{"id":22091,"date":"2025-07-16T16:27:02","date_gmt":"2025-07-16T09:27:02","guid":{"rendered":"https:\/\/b-company.jp\/?p=22091"},"modified":"2025-07-23T16:37:58","modified_gmt":"2025-07-23T09:37:58","slug":"interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market\/","title":{"rendered":"Ph\u1ecfng v\u1ea5n v\u1edbi B&Company: Nh\u1eadn di\u1ec7n ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam"},"content":{"rendered":"
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B&Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 vi\u1ec7c d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c gi\u1ea3i th\u00edch v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n<\/div>\n\t

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Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Vietnam Investment Review, \u00f4ng L\u00ea Huy Ho\u00e0ng \u2013 Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u t\u1ea1i B&Company<\/a> t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh \u2013 \u0111\u00e3 chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (CVS) t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

\u00d4ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (CVS)?<\/strong><\/h4>\n\n\n\n\n
\"Convenience<\/td>\n<\/tr>\n
L\u00ea Huy Ho\u00e0ng, Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u t\u1ea1i chi nh\u00e1nh B&Company \u1edf TP. H\u1ed3 Ch\u00ed Minh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 bi\u1ebfn \u0111\u1ed9ng, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u00ecn chung \u0111\u00e3 ghi nh\u1eadn xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng trong 5 n\u0103m qua.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i h\u00e0ng \u0111\u1ea7u nh\u01b0 7-Eleven, Ministop, Family Mart, GS25 v\u00e0 Circle K li\u00ean t\u1ee5c t\u0103ng. Xu h\u01b0\u1edbng n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n r\u00f5 \u1edf ph\u00e2n kh\u00fac minimart, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 WinMart+ v\u00e0 Bach Hoa Xanh, v\u1ed1n c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi CVS.<\/p>\n

M\u1eb7c d\u00f9 CVS ch\u1ec9 chi\u1ebfm m\u1ed9t t\u1ef7 tr\u1ecdng nh\u1ecf trong t\u1ed5ng doanh thu b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam, ch\u01b0a \u0111\u1ebfn 1 ph\u1ea7n tr\u0103m trong t\u1ed5ng $5,6 t\u1ef7 v\u00e0o n\u0103m 2023, nh\u01b0ng \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n l\u1ebb t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m \u0111\u1ea1t 18,4 ph\u1ea7n tr\u0103m giai \u0111o\u1ea1n 2020-2022, theo Vietdata n\u0103m 2023.<\/p>\n

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng CVS. S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam n\u00f3i chung l\u00e0 \u0111\u1ed9ng l\u1ef1c then ch\u1ed1t. M\u1ee9c s\u1ed1ng v\u00e0 thu nh\u1eadp \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 s\u1ee9c mua, trong khi m\u1ee9c \u0111\u1ed9 c\u1edfi m\u1edf h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng quen thu\u1ed9c h\u01a1n v\u1edbi c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>\n

S\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 \u0111\u1ed9 ph\u1ee7 r\u1ed9ng h\u01a1n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng n\u00e0y, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 hi\u1ec7n \u0111ang m\u1edf r\u1ed9ng ra khu v\u1ef1c ngo\u1ea1i \u00f4, mang l\u1ea1i nhi\u1ec1u ti\u1ec7n l\u1ee3i h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c c\u1eeda h\u00e0ng cung c\u1ea5p l\u1ef1a ch\u1ecdn mua s\u1eafm s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00e1c nhau v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ed1t \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm tho\u1ea3i m\u00e1i h\u01a1n.<\/p>\n

M\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, c\u00f3 xu h\u01b0\u1edbng theo \u0111u\u1ed5i c\u00e1c tr\u00e0o l\u01b0u v\u00e0 \u01b0a chu\u1ed9ng phong c\u00e1ch mua s\u1eafm ki\u1ec3u ph\u01b0\u01a1ng T\u00e2y. Nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y, trong \u0111\u1ed9 tu\u1ed5i 15-40, chi\u1ebfm kho\u1ea3ng 40 ph\u1ea7n tr\u0103m d\u00e2n s\u1ed1 Vi\u1ec7t Nam v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y lao \u0111\u1ed9ng v\u00e0 ti\u00eau d\u00f9ng trong 10-15 n\u0103m t\u1edbi.<\/p>\n

\u00d4ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4 h\u00ecnh CVS t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay, v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng t\u00e1c \u0111\u1ed9ng ra sao \u0111\u1ebfn m\u00f4 h\u00ecnh n\u00e0y?<\/strong><\/h4>\n

Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c c\u1eeda h\u00e0ng CVS m\u1edbi th\u01b0\u1eddng c\u00f3 kh\u00f4ng gian r\u1ed9ng h\u01a1n cho t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 ch\u1ed7 ng\u1ed3i. Danh m\u1ee5c s\u1ea3n ph\u1ea9m linh ho\u1ea1t h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng \u0103n li\u1ec1n, c\u0169ng ng\u00e0y c\u00e0ng n\u1ed5i b\u1eadt. T\u1ea1i qu\u1ea7y, h\u1ecd c\u00f2n ph\u1ee5c v\u1ee5 b\u1eefa s\u00e1ng v\u1edbi \u0111\u1ed3 \u0103n n\u00f3ng v\u00e0 c\u00e0 ph\u00ea, \u0111\u1ed3ng th\u1eddi b\u1ed5 sung th\u00eam tr\u00e0 v\u00e0 n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y.<\/p>\n

Theo th\u1eddi gian, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c h\u1ed9p qu\u00e0 \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng h\u00f3a khi mua s\u1eafm t\u1ea1i CVS. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 GS25 \u0111\u00e3 b\u00e1n \u201cblind boxes\u201d, v\u1ed1n l\u00e0 m\u1eb7t h\u00e0ng r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1eeb cu\u1ed1i n\u0103m 2024.<\/p>\n

D\u00f9 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1eeb kh\u00e1 s\u1edbm, ch\u1ec9 trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y h\u1ecd m\u1edbi \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1 c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y. Hi\u1ec7n nay, CVS \u0111ang n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh c\u00e1c l\u1ef1a ch\u1ecdn mua mang \u0111i v\u00e0 ti\u00eau d\u00f9ng t\u1ea1i ch\u1ed7, nhi\u1ec1u CSV \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n ho\u1eb7c qua \u0111\u1ed9i ng\u0169 giao h\u00e0ng n\u1ed9i b\u1ed9, nh\u1eb1m gia t\u0103ng s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm.<\/p>\n

CVS li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 thanh thi\u1ebfu ni\u00ean, sinh vi\u00ean ho\u1eb7c nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 mu\u1ed1n m\u1ed9t n\u01a1i \u0111\u1ec3 gh\u00e9 qua nhanh trong gi\u1edd tr\u01b0a, ho\u1eb7c tho\u1ea3i m\u00e1i ng\u1ed3i 3-4 gi\u1edd v\u1edbi laptop \u0111\u1ec3 h\u1ecdc t\u1eadp hay l\u00e0m vi\u1ec7c. H\u1ecd l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 t\u00ednh x\u00e3 h\u1ed9i cao h\u01a1n, th\u1eddi trang h\u01a1n v\u00e0 ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 t\u1ed1t h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do CVS \u0111ang theo \u0111u\u1ed5i nh\u1eefng xu h\u01b0\u1edbng n\u00e0y v\u00e0 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady, thay v\u00ec b\u1ed5 sung nhi\u1ec1u m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh kh\u00e1c nh\u01b0 si\u00eau th\u1ecb.<\/p>\n

M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa CVS v\u00e0 c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb kh\u00e1c nh\u01b0 minimart ra sao, v\u00e0 CVS \u0111ang th\u00edch \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h4>\n

CVS v\u00e0 minimart c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m tr\u00f9ng l\u1eb7p nh\u01b0ng kh\u00f4ng n\u00ean xem l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00ec h\u1ecd nh\u1eafm \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t; do \u0111\u00f3, m\u00f4 h\u00ecnh kinh doanh c\u0169ng nh\u01b0 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00e0 ri\u00eang bi\u1ec7t.<\/p>\n

CVS m\u1edf c\u1eeda 24\/7, ph\u1ee5c v\u1ee5 nhu c\u1ea7u t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 ti\u00eau d\u00f9ng ngay. C\u1eeda h\u00e0ng ch\u1ee7 y\u1ebfu cung c\u1ea5p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0103n li\u1ec1n. Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 gi\u1edbi tr\u1ebb v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm m\u1ed9t b\u1eefa \u0103n nhanh v\u00e0o gi\u1edd tr\u01b0a ho\u1eb7c t\u1ed1i, v\u1edbi s\u1ef1 linh ho\u1ea1t \u1edf l\u1ea1i l\u00e2u h\u01a1n n\u1ebfu c\u1ea7n.<\/p>\n

Trong khi \u0111\u00f3, minimart l\u00e0 phi\u00ean b\u1ea3n thu nh\u1ecf c\u1ee7a si\u00eau th\u1ecb, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho vi\u1ec7c mua s\u1eafm nhanh v\u00e0 kh\u00f4ng m\u1edf c\u1eeda 24\/7. M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p c\u00e1c nhu y\u1ebfu ph\u1ea9m h\u1eb1ng ng\u00e0y, bao g\u1ed3m c\u1ea3 nguy\u00ean li\u1ec7u th\u00f4. T\u1ec7p kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n, bao g\u1ed3m c\u1ea3 nh\u00f3m kh\u00e1ch l\u1edbn tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng gh\u00e9 mua nhanh c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu tr\u01b0\u1edbc khi r\u1eddi \u0111i.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c CVS \u0111ang di\u1ec5n ra gay g\u1eaft ngay trong n\u1ed9i b\u1ed9 ng\u00e0nh. C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t tuy\u1ebfn ph\u1ed1, ho\u1eb7c tr\u00ean c\u00f9ng m\u1ed9t t\u1ea7ng c\u1ee7a trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay khu chung c\u01b0. D\u00f9 ch\u1ee7 y\u1ebfu nh\u1eafm \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1, h\u1ecd v\u1eabn c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi nhau \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u00e2u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p th\u00e0nh c\u00f4ng khi \u0111\u1ea7u t\u01b0 v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh n\u00e0y?<\/strong><\/h4>\n

