{"id":22750,"date":"2025-10-20T10:04:44","date_gmt":"2025-10-20T03:04:44","guid":{"rendered":"https:\/\/b-company.jp\/?p=22750"},"modified":"2025-10-20T10:04:44","modified_gmt":"2025-10-20T03:04:44","slug":"japanese-retailers-are-expanding-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/japanese-retailers-are-expanding-in-vietnam\/","title":{"rendered":"C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n \u0111ang m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng t\u1ea1i Vi\u1ec7t Nam nh\u1edd nhu c\u1ea7u ti\u00eau d\u00f9ng s\u00f4i \u0111\u1ed9ng, t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a m\u1ea1nh m\u1ebd v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i k\u1ebft h\u1ee3p v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. L\u1ee3i th\u1ebf \u201cch\u1ea5t l\u01b0\u1ee3ng Nh\u1eadt B\u1ea3n\u201d gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm, d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m v\u1edbi thi\u1ebft k\u1ebf tinh g\u1ecdn v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/p>\n

T\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam v\u00e0 Nh\u1eadt B\u1ea3n<\/strong><\/h3>\n

T\u0103ng tr\u01b0\u1edfng b\u00e1n l\u1ebb danh ngh\u0129a c\u1ee7a Nh\u1eadt B\u1ea3n sau \u0111\u1ea1i d\u1ecbch \u0111i theo qu\u1ef9 \u0111\u1ea1o "b\u1eadt l\u00ean r\u1ed3i h\u1ea1 nhi\u1ec7t": n\u0103m 2022: +2,6%, n\u0103m 2023: +5,7%, n\u0103m 2024: +2,3%. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 ph\u1ee5c h\u1ed3i s\u1ee9c mua v\u00e0o n\u0103m 2023, r\u1ed3i ch\u1eadm l\u1ea1i v\u00e0o n\u0103m 2024 do m\u00f4i tr\u01b0\u1eddng gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf g\u00e2y \u00e1p l\u1ef1c l\u00ean ti\u00eau d\u00f9ng.[1]<\/a>Trong khi \u0111\u00f3, quy m\u00f4 b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 \u1ed5n \u0111\u1ecbnh: N\u0103m 2022: +19,8%, n\u0103m 2023: +9,6%, n\u0103m 2024: +9,0%. \u0110\u00e2y l\u00e0 chu\u1ed7i t\u0103ng tr\u01b0\u1edfng cao nh\u1edd nhu c\u1ea7u n\u1ed9i \u0111\u1ecba ph\u1ee5c h\u1ed3i sau Covid, du l\u1ecbch d\u1ecbch v\u1ee5 m\u1edf c\u1eeda tr\u1edf l\u1ea1i v\u00e0 s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.[2]<\/a>. V\u1ec1 trung v\u00e0 d\u00e0i h\u1ea1n, nhi\u1ec1u ngu\u1ed3n tin d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh cho \u0111\u1ebfn n\u0103m 2030. Theo Mordor Intelligence, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn \u0111\u1ea1t 162,87 t\u1ef7 USD (n\u0103m 2025) v\u00e0 209,19 t\u1ef7 USD (n\u0103m 2030), CAGR \u2248 5.13% trong giai \u0111o\u1ea1n 2025\u20132030[3]<\/a>.<\/p>\n

Nominal retail sales growth of goods and services in Vietnam and Japan<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: %
\n\"Nominal
\n<\/strong><\/p>\n

Ngu\u1ed3n: T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam v\u00e0 Kinh t\u1ebf t\u1eadp trung<\/a><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u01a1 c\u1ea5u k\u00eanh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n: theo t\u1ed5ng h\u1ee3p t\u1eeb n\u0103m 2020-2024, k\u00eanh truy\u1ec1n th\u1ed1ng gi\u1ea3m t\u1ef7 tr\u1ecdng t\u1eeb 73% xu\u1ed1ng c\u00f2n 61%, trong khi k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i t\u0103ng t\u1eeb 22% l\u00ean 29% v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb 5% l\u00ean 10%. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra d\u01b0 \u0111\u1ecba l\u1edbn cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh chu\u1ed7i v\u00e0 t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0.[4]<\/a>.<\/p>\n

