{"id":21926,"date":"2025-07-07T16:17:09","date_gmt":"2025-07-07T09:17:09","guid":{"rendered":"https:\/\/dev-web.b-company.jp\/?p=21926"},"modified":"2025-07-07T17:01:29","modified_gmt":"2025-07-07T10:01:29","slug":"tightening-management-regulations-on-online-sales-of-hand-carried-goods-an-opportunity-for-official-imports","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/tightening-management-regulations-on-online-sales-of-hand-carried-goods-an-opportunity-for-official-imports\/","title":{"rendered":"Si\u1ebft ch\u1eb7t qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng x\u00e1ch tay tr\u1ef1c tuy\u1ebfn: C\u01a1 h\u1ed9i cho h\u00e0ng nh\u1eadp kh\u1ea9u ch\u00ednh ng\u1ea1ch"},"content":{"rendered":"
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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em> Please contact us if you have any requests.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

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In recent years, online sales of hand-carried goods have become increasingly popular in Vietnam, particularly on e-commerce platforms and social media. However, the rapid growth of this business model has posed several challenges in tax management, product quality control, origin verification, and fair competition. In response, the government is implementing tighter regulations to support the development of officially imported goods. These efforts help level the playing field, allowing officially imported products to compete more fairly on price while ensuring better quality, warranties and consumer protections.<\/p>\n

The Growth of Hand-Carried Goods Online in Vietnam<\/strong><\/h3>\n

Hand-carried sales involve importing goods bought from abroad (usually developed countries such as the US, EU, Japan, Korea) and brought into Vietnam either through personal luggage or shipping services. Hand-carried goods become popular during the early stages of trade liberalization, especially after the trade agreements with the Soviet Union (1991) and Vietnam\u2019s accession to ASEAN (1995).<\/p>\n

The rising demand for foreign goods, along with the resumption of international flights by Vietnam Airlines to Bangkok, Paris, and Moscow in 1993, laid the groundwork for the growth of hand-carried imports.<\/p>\n

Initially, such goods were mainly brought back by flight attendants, pilots, and people traveling abroad for business or tourism. Popular items included cosmetics, dietary supplements, clothing, household appliances, and electronics. In recent years, the business and transportation of hand-carried goods have grown even more robust due to increasing demand.<\/p>\n

According to a report by e-commerce data company Metric, the total transaction value on e-commerce platforms reached VND 319 trillion in 2024, a 37.36% increase from 2023[1]<\/a>. The boom in e-commerce has not only expanded market scale but also made hand-carried sales more accessible and convenient.<\/p>\n

Online retail sales on E-Commerce (Including Shopee, Tiktok Shop, Lazada, Tiki, Sendo)
\n<\/strong>(Unit: trillion VND)<\/p>\n

\"\"<\/em><\/p>\n

Source: Metric<\/em><\/p>\n

Online platforms, especially through livestream selling, allow vendors to reach customers quickly, reduce rental costs, and foster direct interaction and trust. Additionally, hand-carried sales are thriving on social media platforms such as Facebook and Instagram. These channels not included in official statistics but hold a significant share in real-world business activities.<\/p>\n

Market share of largest E-Commerces, 2024
\n<\/strong>(100%=25 billion USD)<\/p>\n

\"\"<\/em><\/p>\n

Sources: \u201cGoogle, Temasek and Bain & Company\u201d[2]<\/strong><\/a><\/em><\/p>\n

Violations and Consequences of Online Hand-Carried Sales<\/strong><\/h3>\n

Despite offering high profits, many individuals and small business owners engaged in hand-carried sales have not fully complied with their tax obligations, causing budget losses and creating unfair competition for officially imported products (which must comply with all regulations, resulting in higher costs). Below are the types of taxes commonly evaded by hand-carried sellers[3]<\/a>:<\/p>\n

–\u00a0 Import Tax<\/strong>: Applied to goods exceeding the duty-free allowance (VND 10 million per person per trip). Many sellers exploit loopholes by bringing in goods under personal travel to avoid declaration.<\/p>\n

–\u00a0 Value-Added Tax (VAT)<\/strong>: Usually at 10%, calculated on the total value of goods post-import tax. Hand-carried goods often skip this tax due to lack of import procedures.<\/p>\n

–\u00a0 Special Consumption Tax (SCT)<\/strong>: Applied to items such as alcohol, tobacco, high-end cosmetics, perfumes, mobile phones, etc.<\/p>\n

–\u00a0 Personal Income Tax (PIT)<\/strong>: For sellers with annual revenues over VND 100 million (tax rate of 0.5%). Many individuals avoid this by not registering for their business.<\/p>\n

