{"id":22139,"date":"2025-07-25T21:14:52","date_gmt":"2025-07-25T14:14:52","guid":{"rendered":"https:\/\/b-company.jp\/?p=22139"},"modified":"2025-08-19T15:04:00","modified_gmt":"2025-08-19T08:04:00","slug":"consumer-electronics-retailers-from-expansion-to-contraction-the-crossroads-of-evolution-approaching-physical-stores","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/consumer-electronics-retailers-from-expansion-to-contraction-the-crossroads-of-evolution-approaching-physical-stores\/","title":{"rendered":"C\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, t\u1eeb m\u1edf r\u1ed9ng \u0111\u1ebfn thu h\u1eb9p. Ng\u00e3 ba \u0111\u01b0\u1eddng c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n \u0111ang \u0111\u1ebfn g\u1ea7n c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng"},"content":{"rendered":"

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<\/span>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span><\/i><\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng Vi\u1ec7t Nam, v\u1ed1n \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng nh\u1edd \u0111\u00f4 th\u1ecb h\u00f3a v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, hi\u1ec7n \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh. Ng\u00e0nh h\u00e0ng n\u00e0y, ch\u1ee7 y\u1ebfu bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng nh\u01b0 tivi, t\u1ee7 l\u1ea1nh v\u00e0 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n, \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng kho\u1ea3ng 2,9 l\u1ea7n trong b\u1ed1n n\u0103m k\u1ec3 t\u1eeb n\u0103m 2019; tuy nhi\u00ean, v\u00e0o n\u0103m 2024, con s\u1ed1 n\u00e0y \u0111\u00e3 gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi m\u1ee9c c\u1ee7a n\u0103m tr\u01b0\u1edbc l\u1ea7n \u0111\u1ea7u ti\u00ean. Khi xu h\u01b0\u1edbng mua s\u1eafm chuy\u1ec3n d\u1ecbch t\u1eeb c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng t\u0103ng, ng\u00e0nh n\u00e0y c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh l\u1ea1i vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a m\u00ecnh.<\/span>\u00a0<\/span><\/p>\n

T\u0103ng g\u1ea7n g\u1ea5p ba l\u1ea7n trong b\u1ed1n n\u0103m nh\u01b0ng gi\u1ea3m 110 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2024.<\/span><\/b>\u00a0<\/span><\/h3>\n

T\u00ednh \u0111\u1ebfn n\u0103m 2019, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb kho\u1ea3ng 970 \u0111\u00e3 t\u0103ng l\u00ean kho\u1ea3ng 2.800 v\u00e0o n\u0103m 2023. Ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng \u0111\u1eb7c bi\u1ec7t di\u1ec5n ra m\u1ea1nh m\u1ebd \u1edf c\u00e1c th\u00e0nh ph\u1ed1 trong v\u00f9ng, d\u1eabn \u0111\u1ebfn m\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 t\u1eadp trung \u1edf c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb l\u1edbn nay \u0111\u00e3 nhanh ch\u00f3ng lan r\u1ed9ng tr\u00ean to\u00e0n qu\u1ed1c.<\/span>\u00a0<\/span><\/p>\n

[Figure 1] Number of Stores by Region for Consumer Electronics Retailers (Stores)<\/span><\/b>\u00a0<\/span><\/p>\n

\"[Figure<\/span><\/p>\n

Tuy nhi\u00ean, n\u0103m 2024, c\u1ea3 n\u01b0\u1edbc \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m 110 c\u1eeda h\u00e0ng, \u0111\u00e1nh d\u1ea5u giai \u0111o\u1ea1n thu h\u1eb9p quy m\u00f4 l\u1edbn \u0111\u1ea7u ti\u00ean. D\u1ea5u hi\u1ec7u thu h\u1eb9p \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n t\u1ea1i H\u00e0 N\u1ed9i v\u00e0o n\u0103m 2023, v\u00e0 n\u0103m sau \u0111\u00f3 lan r\u1ed9ng sang Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 c\u00e1c khu v\u1ef1c kh\u00e1c. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ph\u1ea3n \u1ee9ng \u0111\u1ed1i v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng trong v\u00e0i n\u0103m qua.<\/span>\u00a0<\/span><\/p>\n

\u0110\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng chuy\u1ec3n sang EC, th\u1ebf gi\u1edbi di \u0111\u1ed9ng c\u0169ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c gi\u1ea3m c\u1eeda h\u00e0ng<\/span><\/b>\u00a0<\/span><\/h3>\n

S\u1ef1 thu h\u1eb9p nhanh ch\u00f3ng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 t\u0103ng t\u1ed1c c\u1ee7a xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn. Chu\u1ed7i \u0111i\u1ec7n m\u00e1y gia d\u1ee5ng l\u1edbn nh\u1ea5t thu\u1ed9c Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, \u0110i\u1ec7n M\u00e1y Xanh, \u0111\u00e3 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u1eeb 2.190 xu\u1ed1ng c\u00f2n 2.026 v\u00e0o n\u0103m 2024, c\u1eaft gi\u1ea3m kho\u1ea3ng 160 c\u1eeda h\u00e0ng. Tuy nhi\u00ean, doanh s\u1ed1 v\u1eabn ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 7% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t 2,4 t\u1ef7 USD, cho th\u1ea5y nh\u1eefng ti\u1ebfn tri\u1ec3n trong vi\u1ec7c tinh gi\u1ea3n v\u00e0 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn.<\/span>\u00a0<\/span><\/p>\n

