{"id":22197,"date":"2025-08-01T18:02:45","date_gmt":"2025-08-01T11:02:45","guid":{"rendered":"https:\/\/b-company.jp\/?p=22197"},"modified":"2025-09-08T16:08:51","modified_gmt":"2025-09-08T09:08:51","slug":"technology-adoption-in-vietnams-fb-smes-current-gaps-challenges-and-strategic-solutions","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/technology-adoption-in-vietnams-fb-smes-current-gaps-challenges-and-strategic-solutions\/","title":{"rendered":"\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf trong l\u0129nh v\u1ef1c F&amp;B t\u1ea1i Vi\u1ec7t Nam: Nh\u1eefng kho\u1ea3ng c\u00e1ch hi\u1ec7n t\u1ea1i, th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n<p><em>Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&amp;Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong qu\u1ea3n l\u00fd nh\u00e0 h\u00e0ng F&amp;B cao, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u1edf m\u1ee9c c\u01a1 b\u1ea3n do nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 chi ph\u00ed ban \u0111\u1ea7u cao, chuy\u00ean m\u00f4n c\u00f4ng ngh\u1ec7 h\u1ea1n ch\u1ebf v\u00e0 s\u1ef1 ph\u1ea3n kh\u00e1ng c\u1ee7a t\u1ed5 ch\u1ee9c. B\u00e1o c\u00e1o k\u1ebft th\u00fac v\u1edbi c\u00e1c khuy\u1ebfn ngh\u1ecb chi\u1ebfn l\u01b0\u1ee3c cho m\u1ed9t qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 theo t\u1eebng giai \u0111o\u1ea1n v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 th\u00e2m nh\u1eadp hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0o ph\u00e2n kh\u00fac doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n<h3><strong>B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng F&amp;B Vi\u1ec7t Nam<\/strong><\/h3>\n<p>T\u00ednh \u0111\u1ebfn n\u0103m 2024, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 323.000 c\u01a1 s\u1edf F&amp;B \u0111ang ho\u1ea1t \u0111\u1ed9ng, cho th\u1ea5y m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao v\u1edbi t\u1ed1c \u0111\u1ed9 lu\u00e2n chuy\u1ec3n v\u1ed1n nhanh ch\u00f3ng, v\u1edbi 30.000 c\u01a1 s\u1edf \u0111\u00f3ng c\u1eeda ch\u1ec9 trong n\u1eeda \u0111\u1ea7u n\u0103m. B\u1ea5t ch\u1ea5p nh\u1eefng bi\u1ebfn \u0111\u1ed9ng n\u00e0y, t\u00e2m l\u00fd kinh doanh v\u1eabn l\u1ea1c quan: 79,6% doanh nghi\u1ec7p t\u1ef1 tin v\u00e0o tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh v\u00e0 h\u01a1n m\u1ed9t n\u1eeda c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng trong th\u1eddi gian t\u1edbi. Ng\u00e0nh F&amp;B d\u1ef1 ki\u1ebfn \u0111\u1ea1t doanh thu 755 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2025, t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 9,6% so v\u1edbi n\u0103m 2024 [1].<\/p>\n<p style=\"text-align: center;\"><strong>Tri\u1ec3n v\u1ecdng doanh thu F&amp;B 2025-2028<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-22198\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/FB-revenue-outlook-2025-2028.png\" alt=\"F&amp;B revenue outlook 2025-2028\" width=\"460\" height=\"299\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/FB-revenue-outlook-2025-2028.png 1252w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/FB-revenue-outlook-2025-2028-300x195.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/FB-revenue-outlook-2025-2028-1024x665.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/FB-revenue-outlook-2025-2028-768x499.