{"id":18657,"date":"2024-12-12T14:59:58","date_gmt":"2024-12-12T07:59:58","guid":{"rendered":"https:\/\/b-company.jp\/?p=18657"},"modified":"2024-12-12T15:08:02","modified_gmt":"2024-12-12T08:08:02","slug":"the-booming-of-food-delivery-market-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-booming-of-food-delivery-market-in-vietnam\/","title":{"rendered":"S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"
<\/i><\/div>

*Trong c\u1ed9t n\u00e0y \u201c<\/em>T\u00f3m t\u1eaft v\u1ec1 Vi\u1ec7t Nam<\/em><\/a>\u201cC\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/em><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em> <\/p>\n<\/div>\n\t

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B\u00ean c\u1ea1nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 d\u1ecbch v\u1ee5 g\u1ecdi xe, th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n c\u1ee7a Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng nh\u1ea5t trong khu v\u1ef1c, thu h\u00fat nhi\u1ec1u \u0111\u1ed1i th\u1ee7 l\u1edbn. Nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1ea1i Vi\u1ec7t Nam t\u0103ng m\u1ea1nh trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch v\u00e0 ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, nh\u1edd chi ph\u00ed h\u1ee3p l\u00fd v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i.<\/p>\n

T\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n (cho b\u1eefa \u0103n) c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Theo b\u00e1o c\u00e1o c\u1ee7a Momentum Works, T\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV) tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t $1,4 t\u1ef7 v\u00e0o n\u0103m 2023, \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng 27%\u2014t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb b\u1ed1n n\u1ec1n t\u1ea3ng ch\u00ednh: Grab, ShopeeFood, Baemin v\u00e0 Gojek[1]<\/a>.<\/p>\n

Nh\u1eefng con s\u1ed1 n\u00e0y l\u00e0m n\u1ed5i b\u1eadt xu h\u01b0\u1edbng \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng gia t\u0103ng t\u1ea1i Vi\u1ec7t Nam, mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i sinh l\u1ee3i cho c\u00e1c doanh nghi\u1ec7p F&B b\u00ean c\u1ea1nh h\u00ecnh th\u1ee9c \u0103n u\u1ed1ng truy\u1ec1n th\u1ed1ng t\u1ea1i nh\u00e0.<\/p>\n

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n<\/strong><\/h3>\n

Theo B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m v\u00e0 h\u00e0ng t\u1ea1p h\u00f3a n\u0103m 2023 c\u1ee7a Grab[2]<\/a>, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a \u1ee9ng d\u1ee5ng giao h\u00e0ng Grab th\u01b0\u1eddng \u1edf \u0111\u1ed9 tu\u1ed5i 18-24, ch\u1ee7 y\u1ebfu l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, \u0111\u1ed9c th\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00e0i \u0111\u1eb7t 2-3 \u1ee9ng d\u1ee5ng \u0111\u1ec3 tr\u00e1nh ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o GrabFood ho\u1eb7c ShopeeFood[3]<\/a>. C\u00e1c \u0111\u01a1n h\u00e0ng theo nh\u00f3m t\u0103ng g\u1ea5p b\u1ed1n l\u1ea7n v\u00e0o n\u0103m 2023, v\u1edbi ng\u01b0\u1eddi d\u00f9ng chi g\u1ea5p \u0111\u00f4i cho c\u00e1c \u0111\u01a1n h\u00e0ng n\u00e0y, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o gi\u1edd \u0103n tr\u01b0a \u0111\u1ec3 giao \u0111\u1ebfn v\u0103n ph\u00f2ng. Ngo\u00e0i ra, c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u00f4ng ngh\u1ec7, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n. B\u1ea5t ch\u1ea5p s\u1ef1 ra \u0111i c\u1ee7a m\u1ed9t s\u1ed1 t\u00ean tu\u1ed5i l\u1edbn, nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y nh\u1ea5n m\u1ea1nh ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u0111ang di\u1ec5n ra.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 m\u00f3n \u0103n m\u1edbi, coi c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 thi\u1ebft y\u1ebfu. Theo Grab, l\u00fd do ch\u00ednh \u0111\u1ec3 th\u1eed c\u00e1c nh\u00e0 h\u00e0ng ho\u1eb7c m\u00f3n \u0103n m\u1edbi bao g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 s\u1eb5n v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c. Khuy\u1ebfn m\u00e3i th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n gi\u00e1 th\u1ea5p h\u01a1n do c\u1ea3m gi\u00e1c "m\u00f3n h\u1eddi". C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u01a1n h\u00e0ng, nh\u01b0 iPOS.vn \u0111\u00e3 l\u01b0u \u00fd, l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, s\u1ef1 g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Factors influencing food order decisions<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: %, N = 3.791
\n\"Factors<\/p>\n