M\u1eb7c d\u00f9 nhu c\u1ea7u \u0111ang gia t\u0103ng, c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng CVS v\u1eabn r\u1ea5t kh\u1ed1c li\u1ec7t. Theo C\u01a1 s\u1edf d\u1eef li\u1ec7u Doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i, doanh thu b\u00ecnh qu\u00e2n h\u1eb1ng n\u0103m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng n\u01b0\u1edbc ngo\u00e0i trong n\u0103m 2022 dao \u0111\u1ed9ng t\u1eeb $360,000 \u0111\u1ebfn $400,000, nh\u01b0ng ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 ch\u1ed1t v\u1eabn \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi thua l\u1ed7 do chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 chi ph\u00ed s\u1ea3n ph\u1ea9m cao.<\/p>\n

B&Company Vietnam \u0111\u01b0a ra m\u1ed9t s\u1ed1 khuy\u1ebfn ngh\u1ecb cho c\u00e1c doanh nghi\u1ec7p m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00e0y, d\u1ef1a tr\u00ean chuy\u00ean m\u00f4n v\u00e0 hi\u1ec3u bi\u1ebft ng\u00e0nh c\u1ee7a ch\u00fang t\u00f4i. Tr\u01b0\u1edbc h\u1ebft, h\u1ecd c\u1ea7n b\u1ea3o \u0111\u1ea3m ngu\u1ed3n v\u1ed1n t\u00e0i ch\u00ednh \u1ed5n \u0111\u1ecbnh, ngu\u1ed3n cung \u1ee9ng s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng, quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e0i b\u1ea3n \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111\u1ed1i t\u00e1c v\u1eefng m\u1ea1nh nh\u1eb1m n\u00e2ng cao danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u CVS c\u0169ng ph\u1ea3i hi\u1ec3u s\u00e2u s\u1eafc kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m do th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u01a1 s\u1edf tr\u01b0\u1edbc khi ra m\u1eaft.<\/p>\n

Ngay c\u1ea3 sau khi ra m\u1eaft th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p v\u1eabn ph\u1ea3i duy tr\u00ec n\u0103ng l\u1ef1c c\u1ea1nh tranh b\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c r\u00e0 so\u00e1t hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7. Ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c n\u1eafm v\u1eefng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu \u0111\u1ec3 ho\u00e0n thi\u1ec7n quy tr\u00ecnh n\u1ed9i b\u1ed9 v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

T\u00e0i li\u1ec7u tham kh\u1ea3o: Vietnam Investment Review (2025). C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i n\u1eafm b\u1eaft ti\u1ec1m n\u0103ng c\u1ee7a Vi\u1ec7t Nam <\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng tr\u00edch d\u1eabn ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u g\u1ed3m h\u01a1n 900.000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Trong cu\u1ed9c ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Vietnam Investment Review, \u00f4ng L\u00ea Huy Ho\u00e0ng \u2013 Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u c\u1ee7a B&Company t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u2013 \u0111\u00e3 chia s\u1ebb g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (CVS) t\u1ea1i Vi\u1ec7t Nam.<\/p>","protected":false},"author":11,"featured_media":22092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1282],"tags":[1923,1130],"class_list":["post-22091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-en","tag-interview","tag-retail-en"],"yoast_head":"\nInterview with B&Company: Recognizing the Potential of Vietnam's Convenience Store Market - B-Company<\/title>\n<meta name=\"description\" content=\"In a recent interview with Vietnam Investment Review, Mr. Le Huy Hoang \u2013 Director of Research at B&Company in Ho Chi Minh City \u2013 shared insightful perspectives on the rapid growth of the convenience store (CVS) model in Vietnam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with B&Company: Recognizing the Potential of Vietnam's Convenience Store Market\" \/>\n<meta property=\"og:description\" content=\"In a recent interview with Vietnam Investment Review, Mr. Le Huy Hoang \u2013 Director of Research at B&Company in Ho Chi Minh City \u2013 shared insightful perspectives on the rapid growth of the convenience store (CVS) model in Vietnam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T09:27:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T09:37:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/khuc-le-thanh-danh-gFJRgtzPNVc-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/zh\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market\/\",\"url\":\"https:\/\/b-company.jp\/zh\/interview-with-bcompany-recognizing-the-potential-of-vietnams-convenience-store-market\/\",\"name\":\"Interview with B&Company: Recognizing the Potential of Vietnam's Convenience Store Market - 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