{"id":18234,"date":"2024-11-19T16:48:27","date_gmt":"2024-11-19T09:48:27","guid":{"rendered":"https:\/\/b-company.jp\/?p=18234"},"modified":"2024-11-19T16:58:57","modified_gmt":"2024-11-19T09:58:57","slug":"vietnams-energy-drink-market-current-landscape-and-key-players","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-energy-drink-market-current-landscape-and-key-players\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c Vi\u1ec7t Nam: B\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u00ednh"},"content":{"rendered":"
<\/i><\/div>

*Trong c\u1ed9t n\u00e0y \u201c<\/em>T\u00f3m t\u1eaft v\u1ec1 Vi\u1ec7t Nam<\/em><\/a>\u201cC\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/em><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em> <\/p>\n<\/div>\n\t

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Trong th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n nhanh nh\u01b0 hi\u1ec7n nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m t\u0103ng c\u01b0\u1eddng n\u0103ng l\u01b0\u1ee3ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1ec9nh t\u00e1o, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c. C\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf \u0111\u1ec1u \u0111ang c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. B\u00e0i vi\u1ebft n\u00e0y xem x\u00e9t t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c Vi\u1ec7t Nam, x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u00ednh, kh\u00e1m ph\u00e1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 ng\u00e0nh ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n

T\u0103ng tr\u01b0\u1edfng \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng c\u1ee7a Vi\u1ec7t Nam<\/strong><\/h3>\n

Tr\u00ean to\u00e0n c\u1ea7u, th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c \u0111ang b\u00f9ng n\u1ed5. Theo Straits Research[1]<\/a>, th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ea1t gi\u00e1 tr\u1ecb 99 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2023 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 8,5%, \u0111\u1ea1t 206 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2032. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u1ea7n l\u1edbn l\u00e0 do nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 s\u1ef1 tham gia ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 d\u1ee5c, th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c v\u00ec ch\u00fang h\u1ed7 tr\u1ee3 ph\u1ee5c h\u1ed3i sau khi t\u1eadp luy\u1ec7n.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c c\u0169ng \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng. M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Astute Analytica[2]<\/a> \u0111\u1ecbnh gi\u00e1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u1edf m\u1ee9c 3,5 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2023, v\u1edbi d\u1ef1 b\u00e1o \u0111\u1ea1t 6,5 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2032, t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 7,1%.<\/p>\n

C\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh bao g\u1ed3m qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a nhanh ch\u00f3ng, d\u00e2n s\u1ed1 ng\u00e0y c\u00e0ng tr\u1ebb v\u00e0 thu nh\u1eadp kh\u1ea3 d\u1ee5ng t\u0103ng. \u0110\u1ebfn n\u0103m 2023, t\u1ef7 l\u1ec7 \u0111\u00f4 th\u1ecb h\u00f3a c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t 38,1% v\u00e0 d\u00e2n s\u1ed1 trong \u0111\u1ed9 tu\u1ed5i 15\u201359 chi\u1ebfm 62,2% trong t\u1ed5ng d\u00e2n s\u1ed1, theo GSO. Ngo\u00e0i ra, thu nh\u1eadp b\u00ecnh qu\u00e2n t\u0103ng 6,9% trong giai \u0111o\u1ea1n 2022-2023, ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng[3]<\/a>.<\/p>\n

C\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ch\u00ednh \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c c\u1ee7a Vi\u1ec7t Nam<\/strong><\/h3>\n

1. Ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe<\/strong><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u00e1p d\u1ee5ng l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n, th\u00e1ch th\u1ee9c c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng c\u00f3 nhi\u1ec1u \u0111\u01b0\u1eddng v\u00e0 caffeine. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c l\u1ef1a ch\u1ecdn \u00edt calo, ch\u1ea5t t\u1ea1o ng\u1ecdt t\u1ef1 nhi\u00ean, th\u00e0nh ph\u1ea7n t\u0103ng c\u01b0\u1eddng tr\u00ed n\u00e3o v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf h\u1eefu c\u01a1 \u0111\u1ec3 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe[4]<\/a>.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o l\u00e0 Monster Energy Zero Sugar, U\u1ed1ng N\u01b0\u1edbc t\u0103ng l\u1ef1c h\u1eefu c\u01a1 Izz<\/em>v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c th\u1ea3o d\u01b0\u1ee3c nh\u01b0 H\u1ed3ng M\u00e3<\/em>, c\u00f3 th\u00e0nh ph\u1ea7n nh\u01b0 qu\u1ea3 k\u1ef7 t\u1eed v\u00e0 nh\u00e2n s\u00e2m. S\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi \u0111\u1ed3 u\u1ed1ng mang l\u1ea1i l\u1ee3i \u00edch ch\u1ee9c n\u0103ng \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n.<\/p>\n

