{"id":20433,"date":"2025-03-25T17:53:23","date_gmt":"2025-03-25T10:53:23","guid":{"rendered":"https:\/\/b-company.jp\/?p=20433"},"modified":"2025-05-27T11:18:19","modified_gmt":"2025-05-27T04:18:19","slug":"vietnam-beer-market-and-the-participation-of-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-beer-market-and-the-participation-of-foreign-brands\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam v\u00e0 s\u1ef1 tham gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u0103ng \u0111\u1ed9ng v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u0103n h\u00f3a v\u1edbi s\u1ef1 tham gia ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i. V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c g\u1ea7n \u0111\u00e2y nh\u01b0 chi ph\u00ed t\u0103ng cao v\u00e0 c\u00e1c quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t, ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch lu\u00f4n thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam<\/strong><\/h3>\n

Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng bia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, li\u00ean t\u1ee5c n\u1eb1m trong top 10 v\u1ec1 m\u1ee9c ti\u00eau th\u1ee5 k\u1ec3 t\u1eeb n\u0103m 2015. N\u0103m 2023, Vi\u1ec7t Nam \u0111\u1ee9ng th\u1ee9 7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, ti\u00eau th\u1ee5 g\u1ea7n 4,6 t\u1ef7 l\u00edt, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 2,4% th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u[1]<\/a>. N\u01b0\u1edbc n\u00e0y d\u1eabn \u0111\u1ea7u khu v\u1ef1c ASEAN v\u00e0 v\u01b0\u1ee3t qua Nh\u1eadt B\u1ea3n v\u00e0o n\u0103m 2022 \u0111\u1ec3 tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng bia l\u1edbn th\u1ee9 hai ch\u00e2u \u00c1 sau Trung Qu\u1ed1c.<\/p>\n

Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng bia trong n\u01b0\u1edbc \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i l\u1edbn g\u1ea7n \u0111\u00e2y. T\u1ed5ng doanh thu gi\u1ea3m xu\u1ed1ng c\u00f2n 2,7 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2023, gi\u1ea3m so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc h\u01a1n 14,4%[2]<\/a> khi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc gi\u1ea3m 13,8%[3]<\/a>. S\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc t\u1ee5t h\u1eadu so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u1ef1 ki\u1ebfn 5,2% t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2023[4]<\/a>v\u00e0 t\u00ecnh tr\u1ea1ng \u0111\u00e1ng lo ng\u1ea1i \u0111\u00e3 x\u1ea3y ra trong ba qu\u00fd \u0111\u1ea7u n\u0103m 2024 khi s\u1ea3n l\u01b0\u1ee3ng bia gi\u1ea3m 4% so v\u1edbi n\u0103m tr\u01b0\u1edbc[5]<\/a>. Nh\u00e0 m\u00e1y bia Heineken Vi\u1ec7t Nam, m\u1ed9t c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, c\u0169ng \u0111\u00e3 th\u00f4ng b\u00e1o t\u1ea1m th\u1eddi \u0111\u00f3ng c\u1eeda nh\u00e0 m\u00e1y t\u1ea1i t\u1ec9nh Qu\u1ea3ng Nam trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u thi\u1ebfu h\u1ee5t v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 kinh t\u1ebf, l\u00e0m n\u1ed5i b\u1eadt b\u1ed1i c\u1ea3nh kinh t\u1ebf kh\u00f3 kh\u0103n.[6]<\/a>.<\/p>\n

S\u1ea3n l\u01b0\u1ee3ng bia s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc c\u1ee7a Vi\u1ec7t Nam t\u1eeb n\u0103m 2015 \u0111\u1ebfn n\u0103m 2023 (\u0110\u01a1n v\u1ecb: t\u1ef7 l\u00edt)<\/strong><\/p>\n

\"Domestic<\/em><\/p>\n

Ngu\u1ed3n: <\/em>VBA<\/em>, <\/em>Ch\u1ee9ng kho\u00e1n MB<\/em><\/a>, T\u1ed5ng h\u1ee3p B&Company Vi\u1ec7t Nam<\/em><\/p>\n

