{"id":22380,"date":"2025-08-19T17:54:52","date_gmt":"2025-08-19T10:54:52","guid":{"rendered":"https:\/\/b-company.jp\/?p=22380"},"modified":"2025-08-19T17:54:52","modified_gmt":"2025-08-19T10:54:52","slug":"powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/","title":{"rendered":"\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 tr\u1ebb, \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c s\u1ed1 c\u1ee7a Vi\u1ec7t Nam \u0111ang t\u0103ng t\u1ed1c"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

M\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong ti\u00eau th\u1ee5 \u00e2m nh\u1ea1c<\/strong><\/h3>\n

Khi th\u00f3i quen nghe nh\u1ea1c thay \u0111\u1ed5i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, nh\u1ea1c s\u1ed1 \u0111\u00e3 len l\u1ecfi v\u00e0o cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng nh\u1eadt - v\u00e0 Vi\u1ec7t Nam c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a internet, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong gi\u1edbi tr\u1ebb, \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 ph\u1ed5 bi\u1ebfn: kho\u1ea3ng 70% d\u00e2n s\u1ed1 d\u01b0\u1edbi 35 tu\u1ed5i, v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ph\u1ed5 bi\u1ebfn khi\u1ebfn vi\u1ec7c nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c ti\u00eau th\u1ee5 m\u1eb7c \u0111\u1ecbnh.<\/p>\n

Tuy nhi\u00ean, b\u1ed1i c\u1ea3nh \u00e2m nh\u1ea1c s\u1ed1 c\u1ee7a Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng to\u00e0n c\u1ea7u. S\u1ef1 t\u00edch h\u1ee3p cao v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, nhu c\u1ea7u m\u1ea1nh m\u1ebd v\u1ec1 n\u1ed9i dung ti\u1ebfng Vi\u1ec7t, v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe tr\u1ea3i d\u00e0i t\u1eeb V-Pop, K-Pop \u0111\u1ebfn M\u1ef9-Anh, t\u1ea5t c\u1ea3 \u0111\u1ec1u mang l\u1ea1i cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t b\u1ea3n s\u1eafc ri\u00eang bi\u1ec7t. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1eafc th\u00e1i v\u0103n h\u00f3a v\u00e0 h\u00e0nh vi n\u00e0y. Vi\u1ec7c th\u00fac \u0111\u1ea9y n\u1ed9i dung th\u00f4i ch\u01b0a \u0111\u1ee7; vi\u1ec7c thi\u1ebft k\u1ebf nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ed9ng h\u01b0\u1edfng - x\u00e3 h\u1ed9i, b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng - \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1ef1c s\u1ef1.<\/p>\n

T\u0103ng tr\u01b0\u1edfng g\u1ea5p 2,5 l\u1ea7n, v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t nh\u1ea1c tr\u1ef1c tuy\u1ebfn \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m<\/strong><\/h3>\n

Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u1ea1c s\u1ed1 \u0111\u1eb7c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd. T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng nh\u1ea1c s\u1ed1, bao g\u1ed3m ph\u00e1t tr\u1ef1c tuy\u1ebfn, t\u1ea3i xu\u1ed1ng v\u00e0 qu\u1ea3ng c\u00e1o, \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u00e0 ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i. Th\u1ecb tr\u01b0\u1eddng \u00e2m thanh k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Vi\u1ec7t Nam, bao g\u1ed3m \u00e2m nh\u1ea1c v\u00e0 podcast, \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng g\u1ea5p 2,5 l\u1ea7n t\u1eeb n\u0103m 2019 \u0111\u1ebfn n\u0103m 2024 v\u00e0 \u0111\u1ea1t 62 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024.[1]<\/a>H\u01a1n n\u1eefa, th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 \u0111\u1ea1t 72 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2027[2]<\/a>.<\/p>\n

