{"id":18482,"date":"2024-12-03T11:36:51","date_gmt":"2024-12-03T04:36:51","guid":{"rendered":"https:\/\/b-company.jp\/?p=18482"},"modified":"2025-04-04T11:40:21","modified_gmt":"2025-04-04T04:40:21","slug":"beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam v\u00e0 s\u1ef1 tham gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n"},"content":{"rendered":"<h3 class=\"translation-block\"><strong>T\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a<\/strong> <strong>th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<\/strong> t\u1ea1i Vi\u1ec7t Nam<\/h3>\n<p class=\"translation-block\">Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a Vi\u1ec7t Nam <a href=\"#_ftn1\" name=\"_ftnref1\" target=\"_self\">[1]<\/a> \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. T\u00ednh \u0111\u1ebfn n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb kho\u1ea3ng 2,67 t\u1ef7 \u0111\u00f4 la M\u1ef9, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) d\u1ef1 ki\u1ebfn l\u00e0 kho\u1ea3ng 2,7% t\u1eeb n\u0103m 2024 \u0111\u1ebfn n\u0103m 2029. Th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, bao g\u1ed3m ch\u0103m s\u00f3c da, trang \u0111i\u1ec3m, n\u01b0\u1edbc hoa, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 c\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1eb9p. Ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng l\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng l\u00e0 1,17 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024. C\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da \u0111\u1ee9ng th\u1ee9 hai, c\u00f3 th\u1ec3 ph\u1ea7n l\u1edbn l\u00e0 do nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 ch\u0103m s\u00f3c da c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc tr\u1ebb tu\u1ed5i.<\/p>\n<p style=\"text-align: center;\" class=\"translation-block\"><b>Doanh thu<\/b> <b>th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2029<\/b><\/p>\n<p style=\"text-align: center;\">\u0110\u01a1n v\u1ecb: t\u1ef7 USD<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-18492\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-the-beauty-and-personal-care-market-in-Vietnam-from-2018-to-2029-1.png\" alt=\"Revenue of the beauty and personal care market in Vietnam from 2018 to 2029 \" width=\"1224\" height=\"506\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-the-beauty-and-personal-care-market-in-Vietnam-from-2018-to-2029-1.png 1224w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-the-beauty-and-personal-care-market-in-Vietnam-from-2018-to-2029-1-300x124.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-the-beauty-and-personal-care-market-in-Vietnam-from-2018-to-2029-1-1024x423.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-the-beauty-and-personal-care-market-in-Vietnam-from-2018-to-2029-1-768x317.png 768w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/vietnam#revenue\">Th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng Statista<\/a><\/p>\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 c\u1ee7a ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u0169ng th\u1ec3 hi\u1ec7n r\u00f5 khi xem x\u00e9t c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb n\u0103m n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (EC) l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u2013 Shopee, Lazada, Tiki, TikTok Shop v\u00e0 Sendo \u2013 doanh thu c\u1ee7a ng\u00e0nh \u0111\u00e3 t\u0103ng v\u1ecdt 47,6% v\u00e0o n\u0103m 2022 so v\u1edbi n\u0103m 2021. V\u00e0o n\u0103m 2023, m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y t\u0103ng t\u1ed1c, \u0111\u1ea1t m\u1ee9c \u1ea5n t\u01b0\u1ee3ng 52,2% v\u00e0 t\u1ed5ng c\u1ed9ng l\u00e0 37,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (~ 1,5 t\u1ef7 \u0111\u00f4 la M\u1ef9). Ngo\u00e0i ra, kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n trong danh m\u1ee5c n\u00e0y c\u0169ng \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m qua, \u0111\u1ea1t 341 tri\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0o n\u0103m 2023. Theo ghi nh\u1eadn, hi\u1ec7n c\u00f3 kho\u1ea3ng 137.000 c\u1eeda h\u00e0ng b\u00e1n s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n tr\u00ean 5 n\u1ec1n t\u1ea3ng EC.<\/p>\n<p style=\"text-align: center;\">5 n\u1ec1n t\u1ea3ng EC h\u00e0ng \u0111\u1ea7u<\/p>\n<table style=\"border-collapse: collapse; width: 100.5%; height: 117px;\">\n<tbody>\n<tr>\n<td style=\"width: 44.9577%;\"><b>S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean 5 n\u1ec1n t\u1ea3ng EC 2021-2023<\/b><\/p>\n<p>(\u0111\u01a1n v\u1ecb: tri\u1ec7u \u0111\u1ed3ng)<\/td>\n<td style=\"width: 55.0423%;\"><b>Doanh thu tr\u00ean 5 n\u1ec1n t\u1ea3ng EC<br \/>\n2021 &#8211; 2023 <\/b>\u0111\u01a1n v\u1ecb: ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18489\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Number-of-products-sold-on-5-EC-platforms-2021-2023.png\" alt=\"Number of products sold on 5 EC platforms 2021 - 2023\" width=\"339\" height=\"212\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Number-of-products-sold-on-5-EC-platforms-2021-2023.png 1039w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Number-of-products-sold-on-5-EC-platforms-2021-2023-300x187.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Number-of-products-sold-on-5-EC-platforms-2021-2023-1024x640.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Number-of-products-sold-on-5-EC-platforms-2021-2023-768x480.png 768w\" sizes=\"(max-width: 339px) 100vw, 339px\" data-no-auto-translation=\"\" \/><img decoding=\"async\" class=\"alignnone wp-image-18490\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-on-5-EC-platforms-2021-2023.png\" alt=\"Revenue on 5 EC platforms 2021 - 2023\" width=\"339\" height=\"212\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-on-5-EC-platforms-2021-2023.png 1039w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-on-5-EC-platforms-2021-2023-300x187.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-on-5-EC-platforms-2021-2023-1024x640.