Trong khi \u0111\u1ea1i d\u1ecbch Covid-19 \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong s\u1ef1 suy gi\u1ea3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn d\u1ecbch ch\u1ed1ng l\u00e1i xe khi say r\u01b0\u1ee3u c\u1ee7a ch\u00ednh ph\u1ee7 \u0111\u00e3 c\u1ea3n tr\u1edf \u0111\u00e1ng k\u1ec3 vi\u1ec7c ti\u00eau th\u1ee5 bia trong n\u01b0\u1edbc. Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 100\/2019\/N\u0110-CP \u0111\u01b0\u1ee3c k\u00fd n\u0103m 2019, \u0111\u01b0a ra m\u1ee9c ph\u1ea1t t\u1ed1i \u0111a l\u00e0 8 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi xe hai b\u00e1nh v\u00e0 40 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi xe b\u1ed1n b\u00e1nh[7]<\/a>, t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn vi\u1ec7c ti\u00eau th\u1ee5 bia v\u00e0 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n kh\u00e1c. Nh\u1eefng b\u1ea5t \u1ed5n kinh t\u1ebf to\u00e0n c\u1ea7u ti\u1ebfp t\u1ee5c g\u00e2y \u00e1p l\u1ef1c l\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c nh\u00e0 m\u00e1y bia khi chi ph\u00ed nguy\u00ean li\u1ec7u t\u0103ng t\u1eeb 20 \u0111\u1ebfn 40%[8]<\/a>.<\/p>\n

Heightened control and zero-tolerance policy for driving under the influence of alcohol<\/em><\/p>\n

\"Heightened<\/em><\/p>\n

Ngu\u1ed3n: <\/em>B\u00e1o Thanh Ni\u00ean<\/em><\/a><\/p>\n

Bi\u1ebfn \u0111\u1ed9ng v\u00e0 xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam<\/strong><\/h3>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p bia trong n\u01b0\u1edbc \u0111\u00e3 tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i l\u1edbn trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i. Khi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng ki\u1ebfn c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi n\u1ed5i, \u0111\u00e1ng ch\u00fa \u00fd l\u00e0:<\/p>\n

\u2013 S\u1ef1 gia t\u0103ng ti\u00eau d\u00f9ng ngo\u00e0i th\u01b0\u01a1ng m\u1ea1i: <\/strong>Vi\u1ec7c tr\u1ea5n \u00e1p t\u00ecnh tr\u1ea1ng l\u00e1i xe khi say r\u01b0\u1ee3u \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 k\u00eanh mua c\u00e1c s\u1ea3n ph\u1ea9m bia. Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng (Nh\u00e0 h\u00e0ng, qu\u00e1n r\u01b0\u1ee3u, qu\u00e1n bar, v.v.) \u0111\u00e3 gi\u1ea3m h\u01a1n 55% t\u1eeb n\u0103m 2017 \u0111\u1ebfn n\u0103m 2022, trong khi doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng (Si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v.v.) \u0111\u00e3 t\u0103ng v\u1ecdt 80% trong c\u00f9ng k\u1ef3 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng 7,5% h\u00e0ng n\u0103m t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2026[9]<\/a>.<\/p>\n

Doanh s\u1ed1 b\u00e1n bia tr\u00ean c\u00e1c k\u00eanh b\u00e1n l\u1ebb v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i t\u1eeb n\u0103m 2017 \u0111\u1ebfn n\u0103m 2022 (\u0110\u01a1n v\u1ecb: %)<\/strong><\/p>\n

\"Sales<\/em><\/p>\n

Ngu\u1ed3n: <\/em>VNDirect<\/em><\/a><\/p>\n

\u2013 N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m bia:<\/strong> Nh\u00f3m ng\u01b0\u1eddi gi\u00e0u c\u00f3 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc d\u1ef1 ki\u1ebfn s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m bia cao c\u1ea5p[10]<\/a>. Theo b\u00e1o c\u00e1o, c\u00f3 t\u1edbi 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m bia ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n v\u00e0o n\u0103m 2022[11]<\/a>. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia cao c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 Heineken Vi\u1ec7t Nam, v\u00e0 d\u1eabn \u0111\u1ebfn s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn cao c\u1ea5p m\u1edbi nh\u01b0 Tiger Platinum, Saigon Special v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p bia th\u1ee7 c\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng.[12]<\/a>.<\/p>\n

\u2013 Ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng bia kh\u00f4ng c\u1ed3n v\u00e0 \u00edt c\u1ed3n: <\/strong>D\u01b0\u1edbi \u00e1p l\u1ef1c c\u1ee7a Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 100\/2019\/N\u0110-CP v\u00e0 nhu c\u1ea7u v\u1ec1 \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n c\u1ee7a th\u1ebf h\u1ec7 Z[13]<\/a>Nhi\u1ec1u nh\u00e0 m\u00e1y bia \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u1ed3n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ch\u1eb3ng h\u1ea1n nh\u01b0 Heineken 0.0, Sagota v\u00e0 Suntory All-Free.<\/p>\n