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/FB-revenue-outlook-2025-2028-18x12.png 18w\" sizes=\"(max-width: 460px) 100vw, 460px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: iPOS<\/p>\n<p>Tuy nhi\u00ean, tri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c n\u00e0y l\u1ea1i che gi\u1ea5u m\u1ed9t \u0111i\u1ec3m y\u1ebfu v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac. Th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecb ph\u00e2n m\u1ea3nh nghi\u00eam tr\u1ecdng v\u00e0 b\u1ecb chi ph\u1ed1i b\u1edfi g\u1ea7n 280.000 doanh nghi\u1ec7p si\u00eau nh\u1ecf, v\u1ed1n l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a ng\u00e0nh. M\u1eb7c d\u00f9 \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, nh\u1eefng doanh nghi\u1ec7p nh\u1ecf n\u00e0y v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 do ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, kh\u1ea3 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng y\u1ebfu k\u00e9m v\u00e0 s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng t\u1eeb c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n \u0103n l\u1edbn \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7.<\/p>\n<h3><strong>H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/strong><\/h3>\n<p>C\u00f3 s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong th\u00f3i quen chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: chi ti\u00eau \u00edt h\u01a1n cho m\u1ed7i l\u1ea7n g\u1ecdi \u0111\u1ed3 u\u1ed1ng nh\u01b0ng l\u1ea1i ra ngo\u00e0i th\u01b0\u1eddng xuy\u00ean h\u01a1n. \u0110\u1ed1i v\u1edbi \u0111\u1ed3 u\u1ed1ng, c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1eaft ti\u1ec1n (tr\u00ean 70.000 \u0111\u1ed3ng) \u0111ang m\u1ea5t d\u1ea7n s\u1ef1 ph\u1ed5 bi\u1ebfn, trong khi c\u00e1c l\u1ef1a ch\u1ecdn h\u1ee3p t\u00fai ti\u1ec1n h\u01a1n \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. T\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi ti\u00eau 21.000\u201335.000 \u0111\u1ed3ng cho m\u1ed7i \u0111\u1ed3 u\u1ed1ng \u0111\u00e3 t\u0103ng t\u1eeb 29,6% n\u0103m 2023 l\u00ean 40% n\u0103m 2024. Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau d\u01b0\u1edbi 20.000 \u0111\u1ed3ng t\u0103ng t\u1eeb 4,3% l\u00ean 12,3%. T\u1ed5ng c\u1ed9ng, h\u01a1n 52% ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n chi ti\u00eau d\u01b0\u1edbi 35.000 \u0111\u1ed3ng cho m\u1ed7i \u0111\u1ed3 u\u1ed1ng [1].<\/p>\n<p>M\u1eb7c d\u00f9 chi ti\u00eau cho m\u1ed7i \u0111\u01a1n h\u00e0ng th\u1ea5p h\u01a1n, t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5 \u0111\u00e3 t\u0103ng v\u1ecdt. S\u1ed1 ng\u01b0\u1eddi u\u1ed1ng r\u01b0\u1ee3u bia h\u00e0ng ng\u00e0y t\u0103ng g\u1ea5p ba l\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u00e0 s\u1ed1 ng\u01b0\u1eddi u\u1ed1ng 3-4 l\u1ea7n m\u1ed9t tu\u1ea7n t\u0103ng m\u1ea1nh t\u1eeb 17,4% l\u00ean 32,8%. Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u01b0\u1ee3c th\u1ea5y trong h\u00e0nh vi \u0103n u\u1ed1ng: t\u1ef7 l\u1ec7 ng\u01b0\u1eddi \u0103n ngo\u00e0i 3-4 l\u1ea7n m\u1ed9t tu\u1ea7n c\u0169ng t\u0103ng t\u1eeb 17,4% n\u0103m 2023 l\u00ean 32,8% n\u0103m 2024 [1]. M\u1ed9t kh\u1ea3o s\u00e1t kh\u00e1c th\u1eadm ch\u00ed c\u00f2n cho th\u1ea5y 28,9% th\u1ef1c kh\u00e1ch cho bi\u1ebft h\u1ecd th\u01b0\u1eddng xuy\u00ean \u0103n ngo\u00e0i nh\u01b0 v\u1eady\u2014t\u0103ng t\u1eeb ch\u1ec9 17,9% n\u0103m 2022 [2].