{"id":22089,"date":"2025-07-23T17:01:05","date_gmt":"2025-07-23T10:01:05","guid":{"rendered":"https:\/\/b-company.jp\/?p=22089"},"modified":"2025-07-23T17:01:05","modified_gmt":"2025-07-23T10:01:05","slug":"vietnams-potential-to-become-a-global-agri-food-hub-opportunities-and-challenges","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-potential-to-become-a-global-agri-food-hub-opportunities-and-challenges\/","title":{"rendered":"Ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh Trung t\u00e2m N\u00f4ng nghi\u1ec7p - Th\u1ef1c ph\u1ea9m to\u00e0n c\u1ea7u c\u1ee7a Vi\u1ec7t Nam: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c"},"content":{"rendered":"
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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

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Vietnam is widely regarded as having strong potential to become a global center for agricultural and food products. This is underpinned by a solid domestic production base and a surge in export value, which reached a record high of $62.4 billion in 2024[1]<\/a>. Vietnam has significant advantages, including diverse natural conditions, a broad network of Free Trade Agreements, supportive government policies, and strong interest from global FDI corporations. However, the development path faces numerous challenges, such as high logistics costs, weak deep-processing capabilities, fragmented national branding, increasingly stringent food safety and technical barriers, and a shortage of high-quality human resources.<\/p>\n

Vietnam\u2019s Agricultural Strengths<\/strong><\/h3>\n

Vietnam possesses foundational strengths and strategic advantages that can drive breakthroughs and help realize its ambition of becoming a global agri-food hub.<\/p>\n\n\n\n\n\n\n
Strength<\/strong><\/td>\nDetails<\/strong><\/td>\n<\/tr>\n
Strong Production Capacity and Export Momentum<\/td>\n\u25aa\u00a0Abundant Output<\/em>: In 2024, despite extreme weather events, including natural disasters and floods, the agricultural sector ensured national food security with rice output reaching 43.46 million tons. High-value sectors such as fisheries (total output: 9.5 million tons, up 2.5%) and forestry (harvested timber: 23.33 million m\u00b3, up 7.9%) also recorded impressive growth[2]<\/a>.<\/p>\n

\u25aa\u00a0Record Export Value<\/em>: The total export value of agro-forestry-fishery products in 2024 reached $62.4 billion, up 18.5% from 2023, generating a trade surplus of $18.6 billion. Key product groups posted sharp increases, including fruits and vegetables ($7.12 billion), rice ($5.75 billion), and coffee ($5.48 billion) [3]<\/a>.<\/p>\n

\u25aa\u00a0Global Market Presence<\/em>: Vietnamese agricultural products are now present in nearly 200 countries and territories, securing Vietnam\u2019s position as the second-largest agri-exporter in Southeast Asia and 15th in the world[4]<\/a>.<\/td>\n<\/tr>\n

Deep Integration and Government Support<\/td>\n\u25aa\u00a0Strategic Trade Advantages: Vietnam has signed and implemented 17 FTAs, forming a vast trade network with over 60 major economies. These agreements have significantly eliminated or reduced tariffs, giving Vietnamese products a competitive edge over regional peers.<\/p>\n

\u25aa\u00a0Clear Political Commitment: The Government has issued the \u201cStrategy for Sustainable Agriculture and Rural Development for 2021\u20132030, with a vision to 2050\u201d (Decision 150\/Q\u0110-TTg), marking a shift from a \u201cproduction mindset\u201d to an \u201cagricultural economy mindset,\u201d with a focus on added value and sustainability. The Government also promotes high-tech, organic, and clean agriculture through concrete policy measures.<\/td>\n<\/tr>\n

Strategic Location and Strong FDI Inflow<\/td>\n\u25aa\u00a0Central Location: Situated at the heart of Southeast Asia and close to major international shipping routes and large consumer markets, Vietnam has the potential to become a vital link in the regional supply chain, especially with major infrastructure projects such as Long Thanh International Airport nearing completion.<\/p>\n

\u25aa\u00a0Catalytic FDI: FDI in agriculture is rapidly growing, with around 537 active projects as of early 2025, generating about 500,000 jobs. Leading corporations such as Nestl\u00e9, De Heus, C.P. Group, JBS, and PepsiCo not only bring capital but also advanced technologies, modern management practices, and integration into their global value chains[5]<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Key Limitations and Challenges<\/strong><\/h3>\n

Despite immense potential, Vietnam faces systemic weaknesses that must be addressed for sustainable sectoral development.<\/p>\n\n\n\n\n\n\n\n
Limitation<\/strong><\/td>\nDetails<\/strong><\/td>\n<\/tr>\n
Logistics and Cold Chain Bottlenecks<\/td>\n\u25aa\u00a0Excessive Costs: Logistics costs account for 20-25% of the value of agricultural products, significantly higher than Thailand (12%) and the global average (14%). This severely erodes profitability and competitiveness. For example, compared to Thailand, Vietnamese exporters face higher international freight costs ($1\u20131.2\/kg more from Hanoi and Ho Chi Minh City) [6]<\/a>\u00a0, partly due to Thailand\u2019s more frequent direct flights and maritime routes to key markets such as the U.S., EU, Australia, and the Middle East.<\/p>\n

