{"id":22469,"date":"2025-08-26T18:54:49","date_gmt":"2025-08-26T11:54:49","guid":{"rendered":"https:\/\/b-company.jp\/?p=22469"},"modified":"2025-08-26T18:54:49","modified_gmt":"2025-08-26T11:54:49","slug":"vietnams-fb-industry-consumer-shifts-city-insights-and-investment-outlook","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-fb-industry-consumer-shifts-city-insights-and-investment-outlook\/","title":{"rendered":"Ng\u00e0nh F&B Vi\u1ec7t Nam: S\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u00e0nh ph\u1ed1 v\u00e0 tri\u1ec3n v\u1ecdng \u0111\u1ea7u t\u01b0"},"content":{"rendered":"

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<\/span>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/span><\/i>\u00a0<\/span><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/span><\/i><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span>\u00a0<\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 2024<\/span><\/b>\u00a0<\/span><\/h3>\n

N\u0103m 2024, ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) Vi\u1ec7t Nam \u0111\u1ea1t quy m\u00f4 th\u1ecb tr\u01b0\u1eddng h\u01a1n 688,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u00e0 vai tr\u00f2 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng h\u1ed9 gia \u0111\u00ecnh l\u1edbn nh\u1ea5t. D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng t\u1ea1i ch\u1ed7 v\u1eabn chi\u1ebfm \u01b0u th\u1ebf trong t\u1ed5ng doanh thu, cho th\u1ea5y kh\u00f4ng gian v\u1eadt l\u00fd, d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp v\u00e0 \u0103n u\u1ed1ng t\u1ea1i ch\u1ed7 v\u1eabn l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng [1].<\/span>\u00a0<\/span><\/p>\n

Doanh thu F&B t\u1ea1i Vi\u1ec7t Nam 2021-2024\u00a0<\/strong><\/p>\n

\"Vietnam\u00a0<\/span><\/p>\n

Ngu\u1ed3n: <\/span>iPOS v\u00e0 Nestle<\/span>\u00a0<\/span><\/p>\n

\u0110\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi n\u1ec1n kinh t\u1ebf \u0111ang t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, thu nh\u1eadp kh\u1ea3 d\u1ee5ng ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 d\u00e2n s\u1ed1 tr\u1ebb th\u00e0nh th\u1ecb ng\u00e0y c\u00e0ng c\u1edfi m\u1edf v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c m\u1edbi. \u0110\u1ed3ng th\u1eddi, s\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a du l\u1ecbch qu\u1ed1c t\u1ebf \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111a d\u1ea1ng v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c \u0103n u\u1ed1ng nh\u01b0 \u0103n u\u1ed1ng nhanh, m\u00f4 h\u00ecnh giao h\u00e0ng t\u1eadn n\u01a1i v\u00e0 chu\u1ed7i \u0111\u1ed3 u\u1ed1ng s\u00e1ng t\u1ea1o, b\u00e1o hi\u1ec7u s\u1ef1 chuy\u1ec3n d\u1ecbch sang c\u00e1c m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i v\u00e0 linh ho\u1ea1t h\u01a1n.<\/span>\u00a0<\/span><\/p>\n

C\u00e1c xu h\u01b0\u1edbng ch\u00ednh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/b>\u00a0<\/span><\/h3>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ecdn l\u1ecdc v\u00e0 ch\u00fa tr\u1ecdng gi\u00e1 tr\u1ecb h\u01a1n trong chi ti\u00eau cho F&B. Thay v\u00ec c\u1eaft gi\u1ea3m, h\u1ecd t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch: v\u00ed d\u1ee5, m\u1ee9c chi ti\u00eau d\u01b0\u1edbi 35.000 \u0111\u1ed3ng cho m\u1ed7i \u0111\u1ed3 u\u1ed1ng \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng chi ti\u00eau th\u00f4ng minh h\u00e0ng ng\u00e0y. Tuy nhi\u00ean, g\u1ea7n 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0103n ngo\u00e0i t\u1eeb m\u1ed9t \u0111\u1ebfn ba l\u1ea7n m\u1ed7i tu\u1ea7n, trong \u0111\u00f3 ng\u01b0\u1eddi \u0111\u1ed9c th\u00e2n v\u00e0 c\u00e1c c\u1eb7p \u0111\u00f4i tr\u1ebb th\u1eadm ch\u00ed c\u00f2n th\u01b0\u1eddng xuy\u00ean h\u01a1n. \u0102n ngo\u00e0i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 m\u1ed9t phong c\u00e1ch s\u1ed1ng [1].<\/span>\u00a0<\/span><\/p>\n

