{"id":22598,"date":"2025-09-16T17:55:33","date_gmt":"2025-09-16T10:55:33","guid":{"rendered":"https:\/\/b-company.jp\/?p=22598"},"modified":"2025-09-16T17:55:33","modified_gmt":"2025-09-16T10:55:33","slug":"interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase\/","title":{"rendered":"Ph\u1ecfng v\u1ea5n B&Company: Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n"},"content":{"rendered":"
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B&Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 vi\u1ec7c d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c gi\u1ea3i th\u00edch v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n<\/div>\n\t

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Trong m\u1ed9t b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y t\u1eeb B\u00e1o \u0110\u1ea7u T\u01b0 Vi\u1ec7t Nam<\/em>, B&Company \u0111\u00e3 ph\u00e2n t\u00edch c\u00e1ch th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh h\u01a1n. B\u00e0i vi\u1ebft nh\u1ea5n m\u1ea1nh s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, c\u1ea1nh tranh gia t\u0103ng gi\u1eefa c\u00e1c b\u00ean b\u00e1n, c\u00f9ng nh\u1eefng k\u1ef3 v\u1ecdng \u0111ang thay \u0111\u1ed5i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u ch\u00ednh \u0111\u01b0\u1ee3c B&Company chia s\u1ebb.<\/p>\n

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\u0110\u00e1nh gi\u00e1 c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 d\u1eef li\u1ec7u ng\u00e0nh cho th\u1ea5y, \u0111\u1ebfn n\u0103m 2024, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 323.000 c\u01a1 s\u1edf kinh doanh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u1ea1o ra doanh thu g\u1ea7n $28.1 t\u1ef7, t\u0103ng 16,6% so v\u1edbi n\u0103m 2023.<\/div>\n
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Tuy nhi\u00ean, \u0111\u1eb1ng sau m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed5ng th\u1ec3, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 cho th\u1ea5y nh\u1eefng d\u1ea5u hi\u1ec7u r\u00f5 r\u1ec7t c\u1ee7a \u00e1p l\u1ef1c: h\u01a1n 30.000 \u0111i\u1ec3m b\u00e1n \u0111\u00f3ng c\u1eeda trong n\u1eeda \u0111\u1ea7u n\u0103m, t\u0103ng tr\u01b0\u1edfng c\u1ea3 n\u0103m gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n 1,8% (th\u1ea5p h\u01a1n m\u1ee9c 3% c\u1ee7a n\u0103m 2023), v\u00e0 ch\u1ec9 40% doanh nghi\u1ec7p ghi nh\u1eadn doanh thu \u1ed5n \u0111\u1ecbnh ho\u1eb7c t\u0103ng l\u00ean.<\/p>\n

Suy gi\u1ea3m kh\u00f4ng di\u1ec5n ra \u0111\u1ed3ng \u0111\u1ec1u. C\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng l\u1edbn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh v\u1eabn ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, l\u00e0m gia t\u0103ng \u00e1p l\u1ef1c l\u00ean c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh d\u1ecbch v\u1ee5 h\u1ea1n ch\u1ebf quy m\u00f4 nh\u1ecf v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong. Ch\u00fang t\u00f4i cho r\u1eb1ng nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y l\u00e0 s\u1ef1 h\u1ee3p nh\u1ea5t t\u1ef1 nhi\u00ean trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang tr\u01b0\u1edfng th\u00e0nh, do nhi\u1ec1u \u00e1p l\u1ef1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau theo nh\u1eefng c\u00e1ch kh\u00e1c nhau.<\/p>\n