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-on-5-EC-platforms-2021-2023-768x480.png 768w\" sizes=\"(max-width: 339px) 100vw, 339px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.slideshare.net\/slideshow\/metric-th-trng-bn-l-trc-tuyn-vit-nam-2023-v-d-bo-2024\/266002082\">Metric.vn<\/a><\/p>\n<h3><strong>Nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u00ednh v\u00e0 s\u1ef1 tham gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n<\/strong><\/h3>\n<p>Trong khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc v\u1eabn chi\u1ebfm th\u1ecb ph\u1ea7n khi\u00eam t\u1ed1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i chi\u1ebfm kho\u1ea3ng 90% th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam. C\u1ee5 th\u1ec3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u H\u00e0n Qu\u1ed1c chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t \u1edf m\u1ee9c 30%, ti\u1ebfp theo l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Ch\u00e2u \u00c2u (23%), Nh\u1eadt B\u1ea3n (17%), Th\u00e1i Lan (13%) v\u00e0 Hoa K\u1ef3 (10%).<\/p>\n<p style=\"text-align: center;\"><b>Beauty and Personal Care Brands Market Share in Vietnam 2019<\/b><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-18496\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Beauty-and-Personal-Care-Brands-Market-Share-in-Vietnam-2019.png\" alt=\"Beauty and Personal Care Brands Market Share in Vietnam 2019\" width=\"468\" height=\"282\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.trade.gov\/market-intelligence\/vietnams-beauty-and-personal-care-market\">Qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf<\/a><\/p>\n<p class=\"translation-block\">S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee7 y\u1ebfu l\u00e0 do ng\u01b0\u1eddi Vi\u1ec7t Nam \u01b0a chu\u1ed9ng m\u1ef9 ph\u1ea9m\/s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p nh\u1eadp kh\u1ea9u. N\u0103m 2022, Vi\u1ec7t Nam nh\u1eadp kh\u1ea9u 600 tri\u1ec7u \u0111\u00f4 la M\u1ef9 s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, tr\u1edf th\u00e0nh n\u01b0\u1edbc nh\u1eadp kh\u1ea9u s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p l\u1edbn th\u1ee9 24 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi <a href=\"#_ftn2\" name=\"_ftnref2\" target=\"_self\">[2]<\/a> . Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam coi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i c\u00f3 uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u00e0 nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m h\u01a1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u00e1 nh\u00e2n. \u0110\u1eb7c bi\u1ec7t, H\u00e0n Qu\u1ed1c n\u1ed5i ti\u1ebfng v\u1edbi ch\u1ebf \u0111\u1ed9 ch\u0103m s\u00f3c da v\u00e0 trang \u0111i\u1ec3m. C\u00e1c th\u1ea7n t\u01b0\u1ee3ng v\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a H\u00e0n Qu\u1ed1c ti\u1ebfp th\u00eam nhi\u00ean li\u1ec7u cho xu h\u01b0\u1edbng t\u1ef1 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n t\u1ea1i Vi\u1ec7t Nam th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch, qu\u1ea3ng c\u00e1o v\u00e0 blog l\u00e0m \u0111\u1eb9p <a href=\"#_ftn3\" name=\"_ftnref3\" target=\"_self\">[3]<\/a> .<\/p>\n<p>V\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n, h\u1ecd \u0111\u00e3 thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng bao g\u1ed3m ch\u0103m s\u00f3c da, trang \u0111i\u1ec3m, ch\u0103m s\u00f3c t\u00f3c v\u00e0 ch\u0103m s\u00f3c c\u01a1 th\u1ec3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u ph\u00e2n kh\u00fac gi\u00e1, t\u1eeb c\u00e1c nh\u00e3n hi\u1ec7u cao c\u1ea5p nh\u01b0 SK-II \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn ph\u1ea3i ch\u0103ng h\u01a1n nh\u01b0 Senka, \u0111\u00e1p \u1ee9ng hi\u1ec7u qu\u1ea3 nhu c\u1ea7u c\u1ee7a nhi\u1ec1u nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Ngo\u00e0i vi\u1ec7c xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m t\u1eeb Nh\u1eadt B\u1ea3n, m\u1ed9t s\u1ed1 t\u1eadp \u0111o\u00e0n m\u1ef9 ph\u1ea9m Nh\u1eadt B\u1ea3n nh\u01b0 Kao, Rohto v\u00e0 Shiseido \u0111\u00e3 thi\u1ebft l\u1eadp ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0y gi\u00fap h\u1ecd ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng t\u1ed1t h\u01a1n v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i, c\u1ee7ng c\u1ed1 th\u00eam v\u1ecb th\u1ebf c\u1ee7a h\u1ecd trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. C\u00e1c chu\u1ed7i b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n \u0111\u00e3 t\u00edch c\u1ef1c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, v\u1edbi vi\u1ec7c Matsumoto Kiyoshi m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2020. S\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 gia nh\u1eadp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, n\u01a1i hi\u1ec7n \u0111ang c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c nh\u01b0 Guardian, Watsons v\u00e0 Hasaki. K\u1ec3 t\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 m\u1edf r\u1ed9ng l\u00ean t\u1ed5ng c\u1ed9ng 10 c\u1eeda h\u00e0ng t\u1ea1i c\u00e1c trung t\u00e2m mua s\u1eafm l\u1edbn tr\u00ean kh\u1eafp Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i.<\/p>\n<h3><strong>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u00e1ng ch\u00fa \u00fd<\/strong><\/h3>\n<h4 class=\"translation-block\"><em>S\u1ef1 gia t\u0103ng ph\u1ed5 bi\u1ebfn c\u1ee7a<\/em> <em>c\u00e1c s\u1ea3n ph\u1ea9m thi\u00ean nhi\u00ean v\u00e0 h\u1eefu c\u01a1 c\u00f9ng s\u1ef1 tham gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng Vi\u1ec7t Nam<\/em><\/h4>\n<p class=\"translation-block\">Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean t\u0103ng \u0111\u00e1ng k\u1ec3 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng c\u00e1c l\u1ef1a ch\u1ecdn h\u1eefu c\u01a1 v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, v\u1eeba an to\u00e0n cho l\u00e0n da v\u1eeba b\u1ec1n v\u1eefng. Xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 da ng\u00e0y c\u00e0ng gia t\u0103ng nh\u01b0 d\u1ecb \u1ee9ng, nh\u1ea1y c\u1ea3m v\u00e0 l\u00e3o h\u00f3a s\u1edbm, khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean l\u00e0 gi\u1ea3i ph\u00e1p thay th\u1ebf v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng. H\u01a1n n\u1eefa, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Millennials v\u00e0 th\u1ebf h\u1ec7 Z, hi\u1ec7n \u0111ang ch\u00fa tr\u1ecdng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng; h\u1ecd kh\u00f4ng c\u00f2n \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u00f3 tuy\u00ean b\u1ed1 &#039;th\u1ea7n k\u1ef3&#039; n\u1eefa m\u00e0 thay v\u00e0o \u0111\u00f3 \u0111\u1eb7t ra c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi v\u1ec1 t\u00ednh minh b\u1ea1ch, t\u00ednh x\u00e1c th\u1ef1c, tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u \u1edf Vi\u1ec7t Nam c\u0169ng \u0111ang g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng nhu c\u1ea7u v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p t\u1ef1 nhi\u00ean v\u00e0 h\u1eefu c\u01a1 <a href=\"#_ftn4\" name=\"_ftnref4\" target=\"_self\">[4]<\/a> . Theo d\u1eef li\u1ec7u t\u1eeb Statista, ph\u00e2n kh\u00fac t\u1ef1 nhi\u00ean chi\u1ebfm kho\u1ea3ng 9 - 10% tr\u00ean to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 \u0111\u00e3 tr\u1ea3i qua t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) kho\u1ea3ng 2,5% t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2023, v\u1edbi doanh thu \u0111\u1ea1t kho\u1ea3ng 239 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2023.