{"id":22188,"date":"2025-07-31T17:36:33","date_gmt":"2025-07-31T10:36:33","guid":{"rendered":"https:\/\/b-company.jp\/?p=22188"},"modified":"2025-09-08T11:48:45","modified_gmt":"2025-09-08T04:48:45","slug":"vietnams-fb-franchising-industry-from-expansion-to-consolidation","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/","title":{"rendered":"Ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam: T\u1eeb m\u1edf r\u1ed9ng \u0111\u1ebfn h\u1ee3p nh\u1ea5t"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00e0 h\u1ee3p nh\u1ea5t ng\u00e0y c\u00e0ng gia t\u0103ng. Th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 Z. Nh\u01b0\u1ee3ng quy\u1ec1n ti\u1ebfp t\u1ee5c ph\u00e2n c\u1ef1c gi\u1eefa c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng to\u00e0n c\u1ea7u v\u00e0 c\u00e1c m\u00f4 h\u00ecnh nh\u1ecf g\u1ecdn, chi ph\u00ed th\u1ea5p, cho th\u1ea5y nhu c\u1ea7u \u0111\u1ed5i m\u1edbi v\u00e0 v\u1eadn h\u00e0nh xu\u1ea5t s\u1eafc.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong n\u0103m 2023<\/strong><\/h3>\n

N\u0103m 2024, ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, v\u01b0\u1ee3t m\u1ed1c 688,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng [1]. \u0110\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac: n\u1ec1n kinh t\u1ebf t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, thu nh\u1eadp kh\u1ea3 d\u1ee5ng t\u0103ng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i. Do th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng v\u1eabn l\u00e0 kho\u1ea3n chi ti\u00eau l\u1edbn c\u1ee7a h\u1ed9 gia \u0111\u00ecnh, m\u1ed9t b\u1ed9 ph\u1eadn d\u00e2n s\u1ed1 tr\u1ebb th\u00e0nh th\u1ecb ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c hi\u1ec7n \u0111\u1ea1i. C\u00f9ng v\u1edbi s\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a du l\u1ecbch qu\u1ed1c t\u1ebf, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh \u0103n u\u1ed1ng nhanh, giao h\u00e0ng t\u1eadn n\u01a1i v\u00e0 chu\u1ed7i \u0111\u1ed3 u\u1ed1ng s\u00e1ng t\u1ea1o tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Doanh thu F&B t\u1ea1i Vi\u1ec7t Nam 2021-2024<\/strong><\/p>\n

\"Vietnam<\/p>\n

Ngu\u1ed3n: iPOS<\/p>\n

M\u1eb7c d\u00f9 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng trong ng\u00e0nh F&B Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng t\u1ea1i ch\u1ed7 v\u1eabn chi\u1ebfm \u01b0u th\u1ebf, chi\u1ebfm h\u01a1n 68% t\u1ed5ng doanh thu to\u00e0n ng\u00e0nh. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c k\u00eanh m\u1edbi n\u1ed5i nh\u01b0 giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn v\u00e0 kinh doanh \u0111\u1ed3 u\u1ed1ng ch\u1ec9 \u0111\u00f3ng g\u00f3p l\u1ea7n l\u01b0\u1ee3t kho\u1ea3ng 8,9% v\u00e0 16,5% - \u0111i\u1ec1u n\u00e0y cho th\u1ea5y h\u00e0nh vi ti\u00eau d\u00f9ng v\u1eabn \u01b0u ti\u00ean kh\u00f4ng gian v\u1eadt l\u00fd, d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng t\u1ea1i ch\u1ed7 [1].<\/p>\n

C\u01a1 c\u1ea5u doanh thu ng\u00e0nh F&B Vi\u1ec7t Nam n\u0103m 2023 (%)<\/strong><\/p>\n

100% = 590,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/p>\n

\"Vietnam<\/p>\n

M\u1eb7c d\u00f9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd \u1edf m\u1ee9c hai ch\u1eef s\u1ed1, th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua qu\u00e1 tr\u00ecnh s\u00e1p nh\u1eadp m\u1ea1nh m\u1ebd, v\u1edbi 30.000 c\u1eeda h\u00e0ng \u0111\u00f3ng c\u1eeda ch\u1ec9 t\u00ednh ri\u00eang \u0111\u1ea7u n\u0103m 2024 [2]. \u0110i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang tr\u01b0\u1edfng th\u00e0nh, v\u1edbi c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng cao. Trong b\u1ed1i c\u1ea3nh n\u00e0y, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u00f4ng minh - cung c\u1ea5p c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 c\u00e1c \u0111i\u1ec3m \u0111\u1ea7u v\u00e0o r\u1ee7i ro th\u1ea5p h\u01a1n cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

Ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n d\u1ecbch chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, l\u0129nh v\u1ef1c nh\u01b0\u1ee3ng quy\u1ec1n F&B c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 2024\u2014v\u01b0\u1ee3t xa ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i kh\u00e1c. S\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n n\u01b0\u1edbc ngo\u00e0i do l\u0129nh v\u1ef1c F&B d\u1eabn \u0111\u1ea7u, t\u0103ng t\u1eeb 41 th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u0103m 2014 l\u00ean 178 th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u0103m 2024 [3]. \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u1ea3 nh\u1eefng c\u00f4ng ty \u0111\u00e3 th\u00e0nh danh v\u00e0 m\u1edbi n\u1ed5i. C\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 Highlands Coffee, Lotteria, Trung Nguy\u00ean Legend v\u00e0 C\u1ed9ng C\u00e0 Ph\u00ea \u0111ang \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng th\u00f4ng qua nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e1ch nh\u01b0 Ph\u1edf Th\u00ecn v\u00e0 Gong Cha c\u0169ng \u0111ang m\u1edf r\u1ed9ng quy m\u00f4\u2014cho th\u1ea5y s\u1ef1 quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111a d\u1ea1ng h\u01a1n.<\/p>\n

Tuy nhi\u00ean, t\u0103ng tr\u01b0\u1edfng nhanh c\u0169ng mang l\u1ea1i nh\u1eefng r\u1ee7i ro v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac. Theo Nielsen IQ, ch\u1ec9 c\u00f3 30% chu\u1ed7i c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n ph\u00e1t tri\u1ec3n nhanh duy tr\u00ec hi\u1ec7u su\u1ea5t \u1ed5n \u0111\u1ecbnh, trong khi 25% ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c thu h\u1eb9p quy m\u00f4 ho\u1eb7c \u0111\u00f3ng c\u1eeda [4]. Nh\u1eefng th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn bao g\u1ed3m c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00f4 th\u1ecb qu\u00e1 t\u1ea3i nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u - \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c chu\u1ed7i nh\u1ecf - v\u00e0 kh\u00f3 kh\u0103n trong vi\u1ec7c g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng \u00e1p l\u1ef1c n\u00e0y b\u00e1o hi\u1ec7u nhu c\u1ea7u v\u1ec1 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 k\u1ebf ho\u1ea1ch nh\u01b0\u1ee3ng quy\u1ec1n d\u00e0i h\u1ea1n.<\/p>\n

Chu\u1ed7i so v\u1edbi \u0110\u1ed9c l\u1eadp<\/strong><\/h3>\n

M\u1eb7c d\u00f9 c\u00e1c c\u1eeda h\u00e0ng F&B \u0111\u1ed9c l\u1eadp chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, nh\u01b0ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ecd ch\u1eadm h\u01a1n v\u00e0 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c chu\u1ed7i nh\u01b0\u1ee3ng quy\u1ec1n \u0111ang d\u1ea7n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n nh\u1edd ho\u1ea1t \u0111\u1ed9ng chuy\u00ean nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa hai m\u00f4 h\u00ecnh n\u00e0y:<\/p>\n\n\n\n\n\n\n\n\n\n
Ti\u00eau chu\u1ea9n<\/strong><\/td>\nC\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp<\/strong><\/td>\nChu\u1ed7i nh\u01b0\u1ee3ng quy\u1ec1n<\/strong><\/td>\n<\/tr>\n
\u0110\u1eb7c \u0111i\u1ec3m c\u1ed1t l\u00f5i<\/strong><\/td>\n\u0110\u1ed3 \u0103n \u0111\u01b0\u1eddng ph\u1ed1, do gia \u0111\u00ecnh qu\u1ea3n l\u00fd, kh\u00f4ng ch\u00ednh th\u1ee9c<\/td>\nH\u1ec7 th\u1ed1ng h\u00f3a, chuy\u00ean nghi\u1ec7p, v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba<\/td>\n<\/tr>\n
S\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1<\/strong><\/td>\nTh\u1ecb tr\u01b0\u1eddng th\u00fac \u0111\u1ea9y, h\u1ea1n ch\u1ebf<\/td>\nM\u1ea1nh m\u1ebd h\u01a1n, d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n
Ho\u1ea1t \u0111\u1ed9ng<\/strong><\/td>\nTh\u1ee7 c\u00f4ng, kh\u00f4ng ch\u00ednh th\u1ee9c<\/td>\nT\u1ed1i \u01b0u h\u00f3a, ti\u1ebft ki\u1ec7m chi ph\u00ed<\/td>\n<\/tr>\n
Ti\u1ebfp th\u1ecb<\/strong><\/td>\n\u0110\u1ecba ph\u01b0\u01a1ng, ng\u00e2n s\u00e1ch th\u1ea5p<\/td>\nQuy m\u00f4 qu\u1ed1c gia, \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 t\u1ed1t<\/td>\n<\/tr>\n
Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh<\/strong><\/td>\nC\u00f3 gi\u1edbi h\u1ea1n, t\u1ef1 t\u00e0i tr\u1ee3<\/td>\n\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c t\u1eadp \u0111o\u00e0n\/nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<\/tr>\n
Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng<\/strong><\/td>\nCh\u1eadm, kh\u00f4ng nh\u1ea5t qu\u00e1n<\/td>\nNhanh ch\u00f3ng, chu\u1ea9n h\u00f3a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B\u1ed1i c\u1ea3nh nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam: Gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 suy tho\u00e1i<\/strong><\/h3>\n

Ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u. M\u1eb7c d\u00f9 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp v\u1eabn chi\u1ebfm \u0111a s\u1ed1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, c\u00e1c chu\u1ed7i nh\u01b0\u1ee3ng quy\u1ec1n - c\u1ea3 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf - \u0111ang d\u1ea7n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n nh\u1edd th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh h\u01a1n, ho\u1ea1t \u0111\u1ed9ng chu\u1ea9n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng t\u1ed1t h\u01a1n. S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u01a1 c\u1ea5u khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng tr\u01b0\u1edfng th\u00e0nh v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n nay tr\u1ea3i r\u1ed9ng tr\u00ean nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng - t\u1eeb \u0111\u1ed3 \u0103n nhanh v\u00e0 pizza \u0111\u1ebfn tr\u00e0 s\u1eefa, \u1ea9m th\u1ef1c Vi\u1ec7t Nam b\u00ecnh d\u00e2n, v\u00e0 c\u1ea3 m\u00f4 h\u00ecnh ki-\u1ed1t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 McDonald's, KFC, Pizza Hut, Gong Cha v\u00e0 Mixue th\u1ed1ng tr\u1ecb c\u00e1c danh m\u1ee5c ti\u00eau chu\u1ea9n h\u00f3a v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n trong v\u1eadn h\u00e0nh. Trong khi \u0111\u00f3, c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng l\u1ea9u v\u00e0 n\u01b0\u1edbng nh\u01b0 King BBQ, Dookki v\u00e0 Thai Express \u0111ang t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh \u1ea9m th\u1ef1c tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i \u1edf th\u00e0nh th\u1ecb [5].<\/p>\n

V\u1ec1 ph\u00eda \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u0111ang kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf trong c\u00e1c ph\u00e2n kh\u00fac c\u00f3 n\u1ec1n v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng. Highlands Coffee d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea v\u1edbi h\u01a1n 700 c\u1eeda h\u00e0ng, trong khi m\u00f4 h\u00ecnh E-Coffee c\u1ee7a Trung Nguy\u00ean cho ph\u00e9p ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i. C\u00e1c t\u1eadp \u0111o\u00e0n nh\u01b0 Golden Gate v\u00e0 Goldsun Food th\u1ed1ng tr\u1ecb \u1ea9m th\u1ef1c Vi\u1ec7t Nam v\u00e0 c\u00e1c m\u00f4 h\u00ecnh l\u1ea9u, trong khi c\u00e1c ki-\u1ed1t l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 nh\u01b0 B\u00e1nh M\u00ec M\u00e1 H\u1ea3i cung c\u1ea5p \u0111i\u1ec3m v\u00e0o chi ph\u00ed th\u1ea5p, c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u01b0\u1ee3ng quy\u1ec1n [6].<\/p>\n

Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh th\u00eam b\u1edfi b\u1ed1n xu h\u01b0\u1edbng ch\u00ednh:<\/p>\n

\u2013 \u0110\u1ed9 b\u00e3o h\u00f2a trong c\u00e0 ph\u00ea v\u00e0 tr\u00e0<\/strong>, n\u01a1i m\u00e0 k\u1ec3 chuy\u1ec7n v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch th\u00fac \u0111\u1ea9y s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

\u2013 Nhu c\u1ea7u v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t<\/strong>, th\u00fac \u0111\u1ea9y th\u1ef1c \u0111\u01a1n nh\u00e3n s\u1ea1ch, h\u1eefu c\u01a1 v\u00e0 \u00edt calo.<\/p>\n

\u2013 C\u00e1c m\u00f4 h\u00ecnh nh\u1ecf g\u1ecdn<\/strong>\u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f4 th\u1ecb v\u1edbi c\u00e1c ki-\u1ed1t ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng tr\u01b0\u1edbc.<\/p>\n

