{"id":21848,"date":"2025-06-26T17:46:17","date_gmt":"2025-06-26T10:46:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=21848"},"modified":"2025-06-26T17:46:17","modified_gmt":"2025-06-26T10:46:17","slug":"assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/","title":{"rendered":"\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p t\u1ea1i H\u00e0 N\u1ed9i"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Hanoi is experiencing rapid growth in its middle and upper-class populations, creating a strong foundation for increased demand in premium food products. Coupled with a rising consumer focus on healthy and high-quality food, this presents a promising market opportunity for investors looking to enter the premium grocery sector in the future.<\/p>\n

Hanoi\u2019s Potential for Growth in the Premium Food Sector<\/strong><\/h3>\n

The overall size of Vietnam\u2019s food retail market has seen modest growth from 2018 to 2023. Within this, modern trade channels and e-commerce have experienced continuous expansion. In contrast, traditional retail channels, while still holding the largest market share, have shown slow growth and appear to be reaching saturation.<\/p>\n

Food retail market size in Vietnam from 2018 to 2023<\/strong><\/p>\n

Unit: Million USD
\n\"Food<\/em><\/p>\n

Source: B&Company Synthesis<\/em><\/p>\n

Overall, consumers in Hanoi are increasingly concerned about the quality and origin of their food. By the end of 2023, the city had established agreements with 43 provinces across the country and developed 997 safe food supply chains, a total increase of 51 chains compared to 2022. This trend highlights a growing demand for safe and high-quality food, creating favorable conditions for the development of premium food stores[1]<\/a>.<\/p>\n

In addition, Vietnam\u2019s middle class is projected to grow from 13% of the population in 2023 (approximately 13 million people) to 26% by 2026, primarily concentrated in major urban centers like Hanoi and Ho Chi Minh City[2]<\/a>. While the total consumer spending in Ho Chi Minh City is currently significantly higher than in Hanoi, the average income per capita in Hanoi is slightly higher, indicating considerable room for growth in the premium food segment within this market[3]<\/a>.<\/p>\n

In addition to the rising of the middle class, Hanoi is home to a significant international community, concentrated in high-end urban areas such as the Ciputra urban area (Tay Ho district, known for its many embassies), Vinhomes Riverside (Long Bien district), and luxury apartments around Hoan Kiem and its surroundings. This group mainly consists of professionals, entrepreneurs, and foreign families who have a strong demand for imported food products aligned with their consumption habits. This creates a specialized market demand for products typically offered by premium food store chains, including cheese, wine, cold cuts, international spices, and more.<\/p>\n

Premium grocery stores in a high-end urban area<\/strong><\/p>\n

\"Premium<\/em><\/p>\n

Source: <\/em>Vietnam Trade and Industry Review<\/em><\/a><\/p>\n

Some Key Brands in Hanoi<\/strong><\/h3>\n

The premium food retail market in Hanoi is becoming increasingly vibrant, with the presence of numerous domestic and international brands enjoying wide coverage. These stores are mainly concentrated in densely populated districts and major shopping centers. Being located within shopping malls allows retailers to tap into a steady flow of high-income customers, but it also involves high rental costs and often requires sharing a percentage of revenue with the mall management.<\/p>\n

Some premium grocery store chains in Hanoi<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
Chain<\/strong><\/td>\nOrigin<\/strong><\/td>\nEntrance year in Vietnam<\/strong><\/td>\nDescription<\/strong><\/td>\nNumber of stores in Hanoi<\/strong><\/td>\n<\/tr>\n
Homefarm<\/td>\n\n

Vietnam<\/p>\n<\/td>\n

\n

2016<\/p>\n<\/td>\n

Focuses on imported food such as US beef, Norwegian salmon, and frozen goods<\/td>\n~90<\/td>\n<\/tr>\n
AEON<\/td>\nJapan<\/td>\n2014<\/td>\nHigh-quality general supermarket from Japan<\/td>\n20<\/td>\n<\/tr>\n
Gofood<\/td>\nVietnam<\/td>\n\n

2016<\/p>\n<\/td>\n

Specializes in imported beef and high-end seafood. Supplies gourmet customers and restaurants<\/td>\n13<\/td>\n<\/tr>\n
FujiMart<\/td>\nVietnam (joint venture between Japan and Vietnam)<\/td>\n\n

2018<\/p>\n<\/td>\n

Joint venture supermarket between BRG Group (Vietnam) and Sumitomo (Japan). Japanese-style supermarket offering fresh and processed foods<\/td>\n10<\/td>\n<\/tr>\n
Annam Gourmet<\/td>\n\n

Vietnam<\/p>\n<\/td>\n

\n

2001<\/p>\n<\/td>\n

Premium food chain offering imported and organic products. Targets high-income and expatriate customers<\/td>\n2<\/td>\n<\/tr>\n
Lotte Mart<\/td>\nSouth Korea<\/td>\n2008<\/td>\nKorean hypermarket with diverse products, emphasizing customer experience and private brand (Choice L). Located in Lotte Center and Lotte Mall Tay Ho.<\/td>\n2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

Source: B&Company Synthesis<\/em><\/p>\n

Challenges for Investors in the Market<\/strong><\/h3>\n

Although the premium food store market in Hanoi shows significant growth potential, there are still several challenges that investors need to consider.<\/p>\n

In terms of investment costs, rental prices for prime locations in Hanoi are very high, especially in central districts, upscale urban areas, and even some suburban zones. For instance, in 2024, rental prices in central locations in Hanoi averaged 173 USD\/m\u00b2\/month, while suburban areas experienced a similar trend, with rental prices averaging around 37 USD\/m\u00b2\/month[4]<\/a>. Additionally, the cost of imported goods depends heavily on foreign exchange rates, import taxes, and international shipping fees. Import duties and customs procedures for food products can also be complex and costly. Finally, premium stores require well-trained and qualified staff, which translates to higher labor costs compared to average retail operations. Daily operating expenses\u2014including utilities, store decoration, and marketing\u2014are also significant to maintain product quality and deliver a superior customer experience.<\/p>\n

