{"id":22444,"date":"2025-08-22T20:36:45","date_gmt":"2025-08-22T13:36:45","guid":{"rendered":"https:\/\/b-company.jp\/?p=22444"},"modified":"2025-08-22T20:36:45","modified_gmt":"2025-08-22T13:36:45","slug":"hospitality-tourism-recovery-comparing-thailands-and-vietnams-strategies-2023-2025","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/hospitality-tourism-recovery-comparing-thailands-and-vietnams-strategies-2023-2025\/","title":{"rendered":"S\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a ng\u00e0nh Kh\u00e1ch s\u1ea1n v\u00e0 Du l\u1ecbch: So s\u00e1nh Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam (2023\u20132025)\u00a0"},"content":{"rendered":"

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<\/span>B\u00e0i vi\u1ebft n\u00e0y d\u1ef1a tr\u00ean s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa B&Company v\u00e0 Nghi\u00ean c\u1ee9u bi\u1ec3u t\u01b0\u1ee3ng (Th\u00e1i Lan)<\/a>.<\/em><\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Iconic Research Th\u00e1i Lan<\/b>\u00a0<\/em><\/p>\n

Nghi\u00ean c\u1ee9u bi\u1ec3u t\u01b0\u1ee3ng Th\u00e1i Lan<\/a> l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady c\u1ee7a b\u1ea1n trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n th\u1ecb tr\u01b0\u1eddng t\u1ea1i Th\u00e1i Lan v\u00e0 \u0110\u00f4ng Nam \u00c1. C\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Bangkok, ch\u00fang t\u00f4i cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u cho c\u00e1c c\u00f4ng ty \u0111ang m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Th\u00e1i Lan, Philippines, Malaysia, Indonesia, Singapore, L\u00e0o v\u00e0 Vi\u1ec7t Nam. Chuy\u00ean m\u00f4n c\u1ee7a ch\u00fang t\u00f4i bao g\u1ed3m hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng \u2014 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng c\u1ee7a Th\u00e1i Lan m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 t\u1ef1 tin.\u00a0<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/span><\/i><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span>\u00a0<\/span><\/p>\n

T\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh<\/span><\/b>\u00a0<\/span><\/h3>\n

Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam \u0111\u00e3 v\u1ea1ch ra nh\u1eefng h\u01b0\u1edbng \u0111i kh\u00e1c nhau \u0111\u1ec3 t\u00e1i thi\u1ebft ng\u00e0nh du l\u1ecbch trong giai \u0111o\u1ea1n 2023-2025, m\u1ed7i n\u01b0\u1edbc t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh ri\u00eang bi\u1ec7t \u0111\u1ed3ng th\u1eddi gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c chung. Th\u00e1i Lan t\u1eadp trung thu h\u00fat kh\u00e1ch du l\u1ecbch n\u1ed9i \u0111\u1ecba ch\u1ea5t l\u01b0\u1ee3ng cao th\u00f4ng qua nh\u1eefng tr\u1ea3i nghi\u1ec7m sang tr\u1ecdng t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn nh\u01b0 Phuket, Chiang Mai, Hua Hin v\u00e0 Khao Yai, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb ngu\u1ed3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 ch\u00ednh s\u00e1ch th\u1ecb th\u1ef1c ti\u1ebfn b\u1ed9. Cam k\u1ebft ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a Th\u00e1i Lan \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t qua c\u00e1c d\u1ef1 \u00e1n nh\u01b0 vi\u1ec7c ph\u1ee5c h\u1ed3i c\u1ea9n th\u1eadn V\u1ecbnh Maya v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn du l\u1ecbch b\u1ec1n v\u1eefng, k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng n\u00f4ng th\u00f4n v\u1edbi du kh\u00e1ch c\u00f3 \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/span>\u00a0<\/span><\/p>\n

S\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a Vi\u1ec7t Nam l\u1ea1i cho th\u1ea5y m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c - m\u1ed9t c\u00e2u chuy\u1ec7n v\u1edbi quy m\u00f4 v\u00e0 t\u1ed1c \u0111\u1ed9 \u0111\u00e1ng kinh ng\u1ea1c. V\u1edbi 110 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u00e0o n\u0103m 2024 v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf g\u1ea7n b\u1eb1ng m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng du l\u1ecbch ph\u1ee5c h\u1ed3i nhanh nh\u1ea5t ASEAN. Nh\u1eefng \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 Th\u1ebb Du l\u1ecbch Th\u00f4ng minh \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch, m\u1eb7c d\u00f9 nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng v\u1eabn l\u00e0 m\u1ed1i quan t\u00e2m c\u1ea5p b\u00e1ch \u0111\u1ed1i v\u1edbi qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/span>\u00a0<\/span><\/p>\n

