{"id":21773,"date":"2025-06-19T16:49:09","date_gmt":"2025-06-19T09:49:09","guid":{"rendered":"https:\/\/b-company.jp\/?p=21773"},"modified":"2025-08-19T15:06:11","modified_gmt":"2025-08-19T08:06:11","slug":"vietnams-vod-market-is-growing-leaving-room-for-japanese-content-to-penetrate","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-vod-market-is-growing-leaving-room-for-japanese-content-to-penetrate\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng VOD c\u1ee7a Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n, m\u1edf ra c\u01a1 h\u1ed9i cho n\u1ed9i dung Nh\u1eadt B\u1ea3n th\u00e2m nh\u1eadp"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Vi\u1ec7t Nam \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia y\u00eau th\u00edch truy\u1ec1n h\u00ecnh nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1 v\u00e0 phong c\u00e1ch xem c\u1ee7a h\u1ecd \u0111ang b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh m\u1eb7t \u0111\u1ea5t l\u00e0 chu\u1ea9n m\u1ef1c, nh\u01b0ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, VOD (video theo y\u00eau c\u1ea7u) t\u1eadp trung v\u00e0o TV th\u00f4ng minh \u0111\u00e3 gia t\u0103ng. Khi c\u1ea5u tr\u00fac cung c\u1ea5p n\u1ed9i dung tr\u1edf n\u00ean to\u00e0n c\u1ea7u h\u00f3a h\u01a1n, ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 c\u00e1c kh\u1ea3 n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a n\u1ed9i dung c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Nh\u1eadt B\u1ea3n.<\/p>\n

TV th\u00f4ng minh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c m\u1edf r\u1ed9ng nhanh ch\u00f3ng th\u1eddi gian xem<\/strong><\/h3>\n

Theo kh\u1ea3o s\u00e1t do Kantar th\u1ef1c hi\u1ec7n t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u00e0 H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 C\u1ea7n Th\u01a1, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi r\u1eb1ng h\u1ecd \u201c\u0111\u00e3 xem n\u1ed9i dung video nh\u01b0 TV, VOD v\u00e0 ph\u00e1t tr\u1ef1c ti\u1ebfp v\u00e0o ng\u00e0y h\u00f4m tr\u01b0\u1edbc\u201d \u0111\u00e3 t\u0103ng v\u1ecdt t\u1eeb 71% trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2020 l\u00ean 85% trong qu\u00fd th\u1ee9 hai c\u1ee7a n\u0103m 2021. Th\u1eddi gian xem trung b\u00ecnh c\u0169ng t\u0103ng t\u1eeb 82 ph\u00fat l\u00ean 112 ph\u00fat.<\/p>\n

Nh\u1eefng thay \u0111\u1ed5i c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y trong c\u00e1c thi\u1ebft b\u1ecb xem. Smart TV l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i 66%, ti\u1ebfp theo l\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh (61%) v\u00e0 m\u00e1y t\u00ednh x\u00e1ch tay (53%) [1]<\/a>. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng trong khi phong c\u00e1ch truy\u1ec1n th\u1ed1ng \u201cxem TV c\u00f9ng gia \u0111\u00ecnh trong ph\u00f2ng kh\u00e1ch\u201d v\u1eabn gi\u1eef nguy\u00ean th\u00ec thi\u1ebft b\u1ecb xem v\u00e0 n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh \u0111ang chuy\u1ec3n sang \u201clo\u1ea1i TV th\u00f4ng minh + theo y\u00eau c\u1ea7u\u201d.<\/p>\n

L\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u1ec1 t\u1ef7 l\u1ec7 GDP, v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng<\/strong><\/h3>\n

[H\u00ecnh 1] Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng VOD tr\u00ean GDP (1\/100%, 2023)<\/strong><\/p>\n

\"VOD<\/p>\n

(\u0110\u1ec3 so s\u00e1nh: Nh\u1eadt B\u1ea3n 15,4, Hoa K\u1ef3 25,4, V\u01b0\u01a1ng qu\u1ed1c Anh 24,6)<\/p>\n

