{"id":22848,"date":"2025-11-04T11:56:19","date_gmt":"2025-11-04T04:56:19","guid":{"rendered":"https:\/\/b-company.jp\/?p=22848"},"modified":"2025-11-04T11:56:19","modified_gmt":"2025-11-04T04:56:19","slug":"the-trend-of-mass-closure-of-fb-stores-in-the-first-half-of-2025","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-trend-of-mass-closure-of-fb-stores-in-the-first-half-of-2025\/","title":{"rendered":"Xu h\u01b0\u1edbng \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t c\u1eeda h\u00e0ng F&B trong n\u1eeda \u0111\u1ea7u n\u0103m 2025"},"content":{"rendered":"
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<\/i><\/div>

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

N\u1eeda \u0111\u1ea7u n\u0103m 2025 ch\u1ee9ng ki\u1ebfn l\u00e0n s\u00f3ng \u0111\u00f3ng c\u1eeda quy m\u00f4 l\u1edbn trong ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) t\u1ea1i Vi\u1ec7t Nam, v\u1edbi h\u01a1n 50.000 c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda. \u0110i\u1ec1u n\u00e0y di\u1ec5n ra trong b\u1ed1i c\u1ea3nh chi ph\u00ed nguy\u00ean li\u1ec7u, nh\u00e2n c\u00f4ng v\u00e0 m\u1eb7t b\u1eb1ng t\u0103ng cao, c\u00f9ng v\u1edbi nhu c\u1ea7u ti\u00eau d\u00f9ng gi\u1ea3m s\u00fat. Hi\u1ec7n t\u01b0\u1ee3ng \u201cm\u1edf c\u1eeda nhanh \u2013 \u0111\u00f3ng c\u1eeda nhanh\u201d cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u201cr\u0169 b\u1ecf\u201d, trong \u0111\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u00e0 \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng c\u00f3 xu h\u01b0\u1edbng gi\u1eef v\u1eefng v\u00e0 m\u1edf r\u1ed9ng, trong khi c\u00e1c m\u00f4 h\u00ecnh y\u1ebfu h\u01a1n d\u1ea7n tho\u00e1i lui.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng F&B<\/strong><\/h3>\n

Trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, doanh thu th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) Vi\u1ec7t Nam \u01b0\u1edbc \u0111\u1ea1t 406,1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 58,91 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng t\u1ed5ng doanh thu n\u0103m 2024 v\u00e0 ch\u1ec9 t\u0103ng nh\u1eb9 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i (403,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng). M\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u1ea5p h\u01a1n k\u1ef3 v\u1ecdng, v\u00ec c\u00e1c d\u1ef1 b\u00e1o tr\u01b0\u1edbc \u0111\u00f3 ch\u1ec9 d\u1ef1 ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 101 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng cho n\u0103m 2025. V\u1edbi \u0111\u00e0 ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i, n\u1eeda cu\u1ed1i n\u0103m d\u1ef1 ki\u1ebfn ch\u1ec9 t\u0103ng tr\u01b0\u1edfng t\u1ed1i \u0111a kho\u1ea3ng 9,61 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng so v\u1edbi n\u1eeda \u0111\u1ea7u n\u0103m, ph\u00f9 h\u1ee3p v\u1edbi k\u1ecbch b\u1ea3n d\u1ef1 ki\u1ebfn. [1]<\/a>.<\/p>\n

Doanh thu th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam (2022 \u2013 H1 2025)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: ngh\u00ecn t\u1ef7 \u0111\u1ed3ng
\n\"Vietnam<\/p>\n

Ngu\u1ed3n: IPOS<\/em><\/p>\n

X\u00e9t v\u1ec1 c\u01a1 c\u1ea5u, th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang b\u1ecb ph\u00e2n m\u1ea3nh m\u1ea1nh m\u1ebd, v\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp b\u00ean c\u1ea1nh c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng quy m\u00f4 l\u1edbn. \u0110\u1ebfn n\u0103m 2025, s\u1ed1 l\u01b0\u1ee3ng chu\u1ed7i c\u1eeda h\u00e0ng F&B hi\u1ec7n \u0111\u1ea1i \u01b0\u1edbc t\u00ednh s\u1ebd \u0111\u1ea1t g\u1ea7n 5.000, v\u1eabn c\u00f2n r\u1ea5t nh\u1ecf so v\u1edbi t\u1ed5ng s\u1ed1 h\u01a1n 331.000 c\u1eeda h\u00e0ng F&B.[2]<\/a>C\u00e1c m\u00f4 h\u00ecnh ch\u00ednh bao g\u1ed3m nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh (fast food) ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng, chu\u1ed7i c\u00e0 ph\u00ea v\u00e0 tr\u00e0 s\u1eefa, qu\u00e1n \u0103n truy\u1ec1n th\u1ed1ng v\u00e0 qu\u00e1n bar\/pub. Trong \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n, c\u00e0 ph\u00ea v\u00e0 tr\u00e0 s\u1eefa chi\u1ebfm th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3.<\/p>\n