Doanh s\u1ed1 c\u1ee7a t\u1eadp \u0111o\u00e0n, bao g\u1ed3m chu\u1ed7i b\u00e1n l\u1ebb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u201cTh\u1ebf Gi\u1edbi Di \u0110\u1ed9ng\u201d, \u0111\u1ea1t 3,6 t\u1ef7 USD. Trong \u0111\u00f3, doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf \u1edf m\u1ee9c kho\u1ea3ng 101 t\u1ea5n, nh\u01b0ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai. Trong khi \u0111\u00f3, doanh s\u1ed1 c\u1ee7a n\u0103m n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn, bao g\u1ed3m Shopee, \u0111\u00e3 \u0111\u1ea1t 12,8 t\u1ef7 USD, t\u0103ng 371 t\u1ea5n so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y r\u00f5 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb k\u00eanh mua s\u1eafm truy\u1ec1n th\u1ed1ng sang k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 mua s\u1eafm h\u00e0ng ti\u00eau d\u00f9ng l\u00e2u b\u1ec1n, bao g\u1ed3m c\u1ea3 \u0111\u1ed3 gia d\u1ee5ng.<\/span>\u00a0<\/span><\/p>\n

Vi\u1ec7c kh\u00f4ng m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u0169ng cho th\u1ea5y s\u1ef1 kh\u00f3 kh\u0103n trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i \u0111\u1ecbnh d\u1ea1ng kinh doanh<\/span><\/b>\u00a0<\/span><\/h3>\n

C\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng c\u0169ng \u0111ang t\u00e1i c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng \u0111\u00e3 m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y v\u00e0 th\u1ef1c ph\u1ea9m t\u1ea1i m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng, nh\u01b0ng doanh s\u1ed1 v\u1eabn ch\u1eadm ch\u1ea1p. Vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m trong khi v\u1eabn duy tr\u00ec b\u1ed1 c\u1ee5c v\u00e0 quy m\u00f4 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c thi\u1ebfu chuy\u00ean m\u00f4n h\u00f3a v\u00e0 ti\u1ec7n l\u1ee3i.<\/span>\u00a0<\/span><\/p>\n

Vi\u1ec7c gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh \u201cc\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng to\u00e0n di\u1ec7n\u201d theo phong c\u00e1ch Nh\u1eadt B\u1ea3n \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u1ea1i tu to\u00e0n di\u1ec7n v\u1ec1 m\u1eb7t h\u1ec7 th\u1ed1ng trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, lu\u00e2n chuy\u1ec3n h\u00e0ng t\u1ed3n kho v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, b\u1ed9c l\u1ed9 nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft ch\u1ec9 b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m.<\/span>\u00a0<\/span><\/p>\n

Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i h\u00ecnh th\u1ee9c kinh doanh c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u1ecf tr\u1ed1ng \u0111ang di\u1ec5n ra; l\u0129nh v\u1ef1c th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i \u0111\u01b0\u1ee3c g\u00ec?<\/span><\/b>\u00a0<\/span><\/h3>\n

S\u1ef1 suy gi\u1ea3m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi trong t\u01b0\u01a1ng lai. T\u1ea1i m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng b\u1ecf tr\u1ed1ng, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c h\u00ecnh th\u1ee9c kinh doanh c\u00f3 nhu c\u1ea7u cao nh\u01b0 si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o tr\u00ean ph\u1ed1 \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh. Khi qu\u00e1 tr\u00ecnh t\u00e1ch bi\u1ec7t kh\u1ecfi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng di\u1ec5n ra, y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00e0 "tr\u01b0ng b\u00e0y h\u00e0ng t\u1ed3n kho" v\u00e0 "nh\u1eadn h\u00e0ng trong ng\u00e0y".<\/span>\u00a0<\/span><\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u201cgh\u00e9 th\u0103m c\u1eeda h\u00e0ng\u201d th\u00f4ng qua t\u01b0 v\u1ea5n, s\u1eeda ch\u1eefa v\u00e0 tr\u1ea3i nghi\u1ec7m. Tr\u1ecdng t\u00e2m \u0111ang chuy\u1ec3n t\u1eeb b\u00e1n h\u00e0ng sang d\u1ecbch v\u1ee5, v\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t ch\u1ee9c n\u0103ng gi\u1ed1ng nh\u01b0 ph\u00f2ng tr\u01b0ng b\u00e0y g\u1eafn li\u1ec1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u1ed9t trung t\u00e2m d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i \u0111ang b\u1ecb \u0111\u1eb7t d\u1ea5u h\u1ecfi. \u0110\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ea1i ch\u00fang chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u201cn\u01a1i b\u00e1n s\u1ea3n ph\u1ea9m\u201d sang \u201cn\u01a1i h\u1ed7 tr\u1ee3 l\u1ef1a ch\u1ecdn\u201d.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/span><\/i>\u00a0<\/span><\/p>\n\n\n\n
B&Company, Inc.<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/span>\u00a0<\/span><\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/span>\u00a0<\/span><\/p>\n

info@b-company.jp<\/span><\/i><\/a>\u202f<\/span><\/i>+ (84) 28 3910 3913<\/span><\/i><\/b>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb h\u00e0ng \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u00e0 hi\u1ec7n \u0111ang b\u01b0\u1edbc sang giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh.<\/p>","protected":false},"author":12,"featured_media":22142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[1350,1130],"yoast_head":"\nConsumer electronics retailers, from expansion to contraction. 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