{"id":22063,"date":"2025-07-17T17:24:44","date_gmt":"2025-07-17T10:24:44","guid":{"rendered":"https:\/\/b-company.jp\/?p=22063"},"modified":"2025-07-17T17:24:44","modified_gmt":"2025-07-17T10:24:44","slug":"changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises\/","title":{"rendered":"S\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u00e0nh m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam: C\u01a1 h\u1ed9i cho doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Tuy nhi\u00ean, s\u1ef1 t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n th\u00f4ng qua nh\u1eefng thay \u0111\u1ed5i r\u00f5 r\u1ec7t v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hi\u1ec7n t\u1ea1i, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam c\u00f3 gi\u00e1 tr\u1ecb kho\u1ea3ng 1.400 t\u1ef7 \u0111\u1ed3ng v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, \u0111\u1ea1t m\u1ee9c \u01b0\u1edbc t\u00ednh 1.400 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2027.<\/p>\n

Vietnam Cosmetics Market Size<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: T\u1ef7 USD
\n\"Vietnam<\/p>\n

Ngu\u1ed3n: Statista<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\n

\u2013 T\u1ea7ng l\u1edbp trung l\u01b0u \u0111ang ph\u00e1t tri\u1ec3n<\/u><\/em>: Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua th\u1eddi k\u1ef3 ho\u00e0ng kim v\u1ec1 d\u00e2n s\u1ed1, v\u1edbi t\u1ea7ng l\u1edbp trung l\u01b0u hi\u1ec7n chi\u1ebfm 13% d\u00e2n s\u1ed1 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 26% v\u00e0o n\u0103m 2026[1]<\/a>Nh\u00f3m n\u00e0y c\u00f3 thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

\u2013 \u1ea2nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1<\/u><\/em>: S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1eb3ng h\u1ea1n nh\u01b0 TikTok Shop v\u00e0 Shopee Mall, \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong gi\u1edbi tr\u1ebb v\u00e0 t\u1ea7ng l\u1edbp trung l\u01b0u m\u1edbi n\u1ed5i, th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ch\u1edbp nho\u00e1ng, n\u1ed9i dung t\u1eeb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1c bu\u1ed5i tr\u00ecnh di\u1ec5n tr\u1ef1c ti\u1ebfp. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ed3ng th\u1eddi nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng \u0111ang thay \u0111\u1ed5i.<\/p>\n

\u2013 N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p<\/u><\/em>: Sau \u0111\u1ea1i d\u1ecbch COVID-19, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 \u00fd th\u1ee9c h\u01a1n kh\u00f4ng ch\u1ec9 v\u1ec1 s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t m\u00e0 c\u00f2n v\u1ec1 ngo\u1ea1i h\u00ecnh v\u00e0 vi\u1ec7c ch\u0103m s\u00f3c b\u1ea3n th\u00e2n. S\u1ef1 thay \u0111\u1ed5i trong t\u01b0 duy n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da v\u00e0 l\u00e0m \u0111\u1eb9p h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 v\u1ec1 da v\u00e0 h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe l\u00e0n da l\u00e2u d\u00e0i.<\/p>\n

\u2013 L\u1ee3i th\u1ebf nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ea1nh m\u1ebd:<\/u><\/em> Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, ph\u1ee5 n\u1eef chi\u1ebfm 50,1% trong t\u1ed5ng s\u1ed1 100,3 tri\u1ec7u d\u00e2n c\u1ee7a Vi\u1ec7t Nam v\u00e0o n\u0103m 2023[2]<\/a>, trong khi nh\u1eefng ng\u01b0\u1eddi t\u1eeb 15 \u0111\u1ebfn 59 tu\u1ed5i chi\u1ebfm 62,2%[3]<\/a>, \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed9ng l\u1ef1c nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p.<\/p>\n

M\u1ef9 ph\u1ea9m nh\u1eadp kh\u1ea9u: C\u00e1c lo\u1ea1i ph\u1ed5 bi\u1ebfn v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam n\u1ed5i b\u1eadt v\u1edbi s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 c\u1ea3 ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c gi\u00e1, \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n\n\n\n
Ki\u1ec3u<\/strong><\/td>\nS\u1ef1 mi\u00eau t\u1ea3<\/strong><\/td>\n<\/tr>\n
Ch\u0103m s\u00f3c da<\/td>\n\u00b7 \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u v\u00e0 l\u00e0 ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t, v\u1edbi h\u01a1n 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da h\u00e0ng ng\u00e0y.<\/p>\n

\u00b7 M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Statista n\u0103m 2023 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean cho th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t bao g\u1ed3m s\u1eefa r\u1eeda m\u1eb7t (49,1%), n\u01b0\u1edbc hoa v\u00e0 n\u01b0\u1edbc hoa (41,2%), ch\u1ea5t ch\u1ed1ng m\u1ed3 h\u00f4i (31,8%), kem ch\u1ed1ng n\u1eafng (31,4%), kem d\u01b0\u1ee1ng \u1ea9m (25%), kem d\u01b0\u1ee1ng da m\u1eb7t (20,9%) v\u00e0 m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng da (19,5%)[4]<\/a>.<\/p>\n

