{"id":20111,"date":"2025-03-10T17:40:14","date_gmt":"2025-03-10T10:40:14","guid":{"rendered":"https:\/\/b-company.jp\/?p=20111"},"modified":"2025-05-27T11:03:53","modified_gmt":"2025-05-27T04:03:53","slug":"vietnam-convenience-store-market-7-eleven-gs25-expansion-into-hanoi","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-convenience-store-market-7-eleven-gs25-expansion-into-hanoi\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam: 7-Eleven v\u00e0 GS25 m\u1edf r\u1ed9ng v\u00e0o H\u00e0 N\u1ed9i"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. V\u1edbi qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a ng\u00e0y c\u00e0ng t\u0103ng, t\u1ea7ng l\u1edbp trung l\u01b0u gia t\u0103ng v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng thay \u0111\u1ed5i, nhu c\u1ea7u v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 t\u0103ng v\u1ecdt. M\u1eb7c d\u00f9 ch\u1ec9 \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n nh\u1ecf v\u00e0o t\u1ed5ng th\u1ec3 ng\u00e0nh b\u00e1n l\u1ebb, c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng. B\u00e0i vi\u1ebft n\u00e0y kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ee7a 7-Eleven v\u00e0 GS25 v\u00e0o H\u00e0 N\u1ed9i, v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb c\u1ea1nh tranh cao.<\/p>\n

T\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam<\/strong><\/h3>\n

M\u1eb7c d\u00f9 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ch\u1ec9 chi\u1ebfm 0,3% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam, nh\u01b0ng ng\u00e0nh n\u00e0y \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3[1]<\/a>. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) c\u1ee7a chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i trong giai \u0111o\u1ea1n 2020-2022 v\u01b0\u1ee3t 18%[2]<\/a>. Th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 do c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc quan tr\u1ecdng, t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a nhanh ch\u00f3ng, s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 ng\u00e0nh du l\u1ecbch \u0111ang b\u00f9ng n\u1ed5.<\/p>\n

T\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2023, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 3.720 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, bao g\u1ed3m c\u1ea3 si\u00eau th\u1ecb mini[3]<\/a>Trong s\u1ed1 \u0111\u00f3, h\u01a1n 2.600 c\u1eeda h\u00e0ng t\u1eadp trung \u1edf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, s\u1ed1 c\u00f2n l\u1ea1i ph\u00e2n b\u1ed1 kh\u1eafp H\u00e0 N\u1ed9i v\u00e0 c\u00e1c khu v\u1ef1c kh\u00e1c[4]<\/a>. M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 m\u1edf r\u1ed9ng n\u00e0y, H\u00e0 N\u1ed9i v\u1eabn t\u1ee5t h\u1eadu so v\u1edbi TP.HCM v\u1ec1 m\u1eadt \u0111\u1ed9 c\u1eeda h\u00e0ng, cho th\u1ea5y th\u1ee7 \u0111\u00f4 c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u00ednh trong th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam do c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i th\u1ed1ng tr\u1ecb, t\u1eadn d\u1ee5ng ngu\u1ed3n t\u00e0i ch\u00ednh v\u1eefng m\u1ea1nh, kinh nghi\u1ec7m qu\u1ea3n l\u00fd s\u00e2u r\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n[5]<\/a>. T\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i chi\u1ebfm ph\u1ea7n l\u1edbn t\u1ed5ng doanh s\u1ed1, v\u1edbi Circle K n\u1eafm gi\u1eef kho\u1ea3ng 48%, FamilyMart 18,8%, Ministop 14,3% v\u00e0 7-Eleven 7,3%[6]<\/a>. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u n\u00e0y \u0111\u00e3 d\u1ea7n chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, khi\u1ebfn c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc ng\u00e0y c\u00e0ng kh\u00f3 c\u1ea1nh tranh.<\/p>\n

Number of convenience stores by brand (March 2025)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: C\u1eeda h\u00e0ng
\n\"Number<\/p>\n

Ngu\u1ed3n: B&Company<\/em><\/p>\n

Trong s\u1ed1 c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf, Circle K c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n l\u1edbn nh\u1ea5t, v\u1edbi t\u1ed5ng c\u1ed9ng 464 c\u1eeda h\u00e0ng tr\u00ean kh\u1eafp Vi\u1ec7t Nam[7]<\/a>. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea7u ti\u00ean th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam[8]<\/a>.<\/p>\n