Th\u1ecb tr\u01b0\u1eddng VOD c\u1ee7a Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t kho\u1ea3ng 320 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2023, t\u0103ng kho\u1ea3ng 60% l\u00ean 490 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2028. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd kh\u00f4ng ph\u1ea3i l\u00e0 quy m\u00f4 tuy\u1ec7t \u0111\u1ed1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, m\u00e0 l\u00e0 th\u1ef1c t\u1ebf l\u00e0 chi ti\u00eau cho VOD t\u00ednh theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m GDP l\u00e0 cao nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1.<\/p>\n

YouTube v\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c c\u00f4ng ty trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc<\/strong><\/h3>\n

[H\u00ecnh 2] C\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 VOD l\u1edbn c\u1ee7a Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
T\u00ean c\u00f4ng ty<\/strong><\/td>\nQu\u1ed1c t\u1ecbch<\/strong><\/td>\nN\u0103m v\u00e0o Vi\u1ec7t Nam<\/strong><\/td>\nChia s\u1ebb doanh s\u1ed1\u00a0<\/strong>(2022)<\/strong><\/td>\n<\/tr>\n
YouTube<\/td>\nCH\u00daNG TA<\/td>\n2005<\/td>\n37%<\/td>\n<\/tr>\n
FPT Ch\u01a1i<\/td>\nVi\u1ec7t Nam<\/td>\n2013<\/td>\n11%<\/td>\n<\/tr>\n
Netflix<\/td>\nCH\u00daNG TA<\/td>\n2016<\/td>\n11%<\/td>\n<\/tr>\n
VTVGo<\/td>\nVi\u1ec7t Nam<\/td>\n2015<\/td>\n11%<\/td>\n<\/tr>\n
iQIYI<\/td>\nTrung Qu\u1ed1c<\/td>\n2020<\/td>\n8%<\/td>\n<\/tr>\n
POPS<\/td>\nVi\u1ec7t Nam<\/td>\n2008<\/td>\n6%<\/td>\n<\/tr>\n
ng\u01b0\u1eddi kh\u00e1c<\/td>\n–<\/td>\n–<\/td>\n16%<\/td>\n<\/tr>\n
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(100%=272 tri\u1ec7u USD)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Th\u1ecb tr\u01b0\u1eddng VOD l\u00e0 chi\u1ebfn tr\u01b0\u1eddng gi\u1eefa c\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u v\u00e0 c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam trong n\u01b0\u1edbc. V\u1ec1 th\u1ecb ph\u1ea7n v\u00e0o n\u0103m 2022, YouTube c\u1ee7a Hoa K\u1ef3 s\u1ebd d\u1eabn \u0111\u1ea7u v\u1edbi th\u1ecb ph\u1ea7n 37%. C\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Netflix (11%) v\u00e0 iQIYI c\u1ee7a Trung Qu\u1ed1c (8%) c\u0169ng c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc FPT Play (11 %), VTVGo (11 %) v\u00e0 POPS (6 %) c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao, l\u00e0m n\u1ed5i b\u1eadt c\u1ea5u tr\u00fac h\u1ed7n h\u1ee3p \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. FPT l\u00e0 m\u1ed9t c\u00f4ng ty CNTT t\u01b0 nh\u00e2n, VTVGo l\u00e0 m\u1ed9t \u0111\u00e0i ph\u00e1t thanh qu\u1ed1c gia v\u00e0 POPS l\u00e0 m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng, v\u00ec v\u1eady m\u1ed7i c\u00f4ng ty \u0111\u1ec1u c\u00f3 m\u1ed9t t\u1ed5 ch\u1ee9c m\u1eb9 \u0111a d\u1ea1ng. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng, vi\u1ec7c tham gia v\u00e0o l\u0129nh v\u1ef1c VOD l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a h\u1ecd.<\/p>\n

N\u1ed9i dung ti\u1ebfng Nh\u1eadt l\u00e0 ng\u00e1ch, v\u00e0 anime l\u00e0 b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1<\/strong><\/h3>\n