Trong s\u1ed1 \u0111\u00f3, c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t nh\u1ea1c tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt. \u0110\u1ebfn n\u0103m 2024, d\u1ecbch v\u1ee5 n\u00e0y chi\u1ebfm h\u01a1n 60% tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 40 tri\u1ec7u \u0111\u00f4 la M\u1ef9, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u.[3]<\/a>Khi xu h\u01b0\u1edbng ti\u00eau th\u1ee5 \u00e2m nh\u1ea1c \u0111ang chuy\u1ec3n sang ph\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111ang di\u1ec5n ra r\u00f5 n\u00e9t t\u1ea1i Vi\u1ec7t Nam. V\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1eed d\u1ee5ng t\u1eadp trung v\u00e0o thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng tinh t\u1ebf, l\u0129nh v\u1ef1c n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd c\u00f2n ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa.<\/p>\n

Digital audio market size in Vietnam (million USD)<\/strong><\/p>\n

\"Digital<\/p>\n

Ngu\u1ed3n: RMIT Vi\u1ec7t Nam<\/p>\n

\u0110a d\u1ea1ng h\u00f3a c\u00e1c n\u1ec1n t\u1ea3ng \u00e2m nh\u1ea1c, c\u00e1c l\u1ef1a ch\u1ecdn \u0111ang tr\u1edf n\u00ean ph\u00e2n c\u1ef1c th\u00e0nh ba l\u1ef1a ch\u1ecdn ch\u00ednh<\/strong><\/h3>\n

T\u1ea1i Vi\u1ec7t Nam, n\u01a1i nh\u1ea1c s\u1ed1 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u1edfng th\u1ee9c \u00e2m nh\u1ea1c c\u0169ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng. C\u00f9ng v\u1edbi nhu c\u1ea7u nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng, nhi\u1ec1u d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo s\u1edf th\u00edch v\u00e0 phong c\u00e1ch s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng \u0111ang n\u1ed5i l\u00ean.<\/p>\n

Music streaming usage rate (2024: %)<\/strong><\/p>\n

\"Music<\/p>\n

Ngu\u1ed3n: RMIT Vi\u1ec7t Nam<\/p>\n

Trong s\u1ed1 \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i video nh\u01b0 YouTube, TikTok v\u00e0 Facebook \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. Ch\u00fang k\u1ebft h\u1ee3p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 b\u00ecnh lu\u1eadn, chia s\u1ebb v\u00e0 ph\u00e1t tr\u1ef1c ti\u1ebfp v\u1edbi ph\u00e1t nh\u1ea1c, cho ph\u00e9p k\u1ebft n\u1ed1i hai chi\u1ec1u gi\u1eefa ngh\u1ec7 s\u0129 v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9. Tr\u1ea3i nghi\u1ec7m \u00e2m nh\u1ea1c t\u01b0\u01a1ng t\u00e1c, n\u01a1i ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o n\u1ed9i dung thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nghe nh\u1ea1c, \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng nh\u1eadt.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba nh\u01b0 Zing MP3 v\u00e0 NhacCuaTui l\u1ea1i c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u01b0a chu\u1ed9ng n\u1ed9i dung b\u1eb1ng ti\u1ebfng m\u1eb9 \u0111\u1ebb, nh\u1edd kho nh\u1ea1c ti\u1ebfng Vi\u1ec7t phong ph\u00fa v\u00e0 giao di\u1ec7n th\u00e2n thi\u1ec7n. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng, nh\u01b0 SoundCloud, \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho c\u00e1c ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u00e2m nh\u1ea1c \u0111a d\u1ea1ng.<\/p>\n

Ngo\u00e0i ra, c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn qu\u1ed1c t\u1ebf nh\u01b0 Spotify v\u00e0 Apple Music ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. Ch\u00fang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng \u00e2m thanh cao, tr\u1ea3i nghi\u1ec7m kh\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0 danh s\u00e1ch ph\u00e1t tinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u00f3m ng\u01b0\u1eddi th\u00e0nh th\u1ecb v\u00e0 thu nh\u1eadp cao, v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi b\u1ed1i c\u1ea3nh \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u.<\/p>\n