M\u1ed9t nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 t\u00ecnh tr\u1ea1ng b\u00e3o h\u00f2a t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb \u0111\u1eafc \u0111\u1ecba. Qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng tranh gi\u00e0nh m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, d\u1eabn \u0111\u1ebfn c\u1ea1nh tranh gay g\u1eaft v\u00e0 doanh thu b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i c\u1eeda h\u00e0ng s\u1ee5t gi\u1ea3m. \u0110\u1ed3ng th\u1eddi, c\u00e1c chi ph\u00ed v\u1eadn h\u00e0nh nh\u01b0 ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, ti\u1ec1n l\u01b0\u01a1ng v\u00e0 nguy\u00ean v\u1eadt li\u1ec7u \u0111\u1ec1u t\u0103ng, l\u00e0m thu h\u1eb9p bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 bu\u1ed9c nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh y\u1ebfu h\u01a1n ph\u1ea3i r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. Ch\u1eb3ng h\u1ea1n, gi\u00e1 thu\u00ea \u0111\u00e3 t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, l\u00e0m bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb thu h\u1eb9p v\u00e0 bu\u1ed9c m\u1ed9t s\u1ed1 b\u00ean nh\u1eadn quy\u1ec1n ph\u1ea3i c\u00e2n nh\u1eafc l\u1ea1i quy m\u00f4 m\u1eb7t b\u1eb1ng ho\u1eb7c r\u00fat lui ho\u00e0n to\u00e0n.<\/p>\n

Ph\u00eda nhu c\u1ea7u c\u0169ng c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u00e1ng l\u01b0u \u00fd. Ho\u1ea1t \u0111\u1ed9ng \u0103n u\u1ed1ng b\u00ean ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam v\u1eabn s\u00f4i \u0111\u1ed9ng, nh\u01b0ng kh\u00e1ch h\u00e0ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 ch\u1ecdn l\u1ecdc h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng li\u00ean t\u1ee5c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n m\u1edbi n\u00e0y \u0111ang nhanh ch\u00f3ng \u0111\u00e1nh m\u1ea5t l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ba thay \u0111\u1ed5i n\u1ed5i b\u1eadt. Th\u1ee9 nh\u1ea5t, gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ng\u1eebng \u0103n u\u1ed1ng b\u00ean ngo\u00e0i; h\u1ecd ch\u1ec9 tr\u1edf n\u00ean c\u00e2n nh\u1eafc h\u01a1n. H\u1ecd v\u1eabn mu\u1ed1n g\u1eb7p b\u1ea1n b\u00e8 \u0111\u1ec3 u\u1ed1ng c\u00e0 ph\u00ea ho\u1eb7c d\u00f9ng nhanh m\u1ed9t m\u00f3n \u0103n, nh\u01b0ng k\u1ef3 v\u1ecdng gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, kh\u1ea9u ph\u1ea7n h\u1ee3p l\u00fd, \u0111\u1ed3 u\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng gian s\u1ea1ch s\u1ebd, tho\u1ea3i m\u00e1i. \u0110\u00e2y l\u00e0 m\u1ed9t l\u00fd do khi\u1ebfn c\u00e1c m\u00f4 h\u00ecnh c\u00e0 ph\u00ea, tr\u00e0 v\u00e0 b\u00e1nh ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang ti\u1ebfp t\u1ee5c thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch, trong khi c\u00e1c m\u00f4 h\u00ecnh \u201cch\u1ea5t l\u01b0\u1ee3ng trung b\u00ecnh nh\u01b0ng gi\u00e1 cao\u201d g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n