<\/p>\n<p style=\"text-align: center;\" class=\"translation-block\"><b>Doanh thu<\/b> <b>th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2018 \u2013 2029<\/b><\/p>\n<p style=\"text-align: center;\">(\u0110\u01a1n v\u1ecb: tri\u1ec7u USD)<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-18486\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-natural-beauty-and-personal-care-market-in-Vietnam-from-2018-2029.png\" alt=\"Revenue of natural beauty and personal care market in Vietnam from 2018 - 2029\" width=\"499\" height=\"200\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-natural-beauty-and-personal-care-market-in-Vietnam-from-2018-2029.png 1746w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-natural-beauty-and-personal-care-market-in-Vietnam-from-2018-2029-300x120.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-natural-beauty-and-personal-care-market-in-Vietnam-from-2018-2029-1024x411.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-natural-beauty-and-personal-care-market-in-Vietnam-from-2018-2029-768x308.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Revenue-of-natural-beauty-and-personal-care-market-in-Vietnam-from-2018-2029-1536x617.png 1536w\" sizes=\"(max-width: 499px) 100vw, 499px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: Statista Market Insights<a href=\"#_ftn5\" name=\"_ftnref5\"><u>[5]<\/u><\/a><\/p>\n<p class=\"translation-block\">Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i mang \u0111\u1ebfn danh ti\u1ebfng \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh v\u00e0 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00ec hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f9ng v\u1edbi l\u1ee3i th\u1ebf v\u1ec1 t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean c\u1ee7a Vi\u1ec7t Nam. C\u00e1c c\u00f4ng ty m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o l\u00e0 ng\u00e0y c\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u00ecm ngu\u1ed3n nguy\u00ean li\u1ec7u th\u00f4 ch\u1ea5t l\u01b0\u1ee3ng cao <a href=\"#_ftn6\" name=\"_ftnref6\" target=\"_self\">[6]<\/a> . Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a h\u1ecd v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam cho ph\u00e9p h\u1ecd t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng, cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p an to\u00e0n, t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng chuy\u00ean cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e0o ch\u1ebf t\u1eeb c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, v\u00ed d\u1ee5:<\/p>\n<ul>\n<li>\u2013 Cocoon s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u nh\u01b0 c\u00e0 ph\u00ea \u0110\u1eafk L\u1eafk v\u00e0 ngh\u1ec7 H\u01b0ng Y\u00ean trong c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh<\/li>\n<li>\u2013 Co Mem Homelab c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh nh\u01b0 t\u1eb1m, rau m\u00e1 v\u00e0 nh\u00e2n s\u00e2m Lai Ch\u00e2u trong c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da c\u1ee7a m\u00ecnh<\/li>\n<li>\u2013 Thorakao (th\u00e0nh l\u1eadp n\u0103m 1957) cung c\u1ea5p g\u1ea7n 100 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da, ch\u0103m s\u00f3c t\u00f3c v\u00e0 ch\u0103m s\u00f3c c\u01a1 th\u1ec3, s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i th\u1ef1c v\u1eadt nh\u01b0 l\u00e1 tr\u1ea7u kh\u00f4ng, h\u1eb9, g\u1eebng v\u00e0 s\u1ea3<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><em>\u1ea2nh h\u01b0\u1edfng c\u1ee7a KOL v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/h4>\n<p>T\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn (KOL) v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a Vi\u1ec7t Nam \u0111ang t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram v\u00e0 TikTok cung c\u1ea5p cho KOL kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, mang \u0111\u1ebfn c\u01a1 h\u1ed9i gi\u00e1 tr\u1ecb cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng tin t\u01b0\u1edfng v\u00e0o \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a KOL khi mua h\u00e0ng, v\u00ec nh\u1eefng t\u01b0\u01a1ng t\u00e1c ch\u00e2n th\u1ef1c n\u00e0y gi\u00fap h\u1ecd tin t\u01b0\u1edfng h\u01a1n v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n<p>G\u1ea7n \u0111\u00e2y, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOL v\u00e0 KOC \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp k\u00e9o d\u00e0i nhi\u1ec1u gi\u1edd, thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem, trong \u0111\u00f3 m\u1ef9 ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng danh m\u1ee5c n\u1ed5i b\u1eadt. C\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp n\u00e0y kh\u00f4ng ch\u1ec9 th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0 \u01b0u ti\u00ean v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u1ed3ng. