{"id":22097,"date":"2025-07-17T16:39:25","date_gmt":"2025-07-17T09:39:25","guid":{"rendered":"https:\/\/b-company.jp\/?p=22097"},"modified":"2025-07-23T16:55:51","modified_gmt":"2025-07-23T09:55:51","slug":"interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market-2","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market-2\/","title":{"rendered":"Ph\u1ecfng v\u1ea5n B&Company: T\u00ecnh h\u00ecnh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a Ngh\u1ecb quy\u1ebft 68"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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Trong b\u00e0i ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Vietnam Investment Review, B&Company \u0111\u00e3 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng chuy\u1ec3n bi\u1ebfn n\u0103ng \u0111\u1ed9ng \u0111ang di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam. Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb trong n\u01b0\u1edbc hi\u1ec7n \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u1ec7t gi\u1eefa s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf. Qu\u00fd v\u1ecb c\u00f3 th\u1ec3 tham kh\u1ea3o n\u1ed9i dung b\u00e0i ph\u1ecfng v\u1ea5n d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a B&Company.<\/p>\n

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C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba \u0111ang th\u1ec3 hi\u1ec7n l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, v\u1ed1n c\u00f3 \u0111\u1ed9 ph\u1ee7 s\u00f3ng r\u1ed9ng kh\u1eafp c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n. Trong khi \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i \u0111ang d\u1eabn \u0111\u1ea7u \u1edf c\u00e1c k\u00eanh hi\u1ec7n \u0111\u1ea1i h\u01a1n, bao g\u1ed3m c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, si\u00eau th\u1ecb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed; v\u00e0 \u0111ang chi\u1ebfm \u01b0u th\u1ebf h\u01a1n \u1edf c\u00e1c t\u1ec9nh th\u00e0nh l\u1edbn.<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eabn ch\u1ee7 y\u1ebfu h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c mua s\u1eafm nhanh ch\u00f3ng h\u00e0ng ng\u00e0y v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng c\u0169, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng khu v\u1ef1c xa x\u00f4i, trong khi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng hi\u1ec7n \u0111\u1ea1i to\u00e0n c\u1ea7u mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u1ec7n l\u1ee3i \u0111a d\u1ea1ng, \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 ph\u00e1t tri\u1ec3n.<\/p>\n

Khi qu\u00e1 tr\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a \u0111ang d\u1ea7n m\u1edf r\u1ed9ng \u0111\u1ebfn m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, nhu c\u1ea7u v\u1ec1 c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 s\u1ebd t\u0103ng l\u00ean, nh\u01b0ng \u0111\u1ebfn l\u00fac \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c nh\u01b0 b\u1ea3n \u0111\u1ecba h\u00f3a, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u1eadu c\u1ea7n \u0111\u1ec3 thi\u1ebft l\u1eadp t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng m\u1edbi.<\/p>\n

S\u1ef1 tham gia c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam v\u00e0o c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u1ea1nh tranh l\u1eabn l\u1ed9n, t\u1ef7 l\u1ec7 gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba\/to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 dao \u0111\u1ed9ng m\u00e0 kh\u00f4ng t\u1ea1o ra qu\u00e1 nhi\u1ec1u s\u00f3ng gi\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y marathon d\u00e0i h\u01a1i, \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0 ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o.<\/p>\n

Trong b\u1ed1i c\u1ea3nh n\u00e0y, m\u1eb7c d\u00f9 Vi\u1ec7t Nam \u0111ang t\u1eadp trung m\u1ea1nh m\u1ebd v\u00e0o ph\u00e1t tri\u1ec3n khu v\u1ef1c t\u01b0 nh\u00e2n, nh\u01b0ng v\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 k\u1ebft lu\u1eadn v\u1ec1 t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00f3i chung, ch\u01b0a n\u00f3i \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00f3i ri\u00eang.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, ch\u00fang ta ph\u1ea3i ch\u1edd c\u00e1c v\u0103n b\u1ea3n ti\u1ebfp theo h\u01b0\u1edbng d\u1eabn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch, ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 v\u00e0 h\u1ed7 tr\u1ee3 ho\u1eb7c \u01b0u \u0111\u00e3i c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c th\u1ef1c s\u1ef1 cho khu v\u1ef1c t\u01b0 nh\u00e2n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi vi\u1ec7c c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf chi\u1ebfm kho\u1ea3ng 98% doanh nghi\u1ec7p t\u01b0 nh\u00e2n, vi\u1ec7c d\u1ef1 \u0111o\u00e1n t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u01a1 c\u1ea5u b\u00e1n l\u1ebb c\u00f3 th\u1ec3 s\u1ebd kh\u00f3 kh\u0103n, b\u1edfi b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn, trong khi th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng l\u1ea1i ph\u00e2n m\u1ea3nh v\u00e0 kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i b\u1eb1ng nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u1ecf. Nh\u00ecn chung, c\u1ea7n theo d\u00f5i s\u00e1t sao c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng.<\/p>\n

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Tham kh\u1ea3o: Vietnam Investment Review (2025). C\u00e1c chu\u1ed7i b\u00e1n l\u1ebb \u0111\u1eb7t m\u1ee5c ti\u00eau cao cho th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

\u00a0<\/strong><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Trong b\u00e0i ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Vietnam Investment Review, B&Company \u0111\u00e3 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng chuy\u1ec3n bi\u1ebfn n\u0103ng \u0111\u1ed9ng \u0111ang di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam. Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb trong n\u01b0\u1edbc hi\u1ec7n \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u1ec7t gi\u1eefa s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf. Qu\u00fd v\u1ecb c\u00f3 th\u1ec3 tham kh\u1ea3o n\u1ed9i dung b\u00e0i ph\u1ecfng v\u1ea5n d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a B&Company.<\/p>","protected":false},"author":11,"featured_media":22099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1282],"tags":[1923,1130],"yoast_head":"\nInterview with B&Company: Retail situation in Vietnam and impact of resolution 68 - B-Company<\/title>\n<meta name=\"description\" content=\"In a recent interview with Vietnam Investment Review, B&Company shed light on the dynamic shifts occurring in Vietnam\u2019s retail market. The retail landscape in the country is currently witnessing a sharp contrast between the growth of domestic and international brands. 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