\u00b7 M\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd sang c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1, t\u1ef1 nhi\u00ean v\u00e0 thu\u1ea7n chay, t\u1ea1o ra c\u01a1 h\u1ed9i cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi tham gia.<\/p>\n

\u00b7 Nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a c\u0169ng \u0111ang t\u0103ng l\u00ean, do d\u00e2n s\u1ed1 gi\u00e0 h\u00f3a v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao. Ngo\u00e0i ra, m\u1ef9 ph\u1ea9m phi gi\u1edbi t\u00ednh \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u. M\u1eb7c d\u00f9 ch\u01b0a c\u00f3 d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 cho Vi\u1ec7t Nam, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac r\u1ea5t h\u1ee9a h\u1eb9n, ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c c\u1ee7a nam gi\u1edbi v\u1ec1 v\u1ebb \u0111\u1eb9p.<\/td>\n<\/tr>\n

S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c<\/td>\n\u00b7 Th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng lo\u1ea1i c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m \u0111i\u1ec1u tr\u1ecb m\u1ee5c ti\u00eau.<\/p>\n

\u00b7 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ea3o d\u01b0\u1ee3c (v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3 b\u1ed3 h\u00f2n, v\u1ecf b\u01b0\u1edfi, g\u1eebng) v\u00e0 tr\u00e1nh c\u00e1c h\u00f3a ch\u1ea5t nh\u01b0 sulfat v\u00e0 paraben.<\/p>\n

\u00b7 C\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 nh\u01b0 r\u1ee5ng t\u00f3c, g\u00e0u v\u00e0 ph\u1ee5c h\u1ed3i h\u01b0 t\u1ed5n \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. C\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn bao g\u1ed3m d\u1ea7u g\u1ed9i, d\u1ea7u x\u1ea3 v\u00e0 c\u00e1c li\u1ec7u ph\u00e1p ch\u0103m s\u00f3c chuy\u00ean s\u00e2u nh\u01b0 serum d\u01b0\u1ee1ng t\u00f3c, d\u1ea7u d\u01b0\u1ee1ng v\u00e0 m\u1eb7t n\u1ea1.<\/td>\n<\/tr>\n

Trang \u0111i\u1ec3m<\/td>\n\u00b7 M\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac n\u0103ng \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi Th\u1ebf h\u1ec7 Z v\u00e0 Th\u1ebf h\u1ec7 Millennials, c\u0169ng nh\u01b0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\u00b7 Th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecb chi ph\u1ed1i b\u1edfi phong c\u00e1ch trang \u0111i\u1ec3m K-beauty t\u1ef1 nhi\u00ean, m\u1ecfng nh\u1eb9 v\u1edbi v\u1ebb ngo\u00e0i \u201cl\u00e0n da th\u1ee7y tinh\u201d. V\u1edbi kh\u00ed h\u1eadu \u1ea9m \u01b0\u1edbt c\u1ee7a Vi\u1ec7t Nam, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng l\u00e2u tr\u00f4i, ki\u1ec3m so\u00e1t d\u1ea7u v\u00e0 ch\u1ed1ng n\u01b0\u1edbc \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. C\u00e1c l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u bao g\u1ed3m kem ch\u1ed1ng n\u1eafng (th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m kem l\u00f3t), kem n\u1ec1n cushion, son kem l\u00ec v\u00e0 son tint b\u00f3ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch tr\u1ecdng t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb vi\u1ec7c l\u00e0m \u0111\u1eb9p b\u1ec1 ngo\u00e0i sang ch\u0103m s\u00f3c da n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 chuy\u00ean bi\u1ec7t. Vi\u1ec7c ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng kem ch\u1ed1ng n\u1eafng ki\u1ec3m so\u00e1t d\u1ea7u v\u00e0 serum ph\u1ee5c h\u1ed3i da cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng am hi\u1ec3u h\u01a1n v\u00e0 c\u00f3 nhu c\u1ea7u ch\u0103m s\u00f3c da chuy\u00ean bi\u1ec7t h\u01a1n (v\u00ed d\u1ee5: da d\u1ea7u ho\u1eb7c da nh\u1ea1y c\u1ea3m, ph\u1ee5c h\u1ed3i sau t\u1ed5n th\u01b0\u01a1ng).<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111ang m\u1edf r\u1ed9ng kh\u00f4ng ch\u1ec9 v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n v\u1ec1 \u0111\u1ed9 tinh vi, \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng th\u1ee9c khoa h\u1ecdc ti\u00ean ti\u1ebfn, gi\u1ea3i ph\u00e1p chuy\u00ean bi\u1ec7t v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y mang \u0111\u1ebfn c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n, v\u1ed1n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u v\u00e0 c\u00f4ng ngh\u1ec7 b\u00e0o ch\u1ebf ti\u00ean ti\u1ebfn. C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a (ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng nh\u00e2n kh\u1ea9u h\u1ecdc) v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c da ph\u00f9 h\u1ee3p v\u1edbi kh\u00ed h\u1eadu nhi\u1ec7t \u0111\u1edbi c\u1ee7a Vi\u1ec7t Nam mang l\u1ea1i ti\u1ec1m n\u0103ng \u0111\u1eb7c bi\u1ec7t m\u1ea1nh m\u1ebd.<\/p>\n