V\u1eady, lo\u1ea1i n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c xem tr\u00ean VOD? Trong khi phim \u1ea3nh v\u00e0 phim truy\u1ec1n h\u00ecnh t\u1eeb Hoa K\u1ef3 v\u00e0 H\u00e0n Qu\u1ed1c c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn, c\u00e1c t\u00e1c ph\u1ea9m video c\u1ee7a Nh\u1eadt B\u1ea3n, ngo\u00e0i anime, v\u1eabn l\u00e0 m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n th\u00edch h\u1ee3p. Th\u1ef1c t\u1ebf l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc xem phim hi\u1ec7n t\u1ea1i ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00e1i g\u1ecdi l\u00e0 "nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch Nh\u1eadt B\u1ea3n". Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t l\u1ed1i tho\u00e1t. Anime d\u00e0nh cho tr\u1ebb em \u0111ang l\u00e0m t\u1ed1t, v\u1edbi "Doraemon" x\u1ebfp h\u1ea1ng cao t\u1ea1i c\u00e1c r\u1ea1p chi\u1ebfu phim h\u1ea7u nh\u01b0 h\u00e0ng n\u0103m v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c tr\u00ean VOD. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, vi\u1ec7c ph\u00e1t s\u00f3ng c\u00e1c b\u1ed9 phim truy\u1ec1n h\u00ecnh v\u00e0 phim \u0111i\u1ec7n \u1ea3nh nh\u1eafm \u0111\u1ebfn c\u00f4ng ch\u00fang \u0111\u00e3 d\u1ea7n t\u0103ng l\u00ean v\u00e0 k\u1ef3 v\u1ecdng r\u1ea5t cao v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n \u0111a th\u1ec3 lo\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n

\u0110a d\u1ea1ng h\u00f3a m\u00f4i tr\u01b0\u1eddng xem: M\u1ed9t th\u1eed nghi\u1ec7m cho Nh\u1eadt B\u1ea3n<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng VOD c\u1ee7a Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng hi\u1ebfm hoi m\u00e0 v\u0103n h\u00f3a xem truy\u1ec1n h\u00ecnh m\u1ea1nh m\u1ebd v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f9ng t\u1ed3n t\u1ea1i. Trong t\u01b0\u01a1ng lai, c\u00f3 ch\u1ed7 \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 thi\u1ebft l\u1eadp n\u1ed9i dung ti\u1ebfng Nh\u1eadt th\u00f4ng qua d\u1ecbch thu\u1eadt n\u1ed9i dung v\u00e0 ph\u1ee5 \u0111\u1ec1, t\u1ed1i \u01b0u h\u00f3a thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p kh\u00e1c. H\u00e0n Qu\u1ed1c \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong "xu\u1ea5t kh\u1ea9u v\u0103n h\u00f3a" th\u00f4ng qua phim truy\u1ec1n h\u00ecnh v\u00e0 n\u1ebfu Nh\u1eadt B\u1ea3n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1, th\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c tr\u1ee5 c\u1ed9t kh\u00e1c ngo\u00e0i anime l\u00e0 r\u1ea5t c\u1ea5p thi\u1ebft. Th\u00e0nh c\u00f4ng \u1edf m\u1ed9t qu\u1ed1c gia th\u00e2n Nh\u1eadt B\u1ea3n nh\u01b0 Vi\u1ec7t Nam c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng \u0111\u1ec3 lan t\u1ecfa hi\u1ec7u \u1ee9ng lan t\u1ecfa kh\u1eafp ch\u00e2u \u00c1.<\/p>\n

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[1]<\/a> Ngu\u1ed3n: Market Report IO\u201d B\u00e1o c\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n ph\u00e1t tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam 2020-2025: Vi\u1ec7t Nam <\/a>\u201d (th\u00e1ng 3 n\u0103m 2022)<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

VOD (video theo y\u00eau c\u1ea7u) t\u1eadp trung v\u00e0o TV th\u00f4ng minh \u0111ang gia t\u0103ng, mang \u0111\u1ebfn nhi\u1ec1u kh\u1ea3 n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c v\u1ec1 n\u1ed9i dung c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Nh\u1eadt B\u1ea3n.<\/p>","protected":false},"author":12,"featured_media":21775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[716,1146],"yoast_head":"\nVietnam's VOD market is growing, leaving room for Japanese content to penetrate - B-Company<\/title>\n<meta name=\"description\" content=\"VOD (video on demand) centered on smart TVs has been on the rise, bringing possibilities and challenges of content originating from Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnams-vod-market-is-growing-leaving-room-for-japanese-content-to-penetrate\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam's VOD market is growing, leaving room for Japanese content to penetrate - 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