Non-alcoholic beers being promoted in modern trade channels<\/em><\/p>\n

\"Non-alcoholic<\/em><\/p>\n

Ngu\u1ed3n: B&Company Vi\u1ec7t Nam<\/em><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam c\u00f3 t\u00ednh c\u1ea1nh tranh cao v\u00e0 t\u1eadp trung, khi Heineken Vi\u1ec7t Nam, Sabeco, Habeco v\u00e0 Carlsberg Vi\u1ec7t Nam chi\u1ebfm h\u01a1n 90% th\u1ecb ph\u1ea7n trong n\u01b0\u1edbc v\u00e0o n\u0103m 2023. Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea7m trung gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 Heineken Vi\u1ec7t Nam, Carlsberg Vi\u1ec7t Nam, Sapporo Vi\u1ec7t Nam, v.v., \u0111ang c\u00f3 v\u1ecb th\u1ebf t\u1ed1t \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u1edbi danh m\u1ee5c \u0111\u1ea7u t\u01b0 cao c\u1ea5p v\u00e0 \u0111a d\u1ea1ng c\u1ee7a h\u1ecd. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 d\u1ea7n d\u1ea7n v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong n\u01b0\u1edbc.<\/p>\n

Th\u1ecb ph\u1ea7n bia Vi\u1ec7t Nam theo t\u1eebng nh\u00e0 m\u00e1y bia t\u1eeb n\u0103m 2019 \u0111\u1ebfn n\u0103m 2023 (\u0110\u01a1n v\u1ecb: %)<\/strong><\/p>\n

\"Market<\/em><\/p>\n

Ngu\u1ed3n: <\/em>VnExpress<\/em><\/a><\/p>\n

Th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc c\u0169ng ch\u1ee9ng ki\u1ebfn s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng v\u1edbi s\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf m\u1edbi trong th\u1eadp k\u1ef7 qua. Sapporo \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e0 m\u00e1y bia Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean th\u00e0nh l\u1eadp nh\u00e0 m\u00e1y t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2011[14]<\/a>. N\u0103m 2012, AB InBev \u0111\u00e3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 nhanh ch\u00f3ng m\u1edf r\u1ed9ng v\u1edbi ba nh\u00e0 m\u00e1y bia hi\u1ec7n \u0111\u1ea1i t\u1ea1i B\u00ecnh D\u01b0\u01a1ng v\u00e0o n\u0103m 2015. M\u1eb7t kh\u00e1c, Asahi, m\u1ed9t nh\u00e0 m\u00e1y bia h\u00e0ng \u0111\u1ea7u c\u1ee7a Nh\u1eadt B\u1ea3n, \u0111\u00e3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng Asahi Super Dry c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o n\u0103m 2024.<\/p>\n

Some foreign beer brands in Vietnam<\/em><\/p>\n

\"Some<\/em><\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p B&Company Vi\u1ec7t Nam<\/em><\/p>\n

C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/strong><\/h3>\n

C\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i v\u00e0 s\u1edf th\u00edch m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eadn d\u1ee5ng nhu c\u1ea7u \u0111ang thay \u0111\u1ed5i. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 g\u1ecdi xe \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 kh\u00f4i ph\u1ee5c k\u00eanh b\u00e1n h\u00e0ng t\u1ea1i ch\u1ed7 v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o nh\u01b0 d\u1ecbch v\u1ee5 \u0111\u1ed7 xe qua \u0111\u00eam v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng \u0111\u1ed1i t\u00e1c. Qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb cho c\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a h\u1ecd trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi \u0111ang t\u00ecm c\u00e1ch n\u1eafm b\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc v\u00e0 \u0111\u1ecbnh v\u1ecb m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Heineken Vi\u1ec7t Nam l\u00e0 m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u00ecnh l\u00ean v\u1ecb tr\u00ed th\u1ed1ng l\u0129nh t\u1ea1i Vi\u1ec7t Nam[15]<\/a>. Th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u0169ng \u0111\u1ea7y h\u1ee9a h\u1eb9n cho c\u00e1c nh\u00e0 m\u00e1y bia trong n\u01b0\u1edbc, v\u00ec gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n v\u1edbi CAGR l\u00e0 11% t\u1eeb n\u0103m 2016 \u0111\u1ebfn n\u0103m 2023, l\u00e0m n\u1ed5i b\u1eadt c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng.[16]<\/a>.<\/p>\n