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u00e3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T trong n\u0103m qua \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang web c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i mua h\u00e0ng m\u1edbi, t\u1eadn d\u1ee5ng s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam, nh\u1eefng ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng c\u00e2n nh\u1eafc k\u00eanh b\u00e1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t, c\u0169ng nh\u01b0 s\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 uy t\u00edn c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOL v\u00e0 KOC<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>H\u00ecnh \u1ea3nh t\u1eeb s\u1ef1 ki\u1ec7n b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a Di\u1ec7p L\u00ea \u2013 m\u1ed9t KOL l\u00e0m \u0111\u1eb9p<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-18483\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Images-from-a-livestream-sales-event-1.png\" alt=\"Images from a livestream sales event\" width=\"338\" height=\"253\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Images-from-a-livestream-sales-event-1.png 489w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Images-from-a-livestream-sales-event-1-300x225.png 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" data-no-auto-translation=\"\" \/><img decoding=\"async\" class=\"alignnone wp-image-18484\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Images-from-a-livestream-sales-event-2.png\" alt=\"Images from a livestream sales event\" width=\"336\" height=\"252\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Images-from-a-livestream-sales-event-2.png 489w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/12\/Images-from-a-livestream-sales-event-2-300x225.png 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.facebook.com\/share\/p\/15H4BZE3jF\/\">Fanpage c\u1ee7a Di\u1ec7p L\u00ea<\/a><\/p>\n<h3><strong>Nh\u1eefng c\u00e2n nh\u1eafc ch\u00ednh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i mu\u1ed1n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n Vi\u1ec7t Nam<\/strong><\/h3>\n<p>Trong khi th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng nhu c\u1ea7u \u0111\u00e1ng k\u1ec3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n \u2013 c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 c\u00e2n nh\u1eafc quan tr\u1ecdng khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n<p><em>Tr\u01b0\u1edbc h\u1ebft<\/em>, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n l\u00e0m \u0111\u1eb9p t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi mua s\u1eafm. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u01b0u ti\u00ean c\u00e1c th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c da v\u00e0 t\u00ednh an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0ng h\u1ecd c\u0169ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c xu h\u01b0\u1edbng to\u00e0n c\u1ea7u. Vi\u1ec7c lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 nhu c\u1ea7u m\u1edbi n\u1ed5i \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, c\u0169ng nh\u01b0 c\u00e1c tri\u1ebft l\u00fd l\u00e0m \u0111\u1eb9p ph\u1ed5 bi\u1ebfn nh\u01b0 K-beauty v\u00e0 J-beauty, l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n<p class=\"translation-block\"><em>Th\u1ee9 hai<\/em> , c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadn d\u1ee5ng s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd. Ngo\u00e0i ra, vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng l\u00e0m \u0111\u1eb9p \u0111\u1ecba ph\u01b0\u01a1ng, v\u1ed1n l\u00e0 m\u1ed9t s\u1ed1 k\u00eanh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn, c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n<p class=\"translation-block\"><em>Th\u1ee9 ba<\/em> , vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Trong khi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 li\u00ean k\u1ebft n\u00f3 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, th\u00ec m\u1ed9t ph\u00e2n kh\u00fac ng\u01b0\u1eddi mua tr\u1ebb tu\u1ed5i, c\u00f3 \u00fd th\u1ee9c v\u1ec1 ng\u00e2n s\u00e1ch \u0111ang gia t\u0103ng t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng <a href=\"#_ftn8\" name=\"_ftnref8\" target=\"_self\">[8]<\/a> . Do \u0111\u00f3, vi\u1ec7c cung c\u1ea5p nhi\u1ec1u m\u1ee9c gi\u00e1 kh\u00e1c nhau\u2014t\u1eeb cao c\u1ea5p \u0111\u1ebfn th\u00e2n thi\u1ec7n v\u1edbi ng\u00e2n s\u00e1ch\u2014l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111a d\u1ea1ng.<\/p>\n<p class=\"translation-block\"><em>Cu\u1ed1i c\u00f9ng<\/em> , vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOL v\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 uy t\u00edn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Instagram v\u00e0 TikTok cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat hi\u1ec7u qu\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn c\u00e1c KOL c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 danh ti\u1ebfng ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh \u0111\u1ec3 tr\u00e1nh c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 duy tr\u00ec t\u00ednh x\u00e1c th\u1ef1c v\u00e0 s\u1ef1 tin c\u1eady.<\/p>\n<hr \/>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> B\u00e0i vi\u1ebft n\u00e0y t\u1eadp trung v\u00e0o h\u00e0ng ti\u00eau d\u00f9ng cho l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. B\u00e0i vi\u1ebft bao g\u1ed3m nhi\u1ec1u danh m\u1ee5c kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 trang \u0111i\u1ec3m, ch\u0103m s\u00f3c da, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, n\u01b0\u1edbc hoa v\u00e0 c\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1eb9p, v\u1edbi c\u00e1c \u0111\u1ecbnh ngh\u0129a sau:<\/p>\n<ul>\n<li>\u2013 Trang \u0111i\u1ec3m: s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m m\u1eb7t, m\u00f4i, m\u1eaft v\u00e0 m\u00f3ng tay<\/li>\n<li>\u2013 Ch\u0103m s\u00f3c da: s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da m\u1eb7t v\u00e0 c\u01a1 th\u1ec3<\/li>\n<li>\u2013 Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n: t\u1eafm &amp; g\u1ed9i, ch\u0103m s\u00f3c t\u00f3c, ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng, kh\u1eed m\u00f9i, c\u1ea1o r\u00e2u v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n kh\u00e1c<\/li>\n<li>\u2013 H\u01b0\u01a1ng th\u01a1m: n\u01b0\u1edbc hoa v\u00e0 Eau de Toilette v\u00e0 b\u1ea5t k\u1ef3 lo\u1ea1i h\u01b0\u01a1ng th\u01a1m n\u00e0o che \u0111i m\u00f9i c\u01a1 th\u1ec3 b\u00ecnh th\u01b0\u1eddng<\/li>\n<li>\u2013 C\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1eb9p: c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m li\u00ean quan \u0111\u1ebfn l\u00e0m \u0111\u1eb9p, c\u1ea3i thi\u1ec7n th\u00f3i quen ch\u0103m s\u00f3c da v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p l\u00e0m \u0111\u1eb9p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a (v\u00ed d\u1ee5: thi\u1ebft b\u1ecb l\u00e0m s\u1ea1ch da m\u1eb7t)<\/li>\n<li>\u2013 Lo\u1ea1i tr\u1eeb: C\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ee3 l\u00e0m t\u00f3c, s\u1ea3n ph\u1ea9m chuy\u00ean nghi\u1ec7p; v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch y t\u1ebf b\u1ecb lo\u1ea1i tr\u1eeb kh\u1ecfi b\u00e0i vi\u1ebft n\u00e0y<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> OEC (2022). S\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam.