{"id":19477,"date":"2025-01-24T16:08:18","date_gmt":"2025-01-24T09:08:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=19477"},"modified":"2025-05-27T10:11:11","modified_gmt":"2025-05-27T03:11:11","slug":"tet-holiday-and-shopping-habit-of-vietnamese-consumer","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/","title":{"rendered":"T\u1ebft v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n<p><em>Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&amp;Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>T\u1ebft Nguy\u00ean \u0110\u00e1n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u1ebft, l\u00e0 ng\u00e0y l\u1ec5 quan tr\u1ecdng nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c r\u1ed9ng r\u00e3i nh\u1ea5t \u1edf Vi\u1ec7t Nam. L\u00e0 T\u1ebft Nguy\u00ean \u0111\u00e1n c\u1ee7a Vi\u1ec7t Nam, n\u00f3 \u0111\u00e1nh d\u1ea5u s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u00f9a xu\u00e2n v\u00e0 l\u00e0 th\u1eddi gian \u0111o\u00e0n t\u1ee5 gia \u0111\u00ecnh, t\u00f4n vinh t\u1ed5 ti\u00ean v\u00e0 ch\u00e0o \u0111\u00f3n n\u0103m m\u1edbi v\u1edbi hy v\u1ecdng th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 h\u1ea1nh ph\u00fac. Tinh th\u1ea7n l\u1ec5 h\u1ed9i c\u1ee7a T\u1ebft \u0111\u00e3 \u0103n s\u00e2u v\u00e0o v\u0103n h\u00f3a Vi\u1ec7t Nam v\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a ng\u00e0y l\u1ec5 n\u00e0y l\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd chu\u1ea9n b\u1ecb cho l\u1ec5 k\u1ef7 ni\u1ec7m.<\/p>\n<h3><strong>\u00dd ngh\u0129a c\u1ee7a T\u1ebft<\/strong><\/h3>\n<p>T\u1ebft r\u01a1i v\u00e0o kho\u1ea3ng cu\u1ed1i th\u00e1ng 1 \u0111\u1ebfn gi\u1eefa th\u00e1ng 2, t\u00f9y theo l\u1ecbch \u00e2m. K\u1ef3 ngh\u1ec9 T\u1ebft th\u01b0\u1eddng k\u00e9o d\u00e0i 7 \u0111\u1ebfn 9 ng\u00e0y, t\u00f9y theo quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa l\u1ecbch \u00e2m v\u00e0 l\u1ecbch Gregory. Ngo\u00e0i vi\u1ec7c \u0111\u00e1nh d\u1ea5u s\u1ef1 chuy\u1ec3n giao t\u1eeb n\u0103m n\u00e0y sang n\u0103m kh\u00e1c, T\u1ebft c\u00f2n l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n t\u00e2m linh nh\u1ea5n m\u1ea1nh \u0111\u1ebfn m\u1ed1i quan h\u1ec7 gia \u0111\u00ecnh, truy\u1ec1n th\u1ed1ng v\u0103n h\u00f3a v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n.<\/p>\n<p>Trong nh\u1eefng tu\u1ea7n tr\u01b0\u1edbc T\u1ebft, ng\u01b0\u1eddi Vi\u1ec7t Nam d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda th\u1eadt s\u1ea1ch s\u1ebd \u0111\u1ec3 xua \u0111u\u1ed5i v\u1eadn r\u1ee7i v\u00e0 trang tr\u00ed b\u1eb1ng c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng may m\u1eafn nh\u01b0 c\u00e2y qu\u1ea5t, hoa \u0111\u00e0o v\u00e0 bao l\u00ec x\u00ec. C\u00e1c gia \u0111\u00ecnh c\u0169ng l\u1eadp b\u00e0n th\u1edd v\u1edbi c\u00e1c l\u1ec5 v\u1eadt l\u00e0 tr\u00e1i c\u00e2y, hoa v\u00e0 th\u1ee9c \u0103n \u0111\u1ec3 t\u00f4n vinh t\u1ed5 ti\u00ean v\u00e0 m\u1eddi linh h\u1ed3n c\u1ee7a h\u1ecd tham gia l\u1ec5 k\u1ef7 ni\u1ec7m. Ngo\u00e0i ra, T\u1ebft l\u00e0 th\u1eddi gian \u0111\u1ec3 tha th\u1ee9, gi\u1ea3i quy\u1ebft n\u1ee3 n\u1ea7n v\u00e0 l\u00e0m m\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7, t\u01b0\u1ee3ng tr\u01b0ng cho m\u1ed9t kh\u1edfi \u0111\u1ea7u m\u1edbi.