Th\u1ee9 hai, c\u00e1c l\u1ef1a ch\u1ecdn ch\u00fa tr\u1ecdng s\u1ee9c kh\u1ecfe \u0111ang chuy\u1ec3n t\u1eeb l\u1eddi n\u00f3i th\u00e0nh h\u00e0nh vi mua s\u1eafm th\u1ef1c t\u1ebf. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n b\u1ec1n v\u1eefng h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t. K\u1ec3 t\u1eeb sau \u0111\u1ea1i d\u1ecbch, nhi\u1ec1u ng\u01b0\u1eddi ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn dinh d\u01b0\u1ee1ng, v\u1ec7 sinh v\u00e0 ch\u1ebf \u0111\u1ed9 \u0103n nh\u1eb9 nh\u00e0ng h\u01a1n. C\u00e1c b\u1eefa \u0103n chay, m\u00f3n \u0103n c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt v\u00e0 th\u1ef1c \u0111\u01a1n \u201cl\u00e0nh m\u1ea1nh\u201d kh\u00f4ng c\u00f2n l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a d\u00f2ng ch\u00ednh.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a B&Company v\u1edbi 400 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0o n\u0103m 2024 cho th\u1ea5y 22% theo ch\u1ebf \u0111\u1ed9 \u0103n l\u00e0nh m\u1ea1nh, 20% th\u1ef1c hi\u1ec7n nh\u1ecbn \u0103n gi\u00e1n \u0111o\u1ea1n v\u00e0 10% \u00e1p d\u1ee5ng ch\u1ebf \u0111\u1ed9 \u0103n \u00edt carbohydrate \u2014 nh\u1eefng d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n \u0111ang \u0111\u1ecbnh h\u00ecnh c\u00e1c m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf.<\/p>\n

Th\u1ee9 ba l\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng nh\u1ea5t th\u1eddi do \u0111\u1ea1i d\u1ecbch. C\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng, k\u00eanh \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp, \u1ee9ng d\u1ee5ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t hi\u1ec7n l\u00e0 l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb t\u1ea1i \u0111\u00f4 th\u1ecb. Ngay c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 kh\u00e1ch t\u1ea1i ch\u1ed7 c\u0169ng xem giao h\u00e0ng l\u00e0 ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh, thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng.<\/p>\n

N\u1ebfu m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn sang l\u0129nh v\u1ef1c b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, chu k\u1ef3 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7ng c\u1ed1 nh\u1eefng \u0111\u1ed9ng l\u1ef1c l\u1ed1i s\u1ed1ng t\u01b0\u01a1ng t\u1ef1, ch\u1eb3ng h\u1ea1n nh\u01b0 \u00e1p l\u1ef1c v\u1ec1 th\u1eddi gian \u1edf \u0111\u00f4 th\u1ecb, nhu c\u1ea7u th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u1ea5p thi\u1ebft, c\u00f9ng s\u1ef1 quen thu\u1ed9c v\u1edbi c\u00e1c m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i; t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh F&B v\u1ec1 t\u1ed1c \u0111\u1ed9, \u0111\u1ed9 s\u1ea1ch v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n

Khi xem x\u00e9t nh\u1eefng chu\u1ed7i v\u1eabn duy tr\u00ec t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c trong \u0111\u1ee3t bi\u1ebfn \u0111\u1ed9ng g\u1ea7n \u0111\u00e2y c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y ba n\u0103ng l\u1ef1c n\u1ed5i b\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i.<\/p>\n

Y\u1ebfu t\u1ed1 ch\u1ee7 \u0111\u1ea1o l\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n trong v\u1eadn h\u00e0nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng n\u1eafm v\u1eefng nh\u1eefng n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n \u2014 h\u1ecd \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o vi\u1ec7c ho\u00e0n thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng ng\u00e0y, t\u1eeb quy tr\u00ecnh b\u1ebfp hi\u1ec7u qu\u1ea3 v\u00e0 ti\u00eau chu\u1ea9n an to\u00e0n th\u1ef1c ph\u1ea9m \u0111\u1ebfn \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean b\u00e0i b\u1ea3n. Vi\u1ec7c t\u1eadp trung v\u00e0o th\u1ef1c thi nh\u1ea5t qu\u00e1n gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c \u0111i\u1ec1u g\u00ec \u0111ang ch\u1edd \u0111\u1ee3i, qua \u0111\u00f3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i. Danh ti\u1ebfng c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i li\u00ean t\u1ee5c m\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean s\u1ef1 \u0111\u00e1ng tin c\u1eady.<\/p>\n

