{"id":22598,"date":"2025-09-16T17:55:33","date_gmt":"2025-09-16T10:55:33","guid":{"rendered":"https:\/\/b-company.jp\/?p=22598"},"modified":"2025-09-16T17:55:33","modified_gmt":"2025-09-16T10:55:33","slug":"interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase\/","title":{"rendered":"Ph\u1ecfng v\u1ea5n B&Company: Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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Trong m\u1ed9t b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y t\u1eeb B\u00e1o \u0110\u1ea7u T\u01b0 Vi\u1ec7t Nam<\/em>B&Company \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n h\u01a1n. B\u00e0i vi\u1ebft nh\u1ea5n m\u1ea1nh s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p, v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong k\u1ef3 v\u1ecdng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u \u0111\u01b0\u1ee3c B&Company chia s\u1ebb.<\/p>\n

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\u0110\u00e1nh gi\u00e1 d\u1eef li\u1ec7u ng\u00e0nh c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y \u0111\u1ebfn n\u0103m 2024, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 323.000 c\u01a1 s\u1edf th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u1ea1o ra doanh thu g\u1ea7n $28,1 t\u1ef7, t\u0103ng 16,6% so v\u1edbi n\u0103m 2023.<\/div>\n
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Tuy nhi\u00ean, b\u00ean d\u01b0\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng ti\u00eau \u0111\u1ec1, th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nh\u1eefng d\u1ea5u hi\u1ec7u c\u0103ng th\u1eb3ng r\u00f5 r\u00e0ng: h\u01a1n 30.000 c\u1eeda h\u00e0ng \u0111\u00f3ng c\u1eeda trong n\u1eeda \u0111\u1ea7u n\u0103m, t\u0103ng tr\u01b0\u1edfng c\u1ea3 n\u0103m ch\u1eadm l\u1ea1i ch\u1ec9 c\u00f2n 1,8% (th\u1ea5p h\u01a1n m\u1ee9c 3% c\u1ee7a n\u0103m 2023) v\u00e0 ch\u1ec9 40% doanh nghi\u1ec7p b\u00e1o c\u00e1o doanh thu \u1ed5n \u0111\u1ecbnh ho\u1eb7c t\u0103ng.<\/p>\n

S\u1ef1 suy tho\u00e1i kh\u00f4ng di\u1ec5n ra \u0111\u1ed3ng lo\u1ea1t. C\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng l\u1edbn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, gia t\u0103ng \u00e1p l\u1ef1c l\u00ean c\u00e1c nh\u00e0 h\u00e0ng nh\u1ecf l\u1ebb v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong. Ch\u00fang t\u00f4i xem nh\u1eefng \u0111\u1ed9ng th\u00e1i n\u00e0y l\u00e0 m\u1ed9t s\u1ef1 h\u1ee3p nh\u1ea5t t\u1ef1 nhi\u00ean trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang tr\u01b0\u1edfng th\u00e0nh, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhi\u1ec1u \u00e1p l\u1ef1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau theo nh\u1eefng c\u00e1ch kh\u00e1c nhau.<\/p>\n

M\u1ed9t l\u00fd do ch\u00ednh l\u00e0 t\u00ecnh tr\u1ea1ng b\u00e3o h\u00f2a \u1edf c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb s\u1ea7m u\u1ea5t. Qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh c\u00f9ng m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, d\u1eabn \u0111\u1ebfn c\u1ea1nh tranh gay g\u1eaft v\u00e0 doanh s\u1ed1 trung b\u00ecnh tr\u00ean m\u1ed7i c\u1eeda h\u00e0ng gi\u1ea3m. \u0110\u1ed3ng th\u1eddi, chi ph\u00ed v\u1eadn h\u00e0nh nh\u01b0 ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, ti\u1ec1n l\u01b0\u01a1ng, nguy\u00ean v\u1eadt li\u1ec7u th\u00f4 t\u0103ng cao, l\u00e0m gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 bu\u1ed9c c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh y\u1ebfu k\u00e9m ph\u1ea3i r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, gi\u00e1 thu\u00ea t\u0103ng v\u1ecdt so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, l\u00e0m gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 bu\u1ed9c m\u1ed9t s\u1ed1 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i xem x\u00e9t l\u1ea1i quy m\u00f4 ho\u1eb7c r\u00fat lui ho\u00e0n to\u00e0n.<\/p>\n