<a href=\"https:\/\/oec.world\/en\/profile\/bilateral-product\/beauty-products\/reporter\/vnm\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Vietnam Briefing (2022). Ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m m\u1edbi n\u1ed5i c\u1ee7a Vi\u1ec7t Nam: Ti\u1ec1m n\u0103ng l\u1edbn cho th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n.<a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnams-emerging-cosmetics-industry-strong-potential-growing-market.html\/\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> VnEconomy (2024). M\u1ef9 ph\u1ea9m Vi\u1ec7t Nam d\u1eabn \u0111\u1ea7u v\u1ec1 c\u01a1 h\u1ed9i xanh.<a href=\"https:\/\/vneconomy.vn\/my-pham-viet-don-dau-co-hoi-xanh.htm\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> T\u1ed5ng s\u1ed1 t\u1eeb doanh thu c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean c\u1ee7a <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/cosmetics\/natural-cosmetics\/vietnam\">trang \u0111i\u1ec3m<\/a>, <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/skin-care\/natural-skin-care\/vietnam#revenue\">ch\u0103m s\u00f3c da<\/a> V\u00e0 <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/personal-care\/natural-personal-care\/vietnam#revenue\">ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<\/a> ph\u00e2n \u0111o\u1ea1n<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> VnEconomy (2024). M\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u2013 M\u1ef9 ph\u1ea9m Trung Qu\u1ed1c: Cu\u1ed9c chi\u1ebfn gi\u00e0nh th\u1ecb ph\u1ea7n.<a href=\"https:\/\/vneconomy.vn\/my-pham-viet-my-pham-trung-cuoc-chien-gianh-thi-phan.htm\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> Znews (2024). Livestreams \u201cchi\u1ebfn binh\u201d ch\u1ed1t h\u00e0ng tri\u1ec7u \u0111\u01a1n h\u00e0ng trong \u0111\u1ee3t sale 11\/11.<a href=\"https:\/\/znews.vn\/chien-than-livestream-chot-ca-trieu-don-hang-dip-sale-1111-post1510553.html\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> Vietnam Briefing (2022). Ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m m\u1edbi n\u1ed5i c\u1ee7a Vi\u1ec7t Nam: Ti\u1ec1m n\u0103ng l\u1edbn cho th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n.<a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnams-emerging-cosmetics-industry-strong-potential-growing-market.html\/\">Truy c\u1eadp<\/a>&gt;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong>C\u00f4ng ty TNHH B&amp;Company<\/strong><\/p>\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/b-company.jp\/vi\/news\/\"><strong><em>\u0110\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c<\/em><\/strong><\/a><\/h3>\n<p>&nbsp;<\/p>\n<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<div class=\"vc_grid-container-wrapper vc_clearfix\">\n\t<div class=\"vc_grid-container vc_clearfix wpb_content_element vc_basic_grid\" data-initial-loading-animation=\"none\" data-vc-grid-settings=\"{&quot;page_id&quot;:18482,&quot;style&quot;:&quot;load-more&quot;,&quot;action&quot;:&quot;vc_get_vc_grid_data&quot;,&quot;shortcode_id&quot;:&quot;1724213467156-c98794bdacff0498becc1004a288084e-7&quot;,&quot;items_per_page&quot;:&quot;12&quot;,&quot;btn_data&quot;:{&quot;title&quot;:&quot;Load more&quot;,&quot;style&quot;:&quot;flat&quot;,&quot;gradient_color_1&quot;:&quot;flat&quot;,&quot;gradient_color_2&quot;:&quot;flat&quot;,&quot;gradient_custom_color_1&quot;:&quot;flat&quot;,&quot;gradient_custom_color_2&quot;:&quot;flat&quot;,&quot;gradient_text_color&quot;:&quot;flat&quot;,&quot;custom_background&quot;:&quot;#ededed&quot;,&quot;custom_text&quot;:&quot;#666&quot;,&quot;outline_custom_color&quot;:&quot;#666&quot;,&quot;outline_custom_hover_background&quot;:&quot;#666&quot;,&quot;outline_custom_hover_text&quot;:&quot;#fff&quot;,&quot;shape&quot;:&quot;rounded&quot;,&quot;color&quot;:&quot;blue&quot;,&quot;size&quot;:&quot;md&quot;,&quot;align&quot;:&quot;inline&quot;,&quot;button_block&quot;:&quot;&quot;,&quot;add_icon&quot;:&quot;&quot;,&quot;i_align&quot;:&quot;left&quot;,&quot;i_type&quot;:&quot;fontawesome&quot;,&quot;i_icon_fontawesome&quot;:&quot;fas fa-adjust&quot;,&quot;i_icon_openiconic&quot;:&quot;vc-oi vc-oi-dial&quot;,&quot;i_icon_typicons&quot;:&quot;typcn typcn-adjust-brightness&quot;,&quot;i_icon_entypo&quot;:&quot;entypo-icon entypo-icon-note&quot;,&quot;i_icon_linecons&quot;:&quot;vc_li vc_li-heart&quot;,&quot;i_icon_monosocial&quot;:&quot;vc_li vc_li-heart&quot;,&quot;i_icon_material&quot;:&quot;vc_li vc_li-heart&quot;,&quot;i_icon_pixelicons&quot;:&quot;vc_pixel_icon vc_pixel_icon-alert&quot;,&quot;el_id&quot;:&quot;&quot;,&quot;custom_onclick&quot;:&quot;&quot;,&quot;custom_onclick_code&quot;:&quot;&quot;},&quot;tag&quot;:&quot;vc_basic_grid&quot;}\" data-vc-request=\"https:\/\/b-company.jp\/wp-admin\/admin-ajax.php\" data-vc-post-id=\"18482\" data-vc-public-nonce=\"23e1705e93\">\n\t\t<ul class=\"vc_grid-filter vc_clearfix vc_grid-filter-default vc_grid-filter-size-md vc_grid-filter-center vc_grid-filter-color-grey\" data-vc-grid-filter=\"post_tag\"><li class=\"vc_active vc_grid-filter-item\"><span data-vc-grid-filter-value=\"*\">T\u1ea5t c\u1ea3<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1160\">N\u00f4ng nghi\u1ec7p<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1918\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-706\">Trang ph\u1ee5c<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1122\">X\u00e2y d\u1ef1ng &amp; B\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1242\">Kinh t\u1ebf<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1350\">\u0110i\u1ec7n &amp; \u0110i\u1ec7n t\u1eed<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1250\">N\u0103ng l\u01b0\u1ee3ng<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1787\">M\u00f4i tr\u01b0\u1eddng<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1138\">Th\u1ef1c ph\u1ea9m &amp; \u0110\u1ed3 u\u1ed1ng<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1933\">Infographic<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1337\">CNTT &amp; C\u00f4ng ngh\u1ec7<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1803\">Ch\u1ebf t\u1ea1o<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1264\">Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng &amp; Truy\u1ec1n th\u00f4ng<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1932\">Chia