Th\u1ee9c u\u1ed1ng t\u0103ng l\u1ef1c th\u1ea3o d\u01b0\u1ee3c b\u1ed5 sung qu\u1ea3 k\u1ef7 t\u1eed, nh\u00e2n s\u00e2m Dan<\/strong><\/p>\n

\"Hong<\/p>\n

Ngu\u1ed3n: N\u01b0\u1edbc t\u0103ng l\u1ef1c th\u1ea3o d\u01b0\u1ee3c Hong Ma<\/p>\n

2. S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t quan tr\u1ecdng trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 t\u00ednh c\u1ea1nh tranh cao. \u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ph\u1ea3i cung c\u1ea5p h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 b\u1eaft ch\u01b0\u1edbc c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd. V\u00ed d\u1ee5, m\u1eb7c d\u00f9 Sting Gold c\u1ee7a PepsiCo v\u00e0 Samurai Gold c\u1ee7a Coca-Cola \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, nh\u01b0ng ch\u00fang v\u1eabn kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb b\u1ecf Red Bull, ch\u1ee7 y\u1ebfu l\u00e0 do thi\u1ebfu c\u00e1c ph\u1ea9m ch\u1ea5t \u0111\u1eb7c bi\u1ec7t[5]<\/a>.<\/p>\n

Ng\u00e0y nay, \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf c\u00e1c h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 chanh, cam hay d\u00e2u t\u00e2y m\u00e0 c\u00f2n s\u00e1ng t\u1ea1o v\u1edbi h\u01b0\u01a1ng v\u1ecb tr\u00e1i c\u00e2y nhi\u1ec7t \u0111\u1edbi (xo\u00e0i, d\u1ee9a, chanh d\u00e2y), h\u01b0\u01a1ng th\u1ea3o m\u1ed9c (g\u1eebng, s\u1ea3, b\u1ea1c h\u00e0), th\u1eadm ch\u00ed c\u1ea3 \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c pha c\u00e0 ph\u00ea ho\u1eb7c cola \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1ng nh\u1edb v\u00e0 \u0111\u1ed9c \u0111\u00e1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.[6]<\/a>.<\/p>\n

3. Nh\u00e2n kh\u1ea9u h\u1ecdc ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edf r\u1ed9ng<\/strong><\/h4>\n

\u0110\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf nam gi\u1edbi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 34, v\u1edbi m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf thanh thi\u1ebfu ni\u00ean trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 12 \u0111\u1ebfn 17 c\u0169ng ti\u00eau th\u1ee5 ch\u00fang[7]<\/a>. T\u1ea1i Vi\u1ec7t Nam, th\u1ee9c u\u1ed1ng n\u00e0y kh\u00f4ng c\u00f2n ch\u1ec9 nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng ch\u00e2n tay hay t\u00e0i x\u1ebf xe t\u1ea3i n\u1eefa. V\u1edbi h\u01b0\u01a1ng v\u1ecb v\u00e0 th\u00e0nh ph\u1ea7n \u0111a d\u1ea1ng, ch\u00fang c\u0169ng h\u1ea5p d\u1eabn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u0103n ph\u00f2ng v\u00e0 game th\u1ee7 c\u1ea7n s\u1ef1 t\u1ec9nh t\u00e1o v\u00e0 t\u1eadp trung. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb \u0111\u1ebfn c\u00e1c game th\u1ee7 trong n\u0103m \u0111\u1ebfn s\u00e1u n\u0103m qua, gi\u00fap h\u1ecd t\u1eadp trung v\u00e0 ch\u01a1i game t\u1ed1t h\u01a1n trong c\u00e1c phi\u00ean ch\u01a1i game k\u00e9o d\u00e0i.<\/p>\n

