{"id":22091,"date":"2025-07-16T16:27:02","date_gmt":"2025-07-16T09:27:02","guid":{"rendered":"https:\/\/b-company.jp\/?p=22091"},"modified":"2025-07-23T16:37:58","modified_gmt":"2025-07-23T09:37:58","slug":"interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market\/","title":{"rendered":"Ph\u1ecfng v\u1ea5n B&Company: Nh\u1eadn di\u1ec7n ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Vietnam Investment Review, \u00f4ng L\u00ea Huy Ho\u00e0ng \u2013 Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u t\u1ea1i B&Company, Inc.<\/a> t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u2013 chia s\u1ebb g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (CVS) t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

B\u1ea1n \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (CVS)?<\/strong><\/h4>\n\n\n\n\n
\"Convenience<\/td>\n<\/tr>\n
L\u00ea Huy Ho\u00e0ng, gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u t\u1ea1i chi nh\u00e1nh Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh c\u1ee7a B&Company<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 bi\u1ebfn \u0111\u1ed9ng, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u00ecn chung v\u1eabn t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u h\u01b0\u1edbng \u0111i l\u00ean trong n\u0103m n\u0103m qua.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i h\u00e0ng \u0111\u1ea7u nh\u01b0 7-Eleven, Ministop, Family Mart, GS25 v\u00e0 Circle K li\u00ean t\u1ee5c t\u0103ng. Xu h\u01b0\u1edbng n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n r\u00f5 \u1edf ph\u00e2n kh\u00fac si\u00eau th\u1ecb mini, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 WinMart+ v\u00e0 B\u00e1ch H\u00f3a Xanh c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi CVS.<\/p>\n

M\u1eb7c d\u00f9 CVS ch\u1ec9 chi\u1ebfm t\u1ef7 tr\u1ecdng nh\u1ecf trong t\u1ed5ng doanh thu b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam, ch\u01b0a \u0111\u1ebfn 1% trong t\u1ed5ng s\u1ed1 $5,6 t\u1ef7 v\u00e0o n\u0103m 2023, nh\u01b0ng ch\u00fang \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n l\u1ebb ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m l\u00e0 18,4% t\u1eeb n\u0103m 2020 \u0111\u1ebfn n\u0103m 2022, theo Vietdata v\u00e0o n\u0103m 2023.<\/p>\n

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng CVS. S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam n\u00f3i chung l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh. M\u1ee9c s\u1ed1ng v\u00e0 thu nh\u1eadp \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 s\u1ee9c mua, trong khi s\u1ef1 c\u1edfi m\u1edf h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m quen v\u1edbi c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>\n

S\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u1ed9 ph\u1ee7 s\u00f3ng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 hi\u1ec7n \u0111ang m\u1edf r\u1ed9ng ra c\u00e1c v\u00f9ng ngo\u1ea1i \u00f4, mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhi\u1ec1u ti\u1ec7n \u00edch h\u01a1n. Ch\u00fang cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn mua s\u1eafm s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, \u0111a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm tho\u1ea3i m\u00e1i h\u01a1n.<\/p>\n

M\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, r\u1ea5t th\u00edch b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 \u0111\u00f3n nh\u1eadn phong c\u00e1ch mua s\u1eafm ph\u01b0\u01a1ng T\u00e2y. Nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y, \u0111\u1ed9 tu\u1ed5i 15-40, chi\u1ebfm kho\u1ea3ng 40% d\u00e2n s\u1ed1 Vi\u1ec7t Nam v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y lao \u0111\u1ed9ng v\u00e0 ti\u00eau d\u00f9ng trong 10-15 n\u0103m t\u1edbi.<\/p>\n

\u00d4ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4 h\u00ecnh CVS t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn m\u00f4 h\u00ecnh?<\/strong><\/h4>\n

Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c c\u1eeda h\u00e0ng CVS m\u1edbi th\u01b0\u1eddng c\u00f3 nhi\u1ec1u kh\u00f4ng gian h\u01a1n cho khu v\u1ef1c t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 ch\u1ed7 ng\u1ed3i. C\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c m\u00f3n \u0103n s\u1eb5n, \u0111ang ng\u00e0y c\u00e0ng n\u1ed5i b\u1eadt. T\u1ea1i qu\u1ea7y, h\u1ecd c\u0169ng ph\u1ee5c v\u1ee5 b\u1eefa s\u00e1ng v\u1edbi \u0111\u1ed3 \u0103n n\u00f3ng v\u00e0 c\u00e0 ph\u00ea, c\u0169ng nh\u01b0 tr\u00e0 v\u00e0 n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y.<\/p>\n