\u00dd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u00e3 t\u0103ng v\u1ecdt sau \u0111\u1ea1i d\u1ecbch. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1, th\u1ef1c ph\u1ea9m nh\u00e3n s\u1ea1ch v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng. <\/span>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0o th\u00e1ng 2 n\u0103m 2024 c\u1ee7a Statista (nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o 2.757 ng\u01b0\u1eddi t\u1eeb 16 tu\u1ed5i tr\u1edf l\u00ean) cho th\u1ea5y kho\u1ea3ng 86% \u0111\u00e3 \u0103n \u0111\u1ed3 \u0103n chay v\u00e0 44% \u0103n \u0111\u1ed3 \u0103n chay nhi\u1ec1u l\u1ea7n m\u1ed9t tu\u1ea7n, minh h\u1ecda cho vi\u1ec7c dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u01b0 th\u1ebf n\u00e0o [2].<\/span>\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ti\u1ec7n l\u1ee3i v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh: mua mang v\u1ec1 v\u00e0 giao h\u00e0ng t\u1eadn n\u01a1i hi\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi l\u1ed1i s\u1ed1ng \u0111\u00f4 th\u1ecb v\u00e0 th\u00f3i quen \u01b0u ti\u00ean c\u00f4ng ngh\u1ec7 s\u1ed1, n\u01a1i \u0111\u1eb7t h\u00e0ng qua \u1ee9ng d\u1ee5ng v\u00e0 thanh to\u00e1n v\u00ed \u0111i\u1ec7n t\u1eed chi\u1ebfm \u01b0u th\u1ebf. Nh\u00ecn chung, h\u00e0nh vi n\u00e0y k\u1ebft h\u1ee3p gi\u1eefa chi ti\u00eau th\u00f4ng minh, m\u1ed1i quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh b\u1ec1n v\u1eefng, xu h\u01b0\u1edbng ch\u1ecdn l\u1ecdc h\u00e0ng cao c\u1ea5p v\u00e0 ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m.<\/span>N.<\/span>\u00a0<\/span><\/p>\n

Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y nh\u1eefng thay \u0111\u1ed5i c\u01a1 c\u1ea5u r\u1ed9ng h\u01a1n trong th\u1ecb tr\u01b0\u1eddng F&B (Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng) t\u1ea1i Vi\u1ec7t Nam. C\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p - bao g\u1ed3m th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt, gi\u00e0u dinh d\u01b0\u1ee1ng v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng - \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb, n\u01a1i c\u00e1c nh\u00e0 h\u00e0ng chay v\u00e0 thu\u1ea7n chay \u0111ang b\u00f9ng n\u1ed5. T\u00ednh cao c\u1ea5p v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i c\u0169ng \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng: thu nh\u1eadp t\u0103ng \u0111ang th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e0 ph\u00ea th\u1ee7 c\u00f4ng, ph\u00f4 mai v\u00e0 r\u01b0\u1ee3u vang nh\u1eadp kh\u1ea9u, c\u0169ng nh\u01b0 c\u00e1c b\u1eefa \u0103n s\u1eb5n cao c\u1ea5p, trong khi \u0111\u1ed3 u\u1ed1ng pha s\u1eb5n v\u00e0 \u0111\u1ed3 \u0103n nh\u1eb9 mang \u0111i r\u1ea5t ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. Tuy nhi\u00ean, kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t, v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng gi\u1ea3m gi\u00e1, g\u00f3i h\u00e0ng l\u1edbn v\u00e0 c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/span>\u00a0<\/span><\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd. D\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i t\u1eeb n\u0103m 2021 \u0111\u1ebfn n\u0103m 2025. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 <\/span>GrabFood, ShopeeFood v\u00e0 Baemin hi\u1ec7n \u0111ang th\u1ed1ng tr\u1ecb d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng \u0111\u00f4 th\u1ecb, trong khi thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c qu\u00e1n c\u00e0 ph\u00ea v\u00e0 si\u00eau th\u1ecb [3]. Trong khi \u0111\u00f3, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 ngu\u1ed3n cung \u1ee9ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng, v\u1edbi bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 chu\u1ed7i cung \u1ee9ng t\u1eeb n\u00f4ng tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt.<\/span>\u00a0<\/span><\/p>\n