X\u00e9t v\u1ec1 v\u1ecb tr\u00ed, H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u1eabn l\u00e0 nh\u1eefng \u201c\u0111\u1ea7u t\u00e0u\u201d, nh\u01b0ng c\u00e1c t\u1ec9nh c\u00f4ng nghi\u1ec7p v\u1ec7 tinh (B\u1eafc Ninh, H\u01b0ng Y\u00ean, H\u1ea3i Ph\u00f2ng; B\u00ecnh D\u01b0\u01a1ng, \u0110\u1ed3ng Nai, Long An) \u0111\u00e3 n\u1ed5i l\u00ean nh\u1edd l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng d\u1ed3i d\u00e0o, qu\u1ef9 \u0111\u1ea5t th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i m\u1edbi. K\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng chu\u1ed7i \u0111\u1ebfn n\u0103m 2030 c\u1ee7a AEON l\u00e0 m\u1ed9t minh ch\u1ee9ng r\u00f5 n\u00e9t cho xu h\u01b0\u1edbng \u201ch\u01b0\u1edbng v\u1ec1 t\u1ec9nh\u201d.[5]<\/a>.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

Khi th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n \u0111ang ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n. C\u00e1c xu h\u01b0\u1edbng d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y c\u00e1ch h\u1ecd \u0111ang m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng\u2014th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng, \u0111\u1ecbnh v\u1ecb \u201cch\u1ea5t l\u01b0\u1ee3ng Nh\u1eadt B\u1ea3n\u201d, chuy\u1ec3n d\u1ecbch danh m\u1ee5c sang l\u00e0m \u0111\u1eb9p\/s\u1ee9c kh\u1ecfe v\u00e0 t\u00edch h\u1ee3p O2O nhanh h\u01a1n.<\/p>\n

\u2013 M\u1edf r\u1ed9ng \u0111a d\u1ea1ng m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng<\/strong>: C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n \u0111ang \u0111\u1ea9y m\u1ea1nh vi\u1ec7c m\u1edf c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng m\u1edbi v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh. AEON \u0111ang \u0111\u1ea9y m\u1ea1nh c\u1ea3 c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ngo\u1ea1i th\u00e0nh v\u00e0 c\u00e1c si\u00eau th\u1ecb quy m\u00f4 nh\u1ecf trong n\u1ed9i th\u00e0nh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.[6]<\/a>.<\/p>\n

\u2013 \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m phong c\u00e1ch Nh\u1eadt B\u1ea3n: <\/strong>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n ch\u00fa tr\u1ecdng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m Nh\u1eadt B\u1ea3n \u0111\u1ed9c \u0111\u00e1o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5. S\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng Nh\u1eadt B\u1ea3n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 quy tr\u00ecnh ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd \u2013 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi Vi\u1ec7t Nam tin d\u00f9ng s\u1ea3n ph\u1ea9m Nh\u1eadt B\u1ea3n trong nhi\u1ec1u n\u0103m qua.[7]<\/a>.<\/p>\n

\u2013 Thay \u0111\u1ed5i v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m \u01b0u ti\u00ean:<\/strong> Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng Nh\u1eadt B\u1ea3n ch\u1ee7 y\u1ebfu n\u1ed5i ti\u1ebfng v\u1edbi h\u00e0ng gia d\u1ee5ng v\u00e0 th\u1ef1c ph\u1ea9m, nh\u01b0ng g\u1ea7n \u0111\u00e2y, nh\u00f3m m\u1ef9 ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Matsumoto Kiyoshi (chu\u1ed7i d\u01b0\u1ee3c ph\u1ea9m v\u00e0 m\u1ef9 ph\u1ea9m h\u00e0ng \u0111\u1ea7u Nh\u1eadt B\u1ea3n) li\u00ean t\u1ee5c m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam, cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng m\u1ef9 ph\u1ea9m v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Nh\u1eadt B\u1ea3n.[8]<\/a>.<\/p>\n

