{"id":19673,"date":"2025-02-11T17:51:24","date_gmt":"2025-02-11T10:51:24","guid":{"rendered":"https:\/\/b-company.jp\/?p=19673"},"modified":"2025-05-27T10:12:04","modified_gmt":"2025-05-27T03:12:04","slug":"the-modern-trade-leading-vietnams-retail-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-modern-trade-leading-vietnams-retail-market\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 m\u1edf r\u1ed9ng nhanh ch\u00f3ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng v\u00e0 h\u00e0nh vi mua s\u1eafm thay \u0111\u1ed5i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n \u0111\u1ed5i t\u1eeb th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i, c\u00f9ng v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh v\u00e0 an to\u00e0n. Ngo\u00e0i ra, ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c \u1edf c\u00e1c v\u00f9ng ngo\u1ea1i \u00f4 v\u00e0 n\u00f4ng th\u00f4n mang \u0111\u1ebfn c\u01a1 h\u1ed9i c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n tham gia v\u00e0o ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Doanh thu th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t 57 t\u1ef7 USD v\u00e0o n\u0103m 2024<\/strong><\/h3>\n

Th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 5% t\u1eeb n\u0103m 2020 \u0111\u1ebfn n\u0103m 2024, \u0111\u1ea1t 57 t\u1ef7 USD. Trong su\u1ed1t n\u1eeda th\u1eadp k\u1ef7, Vi\u1ec7t Nam \u0111\u00e3 d\u1ea7n chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i. So v\u1edbi n\u0103m 2020, th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng trong t\u1ed5ng doanh thu b\u00e1n l\u1ebb \u0111\u00e3 gi\u1ea3m t\u1eeb 73% xu\u1ed1ng c\u00f2n 61%. Ng\u01b0\u1ee3c l\u1ea1i, th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 t\u0103ng t\u1eeb 22% l\u00ean 29%, trong khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u0103ng t\u1eeb 5% l\u00ean 10%[1]<\/a>.<\/p>\n

Vietnam\u2019s retail market revenue from 2020 to 2024 by type<\/strong><\/p>\n

\"Vietnam\u2019s<\/em><\/p>\n

Ngu\u1ed3n: <\/em>Cimigo<\/em><\/a><\/p>\n

Xu h\u01b0\u1edbng gia t\u0103ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i [2]<\/a><\/strong><\/h3>\n

T\u1eeb n\u0103m 2020 \u0111\u1ebfn n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng \u0111\u1ed9t bi\u1ebfn, t\u0103ng h\u01a1n 200% - t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m 2020 - \u0111\u1ea1t 16.286 c\u1eeda h\u00e0ng v\u00e0o cu\u1ed1i n\u0103m 2024. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb mini ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng, chi\u1ebfm h\u01a1n 45% trong t\u1ed5ng s\u1ed1. Theo s\u00e1t l\u00e0 c\u00e1c hi\u1ec7u thu\u1ed1c, chu\u1ed7i c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng thi\u1ebft b\u1ecb CNTT, m\u1ed7i chu\u1ed7i chi\u1ebfm kho\u1ea3ng 20%. Do chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao, s\u1ed1 l\u01b0\u1ee3ng trung t\u00e2m mua s\u1eafm v\u00e0 si\u00eau th\u1ecb v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf, ch\u1ec9 chi\u1ebfm 3% trong t\u1ed5ng th\u1ecb tr\u01b0\u1eddng[3]<\/a>.<\/p>\n