Theo c\u00e1ch n\u00e0y, th\u1ecb tr\u01b0\u1eddng n\u1ec1n t\u1ea3ng \u00e2m nh\u1ea1c Vi\u1ec7t Nam l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng, ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng. Ch\u00eca kh\u00f3a c\u1ea1nh tranh c\u1ee7a m\u1ed7i c\u00f4ng ty s\u1ebd n\u1eb1m \u1edf kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

T\u1eeb l\u1eafng nghe \u0111\u1ebfn s\u00e1ng t\u1ea1o: C\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi \u00e2m nh\u1ea1c \u0111ang thay \u0111\u1ed5i<\/strong><\/h3>\n

\u00c2m nh\u1ea1c kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 gi\u1ea3i tr\u00ed \u0111\u01a1n thu\u1ea7n \u1edf Vi\u1ec7t Nam. N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, len l\u1ecfi v\u00e0o t\u1eebng th\u00f3i quen th\u01b0\u1eddng nh\u1eadt nh\u01b0 l\u00fac \u0111i l\u00e0m bu\u1ed5i s\u00e1ng hay th\u01b0 gi\u00e3n bu\u1ed5i t\u1ed1i. Theo m\u1ed9t kh\u1ea3o s\u00e1t, ng\u01b0\u1eddi nghe nh\u1ea1c Vi\u1ec7t Nam d\u00e0nh trung b\u00ecnh 1-2 gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 nghe nh\u1ea1c, v\u00e0 phong c\u00e1ch ti\u00eau th\u1ee5 \u00e2m nh\u1ea1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng to\u00e0n c\u1ea7u \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh.[4]<\/a><\/p>\n

The time when Vietnamese people listen to music (%)[5]<\/a><\/strong><\/p>\n

\"The<\/p>\n

Ngu\u1ed3n: RMIT Vi\u1ec7t Nam<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n. C\u00e1c t\u00ednh n\u0103ng \u0111\u1ec1 xu\u1ea5t g\u1ee3i \u00fd nh\u1eefng b\u00e0i h\u00e1t hay nh\u1ea5t theo t\u00e2m tr\u1ea1ng, ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c th\u1eddi gian trong ng\u00e0y, c\u0169ng nh\u01b0 danh s\u00e1ch ph\u00e1t \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ri\u00eang, l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua thu\u1eadt to\u00e1n AI.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi \u00e2m nh\u1ea1c, t\u1eeb "l\u1eafng nghe" sang "tham gia". Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok v\u00e0 Instagram, ng\u01b0\u1eddi d\u00f9ng \u0111ang h\u00e1t, nh\u1ea3y v\u00e0 ph\u1ed1i l\u1ea1i c\u00e1c b\u00e0i h\u00e1t, t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 \u00e2m nh\u1ea1c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung. Lo\u1ea1i n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (UGC) n\u00e0y t\u1ea1o ra nh\u1eefng b\u1ea3n hit m\u1edbi v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u01a1 ch\u1ebf kh\u00e1m ph\u00e1 v\u00e0 ph\u1ed5 bi\u1ebfn \u00e2m nh\u1ea1c.<\/p>\n

Nh\u1eefng thay \u0111\u1ed5i c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 t\u1eeb ph\u00eda ngh\u1ec7 s\u0129. H\u1ecd t\u1eadp trung ph\u00e1t h\u00e0nh \u0111\u0129a \u0111\u01a1n thay v\u00ec album v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 k\u1ebft n\u1ed1i v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng. \u0110\u1ed9ng th\u00e1i n\u00e0y mang l\u1ea1i s\u1ef1 linh ho\u1ea1t, cho ph\u00e9p ph\u1ea3n h\u1ed3i t\u1ee9c th\u1eddi \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n