<\/p>\n<p style=\"text-align: center;\"><strong>T\u1ebft \u1edf Vi\u1ec7t Nam<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19479\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-1.jpg\" alt=\"\" width=\"382\" height=\"280\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.quanlynhanuoc.vn%2F2021%2F02%2F11%2Fnhung-phong-tuc-trong-ngay-tet-co-truyen%2F&amp;psig=AOvVaw1gweascXOx1WuDk21vCWCE&amp;ust=1737788593762000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBcQjhxqFwoTCJD62pPljYsDFQAAAAAdAAAAABAj\">T\u1ea1p ch\u00ed qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc<\/a><\/p>\n<h3><strong>Th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam trong d\u1ecbp T\u1ebft<\/strong><\/h3>\n<h4><span style=\"text-decoration: underline;\"><strong>Th\u1eddi gian mua s\u1eafm T\u1ebft<\/strong><\/span><\/h4>\n<p>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2023 v\u1edbi 1.540 ng\u01b0\u1eddi cho th\u1ea5y 17% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi th\u00edch mua s\u1eafm \u0111\u1ed3 T\u1ebft v\u00e0o cu\u1ed1i th\u00e1ng 12, khi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 chu\u1ea9n b\u1ecb cho k\u1ef3 ngh\u1ec9 l\u1ec5.<\/p>\n<p style=\"text-align: center;\"><strong>Th\u1eddi \u0111i\u1ec3m mua s\u1eafm T\u1ebft Vi\u1ec7t Nam 2023 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"alignnone wp-image-19480\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2-300x114.png\" alt=\"\" width=\"508\" height=\"193\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2-300x114.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2-768x292.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-2.png 849w\" sizes=\"(max-width: 508px) 100vw, 508px\" data-no-auto-translation=\"\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.statista.com\/statistics\/1550805\/vietnam-most-popular-shopping-period-for-tet\/\">Th\u1ed1ng k\u00ea<\/a><\/p>\n<h4><strong><u>C\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn cho T\u1ebft<\/u><\/strong><\/h4>\n<p>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ri\u00eang bi\u1ec7t v\u1edbi 557 ng\u01b0\u1eddi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh <strong>n\u0103m lo\u1ea1i chi ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/strong> T\u1ebft 2023: qu\u00e0 t\u1eb7ng, qu\u1ea7n \u00e1o, ti\u1ec1n m\u1eebng tu\u1ed5i, b\u00e1nh k\u1eb9o v\u00e0 th\u1ef1c ph\u1ea9m d\u1ec5 h\u1ecfng. Kh\u1ea3o s\u00e1t n\u00eau b\u1eadt ng\u00e2n s\u00e1ch trung b\u00ecnh \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y:<\/p>\n<p><strong>\u2013 Ti\u1ec1n may m\u1eafn<\/strong>: 3,5 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 Qu\u00e0 t\u1eb7ng T\u1ebft<\/strong>: 2,5 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 Qu\u1ea7n \u00e1o<\/strong>: 2 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 B\u00e1nh k\u1eb9o<\/strong>: 0,7 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p><strong>\u2013 Th\u1ef1c ph\u1ea9m d\u1ec5 h\u1ecfng<\/strong>: 1,2 tri\u1ec7u \u0111\u1ed3ng<\/p>\n<p style=\"text-align: center;\"><strong>Chi ti\u00eau m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng ch\u1ee7 y\u1ebfu cho T\u1ebft Nguy\u00ean \u0111\u00e1n 2023<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19481\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211-300x137.png\" alt=\"\" width=\"470\" height=\"215\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211-300x137.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211-768x350.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-160211.png 938w\" sizes=\"(max-width: 470px) 100vw, 470px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/woocommerce_uploads\/2022\/12\/Tet-2023-Vietnamese-consumer-outlook-otrw1g.pdf\">Cimigo<\/a><\/p>\n<p>S\u1ef1 ch\u00fa tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng v\u00e0o s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau \u0111\u1ea1i d\u1ecbch COVID-19, \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u00e0nh m\u1ea1nh, c\u00e1c m\u1eb7t h\u00e0ng h\u1eefu c\u01a1 v\u00e0 h\u00e0ng nh\u1eadp kh\u1ea9u ch\u1ea5t l\u01b0\u1ee3ng cao trong d\u1ecbp T\u1ebft.