T\u1ea7m quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c chu\u1ed7i m\u1ea1nh nh\u1ea5t am hi\u1ec3u v\u1ec1 hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a ho\u1ea1t \u0111\u1ed9ng giao h\u00e0ng v\u00e0 c\u01a1 ch\u1ebf v\u1eadn h\u00e0nh c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, \u0111\u1ed3ng th\u1eddi c\u0169ng nh\u1ea1y b\u00e9n v\u1edbi v\u0103n h\u00f3a \u2014 c\u00e1ch Gen Z ch\u1ee5p \u1ea3nh m\u1ed9t ly \u0111\u1ed3 u\u1ed1ng, l\u00fd do m\u1ed9t h\u01b0\u01a1ng v\u1ecb theo m\u00f9a t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng, hay n\u00ean s\u1eed d\u1ee5ng gi\u1ecdng \u0111i\u1ec7u n\u00e0o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh th\u1ea1o c\u00f4ng ngh\u1ec7, c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh hai y\u1ebfu t\u1ed1 \u0111\u00f3, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ef1c \u0111\u01a1n l\u00e0 kh\u00f4ng ng\u1eebng. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y c\u00e1c chu\u1ed7i gi\u00e0nh chi\u1ebfn th\u1eafng nh\u1edd duy tr\u00ec th\u1ef1c \u0111\u01a1n v\u00e0 m\u00f4 h\u00ecnh lu\u00f4n m\u1edbi m\u1ebb. H\u1ecd th\u00edch \u1ee9ng v\u1edbi kh\u1ea9u v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i (ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1edbi thi\u1ec7u nh\u1eefng l\u1ef1a ch\u1ecdn l\u00e0nh m\u1ea1nh h\u01a1n ho\u1eb7c h\u01b0\u01a1ng v\u1ecb m\u1edbi l\u1ea1) \u0111\u1ec3 duy tr\u00ec t\u00ednh ph\u00f9 h\u1ee3p. Trong nh\u1eefng ng\u00e0nh h\u00e0ng b\u00e3o h\u00f2a nh\u01b0 c\u00e0 ph\u00ea ho\u1eb7c tr\u00e0 s\u1eefa, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua c\u00e1ch k\u1ec3 chuy\u1ec7n ho\u1eb7c \u0111\u1ecbnh v\u1ecb ng\u00e1ch l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. S\u1ef1 linh ho\u1ea1t trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00e0y gi\u00fap duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u00fang t\u00f4i v\u1eabn l\u1ea1c quan v\u1ec1 tri\u1ec3n v\u1ecdng ng\u00e0nh F&B c\u1ee7a Vi\u1ec7t Nam trong v\u00e0i n\u0103m t\u1edbi. T\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ng\u00e0nh n\u00e0y \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m (CAGR) m\u1ea1nh m\u1ebd 7,6% trong giai \u0111o\u1ea1n 2021\u20132024; v\u00e0 m\u1eb7c d\u00f9 t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ch\u1eadm l\u1ea1i, CAGR d\u1ef1 ki\u1ebfn 9,1% trong giai \u0111o\u1ea1n 2025\u20132028 cho th\u1ea5y nhu c\u1ea7u t\u1ed5ng th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng c\u00f9ng v\u1edbi n\u1ec1n kinh t\u1ebf, nh\u01b0ng c\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng \u0111ang tr\u1edf n\u00ean c\u00f3 t\u00ednh ch\u1ecdn l\u1ecdc h\u01a1n. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd t\u00ecm th\u1ea5y c\u01a1 h\u1ed9i, nh\u01b0ng c\u1ea7n duy tr\u00ec k\u1ef7 lu\u1eadt v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u01b0u ti\u00ean m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\n