M\u1eb7c d\u00f9 xu h\u01b0\u1edbng n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a xu h\u01b0\u1edbng to\u00e0n c\u1ea7u, nh\u01b0ng th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1eabn c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang: Gi\u1edbi tr\u1ebb \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb quen thu\u1ed9c v\u1edbi V-pop, K-pop v\u00e0 hip-hop, trong khi ng\u01b0\u1eddi l\u1edbn tu\u1ed5i c\u00f3 xu h\u01b0\u1edbng nghe nh\u1ea1c d\u00e2n ca v\u00e0 nh\u1ea1c ballad Vi\u1ec7t Nam trong th\u1eddi gian d\u00e0i h\u01a1n.<\/p>\n

V\u1edbi s\u1ef1 giao thoa c\u1ee7a th\u1ecb hi\u1ebfu \u0111a d\u1ea1ng, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 c\u00e1c phong c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 tham gia m\u1edbi, th\u1ecb tr\u01b0\u1eddng nh\u1ea1c s\u1ed1 Vi\u1ec7t Nam \u0111ang chuy\u1ec3n m\u00ecnh th\u00e0nh m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c. M\u1ed9t \u201ch\u1ec7 sinh th\u00e1i \u00e2m nh\u1ea1c \u0111\u1ed3ng s\u00e1ng t\u1ea1o\u201d n\u01a1i ng\u01b0\u1eddi nghe, ngh\u1ec7 s\u0129 v\u00e0 n\u1ec1n t\u1ea3ng c\u1ed9ng h\u01b0\u1edfng \u0111ang d\u1ea7n h\u00ecnh th\u00e0nh.<\/p>\n

Vi ph\u1ea1m b\u1ea3n quy\u1ec1n, c\u1ea1nh tranh v\u00e0 \u0111a d\u1ea1ng c\u1ea3n tr\u1edf t\u0103ng tr\u01b0\u1edfng<\/strong><\/h3>\n

Trong khi ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c s\u1ed1 c\u1ee7a Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac c\u0169ng \u0111ang tr\u1edf n\u00ean r\u00f5 r\u00e0ng. R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t l\u00e0 n\u1ea1n vi ph\u1ea1m b\u1ea3n quy\u1ec1n. Theo kh\u1ea3o s\u00e1t n\u0103m 2023 c\u1ee7a IFPI, 66% ng\u01b0\u1eddi d\u00f9ng nghe nh\u1ea1c t\u1eeb c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng kh\u00f4ng c\u00f3 gi\u1ea5y ph\u00e9p. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c t\u1eadp qu\u00e1n t\u1eeb nh\u1eefng n\u0103m 2000, khi vi\u1ec7c truy c\u1eadp mi\u1ec5n ph\u00ed l\u00e0 chu\u1ea9n m\u1ef1c, s\u1ef1 thi\u1ebfu nh\u1eadn th\u1ee9c v\u1ec1 b\u1ea3n quy\u1ec1n v\u00e0 s\u1ef1 ph\u1ea3n \u0111\u1ed1i s\u00e2u s\u1eafc \u0111\u1ed1i v\u1edbi c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed. N\u1ea1n vi ph\u1ea1m b\u1ea3n quy\u1ec1n \u0111ang tr\u1edf n\u00ean tinh vi h\u01a1n, v\u1edbi vi\u1ec7c t\u1ea3i nh\u1ea1c tr\u00e1i ph\u00e9p l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng ch\u00ednh th\u1ee9c, khi\u1ebfn vi\u1ec7c lo\u1ea1i b\u1ecf ch\u00fang tr\u1edf n\u00ean kh\u00f3 kh\u0103n ngay c\u1ea3 khi c\u00e1c n\u1ec1n t\u1ea3ng h\u1ee3p ph\u00e1p m\u1edf r\u1ed9ng. Chu k\u1ef3 ti\u00eau c\u1ef1c n\u00e0y ti\u1ebfp t\u1ee5c, g\u00e2y \u00e1p l\u1ef1c l\u00ean thu nh\u1eadp c\u1ee7a ngh\u1ec7 s\u0129 v\u00e0 c\u1ea3n tr\u1edf d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0.<\/p>\n

