{"id":21244,"date":"2025-05-23T09:34:51","date_gmt":"2025-05-23T02:34:51","guid":{"rendered":"https:\/\/b-company.jp\/?p=21244"},"modified":"2025-05-27T11:56:38","modified_gmt":"2025-05-27T04:56:38","slug":"the-booming-trend-of-chinese-retail-brands-in-vietnam-current-landscape-and-future-outlook","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-booming-trend-of-chinese-retail-brands-in-vietnam-current-landscape-and-future-outlook\/","title":{"rendered":"Xu h\u01b0\u1edbng b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Trung Qu\u1ed1c t\u1ea1i Vi\u1ec7t Nam: B\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Trung Qu\u1ed1c tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c. T\u1eeb chu\u1ed7i th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, xe \u0111i\u1ec7n (EV), m\u1ef9 ph\u1ea9m, th\u1eddi trang, \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, v.v., c\u00e1c doanh nghi\u1ec7p Trung Qu\u1ed1c \u0111ang t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh \u0111\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

B\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c \u0111ang th\u00e2m nh\u1eadp<\/strong><\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c \u0111ang th\u00e2m nh\u1eadp \u0111\u00e1ng k\u1ec3 v\u00e0o th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam, t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac t\u1ea7m trung trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 xe \u0111i\u1ec7n. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng n\u0103ng \u0111\u1ed9ng, s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 kh\u1ea3 n\u0103ng cung c\u1ea5p gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, c\u00e1c c\u00f4ng ty Trung Qu\u1ed1c \u0111ang ch\u1ee9ng t\u1ecf s\u1ef1 nhanh nh\u1eb9n v\u00e0 ch\u1ee7 \u0111\u1ed9ng h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ph\u01b0\u01a1ng T\u00e2y, cho ph\u00e9p h\u1ecd nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1.<\/p>\n

Ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng<\/em><\/strong><\/h4>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) Trung Qu\u1ed1c \u0111ang \u0111i \u0111\u1ea7u trong vi\u1ec7c m\u1edf r\u1ed9ng b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i m\u1ea1nh m\u1ebd, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o gi\u1edbi tr\u1ebb. Trong s\u1ed1 \u0111\u00f3, Mixue, m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng kem v\u00e0 tr\u00e0 m\u1ec1m, \u0111\u00e3 t\u1ea1o n\u00ean ti\u1ebfng vang l\u1edbn nh\u1ea5t. \u0110\u1ebfn cu\u1ed1i n\u0103m 2023, Mixue \u0111\u00e3 m\u1edf h\u01a1n 1.000 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i chi ph\u00ed th\u1ea5p nh\u1eafm v\u00e0o c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao \u1edf c\u00e1c th\u00e0nh ph\u1ed1 v\u00e0 th\u1ecb tr\u1ea5n [1]<\/a>. Th\u1ef1c \u0111\u01a1n gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, th\u01b0\u01a1ng hi\u1ec7u vui nh\u1ed9n v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 khi\u1ebfn n\u01a1i \u0111\u00e2y tr\u1edf th\u00e0nh \u0111i\u1ec3m t\u1ee5 t\u1eadp \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb Vi\u1ec7t Nam.<\/p>\n

C\u1eeda h\u00e0ng Mixue t\u1ea1i Aeon Mall B\u00ecnh D\u01b0\u01a1ng<\/a><\/strong><\/p>\n