Ngu\u1ed3n cung c\u1eeda h\u00e0ng \u0111ang gi\u1ea3m \u0111\u00e1ng k\u1ec3. T\u00ednh \u0111\u1ebfn cu\u1ed1i Qu\u00fd 2 n\u0103m 2025, t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng F&B \u0111\u1ea1t kho\u1ea3ng 299.900, gi\u1ea3m 7,11 t\u1ea5n so v\u1edbi n\u0103m 2024. \u0110\u00e1ng ch\u00fa \u00fd, c\u1ea3 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u1ec1u ghi nh\u1eadn m\u1ee9c gi\u1ea3m h\u01a1n 111 t\u1ea5n, ph\u1ea3n \u00e1nh s\u1ef1 suy gi\u1ea3m \u0111\u1ed3ng th\u1eddi c\u1ee7a hai th\u1ecb tr\u01b0\u1eddng ch\u1ee7 l\u1ef1c. Nguy\u00ean nh\u00e2n l\u00e0 do s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m th\u01b0\u1eddng l\u00e0 giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng t\u1ef1 nhi\u00ean tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o chu k\u1ef3 m\u1edf m\u1edbi v\u00e0 t\u00e1i c\u1ea5u tr\u00fac, khi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn t\u1eadp trung v\u00e0o vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac, r\u00fat kh\u1ecfi c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kinh doanh k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf th\u00eam c\u00e1c \u0111\u1ecba \u0111i\u1ec3m m\u1edbi \u1edf nh\u1eefng n\u01a1i kh\u00e1c.[3]<\/a>.<\/p>\n

Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng v\u1eabn r\u1ea5t s\u00f4i \u0111\u1ed9ng, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc ti\u1ebfp t\u1ee5c th\u00e2m nh\u1eadp v\u00e0 m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c c\u00e0 ph\u00ea v\u00e0 tr\u00e0 s\u1eefa. G\u1ea7n \u0111\u00e2y, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u F&B n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Trong l\u0129nh v\u1ef1c \u0111\u1ed3 u\u1ed1ng, CHAGEE (Trung Qu\u1ed1c) v\u00e0 The Venti (H\u00e0n Qu\u1ed1c) \u0111\u00e3 c\u00f3 nh\u1eefng m\u00e0n ra m\u1eaft \u0111\u00e1ng ch\u00fa \u00fd, trong khi chu\u1ed7i nh\u00e0 h\u00e0ng \u00dd b\u00ecnh d\u00e2n Saizeriya c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u00e3 khai tr\u01b0\u01a1ng chi nh\u00e1nh \u0111\u1ea7u ti\u00ean t\u1ea1i Giga Mall, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, v\u00e0o th\u00e1ng 5 n\u0103m nay.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p F&B t\u0103ng gi\u00e1<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: %
\n\"Factors<\/p>\n

Ngu\u1ed3n: IPOS<\/em><\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng sau m\u1ed9t giai \u0111o\u1ea1n kh\u00f3 kh\u0103n. Nh\u1eefng \u0111i\u1ec3m d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn, nhu c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 nhanh ch\u00f3ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh gi\u00e1 si\u00eau r\u1ebb t\u1ea1i TP.HCM.<\/p>\n

\u2013 L\u1eafc m\u1ea1nh<\/strong>:Th\u1ecb tr\u01b0\u1eddng F&B \u0111ang b\u01b0\u1edbc v\u00e0o chu k\u1ef3 t\u00e1i c\u1ea5u tr\u00fac; g\u1ea7n 18% doanh nghi\u1ec7p \u0111ang suy gi\u1ea3m nghi\u00eam tr\u1ecdng, trong khi c\u00e1c doanh nghi\u1ec7p \u1ed5n \u0111\u1ecbnh\/t\u0103ng tr\u01b0\u1edfng chi\u1ebfm \u01b0u th\u1ebf. N\u0103m 2025 l\u00e0 \u201cb\u1ed9 l\u1ecdc t\u1ef1 nhi\u00ean\u201d: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nhanh nh\u1eb9n v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng s\u1ebd ph\u1ee5c h\u1ed3i; nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u1eadm th\u00edch nghi c\u00f3 nguy c\u01a1 b\u1ecb lo\u1ea1i b\u1ecf.<\/p>\n