H\u01a1n n\u1eefa, c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng gay g\u1eaft c\u0169ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. C\u00e1c d\u1ecbch v\u1ee5 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf \u0111\u1ec1u cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng v\u00e0 th\u01b0 vi\u1ec7n t\u01b0\u01a1ng t\u1ef1 nhau, khi\u1ebfn vi\u1ec7c ph\u00e2n bi\u1ec7t tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n, c\u00e1c g\u00f3i gi\u00e1 linh ho\u1ea1t, \u01b0u \u0111\u00e3i cho sinh vi\u00ean v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c l\u00e0 nh\u1eefng bi\u1ec7n ph\u00e1p thi\u1ebft y\u1ebfu \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

V\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n do s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi nghe. B\u00ean c\u1ea1nh V-POP, c\u00e1c th\u1ec3 lo\u1ea1i nh\u1ea1c qu\u1ed1c t\u1ebf nh\u01b0 K-POP v\u00e0 nh\u1ea1c M\u1ef9-Anh c\u0169ng r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m. C\u00e1c d\u1ecbch v\u1ee5 qu\u1ed1c t\u1ebf th\u01b0\u1eddng thi\u1ebfu n\u1ed9i dung v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng, t\u1ea1o ra nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00e1ng k\u1ec3 khi s\u1eed d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n. Trong khi \u0111\u00f3, c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 thanh to\u00e1n v\u00e0 t\u01b0\u01a1ng th\u00edch v\u0103n h\u00f3a, nh\u01b0ng l\u1ea1i ch\u1eadm tr\u1ec5 v\u1ec1 \u0111\u1ec1 xu\u1ea5t thu\u1eadt to\u00e1n, \u0111\u1ed9 tinh vi c\u1ee7a giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng danh m\u1ee5c to\u00e0n c\u1ea7u.<\/p>\n

Ch\u1ed1ng vi ph\u1ea1m b\u1ea3n quy\u1ec1n, ph\u00e2n bi\u1ec7t d\u1ecbch v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhi\u1ec1u s\u1edf th\u00edch kh\u00e1c nhau: c\u00e1ch Vi\u1ec7t Nam v\u01b0\u1ee3t qua ba r\u00e0o c\u1ea3n n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c s\u1ed1.<\/p>\n

Nh\u1eadn th\u1ee9c v\u1ec1 b\u1ea3n quy\u1ec1n v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng nh\u1ea1c s\u1ed1 Vi\u1ec7t Nam s\u1edf h\u1eefu nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. B\u00ean c\u1ea1nh d\u00e2n s\u1ed1 tr\u1ebb, v\u1edbi h\u01a1n 701 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng d\u01b0\u1edbi 35 tu\u1ed5i, s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng truy\u1ec1n th\u00f4ng t\u1ed1c \u0111\u1ed9 cao \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd, c\u00f9ng v\u1edbi m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn c\u00f4ng ngh\u1ec7 m\u1edbi cao. Nh\u1eefng \u0111i\u1ec1u ki\u1ec7n n\u00e0y t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c ti\u00eau th\u1ee5 \u00e2m nh\u1ea1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd c\u0169ng l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 cho sinh vi\u00ean v\u00e0 h\u1ec7 th\u1ed1ng thanh to\u00e1n linh ho\u1ea1t \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai, d\u1ea7n d\u1ea7n h\u1ea1 th\u1ea5p ng\u01b0\u1ee1ng cho c\u00e1c d\u1ecbch v\u1ee5 tr\u1ea3 ph\u00ed. \u0110\u1eb1ng sau \u0111i\u1ec1u n\u00e0y l\u00e0 nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 b\u1ea3n quy\u1ec1n. C\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c phi\u00ean b\u1ea3n l\u1eadu, v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u1ee3p ph\u00e1p \u0111ang d\u1ea7n lan r\u1ed9ng.<\/p>\n

