{"id":19288,"date":"2025-01-17T16:20:21","date_gmt":"2025-01-17T09:20:21","guid":{"rendered":"https:\/\/b-company.jp\/?p=19288"},"modified":"2025-05-27T09:05:26","modified_gmt":"2025-05-27T02:05:26","slug":"electronic-store-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/electronic-store-in-vietnam\/","title":{"rendered":"Xu h\u01b0\u1edbng suy gi\u1ea3m c\u1ee7a c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed v\u1eadt l\u00fd. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n r\u00f5 r\u1ec7t v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong nh\u1eefng n\u0103m d\u1eabn \u0111\u1ebfn gi\u1eefa nh\u1eefng n\u0103m 2010[1]<\/a>. \u0110\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f9ng v\u1edbi qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 nhanh ch\u00f3ng \u0111ang thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Mua s\u1eafm tr\u1ef1c tuy\u1ebfn, mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh, \u0111\u00e3 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, l\u00e0m gi\u1ea3m nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng: Doanh thu gi\u1ea3m v\u00e0 \u0111\u00f3ng c\u1eeda c\u1eeda h\u00e0ng<\/strong><\/h3>\n

Ng\u00e0nh b\u00e1n l\u1ebb \u0111i\u1ec7n m\u00e1y Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 doanh thu, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong n\u0103m 2023. C\u00e1c chu\u1ed7i si\u00eau th\u1ecb \u0111i\u1ec7n m\u00e1y l\u1edbn nh\u01b0 \u0110i\u1ec7n M\u00e1y Xanh, Media Mart, Nguy\u1ec5n Kim, v.v. v\u1ed1n t\u1eebng th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 b\u00e1o c\u00e1o doanh s\u1ed1 gi\u1ea3m \u0111\u00e1ng k\u1ec3. V\u00ed d\u1ee5, \u0110i\u1ec7n M\u00e1y Xanh b\u00e1o c\u00e1o doanh thu gi\u1ea3m 25% so v\u1edbi n\u0103m 2022[2]<\/a>.<\/p>\n

T\u1ed5ng doanh thu c\u1ee7a m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed[3]<\/a> (2020 \u2013 2023)<\/strong><\/p>\n

\"\"<\/em><\/p>\n

Ngu\u1ed3n: B&Company Complication<\/em><\/p>\n

H\u01a1n n\u1eefa, t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng n\u00e0y \u0111\u00e3 bu\u1ed9c ph\u1ea3i \u0111\u00f3ng c\u1eeda nhi\u1ec1u chi nh\u00e1nh do thua l\u1ed7 t\u00e0i ch\u00ednh li\u00ean t\u1ee5c. S\u1ef1 m\u1edf r\u1ed9ng t\u1eebng l\u00e0 d\u1ea5u \u1ea5n c\u1ee7a ng\u00e0nh \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u1edbi nhi\u1ec1u c\u00f4ng ty thu h\u1eb9p quy m\u00f4 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd c\u1ee7a h\u1ecd.<\/p>\n

M\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed \u0111\u00f3ng c\u1eeda v\u00e0o n\u0103m 2023<\/strong><\/p>\n

\"\"<\/p>\n

Ngu\u1ed3n: B&Company Complication<\/em><\/p>\n

S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 suy gi\u1ea3m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed v\u1eadt l\u00fd l\u00e0 s\u1ef1 \u01b0a chu\u1ed9ng ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. H\u01a1n m\u1ed9t n\u1eeda d\u00e2n s\u1ed1 Vi\u1ec7t Nam, kho\u1ea3ng 57 tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2022 v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i, d\u1ec5 mua v\u00e0 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c [4]<\/a> . H\u01a1n n\u1eefa, vi\u1ec7c thi\u1ebfu v\u1eafng c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed c\u00f3 uy t\u00edn t\u1ea1i nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 \u0110\u00e0 N\u1eb5ng \u0111\u00e3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam h\u01b0\u1edbng \u0111\u1ebfn mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