\"Thailand<\/span><\/b><\/p>\n

Gi\u1edbi thi\u1ec7u<\/span><\/b>\u00a0<\/span><\/h3>\n

Giai \u0111o\u1ea1n t\u1eeb n\u0103m 2023 \u0111\u1ebfn n\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t giai \u0111o\u1ea1n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi du l\u1ecbch \u0110\u00f4ng Nam \u00c1, v\u1edbi Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam n\u1ed5i l\u00ean nh\u01b0 nh\u1eefng qu\u1ed1c gia d\u1eabn \u0111\u1ea7u khu v\u1ef1c trong qu\u00e1 tr\u00ecnh ph\u1ee5c h\u1ed3i h\u1eadu \u0111\u1ea1i d\u1ecbch. C\u1ea3 hai qu\u1ed1c gia \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi vi\u1ec7c ch\u1ec9 m\u1edf c\u1eeda bi\u00ean gi\u1edbi \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n nh\u1eb1m \u0111\u00e1p \u1ee9ng nh\u1eefng thay \u0111\u1ed5i trong k\u1ef3 v\u1ecdng c\u1ee7a du kh\u00e1ch, ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch b\u1ec1n v\u1eefng. Ph\u00e2n t\u00edch n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb<\/span> Nghi\u00ean c\u1ee9u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng<\/span><\/b><\/a>, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n t\u1ea1i Th\u00e1i Lan, gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng xu h\u01b0\u1edbng du l\u1ecbch \u0111ang thay \u0111\u1ed5i b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1ch c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 th\u1ec3 c\u00e2n b\u1eb1ng nhu c\u1ea7u ph\u1ee5c h\u1ed3i t\u1ee9c th\u1eddi v\u1edbi kh\u1ea3 n\u0103ng c\u1ea1nh tranh l\u00e2u d\u00e0i.<\/span>\u00a0<\/span><\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Th\u00e1i Lan<\/span><\/b>\u00a0<\/span><\/h3>\n

Du l\u1ecbch n\u1ed9i \u0111\u1ecba t\u1eadp trung v\u00e0o h\u00e0ng xa x\u1ec9<\/span><\/b>\u00a0<\/span><\/h4>\n

Vi\u1ec7c Th\u00e1i Lan chuy\u1ec3n h\u01b0\u1edbng sang du l\u1ecbch n\u1ed9i \u0111\u1ecba cao c\u1ea5p th\u1ec3 hi\u1ec7n m\u1ed9t ph\u1ea3n \u1ee9ng \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Thay v\u00ec ch\u1ec9 c\u1ea1nh tranh v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, v\u01b0\u01a1ng qu\u1ed1c n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 sang tr\u1ecdng tinh t\u1ebf, thu h\u00fat c\u01b0 d\u00e2n Th\u00e1i Lan gi\u00e0u c\u00f3 \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cao g\u1ea7n nh\u00e0 h\u01a1n. C\u00e1c d\u1ecbch v\u1ee5 n\u00e0y nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ee9c kh\u1ecfe, s\u1ef1 ri\u00eang t\u01b0 v\u00e0 t\u00ednh ch\u00e2n th\u1ef1c v\u0103n h\u00f3a th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 nh\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p b\u1ec1n v\u1eefng. H\u1ed7 tr\u1ee3 c\u1ee7a ch\u00ednh ph\u1ee7 bao g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i thu\u1ebf c\u00f3 m\u1ee5c ti\u00eau v\u00e0 c\u1ea3i thi\u1ec7n c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m du l\u1ecbch cao c\u1ea5p [1].<\/span>\u00a0<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 r\u00f5 r\u1ec7t. C\u00e1c khu ngh\u1ec9 d\u01b0\u1ee1ng cao c\u1ea5p hi\u1ec7n cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n, d\u1ecbch v\u1ee5 t\u00e0i x\u1ebf ri\u00eang v\u00e0 c\u00e1c h\u1ed9i th\u1ea3o v\u0103n h\u00f3a chuy\u00ean s\u00e2u, gi\u00fap du kh\u00e1ch k\u1ebft n\u1ed1i v\u1edbi di s\u1ea3n phong ph\u00fa c\u1ee7a Th\u00e1i Lan. M\u1ed9t v\u00ed d\u1ee5 \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 Phuket, n\u01a1i c\u00e1c khu ngh\u1ec9 d\u01b0\u1ee1ng sang tr\u1ecdng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 nh\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c l\u1edbp h\u1ecdc l\u00e0m g\u1ed1m v\u00e0 d\u1ec7t \u0111\u1ed9c quy\u1ec1n, t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho du kh\u00e1ch n\u1ed9i \u0111\u1ecba gi\u00e0u c\u00f3 trong th\u1eddi k\u1ef3 du l\u1ecbch qu\u1ed1c t\u1ebf v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf [1].<\/span>\u00a0<\/span><\/p>\n

