{"id":22620,"date":"2025-09-24T17:09:34","date_gmt":"2025-09-24T10:09:34","guid":{"rendered":"https:\/\/b-company.jp\/?p=22620"},"modified":"2025-09-24T17:09:34","modified_gmt":"2025-09-24T10:09:34","slug":"vietnams-functional-food-market-business-opportunities-for-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-functional-food-market-business-opportunities-for-foreign-brands\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam: C\u01a1 h\u1ed9i kinh doanh cho th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng cao v\u00e0 xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch sang y h\u1ecdc d\u1ef1 ph\u00f2ng. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y tuy mang \u0111\u1ebfn c\u01a1 h\u1ed9i kinh doanh m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 n\u1ea1n h\u00e0ng gi\u1ea3 v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, nh\u01b0ng v\u1eabn c\u00f2n xa m\u1edbi \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c b\u00e3o h\u00f2a<\/strong><\/h3>\n

Theo Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (VAFF), th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 h\u00e0ng n\u0103m kho\u1ea3ng 15%, v\u1edbi h\u01a1n 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.[1]<\/a>Euromonitor d\u1ef1 b\u00e1o t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh h\u00e0ng n\u0103m l\u00e0 7% trong giai \u0111o\u1ea1n 2023-2028[2]<\/a>. Khi d\u00e2n s\u1ed1 gi\u00e0 \u0111i, v\u1edbi h\u01a1n 9 tri\u1ec7u trong s\u1ed1 101 tri\u1ec7u ng\u01b0\u1eddi d\u00e2n c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc \u1edf \u0111\u1ed9 tu\u1ed5i 65 tr\u1edf l\u00ean, nhu c\u1ea7u v\u1ec1 c\u00e1c ch\u1ea5t b\u1ed5 sung s\u1ee9c kh\u1ecfe gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ee9c n\u0103ng n\u00e3o, kh\u1ea3 n\u0103ng mi\u1ec5n d\u1ecbch, ch\u1ee9c n\u0103ng kh\u1edbp, v.v. \u0111ang ng\u00e0y c\u00e0ng t\u0103ng.[3]<\/a>.<\/p>\n

Ngo\u00e0i ra, s\u1ef1 gia t\u0103ng ti\u00eau d\u00f9ng trong t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 gi\u00e0u c\u00f3 \u0111ang th\u00fac \u0111\u1ea9y chi ti\u00eau li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe. Th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m nhi\u1ec1u danh m\u1ee5c s\u1ea3n ph\u1ea9m, nh\u01b0ng v\u1eabn ch\u01b0a c\u00f3 c\u00f4ng ty n\u00e0o chi\u1ebfm \u01b0u th\u1ebf. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng coi tr\u1ecdng th\u00e0nh ph\u1ea7n v\u00e0 ch\u1ee9c n\u0103ng h\u01a1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty m\u1edbi tham gia.<\/p>\n

Tin t\u01b0\u1edfng v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i<\/strong><\/h3>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i, v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc v\u1ec1 \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng. Theo kh\u1ea3o s\u00e1t c\u1ee7a B&Company (2023), th\u1ef1c ph\u1ea9m b\u1ed5 sung c\u1ee7a \u00dac \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn cao nh\u1ea5t, ti\u1ebfp theo l\u00e0 Nh\u1eadt B\u1ea3n v\u00e0 Hoa K\u1ef3. C\u00e1c s\u1ea3n ph\u1ea9m Nh\u1eadt B\u1ea3n \u0111\u1eb7c bi\u1ec7t n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em v\u00e0 ng\u01b0\u1eddi l\u1edbn. M\u1eb7c d\u00f9 c\u00e1c s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, nh\u01b0ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i l\u1ea1i c\u00f3 l\u1ee3i th\u1ebf h\u01a1n v\u1ec1 m\u1eb7t \u0111\u00e1nh gi\u00e1 chung.<\/p>\n

Nh\u1eadn th\u1ee9c v\u1ec1 qu\u1ed1c gia xu\u1ea5t x\u1ee9 c\u1ee7a th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0o n\u0103m 2023 (%)<\/strong><\/p>\n

\"Awareness<\/p>\n

Ngu\u1ed3n: B&Company<\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng t\u1ef1 \u0111i\u1ec1u tr\u1ecb v\u00e0 y h\u1ecdc ph\u00f2ng ng\u1eeba<\/strong><\/h3>\n

