{"id":19477,"date":"2025-01-24T16:08:18","date_gmt":"2025-01-24T09:08:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=19477"},"modified":"2025-05-27T10:11:11","modified_gmt":"2025-05-27T03:11:11","slug":"tet-holiday-and-shopping-habit-of-vietnamese-consumer","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/","title":{"rendered":"K\u1ef3 ngh\u1ec9 T\u1ebft v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/em><\/p>\n<p><em>Trong ph\u1ea7n n\u00e0y \u201cVietnam Briefing\u201d, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&amp;Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 vi\u1ec7c d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c gi\u1ea3i th\u00edch v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>T\u1ebft Nguy\u00ean \u0110\u00e1n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u1ebft, l\u00e0 ng\u00e0y l\u1ec5 quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c r\u1ed9ng r\u00e3i nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. L\u00e0 d\u1ecbp N\u0103m m\u1edbi \u00c2m l\u1ecbch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, T\u1ebft \u0111\u00e1nh d\u1ea5u m\u00f9a xu\u00e2n v\u1ec1 v\u00e0 l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 gia \u0111\u00ecnh \u0111o\u00e0n t\u1ee5, t\u01b0\u1edfng nh\u1edb t\u1ed5 ti\u00ean, \u0111\u1ed3ng th\u1eddi ch\u00e0o \u0111\u00f3n n\u0103m m\u1edbi v\u1edbi nh\u1eefng k\u1ef3 v\u1ecdng v\u1ec1 th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 h\u1ea1nh ph\u00fac. Kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i c\u1ee7a T\u1ebft g\u1eafn b\u00f3 s\u00e2u s\u1eafc v\u1edbi v\u0103n h\u00f3a Vi\u1ec7t Nam, trong \u0111\u00f3 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh th\u00fa v\u1ecb nh\u1ea5t l\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00e2n trong qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb \u0111\u00f3n T\u1ebft.<\/p>\n<h3><strong>\u00dd ngh\u0129a c\u1ee7a T\u1ebft<\/strong><\/h3>\n<p>T\u1ebft di\u1ec5n ra trong kho\u1ea3ng t\u1eeb cu\u1ed1i th\u00e1ng 1 \u0111\u1ebfn gi\u1eefa th\u00e1ng 2, t\u00f9y theo l\u1ecbch \u00e2m. K\u1ef3 ngh\u1ec9 T\u1ebft th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 7 \u0111\u1ebfn 9 ng\u00e0y, t\u00f9y thu\u1ed9c v\u00e0o quy \u0111\u1ecbnh c\u1ee7a Ch\u00ednh ph\u1ee7 v\u00e0 s\u1ef1 t\u01b0\u01a1ng \u1ee9ng gi\u1eefa l\u1ecbch \u00e2m v\u1edbi l\u1ecbch d\u01b0\u01a1ng. Kh\u00f4ng ch\u1ec9 \u0111\u00e1nh d\u1ea5u s\u1ef1 chuy\u1ec3n giao t\u1eeb n\u0103m n\u00e0y sang n\u0103m kh\u00e1c, T\u1ebft c\u00f2n l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n t\u00e2m linh, \u0111\u1ec1 cao m\u1ed1i li\u00ean k\u1ebft gia \u0111\u00ecnh, truy\u1ec1n th\u1ed1ng v\u0103n h\u00f3a v\u00e0 s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n.<\/p>\n<p>Trong nh\u1eefng tu\u1ea7n tr\u01b0\u1edbc T\u1ebft, ng\u01b0\u1eddi Vi\u1ec7t t\u1ed5ng v\u1ec7 sinh nh\u00e0 c\u1eeda \u0111\u1ec3 xua \u0111u\u1ed5i v\u1eadn r\u1ee7i v\u00e0 trang tr\u00ed b\u1eb1ng nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng mang l\u1ea1i may m\u1eafn, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e2y qu\u1ea5t, hoa \u0111\u00e0o v\u00e0 phong bao l\u00ec x\u00ec. C\u00e1c gia \u0111\u00ecnh c\u0169ng l\u1eadp b\u00e0n th\u1edd v\u1edbi l\u1ec5 v\u1eadt g\u1ed3m hoa qu\u1ea3, hoa t\u01b0\u01a1i v\u00e0 th\u1ee9c \u0103n \u0111\u1ec3 t\u01b0\u1edfng nh\u1edb t\u1ed5 ti\u00ean v\u00e0 m\u1eddi c\u00e1c b\u1eadc ti\u1ec1n nh\u00e2n v\u1ec1 chung vui. B\u00ean c\u1ea1nh \u0111\u00f3, T\u1ebft l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 tha th\u1ee9, thanh to\u00e1n c\u00e1c kho\u1ea3n n\u1ee3 v\u00e0 h\u00e0n g\u1eafn c\u00e1c m\u1ed1i quan h\u1ec7, t\u01b0\u1ee3ng tr\u01b0ng cho m\u1ed9t kh\u1edfi \u0111\u1ea7u m\u1edbi.