<\/p>\n<h4><strong><u>Chi ti\u00eau trung b\u00ecnh cho qu\u00e0 t\u1eb7ng<\/u><\/strong><\/h4>\n<p>Kh\u1ea3o s\u00e1t n\u0103m 2024 v\u1edbi 3.493 ng\u01b0\u1eddi cho th\u1ea5y h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi c\u00f3 \u00fd \u0111\u1ecbnh chi t\u1eeb 1 \u0111\u1ebfn 5 tri\u1ec7u \u0111\u1ed3ng cho qu\u00e0 t\u1eb7ng (bao g\u1ed3m ti\u1ec1n l\u00ec x\u00ec v\u00e0 qu\u00e0 T\u1ebft) cho T\u1ebft 2025, khi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ee9c chi ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a m\u1ed7i ng\u01b0\u1eddi l\u1edbn. \u0110\u00e1ng ch\u00fa \u00fd, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi chi d\u01b0\u1edbi 1 tri\u1ec7u \u0111\u1ed3ng cho qu\u00e0 t\u1eb7ng t\u0103ng t\u1eeb 12% l\u00ean 14%, trong khi nh\u1eefng ng\u01b0\u1eddi chi tr\u00ean 5 tri\u1ec7u \u0111\u1ed3ng t\u0103ng t\u1eeb 32% l\u00ean 34%.<\/p>\n<p style=\"text-align: center;\"><strong>Chi ti\u00eau trung b\u00ecnh cho qu\u00e0 t\u1eb7ng T\u1ebft c\u1ee7a ng\u01b0\u1eddi l\u1edbn t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2025<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19482\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943-300x148.png\" alt=\"\" width=\"496\" height=\"245\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943-300x148.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943-768x378.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-24-132943.png 1009w\" sizes=\"(max-width: 496px) 100vw, 496px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.statista.com\/statistics\/1199545\/vietnam-average-spending-per-adult-for-tet\/#:~:text=Average%20spending%20on%20gifts%20per%20adult%20for%20Tet%20in%20Vietnam%202018%2D2025&amp;text=As%20surveyed%20in%202024%2C%20over,popular%20spending%20range%20per%20adult\">Th\u1ed1ng k\u00ea<\/a><\/p>\n<p>\u0110\u1ed1i v\u1edbi gi\u1ecf qu\u00e0 T\u1ebft, xu h\u01b0\u1edbng \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u v\u00e0o gi\u1ecf qu\u00e0 \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong nh\u00f3m kh\u00e1ch h\u00e0ng cao c\u1ea5p. Nh\u1eefng gi\u1ecf qu\u00e0 n\u00e0y th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng, th\u01b0\u1eddng bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 b\u00e1nh k\u1eb9o Nh\u1eadt B\u1ea3n, \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n, tr\u00e1i c\u00e2y v\u00e0 c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m \u0111\u1eb7c s\u1ea3n.<\/p>\n<p style=\"text-align: center;\"><strong>Gi\u1ecf qu\u00e0 T\u1ebft g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m Nh\u1eadt B\u1ea3n<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19483\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3-300x300.jpg\" alt=\"\" width=\"327\" height=\"327\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3-300x300.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3-150x150.jpg 150w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-3.jpg 682w\" sizes=\"(max-width: 327px) 100vw, 327px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/akuruhifood.com\/tin-tuc\/ichiban-market-gio-qua-ngay-tet---san-pham-nhat-ban-2244.html\">Akuruhi<\/a><\/p>\n<h4><strong><u>K\u00eanh mua s\u1eafm<\/u><\/strong><\/h4>\n<p>\u0110\u1ed1i v\u1edbi T\u1ebft 2023, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean 557 ng\u01b0\u1eddi cho th\u1ea5y si\u00eau th\u1ecb (70%) v\u00e0 ch\u1ee3 \u01b0\u1edbt (31%) l\u00e0 nh\u1eefng k\u00eanh mua s\u1eafm ph\u1ed5 bi\u1ebfn nh\u1ea5t. Tuy nhi\u00ean, c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u00e1ng ch\u00fa \u00fd trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Do \u0111\u00f3, nhu c\u1ea7u mua s\u1eafm T\u1ebft d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng t\u1ea1i c\u00e1c si\u00eau th\u1ecb, si\u00eau th\u1ecb mini v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn trong T\u1ebft 2025 v\u00e0 nh\u1eefng n\u0103m ti\u1ebfp theo.