\"Mixue<\/p>\n

Ti\u1ebfp theo l\u00e0 Cotti Coffee, m\u1ed9t c\u00f4ng ty m\u1edbi c\u1ee7a Trung Qu\u1ed1c \u0111\u00e3 ra m\u1eaft t\u1ea1i Vi\u1ec7t Nam v\u00e0o cu\u1ed1i n\u0103m 2023. M\u1eb7c d\u00f9 ch\u1ec9 m\u1edbi m\u1edf kho\u1ea3ng 10 c\u1eeda h\u00e0ng cho \u0111\u1ebfn nay t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, Cotti c\u00f3 k\u1ebf ho\u1ea1ch to\u00e0n c\u1ea7u \u0111\u1ea7y tham v\u1ecdng, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau 20.000 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0o n\u0103m 2025. C\u00f4ng ty \u0111\u1ecbnh v\u1ecb m\u00ecnh gi\u1eefa c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng qu\u1ed1c t\u1ebf cao c\u1ea5p nh\u01b0 Starbucks v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p c\u00e0 ph\u00ea \u0111\u1ecba ph\u01b0\u01a1ng, cung c\u1ea5p c\u00e0 ph\u00ea Arabica ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh. T\u00ednh th\u1ea9m m\u1ef9 hi\u1ec7n \u0111\u1ea1i, s\u1ea1ch s\u1ebd v\u00e0 m\u00f4 h\u00ecnh ph\u1ee5c v\u1ee5 nhanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng \u0111\u00f4 th\u1ecb nhanh c\u1ee7a Vi\u1ec7t Nam[2]<\/a>.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang t\u1ea1o ra hi\u1ec7u \u1ee9ng lan t\u1ecfa tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng Vi\u1ec7t Nam \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng t\u0103ng trong vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 v\u00e0 t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1. Trong khi \u0111\u00f3, s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n do Mixue d\u1eabn \u0111\u1ea7u \u0111ang khuy\u1ebfn kh\u00edch m\u1ed9t l\u00e0n s\u00f3ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u1ebb trong n\u01b0\u1edbc tham gia v\u00e0o l\u0129nh v\u1ef1c F&B. V\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u00e0 chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B Trung Qu\u1ed1c kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng m\u00e0 c\u00f2n \u0111ang t\u00edch c\u1ef1c \u0111\u1ecbnh h\u00ecnh n\u1ec1n v\u0103n h\u00f3a th\u1ef1c ph\u1ea9m b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em><\/strong><\/h4>\n

C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Trung Qu\u1ed1c \u0111\u00e3 t\u00edch c\u1ef1c m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh t\u1ea1i Vi\u1ec7t Nam, khai th\u00e1c n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y. C\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Taobao, Tmall, Pinduoduo v\u00e0 JD.com \u0111\u00e3 gi\u1edbi thi\u1ec7u giao di\u1ec7n ti\u1ebfng Vi\u1ec7t, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau[3]<\/a>. B\u1eb1ng c\u00e1ch x\u00f3a b\u1ecf r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef v\u00e0 cung c\u1ea5p m\u1ee9c gi\u00e1 c\u1ea1nh tranh, c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang thu h\u00fat ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u tr\u1ebb tu\u1ed5i v\u00e0 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3.<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111\u1ed9ng th\u00e1i \u0111\u00e1ng ch\u00fa \u00fd g\u1ea7n \u0111\u00e2y l\u00e0 vi\u1ec7c ra m\u1eaft Temu t\u1ea1i Vi\u1ec7t Nam v\u00e0o th\u00e1ng 10 n\u0103m 2024. Temu, n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 r\u1ebb v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, \u0111\u00e3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 \u0111\u00e1ng k\u1ec3 v\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 ng\u00e2n s\u00e1ch eo h\u1eb9p.[4]<\/a>S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a n\u00f3 b\u00e1o hi\u1ec7u m\u1ed9t giai \u0111o\u1ea1n c\u1ea1nh tranh m\u1edbi trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ed1n \u0111\u00e3 s\u00f4i \u0111\u1ed9ng c\u1ee7a Vi\u1ec7t Nam, th\u00e1ch th\u1ee9c c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 Shopee v\u00e0 Lazada.<\/p>\n

Tuy nhi\u00ean, s\u1ef1 tr\u1ed7i d\u1eady nhanh ch\u00f3ng c\u1ee7a Temu kh\u00f4ng k\u00e9o d\u00e0i \u0111\u01b0\u1ee3c l\u00e2u. V\u00e0o \u0111\u1ea7u n\u0103m 2025, ch\u00ednh quy\u1ec1n Vi\u1ec7t Nam \u0111\u00e3 \u0111\u00ecnh ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y sau khi kh\u00f4ng tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 v\u1ec1 \u0111\u0103ng k\u00fd doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i[5]<\/a>. S\u1ef1 c\u1ed1 n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 gi\u00e1m s\u00e1t ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd m\u00e0 c\u00e1c c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 n\u01b0\u1edbc ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi ch\u00ednh ph\u1ee7 c\u00f3 \u0111\u1ed9ng th\u00e1i b\u1ea3o v\u1ec7 doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u00e0 \u0111\u1ea3m b\u1ea3o c\u1ea1nh tranh c\u00f4ng b\u1eb1ng.<\/p>\n