s\u1ebb nhanh<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1244\">Quy \u0111\u1ecbnh<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1130\">B\u00e1n l\u1ebb &amp; Ph\u00e2n ph\u1ed1i<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1266\">T\u1ea1m th\u1eddi \u0111\u00f3ng c\u1eeda<\/span><\/li><li class=\"vc_grid-filter-item\"><span data-vc-grid-filter-value=\".vc_grid-term-1176\">Th\u01b0\u01a1ng m\u1ea1i<\/span><\/li><\/ul><div class=\"vc_grid-filter-select vc_grid-filter-center vc_grid-filter-color-grey\" data-vc-grid-filter-select=\"post_tag\"><div class=\"vc_grid-styled-select\"><select data-filter=\"post_tag\"><option class=\"vc_active\" value=\"*\">T\u1ea5t c\u1ea3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1160\">N\u00f4ng nghi\u1ec7p&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1918\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-706\">Trang ph\u1ee5c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1122\">X\u00e2y d\u1ef1ng &amp; B\u1ea5t \u0111\u1ed9ng s\u1ea3n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1242\">Kinh t\u1ebf&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1350\">\u0110i\u1ec7n &amp; \u0110i\u1ec7n t\u1eed&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1250\">N\u0103ng l\u01b0\u1ee3ng&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1787\">M\u00f4i tr\u01b0\u1eddng&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1138\">Th\u1ef1c ph\u1ea9m &amp; \u0110\u1ed3 u\u1ed1ng&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1933\">Infographic&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1337\">CNTT &amp; C\u00f4ng ngh\u1ec7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1803\">Ch\u1ebf t\u1ea1o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1264\">Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng &amp; Truy\u1ec1n th\u00f4ng&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1932\">Chia s\u1ebb nhanh&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1244\">Quy \u0111\u1ecbnh&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1130\">B\u00e1n l\u1ebb &amp; Ph\u00e2n ph\u1ed1i&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1266\">T\u1ea1m th\u1eddi \u0111\u00f3ng c\u1eeda&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><option value=\".vc_grid-term-1176\">Th\u01b0\u01a1ng m\u1ea1i&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/option><\/select><i class=\"vc_arrow-icon-navicon\"><\/i>\n\t\t<\/div>\n\t<\/div><div class=\"vc_grid vc_row vc_pageable-wrapper vc_hook_hover\" data-vc-pageable-content=\"true\"><div class=\"vc_pageable-slide-wrapper vc_clearfix\" data-vc-grid-content=\"true\"><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1933 vc_grid-term-1803\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/infographic-fdi-sectors-in-vietnam-manufacturing-6-of-firms-but-62-of-revenue\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"[Infographic] C\u00e1c l\u0129nh v\u1ef1c FDI t\u1ea1i Vi\u1ec7t Nam - S\u1ea3n xu\u1ea5t: 6% doanh nghi\u1ec7p nh\u01b0ng chi\u1ebfm 62% doanh thu\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-manufacturing-Infographic-250x200.png\" width=\"250\" height=\"200\" alt=\"Vietnam manufacturing Infographic\" title=\"Vietnam manufacturing Infographic\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">24\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/infographic-fdi-sectors-in-vietnam-manufacturing-6-of-firms-but-62-of-revenue\/\" class=\"vc_gitem-link\" title=\"[Infographic] C\u00e1c l\u0129nh v\u1ef1c FDI t\u1ea1i Vi\u1ec7t Nam - S\u1ea3n xu\u1ea5t: 6% doanh nghi\u1ec7p nh\u01b0ng chi\u1ebfm 62% doanh thu\">[Infographic] C\u00e1c l\u0129nh v\u1ef1c FDI t\u1ea1i Vi\u1ec7t Nam - S\u1ea3n xu\u1ea5t: 6% doanh nghi\u1ec7p nh\u01b0ng chi\u1ebfm 62% doanh thu<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1266\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/offices-closed-for-vietnam-holiday-april-and-may-2026\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"V\u0103n ph\u00f2ng \u0111\u00f3ng c\u1eeda ngh\u1ec9 l\u1ec5 Vi\u1ec7t Nam (th\u00e1ng 4 v\u00e0 th\u00e1ng 5 n\u0103m 2026)\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Office-close-250x200.png\" width=\"250\" height=\"200\" alt=\"Office close\" title=\"Office close\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">24\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/offices-closed-for-vietnam-holiday-april-and-may-2026\/\" class=\"vc_gitem-link\" title=\"V\u0103n ph\u00f2ng \u0111\u00f3ng c\u1eeda ngh\u1ec9 l\u1ec5 Vi\u1ec7t Nam (th\u00e1ng 4 v\u00e0 th\u00e1ng 5 n\u0103m 2026)\">V\u0103n ph\u00f2ng \u0111\u00f3ng c\u1eeda ngh\u1ec9 l\u1ec5 Vi\u1ec7t Nam (th\u00e1ng 4 v\u00e0 th\u00e1ng 5 n\u0103m 2026)<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1242 vc_grid-term-1176\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/middle-east-conflict-a-supply-chain-perspective-the-domino-effect-from-china\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Xung \u0111\u1ed9t Trung \u0110\u00f4ng: G\u00f3c nh\u00ecn t\u1eeb chu\u1ed7i cung \u1ee9ng \u2013 Hi\u1ec7u \u1ee9ng domino t\u1eeb Trung Qu\u1ed1c\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Oil-demand-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Oil demand\" title=\"Oil demand\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">23\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/middle-east-conflict-a-supply-chain-perspective-the-domino-effect-from-china\/\" class=\"vc_gitem-link\" title=\"Xung \u0111\u1ed9t Trung \u0110\u00f4ng: G\u00f3c nh\u00ecn t\u1eeb chu\u1ed7i cung \u1ee9ng \u2013 Hi\u1ec7u \u1ee9ng domino t\u1eeb Trung Qu\u1ed1c\">Xung \u0111\u1ed9t Trung \u0110\u00f4ng: G\u00f3c nh\u00ecn t\u1eeb chu\u1ed7i cung \u1ee9ng \u2013 Hi\u1ec7u \u1ee9ng domino t\u1eeb Trung Qu\u1ed1c<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1160 vc_grid-term-1138\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/vietnam-dairy-industry-government-issues-2030-2045-strategy-building-a-complete-value-chain-and-raising-domestic-fresh-milk-supply\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam: Ch\u00ednh ph\u1ee7 ban h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c 2030-2045 \u2013 x\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb ho\u00e0n ch\u1ec9nh v\u00e0 n\u00e2ng cao ngu\u1ed3n cung s\u1eefa t\u01b0\u01a1i trong n\u01b0\u1edbc.