{"id":19455,"date":"2025-01-23T17:49:10","date_gmt":"2025-01-23T10:49:10","guid":{"rendered":"https:\/\/b-company.jp\/?p=19455"},"modified":"2025-05-27T10:10:59","modified_gmt":"2025-05-27T03:10:59","slug":"summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/","title":{"rendered":"T\u00f3m t\u1eaft th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam n\u0103m 2024 v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2024, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng c\u01b0\u1eddng qu\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a \u0110\u00f4ng Nam \u00c1. \u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 gia t\u0103ng th\u00e2m nh\u1eadp c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, d\u00e2n s\u1ed1 tr\u1ebb am hi\u1ec3u c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00ednh ph\u1ee7. Khi n\u0103m 2025 \u0111ang \u0111\u1ebfn g\u1ea7n v\u00e0 t\u01b0\u01a1ng lai ph\u00eda tr\u01b0\u1edbc, b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u0111ang s\u1eb5n s\u00e0ng cho s\u1ef1 chuy\u1ec3n \u0111\u1ed5i, c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 c\u00e1c c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2024<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u01b0\u1edbc t\u00ednh v\u01b0\u1ee3t 25 t\u1ef7 USD v\u00e0o n\u0103m 2024, \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng 20% so v\u1edbi n\u0103m 2023. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam chi\u1ebfm 2\/3 t\u1ed5ng gi\u00e1 tr\u1ecb n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a c\u1ea3 n\u01b0\u1edbc v\u00e0 9% t\u1ed5ng doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng tr\u00ean to\u00e0n qu\u1ed1c[1]<\/a>. Trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ee9ng th\u1ee9 3 v\u1ec1 quy m\u00f4, sau Indonesia v\u00e0 Th\u00e1i Lan<\/p>\n

Vietnam\u2019s e-commerce market value from 2020 to 2024<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: T\u1ef7 USD
\n\"Vietnam\u2019s<\/p>\n

Ngu\u1ed3n: B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng<\/em><\/p>\n

Ngo\u00e0i ra, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 TikTok Shop v\u00e0 Shopee, v\u1edbi doanh thu n\u0103m 2024 t\u0103ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 151% v\u00e0 66%. Ch\u1ec9 t\u00ednh ri\u00eang th\u00e1ng 6 n\u0103m 2024, t\u1ed5ng doanh thu t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 3 t\u1ef7 \u0111\u00f4 la M\u1ef9. Trong s\u1ed1 c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m, th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra g\u1ea7n 1 t\u1ef7 \u0111\u00f4 la M\u1ef9. C\u00e1c danh m\u1ee5c ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t kh\u00e1c bao g\u1ed3m m\u1ef9 ph\u1ea9m, s\u1ea3n ph\u1ea9m gia d\u1ee5ng v\u00e0 phong c\u00e1ch s\u1ed1ng, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed3 gia d\u1ee5ng.<\/p>\n

Doanh thu c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam theo t\u1eebng ph\u00e2n kh\u00fac t\u00ednh \u0111\u1ebfn th\u00e1ng 6<\/strong> 2024<\/strong><\/p>\n

\"Revenue<\/em><\/p>\n

Ngu\u1ed3n: <\/em>Truy c\u1eadp th\u01b0\u01a1ng m\u1ea1i<\/em><\/a><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng m\u1edf \u0111\u01b0\u1eddng cho t\u0103ng tr\u01b0\u1edfng xu\u1ea5t kh\u1ea9u thu\u1eadn l\u1ee3i th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C c\u1ee7a Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t g\u1ea7n 6 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2028, trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba (MSME) \u0111\u00f3ng g\u00f3p 25% v\u00e0o m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y[2]<\/a>. C\u00e1c \u0111i\u1ec3m \u0111\u1ebfn xu\u1ea5t kh\u1ea9u ch\u00ednh c\u1ee7a MSME bao g\u1ed3m c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 Trung Qu\u1ed1c, Hoa K\u1ef3 v\u00e0 Nh\u1eadt B\u1ea3n, c\u0169ng nh\u01b0 c\u00e1c c\u01a1 h\u1ed9i m\u1edbi n\u1ed5i \u1edf Anh, Ch\u00e2u \u00c2u v\u00e0 \u0110\u00f4ng \u00c1.[3]<\/a>.<\/p>\n