B\u1ea5t ch\u1ea5p nh\u1eefng r\u00e0o c\u1ea3n v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Trung Qu\u1ed1c d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o Vi\u1ec7t Nam, coi \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng trong n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a \u0110\u00f4ng Nam \u00c1.<\/p>\n

T\u00f3m l\u1ea1i, trong khi m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Trung Qu\u1ed1c \u0111\u00e3 n\u1ed7 l\u1ef1c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 xuy\u00ean bi\u00ean gi\u1edbi v\u00e0 giao di\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng, th\u00ec hi\u1ec7n t\u1ea1i ch\u01b0a c\u00f3 n\u1ec1n t\u1ea3ng n\u00e0o ho\u1ea1t \u0111\u1ed9ng ch\u00ednh th\u1ee9c ho\u1eb7c c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n h\u1ee3p ph\u00e1p t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam.<\/p>\n

Xe \u0111i\u1ec7n<\/em><\/strong><\/h4>\n

Trong l\u0129nh v\u1ef1c \u00f4 t\u00f4, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t xe \u0111i\u1ec7n (EV) Trung Qu\u1ed1c c\u0169ng \u0111ang t\u0103ng c\u01b0\u1eddng d\u1ea5u \u1ea5n c\u1ee7a m\u00ecnh t\u1ea1i Vi\u1ec7t Nam, v\u1edbi BYD d\u1eabn \u0111\u1ea7u. C\u00f4ng ty \u0111\u00e3 v\u1ea1ch ra m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ea7y tham v\u1ecdng l\u00e0 m\u1edf 13 \u0111\u1ea1i l\u00fd ban \u0111\u1ea7u, v\u1edbi m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng l\u00ean kho\u1ea3ng 100 \u0111\u1ecba \u0111i\u1ec3m v\u00e0o n\u0103m 2026[6]<\/a>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd n\u00e0y b\u00e1o hi\u1ec7u cam k\u1ebft c\u1ee7a BYD trong vi\u1ec7c khai th\u00e1c th\u1ecb tr\u01b0\u1eddng xe \u0111i\u1ec7n m\u1edbi n\u1ed5i c\u1ee7a Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 th\u00fac \u0111\u1ea9y giao th\u00f4ng xanh.<\/p>\n

Announced selling prices of BYD electric car models in the Vietnamese market<\/strong><\/p>\n

\"Announced<\/em><\/strong><\/h4>\n

BYD ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u ba m\u1eabu xe \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, bao g\u1ed3m Atto 3, m\u1ed9t m\u1eabu xe crossover nh\u1ecf g\u1ecdn \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf kh\u00e1c. C\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00ean s\u00e1u m\u1eabu xe v\u00e0o th\u00e1ng 10 n\u0103m 2025, cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n \u1edf c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n[7]<\/a>S\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ty ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng chung khi Vi\u1ec7t Nam \u0111ang tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn ng\u00e0y c\u00e0ng h\u1ea5p d\u1eabn cho \u0111\u1ea7u t\u01b0 xe \u0111i\u1ec7n nh\u1edd s\u1ef1 quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i xe b\u1ec1n v\u1eefng v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 thu\u1eadn l\u1ee3i v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd.<\/p>\n