<\/p>\n<p style=\"text-align: center;\"><strong>K\u1ef3 ngh\u1ec9 T\u1ebft t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19479\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-1.jpg\" alt=\"\" width=\"382\" height=\"280\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.quanlynhanuoc.vn%2F2021%2F02%2F11%2Fnhung-phong-tuc-trong-ngay-tet-co-truyen%2F&amp;psig=AOvVaw1gweascXOx1WuDk21vCWCE&amp;ust=1737788593762000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBcQjhxqFwoTCJD62pPljYsDFQAAAAAdAAAAABAj\">T\u1ea1p ch\u00ed Qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc<\/a><\/p>\n<h3><strong>Th\u00f3i quen mua s\u1eafm T\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/strong><\/h3>\n<h4><span style=\"text-decoration: underline;\"><strong>Th\u1eddi \u0111i\u1ec3m mua s\u1eafm T\u1ebft<\/strong><\/span><\/h4>\n<p>M\u1ed9t kh\u1ea3o s\u00e1t n\u0103m 2023 v\u1edbi 1.540 ng\u01b0\u1eddi cho th\u1ea5y 17% s\u1ed1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi th\u00edch mua s\u1eafm c\u00e1c m\u1eb7t h\u00e0ng T\u1ebft v\u00e0o cu\u1ed1i th\u00e1ng 12, khi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n quan tr\u1ecdng \u0111\u1ec3 chu\u1ea9n b\u1ecb cho k\u1ef3 ngh\u1ec9 l\u1ec5.<\/p>\n<p style=\"text-align: center;\"><strong>Giai \u0111o\u1ea1n mua s\u1eafm T\u1ebft ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"alignnone wp-image-19480\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2-300x114.png\" alt=\"\" width=\"508\" height=\"193\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2-300x114.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2-768x292.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2.png 849w\" sizes=\"(max-width: 508px) 100vw, 508px\" data-no-auto-translation=\"\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.statista.com\/statistics\/1550805\/vietnam-most-popular-shopping-period-for-tet\/\">Th\u1ed1ng k\u00ea<\/a><\/p>\n<h4><strong><u>C\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn trong d\u1ecbp T\u1ebft<\/u><\/strong><\/h4>\n<p>M\u1ed9t kh\u1ea3o s\u00e1t kh\u00e1c v\u1edbi 557 ng\u01b0\u1eddi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh <strong>n\u0103m nh\u00f3m chi ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/strong> trong d\u1ecbp T\u1ebft n\u0103m 2023, g\u1ed3m: qu\u00e0 t\u1eb7ng, qu\u1ea7n \u00e1o, ti\u1ec1n l\u00ec x\u00ec, b\u00e1nh k\u1eb9o v\u00e0 th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng. Kh\u1ea3o s\u00e1t c\u0169ng n\u00eau b\u1eadt ng\u00e2n s\u00e1ch trung b\u00ecnh d\u00e0nh cho c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y:<\/p>\n<p><strong>\u2013 Ti\u1ec1n l\u00ec x\u00ec<\/strong>: 3,5 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 Qu\u00e0 T\u1ebft<\/strong>: 2,5 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 Qu\u1ea7n \u00e1o<\/strong>: 2 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 B\u00e1nh k\u1eb9o<\/strong>: 0,7 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng<\/strong>: 1,2 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p style=\"text-align: center;\"><strong>Chi ti\u00eau cho m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng ch\u1ee7 y\u1ebfu trong d\u1ecbp T\u1ebft n\u0103m 2023<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19481\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211-300x137.png\" alt=\"\" width=\"470\" height=\"215\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211-300x137.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211-768x350.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211.png 938w\" sizes=\"(max-width: 470px) 100vw, 470px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/woocommerce_uploads\/2022\/12\/Tet-2023-Vietnamese-consumer-outlook-otrw1g.pdf\">Cimigo<\/a><\/p>\n<p>M\u1ed1i quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch COVID-19, \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u00e0nh m\u1ea1nh, s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 h\u00e0ng nh\u1eadp kh\u1ea9u ch\u1ea5t l\u01b0\u1ee3ng cao trong d\u1ecbp T\u1ebft.