{"id":22188,"date":"2025-07-31T17:36:33","date_gmt":"2025-07-31T10:36:33","guid":{"rendered":"https:\/\/b-company.jp\/?p=22188"},"modified":"2025-09-08T11:48:45","modified_gmt":"2025-09-08T04:48:45","slug":"vietnams-fb-franchising-industry-from-expansion-to-consolidation","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/","title":{"rendered":"Ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam: T\u1eeb m\u1edf r\u1ed9ng \u0111\u1ebfn h\u1ee3p nh\u1ea5t"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Vietnam\u2019s F&B franchise market is growing rapidly while facing increased competition and consolidation. Success depends on digital adaptation and brand relevance, especially among Gen Z consumers. Franchising continues to polarize between global chains and compact, low-cost models, highlighting the need for innovation and operational excellence.<\/p>\n

Vietnam\u2019s F&B Market Grows Strong in 2023<\/strong><\/h3>\n

In 2024, Vietnam\u2019s food and beverage (F&B) industry grew rapidly, surpassing VND 688.8 trillion in market size [1]. This strong momentum is driven by several structural advantages: a steadily expanding economy, rising disposable income, and shifting consumer behavior. As food and beverages remain a major household expense, a young, urban population increasingly seeks out modern dining experiences. Combined with the recovery of international tourism, these factors are fueling the rise of fast-casual dining, delivery-first models, and innovative beverage chains across the country.<\/p>\n

Vietnam F&B Revenue 2021-2024<\/strong><\/p>\n

\"Vietnam<\/p>\n

Source: iPOS<\/p>\n

Although sales channels in Vietnam\u2019s F&B industry are becoming increasingly diverse, dine-in experiences remain dominant, accounting for over 68% of total industry revenue. In contrast, emerging channels such as online food delivery and beverage-focused businesses contribute only around 8.9% and 16.5% respectively\u2014highlighting that consumer behavior still favors physical space, in-person service, and on-site dining experiences [1].<\/p>\n

Vietnam F&B revenue structure in 2023 (%)<\/strong><\/p>\n

100% = 590.9 trillion VND<\/p>\n

\"Vietnam<\/p>\n

Despite strong double-digit growth, Vietnam\u2019s F&B market is undergoing intense consolidation, with 30,000 outlets closing in early 2024 alone [2]. This signals a maturing industry where competition is fierce and consumer expectations are rising. In this context, franchising is emerging as a smart growth strategy\u2014offering proven systems for brands to scale and lower-risk entry points for investors.<\/p>\n

Reflecting this strategic shift, Vietnam\u2019s F&B franchise sector recorded a robust growth in 2024\u2014outpacing the other franchising industry. The number of foreign franchise brands was led by the F&B sector, growing from 41 brands in 2014 to 178 brands in 2024 [3]. This upward momentum is driven by both established and emerging players. Market leaders like Highlands Coffee, Lotteria, Trung Nguy\u00ean Legend, and C\u1ed9ng C\u00e0 Ph\u00ea are accelerating their expansion through franchising, while niche brands such as Ph\u1edf Th\u00ecn and Gong Cha are also scaling up\u2014indicating growing investor interest and a more diversified franchise ecosystem.<\/p>\n

However, rapid growth also brings structural risks. According to Nielsen IQ, only 30% of fast-growing franchises maintain stable performance, while 25% face downsizing or closure [4]. Common challenges include overcrowded urban markets like Hanoi and Ho Chi Minh City, inconsistent service quality\u2014especially among smaller chains\u2014and difficulty aligning staff with brand culture. These pressures signal the need for stronger operational systems and long-term franchise planning<\/p>\n