<\/p>\n<p>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra \u00e1p l\u1ef1c l\u1edbn cho c\u00e1c doanh nghi\u1ec7p F&amp;B, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Chi ti\u00eau tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng th\u1ea5p h\u01a1n nh\u01b0ng t\u1ea7n su\u1ea5t cao h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd ph\u1ea3i ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t m\u1ee9c doanh thu, trong khi c\u00e1c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh nh\u01b0 ti\u1ec1n thu\u00ea nh\u00e0 v\u00e0 l\u01b0\u01a1ng v\u1eabn kh\u00f4ng \u0111\u1ed5i. Do \u0111\u00f3, vi\u1ec7c c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh gi\u1edd \u0111\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. M\u1ed7i gi\u00e2y ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c v\u00e0 m\u1ed7i chi ph\u00ed \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn.<\/p>\n<h3><strong>C\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n<h4><strong>H\u1ec7 th\u1ed1ng (\u0110i\u1ec3m b\u00e1n h\u00e0ng)<\/strong><\/h4>\n<p>H\u1ec7 th\u1ed1ng POS l\u00e0 c\u00f4ng ngh\u1ec7 n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t trong ng\u00e0nh F&amp;B t\u1ea1i Vi\u1ec7t Nam, \u0111\u00f3ng vai tr\u00f2 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y. Tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng kh\u00e1c nhau \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c doanh nghi\u1ec7p. H\u1ea7u h\u1ebft s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng POS nh\u01b0 m\u1ed9t phi\u00ean b\u1ea3n hi\u1ec7n \u0111\u1ea1i c\u1ee7a m\u00e1y t\u00ednh ti\u1ec1n truy\u1ec1n th\u1ed1ng, t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, thanh to\u00e1n, in h\u00f3a \u0111\u01a1n v\u00e0 h\u1ed7 tr\u1ee3 thanh to\u00e1n \u0111a k\u00eanh th\u00f4ng qua v\u00ed \u0111i\u1ec7n t\u1eed (v\u00ed d\u1ee5: <a href=\"https:\/\/www.momo.vn\/\">Momo<\/a>, <a href=\"https:\/\/vnpay.vn\/\">VNPay<\/a>, <a href=\"https:\/\/zalopay.vn\/\">ZaloPay<\/a>) ho\u1eb7c th\u1ebb ng\u00e2n h\u00e0ng. Trong c\u00e1c \u1ee9ng d\u1ee5ng ti\u00ean ti\u1ebfn h\u01a1n, h\u1ec7 th\u1ed1ng POS c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1eb7t b\u1eb1ng v\u00e0 m\u1eb7t b\u00e0n, b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, c\u0169ng nh\u01b0 t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng hi\u1ec3n th\u1ecb nh\u00e0 b\u1ebfp, gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h4><strong>Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/strong><\/h4>\n<p>Trong ba tr\u1ee5 c\u1ed9t c\u1ee7a c\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh F&amp;B, CRM n\u1eafm gi\u1eef ti\u1ec1m n\u0103ng chi\u1ebfn l\u01b0\u1ee3c l\u1edbn nh\u1ea5t nh\u01b0ng v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) t\u1ea1i Vi\u1ec7t Nam khai th\u00e1c hi\u1ec7u qu\u1ea3. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ch\u1ec9 \u00e1p d\u1ee5ng CRM \u1edf m\u1ee9c c\u01a1 b\u1ea3n - l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng ho\u1eb7c ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m \u0111\u01a1n gi\u1ea3n th\u00f4ng qua POS. C\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i - v\u1ed1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi (LTV) - hi\u1ebfm khi \u0111\u01b0\u1ee3c tri\u1ec3n khai [3]. Trong b\u1ed1i c\u1ea3nh bi\u00ean l\u1ee3i nhu\u1eadn \u0111ang b\u1ecb thu h\u1eb9p, vi\u1ec7c b\u1ecf qua CRM \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ecf l\u1ee1 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh thu b\u1ec1n v\u1eefng, \u0111\u1ea9y c\u00e1c SME v\u00e0o v\u00f2ng lu\u1ea9n qu\u1ea9n t\u1ed1n k\u00e9m khi ph\u1ea3i t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi cho c\u00e1c giao d\u1ecbch c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p.<\/p>\n<h4><strong>Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/strong><\/h4>\n<p>Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn trong ho\u1ea1t \u0111\u1ed9ng F&amp;B. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) t\u1ea1i Vi\u1ec7t Nam v\u1eabn d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng ho\u1eb7c theo d\u00f5i xu\u1ea5t nh\u1eadp h\u00e0ng c\u01a1 b\u1ea3n th\u00f4ng qua ph\u1ea7n m\u1ec1m, m\u00e0 kh\u00f4ng t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 theo d\u00f5i s\u1eed d\u1ee5ng theo c\u00f4ng th\u1ee9c, c\u1ea3nh b\u00e1o h\u00e0ng t\u1ed3n kho th\u1ea5p ho\u1eb7c ph\u00e2n t\u00edch hao h\u1ee5t. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, v\u1ed1n gi\u00fap ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd nguy\u00ean v\u1eadt li\u1ec7u v\u00e0 gi\u1ea3m thi\u1ec3u th\u1ea5t tho\u00e1t, th\u01b0\u1eddng b\u1ecb b\u1ecf qua do y\u00eau c\u1ea7u thi\u1ebft l\u1eadp ban \u0111\u1ea7u. Trong m\u00f4i tr\u01b0\u1eddng bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p, vi\u1ec7c thi\u1ebfu ki\u1ec3m so\u00e1t h\u00e0ng t\u1ed3n kho k\u1ef9 thu\u1eadt s\u1ed1 d\u1eabn \u0111\u1ebfn th\u1ea5t tho\u00e1t chi ph\u00ed h\u00e0ng ng\u00e0y m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n. Ba r\u00e0o c\u1ea3n ch\u00ednh c\u1ea3n tr\u1edf vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7u qu\u1ea3 trong c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh h\u1ea1n ch\u1ebf, ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1 th\u1ea5p v\u00e0 t\u01b0 duy v\u1eadn h\u00e0nh b\u1ea3o th\u1ee7.<\/p>\n<p style=\"text-align: center;\"><strong>So s\u00e1nh c\u00e1c nh\u00e0 cung c\u1ea5p POS ch\u00ednh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n<table class=\"aligncenter\">\n<tbody>\n<tr>\n<td><strong>Ti\u00eau chu\u1ea9n<\/strong><\/td>\n<td><a href=\"https:\/\/www.kiotviet.vn\/\"><strong>KiotViet<\/strong><\/a><\/td>\n<td><a href=\"https:\/\/www.sapo.vn\/phan-mem-quan-ly-nha-hang.html?&amp;utm_source=google_ads&amp;utm_campaign=qc_gg_search&amp;utm_medium=thuong_hieu&amp;utm_content=link_reach_fnb_090725_sapofnb&amp;gad_source=1&amp;gad_campaignid=22763206488&amp;gbraid=0AAAAA_ogdbdLKGt4OFfAPxH_31vr_elF6&amp;gclid=CjwKCAjwy7HEBhBJEiwA5hQNoggjPyE2FYnDROFCT54sIvizhfcL7BKQIb5lV2VvM-DsXiPjPs18ZxoC_DoQAvD_BwE\"><strong>Sapo FnB<\/strong><\/a><\/td>\n<td><a href=\"https:\/\/ipos.vn\"><strong>iPOS.vn<\/strong><\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1<\/strong><\/td>\n<td>\u0110\u0103ng k\u00fd theo th\u00e1ng\/n\u0103m, chi ph\u00ed ph\u1ea3i ch\u0103ng<\/td>\n<td>\u0110\u0103ng k\u00fd theo th\u00e1ng\/n\u0103m, cung c\u1ea5p c\u1ea3 g\u00f3i mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed<\/td>\n<td>Gi\u1ea5y ph\u00e9p m\u1ed9t l\u1ea7n (t\u1ea1i ch\u1ed7) ho\u1eb7c \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng (\u0111\u00e1m m\u00e2y); y\u00eau c\u1ea7u ph\u00ed thi\u1ebft l\u1eadp<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/td>\n<td>C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u1ecf tr\u00ean nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau<\/td>\n<td>Nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea, ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111a k\u00eanh (tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn)<\/td>\n<td>C\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n c\u00e0 ph\u00ea v\u1eeba v\u00e0 l\u1edbn, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00e1c gi\u1ea3i ph\u00e1p ti\u00ean ti\u1ebfn<\/td>\n<\/tr>\n<tr>\n<td><strong>C\u00e1c t\u00ednh n\u0103ng ch\u00ednh<\/strong><\/td>\n<td>B\u00e1n h\u00e0ng v\u00e0 ki\u1ec3m k\u00ea d\u1ef1a tr\u00ean m\u00e3 v\u1ea1ch, CRM c\u01a1 b\u1ea3n, b\u00e1o c\u00e1o \u0111\u01a1n gi\u1ea3n, \u0111\u01a1n