<\/p>\n<h4><strong><u>M\u1ee9c chi ti\u00eau trung b\u00ecnh cho qu\u00e0 t\u1eb7ng<\/u><\/strong><\/h4>\n<p>M\u1ed9t kh\u1ea3o s\u00e1t n\u0103m 2024 v\u1edbi 3.493 ng\u01b0\u1eddi cho th\u1ea5y h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi d\u1ef1 \u0111\u1ecbnh chi t\u1eeb 1 \u0111\u1ebfn 5 tri\u1ec7u \u0111\u1ed3ng cho qu\u00e0 t\u1eb7ng (bao g\u1ed3m ti\u1ec1n l\u00ec x\u00ec v\u00e0 qu\u00e0 T\u1ebft) trong d\u1ecbp T\u1ebft 2025, qua \u0111\u00f3 tr\u1edf th\u00e0nh kho\u1ea3ng chi ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u00ednh tr\u00ean m\u1ed7i ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh. \u0110\u00e1ng ch\u00fa \u00fd, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi chi d\u01b0\u1edbi 1 tri\u1ec7u \u0111\u1ed3ng cho qu\u00e0 t\u1eb7ng t\u0103ng t\u1eeb 12% l\u00ean 14%, trong khi t\u1ef7 l\u1ec7 ng\u01b0\u1eddi chi tr\u00ean 5 tri\u1ec7u \u0111\u1ed3ng t\u0103ng t\u1eeb 32% l\u00ean 34%.<\/p>\n<p style=\"text-align: center;\"><strong>M\u1ee9c chi ti\u00eau trung b\u00ecnh cho qu\u00e0 t\u1eb7ng tr\u00ean m\u1ed7i ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh trong d\u1ecbp T\u1ebft t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2025<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19482\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943-300x148.png\" alt=\"\" width=\"496\" height=\"245\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943-300x148.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943-768x378.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943.png 1009w\" sizes=\"(max-width: 496px) 100vw, 496px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.statista.com\/statistics\/1199545\/vietnam-average-spending-per-adult-for-tet\/#:~:text=Average%20spending%20on%20gifts%20per%20adult%20for%20Tet%20in%20Vietnam%202018%2D2025&amp;text=As%20surveyed%20in%202024%2C%20over,popular%20spending%20range%20per%20adult\">Th\u1ed1ng k\u00ea<\/a><\/p>\n<p>\u0110\u1ed1i v\u1edbi gi\u1ecf qu\u00e0 T\u1ebft, xu h\u01b0\u1edbng \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u v\u00e0o gi\u1ecf qu\u00e0 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong nh\u00f3m kh\u00e1ch h\u00e0ng cao c\u1ea5p. Nh\u1eefng gi\u1ecf qu\u00e0 n\u00e0y, th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng, th\u01b0\u1eddng bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 b\u00e1nh k\u1eb9o Nh\u1eadt B\u1ea3n, \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n, tr\u00e1i c\u00e2y v\u00e0 th\u1ef1c ph\u1ea9m \u0111\u1eb7c s\u1ea3n.<\/p>\n<p style=\"text-align: center;\"><strong>Gi\u1ecf qu\u00e0 T\u1ebft bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m Nh\u1eadt B\u1ea3n<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19483\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3-300x300.jpg\" alt=\"\" width=\"327\" height=\"327\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3-300x300.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3-150x150.jpg 150w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3.jpg 682w\" sizes=\"(max-width: 327px) 100vw, 327px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/akuruhifood.com\/tin-tuc\/ichiban-market-gio-qua-ngay-tet---san-pham-nhat-ban-2244.html\">Akuruhi<\/a><\/p>\n<h4><strong><u>K\u00eanh mua s\u1eafm<\/u><\/strong><\/h4>\n<p>\u0110\u1ed1i v\u1edbi T\u1ebft 2023, m\u1ed9t kh\u1ea3o s\u00e1t v\u1edbi 557 ng\u01b0\u1eddi cho th\u1ea5y si\u00eau th\u1ecb (70%) v\u00e0 ch\u1ee3 truy\u1ec1n th\u1ed1ng (31%) l\u00e0 nh\u1eefng k\u00eanh mua s\u1eafm ph\u1ed5 bi\u1ebfn nh\u1ea5t. Tuy nhi\u00ean, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t t\u1eeb th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Do \u0111\u00f3, nhu c\u1ea7u mua s\u1eafm T\u1ebft t\u1ea1i si\u00eau th\u1ecb, c\u1eeda h\u00e0ng mini v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng trong d\u1ecbp T\u1ebft 2025 v\u00e0 nh\u1eefng n\u0103m ti\u1ebfp theo.<\/p>\n<p style=\"text-align: center;\"><strong>C\u00e1c k\u00eanh mua s\u1eafm th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t \u0111\u1ec3 mua s\u1eafm T\u1ebft n\u0103m 2023<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19485\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5-300x148.png\" alt=\"\" width=\"614\" height=\"303\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5-300x148.