Chains vs. Independents<\/strong><\/h3>\n

While independent F&B stores dominate in terms of sheer numbers, they are growing more slowly and facing increasing competitive pressure. In contrast, franchise chains are steadily gaining market value share thanks to professional operations, strong branding, and scalable business models. The table below highlights the key differences between the two:<\/p>\n\n\n\n\n\n\n\n\n\n
Criteria<\/strong><\/td>\nIndependent Outlets<\/strong><\/td>\nFranchise Chains<\/strong><\/td>\n<\/tr>\n
Core Traits<\/strong><\/td>\nStreet food, family-run, informal<\/td>\nSystemized, professional, prime locations<\/td>\n<\/tr>\n
Pricing Power<\/strong><\/td>\nMarket-driven, limited<\/td>\nStronger, brand-based<\/td>\n<\/tr>\n
Operations<\/strong><\/td>\nManual, informal<\/td>\nOptimized, cost-efficient<\/td>\n<\/tr>\n
Marketing<\/strong><\/td>\nLocal, low-budget<\/td>\nNational scale, well-funded<\/td>\n<\/tr>\n
Financial Resources<\/strong><\/td>\nLimited, self-funded<\/td>\nBacked by corporates\/investors<\/td>\n<\/tr>\n
Scalability<\/strong><\/td>\nSlow, inconsistent<\/td>\nFast, standardized<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Vietnam\u2019s F&B Franchise Landscape: Between Growth and Shakeout<\/strong><\/h3>\n

Vietnam\u2019s F&B franchise sector is expanding rapidly, but not evenly. While independent outlets still account for the majority in terms of numbers, franchise chains\u2014both local and international\u2014are gaining value share thanks to stronger branding, standardized operations, and better scalability. This shift marks a structural transition as the market matures and competitive pressures intensify.<\/p>\n

Franchise activity now spans diverse formats\u2014from fast food and pizza to milk tea, Vietnamese casual dining, and kiosk-style concepts. Global brands like McDonald’s, KFC, Pizza Hut, Gong Cha, and Mixue dominate standardized categories with brand equity and operational consistency. Meanwhile, hotpot and BBQ chains such as King BBQ, Dookki, and Thai Express are capitalizing on experiential dining to attract younger, urban consumers [5].<\/p>\n

On the local side, Vietnamese brands are asserting themselves in culturally rooted segments. Highlands Coffee leads the coffee market with over 700 stores, while Trung Nguy\u00ean\u2019s E-Coffee model enables wide reach. Groups like Golden Gate and Goldsun Food dominate Vietnamese cuisine and hotpot formats, while street food-inspired kiosks such as B\u00e1nh M\u00ec M\u00e1 H\u1ea3i offer low-cost, scalable entry points for franchise investors [6].<\/p>\n

These shifts are further shaped by four key trends:<\/p>\n

– Saturation in coffee and tea<\/strong>, where storytelling and niche positioning drive differentiation.<\/p>\n

– Health and wellness demand<\/strong>, pushing clean-label, organic, and low-calorie menus.<\/p>\n

– Compact models<\/strong>, meeting urban demand with cost-effective kiosks and delivery-first setups.<\/p>\n

– Digitalization<\/strong>, which has become a non-negotiable backbone for growth\u2014covering POS, CRM, logistics, and brand communication.<\/p>\n

As the market moves from rapid expansion to selective survival, success hinges on more than just brand appeal. Franchises that align strong operations, tech infrastructure, market fit, and agility will lead. Whether investing in a global powerhouse like KFC or a local favorite like B\u00e1nh M\u00ec M\u00e1 H\u1ea3i, long-term success depends on strategic alignment, execution excellence, and adaptability.<\/p>\n

Strategic Outlook: Choose Smart, Operate Smarter<\/strong><\/h3>\n

Vietnam\u2019s F&B market is shifting from easy growth to selective survival. Opportunities are still abundant, but so is the pressure to stand out. As consumption habits evolve and digital ecosystems mature, only franchises with robust operations, adaptive models, and clear differentiation will thrive.<\/p>\n

Investors must look beyond brand popularity. They must evaluate operational systems, tech infrastructure, market positioning, and customer alignment. Whether it\u2019s a global player like KFC or a local brand like B\u00e1nh M\u00ec M\u00e1 H\u1ea3i, the formula for long-term success lies in readiness, relevance, and resilience.<\/p>\n

Conclusion<\/strong><\/h3>\n

Vietnam\u2019s F&B franchise sector is entering a new phase of selective growth. While market potential remains strong, success now hinges on operational excellence, digital agility, and sharp brand positioning. The rise of both global giants and local innovators underscores a fast-maturing ecosystem\u2014one where only the most adaptable models can thrive. For investors and operators alike, strategic clarity and execution will define who leads in this increasingly competitive landscape.<\/p>\n

\n

[1] iPOS and Nestle, F&B industry report 2024 <Access<\/a>><\/p>\n

[2] Vietnam Investment Review, 30,000 F&B outlets shut down in first six months of 2024 <Access<\/a>><\/p>\n

