{"id":19701,"date":"2025-02-12T17:39:33","date_gmt":"2025-02-12T10:39:33","guid":{"rendered":"https:\/\/b-company.jp\/?p=19701"},"modified":"2025-05-27T10:12:16","modified_gmt":"2025-05-27T03:12:16","slug":"viet-nam-fruit-and-vegetable-production-and-export-situation-a-bright-spot-in-durian-export","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/viet-nam-fruit-and-vegetable-production-and-export-situation-a-bright-spot-in-durian-export\/","title":{"rendered":"T\u00ecnh h\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t kh\u1ea9u rau qu\u1ea3 Vi\u1ec7t Nam: \u0110i\u1ec3m s\u00e1ng trong xu\u1ea5t kh\u1ea9u s\u1ea7u ri\u00eang"},"content":{"rendered":"
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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

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Vietnam has long been a significant player in global agricultural markets, with its fruit and vegetable sector consistently showcasing resilience and growth. In 2024, this industry continued to flourish, bolstered by remarkable achievements in durian exports.<\/p>\n

Fruit and Vegetable Production Overview<\/strong><\/h3>\n

Vietnam’s fruit and vegetable production in 2024 witnessed a positive trajectory, building upon the steady growth observed in recent years. Compared to 2023, the overall production of fruits and vegetables increased by approximately 3.7% [1]<\/a>, driven by favorable climatic conditions and the adoption of advanced agricultural technologies. The total area dedicated to fruit and vegetable cultivation has expanded significantly, with the total cultivation area for durians alone reaching more than 151,000 hectares by 2024, a significant growth from just 71,000 hectares in 2020. [2]<\/a><\/p>\n

Durian production area in Vietnam from 2019 to 2024<\/strong><\/p>\n

Unit: 1,000 hectares
\n\"Durian<\/p>\n

Source: thanhnien.vn [3]<\/a><\/p>\n

The Mekong Delta remains the dominant region in fruit and vegetable production, accounting for nearly 60% of the country\u2019s total fruit export revenue[4]<\/a>. Known for its fertile soil and abundant water resources, this area produces key crops such as mangoes, bananas, and dragon fruit. Meanwhile, the Central Highlands has become a hub for high-value crops like durian, avocado, and coffee, benefiting from its cooler climate and volcanic soil. Northern regions also play a vital role, particularly in the production of litchis and longans.<\/p>\n

Durian has emerged as a shining example of Vietnam\u2019s agricultural success. In 2024, durian production reached an impressive 1.43 million tons, reflecting a year-on-year increase of nearly 25%. [5]<\/a> This growth has been fueled by expanding cultivation areas and improved farming practices. Farmers in the Central Highlands and the Mekong Delta have increasingly shifted to durian cultivation due to its high market value and export potential.<\/p>\n

Image of Durian harvesting in Vietnam<\/strong><\/p>\n

\"Image<\/p>\n

Source: laodong.vn<\/p>\n

Export Situation of Vietnam Fruit and Vegetable <\/strong><\/h3>\n

Vietnam’s fruit and vegetable exports in 2024 experienced impressive growth, with total export value estimated to surpass $7.1 million, a remarkable increase from $4.5 billion in 2023. [6]<\/a> This robust performance underscores the country\u2019s ability to meet rising global demand for high-quality agricultural products. Experts predict that export revenues could exceed $8 billion in 2025 if this growth trajectory continues.<\/p>\n

China continues to be Vietnam’s largest export market, accounting for more than 60% of the total export value. Other major markets include the United States, Japan, and the European Union. These countries have demonstrated strong demand for Vietnamese fruits and vegetables due to their quality, competitive pricing, and adherence to international safety standards.<\/p>\n

Major fruit and vegetable export market of Vietnam in 2024<\/strong><\/p>\n

100% = 7.1 billion USD
\n\"Major<\/p>\n

Source: Inforgraphic.vn [7]<\/a><\/p>\n

Among the wide variety of exported fruits, durian has taken center stage in 2024. The fruit’s export value alone is projected to exceed $3 billion, marking a record-breaking achievement. This success can be attributed to Vietnam\u2019s concerted efforts to meet China\u2019s stringent import requirements, including compliance with Good Agricultural Practices (GAP) and enhanced traceability systems. Furthermore, the surge in Chinese demand has made durian a strategic export crop, encouraging investments in cultivation and logistics. Other key export items include dragon fruit (435 million USD [8]<\/a>), bananas (350 million USD[9]<\/a>), mangoes (more than 308 million USD[10]<\/a>) as well as processed products such as frozen vegetables and canned fruit.<\/p>\n

Durian export turnover from 2020 to 2024<\/strong><\/p>\n

Unit: billion USD
\n\"Durian<\/p>\n

Source: 60shomnay.vn [11]<\/a><\/p>\n

Opportunities and Challenges<\/strong><\/h3>\n

Vietnam\u2019s fruit and vegetable sector continues to demonstrate promising growth in 2024, unveiling numerous opportunities for the future. One notable trend is the shift towards safe fruit and vegetable production that adheres to VietGAP and other international standards. This movement towards higher quality and safer products positions Vietnam favorably in the global market and sets a sustainable path for future development. The government’s orientation toward encouraging the production and export of high-quality fruits and vegetables further strengthens this trend, providing incentives for growers and exporters to elevate their practices. Additionally, as export volumes increase, there is a corresponding boost in the cold storage and transportation sectors, underscoring their growth potential in supporting agricultural exports.<\/p>\n