Number of modern trade stores from 2020 to 2024<\/strong><\/p>\n

\"Number<\/em><\/p>\n

Ngu\u1ed3n: <\/em>Nghi\u00ean c\u1ee9u Q&Me<\/em><\/a><\/p>\n

C\u00e1c c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu t\u1eadp trung \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, chi\u1ebfm kho\u1ea3ng 30% trong t\u1ed5ng s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng. Tuy nhi\u00ean, c\u00f3 m\u1ed9t xu h\u01b0\u1edbng m\u1edf r\u1ed9ng ng\u00e0y c\u00e0ng t\u0103ng sang c\u00e1c khu v\u1ef1c xung quanh. V\u00ed d\u1ee5, Co.op Food \u0111\u00e3 m\u1edf 21 c\u1eeda h\u00e0ng m\u1edbi \u1edf khu v\u1ef1c ph\u00eda Nam, trong khi Winmart+ m\u1edf r\u1ed9ng th\u00eam g\u1ea7n 195 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. Ng\u00e0nh si\u00eau th\u1ecb c\u0169ng \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Winmart v\u00e0 Big C\/Go!. C\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft c\u00e1c t\u1ec9nh th\u00e0nh tr\u00ean kh\u1eafp Vi\u1ec7t Nam, v\u1edbi m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u h\u00e0nh h\u01a1n 100 c\u1eeda h\u00e0ng<\/p>\n

M\u1eb7t kh\u00e1c, c\u00e1c ph\u00e2n kh\u00fac d\u01b0\u1ee3c ph\u1ea9m, \u0111i\u1ec7n t\u1eed v\u00e0 CNTT \u0111\u00e3 tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac. \u0110\u1ebfn cu\u1ed1i n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng hi\u1ec7u thu\u1ed1c t\u0103ng 20% theo n\u0103m, \u0111\u1ea1t 3.242 c\u1eeda h\u00e0ng, ch\u1ee7 y\u1ebfu l\u00e0 do s\u1ef1 m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a Long Ch\u00e2u. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c chu\u1ed7i \u0111i\u1ec7n t\u1eed \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 suy tho\u00e1i, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 \u0110i\u1ec7n M\u00e1y Xanh v\u00e0 Nguy\u1ec5n Kim \u0111\u00f3ng c\u1eeda l\u1ea7n l\u01b0\u1ee3t 94 v\u00e0 12 c\u1eeda h\u00e0ng[4]<\/a>. T\u01b0\u01a1ng t\u1ef1, ng\u00e0nh thi\u1ebft b\u1ecb CNTT ch\u1ee9ng ki\u1ebfn m\u1ee9c gi\u1ea3m 15%, b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c \u0111\u00f3ng c\u1eeda h\u01a1n 200 c\u1eeda h\u00e0ng c\u1ee7a FPT v\u00e0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng.<\/p>\n

The closure of some electronics chains<\/strong><\/p>\n

\"The<\/em><\/p>\n

Ngu\u1ed3n: <\/em>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh v\u00e0 ti\u1ec1n t\u1ec7<\/em><\/a><\/p>\n

Ng\u01b0\u1eddi ch\u01a1i ch\u00ednh trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i<\/strong><\/h3>\n

Khi th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam chuy\u1ec3n sang th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i, nhi\u1ec1u \u0111\u1ed1i th\u1ee7 \u0111a d\u1ea1ng \u0111\u00e3 n\u1ed5i l\u00ean \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh b\u1ed1i c\u1ea3nh c\u1ee7a ng\u00e0nh. T\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong n\u01b0\u1edbc \u0111\u00e3 th\u00e0nh danh nh\u01b0 Vingroup \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u nh\u01b0 Lotte, Aeon v\u00e0 Central Retail, nh\u1eefng \u0111\u1ed1i th\u1ee7 ch\u1ee7 ch\u1ed1t n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y c\u1ea1nh tranh, \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh.<\/p>\n

