{"id":21815,"date":"2025-06-24T17:58:37","date_gmt":"2025-06-24T10:58:37","guid":{"rendered":"https:\/\/b-company.jp\/?p=21815"},"modified":"2025-08-19T15:05:27","modified_gmt":"2025-08-19T08:05:27","slug":"franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/","title":{"rendered":"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i lan r\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam, nh\u01b0ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Nh\u1eadt B\u1ea3n v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Vi\u1ec7t Nam. V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, v\u1ed1n n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t th\u00e2m nh\u1eadp v\u00e0o l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111ang tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng. Tuy nhi\u00ean, v\u1edbi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng t\u0103ng cao \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111ang ph\u1ee7 b\u00f3ng \u0111en l\u00ean ng\u00e0nh, c\u00e1c c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u01b0\u1edbng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi.<\/p>\n

M\u1edf r\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng<\/strong><\/h3>\n

K\u1ec3 t\u1eeb khi Vi\u1ec7t Nam gia nh\u1eadp WTO n\u0103m 2007, th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a n\u01b0\u1edbc n\u00e0y \u0111\u00e3 m\u1edf r\u1ed9ng theo t\u1eebng n\u0103m. T\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 \u0111\u0103ng k\u00fd \u0111\u1ea1t 330, g\u1ea5p ba l\u1ea7n so v\u1edbi 10 n\u0103m tr\u01b0\u1edbc (Bi\u1ec3u \u0111\u1ed3 1). Trong s\u1ed1 n\u00e0y, ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u00e0 ng\u00e0nh t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, chi\u1ebfm 45% trong t\u1ed5ng s\u1ed1.<\/p>\n

[H\u00ecnh 1] S\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n n\u01b0\u1edbc ngo\u00e0i theo ng\u00e0nh<\/strong><\/p>\n

\"Number<\/p>\n

Ngu\u1ed3n: B&Company<\/p>\n

Vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c c\u0169ng th\u00fac \u0111\u1ea9y vi\u1ec7c m\u1edf r\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. T\u1ea1i Vi\u1ec7t Nam, vi\u1ec7c \u0111\u0103ng k\u00fd nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t h\u1ee3p ph\u00e1p trong v\u00f2ng n\u0103m ng\u00e0y l\u00e0m vi\u1ec7c [1]<\/a>Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 m\u1ea5t t\u1edbi m\u1ed9t th\u00e1ng, nh\u01b0ng t\u00ednh \u0111\u01a1n gi\u1ea3n c\u1ee7a th\u1ee7 t\u1ee5c n\u00e0y v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c qu\u1ed1c gia kh\u00e1c.<\/p>\n

Trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, c\u00e1c c\u01a1 s\u1edf c\u00e0 ph\u00ea, tr\u00e0, th\u1ee9c \u0103n nhanh v\u00e0 BBQ r\u1ea5t ph\u1ed5 bi\u1ebfn. Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc nh\u01b0 C\u00e0 ph\u00ea v\u00f9ng cao nguy\u00ean <\/a>V\u00e0 Trung <\/a>Nguy\u1ec5n <\/a>\u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i nh\u01b0 X\u1ed5 s\u1ed1 <\/a>, KFC <\/a>, V\u00e0 Jollibee <\/a>c\u0169ng \u0111ang kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh.<\/p>\n