Ngo\u00e0i BYD, c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 Trung Qu\u1ed1c kh\u00e1c nh\u01b0 Wuling, Chery v\u00e0 MG (hi\u1ec7n thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Trung Qu\u1ed1c) c\u0169ng \u0111\u00e3 tham gia ho\u1eb7c th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, m\u1eb7c d\u00f9 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd v\u1eabn ch\u01b0a n\u1ed5i b\u1eadt. V\u00ed d\u1ee5, Wuling \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 l\u1eafp r\u00e1p c\u00e1c lo\u1ea1i xe \u0111i\u1ec7n mini nh\u01b0 Wuling HongGuang Mini EV, nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i l\u00e0m \u1edf th\u00e0nh th\u1ecb v\u1edbi m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng. Chery \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch th\u00e0nh l\u1eadp m\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t xe \u0111i\u1ec7n $800 tri\u1ec7u t\u1ea1i t\u1ec9nh Th\u00e1i B\u00ecnh, v\u1edbi m\u1ee5c ti\u00eau s\u1ea3n xu\u1ea5t c\u00e1c m\u1eabu xe nh\u01b0 OMODA v\u00e0 JAECOO v\u00e0o n\u0103m 2026[8]<\/a>. MG \u0111ang t\u00ecm hi\u1ec3u vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t v\u00e0 l\u1eafp r\u00e1p \u00f4 t\u00f4 t\u1ea1i Vi\u1ec7t Nam, v\u1edbi k\u1ebf ho\u1ea1ch th\u00e0nh l\u1eadp nh\u00f3m nghi\u00ean c\u1ee9u v\u00e0o cu\u1ed1i n\u0103m 2024[9]<\/a>.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng<\/strong><\/h3>\n

M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u00e2m nh\u1eadp th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Trung Qu\u1ed1c v\u00e0o Vi\u1ec7t Nam. M\u1ed9t l\u1ee3i th\u1ebf l\u1edbn l\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 s\u1ef1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m; h\u00e0ng h\u00f3a Trung Qu\u1ed1c th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf trong n\u01b0\u1edbc. V\u00ed d\u1ee5, t\u1ea1i c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng nh\u01b0 T\u00e2n B\u00ecnh v\u00e0 An \u0110\u00f4ng \u1edf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang Trung Qu\u1ed1c th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n t\u1eeb 5\u201325% so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam[10]<\/a>, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u1ea3 th\u01b0\u01a1ng nh\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty Trung Qu\u1ed1c \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3 bao g\u1ed3m m\u1ecdi giai \u0111o\u1ea1n t\u1eeb nguy\u00ean li\u1ec7u th\u00f4 \u0111\u1ebfn ph\u00e2n ph\u1ed1i, cho ph\u00e9p h\u1ecd ph\u1ea3n \u1ee9ng nhanh v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong khi v\u1eabn duy tr\u00ec chi ph\u00ed th\u1ea5p[11]<\/a>. M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&D) m\u1ea1nh m\u1ebd c\u1ee7a h\u1ecd[12]<\/a>, cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c nhanh ch\u00f3ng gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, mang l\u1ea1i cho h\u1ecd l\u1ee3i th\u1ebf ri\u00eang bi\u1ec7t so v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ed5i m\u1edbi h\u1ea1n ch\u1ebf h\u01a1n. Cu\u1ed1i c\u00f9ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c r\u1ea5t gi\u1ecfi trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng nh\u00e2n nh\u1ecf c\u1ee7a Vi\u1ec7t Nam b\u00e1n l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 TikTok \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 tr\u1ebb h\u01a1n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n

Chinese cakes on display at a store in Thu Duc City, a\u00a0district-level unit in Ho Chi Minh City<\/strong><\/p>\n

\"Chinese<\/p>\n

V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd g\u1ea7n c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng: Vi\u1ec7t Nam c\u00f3 chung \u0111\u01b0\u1eddng bi\u00ean gi\u1edbi \u0111\u1ea5t li\u1ec1n d\u00e0i v\u1edbi Trung Qu\u1ed1c, gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 th\u00eam b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c trung t\u00e2m h\u1eadu c\u1ea7n v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u1edf mi\u1ec1n B\u1eafc Vi\u1ec7t Nam, n\u00e2ng cao hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi. V\u00ed d\u1ee5, Vi\u1ec7t Nam \u0111\u00e3 ph\u00ea duy\u1ec7t m\u1ed9t d\u1ef1 \u00e1n \u0111\u1ea7y tham v\u1ecdng l\u00e0 x\u00e2y d\u1ef1ng tuy\u1ebfn \u0111\u01b0\u1eddng s\u1eaft m\u1edbi d\u00e0i 390km n\u1ed1i c\u1ea3ng H\u1ea3i Ph\u00f2ng v\u00e0 th\u1ee7 \u0111\u00f4 H\u00e0 N\u1ed9i v\u1edbi L\u00e0o Cai, m\u1ed9t \u0111i\u1ec3m bi\u00ean gi\u1edbi quan tr\u1ecdng v\u1edbi Trung Qu\u1ed1c. D\u1ef1 \u00e1n n\u00e0y, d\u1ef1 ki\u1ebfn c\u00f3 chi ph\u00ed h\u01a1n $8 t\u1ef7, nh\u1eb1m m\u1ee5c \u0111\u00edch hi\u1ec7n \u0111\u1ea1i h\u00f3a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u01b0\u1eddng s\u1eaft c\u1ee7a Vi\u1ec7t Nam v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho th\u01b0\u01a1ng m\u1ea1i v\u1edbi n\u01b0\u1edbc l\u00e1ng gi\u1ec1ng ph\u00eda b\u1eafc[13]<\/a>.<\/p>\n