C\u0169ng c\u00f3 nh\u1eefng s\u1eafc th\u00e1i v\u1ec1 ph\u00eda c\u1ea7u. \u0102n u\u1ed1ng ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam v\u1eabn s\u00f4i \u0111\u1ed9ng, nh\u01b0ng kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 kh\u1eaft khe h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n m\u1edbi n\u00e0y m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n s\u1ebd nhanh ch\u00f3ng m\u1ea5t \u0111i l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ba \u0111i\u1ec3m n\u1ed5i b\u1eadt trong nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u1ee7a ch\u00fang t\u00f4i. Th\u1ee9 nh\u1ea5t, gi\u00e1 tr\u1ecb \u0111\u1ed3ng ti\u1ec1n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ng\u1eebng \u0103n ngo\u00e0i; h\u1ecd tr\u1edf n\u00ean c\u00e2n nh\u1eafc h\u01a1n. H\u1ecd v\u1eabn mu\u1ed1n g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8 \u0111\u1ec3 u\u1ed1ng c\u00e0 ph\u00ea ho\u1eb7c \u0103n nhanh, nh\u01b0ng h\u1ecd mong \u0111\u1ee3i gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, kh\u1ea9u ph\u1ea7n c\u00f4ng b\u1eb1ng, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng v\u00e0 kh\u00f4ng gian g\u1ecdn g\u00e0ng, tho\u1ea3i m\u00e1i. \u0110\u00f3 l\u00e0 m\u1ed9t l\u00fd do t\u1ea1i sao c\u00e1c m\u00f4 h\u00ecnh c\u00e0 ph\u00ea, tr\u00e0 v\u00e0 b\u00e1nh m\u00ec \u0111\u1ea1i tr\u00e0 v\u1eabn ti\u1ebfp t\u1ee5c thu h\u00fat kh\u00e1ch h\u00e0ng, trong khi c\u00e1c m\u00f4 h\u00ecnh "trung b\u00ecnh nh\u01b0ng gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng" l\u1ea1i g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n

Th\u1ee9 hai, nh\u1eefng l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb l\u1eddi n\u00f3i su\u00f4ng sang h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c. Ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch b\u1ec1n v\u1eefng sang s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t. K\u1ec3 t\u1eeb \u0111\u1ea1i d\u1ecbch, ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ch\u00fa \u00fd \u0111\u1ebfn dinh d\u01b0\u1ee1ng, v\u1ec7 sinh v\u00e0 ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng nh\u1eb9 nh\u00e0ng h\u01a1n. C\u00e1c b\u1eefa \u0103n chay, c\u00e1c m\u00f3n \u0103n t\u1eeb th\u1ef1c v\u1eadt v\u00e0 th\u1ef1c \u0111\u01a1n \u201cs\u1ea1ch\u201d kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng m\u00f3n \u0111\u1eb7c tr\u01b0ng n\u1eefa m\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a xu h\u01b0\u1edbng ch\u00ednh th\u1ed1ng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a B&Company v\u1edbi 400 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0o n\u0103m 2024 cho th\u1ea5y 22% tu\u00e2n theo ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh, 20% th\u1ef1c hi\u1ec7n nh\u1ecbn \u0103n gi\u00e1n \u0111o\u1ea1n v\u00e0 10% \u00e1p d\u1ee5ng ch\u1ebf \u0111\u1ed9 \u0103n \u00edt carbohydrate, nh\u1eefng d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n \u0111ang \u0111\u1ecbnh h\u00ecnh c\u00e1c m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf.<\/p>\n

Th\u1ee9 ba, s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t th\u00f3i quen, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 c\u1ed1 b\u1ea5t ng\u1edd c\u1ee7a \u0111\u1ea1i d\u1ecbch. C\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng, \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp, \u1ee9ng d\u1ee5ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t hi\u1ec7n \u0111ang l\u00e0 l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i \u1edf th\u00e0nh th\u1ecb. Ngay c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0103n u\u1ed1ng t\u1ea1i ch\u1ed7 c\u0169ng coi giao h\u00e0ng l\u00e0 m\u1ed9t ngu\u1ed3n thu nh\u1eadp \u1ed5n \u0111\u1ecbnh, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh ph\u00f2ng ng\u1eeba r\u1ee7i ro.<\/p>\n