[H\u00ecnh 2] C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng n\u01b0\u1edbc ngo\u00e0i (th\u00e1ng 5 n\u0103m 2025)<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\nS\u1ea3n ph\u1ea9m<\/strong><\/td>\nQu\u1ed1c gia<\/strong><\/td>\nS\u1ed1 c\u1eeda h\u00e0ng<\/strong><\/td>\nPh\u1ea1m vi t\u1ec9nh<\/strong><\/td>\n<\/tr>\n
T\u1ed5ng c\u1ed9ng<\/strong><\/td>\nH\u00e0 N\u1ed9i<\/strong><\/td>\nHCM<\/strong><\/td>\nKh\u00e1c<\/strong><\/td>\n<\/tr>\n
H\u1ed7n h\u1ee3p<\/a><\/td>\n\u0110\u00e1<\/td>\nTrung Qu\u1ed1c<\/td>\n1,000+<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n63\/63<\/td>\n<\/tr>\n
Cao nguy\u00ean<\/a><\/td>\nC\u00e0 ph\u00ea<\/td>\nVi\u1ec7t Nam<\/td>\n874<\/td>\n187<\/td>\n308<\/td>\n379<\/td>\n60\/63<\/td>\n<\/tr>\n
Trung Nguy\u00ean<\/a><\/td>\nC\u00e0 ph\u00ea<\/td>\nVi\u1ec7t Nam<\/td>\n774<\/td>\n82<\/td>\n183<\/td>\n509<\/td>\n63\/63<\/td>\n<\/tr>\n
Ph\u00fac Long<\/a><\/td>\nC\u00e0 ph\u00ea<\/td>\nVi\u1ec7t Nam<\/td>\n260<\/td>\n37<\/td>\n162<\/td>\n61<\/td>\n22\/63<\/td>\n<\/tr>\n
X\u1ed5 s\u1ed1<\/a><\/td>\nTh\u1ee9c \u0103n nhanh<\/td>\nH\u00e0n Qu\u1ed1c<\/td>\n240<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n52\/63<\/td>\n<\/tr>\n
KFC<\/a><\/td>\nTh\u1ee9c \u0103n nhanh<\/td>\nM\u1ef9<\/td>\n200<\/td>\n24<\/td>\n21<\/td>\n155<\/td>\n41\/63<\/td>\n<\/tr>\n
Jollibee<\/a><\/td>\nTh\u1ee9c \u0103n nhanh<\/td>\nM\u1ef9<\/td>\n200<\/td>\n12<\/td>\n38<\/td>\n150<\/td>\n52\/63<\/td>\n<\/tr>\n
\u00d4ng B\u1ea7u<\/a><\/td>\nC\u00e0 ph\u00ea<\/td>\nVi\u1ec7t Nam<\/td>\n165<\/td>\n5<\/td>\n110<\/td>\n50<\/td>\n26\/63<\/td>\n<\/tr>\n
Nh\u00e0 Gogi<\/a><\/td>\nTh\u1ecbt n\u01b0\u1edbng<\/td>\nH\u00e0n Qu\u1ed1c<\/td>\n153<\/td>\n34<\/td>\n50<\/td>\n69<\/td>\n39\/63<\/td>\n<\/tr>\n
Dookki<\/a><\/td>\nTh\u1ee9c \u0103n nhanh<\/td>\nH\u00e0n Qu\u1ed1c<\/td>\n130+<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n56\/63<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: B&Company<\/p>\n

[H\u00ecnh 3] C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a Nh\u1eadt B\u1ea3n (th\u00e1ng 5 n\u0103m 2025)<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\nS\u1ea3n ph\u1ea9m<\/strong><\/td>\nN\u0103m<\/strong><\/td>\nS\u1ed1 c\u1eeda h\u00e0ng<\/strong><\/td>\n<\/tr>\n
T\u1ed5ng c\u1ed9ng<\/strong><\/td>\nH\u00e0 N\u1ed9i<\/strong><\/td>\nHCM<\/strong><\/td>\nDN<\/strong><\/td>\n<\/tr>\n
R\u00e2u Papa<\/a><\/td>\nB\u00e1nh ng\u1ecdt<\/td>\n2017<\/td>\n16<\/td>\n8<\/td>\n8<\/td>\n0<\/td>\n<\/tr>\n
Gyu Shige<\/a><\/td>\nTh\u1ecbt n\u01b0\u1edbng<\/td>\n2016<\/td>\n10<\/td>\n1<\/td>\n9<\/td>\n0<\/td>\n<\/tr>\n
Coco Ichibanya<\/a><\/td>\nM\u00ec \u0103n li\u1ec1n<\/td>\n2017<\/td>\n6<\/td>\n1<\/td>\n5<\/td>\n0<\/td>\n<\/tr>\n
Chateraise<\/a><\/td>\nB\u00e1nh ng\u1ecdt<\/td>\n2024<\/td>\n5<\/td>\n0<\/td>\n5<\/td>\n0<\/td>\n<\/tr>\n
Gyu Kaku<\/a><\/td>\nTh\u1ecbt n\u01b0\u1edbng<\/td>\n2023<\/td>\n5<\/td>\n1<\/td>\n4<\/td>\n0<\/td>\n<\/tr>\n
Botejyu Okonomiyaki<\/a><\/td>\n\u0110\u1ed3 \u0103n<\/td>\n2017<\/td>\n5<\/td>\n1<\/td>\n4<\/td>\n0<\/td>\n<\/tr>\n
Basta Hiro<\/a><\/td>\nM\u00ec \u1ed1ng<\/td>\n2017<\/td>\n5<\/td>\n1<\/td>\n5<\/td>\n0<\/td>\n<\/tr>\n
Ramen Hachiban<\/a><\/td>\nM\u00ec \u0103n li\u1ec1n<\/td>\n2024<\/td>\n3<\/td>\n0<\/td>\n3<\/td>\n0<\/td>\n<\/tr>\n
Pablo Cheesetar<\/a><\/td>\nB\u00e1nh ng\u1ecdt<\/td>\n2021<\/td>\n3<\/td>\n2<\/td>\n1<\/td>\n0<\/td>\n<\/tr>\n
Sushi Gutten<\/a><\/td>\nSushi<\/td>\n2018<\/td>\n1<\/td>\n0<\/td>\n0<\/td>\n1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: B&Company<\/p>\n