\u25aa\u00a0Inadequate Infrastructure: Transport systems linking production areas to seaports remain underdeveloped. There is a lack of regional logistics hubs and a critical shortage of cold storage and specialized warehousing facilities.<\/p>\n

\u25aa\u00a0High Post-Harvest Losses: Weak preservation technology and cold chain systems lead to significant post-harvest losses, especially for fruits and vegetables, estimated at 30-35%, resulting in massive resource waste.[7]<\/a>.<\/td>\n<\/tr>\n

Limited Deep Processing and Weak Branding<\/td>\n\u25aa\u00a0Reliance on Raw Exports: Approximately 80\u201390% of Vietnam\u2019s agricultural exports are in raw or semi-processed form, generating low added value. The limited capacity for deep processing to produce final products remains one of the most significant \u201cstructural barriers\u201d hindering the sustainable development of the agricultural sector [8]<\/a><\/sup><\/p>\n

\u25aa\u00a0Underdeveloped Branding: Around 80% of exported agri-products lack distinct brands, logos, or labels. Notably, nearly 80% are marketed under foreign brands. This creates a vicious cycle: without deep processing, there are no branded products, and without brands, market recognition remains elusive [9]<\/a><\/sup>.<\/td>\n<\/tr>\n

Technical Barriers and Food Safety Concerns<\/td>\n\u25aa\u00a0Stricter Import Standards: Major importers such as the EU, Japan, the U.S., and China are tightening sanitary and phytosanitary (SPS) standards. In 2024, Vietnam received a record 1,029 WTO notifications related to food safety. In just the first two months of 2025, the EU issued four new warnings against Vietnamese agri-products[10]<\/a>.<\/p>\n

\u25aa\u00a0Stricter Traceability Requirements: Compliance with international standards (e.g., GlobalGAP) and the establishment of reliable, transparent traceability systems have become prerequisites for market access and sustainability in high-standard markets.<\/td>\n<\/tr>\n

Shortage of Skilled Human Resources<\/td>\n\u25aa\u00a0Labor Crisis: The agricultural sector faces a dual workforce crisis, both in quantity and in quality. There is a shortage of experts and workers capable of applying advanced technologies. Young, educated workers are increasingly leaving the sector due to low incomes and limited development opportunities, hindering the sector\u2019s modernization.<\/p>\n

\u25aa\u00a0Low Labor Productivity: Agricultural labor productivity is only 38.1% of the national average across all economic sectors[11]<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Vietnam holds strong potential to become a global agri-food hub, but realizing this vision requires addressing deep-rooted structural barriers and accelerating value-added transformation.<\/p>\n

How B&Company Can Support FDI Investors in Agriculture<\/strong><\/h3>\n

With extensive experience in Vietnam since 2008, B&Company can support FDI investors interested in the agriculture sector through the following key service areas:<\/p>\n\n\n\n\n\n\n\n
B&Company service<\/strong><\/td>\nDescription<\/strong><\/td>\n<\/tr>\n
Market Research & Analysis<\/td>\n\u25aa\u00a0In-depth Industry Reports: Provide comprehensive analyses on specific agricultural segments (e.g., tea industry outlook, production and export trends, emission reduction technologies, agri-byproduct utilization).<\/p>\n

\u25aa\u00a0Custom Market Research: Conduct quantitative surveys (e.g., consumer and business surveys) and qualitative interviews (e.g., in-depth interviews, focus groups) to understand market size, supply chains, competitors, and consumer preferences.<\/p>\n

\u25aa\u00a0Corporate Database Access: Assist in screening, analyzing, and identifying potential partners, suppliers, or clients.<\/td>\n<\/tr>\n

Market Entry & Strategy Consulting<\/td>\n\u25aa\u00a0Market Entry Strategy: Advise and develop tailored entry strategies for FDI companies, from opportunity assessment and target segment identification to business planning.<\/p>\n

\u25aa\u00a0Legal Support and Company Setup: Assist with obtaining Investment Registration Certificates (IRCs), Enterprise Registration Certificates (ERCs), and other necessary licenses.<\/p>\n

\u25aa\u00a0Initial Setup Support: Help with post-licensing tasks, including office setup, local recruitment, and workforce training.<\/td>\n<\/tr>\n

Business Matching & Partner Search<\/td>\n\u25aa Partner Identification and Evaluation: Leverage our network and database to identify, approach, and evaluate potential partners (e.g., distributors, joint venture partners, raw material suppliers).<\/p>\n

\u25aa\u00a0Meeting and Field Visit Coordination: Organize business meetings and field trips to production sites and farming areas for firsthand market assessment.<\/p>\n

\u25aa Negotiation Support: Facilitate early-stage negotiations through to formal partnership agreements.<\/td>\n<\/tr>\n