Grab\u2019s overnight parking spot under partnership with Heineken Vietnam<\/em><\/p>\n

\"Grab\u2019s<\/em><\/p>\n

Ngu\u1ed3n: <\/em>VnExpress<\/em><\/a><\/p>\n

Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng v\u1eabn ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7. Do b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, vi\u1ec7c ti\u00eau th\u1ee5 bia th\u01b0\u1eddng b\u1ecb ch\u00ednh ph\u1ee7 ng\u0103n c\u1ea3n, th\u1ec3 hi\u1ec7n qua m\u1ee9c thu\u1ebf su\u1ea5t th\u1ef1c hi\u1ec7n cao v\u00e0 lo\u1ea1i tr\u1eeb kh\u1ecfi m\u1ee9c c\u1eaft gi\u1ea3m VAT 2%[17]<\/a>. Ngo\u00e0i ra, B\u1ed9 T\u00e0i ch\u00ednh \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng d\u1ea7n thu\u1ebf su\u1ea5t thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi bia t\u1eeb m\u1ee9c hi\u1ec7n h\u00e0nh l\u00e0 65% t\u1eeb n\u0103m 2018 l\u00ean 100% v\u00e0o n\u0103m 2030.[18]<\/a>. Vi\u1ec7c t\u0103ng thu\u1ebf su\u1ea5t thu\u1ebf m\u00f4n b\u00e0i d\u1ef1 ki\u1ebfn s\u1ebd g\u00e2y thi\u1ec7t h\u1ea1i t\u1edbi 62.000 t\u1ef7 \u0111\u1ed3ng gi\u00e1 tr\u1ecb gia t\u0103ng c\u1ee7a ng\u00e0nh t\u1eeb n\u0103m 2026 \u0111\u1ebfn n\u0103m 2030[19]<\/a>.<\/p>\n

Thu\u1ebf su\u1ea5t thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m bia theo D\u1ef1 th\u1ea3o Lu\u1eadt Thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t (s\u1eeda \u0111\u1ed5i) do B\u1ed9 T\u00e0i ch\u00ednh tr\u00ecnh n\u0103m 2024<\/strong><\/p>\n\n\n\n\n\n\n\n\n
N\u0103m<\/strong><\/td>\nL\u1ef1a ch\u1ecdn 1 (\u0110\u01a1n v\u1ecb: %)<\/strong><\/td>\nL\u1ef1a ch\u1ecdn 2 (\u0110\u01a1n v\u1ecb: %)<\/strong><\/td>\n<\/tr>\n
T\u1eeb n\u0103m 2026<\/td>\n70<\/td>\n80<\/td>\n<\/tr>\n
T\u1eeb n\u0103m 2027<\/td>\n75<\/td>\n85<\/td>\n<\/tr>\n
T\u1eeb n\u0103m 2028<\/td>\n80<\/td>\n90<\/td>\n<\/tr>\n
T\u1eeb n\u0103m 2029<\/td>\n85<\/td>\n95<\/td>\n<\/tr>\n
T\u1eeb n\u0103m 2030<\/td>\n90<\/td>\n100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: <\/em>Ch\u00ednh ph\u1ee7<\/em><\/a><\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam \u0111ang ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 quy \u0111\u1ecbnh v\u00e0 nhu c\u1ea7u thay \u0111\u1ed5i. Tuy nhi\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u0111\u00e1ng k\u1ec3 b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 s\u00e1ng t\u1ea1o. V\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng li\u00ean t\u1ee5c, th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam s\u1ebd v\u1eabn l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn cho c\u1ea3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t bia trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

\n

[1]<\/a> Kirin Holdings. L\u01b0\u1ee3ng ti\u00eau th\u1ee5 bia to\u00e0n c\u1ea7u theo qu\u1ed1c gia n\u0103m 2023<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[2]<\/a> C\u01a1 s\u1edf d\u1eef li\u1ec7u doanh nghi\u1ec7p c\u1ee7a B&Company Vi\u1ec7t Nam<\/p>\n