Singapore, Nh\u1eadt B\u1ea3n, Trung Qu\u1ed1c v\u00e0 H\u00e0n Qu\u1ed1c l\u00e0 nh\u1eefng nh\u00e0 cung c\u1ea5p nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u1edbn, trong \u0111\u00f3 Singapore chi\u1ebfm 27% t\u1ed5ng th\u1ecb tr\u01b0\u1eddng (H\u00ecnh 4). M\u1eb7c d\u00f9 19 th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m Chateraise <\/a>V\u00e0 Hachiban <\/a>, \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Nh\u1eadt B\u1ea3n, nh\u01b0ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf.<\/p>\n

[H\u00ecnh 4] S\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng n\u01b0\u1edbc ngo\u00e0i theo qu\u1ed1c gia (%)<\/strong><\/p>\n

\"Number<\/p>\n

Ngu\u1ed3n: B&Company<\/p>\n

C\u1ea1nh tranh \u1edf c\u00e1c th\u00e0nh ph\u1ed1 \u0111ang n\u00f3ng l\u00ean, nh\u01b0ng th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n \u0111ang cho th\u1ea5y d\u1ea5u hi\u1ec7u t\u0103ng tr\u01b0\u1edfng<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb kho\u1ea3ng 27 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024. [2]<\/a>Tuy nhi\u00ean, \u0111\u1eb1ng sau s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd n\u00e0y, c\u00e1c v\u1ea5n \u0111\u1ec1 c\u0169ng \u0111\u00e3 tr\u1edf n\u00ean r\u00f5 r\u00e0ng. Gi\u00e1 thu\u00ea \u0111ang t\u0103ng \u1edf c\u00e1c khu v\u1ef1c th\u00e0nh th\u1ecb v\u00e0 t\u1ea1i trung t\u00e2m Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, gi\u00e1 thu\u00ea \u0111\u00e3 t\u0103ng 16% so v\u1edbi n\u0103m tr\u01b0\u1edbc [3]<\/a>. M\u1ed9t s\u1ed1 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n \u0111ang m\u1ea5t m\u1ed9t ph\u1ea7n t\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd cho thu\u00ea [4]<\/a>.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean b\u00e3o h\u00f2a, v\u1edbi s\u1ef1 c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa v\u00e0 c\u00e0 ph\u00ea ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, th\u1eadm ch\u00ed bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh danh nh\u01b0 Starbucks <\/a>V\u00e0 H\u1ed7n h\u1ee3p <\/a>\u0111\u00f3ng c\u1eeda c\u00e1c c\u1eeda h\u00e0ng kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n

Trong b\u1ed1i c\u1ea3nh n\u00e0y, th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1edbi. Kho\u1ea3ng 62% d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1ed1ng \u1edf v\u00f9ng n\u00f4ng th\u00f4n v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u0103ng l\u00ean do s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0 [5]<\/a>Tuy nhi\u00ean, s\u1ee9c mua v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3.<\/p>\n

Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi iPOS <\/a>V\u00e0 Nestle Vi\u1ec7t Nam, <\/a>ph\u1ea7n l\u1edbn ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, 40%, cho bi\u1ebft [6]<\/a>h\u1ecd mu\u1ed1n tr\u1ea3 21.000 \u0111\u1ebfn 35.000 VND (kho\u1ea3ng 1,0 \u0111\u1ebfn 1,5 USD) cho m\u1ed9t c\u1ed1c \u0111\u1ed3 u\u1ed1ng. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng 10 ph\u1ea7n tr\u0103m so v\u1edbi n\u0103m tr\u01b0\u1edbc. Tuy nhi\u00ean, \u00edt ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn \u0111\u1ed3 u\u1ed1ng c\u00f3 gi\u00e1 cao h\u01a1n, v\u00ec v\u1eady c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Th\u00e1ch th\u1ee9c ph\u00e1p l\u00fd v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/strong><\/h3>\n

Trong khi th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111ang m\u1edf r\u1ed9ng, v\u1eabn c\u00f2n nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1edbi h\u1ec7 th\u1ed1ng. C\u00e1c lu\u1eadt li\u00ean quan \u0111\u1ebfn nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n t\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb khi ch\u00fang \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u00e0o n\u0103m 2005 v\u00e0 c\u00f3 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng lo ng\u1ea1i v\u1ec1 nguy c\u01a1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ecb t\u1ed5n h\u1ea1i v\u00e0 v\u1ea5n \u0111\u1ec1 h\u00e0ng gi\u1ea3.<\/p>\n