\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-dairy-industry-2025-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam dairy industry 2025\" title=\"Vietnam dairy industry 2025\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">22\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/vietnam-dairy-industry-government-issues-2030-2045-strategy-building-a-complete-value-chain-and-raising-domestic-fresh-milk-supply\/\" class=\"vc_gitem-link\" title=\"Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam: Ch\u00ednh ph\u1ee7 ban h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c 2030-2045 \u2013 x\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb ho\u00e0n ch\u1ec9nh v\u00e0 n\u00e2ng cao ngu\u1ed3n cung s\u1eefa t\u01b0\u01a1i trong n\u01b0\u1edbc.\">Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam: Ch\u00ednh ph\u1ee7 ban h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c 2030-2045 \u2013 x\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb ho\u00e0n ch\u1ec9nh v\u00e0 n\u00e2ng cao ngu\u1ed3n cung s\u1eefa t\u01b0\u01a1i trong n\u01b0\u1edbc.<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1242 vc_grid-term-1176\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/vietnam-fuel-price-update-weekly-rising-volatility-and-implications-for-business\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Gi\u00e1 nhi\u00ean li\u1ec7u t\u1ea1i Vi\u1ec7t Nam \u2013 C\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean: Bi\u1ebfn \u0111\u1ed9ng gia t\u0103ng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/03\/Vietnam-fuel-price-2025-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam fuel price 2025\" title=\"Vietnam fuel price 2025\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">22\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/vietnam-fuel-price-update-weekly-rising-volatility-and-implications-for-business\/\" class=\"vc_gitem-link\" title=\"Gi\u00e1 nhi\u00ean li\u1ec7u t\u1ea1i Vi\u1ec7t Nam \u2013 C\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean: Bi\u1ebfn \u0111\u1ed9ng gia t\u0103ng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\">Gi\u00e1 nhi\u00ean li\u1ec7u t\u1ea1i Vi\u1ec7t Nam \u2013 C\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean: Bi\u1ebfn \u0111\u1ed9ng gia t\u0103ng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1122 vc_grid-term-1244\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/digitization-of-real-estate-data-decree-no-357-2025-nd-cp-assess-the-impact-on-the-market\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"S\u1ed1 h\u00f3a d\u1eef li\u1ec7u b\u1ea5t \u0111\u1ed9ng s\u1ea3n (Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 357\/2025\/ND-CP): \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng.\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-digization-real-estate-data-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam digization real estate data\" title=\"Vietnam digization real estate data\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">21\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/digitization-of-real-estate-data-decree-no-357-2025-nd-cp-assess-the-impact-on-the-market\/\" class=\"vc_gitem-link\" title=\"S\u1ed1 h\u00f3a d\u1eef li\u1ec7u b\u1ea5t \u0111\u1ed9ng s\u1ea3n (Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 357\/2025\/ND-CP): \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng.\">S\u1ed1 h\u00f3a d\u1eef li\u1ec7u b\u1ea5t \u0111\u1ed9ng s\u1ea3n (Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 357\/2025\/ND-CP): \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng.<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-706 vc_grid-term-1932\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/quick-sharing-retail-snapshot-i-wasnt-going-to-buy-anything-but-this-store-almost-convinced-me\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"[Chia s\u1ebb nhanh] Kho\u1ea3nh kh\u1eafc mua s\u1eafm: T\u00f4i v\u1ed1n kh\u00f4ng \u0111\u1ecbnh mua g\u00ec c\u1ea3 \u2013 nh\u01b0ng c\u1eeda h\u00e0ng n\u00e0y su\u00fdt n\u1eefa \u0111\u00e3 thuy\u1ebft ph\u1ee5c t\u00f4i mua.\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Customer-journey-fashion-store-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Customer journey-fashion store\" title=\"Customer journey-fashion store\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">21\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/quick-sharing-retail-snapshot-i-wasnt-going-to-buy-anything-but-this-store-almost-convinced-me\/\" class=\"vc_gitem-link\" title=\"[Chia s\u1ebb nhanh] Kho\u1ea3nh kh\u1eafc mua s\u1eafm: T\u00f4i v\u1ed1n kh\u00f4ng \u0111\u1ecbnh mua g\u00ec c\u1ea3 \u2013 nh\u01b0ng c\u1eeda h\u00e0ng n\u00e0y su\u00fdt n\u1eefa \u0111\u00e3 thuy\u1ebft ph\u1ee5c t\u00f4i mua.\">[Chia s\u1ebb nhanh] Kho\u1ea3nh kh\u1eafc mua s\u1eafm: T\u00f4i v\u1ed1n kh\u00f4ng \u0111\u1ecbnh mua g\u00ec c\u1ea3 \u2013 nh\u01b0ng c\u1eeda h\u00e0ng n\u00e0y su\u00fdt n\u1eefa \u0111\u00e3 thuy\u1ebft ph\u1ee5c t\u00f4i mua.<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1264 vc_grid-term-1130\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"T\u1eeb l\u01b0\u1ee3t xem \u0111\u1ebfn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-social-commerce-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam social commerce\" title=\"Vietnam social commerce\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">20\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/\" class=\"vc_gitem-link\" title=\"T\u1eeb l\u01b0\u1ee3t xem \u0111\u1ebfn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?