[3] B&Company, Franchising spreads in Vietnam\u2019s food and beverage market, but Japanese presence remains limited <Access<\/a>><\/p>\n

[4] The 2024 Franchise Boom with Bitter Lessons \u2013 Is There Still a Chance for Business Owners in 2025? \u00a0<Access<\/a>><\/p>\n

[5] FMS Asia, The Franchise Market in Vietnam: A Booming Industry in 2025 <Access<\/a>><\/p>\n

[6] Vietnambiz, Comparing the potential of two culinary ‘kings’, Golden Gate and Goldsun Food <Access<\/a>><\/p>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00e0 s\u00e1p nh\u1eadp ng\u00e0y c\u00e0ng gia t\u0103ng. Th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t.<\/p>","protected":false},"author":12,"featured_media":22191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1138],"class_list":["post-22188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-distribution-eating-out-en"],"yoast_head":"\nVietnam\u2019s F&B Franchising Industry: From expansion to consolidation - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam\u2019s F&B franchise market is growing rapidly while facing increased competition and consolidation. Success depends on key factors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam\u2019s F&B Franchising Industry: From expansion to consolidation\" \/>\n<meta property=\"og:description\" content=\"Vietnam\u2019s F&B franchise market is growing rapidly while facing increased competition and consolidation. Success depends on key factors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T10:36:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T04:48:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/\",\"url\":\"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/\",\"name\":\"Vietnam\u2019s F&B Franchising Industry: From expansion to consolidation - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg\",\"datePublished\":\"2025-07-31T10:36:33+00:00\",\"dateModified\":\"2025-09-08T04:48:45+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"Vietnam\u2019s F&B franchise market is growing rapidly while facing increased competition and consolidation. Success depends on key factors.\",\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/#primaryimage\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg\",\"contentUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"],\"url\":\"https:\/\/b-company.jp\/vi\/author\/anh-ntnb-company-jp\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n F&B Vi\u1ec7t Nam: T\u1eeb m\u1edf r\u1ed9ng \u0111\u1ebfn h\u1ee3p nh\u1ea5t - B-Company","description":"Th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00e0 s\u00e1p nh\u1eadp ng\u00e0y c\u00e0ng gia t\u0103ng. Th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-company.jp\/vi\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/","og_locale":"vi_VN","og_type":"article","og_title":"Vietnam\u2019s F&B Franchising Industry: From expansion to consolidation","og_description":"Vietnam\u2019s F&B franchise market is growing rapidly while facing increased competition and consolidation. Success depends on key factors.","og_url":"https:\/\/b-company.jp\/vi\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/","og_site_name":"B-Company","article_published_time":"2025-07-31T10:36:33+00:00","article_modified_time":"2025-09-08T04:48:45+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg","type":"image\/jpeg"}],"author":"B& Company","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"B& Company","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"7 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/","url":"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/","name":"Ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n F&B Vi\u1ec7t Nam: T\u1eeb m\u1edf r\u1ed9ng \u0111\u1ebfn h\u1ee3p nh\u1ea5t - B-Company","isPartOf":{"@id":"https:\/\/b-company.jp\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/#primaryimage"},"image":{"@id":"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/#primaryimage"},"thumbnailUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg","datePublished":"2025-07-31T10:36:33+00:00","dateModified":"2025-09-08T04:48:45+00:00","author":{"@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491"},"description":"Th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00e0 s\u00e1p nh\u1eadp ng\u00e0y c\u00e0ng gia t\u0103ng. Th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t.","inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/b-company.jp\/ja\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/#primaryimage","url":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg","contentUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-6.jpg","width":1920,"height":1280},{"@type":"WebSite","@id":"https:\/\/b-company.jp\/vi\/#website","url":"https:\/\/b-company.jp\/vi\/","name":"C\u00f4ng ty B","description":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng & T\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 Vi\u1ec7t Nam","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-company.jp\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491","name":"C\u00f4ng ty B&","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","caption":"B& Company"},"sameAs":["http:\/\/b-company.jp"],"url":"https:\/\/b-company.jp\/vi\/author\/anh-ntnb-company-jp\/"}]}},"_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=22188"}],"version-history":[{"count":6,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22188\/revisions"}],"predecessor-version":[{"id":22525,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22188\/revisions\/22525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/22191"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=22188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=22188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=22188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}