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5-768x380.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5.png 801w\" sizes=\"(max-width: 614px) 100vw, 614px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/woocommerce_uploads\/2022\/12\/Tet-2023-Vietnamese-consumer-outlook-otrw1g.pdf\">Cimigo<\/a><\/p>\n<h3><strong>Ph\u1ea7n k\u1ebft lu\u1eadn<\/strong><\/h3>\n<p>Th\u00f3i quen mua s\u1eafm T\u1ebft ph\u1ea3n \u00e1nh c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Khi truy\u1ec1n th\u1ed1ng h\u00f2a quy\u1ec7n v\u1edbi l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, c\u00e1c xu h\u01b0\u1edbng nh\u01b0 s\u1ea3n ph\u1ea9m ch\u00fa tr\u1ecdng s\u1ee9c kh\u1ecfe, h\u00e0ng nh\u1eadp kh\u1ea9u v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i c\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a ho\u1ea1t \u0111\u1ed9ng chu\u1ea9n b\u1ecb T\u1ebft.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em>* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng tr\u00edch d\u1eabn ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company<\/em><\/strong><\/p>\n<p>C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u g\u1ed3m h\u01a1n 900.000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ebft Nguy\u00ean \u0110\u00e1n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u1ebft, l\u00e0 ng\u00e0y l\u1ec5 quan tr\u1ecdng nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c r\u1ed9ng r\u00e3i nh\u1ea5t \u1edf Vi\u1ec7t Nam. L\u00e0 T\u1ebft Nguy\u00ean \u0111\u00e1n c\u1ee7a Vi\u1ec7t Nam, n\u00f3 \u0111\u00e1nh d\u1ea5u s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u00f9a xu\u00e2n v\u00e0 l\u00e0 th\u1eddi gian \u0111o\u00e0n t\u1ee5 gia \u0111\u00ecnh, t\u00f4n vinh t\u1ed5 ti\u00ean v\u00e0 ch\u00e0o \u0111\u00f3n n\u0103m m\u1edbi v\u1edbi hy v\u1ecdng th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 h\u1ea1nh ph\u00fac. Tinh th\u1ea7n l\u1ec5 h\u1ed9i c\u1ee7a T\u1ebft \u0111\u00e3 \u0103n s\u00e2u v\u00e0o v\u0103n h\u00f3a Vi\u1ec7t Nam v\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a ng\u00e0y l\u1ec5 l\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd chu\u1ea9n b\u1ecb cho l\u1ec5 k\u1ef7 ni\u1ec7m<\/p>","protected":false},"author":11,"featured_media":19478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1130],"class_list":["post-19477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-retail-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tet holiday and shopping habit of Vietnamese consumer - B-Company<\/title>\n<meta name=\"description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tet holiday and shopping habit of Vietnamese consumer\" \/>\n<meta property=\"og:description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T09:08:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T03:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/quan-tran-ffDjMGY5sJo-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1876\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&amp;Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&amp;Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/ja\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\",\"url\":\"https:\/\/b-company.jp\/ja\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\",\"name\":\"Tet holiday and shopping habit of Vietnamese consumer - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/ja\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/ja\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/quan-tran-ffDjMGY5sJo-unsplash-scaled.jpg\",\"datePublished\":\"2025-01-24T09:08:18+00:00\",\"dateModified\":\"2025-05-27T03:11:11+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/533c40812e30030fc57ef9181930ce3f\"},\"description\":\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. 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