<\/p>\n<p style=\"text-align: center;\"><strong>K\u00eanh mua s\u1eafm th\u01b0\u1eddng xuy\u00ean nh\u1ea5t cho mua s\u1eafm T\u1ebft 2023<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-19485\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5-300x148.png\" alt=\"\" width=\"614\" height=\"303\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5-300x148.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5-768x380.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/tet-5.png 801w\" sizes=\"(max-width: 614px) 100vw, 614px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/woocommerce_uploads\/2022\/12\/Tet-2023-Vietnamese-consumer-outlook-otrw1g.pdf\">Cimigo<\/a><\/p>\n<h3><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n<p>Th\u00f3i quen mua s\u1eafm T\u1ebft ph\u1ea3n \u00e1nh c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 s\u1edf th\u00edch ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam. Khi truy\u1ec1n th\u1ed1ng h\u00f2a quy\u1ec7n v\u1edbi l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, c\u00e1c xu h\u01b0\u1edbng nh\u01b0 s\u1ea3n ph\u1ea9m c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe, h\u00e0ng nh\u1eadp kh\u1ea9u v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb T\u1ebft.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em>* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company, Inc.<\/em><\/strong><\/p>\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ebft Nguy\u00ean \u0110\u00e1n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u1ebft, l\u00e0 ng\u00e0y l\u1ec5 quan tr\u1ecdng nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c r\u1ed9ng r\u00e3i nh\u1ea5t \u1edf Vi\u1ec7t Nam. L\u00e0 T\u1ebft Nguy\u00ean \u0111\u00e1n c\u1ee7a Vi\u1ec7t Nam, n\u00f3 \u0111\u00e1nh d\u1ea5u s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u00f9a xu\u00e2n v\u00e0 l\u00e0 th\u1eddi gian \u0111o\u00e0n t\u1ee5 gia \u0111\u00ecnh, t\u00f4n vinh t\u1ed5 ti\u00ean v\u00e0 ch\u00e0o \u0111\u00f3n n\u0103m m\u1edbi v\u1edbi hy v\u1ecdng th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 h\u1ea1nh ph\u00fac. Tinh th\u1ea7n l\u1ec5 h\u1ed9i c\u1ee7a T\u1ebft \u0111\u00e3 \u0103n s\u00e2u v\u00e0o v\u0103n h\u00f3a Vi\u1ec7t Nam v\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a ng\u00e0y l\u1ec5 l\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd chu\u1ea9n b\u1ecb cho l\u1ec5 k\u1ef7 ni\u1ec7m<\/p>","protected":false},"author":11,"featured_media":19478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tet holiday and shopping habit of Vietnamese consumer - B-Company<\/title>\n<meta name=\"description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tet holiday and shopping habit of Vietnamese consumer - B-Company\" \/>\n<meta property=\"og:description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T09:08:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T03:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/quan-tran-ffDjMGY5sJo-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1876\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/quan-tran-ffDjMGY5sJo-unsplash-scaled.jpg\",\"width\":2560,\"height\":1876},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/#webpage\",\"url\":\"https:\/\/b-company.jp\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\",\"name\":\"Tet holiday and shopping habit of Vietnamese consumer - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/#primaryimage\"},\"datePublished\":\"2025-01-24T09:08:18+00:00\",\"dateModified\":\"2025-05-27T03:11:11+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/533c40812e30030fc57ef9181930ce3f\"},\"description\":\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. 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