M\u1ed9t tr\u1ecdng t\u00e2m kh\u00e1c l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c do ng\u01b0\u1eddi h\u00e2m m\u1ed9 d\u1eabn d\u1eaft. C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t, ch\u1ee7 y\u1ebfu l\u00e0 gi\u1edbi tr\u1ebb, k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi ngh\u1ec7 s\u0129 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn, tham gia c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp, n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn. Zing MP3 v\u00e0 Spotify, c\u00f9ng nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c, \u0111ang t\u1eadn d\u1ee5ng s\u1ef1 nhi\u1ec7t t\u00ecnh n\u00e0y \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u1eeba l\u00e0 \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d v\u1eeba l\u00e0 \u201cng\u01b0\u1eddi \u1ee7ng h\u1ed9\u201d. \u0110\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng, ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng v\u00e0 gi\u1eef ch\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh cho ngh\u1ec7 s\u0129.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a n\u1ec1n kinh t\u1ebf \u00e2m nh\u1ea1c Vi\u1ec7t Nam, n\u01a1i v\u0103n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 h\u00f2a quy\u1ec7n<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c. Vi\u1ec7c x\u00f3a b\u1ecf n\u1ea1n vi ph\u1ea1m b\u1ea3n quy\u1ec1n c\u00f2n kh\u00f3 kh\u0103n, v\u00e0 c\u1ea1nh tranh gay g\u1eaft v\u1ec1 ph\u00e2n bi\u1ec7t n\u1ed9i dung v\u00e0 gi\u00e1 c\u1ea3. Tuy nhi\u00ean, c\u00f9ng l\u00fac \u0111\u00f3, v\u1edbi s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 c\u01a1 h\u1ed9i th\u00edch \u1ee9ng v\u1edbi b\u1ea3n \u0111\u1ecba h\u00f3a v\u0103n h\u00f3a ng\u00e0y c\u00e0ng t\u0103ng, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo.<\/p>\n

\u0110i\u1ec1u c\u1ea7n thi\u1ebft kh\u00f4ng ph\u1ea3i l\u00e0 theo \u0111u\u1ed5i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ng\u1eafn h\u1ea1n, m\u00e0 l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c \u0111\u1ed3ng s\u00e1ng t\u1ea1o b\u1edfi ngh\u1ec7 s\u0129, ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 n\u1ec1n t\u1ea3ng. B\u00ean c\u1ea1nh s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00e1c c\u00f4ng ty t\u01b0 nh\u00e2n, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ch\u00fang, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3o v\u1ec7 b\u1ea3n quy\u1ec1n v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng thanh to\u00e1n, c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n

Trong t\u01b0\u01a1ng lai, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c s\u1ed1 c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u01b0\u1edbc ngo\u1eb7t l\u1edbn h\u01b0\u1edbng t\u1edbi s\u1ef1 tr\u01b0\u1edfng th\u00e0nh nh\u01b0 m\u1ed9t \u201cn\u1ec1n kinh t\u1ebf \u00e2m nh\u1ea1c\u201d n\u01a1i v\u0103n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 giao thoa.<\/p>\n

\n

[1]<\/a> Ngu\u1ed3n\uff1aRMIT Vi\u1ec7t Nam\u300cB\u1ed1i c\u1ea3nh \u00e2m nh\u1ea1c s\u1ed1 Vi\u1ec7t Nam 2024-2025<\/a>\u300d<\/p>\n

[2]<\/a> Ngu\u1ed3n\uff1aRMIT Vi\u1ec7t Nam\u300cB\u1ed1i c\u1ea3nh \u00e2m nh\u1ea1c s\u1ed1 Vi\u1ec7t Nam 2024-2025<\/a>\u300d<\/p>\n

[3]<\/a> Ngu\u1ed3n\uff1aRMIT Vi\u1ec7t Nam\u300cB\u1ed1i c\u1ea3nh \u00e2m nh\u1ea1c s\u1ed1 Vi\u1ec7t Nam 2024-2025<\/a>\u300d<\/p>\n