GS25, c\u00f4ng ty m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam n\u0103m 2018 nh\u01b0ng \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. Trong giai \u0111o\u1ea1n 2021-2023, doanh thu c\u1ee7a c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n, \u0111\u1ea1t h\u01a1n 1,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2023, \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng 23% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc[9]<\/a>. V\u1edbi 230 c\u1eeda h\u00e0ng, ph\u1ea7n l\u1edbn n\u1eb1m \u1edf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, GS25 \u0111\u00e3 tr\u1edf th\u00e0nh chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i l\u1edbn th\u1ee9 hai t\u1ea1i Vi\u1ec7t Nam theo s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c bao g\u1ed3m Ministop (gia nh\u1eadp n\u0103m 2015), FamilyMart (gia nh\u1eadp n\u0103m 2009), 7-Eleven (gia nh\u1eadp n\u0103m 2017) v\u00e0 B's Mart (gia nh\u1eadp n\u0103m 2013).<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, Co.op Smile l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i duy nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam do Saigon Co.op \u0111i\u1ec1u h\u00e0nh[10]<\/a>. Tuy nhi\u00ean, m\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7, c\u00f4ng ty ch\u1ec9 c\u00f3 96 c\u1eeda h\u00e0ng (bao g\u1ed3m c\u1ea3 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0\u1ee3ng quy\u1ec1n)[11]<\/a>. T\u0103ng tr\u01b0\u1edfng doanh thu v\u1eabn \u1edf m\u1ee9c khi\u00eam t\u1ed1n, d\u01b0\u1edbi 2%\/n\u0103m, \u0111\u1ea1t 380 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2023[12]<\/a>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ee7a 7-Eleven v\u00e0 GS25 t\u1ea1i H\u00e0 N\u1ed9i<\/strong><\/h3>\n

V\u00e0o \u0111\u1ea7u n\u0103m 2025, c\u1ea3 7-Eleven v\u00e0 GS25 \u0111\u1ec1u ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng v\u00e0o H\u00e0 N\u1ed9i. Ng\u00e0nh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a th\u1ee7 \u0111\u00f4 ph\u1ea7n l\u1edbn do Circle K v\u00e0 WinMart+ th\u1ed1ng tr\u1ecb, trong \u0111\u00f3 Circle K n\u1eafm gi\u1eef v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n trong ph\u00e2n kh\u00fac c\u1eeda h\u00e0ng 24\/7. S\u1ef1 gia nh\u1eadp c\u1ee7a hai g\u00e3 kh\u1ed5ng l\u1ed3 to\u00e0n c\u1ea7u n\u00e0y s\u1ebd l\u00e0m t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 ti\u1ebfp th\u00eam n\u0103ng l\u01b0\u1ee3ng cho th\u1ecb tr\u01b0\u1eddng.<\/p>\n

7-Eleven Vi\u1ec7t Nam ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t li\u00ean doanh gi\u1eefa c\u00f4ng ty con c\u1ee7a 7-Eleven t\u1ea1i Nh\u1eadt B\u1ea3n (c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Hoa K\u1ef3) v\u00e0 Seven System Corporation c\u1ee7a Vi\u1ec7t Nam[13]<\/a>. Tr\u01b0\u1edbc khi ra m\u1eaft t\u1ea1i Vi\u1ec7t Nam, 7-Eleven \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7y tham v\u1ecdng l\u00e0 m\u1edf 1.000 c\u1eeda h\u00e0ng trong v\u00f2ng m\u1ed9t th\u1eadp k\u1ef7[14]<\/a>. Tuy nhi\u00ean, sau g\u1ea7n m\u01b0\u1eddi n\u0103m, n\u00f3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u01b0a \u0111\u1ebfn m\u1ed9t ph\u1ea7n m\u01b0\u1eddi m\u1ee5c ti\u00eau \u0111\u00f3[15]<\/a>. M\u1eb7c d\u00f9 m\u1edf r\u1ed9ng ch\u1eadm nh\u01b0ng doanh thu c\u1ee7a 7-Eleven v\u1eabn t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh: t\u0103ng 18% v\u00e0o n\u0103m 2021, 26% v\u00e0o n\u0103m 2022 v\u00e0 37% v\u00e0o n\u0103m 2023, \u0111\u1ea1t g\u1ea7n 850 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m ngo\u00e1i[16]<\/a>. Tuy nhi\u00ean, chu\u1ed7i n\u00e0y v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng chu\u1ed7i thua l\u1ed7 nh\u1ea5t trong ng\u00e0nh, v\u1edbi m\u1ee9c l\u1ed7 h\u00e0ng n\u0103m \u0111\u00e1ng k\u1ec3. Sau g\u1ea7n t\u00e1m n\u0103m c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam, 7-Eleven cu\u1ed1i c\u00f9ng c\u0169ng \u0111\u00e3 v\u00e0o H\u00e0 N\u1ed9i, b\u00e1o hi\u1ec7u s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb ch\u00ednh v\u00e0o \u0111\u1ea7u n\u0103m 2025.<\/p>\n