B\u1ed1i c\u1ea3nh d\u1ecbch v\u1ee5 c\u0169ng \u0111ang thay \u0111\u1ed5i. C\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng \u0111ang m\u1edf r\u1ed9ng, d\u1ea7n d\u1ea7n v\u01b0\u1ee3t qua c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb. C\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf v\u00e0 khu v\u1ef1c \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng trong l\u0129nh v\u1ef1c \u0111\u1ed3 \u0103n nhanh, c\u00e0 ph\u00ea, tr\u00e0 s\u1eefa v\u00e0 n\u01b0\u1edbc \u00e9p, trong khi c\u00e1c m\u00f4 h\u00ecnh m\u1edbi nh\u01b0 b\u1ebfp ma \u0111ang \u0111\u00e1p \u1ee9ng nhu c\u1ea7u giao h\u00e0ng t\u0103ng cao. C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 GS25 v\u00e0 Circle K \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1p h\u00f3a, ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng [4].<\/span>\u00a0<\/span><\/p>\n

H\u00e0 N\u1ed9i so v\u1edbi Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh: 2 th\u00e0nh ph\u1ed1 d\u1eabn \u0111\u1ea7u ng\u00e0nh F&B<\/span><\/b>\u00a0<\/span><\/h3>\n

Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u00e0 th\u1ecb tr\u01b0\u1eddng F&B n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh nh\u1ea5t Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1 cao, nhu c\u1ea7u ti\u00eau d\u00f9ng m\u1ea1nh m\u1ebd v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 s\u1ef1 c\u1edfi m\u1edf v\u1edbi \u0111\u1ed5i m\u1edbi. Ng\u01b0\u1ee3c l\u1ea1i, H\u00e0 N\u1ed9i nh\u1ea5n m\u1ea1nh v\u00e0o chi\u1ec1u s\u00e2u v\u0103n h\u00f3a, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c, khi\u1ebfn n\u01a1i \u0111\u00e2y tr\u1edf th\u00e0nh n\u01a1i l\u00fd t\u01b0\u1edfng cho c\u00e1c m\u00f4 h\u00ecnh F&B cao c\u1ea5p v\u00e0 gi\u00e0u di s\u1ea3n. C\u00f9ng nhau, hai th\u00e0nh ph\u1ed1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 nh\u1eefng tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng b\u1ed5 sung, \u0111\u1ecbnh h\u00ecnh ng\u00e0nh d\u1ecbch v\u1ee5 F&B \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam.<\/span>\u00a0<\/span><\/p>\n