Some Major Players in Vietnam\u2019s Retail Market<\/strong><\/p>\n

\"Some<\/em><\/p>\n

Ngu\u1ed3n: B&Company<\/em><\/p>\n

C\u00e1c c\u1eeda h\u00e0ng hi\u1ec7n \u0111\u1ea1i quy m\u00f4 l\u1edbn, ch\u1eb3ng h\u1ea1n nh\u01b0 trung t\u00e2m mua s\u1eafm, c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TP.HCM v\u00e0 \u0110\u00e0 N\u1eb5ng, n\u01a1i c\u00f3 m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1, nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 s\u1ee9c mua cao. M\u1eb7t kh\u00e1c, c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb nh\u1ecf h\u01a1n nh\u01b0 chu\u1ed7i c\u1eeda h\u00e0ng v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb chi ph\u00ed thi\u1ebft l\u1eadp v\u00e0 v\u1eadn h\u00e0nh th\u1ea5p h\u01a1n, \u0111ang m\u1edf r\u1ed9ng tr\u00ean kh\u1eafp c\u00e1c t\u1ec9nh. S\u1ef1 m\u1edf r\u1ed9ng r\u1ed9ng r\u00e3i n\u00e0y cho ph\u00e9p h\u1ecd chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n v\u00e0 t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00e1c trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i<\/strong><\/h3>\n

Th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong n\u0103m n\u0103m t\u1edbi, v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR d\u1ef1 ki\u1ebfn l\u00e0 kho\u1ea3ng 6% t\u1eeb n\u0103m 2025 \u0111\u1ebfn n\u0103m 2030. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh: (1) N\u0103m 2024, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh h\u00e0ng th\u00e1ng c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t g\u1ea7n 315 \u0111\u00f4 la M\u1ef9[5]<\/a>, \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng 8% t\u1eeb n\u0103m 2023 v\u00e0 m\u1ee9c t\u0103ng 40% k\u1ec3 t\u1eeb n\u0103m 2020[6]<\/a>. Ngo\u00e0i ra, t\u1ea7ng l\u1edbp trung l\u01b0u c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc \u0111\u00e3 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3, hi\u1ec7n chi\u1ebfm 56% h\u1ed9 gia \u0111\u00ecnh Vi\u1ec7t Nam[7]<\/a>. (2) Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u00e1p d\u1ee5ng l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 c\u00f3 \u00fd th\u1ee9c h\u01a1n, khi\u1ebfn h\u1ecd tr\u1edf n\u00ean c\u00f3 ch\u1ecdn l\u1ecdc h\u01a1n trong vi\u1ec7c chi ti\u00eau. C\u00e1c danh m\u1ee5c chi ti\u00eau h\u00e0ng \u0111\u1ea7u bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu nh\u01b0 h\u00e0ng t\u1ea1p h\u00f3a, qu\u1ea7n \u00e1o v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Do \u0111\u00f3, c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd t\u1eeb th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i, v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cao h\u01a1n v\u00e0 h\u00e0ng h\u00f3a c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng[8]<\/a>. (3) Trong khi th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i t\u1eadp trung nhi\u1ec1u \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n v\u00e0 ngo\u1ea1i \u00f4 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c m\u1eb7c d\u00f9 c\u00f3 ti\u1ec1m n\u0103ng cao. Nh\u1eefng khu v\u1ef1c n\u00e0y chi\u1ebfm 60% d\u00e2n s\u1ed1 Vi\u1ec7t Nam, cung c\u1ea5p di\u1ec7n t\u00edch \u0111\u1ea5t r\u1ed9ng l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng b\u00e1n l\u1ebb v\u1edbi m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p[9]<\/a>.<\/p>\n