Trong khi \u0111\u00f3, GS25 tuy gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng mu\u1ed9n h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0ng \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ebfn n\u0103m 2023, chu\u1ed7i n\u00e0y \u0111\u00e3 c\u00f3 209 c\u1eeda h\u00e0ng, ch\u1ee7 y\u1ebfu t\u1eadp trung t\u1ea1i TP.HCM, tr\u1edf th\u00e0nh chu\u1ed7i l\u1edbn th\u1ee9 2 x\u00e9t v\u1ec1 \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1eeda h\u00e0ng[17]<\/a>. GS25 hi\u1ec7n \u0111ang t\u00edch c\u1ef1c m\u1edf r\u1ed9ng ra H\u00e0 N\u1ed9i v\u00e0 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 7-Eleven, b\u1eaft \u0111\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng gian b\u00e1n l\u1ebb v\u00e0o \u0111\u1ea7u n\u0103m 2025[18]<\/a>C\u00f4ng ty \u0111\u00e3 t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m d\u1ec5 th\u1ea5y \u1edf c\u00e1c qu\u1eadn \u0111\u00f4ng \u0111\u00fac nh\u1ea5t c\u1ee7a H\u00e0 N\u1ed9i nh\u01b0 Ph\u1ed1 C\u1ed5, Ba \u0110\u00ecnh v\u00e0 \u0110\u1ed1ng \u0110a, nh\u1eafm \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng c\u00f3 di\u1ec7n t\u00edch t\u1eeb 100 \u0111\u1ebfn 300 m\u00e9t vu\u00f4ng.[19]<\/a>. \u0110\u1ed9ng th\u00e1i n\u00e0y ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a GS25 nh\u1eb1m thi\u1ebft l\u1eadp c\u00e1c \u0111\u1ecba \u0111i\u1ec3m h\u00e0ng \u0111\u1ea7u t\u1ea1i c\u00e1c khu v\u1ef1c tr\u1ecdng \u0111i\u1ec3m \u0111\u1ec3 nhanh ch\u00f3ng x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ee7 \u0111\u00f4.<\/p>\n

Nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1eb1ng sau s\u1ef1 m\u1edf r\u1ed9ng: C\u1ea1nh tranh gay g\u1eaft v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng<\/strong><\/h3>\n

Ng\u00e0nh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a Vi\u1ec7t Nam c\u00f3 t\u00ednh c\u1ea1nh tranh cao, khi\u1ebfn l\u1ee3i nhu\u1eadn tr\u1edf th\u00e0nh th\u00e1ch th\u1ee9c l\u1edbn. H\u1ea7u h\u1ebft c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng thua l\u1ed7 trong nh\u1eefng n\u0103m \u0111\u1ea7u, t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng h\u01a1n l\u00e0 l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n.<\/p>\n

Theo B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u0111\u1ea1t $350 t\u1ef7 v\u00e0o n\u0103m 2025, \u0111\u00f3ng g\u00f3p v\u00e0o 59% GDP c\u1ea3 n\u01b0\u1edbc[20]<\/a>. Tuy nhi\u00ean, ch\u1ea5p nh\u1eadn thua l\u1ed7 t\u00e0i ch\u00ednh \u0111\u1ec3 b\u1ea3o to\u00e0n th\u1ecb ph\u1ea7n \u0111\u00e3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a ng\u00e0nh. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ch\u1ec9 c\u00f3 Circle K v\u00e0 K-Market t\u1ea1o ra \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam[21]<\/a>. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao, s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 s\u1edf th\u00edch thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi\u1ebfn h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n

Trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, GS25 l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho chi\u1ebfn l\u01b0\u1ee3c r\u1ee7i ro cao, ph\u1ea7n th\u01b0\u1edfng cao n\u00e0y. C\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7y tham v\u1ecdng l\u00e0 \u0111\u1ea1t 700 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2027, ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i ch\u1ecbu l\u1ed7 ng\u1eafn h\u1ea1n[22]<\/a>. M\u1eb7c d\u00f9 l\u1ed7 t\u00e0i ch\u00ednh c\u1ee7a GS25 \u0111\u00e3 gi\u1ea3m trong n\u0103m 2023 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc nh\u01b0ng v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u00f3 l\u1ee3i nhu\u1eadn th\u1ea5p nh\u1ea5t, ghi nh\u1eadn l\u1ed7 r\u00f2ng g\u1ea7n 120 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m ngo\u00e1i[23]<\/a>.<\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 kh\u00e1c \u0111\u1ed1i v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i t\u1ea1i Vi\u1ec7t Nam l\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn ng\u01b0\u1eddi mua s\u1eafm Vi\u1ec7t Nam v\u1eabn th\u00edch c\u00e1c k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, bao g\u1ed3m ch\u1ee3 \u01b0\u1edbt, ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong v\u00e0 c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ed9c l\u1eadp nh\u1ecf[24]<\/a>. Nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb quy m\u00f4 nh\u1ecf n\u00e0y cung c\u1ea5p m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n, chi ph\u00ed chung t\u1ed1i thi\u1ec3u v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i m\u1ea1nh m\u1ebd trong khu ph\u1ed1, khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm c\u1ee7a c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i hi\u1ec7n \u0111\u1ea1i[25]<\/a>. Thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm t\u1eeb c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng sang mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh.<\/p>\n

Lo\u1ea1i h\u00ecnh c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ed9c l\u1eadp ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam<\/strong><\/p>\n

\"\"<\/em><\/p>\n

Ngu\u1ed3n: B&Company<\/em><\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a m\u1edf r\u1ed9ng. Tuy nhi\u00ean, b\u1ea5t ch\u1ea5p c\u00e1c k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng \u0111\u1ea7y tham v\u1ecdng c\u1ee7a m\u00ecnh, 7-Eleven v\u00e0 GS25 v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c to l\u1edbn t\u1ea1i H\u00e0 N\u1ed9i. B\u1ed1i c\u1ea3nh c\u1ea1nh tranh cao, h\u1ea1n ch\u1ebf v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 s\u1edf th\u00edch m\u1ea1nh m\u1ebd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng khi\u1ebfn vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n

\n

[1]<\/a> Zing News. 7-Eleven v\u00e0 GS25 m\u1edf r\u1ed9ng ra ph\u00eda B\u1eafc, Circle K kh\u00f4ng c\u00f2n \u0111\u1ed9c quy\u1ec1n t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[2]<\/a> Zing News. 7-Eleven v\u00e0 GS25 m\u1edf r\u1ed9ng ra ph\u00eda B\u1eafc, Circle K kh\u00f4ng c\u00f2n \u0111\u1ed9c quy\u1ec1n t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[3]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn <Access><\/a>.<\/p>\n

[4]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn <Access><\/a>.<\/p>\n

[5]<\/a> Zing News. GS25, FamilyMart v\u00e0 7-Eleven ch\u1ecbu l\u1ed7 n\u1eb7ng t\u1ea1i Vi\u1ec7t Nam m\u1eb7c d\u00f9 doanh thu h\u00e0ng t\u1ef7 \u0111\u00f4 la <Access><\/a><\/p>\n