So s\u00e1nh th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Ti\u00eau chu\u1ea9n<\/span><\/b>\u00a0<\/span><\/td>\nTh\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (TP.HCM)<\/span><\/b>\u00a0<\/span><\/td>\nH\u00e0 N\u1ed9i<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
D\u00e2n s\u1ed1<\/span><\/b>\u00a0<\/span><\/td>\n9,5 tri\u1ec7u<\/span>\u00a0<\/span><\/td>\n8,7 tri\u1ec7u<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
GRDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi<\/span><\/b>\u00a0<\/span><\/td>\n~180 tri\u1ec7u \u0111\u1ed3ng<\/span>\u00a0<\/span><\/td>\n~163,5 tri\u1ec7u \u0111\u1ed3ng<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 c\u01a1 s\u1edf F&B<\/span><\/b>\u00a0<\/span><\/td>\n27,1% t\u1ed5ng s\u1ed1 qu\u1ed1c gia<\/span>\u00a0<\/span><\/td>\n25,5% t\u1ed5ng s\u1ed1 qu\u1ed1c gia<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
T\u0103ng tr\u01b0\u1edfng c\u1eeda h\u00e0ng (H1 2024)<\/span><\/b>\u00a0<\/span><\/td>\n-5.97%<\/span>\u00a0<\/span><\/td>\n+0.1%<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 doanh thu F&B qu\u1ed1c gia<\/span><\/b>\u00a0<\/span><\/td>\n39.78% (l\u1edbn nh\u1ea5t VN)<\/span>\u00a0<\/span><\/td>\n14.48%<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Chi ti\u00eau trung b\u00ecnh cho m\u1ed7i b\u1eefa \u0103n<\/span><\/b>\u00a0<\/span><\/td>\n69.599 \u0111\u1ed3ng<\/span>\u00a0<\/span><\/td>\n80.327 \u0111\u1ed3ng<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
M\u00f4 h\u00ecnh ti\u00eau d\u00f9ng<\/span><\/b>\u00a0<\/span><\/td>\n\u0102n ngo\u00e0i th\u01b0\u1eddng xuy\u00ean, chi ti\u00eau \u00edt h\u01a1n cho m\u1ed7i b\u1eefa \u0103n; nhu c\u1ea7u l\u1edbn v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 giao h\u00e0ng<\/span>\u00a0<\/span><\/td>\n\u0102n u\u1ed1ng \u00edt th\u01b0\u1eddng xuy\u00ean h\u01a1n, chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed7i b\u1eefa \u0103n; ch\u00fa tr\u1ecdng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng mang t\u00ednh v\u0103n h\u00f3a\/tr\u1ea3i nghi\u1ec7m<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
\u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/span><\/b>\u00a0<\/span><\/td>\nC\u00f3 t\u00ednh c\u1ea1nh tranh cao, s\u00e1ng t\u1ea1o, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n, chu\u1ed7i, giao h\u00e0ng tr\u01b0\u1edbc; n\u01a1i th\u1eed nghi\u1ec7m l\u00fd t\u01b0\u1edfng cho c\u00e1c kh\u00e1i ni\u1ec7m m\u1edbi<\/span>\u00a0<\/span><\/td>\n\u1ed4n \u0111\u1ecbnh, tinh t\u1ebf, h\u01b0\u1edbng \u0111\u1ebfn v\u0103n h\u00f3a; ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng cao c\u1ea5p, qu\u00e1n c\u00e0 ph\u00ea tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m t\u1eadp trung v\u00e0o di s\u1ea3n<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
V\u00ed d\u1ee5<\/span><\/b>\u00a0<\/span><\/td>\nHighlands Coffee, Ph\u00fac Long, b\u1ebfp \u0111\u00e1m m\u00e2y, th\u01b0\u01a1ng hi\u1ec7u fusion\/qu\u1ed1c t\u1ebf<\/span>\u00a0<\/span><\/td>\nGia \u0111\u1ea1t sao Michelin, TUNG Dining, Gi\u1ea3ng Caf\u00e9, c\u00e1c qu\u00e1n c\u00e0 ph\u00ea di s\u1ea3n Ph\u1ed1 C\u1ed5<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/span>\u00a0<\/span><\/p>\n

Khuy\u1ebfn ngh\u1ecb cho ng\u00e0nh F&B t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/span><\/b>\u00a0<\/span><\/h3>\n

V<\/span>Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng F&B ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 n\u0103ng \u0111\u1ed9ng, nh\u01b0ng th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 th\u00edch nghi v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa chuy\u00ean m\u00f4n to\u00e0n c\u1ea7u v\u00e0 kh\u1ea9u v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng. N\u00e2ng t\u1ea7m \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam <\/span>(v\u00ed d\u1ee5: Ph\u1edf, B\u00fan ch\u1ea3)<\/span> Th\u00f4ng qua ngu\u1ed3n cung \u1ee9ng cao c\u1ea5p, ngh\u1ec7 thu\u1eadt n\u1ea5u n\u01b0\u1edbng tinh t\u1ebf v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a \u0111\u00edch th\u1ef1c, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t. \u0110\u1ed3ng th\u1eddi, \u1ea9m th\u1ef1c k\u1ebft h\u1ee3p, \u0111\u1ed3 u\u1ed1ng cao c\u1ea5p v\u00e0 c\u00e1c m\u00f4 h\u00ecnh \u1ea9m th\u1ef1c hi\u1ec7n \u0111\u1ea1i c\u0169ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 thu h\u00fat m\u1ea1nh m\u1ebd ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb th\u00e0nh th\u1ecb t\u1ea1i Vi\u1ec7t Nam.<\/span>\u00a0<\/span><\/p>\n

Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 l\u00e0 ch\u00eca kh\u00f3a. C\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng, b\u1ebfp \u0111\u00e1m m\u00e2y v\u00e0 ho\u1ea1t \u0111\u1ed9ng giao h\u00e0ng t\u1eadn n\u01a1i c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u1ea1i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb \u0111\u00f4ng \u0111\u00fac nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng - d\u00f9 l\u00e0 v\u1ec1 ngu\u1ed3n cung \u1ee9ng, ph\u00e2n ph\u1ed1i hay \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u - gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng v\u1edbi s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a quy \u0111\u1ecbnh v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n.<\/span>\u00a0<\/span><\/p>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng n\u00ean n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i: nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe, s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t, v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c k\u1ebft h\u1ee3p \u1ea9m th\u1ef1c, v\u0103n h\u00f3a v\u00e0 du l\u1ecbch. Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, \u00e1p d\u1ee5ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng v\u00e0 t\u1eadn d\u1ee5ng Vi\u1ec7t Nam l\u00e0m n\u1ec1n t\u1ea3ng th\u1eed nghi\u1ec7m cho c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi s\u1ebd n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/span>\u00a0<\/span><\/p>\n

\n

[<\/span>1] iPOS v\u00e0 Nestle, b\u00e1o c\u00e1o ng\u00e0nh F&B n\u0103m 2024<\/span>Truy c\u1eadp<\/span><\/a>><\/span>\u00a0<\/span><\/p>\n

[2] Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh tr\u1edf th\u00e0nh th\u1ee7 ph\u1ee7 c\u1ee7a ng\u01b0\u1eddi \u0103n chay. Xu h\u01b0\u1edbng \u0103n chay \u0111ang \u00e2m th\u1ea7m lan r\u1ed9ng<\/span>Truy c\u1eadp<\/span><\/a>><\/span>\u00a0<\/span><\/p>\n

[3]<\/span> VnEconomy, Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n s\u1ebd m\u1edf r\u1ed9ng<\/span>Truy c\u1eadp<\/span><\/a>><\/span>\u00a0<\/span><\/p>\n

[4] Tin t\u1ee9c c\u00f4ng nghi\u1ec7p, ch\u00e0o \u0111\u00f3n t\u00e2n binh GS25: Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam s\u1ebd \u0111\u01b0\u1ee3c chia nh\u01b0 th\u1ebf n\u00e0o? <\/span><<\/span>Truy c\u1eadp<\/span><\/a>><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/span><\/i>\u00a0<\/span><\/p>\n\n\n\n
B&Company, Inc.<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/span>\u00a0<\/span><\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/span>\u00a0<\/span><\/p>\n

info@b-company.jp<\/span><\/i><\/a>\u202f<\/span><\/i>+ (84) 28 3910 3913<\/span><\/i><\/b>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u00f3ng vai tr\u00f2 l\u00e0 hai c\u1ef1c t\u0103ng tr\u01b0\u1edfng b\u1ed5 sung cho nhau, \u0111\u1ecbnh h\u00ecnh ng\u00e0nh d\u1ecbch v\u1ee5 F&B \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam.\u00a0<\/p>","protected":false},"author":12,"featured_media":22473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam\u2019s F&B industry: Consumer shifts, city Insights, and investment outlook - B-Company<\/title>\n<meta name=\"description\" content=\"Hanoi and Ho Chi Minh City serve as complementary growth poles shaping Vietnam\u2019s evolving F&B service sector.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnams-fb-industry-consumer-shifts-city-insights-and-investment-outlook\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam\u2019s F&B industry: Consumer shifts, city Insights, and investment outlook - 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