\u2013 \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng<\/strong>: Kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 hi\u1ec7n nay ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh c\u1ea1nh tranh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng, s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1; nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u00f3 nguy c\u01a1 s\u1ee5t gi\u1ea3m doanh thu n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n

\u2013 B\u00f9ng n\u1ed5 ph\u00e2n kh\u00fac gi\u00e1 si\u00eau r\u1ebb t\u1ea1i TP.HCM<\/strong>: M\u00f4 h\u00ecnh \u201c7.000\u201369.000\u201d s\u1eed d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 \u201closs-lead pricing\u201d \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu th\u00f4ng qua c\u00e1c lo\u1ea1i topping\/ph\u1ee5 ki\u1ec7n\/combo. H\u1ecd v\u1eadn h\u00e0nh tinh g\u1ecdn (th\u1ef1c \u0111\u01a1n \u0111\u01b0\u1ee3c tinh gi\u1ea3n, t\u1eadp trung v\u00e0o \u0111\u1ed3 \u0103n mang v\u1ec1) v\u00e0 \u0111\u1eb7t g\u1ea7n khu d\u00e2n c\u01b0 v\u00e0 sinh vi\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch.<\/p>\n

\u2013 C\u00e0 ph\u00ea x l\u00e0m vi\u1ec7c chung: <\/strong>C\u00f3 m\u1eb7t t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM (v\u00ed d\u1ee5: Workflow Space, Contrast Coffee, Tiny Cafe), c\u00e1c m\u00f4 h\u00ecnh n\u00e0y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a kh\u00f4ng gian g\u1ea7n nh\u01b0 24\/7, cung c\u1ea5p khu v\u1ef1c y\u00ean t\u0129nh, ph\u00f2ng h\u1ecdp v\u00e0 c\u00e1c g\u00f3i th\u00e0nh vi\u00ean \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u l\u00e0m vi\u1ec7c v\u00e0 th\u01b0 gi\u00e3n linh ho\u1ea1t.<\/p>\n

\u2013 H\u00e0nh vi \u0103n u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng m\u1edbi:<\/strong> C\u1ee5 th\u1ec3, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng \u0103n tr\u01b0a \u1edf ngo\u00e0i th\u01b0\u1eddng xuy\u00ean h\u01a1n nh\u01b0ng chi ti\u00eau th\u1eadn tr\u1ecdng h\u01a1n, trong khi \u0103n u\u1ed1ng v\u00e0o cu\u1ed1i tu\u1ea7n th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng t\u1ea7m trung v\u00e0 nh\u00e0 h\u00e0ng tr\u1ea3i nghi\u1ec7m \u2013 cho th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch d\u1ea7n d\u1ea7n t\u1eeb c\u00e1c l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m sang c\u00e1c h\u00ecnh th\u1ee9c t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o gi\u00e1 tr\u1ecb.<\/p>\n

Qu\u00e1n tr\u00e0 s\u1eefa \u201cVi\u00ean Vi\u00ean\u201d gi\u00e1 si\u00eau r\u1ebb ch\u1ec9 t\u1eeb 7K<\/strong><\/p>\n

\"The<\/em><\/p>\n

Ngu\u1ed3n: Tra sua Vien Vien<\/em><\/p>\n

\u201cTiem lau nha An\u201d with fish hot pot for only 69k VND<\/strong><\/p>\n

\"\u201cTiem<\/em><\/p>\n

Ngu\u1ed3n: vietinsiders<\/em><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B ti\u00eau bi\u1ec3u t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam bao g\u1ed3m c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba l\u1edbn v\u00e0 c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng qu\u1ed1c t\u1ebf. Th\u1ecb tr\u01b0\u1eddng tr\u1ea3i r\u1ed9ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb tr\u00e0 v\u00e0 c\u00e0 ph\u00ea \u0111\u1ebfn \u0111\u1ed3 \u0103n nhanh v\u00e0 c\u00e1c nh\u00e0 h\u00e0ng l\u1edbn, ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m.<\/p>\n