[6]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn <Access><\/a>.<\/p>\n

[7]<\/a> Zing News. 7-Eleven v\u00e0 GS25 m\u1edf r\u1ed9ng ra ph\u00eda B\u1eafc, Circle K kh\u00f4ng c\u00f2n \u0111\u1ed9c quy\u1ec1n t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[8]<\/a> Zing News. 7-Eleven v\u00e0 GS25 m\u1edf r\u1ed9ng ra ph\u00eda B\u1eafc, Circle K kh\u00f4ng c\u00f2n \u0111\u1ed9c quy\u1ec1n t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[9]<\/a> Zing News. 7-Eleven v\u00e0 GS25 m\u1edf r\u1ed9ng ra ph\u00eda B\u1eafc, Circle K kh\u00f4ng c\u00f2n \u0111\u1ed9c quy\u1ec1n t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[10]<\/a> Zing News. GS25, FamilyMart v\u00e0 7-Eleven ch\u1ecbu l\u1ed7 n\u1eb7ng t\u1ea1i Vi\u1ec7t Nam m\u1eb7c d\u00f9 doanh thu h\u00e0ng t\u1ef7 \u0111\u00f4 la <Access><\/a><\/p>\n

[11]<\/a> Zing News. GS25, FamilyMart v\u00e0 7-Eleven ch\u1ecbu l\u1ed7 n\u1eb7ng t\u1ea1i Vi\u1ec7t Nam m\u1eb7c d\u00f9 doanh thu h\u00e0ng t\u1ef7 \u0111\u00f4 la <Access><\/a><\/p>\n

[12]<\/a> Zing News. GS25, FamilyMart v\u00e0 7-Eleven ch\u1ecbu l\u1ed7 n\u1eb7ng t\u1ea1i Vi\u1ec7t Nam m\u1eb7c d\u00f9 doanh thu h\u00e0ng t\u1ef7 \u0111\u00f4 la <Access><\/a><\/p>\n

[13]<\/a> VietnamBiz. 7-Eleven v\u00e0 GS25 s\u1ebd m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[14]<\/a> VietnamBiz. 7-Eleven v\u00e0 GS25 s\u1ebd m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[15]<\/a> VietnamBiz. 7-Eleven v\u00e0 GS25 s\u1ebd m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[16]<\/a> Zing News. 7-Eleven v\u00e0 GS25 m\u1edf r\u1ed9ng ra ph\u00eda B\u1eafc, Circle K kh\u00f4ng c\u00f2n \u0111\u1ed9c quy\u1ec1n t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[17]<\/a> VietnamBiz. 7-Eleven v\u00e0 GS25 s\u1ebd m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i H\u00e0 N\u1ed9i <Access><\/a><\/p>\n

[18]<\/a> D\u00e2n Tr\u00ed. 7-Eleven v\u00e0 GS25 Chu\u1ea9n B\u1ecb V\u00e0o H\u00e0 N\u1ed9i, T\u00ecm Ki\u1ebfm M\u1eb7t B\u1eb1ng 100-300m\u00b2 <Access><\/a><\/p>\n

[19]<\/a> D\u00e2n Tr\u00ed. 7-Eleven v\u00e0 GS25 Chu\u1ea9n B\u1ecb V\u00e0o H\u00e0 N\u1ed9i, T\u00ecm Ki\u1ebfm M\u1eb7t B\u1eb1ng 100-300m\u00b2 <Access><\/a><\/p>\n

[20]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn <Access><\/a><\/p>\n

[21]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn <Access><\/a><\/p>\n

[22]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn <Access><\/a><\/p>\n

[23]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn <Access><\/a><\/p>\n

[24]<\/a> Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p Vi\u1ec7t Nam. Cu\u1ed9c chi\u1ebfn c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i t\u1ea1i Vi\u1ec7t Nam <Access><\/a><\/p>\n

[25]<\/a> Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p Vi\u1ec7t Nam. Cu\u1ed9c chi\u1ebfn c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i t\u1ea1i Vi\u1ec7t Nam <Access><\/a><\/p>\n

\u00a0<\/strong><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u1edbi nhu c\u1ea7u v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i t\u0103ng v\u1ecdt<\/p>","protected":false},"author":12,"featured_media":20109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"\nVietnam\u2019s Convenience store market: 7-Eleven and GS25\u2019s expansion into Hanoi - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam\u2019s convenience store market has undergone a transformation in recent years, as the demand for modern retail formats has surged\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-convenience-store-market-7-eleven-gs25-expansion-into-hanoi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam\u2019s Convenience store market: 7-Eleven and GS25\u2019s expansion into Hanoi - 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