Theo th\u1eddi gian, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c h\u1ed9p qu\u00e0 t\u1eb7ng \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng h\u00f3a khi mua s\u1eafm t\u1ea1i CVS. M\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 GS25, \u0111\u00e3 b\u00e1n "h\u1ed9p qu\u00e0 t\u1eb7ng \u1ea9n" - m\u1ed9t m\u1eb7t h\u00e0ng r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng k\u1ec3 t\u1eeb cu\u1ed1i n\u0103m 2024.<\/p>\n

M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc \u0111\u00f3, nh\u01b0ng ch\u1ec9 trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, h\u1ecd m\u1edbi b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd. Hi\u1ec7n t\u1ea1i, c\u00e1c CVS \u0111ang n\u1ed7 l\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh c\u00e1c l\u1ef1a ch\u1ecdn mua mang \u0111i v\u00e0 ti\u00eau th\u1ee5 t\u1ea1i ch\u1ed7, nhi\u1ec1u CSV \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n ho\u1eb7c giao h\u00e0ng t\u1eadn n\u01a1i, nh\u1eb1m t\u0103ng th\u00eam s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd.<\/p>\n

CVS li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 thanh thi\u1ebfu ni\u00ean, sinh vi\u00ean ho\u1eb7c nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 mu\u1ed1n t\u00ecm m\u1ed9t n\u01a1i \u0111\u1ec3 th\u01b0 gi\u00e3n nhanh ch\u00f3ng trong gi\u1edd \u0103n tr\u01b0a, ho\u1eb7c tho\u1ea3i m\u00e1i d\u00e0nh 3-4 gi\u1edd v\u1edbi m\u00e1y t\u00ednh x\u00e1ch tay \u0111\u1ec3 h\u1ecdc t\u1eadp ho\u1eb7c l\u00e0m vi\u1ec7c. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 xu h\u01b0\u1edbng h\u00f2a nh\u1eadp h\u01a1n, th\u1eddi trang h\u01a1n v\u00e0 c\u00f4ng ngh\u1ec7 cao h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao CVS \u0111ang theo \u0111u\u1ed5i nh\u1eefng xu h\u01b0\u1edbng n\u00e0y v\u00e0 c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c, thay v\u00ec bao g\u1ed3m nhi\u1ec1u m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 si\u00eau th\u1ecb.<\/p>\n

S\u1ef1 c\u1ea1nh tranh gi\u1eefa CVS v\u00e0 c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb kh\u00e1c nh\u01b0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o v\u00e0 CVS \u0111ang th\u00edch \u1ee9ng ra sao?<\/strong><\/h4>\n

CVS v\u00e0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m tr\u00f9ng l\u1eb7p nh\u01b0ng kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00ec ch\u00fang h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, do \u0111\u00f3 m\u00f4 h\u00ecnh kinh doanh c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang l\u00e0 ri\u00eang bi\u1ec7t.<\/p>\n

CVS m\u1edf c\u1eeda 24\/7, ph\u1ee5c v\u1ee5 nhu c\u1ea7u t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 ti\u00eau th\u1ee5 ngay. C\u1eeda h\u00e0ng ch\u1ee7 y\u1ebfu cung c\u1ea5p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng ch\u1ebf bi\u1ebfn s\u1eb5n. Kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu l\u00e0 gi\u1edbi tr\u1ebb v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t b\u1eefa \u0103n nhanh trong b\u1eefa tr\u01b0a ho\u1eb7c b\u1eefa t\u1ed1i, v\u1edbi kh\u1ea3 n\u0103ng linh ho\u1ea1t \u1edf l\u1ea1i l\u00e2u h\u01a1n n\u1ebfu c\u1ea7n.<\/p>\n