Th\u00f3i quen t\u1ef1 \u0111i\u1ec1u tr\u1ecb c\u0169ng \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. \u1ede khu v\u1ef1c n\u00f4ng th\u00f4n, 40-60 % ng\u01b0\u1eddi d\u00e2n t\u1ef1 \u0111i\u1ec1u tr\u1ecb, trong khi \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb, h\u01a1n 70% ng\u01b0\u1eddi d\u00e2n t\u1ef1 \u0111i\u1ec1u tr\u1ecb.[4]<\/a>. \u0110i\u1ec1u n\u00e0y l\u00e0 do t\u1ef7 l\u1ec7 chi ph\u00ed y t\u1ebf t\u1ef1 tr\u1ea3 cao, kho\u1ea3ng 43% v\u00e0 h\u1ec7 th\u1ed1ng b\u1ea3o hi\u1ec3m kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7[5]<\/a>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n sang s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111\u1ec3 v\u1eeba gi\u1ea3m chi ph\u00ed v\u1eeba duy tr\u00ec s\u1ee9c kh\u1ecfe.<\/p>\n

Quy \u0111\u1ecbnh v\u00e0 ni\u1ec1m tin l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u00e0 thi\u1ebft l\u1eadp m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i. Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m Ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (VAFF) \u0111ang h\u1ee3p t\u00e1c v\u1edbi C\u1ee5c An to\u00e0n Th\u1ef1c ph\u1ea9m v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ty gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y c\u0169ng li\u00ean quan \u0111\u1ebfn c\u00e1c ti\u00eau chu\u1ea9n th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong khu v\u1ef1c ASEAN, v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi VAFF \u0111\u1ec3 gi\u1ea3m b\u1edbt r\u00e0o c\u1ea3n c\u1ee7a c\u00e1c quy \u0111\u1ecbnh trong n\u01b0\u1edbc.<\/p>\n

\u0110i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong><\/h3>\n

M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u1ec1 h\u00e0ng gi\u1ea3 v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng cho c\u00e1c c\u00f4ng ty c\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh trung th\u1ef1c v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u1eefng m\u1ea1nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111ang c\u00f3 v\u1ecb th\u1ebf t\u1ed1t nh\u1edd t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng cao v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 n\u1eb1m \u1edf vi\u1ec7c th\u1ea5u hi\u1ec3u ch\u00ednh x\u00e1c nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111\u00e1ng tin c\u1eady. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p nh\u01b0ng \u0111\u1ea7y h\u1ee9a h\u1eb9n n\u00e0y v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng ti\u1ebfp theo.<\/p>\n

\n

[1]<\/a> Ngu\u1ed3n: Nh\u00e2n D\u00e2n Online, \u201d 58,5% d\u00e2n s\u1ed1 tr\u00ean 18 tu\u1ed5i s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m b\u1ed5 sung s\u1ee9c kh\u1ecfe <\/a>\u201d (Th\u00e1ng 12 n\u0103m 2022)<\/p>\n

[2]<\/a> Ngu\u1ed3n: Ibid.<\/p>\n

[3]<\/a> Ngu\u1ed3n: Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam, \u201d K\u1ebft qu\u1ea3 T\u1ed5ng \u0111i\u1ec1u tra d\u00e2n s\u1ed1 v\u00e0 nh\u00e0 \u1edf gi\u1eefa k\u1ef3 n\u0103m 2024 <\/a>\u201d (Th\u00e1ng 1 n\u0103m 2025)<\/p>\n

[4]<\/a> Ngu\u1ed3n: T\u1ea1p ch\u00ed ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111a ng\u00e0nh, \u201d Th\u1ef1c h\u00e0nh t\u1ef1 \u0111i\u1ec1u tr\u1ecb c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u1edf c\u00e1c t\u1ec9nh T\u00e2y Nguy\u00ean <\/a>(th\u00e1ng 7 n\u0103m 2019)<\/p>\n

[5]<\/a> Ngu\u1ed3n: Ibid.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u1ee7a Vi\u1ec7t Nam \u0111ang m\u1edf r\u1ed9ng nh\u1edd s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang y h\u1ecdc d\u1ef1 ph\u00f2ng.<\/p>","protected":false},"author":12,"featured_media":22622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[1138,1204],"yoast_head":"\nVietnam's functional food market: Business opportunities for foreign brands - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam's functional food market is expanding, driven by a growing middle class, health consciousness, and a shift toward preventive medicine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnams-functional-food-market-business-opportunities-for-foreign-brands\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam's functional food market: Business opportunities for foreign brands - 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