–\u00a0 Business License Tax<\/strong>: Required if annual revenue exceeds VND 100 million, ranging from VND 300,000 to VND 1 million.<\/p>\n

–\u00a0 Customs Fees<\/strong>: Often bypassed due to the undeclared nature of hand-carried goods.<\/p>\n

–\u00a0 Environmental Protection and Anti-Dumping Taxes<\/strong>: Applied to specific products but usually evaded.<\/p>\n

Moreover, hand-carried goods are not subject to quality control, posing potential risks to consumer safety. Products of unclear origin may harm health and compromise consumer rights. Nevertheless, consumers often overlook these potential risks and continue to prefer hand-carried goods because of their foreign origin, lower prices compared to official imports, and the convenience of a wide and readily available product selection.<\/p>\n

Government Regulatory Actions<\/strong><\/h3>\n

To address these issues, the government has implemented several measures to tighten control over hand-carried online sales. According to Circular 40\/2021\/TT-BTC, from August 1, 2021[4]<\/a>, e-commerce platforms are required to withhold and pay VAT and PIT (Personal Income Tax) on behalf of individual sellers, at rates of 1% and 0.5%, respectively. This aims to ensure fair and comprehensive tax collection across business models.<\/p>\n

In addition, tax authorities have ramped up inspections, monitoring, and enforcement against violations. The use of IT in tax administration such as linking e-commerce platform data with tax authorities enhances efficiency and reduces tax evasion.<\/p>\n

The government\u2019s regulation of hand-carried goods business helps create a transparent business environment and protects consumer rights.<\/p>\n

Opportunities for Officially Imported Goods<\/strong><\/h3>\n

The stricter control of online hand-carried sales opens new opportunities for officially imported products. As hand-carried goods face tighter scrutiny and lose their price advantage, consumers are more likely to shift toward officially imported items that guarantee quality, origin, and warranty rights. This trend encourages businesses to invest in product quality, after-sales services, and brand building, fostering consumer protection and a healthier business environment. It’s a chance for legitimate enterprises to strengthen their position and pursue sustainable growth.<\/p>\n

———–<\/p>\n

With over 15 years of experience in the Vietnamese market, B&Company is proud to be a strategic partner supporting many brands in their journey to effectively, legally, and sustainably enter and expand their businesses. We offer comprehensive market research solutions from industry trend analysis and consumer behavior studies to competitor and distribution chain assessments, helping businesses accurately identify target segments and optimize market strategies. Beyond data, B&Company provides guidance on business models compliant with Vietnam\u2019s legal framework, connects businesses with trusted local partners, and builds long-term development roadmaps, enabling brands to enhance competitiveness and create lasting value in the local market.<\/p>\n

[1]<\/a> Online Retail Market Landscape 2024 & Forecast 2025: https:\/\/www.scribd.com\/document\/842824046\/Metric-online-E-com-Report-2025-English-Ver-1740491205?utm_source=chatgpt.com<\/a><\/p>\n

[2]<\/a> \u00a0\u2018e-Conomy SEA 2024\u2019 report (Google, Temasek v\u00e0 Bain & Company): <\/em>https:\/\/economysea.withgoogle.com\/\/intl\/ALL_vn\/home\/?b%27utm_source=chatgpt.com%27<\/em><\/a><\/p>\n

[3]<\/a> Legal Information Portal: lhttps:\/\/thuvienphapluat.vn\/hoi-dap-phap-luat\/839E580-hd-hang-hoa-nhap-khau-vao-viet-nam-phai-chiu-cac-loai-thue-nao.html<\/a><\/p>\n

[4]<\/a> Legal Information Portal: https:\/\/thuvienphapluat.vn\/van-ban\/Thue-Phi-Le-Phi\/Thong-tu-40-2021-TT-BTC-huong-dan-thue-gia-tri-gia-tang-thue-thu-nhap-ca-nhan-477635.aspx<\/a><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, vi\u1ec7c b\u00e1n h\u00e0ng x\u00e1ch tay tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>","protected":false},"author":7,"featured_media":21934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1130],"class_list":["post-21926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-retail-en"],"yoast_head":"\nTightening management regulations on Online Sales of Hand-Carried Goods: An Opportunity for Official Imports - B-Company<\/title>\n<meta name=\"description\" content=\"In recent years, online sales of hand-carried goods have become increasingly popular in Vietnam, particularly on e-commerce platforms and social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev-web.b-company.jp\/tightening-management-regulations-on-online-sales-of-hand-carried-goods-an-opportunity-for-official-imports\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tightening management regulations on Online Sales of Hand-Carried Goods: An Opportunity for Official Imports - 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