Trong khi \u0111\u00f3, si\u00eau th\u1ecb mini l\u00e0 phi\u00ean b\u1ea3n thu g\u1ecdn c\u1ee7a si\u00eau th\u1ecb, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 mua s\u1eafm nhanh ch\u00f3ng v\u00e0 kh\u00f4ng m\u1edf c\u1eeda 24\/7. Si\u00eau th\u1ecb mini cung c\u1ea5p nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y, bao g\u1ed3m c\u1ea3 nguy\u00ean li\u1ec7u th\u00f4. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm l\u1edbn tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng gh\u00e9 qua mua s\u1eafm nhu y\u1ebfu ph\u1ea9m tr\u01b0\u1edbc khi r\u1eddi \u0111i.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng CVS \u0111ang di\u1ec5n ra ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. D\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t con ph\u1ed1, ho\u1eb7c tr\u00ean c\u00f9ng m\u1ed9t t\u1ea7ng c\u1ee7a m\u1ed9t trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay chung c\u01b0. M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft \u0111\u1ec1u nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng h\u1ecd \u0111ang c\u1ea1nh tranh l\u1eabn nhau \u0111\u1ec3 xem ai c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t n\u00e0o gi\u00fap doanh nghi\u1ec7p chi\u1ebfn th\u1eafng khi \u0111\u1ea7u t\u01b0 v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh n\u00e0y?<\/strong><\/h4>\n

M\u1eb7c d\u00f9 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng, nh\u01b0ng s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng CVS v\u1eabn r\u1ea5t kh\u1ed1c li\u1ec7t. Theo C\u01a1 s\u1edf d\u1eef li\u1ec7u Doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i, doanh thu trung b\u00ecnh h\u00e0ng n\u0103m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng n\u01b0\u1edbc ngo\u00e0i v\u00e0o n\u0103m 2022 n\u1eb1m trong kho\u1ea3ng t\u1eeb $360.000 \u0111\u1ebfn $400.000, tuy nhi\u00ean h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 ch\u1ed1t \u0111\u1ec1u \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi thua l\u1ed7 t\u00e0i ch\u00ednh do chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 s\u1ea3n ph\u1ea9m cao.<\/p>\n

D\u1ef1a tr\u00ean chuy\u00ean m\u00f4n v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u00e0nh, B&Company Vi\u1ec7t Nam \u0111\u01b0a ra m\u1ed9t s\u1ed1 khuy\u1ebfn ngh\u1ecb cho c\u00e1c doanh nghi\u1ec7p m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng n\u00e0y. Th\u1ee9 nh\u1ea5t, h\u1ecd c\u1ea7n \u0111\u1ea3m b\u1ea3o ngu\u1ed3n v\u1ed1n t\u00e0i ch\u00ednh \u1ed5n \u0111\u1ecbnh, ngu\u1ed3n cung \u1ee9ng s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng, quy tr\u00ecnh qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng cao m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng, v\u00e0 h\u1ec7 sinh th\u00e1i \u0111\u1ed1i t\u00e1c v\u1eefng m\u1ea1nh \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u CVS c\u0169ng c\u1ea7n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m do th\u1eed nghi\u1ec7m v\u00e0 sai s\u00f3t. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n

Ngay c\u1ea3 sau khi ra m\u1eaft th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p v\u1eabn ph\u1ea3i duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh b\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c n\u1eafm b\u1eaft r\u00f5 r\u00e0ng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

Tham kh\u1ea3o: Vietnam Investment Review (2025). Chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1eeb Vi\u1ec7t Nam<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Trong cu\u1ed9c ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Vietnam Investment Review, \u00f4ng L\u00ea Huy Ho\u00e0ng \u2013 Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u c\u1ee7a B&Company t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u2013 \u0111\u00e3 chia s\u1ebb g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (CVS) t\u1ea1i Vi\u1ec7t Nam.<\/p>","protected":false},"author":11,"featured_media":22092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1282],"tags":[1923,1130],"yoast_head":"\nInterview with B&Company: Recognizing the Potential of Vietnam's Convenience Store Market - B-Company<\/title>\n<meta name=\"description\" content=\"In a recent interview with Vietnam Investment Review, Mr. Le Huy Hoang \u2013 Director of Research at B&Company in Ho Chi Minh City \u2013 shared insightful perspectives on the rapid growth of the convenience store (CVS) model in Vietnam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with B&Company: Recognizing the Potential of Vietnam's Convenience Store Market - 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