M\u1ed9t l\u1ee3i th\u1ebf quan tr\u1ecdng kh\u00e1c c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 gi\u00e1 th\u01b0\u1eddng th\u1ea5p h\u01a1n do c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cung c\u1ea5p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh gi\u00e1 gi\u1eefa nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau, t\u00ecm ra nh\u1eefng \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t v\u1edbi chi\u1ebft kh\u1ea5u, b\u00e1n h\u00e0ng v\u00e0 khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t. Nhi\u1ec1u n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 Shopee, Lazada v\u00e0 Tiki, th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p c\u00e1c \u0111\u1ee3t b\u00e1n h\u00e0ng ch\u1edbp nho\u00e1ng v\u1edbi m\u1ee9c gi\u1ea3m gi\u00e1 t\u1eeb 10% \u0111\u1ebfn 50% [5]<\/a> . Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam, l\u00e0m x\u00f3i m\u00f2n th\u00eam nhu c\u1ea7u mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n

M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/p>\n

\"\"<\/em><\/p>\n

Ngu\u1ed3n: N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee v\u00e0 Lazada<\/em><\/p>\n

Ngo\u00e0i ra, v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi mua kh\u00e1c, xem video m\u1edf h\u1ed9p v\u00e0 tham kh\u1ea3o x\u1ebfp h\u1ea1ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ee9c \u0111\u1ed9 minh b\u1ea1ch n\u00e0y th\u01b0\u1eddng kh\u00f4ng c\u00f3 \u1edf c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng d\u1ef1a v\u00e0o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ec3 bi\u1ebft th\u00f4ng tin. Do \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi mua \u0111\u1ed3 \u0111i\u1ec7n t\u1eed tr\u1ef1c tuy\u1ebfn, bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed b\u00e1n v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Shopee, Lazada, Tiki v\u00e0 Sendo, m\u1eb7c d\u00f9 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 TikTok hay Facebook \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng thi\u1ebft y\u1ebfu, cung c\u1ea5p kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng khu v\u1ef1c m\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u00edt ph\u1ed5 bi\u1ebfn. C\u1ee5 th\u1ec3, v\u00e0o n\u0103m 2023, doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111i\u1ec7n t\u1eed gia d\u1ee5ng \u0111\u1ea1t 41 tri\u1ec7u \u0111\u00f4 la, \u0111\u1ee9ng th\u1ee9 s\u00e1u trong s\u1ed1 c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u00f3 doanh thu cao nh\u1ea5t [6]<\/a> . C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00f2n cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n \u0111i\u1ec7n t\u1eed hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed, gi\u1ea3m nhu c\u1ea7u v\u1ec1 kh\u00f4ng gian b\u00e1n l\u1ebb \u0111\u1eaft \u0111\u1ecf v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng [7]<\/a> .<\/p>\n

M\u1ed9t xu h\u01b0\u1edbng \u0111\u1eb7c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd \u1edf Vi\u1ec7t Nam l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng KOL \u2013 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u2013 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed. Xu h\u01b0\u1edbng b\u00e1n h\u00e0ng n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd th\u00fac \u0111\u1ea9y 20% t\u1ed5ng doanh thu c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb v\u00e0o n\u0103m 2026 [8]<\/a> . C\u00e1c s\u1ef1 ki\u1ec7n ph\u00e1t tr\u1ef1c ti\u1ebfp n\u00e0y th\u01b0\u1eddng c\u00f3 c\u00e1c giao d\u1ecbch \u0111\u1ed9c quy\u1ec1n, c\u00f3 th\u1eddi h\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c ph\u00e1t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook (32%), Shopee (31%) v\u00e0 TikTok (17%) [9]<\/a> . Th\u00f4ng qua ph\u00e1t tr\u1ef1c ti\u1ebfp, KOL t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi xem, cung c\u1ea5p c\u00e1c kho\u1ea3n gi\u1ea3m gi\u00e1, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 v\u00e0 khuy\u1ebfn kh\u00edch mua h\u00e0ng theo c\u1ea3m t\u00ednh. \u0110\u1ec3 nhanh ch\u00f3ng t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y, \u0110i\u1ec7n M\u00e1y Xanh, Media Mart v\u00e0 FPT c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u m\u1eddi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp c\u1ee7a ri\u00eang h\u1ecd, th\u00fac \u0111\u1ea9y c\u1ea3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng. V\u00ed d\u1ee5, v\u00e0o n\u0103m 2023, \u0110i\u1ec7n M\u00e1y Xanh \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n live stream k\u00e9o d\u00e0i m\u1ed9t gi\u1edd, thu h\u00fat h\u01a1n 17.000 l\u01b0\u1ee3t xem v\u00e0 t\u1ea1o ra 367 \u0111\u01a1n h\u00e0ng, t\u1ed5ng doanh s\u1ed1 \u0111\u1ea1t 4,7 t\u1ef7 \u0111\u1ed3ng [10]<\/a> .<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