\u2013 Xu h\u01b0\u1edbng O2O v\u00e0 vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong> Giai \u0111o\u1ea1n 2023\u20132025 s\u1ebd ch\u1ee9ng ki\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n t\u00edch c\u1ef1c tri\u1ec3n khai m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn ngo\u1ea1i tuy\u1ebfn (O2O). Nhi\u1ec1u doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n \u0111\u00e3 \u0111\u01b0a s\u1ea3n ph\u1ea9m l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c m\u1edf website b\u00e1n h\u00e0ng ri\u00eang. V\u00ed d\u1ee5, AEON Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 \u0111a k\u00eanh nh\u01b0 mua s\u1eafm qua \u0111i\u1ec7n tho\u1ea1i, website AEON Eshop, giao h\u00e0ng t\u1eadn nh\u00e0, t\u00edch h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean.[9]<\/a>.<\/p>\n

Matsumoto Kiyoshi Vietnam Store<\/strong><\/p>\n

\"Matsumoto<\/p>\n

Ngu\u1ed3n: B\u00e1o D\u00e2n Tr\u00ed <\/a><\/p>\n

Ch\u1ee7 y\u1ebfu <\/strong>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam hi\u1ec7n c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u1ed9t s\u1ed1 doanh nghi\u1ec7p ti\u00eau bi\u1ec3u, t\u1eeb trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, si\u00eau th\u1ecb \u0111\u1ebfn c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, chu\u1ed7i b\u00e1n l\u1ebb th\u1eddi trang v\u00e0 phong c\u00e1ch s\u1ed1ng, \u0111\u1ed3 gia d\u1ee5ng v\u00e0 d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c h\u00ecnh th\u1ee9c hi\u1ec7n di\u1ec7n r\u1ea5t \u0111a d\u1ea1ng, t\u1eeb c\u00f4ng ty con \u0111\u1ebfn li\u00ean doanh. V\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd, tr\u1ecdng t\u00e2m v\u1eabn l\u00e0 khu v\u1ef1c H\u00e0 N\u1ed9i - TP.HCM, nh\u01b0ng c\u00e1c m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng sang c\u00e1c c\u1ee5m c\u00f4ng nghi\u1ec7p.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Ki\u1ec3u<\/strong><\/td>\nKH\u00d4NG<\/strong><\/td>\nC\u00f4ng ty <\/strong><\/td>\nN\u0103m nh\u1eadp c\u1ea3nh v\u00e0o Vi\u1ec7t Nam<\/strong><\/td>\nS\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng<\/strong><\/td>\nV\u1ecb tr\u00ed c\u1eeda h\u00e0ng ch\u00ednh <\/strong><\/td>\nTrang web <\/strong><\/td>\n<\/tr>\n
Trung t\u00e2m mua s\u1eafm<\/td>\n1<\/td>\nAEON Mall VN<\/td>\n2014<\/td>\n11<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\nhttps:\/\/aeonmall-vietnam.com <\/a><\/td>\n<\/tr>\n
2<\/td>\nTakashimaya VN<\/td>\n2016<\/td>\n1<\/td>\nTP.HCM<\/td>\nhttps:\/\/www.takashimaya-vn.com <\/a><\/td>\n<\/tr>\n
Si\u00eau th\u1ecb<\/td>\n3<\/td>\nAEON MaxValu<\/td>\n2014<\/td>\n20<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\nhttps:\/\/aeonmaxvalu.aeon.com.vn\/<\/td>\n<\/tr>\n
4<\/td>\nFujiMart<\/td>\n2018<\/td>\n19<\/td>\nH\u00e0 N\u1ed9i<\/td>\nhttps:\/\/fujimart.vn\/<\/u><\/td>\n<\/tr>\n
C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i<\/td>\n5<\/td>\nC\u1eeda h\u00e0ng Ministop<\/td>\n2015<\/td>\n~ 187<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\nhttps:\/\/www.ministop.vn\/vi<\/td>\n<\/tr>\n
6<\/td>\nFamilyMart VN<\/td>\n2009<\/td>\n~ 160<\/td>\nTP.HCM<\/td>\nhttps:\/\/www.familymart.com.vn <\/a><\/td>\n<\/tr>\n
7<\/td>\n7-Eleven VN<\/td>\n2017<\/td>\n~130<\/td>\nTP.HCM<\/td>\nhttps:\/\/www.7-eleven.vn <\/a><\/td>\n<\/tr>\n
Th\u1eddi trang\/ Phong c\u00e1ch s\u1ed1ng<\/td>\n8<\/td>\nUniqlo<\/td>\n2019<\/td>\n30<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\nhttps:\/\/www.uniqlo.com\/vn <\/a><\/td>\n<\/tr>\n
9<\/td>\nMUJI<\/td>\n2020<\/td>\n17<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\nhttps:\/\/www.muji.com\/vn <\/a><\/td>\n<\/tr>\n
Thi\u1ebft b\u1ecb gia d\u1ee5ng<\/td>\n10<\/td>\nKohnan<\/td>\n2016<\/td>\n16<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\n–<\/td>\n<\/tr>\n
11<\/td>\nDaiso<\/td>\n2008<\/td>\n9<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\nhttps:\/\/www.daisovietnam.com\/<\/td>\n<\/tr>\n
12<\/td>\nNitori<\/td>\n2023<\/td>\n4<\/td>\nTP.HCM<\/td>\nhttps:\/\/www.nitori.com.vn\/vi<\/td>\n<\/tr>\n
Hi\u1ec7u thu\u1ed1c<\/td>\n13<\/td>\nMatsumoto Kiyoshi VN<\/td>\n2020<\/td>\n17<\/td>\nH\u00e0 N\u1ed9i, TP.HCM<\/td>\nhttps:\/\/matsumotokiyoshi.com.vn <\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/p>\n