\u0110\u1ea7u t\u01b0 c\u1ee7a Ch\u00ednh ph\u1ee7 v\u00e0 \u0110\u1ed5i m\u1edbi Visa<\/span><\/b>\u00a0<\/span><\/h4>\n

Cam k\u1ebft ph\u1ee5c h\u1ed3i du l\u1ecbch c\u1ee7a Th\u00e1i Lan th\u1ec3 hi\u1ec7n r\u00f5 qua t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 k\u1ebft h\u1ee3p v\u1edbi ch\u00ednh s\u00e1ch th\u1ecb th\u1ef1c ti\u1ebfn b\u1ed9. T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c du l\u1ecbch c\u1ee7a Th\u00e1i Lan \u0111\u1ebfn n\u0103m 2025 nh\u1ea5n m\u1ea1nh v\u00e0o tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c ti\u1ebfp c\u1eadn cho du kh\u00e1ch qu\u1ed1c t\u1ebf th\u00f4ng qua nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 mi\u1ec5n tr\u1eeb th\u1ecb th\u1ef1c kh\u00e1c nhau [2].<\/span>\u00a0<\/span><\/p>\n

Nh\u1eefng thay \u0111\u1ed5i ch\u00ednh s\u00e1ch n\u00e0y \u0111\u00e3 mang l\u1ea1i t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3. Tri\u1ec3n v\u1ecdng c\u1ee7a ng\u00e0nh du l\u1ecbch cho th\u1ea5y \u0111\u00e0 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf t\u0103ng \u0111\u1ec1u \u0111\u1eb7n t\u1eeb m\u1ee9c th\u1ea5p nh\u1ea5t trong \u0111\u1ea1i d\u1ecbch [9]. Vi\u1ec7c Th\u00e1i Lan t\u1eadp trung v\u00e0o du kh\u00e1ch du m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 du kh\u00e1ch d\u00e0i h\u1ea1n \u0111\u00e3 thu h\u00fat th\u00e0nh c\u00f4ng c\u00e1c chuy\u00ean gia l\u00e0m vi\u1ec7c t\u1eeb xa, nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u00f4 h\u00ecnh chi ti\u00eau mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 du l\u1ecbch truy\u1ec1n th\u1ed1ng v\u00e0 n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 n\u00f3i chung.<\/span>\u00a0<\/span><\/p>\n

L\u00e3nh \u0111\u1ea1o m\u00f4i tr\u01b0\u1eddng<\/span><\/b>\u00a0<\/span><\/h4>\n

C\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng l\u00e0 n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c du l\u1ecbch c\u1ee7a Th\u00e1i Lan, v\u1edbi V\u1ecbnh Maya l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. Sau khi \u0111\u01b0\u1ee3c ph\u1ee5c h\u1ed3i sinh th\u00e1i c\u1ea9n th\u1eadn, \u0111\u1ecba \u0111i\u1ec3m mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 m\u1edf c\u1eeda tr\u1edf l\u1ea1i v\u00e0o th\u00e1ng 10 n\u0103m 2023 v\u1edbi c\u00e1c bi\u1ec7n ph\u00e1p qu\u1ea3n l\u00fd m\u00f4i tr\u01b0\u1eddng nghi\u00eam ng\u1eb7t nh\u1eb1m b\u1ea3o v\u1ec7 h\u1ec7 sinh th\u00e1i r\u1ea1n san h\u00f4 mong manh [3]. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a Th\u00e1i Lan trong vi\u1ec7c \u01b0u ti\u00ean s\u1ee9c kh\u1ecfe m\u00f4i tr\u01b0\u1eddng l\u00e2u d\u00e0i h\u01a1n l\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu ng\u1eafn h\u1ea1n.<\/span>\u00a0<\/span><\/p>\n