V\u00e0 n\u1ebfu b\u1ea1n nh\u00ecn r\u1ed9ng ra b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, chu k\u1ef3 c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7ng c\u1ed1 nh\u1eefng \u0111\u1ed9ng l\u1ef1c l\u1ed1i s\u1ed1ng t\u01b0\u01a1ng t\u1ef1, ch\u1eb3ng h\u1ea1n nh\u01b0 \u00e1p l\u1ef1c th\u1eddi gian \u1edf th\u00e0nh th\u1ecb, nhu c\u1ea7u th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u1ea5p b\u00e1ch, v\u00e0 s\u1ef1 tho\u1ea3i m\u00e1i v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c hi\u1ec7n \u0111\u1ea1i, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 t\u1ed1c \u0111\u1ed9, s\u1ef1 s\u1ea1ch s\u1ebd v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n t\u1eeb F&B.<\/p>\n

Khi ch\u00fang ta xem x\u00e9t c\u00e1c chu\u1ed7i v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c trong su\u1ed1t \u0111\u1ee3t bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y, c\u00f3 ba tr\u01b0\u1eddng h\u1ee3p \u0111\u00e3 x\u1ea3y ra.<\/p>\n

Y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u l\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n trong v\u1eadn h\u00e0nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1eafm v\u1eefng nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n \u2013 h\u1ecd \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o vi\u1ec7c ho\u00e0n thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, t\u1eeb quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 trong b\u1ebfp, ti\u00eau chu\u1ea9n an to\u00e0n th\u1ef1c ph\u1ea9m \u0111\u1ebfn \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean b\u00e0i b\u1ea3n. Vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1ea5t qu\u00e1n n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i. Danh ti\u1ebfng c\u1ee7a h\u1ecd kh\u00f4ng d\u1ef1a tr\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i li\u00ean t\u1ee5c; m\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tin c\u1eady.<\/p>\n

Kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng l\u00e0 s\u1ef1 li\u00ean quan \u0111\u1ebfn k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng m\u1ea1nh nh\u1ea5t n\u1eafm v\u1eefng kinh t\u1ebf giao h\u00e0ng v\u00e0 c\u01a1 ch\u1ebf kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u01b0ng h\u1ecd c\u0169ng am hi\u1ec3u v\u0103n h\u00f3a, c\u00e1ch Gen Z ch\u1ee5p \u1ea3nh \u0111\u1ed3 u\u1ed1ng, l\u00fd do t\u1ea1i sao h\u01b0\u01a1ng v\u1ecb theo m\u00f9a l\u1ea1i hi\u1ec7u qu\u1ea3, v\u00e0 c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u am hi\u1ec3u c\u00f4ng ngh\u1ec7 v\u1edbi \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i n\u0103ng \u0111\u1ed9ng v\u00e0 t\u00edch h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng giao h\u00e0ng s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh hai y\u1ebfu t\u1ed1 tr\u00ean, th\u1ef1c \u0111\u01a1n lu\u00f4n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng. Ch\u00fang t\u00f4i th\u1ea5y c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng th\u00e0nh c\u00f4ng nh\u1edd vi\u1ec7c gi\u1eef cho th\u1ef1c \u0111\u01a1n v\u00e0 \u00fd t\u01b0\u1edfng lu\u00f4n m\u1edbi m\u1ebb. H\u1ecd th\u00edch nghi v\u1edbi kh\u1ea9u v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i (ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1edbi thi\u1ec7u c\u00e1c l\u1ef1a ch\u1ecdn l\u00e0nh m\u1ea1nh h\u01a1n ho\u1eb7c h\u01b0\u01a1ng v\u1ecb m\u1edbi l\u1ea1) \u0111\u1ec3 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n. Trong c\u00e1c ng\u00e0nh h\u00e0ng \u0111\u00e3 b\u00e3o h\u00f2a nh\u01b0 c\u00e0 ph\u00ea ho\u1eb7c tr\u00e0 s\u1eefa, s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua vi\u1ec7c k\u1ec3 chuy\u1ec7n ho\u1eb7c \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 ch\u00eca kh\u00f3a. S\u1ef1 linh ho\u1ea1t trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00e0y gi\u00fap duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u00fang t\u00f4i v\u1eabn l\u1ea1c quan v\u1ec1 tri\u1ec3n v\u1ecdng ng\u00e0nh F&B c\u1ee7a Vi\u1ec7t Nam trong v\u00e0i n\u0103m t\u1edbi. B\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ng\u00e0nh n\u00e0y \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) 7,6% trong giai \u0111o\u1ea1n 2021-2024, v\u00e0 m\u1eb7c d\u00f9 t\u0103ng tr\u01b0\u1edfng d\u1ef1 ki\u1ebfn s\u1ebd ch\u1eadm l\u1ea1i, nh\u01b0ng t\u1ed1c \u0111\u1ed9 CAGR d\u1ef1 ki\u1ebfn \u0111\u1ea1t 9,1% trong giai \u0111o\u1ea1n 2025-2028 cho th\u1ea5y m\u1eb7c d\u00f9 nhu c\u1ea7u chung s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng c\u00f9ng v\u1edbi n\u1ec1n kinh t\u1ebf, nh\u01b0ng c\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng \u0111ang tr\u1edf n\u00ean ch\u1ecdn l\u1ecdc h\u01a1n. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd t\u00ecm th\u1ea5y c\u01a1 h\u1ed9i, nh\u01b0ng h\u1ecd c\u1ea7n ph\u1ea3i c\u00f3 k\u1ef7 lu\u1eadt v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u01b0u ti\u00ean m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\n