C\u00e1c chu\u1ed7i b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n \u0111ang \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam theo hai h\u01b0\u1edbng: (1) \u0111\u1ea9y nhanh vi\u1ec7c tri\u1ec3n khai m\u00f4 h\u00ecnh v\u00e0 m\u1eadt \u0111\u1ed9 m\u1ea1ng l\u01b0\u1edbi t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, v\u00e0 (2) b\u1ed5 sung th\u00eam c\u00e1c ph\u00e2n kh\u00fac m\u1edbi\u2014hi\u1ec7u thu\u1ed1c, \u0111\u1ed3 gia d\u1ee5ng v\u00e0 trung t\u00e2m gia d\u1ee5ng\u2014\u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u00f3i quen mua s\u1eafm hi\u1ec7n \u0111\u1ea1i. Trong l\u0129nh v\u1ef1c th\u1eddi trang\/phong c\u00e1ch s\u1ed1ng, sau khi x\u00e2y d\u1ef1ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM, UNIQLO \u0111\u00e3 c\u00f4ng b\u1ed1 vi\u1ec7c ti\u1ebfn v\u00e0o khu v\u1ef1c mi\u1ec1n Trung v\u1edbi c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Hu\u1ebf v\u00e0o n\u0103m 2025, b\u00e1o hi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng theo t\u1eebng khu v\u1ef1c thay v\u00ec c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb r\u1ea3i r\u00e1c. Trong l\u0129nh v\u1ef1c \u0111\u1ea1i si\u00eau th\u1ecb\/trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, AEON c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng g\u1ea5p ba quy m\u00f4 v\u00e0o n\u0103m 2030 (t\u1eeb 8 l\u00ean 16 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i trong khi v\u1eabn t\u00edch c\u1ef1c ph\u00e1t tri\u1ec3n c\u00e1c si\u00eau th\u1ecb v\u00e0 m\u00f4 h\u00ecnh si\u00eau th\u1ecb v\u1eeba v\u00e0 nh\u1ecf), c\u1ee7ng c\u1ed1 vai tr\u00f2 l\u00e0 \u201cc\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u00e1n l\u1ebb\u201d cho h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean minh nh\u01b0 FujiMart c\u1ee7a Sumitomo (\u0111\u00e3 \u0111\u1ea1t 19 c\u1eeda h\u00e0ng t\u1ea1i H\u00e0 N\u1ed9i t\u00ednh \u0111\u1ebfn th\u00e1ng 6 n\u0103m 2025). Trong l\u0129nh v\u1ef1c \u0111\u1ed3 gia d\u1ee5ng, Nitori \u0111\u00e3 khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i SORA gardens SC (B\u00ecnh D\u01b0\u01a1ng) v\u00e0o th\u00e1ng 12 n\u0103m 2023 v\u00e0 \u0111ang t\u00ecm ki\u1ebfm th\u00eam c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c\u2014b\u1eb1ng ch\u1ee9ng cho th\u1ea5y l\u00e0n s\u00f3ng \u201cn\u1ed9i th\u1ea5t & \u0111\u1ed3 gia d\u1ee5ng Nh\u1eadt B\u1ea3n\u201d \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t chu k\u1ef3 m\u1edbi sau khi Kohnan gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng trung t\u00e2m gia d\u1ee5ng v\u00e0o n\u0103m 2016. Trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe & s\u1eafc \u0111\u1eb9p, sau Matsumoto Kiyoshi (2020), Tsuruha \u0111\u00e3 khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i TP.HCM v\u00e0o th\u00e1ng 8 n\u0103m 2025, cho th\u1ea5y cu\u1ed9c \u0111ua song m\u00e3 t\u1ea1i c\u00e1c hi\u1ec7u thu\u1ed1c Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u1ec1 ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u00e3n hi\u1ec7u ri\u00eang.<\/p>\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