h\u00e0ng tr\u00ean m\u00e1y t\u00ednh b\u1ea3ng<\/td>\n<td>\u0110\u1eb7t h\u00e0ng t\u1ea1i b\u00e0n, qu\u1ea3n l\u00fd b\u1ed1 c\u1ee5c, ki\u1ec3m k\u00ea theo c\u00f4ng th\u1ee9c, CRM VIP v\u00e0 t\u00edch h\u1ee3p giao h\u00e0ng<\/td>\n<td>H\u1ec7 th\u1ed1ng d\u00e0nh ri\u00eang cho F&amp;B, qu\u1ea3n l\u00fd chu\u1ed7i, B\u1ebfp th\u00f4ng minh, iPOS CRM, b\u00e1o c\u00e1o kinh doanh t\u00f9y ch\u1ec9nh<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110i\u1ec3m m\u1ea1nh<\/strong><\/td>\n<td>D\u1ec5 s\u1eed d\u1ee5ng, chi ph\u00ed th\u1ea5p, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111a ng\u00e0nh ngh\u1ec1<\/td>\n<td>Kh\u1ea3 n\u0103ng \u0111a k\u00eanh m\u1ea1nh m\u1ebd, t\u00edch h\u1ee3p r\u1ed9ng r\u00e3i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c giao h\u00e0ng, giao di\u1ec7n tr\u1ef1c quan<\/td>\n<td>H\u1ec7 sinh th\u00e1i F&amp;B to\u00e0n di\u1ec7n, \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tin d\u00f9ng<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110i\u1ec3m y\u1ebfu<\/strong><\/td>\n<td>CRM v\u00e0 ph\u00e2n t\u00edch h\u1ea1n ch\u1ebf; nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 thi\u1ebfu kinh nghi\u1ec7m<\/td>\n<td>N\u00f3 c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u do c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng phong ph\u00fa<\/td>\n<td>Chi ph\u00ed ban \u0111\u1ea7u v\u00e0 chi ph\u00ed li\u00ean t\u1ee5c cao; ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c chu\u1ed7i quy m\u00f4 l\u1edbn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&amp;Company<\/p>\n<h3><strong>R\u00e0o c\u1ea3n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 trong c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf trong l\u0129nh v\u1ef1c F&amp;B<\/strong><\/h3>\n<p><strong>R\u00e0ng bu\u1ed9c t\u00e0i ch\u00ednh<\/strong>: Nhi\u1ec1u doanh nghi\u1ec7p F&amp;B nh\u1ecf cho r\u1eb1ng \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 l\u00e0 qu\u00e1 t\u1ed1n k\u00e9m so v\u1edbi thu nh\u1eadp hi\u1ec7n t\u1ea1i. Ngo\u00e0i ph\u00ed ph\u1ea7n m\u1ec1m, chi ph\u00ed c\u00f2n bao g\u1ed3m ph\u1ea7n c\u1ee9ng (v\u00ed d\u1ee5: m\u00e1y POS ~5\u201310 tri\u1ec7u \u0111\u1ed3ng, m\u00e1y in ~2 tri\u1ec7u \u0111\u1ed3ng, m\u00e1y t\u00ednh b\u1ea3ng ~5 tri\u1ec7u \u0111\u1ed3ng), ph\u00ed \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng v\u00e0 b\u1ea3o tr\u00ec li\u00ean t\u1ee5c. N\u1ed7i lo v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) kh\u00f4ng ch\u1eafc ch\u1eafn khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p ng\u1ea7n ng\u1ea1i s\u1ed1 h\u00f3a to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng [5].<\/p>\n<p><strong>Thi\u1ebfu ki\u1ebfn th\u1ee9c v\u00e0 lo l\u1eafng v\u1ec1 c\u00f4ng ngh\u1ec7:<\/strong> Ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u1eddng th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd kh\u00f4ng quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p tr\u01b0\u1edbc qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng, h\u1ecd \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau m\u01a1 h\u1ed3 v\u00e0 lo s\u1ee3 r\u1eb1ng b\u1ea3n th\u00e2n ho\u1eb7c nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng hi\u1ec7u qu\u1ea3, d\u1eabn \u0111\u1ebfn s\u1ef1 do d\u1ef1 ho\u1eb7c b\u1ecf cu\u1ed9c trong qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o [5].<\/p>\n<p><strong>T\u01b0 duy &amp; V\u0103n h\u00f3a c\u00f4ng ty:<\/strong> Nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf v\u1eabn d\u1ef1a v\u00e0o quy tr\u00ecnh gi\u1ea5y t\u1edd v\u00e0 ng\u1ea1i thay \u0111\u1ed5i. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 coi c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi l\u00e0 g\u00e1nh n\u1eb7ng c\u00f4ng vi\u1ec7c h\u01a1n l\u00e0 h\u1ed7 tr\u1ee3. K\u1ebft qu\u1ea3 l\u00e0, c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng h\u1eddi h\u1ee3t, l\u00e0m gi\u1ea3m t\u00e1c \u0111\u1ed9ng v\u00e0 l\u00e3ng ph\u00ed \u0111\u1ea7u t\u01b0. \u201cC\u00f4ng ngh\u1ec7 m\u1edbi v\u1edbi th\u00f3i quen c\u0169\u201d th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 [5].<\/p>\n<h3><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n<p>Ph\u00e2n kh\u00fac doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) trong l\u0129nh v\u1ef1c F&amp;B t\u1ea1i Vi\u1ec7t Nam, d\u00f9 c\u00f2n ph\u00e2n m\u1ea3nh v\u00e0 quy m\u00f4 khi\u00eam t\u1ed1n, l\u1ea1i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 nh\u01b0ng \u0111\u1ea7y th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7. M\u1eb7c d\u00f9 c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, vi\u1ec7c chinh ph\u1ee5c ph\u00e2n kh\u00fac n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng ti\u00ean ti\u1ebfn. H\u1ea7u h\u1ebft c\u00e1c SME \u0111\u1ec1u g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh, thi\u1ebfu k\u1ef9 n\u0103ng s\u1ed1 v\u00e0 t\u01b0 duy truy\u1ec1n th\u1ed1ng \u0111\u00e3 \u0103n s\u00e2u b\u00e9n r\u1ec5. Do \u0111\u00f3, c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng, n\u1eb7ng v\u1ec1 t\u00ednh n\u0103ng sang m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1ea5u c\u1ea3m, tinh g\u1ecdn v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ef1c t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>\u2013 \u0110\u01a1n gi\u1ea3n h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 cung c\u1ea5p gi\u00e1 c\u1ea3 linh ho\u1ea1t: Thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m v\u1edbi giao di\u1ec7n tr\u1ef1c quan v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c t\u00ednh n\u0103ng kh\u00f4ng c\u1ea7n thi\u1ebft g\u00e2y kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi d\u00f9ng. C\u00e2n nh\u1eafc c\u00e1c m\u00f4 h\u00ecnh freemium ho\u1eb7c \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng v\u1edbi m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng \u0111\u1ec3 gi\u1ea3m b\u1edbt r\u00e0o c\u1ea3n t\u00e0i ch\u00ednh v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng \u00e1p d\u1ee5ng ban \u0111\u1ea7u.<\/p>\n<p>\u2013 Giao ti\u1ebfp d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf: Thay v\u00ec nh\u1ea5n m\u1ea1nh c\u00e1c t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng l\u1ee3i \u00edch h\u1eefu h\u00ecnh nh\u01b0 \u201cgi\u1ea3m th\u1ea5t tho\u00e1t nguy\u00ean li\u1ec7u 15%\u201d ho\u1eb7c \u201ct\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i\u201d. S\u1eed d\u1ee5ng n\u1ed9i dung gi\u00e1o d\u1ee5c\u2014nh\u01b0 blog, h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh\u2014\u0111\u1ec3 ch\u1ee9ng minh gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>\u2013 B\u1ea3n \u0111\u1ecba h\u00f3a s\u00e2u s\u1eafc, kh\u00f4ng ch\u1ec9 v\u1ec1 m\u1eb7t ng\u00f4n ng\u1eef: T\u00edch h\u1ee3p v\u1edbi h\u1ec7 sinh th\u00e1i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Vi\u1ec7t Nam, bao g\u1ed3m v\u00ed \u0111i\u1ec7n t\u1eed nh\u01b0 Momo v\u00e0 ZaloPay, n\u1ec1n t\u1ea3ng giao h\u00e0ng n\u1ed9i \u0111\u1ecba v\u00e0 h\u1ec7 th\u1ed1ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed. \u0110\u1ea3m b\u1ea3o ph\u1ea7n m\u1ec1m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi quy tr\u00ecnh l\u00e0m vi\u1ec7c, quy \u0111\u1ecbnh v\u00e0 th\u00f3i quen kinh doanh th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh F&amp;B t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<hr \/>\n<p>[1] iPOS v\u00e0 Nestle, b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng kinh doanh F&amp;B t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024<a href=\"https:\/\/drive.google.com\/file\/d\/19e6vFUEq5BZP4jvDPN7y1JQERbi34TZT\/view\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p>[2] Tri\u1ec3n l\u00e3m Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng Mekong, Theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam do IPOS.vn c\u00f4ng b\u1ed1 m\u1edbi \u0111\u00e2y, t\u00ednh \u0111\u1ebfn h\u1ebft n\u0103m 2023, ng\u00e0nh F&amp;B ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng so v\u1edbi n\u0103m 2022, v\u1edbi t\u1ed5ng doanh thu v\u01b0\u1ee3t 590 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng.<a href=\"https:\/\/foodanddrinkshow.com.vn\/thi-truong-thu-cung-soi-dong-mo-ra-nhieu-dich-vu-moi\/\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p>[3] iPOS, 9 l\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd nh\u00e0 h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft<a href=\"https:\/\/ipos.vn\/loi-ich-cua-phan-mem-quan-ly-nha-hang\/\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p>[4] CRMVIET, \u1ee8ng d\u1ee5ng CRM trong ng\u00e0nh F&amp;B<a href=\"https:\/\/crmviet.vn\/ung-dung-cua-crm-trong-linh-vuc-fb\/\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p>[5] KiotViet, Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh F&amp;B \u2013 Nhi\u1ec1u nh\u00e0 cung c\u1ea5p nh\u1ecf \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c<a href=\"https:\/\/www.kiotviet.vn\/chuyen-doi-so-nganh-fb-nhieu-tieu-thuong-gap-kho\/\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company, Inc.<\/em><\/strong><\/p>\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qu\u1ea3n l\u00fd nh\u00e0 h\u00e0ng F&amp;B r\u1ea5t cao, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ch\u1ec9 s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y \u1edf m\u1ee9c c\u01a1 b\u1ea3n.<\/p>","protected":false},"author":12,"featured_media":22200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1337],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technology adoption in Vietnam\u2019s F&amp;B SMEs: Current gaps, challenges, and strategic solutions - B-Company<\/title>\n<meta name=\"description\" content=\"Despite the high adoption rates of technology applications in F&amp;B restaurant management, most businesses only utilize these tools at a basic level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/technology-adoption-in-vietnams-fb-smes-current-gaps-challenges-and-strategic-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology adoption in Vietnam\u2019s F&amp;B SMEs: Current gaps, challenges, and strategic solutions - B-Company\" \/>\n<meta property=\"og:description\" content=\"Despite the high adoption rates of technology applications in F&amp;B restaurant management, most businesses only utilize these tools at a basic level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/technology-adoption-in-vietnams-fb-smes-current-gaps-challenges-and-strategic-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T11:02:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T09:08:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/08\/Vietnam-FB-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; 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