Thi\u1ebfu c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1eadu c\u1ea7n c\u0169ng l\u00e0 r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng v\u00e0o c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n. Th\u00e0nh c\u00f4ng \u1edf c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u01a1n gi\u1ea3n m\u00e0 c\u00f2n c\u1ea7n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng h\u1eadu c\u1ea7n linh ho\u1ea1t.<\/p>\n

Trong khi th\u1ecb tr\u01b0\u1eddng nh\u01b0\u1ee3ng quy\u1ec1n nh\u00e0 h\u00e0ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng \u0111ang chuy\u1ec3n t\u1eeb \u201cm\u1edf r\u1ed9ng quy m\u00f4\u201d sang \u201cthi\u1ebft l\u1eadp l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng\u201d. C\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i, bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n, \u0111ang \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u n\u1eafm b\u1eaft ch\u00ednh x\u00e1c s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 b\u00e1m r\u1ec5 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n.<\/p>\n

\n

[1]<\/a> Ngu\u1ed3n: Th\u01b0 vi\u1ec7n v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt (c\u01a1 s\u1edf d\u1eef li\u1ec7u ph\u00e1p lu\u1eadt tr\u1ef1c tuy\u1ebfn) \u2013 \u201d Th\u00f4ng t\u01b0 s\u1ed1 09\/2006\/TT-BTM ng\u00e0y 25 th\u00e1ng 5 n\u0103m 2006 h\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i <\/a>\u201d (Th\u00e1ng 5 n\u0103m 2006)<\/p>\n

[2]<\/a> Ngu\u1ed3n: b\u00e0i vi\u1ebft c\u1ee7a iPOS (m\u1ed9t c\u00f4ng ty gi\u1ea3i ph\u00e1p POS), \u201d iPOS v\u00e0 Nestl\u00e9 Professional c\u00f4ng b\u1ed1 B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng kinh doanh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam n\u0103m 2024 <\/a>\u201d (Th\u00e1ng 3 n\u0103m 2025)<\/p>\n

[3]<\/a> Ngu\u1ed3n: B\u00e0i vi\u1ebft c\u1ee7a CBRE Vi\u1ec7t Nam (c\u00f4ng ty d\u1ecbch v\u1ee5 b\u1ea5t \u0111\u1ed9ng s\u1ea3n) \u201d S\u1ed1 li\u1ec7u c\u1ee7a Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh Qu\u00fd 4 n\u0103m 2024 <\/a>\u201d (Th\u00e1ng 1 n\u0103m 2025)<\/p>\n

[4]<\/a> Ngu\u1ed3n: B\u00e0i vi\u1ebft c\u1ee7a VIRAC (c\u00f4ng ty nghi\u00ean c\u1ee9u ng\u00e0nh) \u201d Ng\u00e0nh F&B Vi\u1ec7t Nam n\u1ed7 l\u1ef1c v\u01b0\u1ee3t kh\u00f3 trong n\u1eeda \u0111\u1ea7u n\u0103m 2024 <\/a>\u201d (th\u00e1ng 10 n\u0103m 2024)<\/p>\n

[5]<\/a> Ngu\u1ed3n: B\u00e0i vi\u1ebft c\u1ee7a GSO (T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam), \u201d Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed: K\u1ebft qu\u1ea3 \u0111i\u1ec1u tra d\u00e2n s\u1ed1 v\u00e0 nh\u00e0 \u1edf gi\u1eefa k\u1ef3 n\u0103m 2024 <\/a>\u201d (Th\u00e1ng 1 n\u0103m 2025)<\/p>\n

[6]<\/a> Ngu\u1ed3n: B\u00e0i vi\u1ebft c\u1ee7a POS (m\u1ed9t c\u00f4ng ty gi\u1ea3i ph\u00e1p POS), \u201d iPOS <\/a>V\u00e0 <\/a>Nestl\u00e9 Professional c\u00f4ng b\u1ed1 Tri\u1ec3n l\u00e3m Th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam 2024 <\/a>V\u00e0 <\/a>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng kinh doanh \u0111\u1ed3 u\u1ed1ng <\/a>\u201d (Th\u00e1ng 3 n\u0103m 2025)<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 t\u1ea7ng l\u1edbp trung l\u01b0u.<\/p>","protected":false},"author":12,"featured_media":21822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[1138,1130],"yoast_head":"\nFranchising spreads in Vietnam's food and beverage market, but Japanese presence remains limited - B-Company<\/title>\n<meta name=\"description\" content=\"Franchising has become a new trend in Vietnam's growing food and beverage market, with the growth of the country's economy and the middle class.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchising spreads in Vietnam's food and beverage market, but Japanese presence remains limited - 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