M&A Advisory<\/td>\n\u25aa Target Identification and Evaluation: Identify and assess agricultural companies that match the investor\u2019s M&A strategy.<\/p>\n

\u25aa Due Diligence Support: Coordinate due diligence processes on target companies from a business and market perspective.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

[1]<\/a> Vi\u1ec7t Nam xu\u1ea5t kh\u1ea9u n\u00f4ng l\u00e2m th\u1ee7y s\u1ea3n \u0111\u1ea1t k\u1ef7 l\u1ee5c 62,4 t\u1ef7 USD trong n\u0103m 2024 | Vietnam+ (VietnamPlus)<\/a><\/p>\n

[2]<\/a> S\u1ea3n xu\u1ea5t n\u00f4ng, l\u00e2m nghi\u1ec7p v\u00e0 th\u1ee7y s\u1ea3n n\u0103m 2024 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u trong n\u01b0\u1edbc v\u00e0 xu\u1ea5t kh\u1ea9u<\/a><\/p>\n

[3]<\/a> https:\/\/www.vietnamplus.vn\/viet-nam-xuat-khau-nong-lam-thuy-san-dat-ky-luc-624-ty-usd-trong-nam-2024-post1004019.vnp<\/a><\/p>\n

[4]<\/a> https:\/\/www.vietnamplus.vn\/viet-nam-xuat-khau-nong-lam-thuy-san-dat-ky-luc-624-ty-usd-trong-nam-2024-post1004019.vnp<\/a><\/p>\n

[5]<\/a> Thu h\u00fat \u0111\u1ea7u t\u01b0 FDI v\u00e0o n\u00f4ng nghi\u1ec7p: v\u1eabn c\u00f2n nhi\u1ec1u vi\u1ec7c c\u1ea7n l\u00e0m<\/a><\/p>\n

[6]<\/a> TTWTO VCCI – Chi ph\u00ed logistics cao khi\u1ebfn xu\u1ea5t kh\u1ea9u n\u00f4ng s\u1ea3n nhi\u1ec1u thu\u1eadn l\u1ee3i nh\u01b0ng k\u00e9m c\u1ea1nh tranh<\/a><\/p>\n

[7]<\/a> TTWTO VCCI – Chi ph\u00ed logistics cao khi\u1ebfn xu\u1ea5t kh\u1ea9u n\u00f4ng s\u1ea3n nhi\u1ec1u thu\u1eadn l\u1ee3i nh\u01b0ng k\u00e9m c\u1ea1nh tranh<\/a><\/p>\n

[8]<\/a> C\u1ea5p thi\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia cho n\u00f4ng s\u1ea3n Vi\u1ec7t<\/a><\/p>\n

[9]<\/a> X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n Vi\u1ec7t Nam<\/a><\/p>\n

[10]<\/a> Vi\u1ec7t Nam nh\u1eadn h\u01a1n 1.000 th\u00f4ng b\u00e1o \u0111i\u1ec1u ch\u1ec9nh an to\u00e0n th\u1ef1c ph\u1ea9m t\u1eeb c\u00e1c n\u01b0\u1edbc trong n\u0103m 2024 | B\u00c1O SA\u0300I GO\u0300N GIA\u0309I PHO\u0301NG<\/a><\/p>\n

[11]<\/a> Bai-bao-ve-Nong-nghiep-4.0-Duc_KTNN-Lan-2.pdf<\/p>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 l\u1ee3i th\u1ebf c\u01a1 b\u1ea3n, Vi\u1ec7t Nam v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng \u0111i\u1ec3m y\u1ebfu mang t\u00ednh h\u1ec7 th\u1ed1ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh trung t\u00e2m n\u00f4ng s\u1ea3n th\u1ef1c ph\u1ea9m to\u00e0n c\u1ea7u.<\/p>","protected":false},"author":12,"featured_media":22100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1160,1459],"class_list":["post-22089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-food-agriculture-en","tag-investment-en"],"yoast_head":"\nVietnam's potential to become a global Agri-Food Hub: Opportunities and challenges - B-Company<\/title>\n<meta name=\"description\" content=\"Despite foundational strengths and advantages, Vietnam faces systemic weaknesses that must be addressed to become a global agri-food hub.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnams-potential-to-become-a-global-agri-food-hub-opportunities-and-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam's potential to become a global Agri-Food Hub: Opportunities and challenges\" \/>\n<meta property=\"og:description\" content=\"Despite foundational strengths and advantages, Vietnam faces systemic weaknesses that must be addressed to become a global agri-food hub.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/vietnams-potential-to-become-a-global-agri-food-hub-opportunities-and-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T10:01:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Vietnam-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vi\/vietnams-potential-to-become-a-global-agri-food-hub-opportunities-and-challenges\/\",\"url\":\"https:\/\/b-company.jp\/vi\/vietnams-potential-to-become-a-global-agri-food-hub-opportunities-and-challenges\/\",\"name\":\"Vietnam's potential to become a global Agri-Food Hub: Opportunities and challenges - 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