{"id":22002,"date":"2025-07-10T17:38:19","date_gmt":"2025-07-10T10:38:19","guid":{"rendered":"https:\/\/b-company.jp\/?p=22002"},"modified":"2025-08-19T15:04:41","modified_gmt":"2025-08-19T08:04:41","slug":"vietnam-is-emerging-as-an-ideal-travel-destination-for-korean-visitors","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-is-emerging-as-an-ideal-travel-destination-for-korean-visitors\/","title":{"rendered":"Vi\u1ec7t Nam \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch l\u00fd t\u01b0\u1edfng cho du kh\u00e1ch H\u00e0n Qu\u1ed1c"},"content":{"rendered":"
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<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Korean travelers are becoming more prominent than ever in the Vietnamese tourism market. With the added winds of affordable travel, cultural similarities, and relaxed visa regulations, Korea is poised to become the top country to drive Vietnam’s tourism industry.<\/p>\n

27% of foreign tourists are Korean, and Southern beaches are gaining popularity<\/strong><\/h3>\n

According to the Vietnam National Administration of Tourism (VNAT), the number of foreign tourists from January to September 2024 reached approximately 13 million, of which approximately 3.5 million were from South Korea, accounting for approximately 27% of the total[1]<\/a>. By country, South Korea recorded the largest number of tourists, surpassing China, Taiwan, the United States, and Japan.[2]<\/a><\/p>\n

[Figure 1] Number of tourists to Vietnam (1st to 3rd quarters of 2024)<\/strong><\/p>\n

\uff08100%=1,270\u4e07\u4eba\uff09
\n\"Number<\/p>\n

 <\/p>\n

Source: MOCST (Ministry of Culture, Sports and Tourism)<\/p>\n

[Figure 2] Number of Korean tourists to Vietnam (million)<\/strong><\/p>\n

\"Number<\/p>\n

Source: MOCST (Ministry of Culture, Sports and Tourism)<\/p>\n

The destinations for Korean tourists are concentrated in the south and south-central areas, where the climate is warm and there are many attractions, with Phu Quoc, Da Nang, and Nha Trang being the most popular destinations. Demand for travel to avoid the cold in winter is becoming established.<\/p>\n

Visa exemptions and increased air routes boost tourism<\/strong><\/h3>\n

Government support is also helping. In October 2023, the Vietnamese government expanded the number of countries that are exempt from visas, allowing Korean tourists to stay in the country for up to 45 days. The removal of the institutional barriers that previously prevented long-term stays has led to an increase in repeat visitors and long-term residents.<\/p>\n

In addition, air routes between Vietnam and South Korea are expanding. There are more than 20 direct flights between Hanoi and Ho Chi Minh City and Seoul, Busan, and Daegu [3]<\/a>, and in recent years, connections with coastal cities such as Cam Ranh and Nha Trang have also been increasing. One of the reasons why South Korea is chosen is its geographical convenience.<\/p>\n

Familiarity and price competitiveness<\/strong><\/h3>\n

In addition, Vietnam is highly rated by Korean travelers as a country with which they have a cultural affinity. There are many similarities in cuisine, etiquette, and values, and the coexistence of an exotic atmosphere and a comfortable atmosphere is what makes Vietnam so appealing.<\/p>\n

[Figure 3] Comparison of travel expenses per day in major tourist destinations in Asia<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\nHoi An, Vietnam<\/strong><\/td>\nBali, Indonesia<\/strong><\/td>\nPenang, Malaysia<\/strong><\/td>\nPhuket, Thailand<\/strong><\/td>\nDelhi, India<\/strong><\/td>\n<\/tr>\n
1 cup of coffee<\/td>\n1.3<\/td>\n1.8<\/td>\n2.3<\/td>\n2.1\u200b<\/td>\n2.2<\/td>\n<\/tr>\n
1 local beer (bottle\/can)<\/td>\n1.2<\/td>\n2.4<\/td>\n3.4<\/td>\n2.1<\/td>\n3.4\u200b<\/td>\n<\/tr>\n
1 Coke\/Pepsi (bottle\/can)<\/td>\n0.7<\/td>\n1.3<\/td>\n1.7<\/td>\n1.0<\/td>\n2.1\u200b<\/td>\n<\/tr>\n
1 glass of wine<\/td>\n3.6<\/td>\n4.2<\/td>\n4.5<\/td>\n6.0\u200b<\/td>\n5.9\u200b<\/td>\n<\/tr>\n
1.5L mineral water<\/td>\n0.4<\/td>\n0.5<\/td>\n0.3<\/td>\n0.5<\/td>\n0.3<\/td>\n<\/tr>\n
Sunscreen<\/td>\n3.7\u200b<\/td>\n12.1<\/td>\n8.5<\/td>\n9.3<\/td>\n4.7\u200b<\/td>\n<\/tr>\n
Insect repellent spray\/cream<\/td>\n1.1<\/td>\n0.8<\/td>\n3.3<\/td>\n1.5<\/td>\n1.1<\/td>\n<\/tr>\n
Dinner course for two with wine<\/td>\n39.2<\/td>\n40.2<\/td>\n50.7<\/td>\n55.3<\/td>\n58.2<\/td>\n<\/tr>\n
Total (pounds)<\/strong><\/td>\n51.2<\/strong><\/td>\n63.3<\/strong><\/td>\n74.6<\/strong><\/td>\n77.8<\/strong><\/td>\n77.8<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: Post Office UK<\/p>\n