In terms of investment risk, the premium segment is sensitive to the overall economic health. During economic downturns, consumers tend to tighten their spending and prioritize essential goods. Secondly, global supply chain risks such as fluctuations in shipping costs, shortages of refrigerated containers, or geopolitical disruptions can interrupt supply or increase import expenses. Lastly, large retail corporations with strong financial resources and scale may sell some imported products at lower prices to attract customers, creating competitive pressure.<\/p>\n

Conclusion<\/strong><\/h3>\n

Premium food stores have strong growth potential due to increasing demand and favorable market conditions. However, to succeed, businesses need to manage investments efficiently and maintain a distinct brand identity. With the expanding wealthy class, this model is expected to continue thriving in Hanoi.<\/p>\n

\n

[1]<\/a> https:\/\/hanoimoi.vn\/phat-trien-997-chuoi-cung-ung-thuc-pham-an-toan-cho-ha-noi-653045.html<\/p>\n

[2]<\/a> https:\/\/vneconomy.vn\/viet-nam-se-co-26-dan-so-thuoc-tang-lop-trung-luu-vao-nam-2026.htm<\/p>\n

[3]<\/a> PX Web \u2013 General Statistics Office of Vietnam<\/a><\/p>\n

[4]<\/a> https:\/\/www.cbrevietnam.com\/insights\/figures\/hanoi-figures-q4-2024<\/p>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

H\u00e0 N\u1ed9i \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u1ec1 d\u00e2n s\u1ed1 thu\u1ed9c t\u1ea7ng l\u1edbp trung v\u00e0 th\u01b0\u1ee3ng l\u01b0u, t\u1ea1o ra c\u01a1 h\u1ed9i cho ng\u00e0nh h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p.<\/p>","protected":false},"author":12,"featured_media":21853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1130],"class_list":["post-21848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-retail-en"],"yoast_head":"\nAssessing the Development Potential of High-End Grocery Stores in Hanoi - B-Company<\/title>\n<meta name=\"description\" content=\"Hanoi is experiencing rapid growth in the middle and upper-class populations, presenting opportunities for the premium grocery sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assessing the Development Potential of High-End Grocery Stores in Hanoi\" \/>\n<meta property=\"og:description\" content=\"Hanoi is experiencing rapid growth in the middle and upper-class populations, presenting opportunities for the premium grocery sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T10:46:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/\",\"url\":\"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/\",\"name\":\"Assessing the Development Potential of High-End Grocery Stores in Hanoi - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg\",\"datePublished\":\"2025-06-26T10:46:17+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"Hanoi is experiencing rapid growth in the middle and upper-class populations, presenting opportunities for the premium grocery sector.\",\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/#primaryimage\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg\",\"contentUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"],\"url\":\"https:\/\/b-company.jp\/vi\/author\/anh-ntnb-company-jp\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p t\u1ea1i H\u00e0 N\u1ed9i - B-Company","description":"H\u00e0 N\u1ed9i \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u1ec1 d\u00e2n s\u1ed1 thu\u1ed9c t\u1ea7ng l\u1edbp trung v\u00e0 th\u01b0\u1ee3ng l\u01b0u, t\u1ea1o ra c\u01a1 h\u1ed9i cho ng\u00e0nh h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-company.jp\/vi\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/","og_locale":"vi_VN","og_type":"article","og_title":"Assessing the Development Potential of High-End Grocery Stores in Hanoi","og_description":"Hanoi is experiencing rapid growth in the middle and upper-class populations, presenting opportunities for the premium grocery sector.","og_url":"https:\/\/b-company.jp\/vi\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/","og_site_name":"B-Company","article_published_time":"2025-06-26T10:46:17+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg","type":"image\/jpeg"}],"author":"B& Company","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"B& Company","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"5 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/","url":"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/","name":"\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p t\u1ea1i H\u00e0 N\u1ed9i - B-Company","isPartOf":{"@id":"https:\/\/b-company.jp\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/#primaryimage"},"image":{"@id":"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/#primaryimage"},"thumbnailUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg","datePublished":"2025-06-26T10:46:17+00:00","author":{"@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491"},"description":"H\u00e0 N\u1ed9i \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u1ec1 d\u00e2n s\u1ed1 thu\u1ed9c t\u1ea7ng l\u1edbp trung v\u00e0 th\u01b0\u1ee3ng l\u01b0u, t\u1ea1o ra c\u01a1 h\u1ed9i cho ng\u00e0nh h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p.","inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/b-company.jp\/ja\/assessing-the-development-potential-of-high-end-grocery-stores-in-hanoi\/#primaryimage","url":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg","contentUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Premium-grocery-stores.jpg","width":1920,"height":1280},{"@type":"WebSite","@id":"https:\/\/b-company.jp\/vi\/#website","url":"https:\/\/b-company.jp\/vi\/","name":"C\u00f4ng ty B","description":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng & T\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 Vi\u1ec7t Nam","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-company.jp\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491","name":"C\u00f4ng ty B&","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","caption":"B& Company"},"sameAs":["http:\/\/b-company.jp"],"url":"https:\/\/b-company.jp\/vi\/author\/anh-ntnb-company-jp\/"}]}},"_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/21848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=21848"}],"version-history":[{"count":3,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/21848\/revisions"}],"predecessor-version":[{"id":21855,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/21848\/revisions\/21855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/21853"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=21848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=21848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=21848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}