C\u00e1c d\u1ef1 \u00e1n du l\u1ecbch b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ri\u00eang l\u1ebb m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang qu\u1ea3n l\u00fd \u0111i\u1ec3m \u0111\u1ebfn to\u00e0n di\u1ec7n. C\u00e1c s\u00e1ng ki\u1ebfn du l\u1ecbch b\u1ec1n v\u1eefng c\u1ee7a UNDP t\u1ea1i Phuket l\u00e0 minh ch\u1ee9ng cho th\u1ea5y b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi ph\u00e1t tri\u1ec3n du l\u1ecbch nh\u01b0 th\u1ebf n\u00e0o, t\u1ea1o ra m\u00f4 h\u00ecnh cho c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn kh\u00e1c noi theo [4].<\/span>\u00a0<\/span><\/p>\n

\u0110\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1eeb xa<\/span><\/b>\u00a0<\/span><\/h4>\n

Vi\u1ec7c Th\u00e1i Lan \u0111\u00f3n nh\u1eadn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u01a1 b\u1ea3n v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ch\u00ednh s\u00e1ch. C\u00e1c s\u00e1ng ki\u1ebfn t\u01b0\u01a1ng lai s\u1ed1 c\u1ee7a qu\u1ed1c gia bao g\u1ed3m t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 to\u00e0n di\u1ec7n, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb Th\u00e1i Lan l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn \u01b0a th\u00edch c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ed9c l\u1eadp v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m v\u00e0 du kh\u00e1ch am hi\u1ec3u c\u00f4ng ngh\u1ec7 [5].<\/span>\u00a0<\/span><\/p>\n

T\u00e1c \u0111\u1ed9ng \u0111\u00e3 th\u1ea5y r\u00f5 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m. Nh\u1eefng n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Th\u00e1i Lan \u0111\u00e3 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i h\u1ed7 tr\u1ee3 c\u1ea3 du l\u1ecbch truy\u1ec1n th\u1ed1ng v\u00e0 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c t\u1eeb xa \u0111ang ph\u00e1t tri\u1ec3n, khi\u1ebfn \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y ng\u00e0y c\u00e0ng h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi du m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 du kh\u00e1ch d\u00e0i h\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 \u0111\u00e1ng tin c\u1eady.<\/span>\u00a0<\/span><\/p>\n

Th\u00e1ch th\u1ee9c c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng<\/span><\/b>\u00a0<\/span><\/h4>\n

B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e0nh c\u00f4ng n\u00e0y, Th\u00e1i Lan v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c trong ng\u00e0nh du l\u1ecbch. Tri\u1ec3n v\u1ecdng c\u1ee7a ng\u00e0nh cho th\u1ea5y nhu c\u1ea7u ph\u00e1t tri\u1ec3n l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng \u0111ang di\u1ec5n ra khi ng\u00e0nh n\u00e0y m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng thay \u0111\u1ed5i c\u1ee7a du kh\u00e1ch [9]. Vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u1eabn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n cao c\u1ea5p, n\u01a1i k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c t\u0103ng cao.<\/span>\u00a0<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c h\u1ed3i c\u1ee7a Vi\u1ec7t Nam<\/span><\/b>\u00a0<\/span><\/h3>\n

\u0110\u1ed9ng l\u1ef1c du l\u1ecbch n\u1ed9i \u0111\u1ecba<\/span><\/b>\u00a0<\/span><\/h4>\n

Ng\u00e0nh du l\u1ecbch n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam \u0111\u00e3 cho th\u1ea5y s\u1ee9c b\u1eadt \u0111\u00e1ng kinh ng\u1ea1c, v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch k\u1ef7 l\u1ee5c v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu m\u1ea1nh m\u1ebd. Th\u00e0nh c\u00f4ng n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch du l\u1ecbch v\u0103n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng giao th\u00f4ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, gi\u00fap c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn trong khu v\u1ef1c d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n [6].<\/span>\u00a0<\/span><\/p>\n

C\u00e1c l\u1ec5 h\u1ed9i v\u0103n h\u00f3a v\u00f9ng mi\u1ec1n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1ecbch s\u1eed nh\u01b0 Hu\u1ebf v\u00e0 H\u1ed9i An \u0111\u00e3 thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi tham d\u1ef1 k\u1ef7 l\u1ee5c, t\u1ea1o ra l\u1ee3i \u00edch kinh t\u1ebf \u0111\u00e1ng k\u1ec3 cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u di s\u1ea3n v\u0103n h\u00f3a \u0111a d\u1ea1ng c\u1ee7a Vi\u1ec7t Nam.<\/span>\u00a0<\/span><\/p>\n