Ngo\u00e0i ra, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c th\u01b0\u1eddng xuy\u00ean t\u00e0i tr\u1ee3 cho c\u00e1c gi\u1ea3i \u0111\u1ea5u th\u1ec3 thao, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOL, KOC v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat nh\u00f3m nh\u00e2n kh\u1ea9u tr\u1ebb h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt l\u00e0 Red Bull, tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c c\u1ee7a \u0110\u1ed9i tuy\u1ec3n b\u00f3ng \u0111\u00e1 qu\u1ed1c gia Vi\u1ec7t Nam v\u00e0o th\u00e1ng 2 n\u0103m 2023[8]<\/a>. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0y nh\u1ea5n m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Red Bull trong vi\u1ec7c g\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi th\u1ec3 thao v\u00e0 n\u0103ng l\u01b0\u1ee3ng, t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u1ea3 v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 ng\u01b0\u1eddi \u0111am m\u00ea th\u1ec3 thao.<\/p>\n

Red Bull is at the football championship matches to energize players and audiences<\/strong><\/p>\n

\"Red<\/p>\n

Ngu\u1ed3n: Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam<\/a><\/p>\n

4. K\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn \u0111a d\u1ea1ng<\/strong><\/h4>\n

Trong khi c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng ngo\u1ea1i tuy\u1ebfn nh\u01b0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, s\u1ef1 gia t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Shopee, TikTok Shop \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho vi\u1ec7c b\u00e1n \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng h\u01a1n v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c n\u00e2ng cao.<\/p>\n

\u0110\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c tr\u00ean k\u00eanh ch\u00ednh th\u1ee9c Shopee Mall<\/strong><\/p>\n

\"Energy<\/p>\n

Ngu\u1ed3n: Shopee Vi\u1ec7t Nam<\/a><\/p>\n

Ng\u01b0\u1eddi ch\u01a1i ch\u00ednh trong<\/strong> Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c Vi\u1ec7t Nam c\u00f3 t\u00ednh c\u1ea1nh tranh, v\u1edbi c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang tranh gi\u00e0nh th\u1ecb ph\u1ea7n \u2013 trong \u0111\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i chi\u1ebfm \u01b0u th\u1ebf h\u01a1n m\u1ed9t ch\u00fat. Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn g\u1ea7n \u0111\u00e2y do InfoQ th\u1ef1c hi\u1ec7n[9]<\/a> v\u00e0o cu\u1ed1i n\u0103m 2023, v\u1edbi s\u1ef1 tham gia c\u1ee7a 510 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, k\u1ebft qu\u1ea3 \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c n\u00e0y:<\/p>\n

M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c (th\u00e1ng 12 n\u0103m 2023)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: %; N = 510
\n\"Total<\/p>\n

Ngu\u1ed3n: Th\u00f4ng tin<\/a><\/p>\n

Theo kh\u1ea3o s\u00e1t, B\u00f2 \u0111\u1ecf<\/strong>, Ch\u00edch<\/strong>, V\u00e0 S\u1ed1 1<\/strong> n\u1ed5i l\u00ean l\u00e0 ba th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c Vi\u1ec7t Nam. \u0110\u00e1ng ch\u00fa \u00fd, Red Bull ti\u1ebfp t\u1ee5c c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd khi l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c \u0111\u1ea7u ti\u00ean th\u00e2m nh\u1eadp v\u00e0 t\u1ea1o d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1 5 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u t\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean:<\/p>\n

\"Top<\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Comany<\/p>\n

Gi\u00e1 \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 7.000 \u0111\u1ebfn 11.000 \u0111\u1ed3ng, v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn cao c\u1ea5p nh\u01b0 Monster c\u00f3 gi\u00e1 kho\u1ea3ng 25.500 \u0111\u1ed3ng\/lon 355ml. Tuy nhi\u00ean, c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p n\u00e0y c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n.<\/p>\n

C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u0169ng \u0111\u00e3 ph\u00e1t tri\u1ec3n, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111ang t\u00edch c\u1ef1c t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i b\u00ean c\u1ea1nh c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng nh\u01b0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a v\u00e0 si\u00eau th\u1ecb.<\/p>\n

Nh\u1eefng c\u01a1 h\u1ed9i<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c Vi\u1ec7t Nam mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng cho c\u00e1c c\u00f4ng ty s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng:<\/p>\n