B&Company c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Nh\u1eadt B\u1ea3n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n\n\n\n\n\n\n\n
D\u1ecbch v\u1ee5<\/strong><\/td>\nS\u1ef1 mi\u00eau t\u1ea3<\/strong><\/td>\n<\/tr>\n
Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u<\/strong><\/td>\n\u00b7 Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng: T\u00ecm hi\u1ec3u h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n

\u00b7 Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh, k\u00eanh ph\u00e2n ph\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n

\u00b7 Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng: X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac c\u00f3 ti\u1ec1m n\u0103ng cao theo \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp v\u00e0 khu v\u1ef1c (v\u00ed d\u1ee5: m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean, s\u1ea3n ph\u1ea9m d\u00e0nh cho da nh\u1ea1y c\u1ea3m, m\u1ef9 ph\u1ea9m cao c\u1ea5p).<\/td>\n<\/tr>\n

T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><\/td>\n\u00b7 Chi\u1ebfn l\u01b0\u1ee3c STP (Ph\u00e2n kh\u00fac \u2013 Nh\u1eafm m\u1ee5c ti\u00eau \u2013 \u0110\u1ecbnh v\u1ecb): T\u01b0 v\u1ea5n v\u1ec1 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch th\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

\u00b7 Chi\u1ebfn l\u01b0\u1ee3c 4P (S\u1ea3n ph\u1ea9m \u2013 Gi\u00e1 c\u1ea3 \u2013 \u0110\u1ecba \u0111i\u1ec3m \u2013 X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i): \u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i (ngo\u1ea1i tuy\u1ebfn\/tr\u1ef1c tuy\u1ebfn) v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi Vi\u1ec7t Nam.<\/td>\n<\/tr>\n

H\u1ed7 tr\u1ee3 \u0111\u1ea7u t\u01b0 v\u00e0 k\u1ebft n\u1ed1i \u0111\u1ed1i t\u00e1c<\/strong><\/td>\n\u00b7 T\u00ecm nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ed1i t\u00e1c b\u00e1n l\u1ebb: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i, b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00f9 h\u1ee3p.<\/p>\n

\u00b7 H\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd: H\u1ed7 tr\u1ee3 li\u00ean l\u1ea1c v\u1edbi c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd v\u00e0 xin gi\u1ea5y ph\u00e9p \u0111\u0103ng k\u00fd s\u1ea3n ph\u1ea9m t\u1eeb B\u1ed9 Y t\u1ebf Vi\u1ec7t Nam.<\/p>\n

\u00b7 T\u01b0 v\u1ea5n ph\u00e1p l\u00fd v\u00e0 thu\u1ebf: T\u01b0 v\u1ea5n v\u1ec1 khu\u00f4n kh\u1ed5 ph\u00e1p l\u00fd, c\u00e1c v\u1ea5n \u0111\u1ec1 thu\u1ebf v\u00e0 th\u1ee7 t\u1ee5c \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i.<\/td>\n<\/tr>\n

Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 ra m\u1eaft th\u00ed \u0111i\u1ec3m<\/strong><\/td>\n\u00b7 Ki\u1ec3m tra s\u1ea3n ph\u1ea9m: Thu th\u1eadp ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tr\u01b0\u1edbc khi tung ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u00b7 Ra m\u1eaft th\u1eed nghi\u1ec7m: H\u1ed7 tr\u1ee3 tri\u1ec3n khai quy m\u00f4 nh\u1ecf t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 \u0110\u00e0 N\u1eb5ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

[1]<\/a> https:\/\/vneconomy.vn\/viet-nam-se-co-26-dan-so-thuoc-tang-lop-trung-luu-vao-nam-2026.htm<\/a><\/p>\n

[2]<\/a> https:\/\/en.baochinhphu.vn\/viet-nams-population-exceeds-100-million-mark-111240102154853925.htm<\/a><\/p>\n

[3]<\/a> https:\/\/www.ijeijournal.com\/papers\/Vol13-Issue8\/13086265.pdf<\/p>\n

[4]<\/a> C\u1ee5c Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng m\u1ea1i Qu\u1ed1c t\u1ebf: https:\/\/www.trade.gov\/market-intelligence\/vietnam-beauty-and-personal-care-products<\/a><\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n th\u00f4ng qua s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>","protected":false},"author":12,"featured_media":22066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1922,1132],"yoast_head":"\nChanges in Consumer preferences in the Cosmetics industry in Vietnam: Opportunities for Japanese enterprises - B-Company<\/title>\n<meta name=\"description\" content=\"The Vietnam cosmetics industry's growth is not only measured in market size, but also through shifts in consumer awareness and preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes in Consumer preferences in the Cosmetics industry in Vietnam: Opportunities for Japanese enterprises - 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