\"Representative<\/em><\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/em><\/p>\n

C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn v\u1eabn c\u00f3 d\u1ea5u \u1ea5n d\u00e0y \u0111\u1eb7c, nh\u01b0ng d\u1ea5u hi\u1ec7u h\u1ee3p nh\u1ea5t \u0111\u00e3 xu\u1ea5t hi\u1ec7n sau m\u1ed9t th\u1eddi gian m\u1edf r\u1ed9ng nhanh ch\u00f3ng. C\u00e1c doanh nghi\u1ec7p c\u00e0 ph\u00ea\/tr\u00e0 v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i v\u1eefng v\u00e0ng nh\u1edd c\u00e1c m\u00f4 h\u00ecnh kinh doanh linh ho\u1ea1t (ki-\u1ed1t, quan h\u1ec7 \u0111\u1ed1i t\u00e1c trong h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb). Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh \u0111ang ch\u1ecbu \u00e1p l\u1ef1c v\u1ec1 bi\u00ean l\u1ee3i nhu\u1eadn: h\u1ea7u h\u1ebft \u0111ang tinh gi\u1ea3n th\u1ef1c \u0111\u01a1n, \u0111\u00f3ng c\u1eeda c\u00e1c c\u01a1 s\u1edf ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 \u01b0u ti\u00ean c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f4ng kh\u00e1ch ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng giao h\u00e0ng. T\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i, n\u01a1i m\u1ea1ng l\u01b0\u1edbi nh\u1ecf h\u01a1n v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh cao h\u01a1n, chi\u1ebfn l\u01b0\u1ee3c \u0111ang chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c \u0111\u1ecba \u0111i\u1ec3m "\u0111i\u1ec3m \u0111\u1ebfn" thay v\u00ec tri\u1ec3n khai h\u00e0ng lo\u1ea1t.<\/p>\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0<\/strong><\/h3>\n

S\u1ef1 thay \u0111\u1ed5i quy m\u00f4, v\u1ed1n \u0111ang l\u00e0m gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng, \u0111ang t\u1ea1o ra kho\u1ea3ng tr\u1ed1ng v\u1ec1 c\u1ea3 \u0111\u1ecba \u0111i\u1ec3m l\u1eabn nhu c\u1ea7u - m\u1ed9t c\u01a1 h\u1ed9i r\u00f5 r\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi tham gia v\u1edbi m\u00f4 h\u00ecnh kinh doanh linh ho\u1ea1t. C\u00e1c khung th\u1eddi gian t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt n\u1eb1m \u1edf c\u00e1c b\u1eefa tr\u01b0a d\u00e0nh cho nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng (th\u01b0\u1eddng xuy\u00ean, nhanh ch\u00f3ng v\u00e0 ngon mi\u1ec7ng) v\u00e0 b\u1eefa t\u1ed1i cu\u1ed1i tu\u1ea7n, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u00edch th\u1ef1c. Ngay c\u1ea3 sau khi \u0111\u00e3 th\u1eed nghi\u1ec7m v\u1edbi th\u1ef1c ph\u1ea9m si\u00eau r\u1ebb, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn nghi\u00eang v\u1ec1 ph\u00e2n kh\u00fac trung c\u1ea5p v\u00ec s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 \u1ed5n \u0111\u1ecbnh, t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng nhu c\u1ea7u b\u1ec1n v\u1eefng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau chu\u1ea9n h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 m\u1ed9t c\u00e1ch minh b\u1ea1ch.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n s\u00e0ng l\u1ecdc m\u1ea1nh m\u1ebd, lo\u1ea1i b\u1ecf c\u00e1c c\u1eeda h\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 n\u00e2ng cao ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh. C\u00e1c doanh nghi\u1ec7p m\u1edbi gia nh\u1eadp s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn, uy t\u00edn, s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, c\u0169ng nh\u01b0 v\u1edbi c\u00e1c m\u00f4 h\u00ecnh gi\u00e1 si\u00eau r\u1ebb m\u1edbi n\u1ed5i. \u0110\u1ed3ng th\u1eddi, chi ph\u00ed \u0111\u1ea7u v\u00e0o v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c (ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, nh\u00e2n c\u00f4ng, h\u1eadu c\u1ea7n v\u00e0 n\u1ec1n t\u1ea3ng giao h\u00e0ng) t\u0103ng cao \u0111ang l\u00e0m gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn, \u0111\u00f2i h\u1ecfi ph\u1ea3i v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n.<\/p>\n