C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

\u0110\u1ebfn n\u0103m 2024, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 79 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet, chi\u1ebfm 79% d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc[4]<\/a>. K\u1ebft h\u1ee3p v\u1edbi g\u1ea7n 100% k\u1ebft n\u1ed1i di \u0111\u1ed9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng r\u1ed9ng r\u00e3i, ti\u1ebfp c\u1eadn c\u1ea3 khu v\u1ef1c th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n[5]<\/a>. C\u00f9ng n\u0103m \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn \u0111\u1ea1t 149 t\u1ef7 \u0111\u00f4 la M\u1ef9, t\u0103ng 18% so v\u1edbi n\u0103m tr\u01b0\u1edbc v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 350 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2030[6]<\/a>. S\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c giao d\u1ecbch di\u1ec5n ra su\u00f4n s\u1ebb h\u01a1n, gi\u00fap kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng h\u01a1n. S\u1ef1 chuy\u1ec3n d\u1ecbch sang thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t Q&Me g\u1ea7n \u0111\u00e2y v\u1edbi 300 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, 81% b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd mua h\u00e0ng \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t th\u00e1ng, trong khi 19% c\u00f2n l\u1ea1i mua s\u1eafm \u00edt th\u01b0\u1eddng xuy\u00ean h\u01a1n, kho\u1ea3ng m\u1ed9t l\u1ea7n m\u1ed9t th\u00e1ng ho\u1eb7c \u00edt h\u01a1n.<\/p>\n

M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 ti\u1ebfn b\u1ed9 \u1edf c\u00e1c khu v\u1ef1c th\u00e0nh th\u1ecb, vi\u1ec7c giao h\u00e0ng \u0111\u1ebfn c\u00e1c v\u00f9ng xa x\u00f4i v\u00e0 n\u00f4ng th\u00f4n v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c do c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ch\u01b0a ph\u00e1t tri\u1ec3n. H\u1ea1n ch\u1ebf n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1eddi gian giao h\u00e0ng v\u00e0 l\u00e0m t\u0103ng chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, c\u1ea3n tr\u1edf vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o c\u00e1c khu v\u1ef1c n\u00e0y[7]<\/a>. Ngo\u00e0i ra, h\u00e0ng gi\u1ea3 v\u00e0 h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn l\u00e0 v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Shopee v\u00e0 TikTok Shop. Nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n c\u00f4ng khai ti\u1ebfp th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Rolex, Adidas, Nike, Cerave, v.v. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m t\u0103ng m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m, khi\u1ebfn m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng th\u00edch mua tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u00e1ng tin c\u1eady[8]<\/a>.<\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c quan tr\u1ecdng kh\u00e1c l\u00e0 t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao t\u1ea1i Vi\u1ec7t Nam. Theo kh\u1ea3o s\u00e1t c\u1ee7a AccessTrade \u0111\u1ed1i v\u1edbi 200 MSME, 95% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho bi\u1ebft h\u1ecd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n do thi\u1ebfu lao \u0111\u1ed9ng c\u00f3 tay ngh\u1ec1. C\u00e1c vai tr\u00f2 ch\u00ednh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00f3 nhu c\u1ea7u cao nh\u1ea5t bao g\u1ed3m nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (67%), chuy\u00ean gia ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 (63%), chuy\u00ean gia chu\u1ed7i cung \u1ee9ng v\u00e0 h\u1eadu c\u1ea7n (62%) v\u00e0 \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111a ng\u00f4n ng\u1eef (49%). Nh\u1eefng kho\u1ea3ng c\u00e1ch n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u1ea1t \u0111\u1ed9ng v\u00e0 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed[9]<\/a>.<\/p>\n

Tri\u1ec3n v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai<\/strong><\/h3>\n

Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c duy tr\u00ec t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1ed5n \u0111\u1ecbnh v\u1edbi CAGR d\u1ef1 ki\u1ebfn l\u00e0 18\u201320% trong nh\u1eefng n\u0103m t\u1edbi. \u0110\u1ebfn n\u0103m 2030, th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t doanh thu 63 t\u1ef7 \u0111\u00f4 la M\u1ef9. V\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Vi\u1ec7t Nam v\u00e0 vi\u1ec7c tham gia v\u00e0o c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i nh\u01b0 CPTPP, EVFTA v\u00e0 RCEP \u0111\u1ecbnh v\u1ecb Vi\u1ec7t Nam l\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi, qua \u0111\u00f3 t\u0103ng c\u01b0\u1eddng h\u01a1n n\u1eefa c\u00e1c c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i nh\u01b0 TikTok Shop v\u00e0 Shopee \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc tr\u1ebb tu\u1ed5i, am hi\u1ec3u c\u00f4ng ngh\u1ec7. K\u1ebft h\u1ee3p v\u1edbi d\u1ef1 th\u1ea3o c\u1ee7a Ch\u00ednh ph\u1ee7 v\u1ec1 K\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c gia giai \u0111o\u1ea1n 2026 \u0111\u1ebfn 2030, d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 2025, trong \u0111\u00f3 n\u00eau r\u00f5 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c b\u1ed9, ng\u00e0nh, Vi\u1ec7t Nam \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1.<\/p>\n

\u2013 Doanh s\u1ed1 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1 ki\u1ebfn t\u0103ng tr\u01b0\u1edfng 20\u201330% m\u1ed7i n\u0103m, chi\u1ebfm 20% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a c\u1ea3 n\u01b0\u1edbc.<\/p>\n