X\u00e9t v\u1ec1 g\u00f3c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, Vi\u1ec7t Nam \u0111ang duy tr\u00ec nhu c\u1ea7u n\u1ed9i \u0111\u1ecba m\u1ea1nh m\u1ebd, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c m\u00f4 h\u00ecnh chu\u1ed7i c\u1eeda h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi. C\u01a1 c\u1ea5u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb, \u0111\u00f4 th\u1ecb h\u00f3a nhanh ch\u00f3ng c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean \u201cch\u1ea5t l\u01b0\u1ee3ng - an to\u00e0n - tin c\u1eady\u201d, trong khi h\u00ecnh \u1ea3nh \u201cS\u1ea3n xu\u1ea5t t\u1ea1i Nh\u1eadt B\u1ea3n\u201d th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n b\u00e1t g\u1ea1o. C\u00e1c kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 Q&Me li\u00ean t\u1ee5c cho th\u1ea5y Nh\u1eadt B\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 \u201cCh\u1ea5t l\u01b0\u1ee3ng cao\/Tin c\u1eady\/\u0110\u00e1ng \u0111\u1ed3ng ti\u1ec1n b\u00e1t g\u1ea1o\u201d, v\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng \u0111ang m\u1edf r\u1ed9ng kh\u00f4ng gian cho c\u00e1c m\u00f4 h\u00ecnh O2O, cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n

Tuy nhi\u00ean, c\u01a1 h\u1ed9i \u0111i k\u00e8m v\u1edbi th\u00e1ch th\u1ee9c. C\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111ang ng\u00e0y c\u00e0ng gay g\u1eaft, \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00e2n h\u00f3a ng\u00e0nh h\u00e0ng r\u00f5 n\u00e9t h\u01a1n v\u00e0 k\u1ef7 lu\u1eadt v\u1eadn h\u00e0nh. Trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p, \u00e1p l\u1ef1c t\u1eeb H\u00e0n Qu\u1ed1c v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 n\u1ed9i \u0111\u1ecba \u0111\u1eb7c bi\u1ec7t r\u00f5 n\u00e9t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: K-beauty \u0111\u00e3 t\u0103ng t\u1ed1c nhanh ch\u00f3ng (Shopee H\u00e0n Qu\u1ed1c b\u00e1o c\u00e1o r\u1eb1ng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng h\u01a1n n\u0103m l\u1ea7n trong giai \u0111o\u1ea1n 2021\u20132023) v\u00e0 chi\u1ebfm th\u1ecb ph\u1ea7n nh\u1eadp kh\u1ea9u \u0111\u00e1ng k\u1ec3. N\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m Nh\u1eadt B\u1ea3n l\u00e0m m\u1edbi ch\u1eadm ho\u1eb7c thi\u1ebfu m\u1ee9c gi\u00e1 kh\u1edfi \u0111i\u1ec3m, ch\u00fang c\u00f3 nguy c\u01a1 t\u1ee5t h\u1eadu so v\u1edbi xu h\u01b0\u1edbng \u0111ang thay \u0111\u1ed5i.<\/p>\n

V\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 \u01b0u ti\u00ean:<\/p>\n