C\u00e1c m\u00f4 h\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe \u0111\u1eb7c bi\u1ec7t h\u1ee9a h\u1eb9n. C\u00e1c nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh v\u00e0 ph\u1ee5c v\u1ee5 nhanh theo phong c\u00e1ch b\u00ecnh d\u00e2n cung c\u1ea5p th\u1ef1c \u0111\u01a1n l\u00e0nh m\u1ea1nh h\u01a1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 hi\u1ec7u qu\u1ea3. C\u00e1c chu\u1ed7i \u0111\u1ed3 u\u1ed1ng c\u00e2n b\u1eb1ng gi\u1eefa s\u1ef1 indulgence v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn \u00edt \u0111\u01b0\u1eddng ho\u1eb7c t\u1eeb tr\u00e1i c\u00e2y s\u1ebd ti\u1ebfp t\u1ee5c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

T\u0103ng tr\u01b0\u1edfng th\u00f4ng minh hi\u1ec7n nay l\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng, thay v\u00ec ch\u1ea1y theo quy m\u00f4. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi k\u1ef7 lu\u1eadt t\u00e0i ch\u00ednh, c\u1eeda h\u00e0ng quy m\u00f4 g\u1ecdn, b\u1ebfp linh ho\u1ea1t v\u00e0 gi\u00e1m s\u00e1t nh\u01b0\u1ee3ng quy\u1ec1n nghi\u00eam ng\u1eb7t \u0111\u1ec3 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba \u0111i\u1ec3m c\u0169ng r\u1ea5t quan tr\u1ecdng: d\u00f9 c\u00e1c qu\u1eadn trung t\u00e2m v\u1eabn c\u00f3 chi ph\u00ed cao, ngu\u1ed3n cung h\u1ea1n ch\u1ebf t\u1ea1o ra c\u01a1 h\u1ed9i \ud655\ubcf4 nh\u1eefng m\u1eb7t b\u1eb1ng t\u1ed1t h\u01a1n, trong khi c\u00e1c th\u00e0nh ph\u1ed1 h\u1ea1ng 2 v\u00e0 h\u1ea1ng 3 mang l\u1ea1i chi ph\u00ed th\u1ea5p h\u01a1n, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh nh\u1eb9 h\u01a1n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p k\u1ef7 lu\u1eadt v\u1eadn h\u00e0nh v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng c\u00f3 c\u00e2n nh\u1eafc v\u00e0o nh\u1eefng khu v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 v\u1eeba b\u1ea3o v\u1ec7 kh\u1ea3 n\u0103ng sinh l\u1eddi, v\u1eeba m\u1edf ra ch\u01b0\u01a1ng ti\u1ebfp theo trong t\u0103ng tr\u01b0\u1edfng ng\u00e0nh F&B c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Vietnam Investment Review (2025). Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh h\u01a1n <Truy c\u1eadp<\/a>><\/p>\n

\u00a0<\/em><\/p>\n

* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng tr\u00edch d\u1eabn ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u g\u1ed3m h\u01a1n 900.000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Trong b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a Vietnam Investment Review, B&Company \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c th\u1ecb tr\u01b0\u1eddng F&B c\u1ee7a Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh h\u01a1n.<\/p>","protected":false},"author":12,"featured_media":22599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1138,1923],"class_list":["post-22598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-distribution-eating-out-en","tag-interview"],"yoast_head":"\nInterview with B&Company: Vietnam\u2019s F&B market entering more mature phase - B-Company<\/title>\n<meta name=\"description\" content=\"In a recent article from Vietnam Investment Review, B&Company discussed how Vietnam\u2019s F&B market is entering a more mature phase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with B&Company: Vietnam\u2019s F&B market entering more mature phase\" \/>\n<meta property=\"og:description\" content=\"In a recent article from Vietnam Investment Review, B&Company discussed how Vietnam\u2019s F&B market is entering a more mature phase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T10:55:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/09\/Vietnam-FB-Market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/zh\/interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase\/\",\"url\":\"https:\/\/b-company.jp\/zh\/interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase\/\",\"name\":\"Interview with B&Company: Vietnam\u2019s F&B market entering more mature phase - 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