Tuy nhi\u00ean, m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c v\u1eabn ti\u1ebfp t\u1ee5c c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam. Th\u1ee9 nh\u1ea5t, m\u1eb7c d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n sang c\u00e1c th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i, c\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm h\u01a1n 60% trong ng\u00e0nh b\u00e1n l\u1ebb. Th\u00f3i quen mua s\u1eafm v\u1eabn \u0103n s\u00e2u, v\u00ec c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng cung c\u1ea5p d\u1ecbch v\u1ee5 mua s\u1eafm nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ed7 xe. Th\u1ee9 hai, s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf \u0111\u00e3 t\u0103ng l\u00ean. S\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb to\u00e0n c\u1ea7u nh\u01b0 Aeon, Lotte v\u00e0 Central Retail Group \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh cao, g\u00e2y \u00e1p l\u1ef1c cho c\u1ea3 doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Cu\u1ed1i c\u00f9ng, c\u00e1c r\u00e0o c\u1ea3n v\u1ec1 quy \u0111\u1ecbnh \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i. C\u00e1c th\u1ee7 t\u1ee5c \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam v\u1eabn ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n th\u1eddi gian, g\u00e2y ra s\u1ef1 ch\u1eadm tr\u1ec5 t\u1eeb kh\u00e2u l\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n \u0111\u1ebfn tri\u1ec3n khai. Ngo\u00e0i ra, c\u00e1c quy \u0111\u1ecbnh ch\u1ed3ng ch\u00e9o v\u00e0 kh\u00f4ng nh\u1ea5t qu\u00e1n g\u00e2y ra s\u1ef1 nh\u1ea7m l\u1eabn v\u00e0 kh\u00f3 kh\u0103n, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc[10]<\/a><\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

Ng\u00e0nh b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, v\u1edbi th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m. B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 c\u1ea1nh tranh gay g\u1eaft v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng, ng\u00e0nh n\u00e0y v\u1eabn mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n v\u00e0 ngo\u1ea1i th\u00e0nh. V\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u0103ng \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Vi\u1ec7t Nam, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 ch\u1ee7 ch\u1ed1t trong b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb c\u1ee7a \u0110\u00f4ng Nam \u00c1.<\/p>\n

[1]<\/a> Cimigo (2024). Xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[2]<\/a> B\u00e1o c\u00e1o n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o: Trung t\u00e2m mua s\u1eafm, si\u00eau th\u1ecb, chu\u1ed7i thi\u1ebft b\u1ecb CNTT, hi\u1ec7u thu\u1ed1c v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i\/si\u00eau th\u1ecb mini.<\/p>\n

[3]<\/a> Q&Me Vietnam (2024). Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i Vi\u1ec7t Nam n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[4]<\/a> B\u00e1o Thanh Ni\u00ean (2024). Nhi\u1ec1u c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed \u0111\u00f3ng c\u1eedaTruy c\u1eadp<\/a>><\/p>\n

[5]<\/a> Ngu\u1ed3n Ch\u00e2u \u00c1 (2024). Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng Vi\u1ec7t Nam t\u1eeb n\u0103m 2024 tr\u1edf \u0111iTruy c\u1eadp<\/a>><\/p>\n

[6]<\/a> T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam (2024). Thu nh\u1eadp b\u00ecnh qu\u00e2n th\u00e1ng c\u1ee7a Vi\u1ec7t Nam theo t\u1ec9nh th\u00e0nhTruy c\u1eadp<\/a>><\/p>\n

[7]<\/a> Cimigo (2024). Xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[8]<\/a> PricewaterhouseCoopers (PwC) (2024). Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2024Truy c\u1eadp<\/a>><\/p>\n

[9]<\/a> T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam (2024). K\u1ebft qu\u1ea3 T\u1ed5ng \u0111i\u1ec1u tra d\u00e2n s\u1ed1 v\u00e0 nh\u00e0 \u1edf n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[10]<\/a> Tu\u1ed5i Tr\u1ebb Online (2024). Th\u1ee7 t\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a Vi\u1ec7t Nam v\u1eabn c\u00f2n qu\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n th\u1eddi gianTruy c\u1eadp<\/a>><\/p>\n

\u00a0<\/strong><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nh\u1edd thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng v\u00e0 h\u00e0nh vi mua s\u1eafm thay \u0111\u1ed5i.<\/p>","protected":false},"author":12,"featured_media":19671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"\nThe Modern trade leading Vietnam\u2019s Retail market - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam\u2019s modern trade sector has expanded rapidly in recent years, driven by rising consumer income and shifting shopping behaviors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/the-modern-trade-leading-vietnams-retail-market\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Modern trade leading Vietnam\u2019s Retail market - 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