{"id":22710,"date":"2025-10-14T14:51:01","date_gmt":"2025-10-14T07:51:01","guid":{"rendered":"https:\/\/b-company.jp\/?p=22710"},"modified":"2025-10-14T15:39:38","modified_gmt":"2025-10-14T08:39:38","slug":"vietnam-beauty-market-2025-key-updates-investment-activities-and-trends","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam 2025: C\u1eadp nh\u1eadt ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 Xu h\u01b0\u1edbng"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n quan tr\u1ecdng v\u00e0o n\u0103m 2025, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Chi ti\u00eau cho c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c da, trang \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ti\u1ebfp t\u1ee5c t\u0103ng khi c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 to\u00e0n c\u1ea7u, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn nh\u1ea5t \u0110\u00f4ng Nam \u00c1 \u2014 n\u01a1i giao thoa gi\u1eefa l\u00e0m \u0111\u1eb9p, c\u00f4ng ngh\u1ec7 v\u00e0 v\u0103n h\u00f3a.<\/p>\n

B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam n\u0103m 2025<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam v\u1eabn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 2025, nh\u1edd thu nh\u1eadp t\u0103ng, t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a nhanh ch\u00f3ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ngo\u1ea1i h\u00ecnh. Th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn \u0111\u1ea1t kho\u1ea3ng 2,74 t\u1ef7 USD trong n\u0103m nay v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1edf m\u1ee9c kho\u1ea3ng 3,31 t\u1ef7 USD\/n\u0103m cho \u0111\u1ebfn n\u0103m 2029.[1]<\/a>Trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c danh m\u1ee5c, c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n nh\u01b0 \u0111\u1ed3 v\u1ec7 sinh c\u00e1 nh\u00e2n v\u00e0 ch\u0103m s\u00f3c t\u00f3c chi\u1ebfm ph\u1ea7n l\u1edbn nh\u1ea5t\u2014kho\u1ea3ng 1,2 t\u1ef7 \u0111\u00f4 la M\u1ef9\u2014trong khi ch\u0103m s\u00f3c da v\u00e0 m\u1ef9 ph\u1ea9m \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t v\u00ec ng\u01b0\u1eddi tr\u1ebb Vi\u1ec7t Nam ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe l\u00e0n da v\u00e0 v\u1ebb ngo\u00e0i xinh \u0111\u1eb9p.<\/p>\n

Doanh thu th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam <\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: T\u1ef7 USD<\/p>\n

\"\"Ngu\u1ed3n: Statista Market Insights<\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 kinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u00e2n s\u1ed1 t\u01b0\u01a1ng \u0111\u1ed1i tr\u1ebb v\u00e0 m\u1ee9c thu nh\u1eadp t\u0103ng \u0111\u1ec1u \u0111\u1eb7n, khuy\u1ebfn kh\u00edch chi ti\u00eau th\u01b0\u1eddng xuy\u00ean cho vi\u1ec7c ch\u0103m s\u00f3c b\u1ea3n th\u00e2n v\u00e0 l\u00e0m \u0111\u1eb9p c\u00e1 nh\u00e2n. \u0110\u1ed9 tu\u1ed5i trung b\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam l\u00e0 kho\u1ea3ng 33,4 tu\u1ed5i. [2]<\/a>T\u1ea1i Vi\u1ec7t Nam, m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf \u0111\u1ed9 tu\u1ed5i 20- 30 - nh\u00f3m tu\u1ed5i n\u0103ng \u0111\u1ed9ng nh\u1ea5t v\u1ec1 chi ti\u00eau cho l\u00e0m \u0111\u1eb9p. Theo Statista (2023), h\u01a1n 60% ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da h\u00e0ng ng\u00e0y, trong \u0111\u00f3 s\u1eefa r\u1eeda m\u1eb7t (49%), n\u01b0\u1edbc hoa (41%), kem ch\u1ed1ng n\u1eafng (31%) v\u00e0 kem d\u01b0\u1ee1ng \u1ea9m (25%) l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t. Th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y coi vi\u1ec7c l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a l\u1ed1i s\u1ed1ng v\u00e0 s\u1ef1 t\u1ef1 tin h\u01a1n l\u00e0 ti\u00eau d\u00f9ng xa x\u1ec9. \u0110\u1ed3ng th\u1eddi, GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 4.700 USD v\u00e0o n\u0103m 2024. [3]<\/a>, g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi m\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc. Thu nh\u1eadp cao h\u01a1n v\u00e0 nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t sau \u0111\u1ea1i d\u1ecbch \u0111\u00e3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p c\u1ea3 ch\u1ee9c n\u0103ng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2014 ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec1u tr\u1ecb m\u1ee5n, ch\u1ed1ng l\u00e3o h\u00f3a v\u00e0 ch\u1ed1ng n\u1eafng. K\u1ebft qu\u1ea3 l\u00e0, chi ti\u00eau cho l\u00e0m \u0111\u1eb9p \u0111\u00e3 chuy\u1ec3n t\u1eeb th\u1ec9nh tho\u1ea3ng sang th\u01b0\u1eddng xuy\u00ean, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