[4]<\/a> Ngu\u1ed3n\uff1aRMIT Vi\u1ec7t Nam\u300cTune In: Ng\u01b0\u1eddi nghe Vi\u1ec7t Nam d\u1eabn \u0111\u1ea7u s\u1ef1 chuy\u1ec3n d\u1ecbch \u00e2m nh\u1ea1c s\u1ed1<\/a>\u300d<\/p>\n

[5]<\/a> Ngu\u1ed3n: "Xu h\u01b0\u1edbng Th\u1ecb tr\u01b0\u1eddng Nh\u1ea1c s\u1ed1 Vi\u1ec7t Nam 2024-2025" (\u0110\u1ea1i h\u1ecdc RMIT) C\u00e1c bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb v\u1ec1 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng v\u00e0 "th\u1eddi \u0111i\u1ec3m \u01b0a th\u00edch" cho vi\u1ec7c ti\u00eau th\u1ee5 \u00e2m nh\u1ea1c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong b\u00e1o c\u00e1o c\u1ee7a B\u1ed9 Kinh t\u1ebf, Th\u01b0\u01a1ng m\u1ea1i v\u00e0 C\u00f4ng nghi\u1ec7p (METI) Vi\u1ec7t Nam kh\u00f4ng ti\u1ebft l\u1ed9 s\u1ed1 l\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t, thu\u1ed9c t\u00ednh ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u. B\u00e1o c\u00e1o cho bi\u1ebft ph\u00e2n t\u00edch n\u00e0y d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 8 v\u00e0 th\u00e1ng 11 n\u0103m 2023, nh\u01b0ng s\u1ef1 t\u01b0\u01a1ng \u1ee9ng gi\u1eefa k\u1ebft qu\u1ea3 v\u00e0 c\u00e1c t\u1eadp d\u1eef li\u1ec7u ri\u00eang l\u1ebb \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong c\u00e1c bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb v\u1eabn ch\u01b0a r\u00f5 r\u00e0ng. Do \u0111\u00f3, c\u1ea7n c\u00f3 th\u00eam th\u00f4ng tin \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady th\u1ed1ng k\u00ea v\u00e0 t\u00ednh \u0111\u1ea1i di\u1ec7n c\u1ee7a c\u00e1c bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Khi th\u00f3i quen nghe nh\u1ea1c thay \u0111\u1ed5i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u00e2m nh\u1ea1c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y\u2014v\u00e0 Vi\u1ec7t Nam c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. <\/p>","protected":false},"author":12,"featured_media":22384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[1146],"yoast_head":"\nPowered by a young, mobile-first audience, Vietnam\u2019s digital music market is accelerating - B-Company<\/title>\n<meta name=\"description\" content=\"As listening habits shift worldwide, digital music has become embedded in everyday life\u2014and Vietnam is no exception.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powered by a young, mobile-first audience, Vietnam\u2019s digital music market is accelerating - B-Company\" \/>\n<meta property=\"og:description\" content=\"As listening habits shift worldwide, digital music has become embedded in everyday life\u2014and Vietnam is no exception.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T10:54:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/Digital-Music-in-Vietnam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/Digital-Music-in-Vietnam.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/#webpage\",\"url\":\"https:\/\/b-company.jp\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/\",\"name\":\"Powered by a young, mobile-first audience, Vietnam\\u2019s digital music market is accelerating - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/#primaryimage\"},\"datePublished\":\"2025-08-19T10:54:52+00:00\",\"dateModified\":\"2025-08-19T10:54:52+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"As listening habits shift worldwide, digital music has become embedded in everyday life\\u2014and Vietnam is no exception.\",\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/powered-by-a-young-mobile-first-audience-vietnams-digital-music-market-is-accelerating\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22380"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=22380"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22380\/revisions"}],"predecessor-version":[{"id":22385,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22380\/revisions\/22385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/22384"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=22380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=22380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=22380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}