H\u01a1n n\u1eefa, thu\u1ebf quan \u01b0u \u0111\u00e3i theo c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do (FTA) gi\u1eefa ASEAN v\u00e0 Trung Qu\u1ed1c l\u00e0m gi\u1ea3m thu\u1ebf nh\u1eadp kh\u1ea9u \u0111\u1ed1i v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00e0ng h\u00f3a, mang l\u1ea1i cho s\u1ea3n ph\u1ea9m Trung Qu\u1ed1c l\u1ee3i th\u1ebf r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 so v\u1edbi s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c n\u01b0\u1edbc kh\u00e1c. Theo s\u1ed1 li\u1ec7u t\u1eeb Gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i t\u00edch h\u1ee3p th\u1ebf gi\u1edbi (WITS), Vi\u1ec7t Nam \u00e1p d\u1ee5ng m\u1ee9c thu\u1ebf su\u1ea5t gi\u1ea3m \u0111\u1ed1i v\u1edbi h\u00e0ng nh\u1eadp kh\u1ea9u t\u1eeb Trung Qu\u1ed1c theo c\u00e1c hi\u1ec7p \u0111\u1ecbnh n\u00e0y, gi\u00fap t\u0103ng s\u1ee9c c\u1ea1nh tranh c\u1ee7a h\u00e0ng h\u00f3a Trung Qu\u1ed1c tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam[14]<\/a>.<\/p>\n

Th\u00e1ch th\u1ee9c v\u00e0 ph\u1ea3n \u1ee9ng theo quy \u0111\u1ecbnh<\/strong><\/h3>\n

S\u1ef1 \u0111\u1ed5 b\u1ed9 nhanh ch\u00f3ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Trung Qu\u1ed1c v\u00e0o Vi\u1ec7t Nam \u0111\u00e3 l\u00e0m d\u1ea5y l\u00ean m\u1ed1i lo ng\u1ea1i ng\u00e0y c\u00e0ng t\u0103ng trong s\u1ed1 c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng, doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c nh\u00e0 quan s\u00e1t ng\u00e0nh. M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh l\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c l\u0129nh v\u1ef1c c\u1ea1nh tranh cao nh\u01b0 th\u1eddi trang, \u0111i\u1ec7n t\u1eed v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng nhanh. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Trung Qu\u1ed1c, th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n v\u00e0 \u0111a d\u1ea1ng h\u01a1n, \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam ng\u00e0y c\u00e0ng kh\u00f3 duy tr\u00ec th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u1eeba v\u00e0 nh\u1ecf, v\u1ed1n \u0111\u00e3 b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi chi ph\u00ed s\u1ea3n xu\u1ea5t cao h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u1ea1n ch\u1ebf v\u1edbi c\u00e1c chu\u1ed7i cung \u1ee9ng ti\u00ean ti\u1ebfn, \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 theo k\u1ecbp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m li\u00ean t\u1ee5c c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c[15]<\/a>T\u00ecnh h\u00ecnh n\u00e0y c\u00f3 nguy c\u01a1 l\u00e0m x\u00f3i m\u00f2n kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p trong n\u01b0\u1edbc v\u00e0 theo th\u1eddi gian c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u1ea3m t\u00ednh \u0111a d\u1ea1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ebfu c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc b\u1ecb lo\u1ea1i b\u1ecf.<\/p>\n