S\u1ef1 suy gi\u1ea3m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed v\u1eadt l\u00fd t\u1ea1i Vi\u1ec7t Nam l\u00e0 k\u1ebft qu\u1ea3 tr\u1ef1c ti\u1ebfp c\u1ee7a s\u1ef1 th\u1ed1ng tr\u1ecb ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 s\u1edf th\u00edch thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 ti\u1ec7n l\u1ee3i, gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng so s\u00e1nh s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u00e3 khi\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. V\u1edbi chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng t\u0103ng l\u00ean h\u00e0ng ng\u00e0y v\u00e0 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng ph\u00e1t tr\u1ef1c ti\u1ebfp, b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam c\u1ea7n ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p. Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh, t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a KOL v\u00e0 \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y.<\/p>\n

\u00a0<\/strong><\/p>\n

[1]<\/a> B\u00e1o D\u00e2n tr\u00ed (2021). S\u1ef1 m\u1edf r\u1ed9ng \u0111i\u00ean cu\u1ed3ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[2]<\/a> Mobile World Invesment (2023). B\u00e1o c\u00e1o \u0110i\u1ec7n M\u00e1y Xanh 2023<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[3]<\/a> C\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n m\u00e1y bao g\u1ed3m: \u0110i\u1ec7n M\u00e1y Xanh, Media Mart v\u00e0 Nguy\u1ec5n Kim<\/p>\n

[4]<\/a> VnExpress (2023). Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[5]<\/a> TuoiTreNews (2023). Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u s\u1ef1 ki\u1ec7n gi\u1ea3m gi\u00e1 v\u00e0o cu\u1ed1i n\u0103m<\u0110\u00e1nh gi\u00e1<\/a>><\/p>\n

[6]<\/a> B\u00e1o \u0110i\u1ec7n t\u1eed D\u00e2n Vi\u1ec7t (2024).<\/p>\n

[7]<\/a> https:\/\/nld.com.vn\/dien-may-cong-nghe-song-duoc-nho-ban-hang-online-196240615205344374.htm<\/p>\n

[8]<\/a> https:\/\/vneconomy.vn\/bung-no-xu-huong-tieu-dung-livestream.htm<\/p>\n

[9]<\/a> https:\/\/viracresearch.com\/livestream-ban-hang-bung-no-song-tang-quan-ly\/<\/a><\/p>\n

[10]<\/a> https:\/\/theleader.vn\/tu-phien-livestream-75-ty-dong-den-su-chuyen-minh-cua-the-gioi-di-dong-d5474.html<\/p>\n

 <\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 suy gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u1eadt l\u00fd. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n ho\u00e0n to\u00e0n v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong nh\u1eefng n\u0103m d\u1eabn \u0111\u1ebfn gi\u1eefa nh\u1eefng n\u0103m 2010[1]. \u0110\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f9ng v\u1edbi qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 nhanh ch\u00f3ng \u0111ang thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Mua s\u1eafm tr\u1ef1c tuy\u1ebfn, mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh, \u0111\u00e3 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, l\u00e0m gi\u1ea3m nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng<\/p>","protected":false},"author":11,"featured_media":19292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75,1357],"tags":[1350],"yoast_head":"\nThe Declining Trend of Electronics Store in Vietnam - B-Company<\/title>\n<meta name=\"description\" content=\"In recent years, Vietnam has witnessed a notable decline in the number of physical electronics retail stores. This trend marks a stark contrast to the rapid expansion of the market that was seen in the years leading up to the mid-2010s[1]. The main driver behind this shift is the rise of e-commerce, coupled with the fast-paced digital transformation that is changing consumer behaviors. Online shopping, which offers convenience and competitive pricing, has become increasingly popular, reducing the demand for traditional brick-and-mortar electronics stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/electronic-store-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Declining Trend of Electronics Store in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"In recent years, Vietnam has witnessed a notable decline in the number of physical electronics retail stores. 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