Khi th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng tinh t\u1ebf h\u01a1n, c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf \u0111\u00e3 d\u1eabn \u0111\u1ea7u trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh ti\u00eau chu\u1ea9n s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam. M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m r\u00f5 r\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam l\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i. S\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u chi\u1ebfm h\u01a1n 901 t\u1ea5n s\u1ea3n ph\u1ea9m\/n\u0103m doanh s\u1ed1 m\u1ef9 ph\u1ea9m. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u H\u00e0n Qu\u1ed1c d\u1eabn \u0111\u1ea7u v\u1edbi kho\u1ea3ng 301 t\u1ea5n, ti\u1ebfp theo l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00e2u \u00c2u (231 t\u1ea5n), Nh\u1eadt B\u1ea3n (171 t\u1ea5n), Th\u00e1i Lan (131 t\u1ea5n) v\u00e0 M\u1ef9 (101 t\u1ea5n).[4]<\/a>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu nh\u1eafm v\u00e0o ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb v\u00e0 v\u1eabn \u0111ang n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn. S\u1ef1 th\u1ed1ng tr\u1ecb n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb ni\u1ec1m tin r\u1eb1ng s\u1ea3n ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, \u0111a d\u1ea1ng h\u01a1n v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n. C\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 L'Or\u00e9al, Beiersdorf (Nivea), AmorePacific (Sulwhasoo, Laneige), LG Household & Health Care (The Face Shop, Ohui), v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n nh\u01b0 Shiseido, Kao v\u00e0 Rohto \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c chi nh\u00e1nh \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1eefng ch\u1eafc t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam<\/strong> 2024<\/strong><\/p>\n

\"\"Ngu\u1ed3n: C\u1ee5c Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng m\u1ea1i Qu\u1ed1c t\u1ebf<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam, ch\u1eb3ng h\u1ea1n nh\u01b0 L'Or\u00e9al, Unilever, Shiseido v\u00e0 AmorePacific, ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, s\u1ea3n xu\u1ea5t n\u1ed9i \u0111\u1ecba h\u00f3a v\u00e0 h\u1ee3p t\u00e1c b\u00e1n l\u1ebb thay v\u00ec th\u00e0nh l\u1eadp c\u00e1c \u0111\u01a1n v\u1ecb m\u1edbi. M\u1eb7c d\u00f9 g\u1ea7n \u0111\u00e2y kh\u00f4ng c\u00f3 th\u01b0\u01a1ng v\u1ee5 \u0111\u1ea7u t\u01b0 l\u1edbn n\u00e0o giai \u0111o\u1ea1n 2024-2025, l\u0129nh v\u1ef1c n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c thu h\u00fat s\u1ef1 quan t\u00e2m \u1ed5n \u0111\u1ecbnh t\u1eeb c\u1ea3 nh\u00e0 \u0111\u1ea7u t\u01b0 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, ph\u1ea3n \u00e1nh ni\u1ec1m tin v\u00e0o ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

Xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi mua s\u1eafm:<\/p>\n