\u0110\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 \u0111\u1ed9ng th\u00e1i th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p qu\u1ea3n l\u00fd nh\u1eb1m duy tr\u00ec s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng. C\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u00e3 t\u0103ng c\u01b0\u1eddng gi\u00e1m s\u00e1t c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01b0\u1edbc ngo\u00e0i, y\u00eau c\u1ea7u c\u00e1c c\u00f4ng ty nh\u01b0 Temu v\u00e0 Shein ph\u1ea3i ch\u00ednh th\u1ee9c \u0111\u0103ng k\u00fd v\u1edbi ch\u00ednh ph\u1ee7 ho\u1eb7c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c \u0111\u00ecnh ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng[16]<\/a>. C\u00e1c b\u01b0\u1edbc n\u00e0y kh\u00f4ng ch\u1ec9 nh\u1eb1m \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 lu\u1eadt ph\u00e1p Vi\u1ec7t Nam m\u00e0 c\u00f2n b\u1ea3o v\u1ec7 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc kh\u1ecfi s\u1ef1 c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh v\u00e0 ng\u0103n ch\u1eb7n s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c th\u1ef1c th\u1ec3 n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd. Ngo\u00e0i ra, c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd \u0111ang ch\u00fa \u00fd nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 tu\u00e2n th\u1ee7 thu\u1ebf[17]<\/a>, b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng[18]<\/a>v\u00e0 t\u00ednh minh b\u1ea1ch c\u1ee7a c\u00e1c giao d\u1ecbch xuy\u00ean bi\u00ean gi\u1edbi. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 v\u1eady ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng h\u01a1n c\u1ee7a Vi\u1ec7t Nam nh\u1eb1m qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, th\u00fac \u0111\u1ea9y c\u1ea1nh tranh l\u00e0nh m\u1ea1nh \u0111\u1ed3ng th\u1eddi b\u1ea3o v\u1ec7 l\u1ee3i \u00edch c\u1ee7a n\u1ec1n kinh t\u1ebf trong n\u01b0\u1edbc v\u00e0 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng l\u00e2u d\u00e0i.<\/p>\n

Tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, v\u1edbi CAGR d\u1ef1 ki\u1ebfn l\u00e0 h\u01a1n 12% \u0111\u1ebfn n\u0103m 2029, t\u0103ng t\u1eeb $142 t\u1ef7 l\u00ean $350 t\u1ef7 v\u00e0o n\u0103m 2025. Trong b\u1ed1i c\u1ea3nh n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Trung Qu\u1ed1c s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd, t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh v\u1ec1 gi\u00e1 c\u1ea3 c\u1ea1nh tranh, chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 r\u1ebb v\u00e0 trung b\u00ecnh nh\u01b0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, th\u1eddi trang v\u00e0 \u0111\u1ed3 gia d\u1ee5ng. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y v\u1eabn h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c c\u0169ng \u0111ang t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 \u00f4 t\u00f4, \u0111\u1ed3 gia d\u1ee5ng v\u00e0 c\u00f4ng ngh\u1ec7, m\u1eb7c d\u00f9 h\u1ecd v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00e2u \u00c2u, Nh\u1eadt B\u1ea3n v\u00e0 M\u1ef9 \u0111\u00e3 th\u00e0nh danh. Trong khi c\u00e1c s\u1ea3n ph\u1ea9m Trung Qu\u1ed1c s\u1ebd duy tr\u00ec l\u1ee3i th\u1ebf trong c\u00e1c danh m\u1ee5c th\u00e2n thi\u1ec7n v\u1edbi ng\u00e2n s\u00e1ch, s\u1ebd m\u1ea5t th\u1eddi gian \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 s\u00e1nh ngang v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ea5p v\u00e0 danh ti\u1ebfng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh to\u00e0n c\u1ea7u.<\/p>\n

Trong khi \u0111\u00f3, Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111ang t\u00edch c\u1ef1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00e2n b\u1eb1ng, c\u1ea1nh tranh, th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

S\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Trung Qu\u1ed1c t\u1ea1i Vi\u1ec7t Nam ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i kinh t\u1ebf khu v\u1ef1c r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng. Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch nh\u01b0 s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u00fang c\u0169ng \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. \u0110\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p n\u00e0y s\u1ebd \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, t\u1ea7m nh\u00ecn xa v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd v\u00e0 n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c gi\u1eefa ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 to\u00e0n di\u1ec7n trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