[3]<\/a> Kirin Holdings. L\u01b0\u1ee3ng ti\u00eau th\u1ee5 bia to\u00e0n c\u1ea7u theo qu\u1ed1c gia n\u0103m 2023<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[4]<\/a> MB Securities. Nghi\u00ean c\u1ee9u c\u1ed5 phi\u1ebfu \u2013 T\u1ed5ng c\u00f4ng ty Bia-R\u01b0\u1ee3u-N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[5]<\/a> VnExpress. Ng\u00e0nh bia ch\u1eadt v\u1eadt gi\u1eefa \u0111\u1ee3t truy qu\u00e9t l\u00e1i xe khi say r\u01b0\u1ee3u, chi ph\u00ed t\u0103ng cao<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[6]<\/a> Hi\u1ec7p h\u1ed9i Bia - R\u01b0\u1ee3u - N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam (VBA). \u0110\u1ec3 \u1ed5n \u0111\u1ecbnh s\u1ea3n xu\u1ea5t, ph\u1ee5c h\u1ed3i kinh t\u1ebf, c\u1ea7n tr\u00e1nh \u201cc\u00fa s\u1ed1c\u201d cho doanh nghi\u1ec7p<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[7]<\/a> TVPL. Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 100\/2019\/N\u0110-CP v\u1ec1 x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh trong l\u0129nh v\u1ef1c giao th\u00f4ng \u0111\u01b0\u1eddng b\u1ed9 v\u00e0 \u0111\u01b0\u1eddng s\u1eaft<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[8]<\/a> VBA. \u0110\u1ec3 \u1ed5n \u0111\u1ecbnh s\u1ea3n xu\u1ea5t, ph\u1ee5c h\u1ed3i kinh t\u1ebf, c\u1ea7n tr\u00e1nh \u201cc\u00fa s\u1ed1c\u201d cho doanh nghi\u1ec7p<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[9]<\/a> KPMG. R\u00f3t \u0111\u1ea7y ly v\u00e0 r\u00f3t ra nh\u1eefng c\u01a1 h\u1ed9i t\u1ea1i th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[10]<\/a> KPMG. R\u00f3t \u0111\u1ea7y ly v\u00e0 r\u00f3t ra nh\u1eefng c\u01a1 h\u1ed9i t\u1ea1i th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[11]<\/a> FPT Securities. B\u00e1o c\u00e1o c\u1eadp nh\u1eadt tin t\u1ee9c<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[12]<\/a> Vietnam Briefing. T\u1ea1i sao c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t bia th\u1ee7 c\u00f4ng \u0110\u00f4ng Nam \u00c1 l\u1ea1i ch\u1ecdn Vi\u1ec7t Nam<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[13]<\/a> VnEconomy. Th\u1ebf h\u1ec7 Z th\u00fac \u0111\u1ea9y \u201cng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng c\u1ed3n\u201d<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[14]<\/a> Sapporo Vi\u1ec7t Nam. V\u1ec1 ch\u00fang t\u00f4i<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[15]<\/a> Cafef. Sabeco m\u1ea5t th\u1ecb ph\u1ea7n: Danh m\u1ee5c \u0111\u1ea7u t\u01b0 l\u1ed7i th\u1eddi, gi\u00e1 t\u0103ng trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 \u0111\u1ea5u tranh qu\u1ea3ng c\u00e1o v\u1edbi HeinekenL\u1eeba<\/a>><\/p>\n

[16]<\/a> ITC. B\u1ea3n \u0111\u1ed3 th\u01b0\u01a1ng m\u1ea1i<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[17]<\/a> VBA. B\u00e1o c\u00e1o \u2013 \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng kinh t\u1ebf c\u1ee7a vi\u1ec7c t\u0103ng thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi bia<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[18]<\/a> Ch\u00ednh ph\u1ee7. D\u1ef1 th\u1ea3o Lu\u1eadt thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t (s\u1eeda \u0111\u1ed5i)<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[19]<\/a> VBA. B\u00e1o c\u00e1o \u2013 \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng kinh t\u1ebf c\u1ee7a vi\u1ec7c t\u0103ng thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi bia<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

\u00a0<\/strong><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u0103ng \u0111\u1ed9ng v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u0103n h\u00f3a quan tr\u1ecdng v\u1edbi s\u1ef1 tham gia ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i.<\/p>","protected":false},"author":12,"featured_media":20430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam Beer market and the participation of foreign brands - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam's beer market is a dynamic and culturally significant industry with increasing participation from foreign brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-beer-market-and-the-participation-of-foreign-brands\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Beer market and the participation of foreign brands - 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