S\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/span><\/b>\u00a0<\/span><\/h4>\n

S\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a ng\u00e0nh du l\u1ecbch qu\u1ed1c t\u1ebf Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t xa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong khu v\u1ef1c, v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn g\u1ea7n b\u1eb1ng m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch v\u00e0 \u0111\u01b0a Vi\u1ec7t Nam tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng du l\u1ecbch ph\u1ee5c h\u1ed3i nhanh nh\u1ea5t ASEAN [7]. C\u00e1c c\u1ea3i c\u00e1ch th\u1ecb th\u1ef1c chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m vi\u1ec7c tri\u1ec3n khai th\u1ecb th\u1ef1c \u0111i\u1ec7n t\u1eed v\u00e0 mi\u1ec5n tr\u1eeb c\u00f3 m\u1ee5c ti\u00eau, \u0111\u00e3 x\u00f3a b\u1ecf r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng ngu\u1ed3n ch\u00ednh.<\/span>\u00a0<\/span><\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd \u0111i\u1ec3m \u0111\u1ebfn t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u00e3 n\u00e2ng cao s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a Vi\u1ec7t Nam \u0111\u1ed1i v\u1edbi du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 tr\u00ean to\u00e0n ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/span>\u00a0<\/span><\/p>\n

T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7<\/span><\/b>\u00a0<\/span><\/h4>\n

\u0110\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Vi\u1ec7t Nam, v\u1edbi Th\u1ebb Du l\u1ecbch Th\u00f4ng minh (Smart Travel Card) ra m\u1eaft v\u00e0o th\u00e1ng 5 n\u0103m 2023, \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n t\u00edch h\u1ee3p thanh to\u00e1n, v\u00e9 \u0111i\u1ec7n t\u1eed, b\u1ea3n \u0111\u1ed3 v\u00e0 d\u1ecbch v\u1ee5 y t\u1ebf [8]. Gi\u1ea3i ph\u00e1p duy nh\u1ea5t n\u00e0y \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u c\u1ee7a du kh\u00e1ch, \u0111\u1ed3ng th\u1eddi thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 h\u01a1n n\u1eefa.<\/span>\u00a0<\/span><\/p>\n

Vi\u1ec7c tri\u1ec3n khai th\u1ebb \u0111\u00e3 cho th\u1ea5y t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch du l\u1ecbch, ch\u1ee9ng minh c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch v\u00e0 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh du l\u1ecbch.<\/span>\u00a0<\/span><\/p>\n

M\u1ed1i quan t\u00e2m v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng<\/span><\/b>\u00a0<\/span><\/h4>\n

S\u1ef1 ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng c\u1ee7a Vi\u1ec7t Nam \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi s\u1ef1 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd. Trong khi l\u01b0\u1ee3ng du l\u1ecbch ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng \u0111ang n\u1ed5i l\u00ean nh\u1eb1m c\u00e2n b\u1eb1ng l\u1ee3i \u00edch kinh t\u1ebf v\u1edbi b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/span>\u00a0<\/span><\/p>\n

C\u00e1c d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ban \u0111\u1ea7u th\u1ec3 hi\u1ec7n n\u1ed7 l\u1ef1c t\u00edch h\u1ee3p c\u00e1c c\u00e2n nh\u1eafc v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0o ph\u00e1t tri\u1ec3n du l\u1ecbch, m\u1eb7c d\u00f9 nh\u1eefng s\u00e1ng ki\u1ebfn n\u00e0y c\u1ea7n ph\u1ea3i m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng du l\u1ecbch.<\/span>\u00a0<\/span><\/p>\n