\n

[1]<\/a> https:\/\/www.vietdata.vn\/post\/vietnam-bubble-tea-market-2023-fierce-competition-among-brands?srsltid=AfmBOopxMyaZ747FG1fKe9-c5YE5kBE34-fAdnCeJtCSt1KJkW1rdcTl<\/p>\n

[2]<\/a> https:\/\/vir.com.vn\/vietnams-fb-market-exciting-for-expanding-chinese-chains-113688.html<\/p>\n

[3]<\/a> https:\/\/en.vietnamplus.vn\/foreign-e-commerce-platforms-expand-market-in-vietnam-post300967.vnp<\/p>\n

[4]<\/a> https:\/\/vietnamnet.vn\/en\/temu-s-super-low-prices-prompt-concern-as-e-commerce-giant-enters-vietnam-2334934.html<\/p>\n

[5]<\/a> https:\/\/vneconomy.vn\/e-commerce-platform-temu-suspends-operation-in-vietnam.htm<\/p>\n

[6]<\/a> https:\/\/vir.com.vn\/byd-targets-openning-100-dealerships-in-vietnam-within-next-three-years-112817.html<\/p>\n

[7]<\/a> https:\/\/www.reuters.com\/business\/autos-transportation\/byd-introduce-three-more-car-models-vietnam-market-2024-07-18\/<\/p>\n

[8]<\/a> https:\/\/www.reuters.com\/business\/autos-transportation\/chinas-chery-set-up-800-mln-automobile-factory-vietnam-2024-04-04\/<\/p>\n

[9]<\/a> https:\/\/emidas-magazine.com\/en\/news\/20062024-2744<\/p>\n

[10]<\/a> https:\/\/news.tuoitre.vn\/vietnamese-traders-prefer-low-cost-chinese-goods-to-locally-made-products-10382600.htm<\/p>\n

[11]<\/a> https:\/\/www.vietnam-briefing.com\/news\/vietnam-versus-china-manufacturing-cost-quality-infrastructure-comparison.html\/<\/p>\n

[12]<\/a> https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/chinas-digital-r-and-d-imperative<\/p>\n

[13]<\/a> https:\/\/vir.com.vn\/national-assembly-discusses-lao-cai-hanoi-haiphong-railway-project-122811.html<\/p>\n

[14]<\/a> https:\/\/www.vietnam-briefing.com\/news\/vietnam-reduces-mfn-tariffs-strategic-imports-decree-73.html<\/p>\n

[15]<\/a> https:\/\/news.tuoitre.vn\/vietnamese-manufacturers-struggle-for-survival-amid-price-pressure-from-chinese-e-commerce-platforms-insider-10382550.htm<\/p>\n

[16]<\/a> https:\/\/en.vietnamplus.vn\/temu-shein-must-complete-business-registration-by-month-end-post303801.vnp<\/p>\n

[17]<\/a> https:\/\/www.aseanbriefing.com\/news\/vietnams-new-e-commerce-tax-decree-what-digital-platforms-need-to-know\/<\/p>\n

[18]<\/a> https:\/\/english.luatvietnam.vn\/legal-news\/building-trust-in-the-digital-marketplace-consumer-protection-laws-for-e-commerce-in-vietnam-4729-99750-article.html<\/p>\n

\u00a0<\/em><\/p>\n

 <\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ef1 chuy\u1ec3n m\u00ecnh \u0111\u00e1ng k\u1ec3, \u0111\u00e1nh d\u1ea5u b\u1eb1ng s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Trung Qu\u1ed1c.<\/p>","protected":false},"author":12,"featured_media":21249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"\nThe Booming Trend of Chinese Retail Brands in Vietnam: Current Landscape and Future Outlook - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam's retail market is experiencing a significant transformation, marked by the rapid expansion of Chinese retail brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/the-booming-trend-of-chinese-retail-brands-in-vietnam-current-landscape-and-future-outlook\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Booming Trend of Chinese Retail Brands in Vietnam: Current Landscape and Future Outlook - 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