\u2013 M\u1ee5c ti\u00eau t\u1ef7 l\u1ec7 doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t tr\u00ean 70%.<\/p>\n

\u2013 60% c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc v\u00e0 \u0111\u00e0o t\u1ea1o ngh\u1ec1 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa trong t\u01b0\u01a1ng lai v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c t\u1ebf. C\u1ee5 th\u1ec3, n\u0103m 2024, Vi\u1ec7t Nam ch\u00e0o \u0111\u00f3n s\u1ef1 gia nh\u1eadp c\u1ee7a hai n\u1ec1n t\u1ea3ng l\u1edbn l\u00e0 Temu v\u00e0 Shein t\u1eeb Trung Qu\u1ed1c. Tuy nhi\u00ean, hai \u00f4ng l\u1edbn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y \u0111\u00e3 ph\u1ea3i d\u1eebng ho\u1ea1t \u0111\u1ed9ng ngay sau \u0111\u00f3 do c\u1ea7n ho\u00e0n t\u1ea5t c\u00e1c th\u1ee7 t\u1ee5c c\u1ea7n thi\u1ebft[10]<\/a>Tuy nhi\u00ean, t\u00ecnh h\u00ecnh n\u00e0y l\u00e0m n\u1ed5i b\u1eadt ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam khi nhi\u1ec1u c\u00f4ng ty l\u1edbn \u0111\u00e3 s\u1eb5n s\u00e0ng tham gia ho\u1eb7c \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch khai th\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn n\u00e0y.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a \u0110\u00f4ng Nam \u00c1, v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 gia t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn internet v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00ednh ph\u1ee7. Trong khi v\u1eabn c\u00f2n nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi v\u1eabn mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn. B\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y, Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf l\u00e0 qu\u1ed1c gia d\u1eabn \u0111\u1ea7u khu v\u1ef1c v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, mang \u0111\u1ebfn t\u01b0\u01a1ng lai \u0111\u1ea7y h\u1ee9a h\u1eb9n cho c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\n

[1]<\/a> C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng (2025). Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfm hai ph\u1ea7n ba n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a Vi\u1ec7t Nam.Truy c\u1eadp<\/a>><\/p>\n

[2]<\/a> B\u00e1o Vietnam Plus (2024). B\u00f9ng n\u1ed5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[3]<\/a> Access Partnership (2024). Cu\u1ed9c c\u00e1ch m\u1ea1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t NamTruy c\u1eadp<\/a>><\/p>\n

[4]<\/a> Datareportal (2024). S\u1ed1 h\u00f3a Vi\u1ec7t Nam n\u0103m 2024Truy c\u1eadp<\/a>><\/p>\n

[5]<\/a> B\u00e1o Lao \u0110\u1ed9ng (2024). T\u1ef7 l\u1ec7 k\u1ebft n\u1ed1i di \u0111\u1ed9ng c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t g\u1ea7n 100%Truy c\u1eadp<\/a>><\/p>\n

[6]<\/a> Google E-conomy SEA (2024). B\u00e1o c\u00e1o E-conomy Vi\u1ec7t NamTruy c\u1eadp<\/a>><\/p>\n

[7]<\/a> Savills Vi\u1ec7t Nam (2024). Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam: T\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddngTruy c\u1eadp<\/a>><\/p>\n

[8]<\/a> B\u00e1o \u0110\u1ea1i Bi\u1ec3u Nh\u00e2n D\u00e2n (2023). H\u00e0ng gi\u1ea3 tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eedTruy c\u1eadp<\/a>><\/p>\n

[9]<\/a> Access Partnership (2024). Cu\u1ed9c c\u00e1ch m\u1ea1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t NamTruy c\u1eadp<\/a>><\/p>\n

[10]<\/a> Reuters (2024). Temu v\u00e0 Shein \u0111\u00ecnh ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t NamTruy c\u1eadp<\/a>><\/p>\n

\u00a0<\/strong><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2024, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng c\u01b0\u1eddng qu\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a \u0110\u00f4ng Nam \u00c1. \u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 gia t\u0103ng th\u00e2m nh\u1eadp c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, d\u00e2n s\u1ed1 tr\u1ebb am hi\u1ec3u c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00ednh ph\u1ee7. Khi n\u0103m 2025 \u0111ang \u0111\u1ebfn g\u1ea7n v\u00e0 t\u01b0\u01a1ng lai ph\u00eda tr\u01b0\u1edbc, b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u0111ang s\u1eb5n s\u00e0ng cho s\u1ef1 chuy\u1ec3n \u0111\u1ed5i, c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 c\u00e1c c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi<\/p>","protected":false},"author":12,"featured_media":19473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1561],"yoast_head":"\nSummary of Vietnam EC Market in 2024 and Prospect for the Future - B-Company<\/title>\n<meta name=\"description\" content=\"In 2025, the E-commerce landscape in Vietnam is poised for transformation, sustainability efforts, and cross-border trade opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summary of Vietnam EC Market in 2024 and Prospect for the Future - 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