B\u1ea3ng \u2013 So s\u00e1nh chi\u1ebfn l\u01b0\u1ee3c<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n
Khu v\u1ef1c chi\u1ebfn l\u01b0\u1ee3c<\/span><\/b>\u00a0<\/span><\/td>\nTh\u00e1i Lan ti\u1ebfp c\u1eadn<\/span><\/b>\u00a0<\/span><\/td>\nC\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Vi\u1ec7t Nam<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
Du l\u1ecbch n\u1ed9i \u0111\u1ecba<\/span><\/b>\u00a0<\/span><\/td>\nG\u00f3i ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cao c\u1ea5p t\u1eadp trung v\u00e0o s\u1ef1 ho\u00e0n h\u1ea3o<\/span>\u00a0<\/span><\/td>\nPh\u1ee5c h\u1ed3i kh\u1ed1i l\u01b0\u1ee3ng du l\u1ecbch b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch du l\u1ecbch v\u0103n h\u00f3a<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Ch\u00ednh s\u00e1ch c\u1ee7a Ch\u00ednh ph\u1ee7<\/span><\/b>\u00a0<\/span><\/td>\nT\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c 2025; ch\u01b0\u01a1ng tr\u00ecnh th\u1ecb th\u1ef1c to\u00e0n di\u1ec7n<\/span>\u00a0<\/span><\/td>\nH\u1ec7 th\u1ed1ng th\u1ecb th\u1ef1c \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c mi\u1ec5n tr\u1eeb c\u00f3 m\u1ee5c ti\u00eau<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
T\u00ednh b\u1ec1n v\u1eefng<\/span><\/b>\u00a0<\/span><\/td>\nD\u1ef1 \u00e1n kh\u00f4i ph\u1ee5c v\u1ecbnh Maya; C\u00e1c d\u1ef1 \u00e1n tr\u1ecdng \u0111i\u1ec3m c\u1ee7a UNDP<\/span>\u00a0<\/span><\/td>\nCh\u00ednh s\u00e1ch du l\u1ecbch xanh m\u1edbi n\u1ed5i<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
\u0110\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1<\/span><\/b>\u00a0<\/span><\/td>\nS\u00e1ng ki\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1; c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7<\/span>\u00a0<\/span><\/td>\nTh\u1ebb du l\u1ecbch th\u00f4ng minh; d\u1ecbch v\u1ee5 \u0111i\u1ec7n t\u1eed t\u00edch h\u1ee3p<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng<\/span><\/b>\u00a0<\/span><\/td>\nT\u1eadp trung ph\u00e1t tri\u1ec3n ng\u00e0nh; ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/span>\u00a0<\/span><\/td>\nCh\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o qu\u1ea3n l\u00fd t\u0103ng tr\u01b0\u1edfng nhanh<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai<\/span><\/b>\u00a0<\/span><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Th\u00e1i Lan nh\u1ea5n m\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng, nh\u1eafm \u0111\u1ebfn kh\u00e1ch du l\u1ecbch c\u00f3 m\u1ee9c chi ti\u00eau cao, \u0111\u1ed3ng th\u1eddi l\u1ed3ng gh\u00e9p t\u00ednh b\u1ec1n v\u1eefng v\u00e0o m\u00f4 h\u00ecnh du l\u1ecbch. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y h\u1ed7 tr\u1ee3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh d\u00e0i h\u1ea1n c\u1ee7a \u0111i\u1ec3m \u0111\u1ebfn nh\u01b0ng c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n.<\/span>\u00a0<\/span><\/p>\n

Vi\u1ec7t Nam t\u1eadn d\u1ee5ng t\u0103ng tr\u01b0\u1edfng quy m\u00f4 v\u00e0 \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng kinh t\u1ebf, nh\u01b0ng c\u0169ng ph\u1ea3i gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. S\u1ef1 ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c, mi\u1ec5n l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u00fang m\u1ee9c.<\/span>\u00a0<\/span><\/p>\n

C\u1ea3 hai qu\u1ed1c gia \u0111\u1ec1u \u0111ang th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u1ebft n\u1ed1i ph\u1ee5c h\u1ed3i du l\u1ecbch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau s\u1ed1 h\u00f3a kinh t\u1ebf r\u1ed9ng l\u1edbn h\u01a1n, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn h\u00e0ng \u0111\u1ea7u ASEAN \u0111\u1ebfn n\u0103m 2025 v\u00e0 sau \u0111\u00f3. C\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng ph\u1ea3n c\u1ee7a h\u1ecd mang \u0111\u1ebfn nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 cho c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn kh\u00e1c \u0111ang t\u00ecm c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa nhu c\u1ea7u ph\u1ee5c h\u1ed3i t\u1ee9c th\u1eddi v\u1edbi t\u00ednh b\u1ec1n v\u1eefng v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh l\u00e2u d\u00e0i.<\/span>\u00a0<\/span><\/p>\n

Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/span><\/b>\u00a0<\/span><\/h3>\n

\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y s\u1ef1 t\u1eadp trung v\u00e0o du l\u1ecbch h\u1ea1ng sang c\u1ee7a Th\u00e1i Lan?<\/span><\/b>
\n Th\u00e1i Lan nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn du kh\u00e1ch trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf gi\u00e0u c\u00f3 th\u00f4ng qua c\u00e1c g\u00f3i ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 v\u0103n h\u00f3a \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang, nh\u1ea5n m\u1ea1nh v\u00e0o t\u00ednh x\u00e1c th\u1ef1c v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n [1][10].<\/span>\u00a0<\/span><\/p>\n