The price is also very competitive. In a survey by Office UK, Hoi An was ranked number one as “the world’s cheapest travel destination,” with the average daily expenditure including accommodation, meals, sightseeing, etc. being approximately 51 pounds (approximately 9,600 yen), a significant difference compared to other Asian and European countries [4]<\/a>.<\/p>\n

Korean language support is on the rise, why hospitality is also a popular choice<\/strong><\/h3>\n

The local tourism industry is also strengthening its capacity to welcome Korean tourists. Hotels and restaurants are increasingly offering Korean language services, and tours and pamphlets are also being translated into Korean. Communication beyond the language barrier makes the travel experience more comfortable, and the cultural closeness is encouraging “repeater visits.”<\/p>\n

[Figure 4] Changes in the number of Korean tourists (million people)<\/strong><\/p>\n

\"Changes<\/p>\n

Source: MOCST (Ministry of Culture, Sports and Tourism)<\/p>\n

In 2023, the number of searches for “Vietnam” on the major Korean search site “NAVER” increased by 260% compared to the same period last year [5]<\/a>. Vietnam has become a regular in the top three countries that Koreans want to visit next.<\/p>\n

Strategic response for the winter peak season<\/strong><\/h3>\n

This trend also represents a major business opportunity for travel agencies and tourist facilities. In normal years, visits by Koreans are concentrated in December to February and August, and the number of visitors in the winter of 2024 is expected to increase by more than 20% compared to the previous year.<\/p>\n

The combination of “beach resort + cultural experience” is expected to be particularly effective. During the Lunar New Year period, events such as Vietnamese traditional culture and cooking classes, and events with Korean-speaking guides have been well-received, directly leading to increased tourist engagement. In addition, considering that family and group travel is the norm, discount packages and Korean-style amenities are also effective measures.<\/p>\n

Cultural resonance and economic rationality drive the project<\/strong><\/h3>\n

Vietnam and Korea are close both physically and culturally. This familiarity has made Vietnam a popular overseas travel destination for Koreans, with both being casual and satisfying.<\/p>\n

Can Vietnam turn this trend into a sustainable exchange rather than a passing one by designing products specifically for the Korean market and strengthening hospitality? Now, a new turning point is upon the Vietnamese tourism industry.<\/p>\n

\n

[1]<\/a> Source: Vietnam National Administration of Tourism (VNAT) news ” Tourist Situation in September and the First 9 Months of 2024 <\/a>” (October 2024)<\/p>\n

[2]<\/a> Source: Vietnam National Administration of Tourism (VNAT) data, ” International Visitors to Vietnam > Market Segmentation <\/a>” <\/a>( <\/a>April <\/a>2025 <\/a>)<\/p>\n

[3]<\/a> Source: Communist Party of Vietnam News, ” Vietnam Airlines Plays an Important Bridging Role in Promoting Vietnam – South Korea Relations <\/a>” (July 2024)<\/p>\n

[4]<\/a> Source: Post Office (UK) News ” Holiday Money Report 2025 <\/a>” (March 2025)<\/p>\n

[5]<\/a> Source: NAVER Corporation (Korea) data ” Vietnam <\/a>” (April 2025)<\/p>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Du kh\u00e1ch H\u00e0n Qu\u1ed1c \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng du l\u1ecbch Vi\u1ec7t Nam. V\u1edbi nh\u1eefng l\u1ee3i th\u1ebf v\u1ec1 du l\u1ecbch gi\u00e1 r\u1ebb, t\u01b0\u01a1ng \u0111\u1ed3ng v\u0103n h\u00f3a v\u00e0 quy \u0111\u1ecbnh th\u1ecb th\u1ef1c d\u1ec5 d\u00e0ng h\u01a1n, H\u00e0n Qu\u1ed1c \u0111ang s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u th\u00fac \u0111\u1ea9y ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam. 27% du kh\u00e1ch qu\u1ed1c t\u1ebf l\u00e0 ng\u01b0\u1eddi H\u00e0n Qu\u1ed1c, v\u00e0 c\u00e1c b\u00e3i bi\u1ec3n ph\u00eda Nam \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Theo Hi\u1ec7p h\u1ed9i Du l\u1ecbch Vi\u1ec7t Nam,<\/p>","protected":false},"author":12,"featured_media":22006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,75,1357],"tags":[1172],"class_list":["post-22002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-reports-en","category-news-press-release-en","tag-hotel-lodging-en"],"yoast_head":"\nVietnam is emerging as an ideal travel destination for Korean visitors - B-Company<\/title>\n<meta name=\"description\" content=\"Korean travelers are more prominent than ever in Vietnam, making Korea the top country to drive Vietnam's tourism industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-is-emerging-as-an-ideal-travel-destination-for-korean-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam is emerging as an ideal travel destination for Korean visitors\" \/>\n<meta property=\"og:description\" content=\"Korean travelers are more prominent than ever in Vietnam, making Korea the top country to drive Vietnam's tourism industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/vietnam-is-emerging-as-an-ideal-travel-destination-for-korean-visitors\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T10:38:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T08:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/07\/Phan-Thiet-Vietnam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vi\/vietnam-is-emerging-as-an-ideal-travel-destination-for-korean-visitors\/\",\"url\":\"https:\/\/b-company.jp\/vi\/vietnam-is-emerging-as-an-ideal-travel-destination-for-korean-visitors\/\",\"name\":\"Vietnam is emerging as an ideal travel destination for Korean visitors - 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