\u2013 S\u1ed1 h\u00f3a<\/strong>, \u0111\u00e3 tr\u1edf th\u00e0nh x\u01b0\u01a1ng s\u1ed1ng kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng\u2014bao g\u1ed3m POS, CRM, h\u1eadu c\u1ea7n v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Khi th\u1ecb tr\u01b0\u1eddng chuy\u1ec3n t\u1eeb m\u1edf r\u1ed9ng nhanh ch\u00f3ng sang sinh t\u1ed3n c\u00f3 ch\u1ecdn l\u1ecdc, th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n k\u1ebft h\u1ee3p v\u1eadn h\u00e0nh m\u1ea1nh m\u1ebd, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ednh linh ho\u1ea1t s\u1ebd d\u1eabn \u0111\u1ea7u. D\u00f9 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 KFC hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u01b0 B\u00e1nh M\u00ec M\u00e1 H\u1ea3i, th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng th\u1ef1c thi xu\u1ea5t s\u1eafc v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng.<\/p>\n

Tri\u1ec3n v\u1ecdng chi\u1ebfn l\u01b0\u1ee3c: L\u1ef1a ch\u1ecdn th\u00f4ng minh, v\u1eadn h\u00e0nh th\u00f4ng minh h\u01a1n<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang chuy\u1ec3n d\u1ecbch t\u1eeb t\u0103ng tr\u01b0\u1edfng d\u1ec5 d\u00e0ng sang sinh t\u1ed3n c\u00f3 ch\u1ecdn l\u1ecdc. C\u01a1 h\u1ed9i v\u1eabn c\u00f2n nhi\u1ec1u, nh\u01b0ng \u00e1p l\u1ef1c ph\u1ea3i n\u1ed5i b\u1eadt c\u0169ng v\u1eady. Khi th\u00f3i quen ti\u00eau d\u00f9ng thay \u0111\u1ed5i v\u00e0 h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng tr\u01b0\u1edfng th\u00e0nh, ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd, m\u00f4 h\u00ecnh th\u00edch \u1ee9ng v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i nh\u00ecn xa h\u01a1n m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd ph\u1ea3i \u0111\u00e1nh gi\u00e1 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. D\u00f9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 KFC hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 B\u00e1nh M\u00ec M\u00e1 H\u1ea3i, c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i n\u1eb1m \u1edf s\u1ef1 s\u1eb5n s\u00e0ng, t\u00ednh ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

Ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ch\u1ecdn l\u1ecdc m\u1edbi. M\u1eb7c d\u00f9 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n m\u1ea1nh m\u1ebd, th\u00e0nh c\u00f4ng gi\u1edd \u0111\u00e2y ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 xu\u1ea5t s\u1eafc trong v\u1eadn h\u00e0nh, s\u1ef1 linh ho\u1ea1t trong c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1eafc b\u00e9n. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u1ea3 nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 to\u00e0n c\u1ea7u v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong n\u01b0\u1edbc nh\u1ea5n m\u1ea1nh m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng - n\u01a1i ch\u1ec9 nh\u1eefng m\u00f4 h\u00ecnh th\u00edch \u1ee9ng nh\u1ea5t m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. \u0110\u1ed1i v\u1edbi c\u1ea3 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e0 \u0111i\u1ec1u h\u00e0nh, s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi s\u1ebd quy\u1ebft \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t n\u00e0y.<\/p>\n

\n

[1] iPOS v\u00e0 Nestle, b\u00e1o c\u00e1o ng\u00e0nh F&B n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[2] B\u00e1o \u0110\u1ea7u t\u01b0 Vi\u1ec7t Nam, 30.000 c\u1eeda h\u00e0ng F&B \u0111\u00f3ng c\u1eeda trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[3] B&Company, Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i lan r\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam, nh\u01b0ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Nh\u1eadt B\u1ea3n v\u1eabn c\u00f2n h\u1ea1n ch\u1ebfTruy c\u1eadp<\/a>><\/p>\n

[4] S\u1ef1 b\u00f9ng n\u1ed5 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i n\u0103m 2024 v\u1edbi nh\u1eefng b\u00e0i h\u1ecdc cay \u0111\u1eafng \u2013 Li\u1ec7u c\u00f2n c\u01a1 h\u1ed9i cho ch\u1ee7 doanh nghi\u1ec7p v\u00e0o n\u0103m 2025?Truy c\u1eadp<\/a>><\/p>\n

[5] FMS Ch\u00e2u \u00c1, Th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam: M\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u00f9ng n\u1ed5 v\u00e0o n\u0103m 2025Truy c\u1eadp<\/a>><\/p>\n

[6] Vietnambiz, So s\u00e1nh ti\u1ec1m n\u0103ng c\u1ee7a hai \u201c\u00f4ng ho\u00e0ng\u201d \u1ea9m th\u1ef1c Golden Gate v\u00e0 Goldsun FoodTruy c\u1eadp<\/a>><\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00e0 s\u00e1p nh\u1eadp ng\u00e0y c\u00e0ng gia t\u0103ng. Th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t.<\/p>","protected":false},"author":12,"featured_media":22191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam\u2019s F&B Franchising Industry: From expansion to consolidation - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam\u2019s F&B franchise market is growing rapidly while facing increased competition and consolidation. 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