Khuy\u1ebfn ngh\u1ecb cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tham gia th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam<\/strong><\/h3>\n

(1) L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m:<\/em> \u01b0u ti\u00ean c\u00e1c c\u1ee5m xung quanh t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng \u0111\u1ec3 c\u00f3 c\u00e1c h\u00ecnh th\u1ee9c \u0103n tr\u01b0a nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i (ki-\u1ed1t\/mang \u0111i\/combo), c\u00f9ng m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i tu\u1ea7n t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m (kh\u00f4ng gian, th\u1ef1c \u0111\u01a1n chia s\u1ebb, b\u00e1n th\u00eam \u0111\u1ed3 u\u1ed1ng).<\/p>\n

(2) \u0110\u1ecbnh gi\u00e1 theo k\u1ecbch b\u1ea3n:<\/em> x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ba t\u1ea7ng (gi\u00e1 tr\u1ecb-trung b\u00ecnh-cao c\u1ea5p) v\u00e0 theo d\u00f5i ch\u1eb7t ch\u1ebd bi\u1ebfn \u0111\u1ed9ng chi ph\u00ed \u0111\u1ea7u v\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo t\u1eebng b\u01b0\u1edbc thay v\u00ec t\u0103ng gi\u00e1 \u0111\u1ed9t ng\u1ed9t.<\/p>\n

(3) M\u00f4 h\u00ecnh \u201c\u0110\u1ea7u t\u01b0 \u00edt, th\u1eed nghi\u1ec7m nhanh, m\u1edf r\u1ed9ng quy m\u00f4 nhanh\u201d: <\/em>Th\u00ed \u0111i\u1ec3m t\u1ea1i m\u1ed7i \u0111\u1ecba \u0111i\u1ec3m trong 6\u20138 tu\u1ea7n v\u1edbi chi ph\u00ed th\u1ea5p; n\u1ebfu \u0111\u1ea1t KPI, m\u1edf r\u1ed9ng theo c\u1ee5m 3\u20135 \u0111\u1ecba \u0111i\u1ec3m. Nh\u1ea5n m\u1ea1nh c\u00e1c h\u00ecnh th\u1ee9c th\u00e2n thi\u1ec7n v\u1edbi d\u1ecbch v\u1ee5 mang \u0111i\/giao h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhanh ch\u00f3ng v\u00e0o gi\u1edd cao \u0111i\u1ec3m \u0103n tr\u01b0a.<\/p>\n

(4) T\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 ti\u1ebfp th\u1ecb:<\/em> th\u00f4ng qua n\u1ed9i dung ng\u1eafn khai th\u00e1c l\u1ed1i s\u1ed1ng v\u00e0 xu h\u01b0\u1edbng \u1ea9m th\u1ef1c c\u1ee7a gi\u1edbi tr\u1ebb v\u0103n ph\u00f2ng v\u00e0 th\u1ef1c kh\u00e1ch th\u00e0nh th\u1ecb cu\u1ed1i tu\u1ea7n. \u0110\u1ed3ng th\u1eddi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00f4ng gian, s\u1ee9c h\u1ea5p d\u1eabn chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi h\u1ea1n.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/ipos.vn\/<\/p>\n

[2]<\/a> https:\/\/sinhvien.dinhtienminh.net\/<\/p>\n

[3]<\/a> https:\/\/cafef.vn\/<\/p>","protected":false},"excerpt":{"rendered":"

N\u1eeda \u0111\u1ea7u n\u0103m 2025 ch\u1ee9ng ki\u1ebfn l\u00e0n s\u00f3ng \u0111\u00f3ng c\u1eeda quy m\u00f4 l\u1edbn trong l\u0129nh v\u1ef1c F&B t\u1ea1i Vi\u1ec7t Nam, v\u1edbi h\u01a1n 50.000 c\u1eeda h\u00e0ng ph\u1ea3i \u0111\u00f3ng c\u1eeda.<\/p>","protected":false},"author":12,"featured_media":22869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1459],"yoast_head":"\nThe trend of mass closure of F&B stores in the first half of 2025 - B-Company<\/title>\n<meta name=\"description\" content=\"The first half of 2025 saw a large-scale wave of closures in the F&B sector in Vietnam, with more than 50,000 outlets shutting down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/the-trend-of-mass-closure-of-fb-stores-in-the-first-half-of-2025\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The trend of mass closure of F&B stores in the first half of 2025 - 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