\">T\u1eeb l\u01b0\u1ee3t xem \u0111\u1ebfn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1160 vc_grid-term-706 vc_grid-term-1242 vc_grid-term-1350\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/from-geopolitical-tensions-to-export-risks-implications-for-vietnams-textile-electronics-and-wood-industries\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Xung \u0111\u1ed9t Trung \u0110\u00f4ng: T\u1eeb c\u0103ng th\u1eb3ng \u0111\u1ecba ch\u00ednh tr\u1ecb \u0111\u1ebfn r\u1ee7i ro xu\u1ea5t kh\u1ea9u \u2013 T\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh d\u1ec7t may, \u0111i\u1ec7n t\u1eed v\u00e0 ch\u1ebf bi\u1ebfn g\u1ed7 c\u1ee7a Vi\u1ec7t Nam\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-key-industries-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam key industries\" title=\"Vietnam key industries\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">17\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/from-geopolitical-tensions-to-export-risks-implications-for-vietnams-textile-electronics-and-wood-industries\/\" class=\"vc_gitem-link\" title=\"Xung \u0111\u1ed9t Trung \u0110\u00f4ng: T\u1eeb c\u0103ng th\u1eb3ng \u0111\u1ecba ch\u00ednh tr\u1ecb \u0111\u1ebfn r\u1ee7i ro xu\u1ea5t kh\u1ea9u \u2013 T\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh d\u1ec7t may, \u0111i\u1ec7n t\u1eed v\u00e0 ch\u1ebf bi\u1ebfn g\u1ed7 c\u1ee7a Vi\u1ec7t Nam\">Xung \u0111\u1ed9t Trung \u0110\u00f4ng: T\u1eeb c\u0103ng th\u1eb3ng \u0111\u1ecba ch\u00ednh tr\u1ecb \u0111\u1ebfn r\u1ee7i ro xu\u1ea5t kh\u1ea9u \u2013 T\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi ng\u00e0nh d\u1ec7t may, \u0111i\u1ec7n t\u1eed v\u00e0 ch\u1ebf bi\u1ebfn g\u1ed7 c\u1ee7a Vi\u1ec7t Nam<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1932 vc_grid-term-1130\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/market-observation-does-this-supermarket-belong-to-this-place\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"[Chia s\u1ebb nhanh] Quan s\u00e1t th\u1ecb tr\u01b0\u1eddng: Si\u00eau th\u1ecb n\u00e0y c\u00f3 thu\u1ed9c v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m n\u00e0y kh\u00f4ng?\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Supermarket-location-in-Vietnam-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Supermarket location in Vietnam\" title=\"Supermarket location in Vietnam\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">16\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/market-observation-does-this-supermarket-belong-to-this-place\/\" class=\"vc_gitem-link\" title=\"[Chia s\u1ebb nhanh] Quan s\u00e1t th\u1ecb tr\u01b0\u1eddng: Si\u00eau th\u1ecb n\u00e0y c\u00f3 thu\u1ed9c v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m n\u00e0y kh\u00f4ng?\">[Chia s\u1ebb nhanh] Quan s\u00e1t th\u1ecb tr\u01b0\u1eddng: Si\u00eau th\u1ecb n\u00e0y c\u00f3 thu\u1ed9c v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m n\u00e0y kh\u00f4ng?<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1250 vc_grid-term-1787 vc_grid-term-1803\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/vietnam-approves-2025-2026-pilot-ghg-emission-quotas-first-year-implications-for-power-steel-and-cement\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Vi\u1ec7t Nam th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m h\u1ea1n ng\u1ea1ch ph\u00e1t th\u1ea3i kh\u00ed nh\u00e0 k\u00ednh giai \u0111o\u1ea1n 2025\u20132026: T\u00e1c \u0111\u1ed9ng trong n\u0103m \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi ng\u00e0nh \u0111i\u1ec7n, th\u00e9p v\u00e0 xi m\u0103ng.\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-GHG-Emission-Quota-e1776249146497-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam GHG Emission Quota\" title=\"Vietnam GHG Emission Quota\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">15\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/vietnam-approves-2025-2026-pilot-ghg-emission-quotas-first-year-implications-for-power-steel-and-cement\/\" class=\"vc_gitem-link\" title=\"Vi\u1ec7t Nam th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m h\u1ea1n ng\u1ea1ch ph\u00e1t th\u1ea3i kh\u00ed nh\u00e0 k\u00ednh giai \u0111o\u1ea1n 2025\u20132026: T\u00e1c \u0111\u1ed9ng trong n\u0103m \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi ng\u00e0nh \u0111i\u1ec7n, th\u00e9p v\u00e0 xi m\u0103ng.\">Vi\u1ec7t Nam th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m h\u1ea1n ng\u1ea1ch ph\u00e1t th\u1ea3i kh\u00ed nh\u00e0 k\u00ednh giai \u0111o\u1ea1n 2025\u20132026: T\u00e1c \u0111\u1ed9ng trong n\u0103m \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi ng\u00e0nh \u0111i\u1ec7n, th\u00e9p v\u00e0 xi m\u0103ng.<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top vc_grid-term-1918 vc_grid-term-1337\"><div class=\"vc_grid-item-mini vc_clearfix\"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/vietnams-data-center-boom-the-infrastructure-race-behind-ai-growth\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"S\u1ef1 b\u00f9ng n\u1ed5 trung t\u00e2m d\u1eef li\u1ec7u t\u1ea1i Vi\u1ec7t Nam: Cu\u1ed9c \u0111ua c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI\"><img class=\"vc_single_image-img\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Vietnam-data-center-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam data center\" title=\"Vietnam data center\" data-no-auto-translation=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\">14\/04\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands\/\"><a href=\"https:\/\/b-company.jp\/vi\/vietnams-data-center-boom-the-infrastructure-race-behind-ai-growth\/\" class=\"vc_gitem-link\" title=\"S\u1ef1 b\u00f9ng n\u1ed5 trung t\u00e2m d\u1eef li\u1ec7u t\u1ea1i Vi\u1ec7t Nam: Cu\u1ed9c \u0111ua c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI\">S\u1ef1 b\u00f9ng n\u1ed5 trung t\u00e2m d\u1eef li\u1ec7u t\u1ea1i Vi\u1ec7t Nam: Cu\u1ed9c \u0111ua c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block\" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><\/div><div class=\"vc_pageable-load-more-btn\" data-vc-grid-load-more-btn=\"true\"><div class=\"vc_btn3-container  vc_grid-btn-load_more vc_btn3-inline\"><a href=\"javascript:;\" class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-flat vc_btn3-color-blue\"  title=\"T\u1ea3i th\u00eam\">T\u1ea3i th\u00eam<\/a><\/div><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng l\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, trong khi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da \u0111\u1ee9ng th\u1ee9 hai, c\u00f3 th\u1ec3 ph\u1ea7n l\u1edbn l\u00e0 do nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 ch\u0103m s\u00f3c da c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc tr\u1ebb tu\u1ed5i.<\/p>","protected":false},"author":12,"featured_media":18479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75,1357],"tags":[1132],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beauty and Personal Care Market in Vietnam and The Participation of Japanese Brands - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam&#039;s beauty and personal care market has witnessed remarkable growth in recent years. 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