Ch\u00ednh s\u00e1ch th\u1ecb th\u1ef1c h\u1ed7 tr\u1ee3 ph\u1ee5c h\u1ed3i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/b>
\n Th\u00e1i Lan th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1ecb th\u1ef1c to\u00e0n di\u1ec7n v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat nhi\u1ec1u ph\u00e2n kh\u00fac du kh\u00e1ch kh\u00e1c nhau, trong khi Vi\u1ec7t Nam s\u1eed d\u1ee5ng th\u1ecb th\u1ef1c \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c mi\u1ec5n tr\u1eeb \u0111\u1ec3 gi\u1ea3m r\u00e0o c\u1ea3n nh\u1eadp c\u1ea3nh [2][7].<\/span>\u00a0<\/span><\/p>\n

C\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/span><\/b>
\n C\u00e1c s\u00e1ng ki\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Th\u00e1i Lan t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 to\u00e0n di\u1ec7n, trong khi Th\u1ebb du l\u1ecbch th\u00f4ng minh c\u1ee7a Vi\u1ec7t Nam t\u00edch h\u1ee3p nhi\u1ec1u d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch [5][8].<\/span>\u00a0<\/span><\/p>\n

Nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng hi\u1ec7n nay l\u00e0 g\u00ec?<\/span><\/b>
\n C\u1ea3 hai qu\u1ed1c gia \u0111\u1ec1u c\u00e2n b\u1eb1ng gi\u1eefa t\u0103ng tr\u01b0\u1edfng du l\u1ecbch nhanh ch\u00f3ng v\u1edbi b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng\u2014Th\u00e1i Lan th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n ph\u1ee5c h\u1ed3i nh\u01b0 V\u1ecbnh Maya, trong khi Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n c\u00e1c ch\u00ednh s\u00e1ch du l\u1ecbch xanh m\u1edbi n\u1ed5i [3][6].<\/span>\u00a0<\/span><\/p>\n

\n

[1] <\/span>T\u1ed5ng c\u1ee5c Du l\u1ecbch Th\u00e1i Lan (TAT) \u2013 K\u1ebf ho\u1ea1ch Ti\u1ebfp th\u1ecb 2025 c\u1ee7a TAT nh\u1eb1m Kh\u01a1i d\u1eady 'N\u0103m Du l\u1ecbch Th\u00e1i Lan Tuy\u1ec7t v\u1eddi'<\/span><\/b>
\nhttps:\/\/www.tatnews.org\/2024\/07\/tats-marketing-plan-2025-to-ignite-amazing-thailand-grand-tourism-year\/<\/span><\/a>\u00a0<\/span><\/p>\n

[2] <\/span>Thailand Elite Visas \u2013 Du l\u1ecbch Th\u00e1i Lan: T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn n\u0103m 2025<\/span><\/b>
\nhttps:\/\/www.thailandelitevisas.com\/news-events-post\/tourism-in-thailand-strategic-vision-for-2025\/<\/span><\/a>\u00a0<\/span><\/p>\n

[3] <\/span>C\u1ee5c Quan h\u1ec7 C\u00f4ng ch\u00fang Th\u00e1i Lan (PRD) \u2013 M\u1edf c\u1eeda l\u1ea1i V\u1ecbnh Maya v\u00e0 Du l\u1ecbch B\u1ec1n v\u1eefng<\/span><\/b>
\nhttps:\/\/thailand.prd.go.th\/en\/news\/detail\/TCATG231001101436062<\/span><\/a>\u00a0<\/span><\/p>\n

[4] <\/span>Ch\u01b0\u01a1ng tr\u00ecnh Ph\u00e1t tri\u1ec3n Li\u00ean h\u1ee3p qu\u1ed1c (UNDP) \u2013 D\u1ef1 \u00e1n tr\u1ecdng \u0111i\u1ec3m v\u1ec1 Du l\u1ecbch B\u1ec1n v\u1eefng t\u1ea1i Phuket<\/span><\/b>
\nhttps:\/\/www.undp.org\/content\/undp\/en\/home\/ourwork\/environmentandenergy\/projects\/phuket-sustainable-tourism.html<\/span><\/a>\u00a0<\/span><\/p>\n