C\u00e1c m\u00f4 h\u00ecnh ch\u00fa tr\u1ecdng s\u1ee9c kh\u1ecfe \u0111\u1eb7c bi\u1ec7t h\u1ee9a h\u1eb9n. C\u00e1c nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh v\u00e0 b\u00ecnh d\u00e2n ph\u1ee5c v\u1ee5 th\u1ef1c \u0111\u01a1n l\u00e0nh m\u1ea1nh h\u01a1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 hi\u1ec7u qu\u1ea3. C\u00e1c chu\u1ed7i \u0111\u1ed3 u\u1ed1ng c\u00e2n b\u1eb1ng gi\u1eefa s\u1ef1 th\u1ecfa m\u00e3n v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn \u00edt \u0111\u01b0\u1eddng ho\u1eb7c t\u1eeb tr\u00e1i c\u00e2y s\u1ebd ti\u1ebfp t\u1ee5c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

T\u0103ng tr\u01b0\u1edfng th\u00f4ng minh ng\u00e0y nay l\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ea1y theo quy m\u00f4. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ef7 lu\u1eadt t\u00e0i ch\u00ednh, c\u1eeda h\u00e0ng nh\u1ecf g\u1ecdn, nh\u00e0 b\u1ebfp linh ho\u1ea1t v\u00e0 s\u1ef1 gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec3 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn l\u01b0\u1ee3c v\u1ecb tr\u00ed c\u0169ng r\u1ea5t quan tr\u1ecdng: m\u1eb7c d\u00f9 c\u00e1c khu v\u1ef1c tr\u1ecdng \u0111i\u1ec3m v\u1eabn c\u00f2n \u0111\u1eaft \u0111\u1ecf, nh\u01b0ng ngu\u1ed3n cung h\u1ea1n ch\u1ebf t\u1ea1o c\u01a1 h\u1ed9i cho vi\u1ec7c \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed t\u1ed1t h\u01a1n, v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p 2 v\u00e0 c\u1ea5p 3 mang l\u1ea1i chi ph\u00ed th\u1ea5p h\u01a1n, \u00edt c\u1ea1nh tranh h\u01a1n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e1o h\u1ee9c.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p k\u1ef7 lu\u1eadt v\u1eadn h\u00e0nh v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng chu \u0111\u00e1o v\u00e0o c\u00e1c khu v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 v\u1eeba b\u1ea3o v\u1ec7 l\u1ee3i nhu\u1eadn v\u1eeba m\u1edf ra ch\u01b0\u01a1ng ti\u1ebfp theo cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Tham kh\u1ea3o: Vietnam Investment Review (2025). Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh h\u01a1nTruy c\u1eadp<\/a>><\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Trong b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a Vietnam Investment Review, B&Company \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c th\u1ecb tr\u01b0\u1eddng F&B c\u1ee7a Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh h\u01a1n.<\/p>","protected":false},"author":12,"featured_media":22599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1923],"yoast_head":"\nInterview with B&Company: Vietnam\u2019s F&B market entering more mature phase - B-Company<\/title>\n<meta name=\"description\" content=\"In a recent article from Vietnam Investment Review, B&Company discussed how Vietnam\u2019s F&B market is entering a more mature phase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-vietnams-fb-market-entering-more-mature-phase\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with B&Company: Vietnam\u2019s F&B market entering more mature phase - 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