- V\u00ec s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/strong>, gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng Nh\u1eadt B\u1ea3n \u0111\u1ed3ng th\u1eddi b\u1ea3n \u0111\u1ecba h\u00f3a h\u01b0\u01a1ng v\u1ecb, k\u00edch c\u1ee1 v\u00e0 bao b\u00ec; th\u00eam m\u1ee9c gi\u00e1 kh\u1edfi \u0111i\u1ec3m v\u00e0 c\u00e1c phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n \u0111\u1ec3 t\u1ea1o \u0111\u00e0. T\u0103ng c\u01b0\u1eddng nh\u1ecbp \u0111\u1ed9 \u0111\u1ed5i m\u1edbi (h\u00e0ng qu\u00fd\/h\u00e0ng th\u00e1ng) v\u00e0 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3m tra v\u00e0 h\u1ecdc h\u1ecfi tr\u1ef1c tuy\u1ebfn nhanh ch\u00f3ng tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1ed3n kho v\u00e0 t\u1ed1i \u01b0u h\u00f3a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.<\/p>\n

- TR\u00caN k\u00eanh<\/strong>, k\u1ebft h\u1ee3p c\u00e1c \u0111\u1ecba \u0111i\u1ec3m trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf\/g\u1ecdn \u0111\u1ec3 c\u1ea3i thi\u1ec7n ph\u1ea1m vi ph\u1ee7 s\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed, \u0111\u1ed3ng th\u1eddi tri\u1ec3n khai d\u1ecbch v\u1ee5 Nh\u1ea5p v\u00e0 Nh\u1eadn, giao h\u00e0ng t\u1eeb c\u1eeda h\u00e0ng v\u00e0 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 m\u1edf r\u1ed9ng c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

- V\u00ec chi\u1ebfn l\u01b0\u1ee3c v\u1ecb tr\u00ed<\/strong>, ngo\u00e0i H\u00e0 N\u1ed9i v\u00e0 TP.HCM, m\u1ed9t qu\u1ef9 \u0111\u1ea1o h\u1ee3p l\u00fd bao g\u1ed3m khu v\u1ef1c mi\u1ec1n Trung (Hu\u1ebf\/\u0110\u00e0 N\u1eb5ng), v\u00e0nh \u0111ai c\u00f4ng nghi\u1ec7p ph\u00eda Nam (B\u00ecnh D\u01b0\u01a1ng\/\u0110\u1ed3ng Nai) v\u00e0 c\u00e1c t\u1ec9nh ph\u00eda B\u1eafc g\u1ea7n c\u1ea3ng\/khu c\u00f4ng nghi\u1ec7p (H\u1ea3i Ph\u00f2ng\/B\u1eafc Ninh\/Th\u00e1i Nguy\u00ean).<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> FocusEconomics+1.<\/a><\/p>\n

[2]<\/a> NSO Vi\u1ec7t Nam+2NSO Vi\u1ec7t Nam+2.<\/a><\/p>\n

[3]<\/a> T\u00ecnh b\u00e1o Mordor<\/a><\/p>\n

[4]<\/a> C\u00f4ng ty B<\/a><\/p>\n

[5]<\/a> Nh\u00e0 \u0111\u1ea7u t\u01b0<\/a><\/p>\n

[6]<\/a> tuoitre.vn<\/a>markettimes.vn<\/a><\/p>\n

[7]<\/a> cafebiz.vn<\/a><\/p>\n

[8]<\/a> dantri.com.vn<\/a>dantri.com.vn<\/a><\/p>\n

[9]<\/a> markettimes.vn<\/a><\/p>","protected":false},"excerpt":{"rendered":"

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n \u0111ang m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam nh\u1edd nhu c\u1ea7u ti\u00eau d\u00f9ng s\u00f4i \u0111\u1ed9ng, t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a m\u1ea1nh m\u1ebd v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>","protected":false},"author":12,"featured_media":22756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"\nJapanese retailers are expanding in Vietnam - B-Company<\/title>\n<meta name=\"description\" content=\"Japanese retailers are expanding in Vietnam thanks to vibrant consumer demand, strong urbanization, and the appeal of modern retail models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/japanese-retailers-are-expanding-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japanese retailers are expanding in Vietnam - 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