Ngu\u1ed3n: iPOS.vn<\/p>\n

C\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n<\/strong><\/h3>\n

M\u1eb7c d\u00f9 c\u00f3 l\u1ee3i nhu\u1eadn, th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 t\u00ednh c\u1ea1nh tranh cao. D\u1eef li\u1ec7u t\u1eeb Momentum Works cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam do Grab v\u00e0 ShopeeFood th\u1ed1ng tr\u1ecb, n\u1eafm gi\u1eef th\u1ecb ph\u1ea7n GMV l\u1ea7n l\u01b0\u1ee3t l\u00e0 47% v\u00e0 45% v\u00e0o n\u0103m 2023.<\/p>\n

Proportion in Total GMV of food delivery platforms in Vietnam<\/strong><\/p>\n

100% = $1,4 t\u1ef7
\n\"Proportion<\/p>\n

Ngu\u1ed3n: Momentum Works<\/p>\n

M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi tin r\u1eb1ng cu\u1ed9c chi\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111ang g\u1ea7n k\u1ebft th\u00fac v\u1edbi GrabFood v\u00e0 ShopeeFood l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh, nh\u01b0ng th\u1ef1c t\u1ebf ph\u1ee9c t\u1ea1p h\u01a1n. V\u1eabn c\u00f2n ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ecba ph\u01b0\u01a1ng m\u1edbi xu\u1ea5t hi\u1ec7n v\u00e0 t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh \u1ee9ng d\u1ee5ng n\u01b0\u1edbc ngo\u00e0i th\u1ed1ng tr\u1ecb.<\/p>\n

Key players in food delivery in Vietnam will continue to compete to attract consumers<\/strong><\/p>\n

\"Key<\/p>\n

Ngu\u1ed3n: Tin t\u1ee9c Z<\/a><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn v\u1ec1 nh\u1eefng c\u00f4ng ty l\u1edbn v\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd trong ng\u00e0nh giao \u0111\u1ed3 \u0103n trong giai \u0111o\u1ea1n 2023-2024:<\/p>\n

\"Key<\/strong><\/h3>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c c\u00f4ng ty ch\u1ee7 ch\u1ed1t. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 b\u1edfi s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng F&B, d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng v\u1edbi CAGR l\u00e0 10.25% t\u1eeb n\u0103m 2023 \u0111\u1ebfn n\u0103m 2027, \u0111\u1ea1t gi\u00e1 tr\u1ecb \u01b0\u1edbc t\u00ednh l\u00e0 34,11 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2027. C\u00f9ng nhau, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u1ea1nh m\u1ebd cho ng\u00e0nh giao \u0111\u1ed3 \u0103n \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng. Khi ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u00e1t tri\u1ec3n, n\u00f3 h\u1ee9a h\u1eb9n nh\u1eefng c\u01a1 h\u1ed9i th\u00fa v\u1ecb cho c\u00e1c doanh nghi\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c phong ph\u00fa h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n

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[1]<\/a> \u0110\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c<\/a><\/p>\n

[2]<\/a> V\u1ed3 l\u1ea5y<\/a><\/p>\n

[3]<\/a> Tu\u1ed5i Tr\u1ebb Online<\/a><\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n
C\u00f4ng ty TNHH B&Company<\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u0110\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c<\/em><\/strong><\/a><\/h3>\n

 <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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