The popularity of premium fruits like durian continues to offer lucrative prospects for Vietnamese farmers and exporters. High demand, especially from China, combined with favorable pricing, has spurred investments in cultivation and post-harvest processing. By focusing on enhancing product quality and meeting international export standards, Vietnam can reinforce its status as a prominent exporter of sought-after fruits like durian.<\/p>\n

Despite these opportunities, challenges remain. A significant issue is the limited added value of Vietnamese exports, as the industry primarily focuses on raw products with minimal processing and packaging. Enhancing capabilities in high-value processing and packaging is crucial for maximizing profitability and market reach. Climate change also poses ongoing threats, with extreme weather events and natural disasters potentially disrupting production cycles. Moreover, navigating stringent import regulations in key markets requires continuous investment in infrastructure and adherence to rigorous food safety standards, such as China’s phytosanitary requirements.<\/p>\n

Lastly, Vietnam faces strong competition from established exporters like Thailand and the Philippines, particularly in markets for durian and bananas. To sustain its competitive advantage, Vietnam must invest in innovation, enhance branding, and adopt effective marketing strategies that differentiate its products on the global stage.<\/p>\n

Conclusion<\/strong><\/h3>\n

Vietnam\u2019s fruit and vegetable sector in 2024 has proven to be a dynamic and resilient industry, achieving remarkable growth in both production and exports. The standout success of durian exemplifies the country\u2019s ability to capitalize on emerging opportunities and adapt to evolving market demands. While challenges such as climate change and competition persist, Vietnam\u2019s commitment to quality, sustainability, and innovation positions it well for continued success.<\/p>\n

As global demand for fresh and processed agricultural products grows, Vietnam has the potential to further enhance its presence in international markets. By addressing challenges and leveraging opportunities, the country\u2019s fruit and vegetable sector can continue to thrive, with durian leading the way as a symbol of its agricultural excellence.<\/p>\n

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[1]<\/a> https:\/\/thongtincongthuong.vn\/phan-tich-tinh-hinh-cung-cau-va-du-bao-mat-hang-rau-cu-thang-11-va-11-thang-nam-2024\/<\/p>\n

[2]<\/a> https:\/\/daidoanket.vn\/ha-nhiet-con-sot-mo-rong-dien-tich-sau-rieng-10279727.html<\/p>\n

[3]<\/a> https:\/\/thanhnien.vn\/nhieu-nong-san-bi-ap-luc-tu-sau-rieng-185240801224951922.htm<\/p>\n

[4]<\/a> https:\/\/www.fas.usda.gov\/data\/vietnam-vietnamese-fruit-production-and-exports-confront-challenges-salinity-intrusion-and?<\/p>\n

[5]<\/a> https:\/\/znews.vn\/sau-rieng-lap-ky-luc-nong-dan-chia-nhau-hang-chuc-nghin-ty-dong-post1525620.html<\/p>\n

[6]<\/a> Xu\u1ea5t kh\u1ea9u rau qu\u1ea3 n\u0103m 2024 l\u1eadp k\u1ef7 l\u1ee5c 7,12 t\u1ef7 USD, d\u1ef1 b\u00e1o s\u1ebd v\u01b0\u1ee3t ng\u01b0\u1ee1ng 8 t\u1ef7 USD trong n\u0103m 2025 – Nh\u1ecbp s\u1ed1ng kinh t\u1ebf Vi\u1ec7t Nam & Th\u1ebf gi\u1edbi<\/a><\/p>\n

[7]<\/a> https:\/\/infographics.vn\/interactive-thi-truong-xuat-khau-rau-qua-chinh-cua-viet-nam-nam-2024\/214303.vna<\/p>\n

[8]<\/a> https:\/\/kinhtedothi.vn\/xuat-khau-rau-qua-nam-2024-thang-lon.html<\/p>\n

[9]<\/a> https:\/\/thuongmaibiengioimiennui.gov.vn\/<\/p>\n

[10]<\/a> https:\/\/thuonghieuquocgia.congthuong.vn\/xuat-khau-xoai-cua-viet-nam-tang-435-366315.html<\/p>\n

[11]<\/a> https:\/\/60shomnay.vn\/xuat-khau-sau-rieng-viet-nam-can-moc-3-ty-usd.html<\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2024, ng\u00e0nh rau qu\u1ea3 Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u00e1ng k\u1ec3 trong xu\u1ea5t kh\u1ea9u s\u1ea7u ri\u00eang. <\/p>","protected":false},"author":12,"featured_media":19699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1160],"class_list":["post-19701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-food-agriculture-en"],"yoast_head":"\nVietnam's Fruit and Vegetable Production and Export Situation: A Bright Spot in Durian Export - B-Company<\/title>\n<meta name=\"description\" content=\"In 2024, Vietnam's fruit and vegetable sector continued to flourish, bolstered by remarkable achievements in durian exports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/viet-nam-fruit-and-vegetable-production-and-export-situation-a-bright-spot-in-durian-export\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam's Fruit and Vegetable Production and Export Situation: A Bright Spot in Durian Export\" \/>\n<meta property=\"og:description\" content=\"In 2024, Vietnam's fruit and vegetable sector continued to flourish, bolstered by remarkable achievements in durian exports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/viet-nam-fruit-and-vegetable-production-and-export-situation-a-bright-spot-in-durian-export\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T10:39:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T03:12:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Durian-Export-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1918\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/ja\/viet-nam-fruit-and-vegetable-production-and-export-situation-a-bright-spot-in-durian-export\/\",\"url\":\"https:\/\/b-company.jp\/ja\/viet-nam-fruit-and-vegetable-production-and-export-situation-a-bright-spot-in-durian-export\/\",\"name\":\"Vietnam's Fruit and Vegetable Production and Export Situation: A Bright Spot in Durian Export - 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