[5] <\/span>Qu\u1ed1c gia Th\u00e1i Lan \u2013 Th\u00e1i Lan m\u1edf ra s\u00e1ng ki\u1ebfn v\u1ec1 t\u01b0\u01a1ng lai k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u1ecb th\u1ef1c du m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1<\/span><\/b>
\nhttps:\/\/www.nationthailand.com\/tech\/40002564<\/span><\/a>\u00a0<\/span><\/p>\n

[6] <\/span>Nh\u00e2n D\u00e2n Online \u2013 Vi\u1ec7t Nam d\u1eabn \u0111\u1ea7u khu v\u1ef1c v\u1ec1 ph\u1ee5c h\u1ed3i du l\u1ecbch<\/span><\/b>
\nhttps:\/\/en.nhandan.vn\/vietnam-tops-regional-tourism-recovery-post145247.html<\/span><\/a>\u00a0<\/span><\/p>\n

[7] <\/span>H\u1ed9i \u0111\u1ed3ng L\u1eef h\u00e0nh v\u00e0 Du l\u1ecbch Th\u1ebf gi\u1edbi (WTTC) \u2013 Du l\u1ecbch Vi\u1ec7t Nam \u0111\u1ea1t k\u1ef7 l\u1ee5c n\u0103m 2024<\/span><\/b>
\nhttps:\/\/wttc.org\/News-Article\/vietnam-travel-tourism-set-for-record-2024<\/span><\/a>\u00a0<\/span><\/p>\n

[8] <\/span>VietnamPlus \u2013 Ra m\u1eaft th\u1ebb du l\u1ecbch th\u00f4ng minh th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/span><\/b>
\nhttps:\/\/en.vietnamplus.vn\/smart-travel-card-launched-to-promote-digital-transformation\/260796.vnp<\/span><\/a>\u00a0<\/span><\/p>\n

[9] <\/span>Ng\u00e2n h\u00e0ng Ayudhya (Krungsri) \u2013 Tri\u1ec3n v\u1ecdng ng\u00e0nh c\u00f4ng nghi\u1ec7p Th\u00e1i Lan 2025-2027<\/span><\/b>
\nhttps:\/\/www.krungsri.com\/en\/research\/industry\/summary-outlook\/Thailand-industry-outlook-summary-2025-2027<\/span><\/a>\u00a0<\/span><\/p>\n

[10] <\/span>Th\u00e1i Lan 2025: S\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 \u0111\u1ed5i m\u1edbi trong du l\u1ecbch ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (TrustedDMC)<\/span><\/b>
\nhttps:\/\/www.trusteddmc.com\/news\/1519-thailand-2025-excellence-and-innovation-in-wellness-tourism.aspx<\/span><\/a>\u00a0<\/span><\/p>\n

[11]<\/span> Tin t\u1ee9c Vi\u1ec7t Nam \u2013 Vi\u1ec7t Nam x\u1ebfp h\u1ea1ng 96 trong danh s\u00e1ch du l\u1ecbch b\u1ec1n v\u1eefng to\u00e0n c\u1ea7u<\/span><\/b>\u00a0<\/span><\/p>\n

https:\/\/vietnamnews.vn\/life-style\/912374\/viet-nam-ranks-96th-on-global-sustainable-tourism-list.html<\/span><\/a>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/span><\/i>\u00a0<\/span><\/p>\n\n\n\n
B&Company, Inc.<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/span>\u00a0<\/span><\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/span>\u00a0<\/span><\/p>\n

info@b-company.jp<\/span><\/i><\/a>\u202f<\/span><\/i>+ (84) 28 3910 3913<\/span><\/i><\/b>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Giai \u0111o\u1ea1n 2023-2025 \u0111\u00e1nh d\u1ea5u giai \u0111o\u1ea1n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh du l\u1ecbch \u0110\u00f4ng Nam \u00c1, v\u1edbi vi\u1ec7c Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam \u0111ang ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch.<\/p>","protected":false},"author":12,"featured_media":22445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1927,1172],"yoast_head":"\nHospitality & Tourism Recovery: Comparing Thailand's and Vietnam's Strategies (2023\u20132025)\u00a0 - B-Company<\/title>\n<meta name=\"description\" content=\"The period 2023-2025 has marked a critical phase for Southeast Asian tourism, with Thailand and Vietnam emerging in post-pandemic recovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/hospitality-tourism-recovery-comparing-thailands-and-vietnams-strategies-2023-2025\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitality & Tourism Recovery: Comparing Thailand's and Vietnam's Strategies (2023\u20132025)\u00a0 - 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