{"id":18058,"date":"2024-11-12T16:50:51","date_gmt":"2024-11-12T09:50:51","guid":{"rendered":"https:\/\/b-company.jp\/?p=18058"},"modified":"2024-11-12T16:50:51","modified_gmt":"2024-11-12T09:50:51","slug":"fast-food-industry-in-vietnam-current-situation-and-market-trend","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/fast-food-industry-in-vietnam-current-situation-and-market-trend\/","title":{"rendered":"Ng\u00e0nh th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam: th\u1ef1c tr\u1ea1ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"
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*Trong c\u1ed9t n\u00e0y \u201c<\/em>T\u00f3m t\u1eaft v\u1ec1 Vi\u1ec7t Nam<\/em><\/a>\u201cC\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/em><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em> <\/p>\n<\/div>\n\t

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Ng\u00e0nh th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ec3 hi\u1ec7n qua s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n. B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch th\u1ef1c tr\u1ea1ng v\u00e0 xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay, \u0111\u1ed3ng th\u1eddi \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

T\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a ng\u00e0nh th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong th\u1eadp k\u1ef7 qua. Theo b\u00e1o c\u00e1o c\u1ee7a iPOS, th\u1ecb tr\u01b0\u1eddng ng\u00e0nh F&B Vi\u1ec7t Nam n\u0103m 2024 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 10,9% so v\u1edbi n\u0103m 2023, v\u1edbi gi\u00e1 tr\u1ecb h\u01a1n 655 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2024. [1]<\/a>S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m thu nh\u1eadp t\u0103ng, l\u1ed1i s\u1ed1ng b\u1eadn r\u1ed9n v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 KFC, Lotteria, McDonald's v\u00e0 Burger King \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m 1990 v\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. T\u00ednh \u0111\u1ebfn th\u00e1ng 10 n\u0103m 2024, Lotteria d\u1eabn \u0111\u1ea7u v\u1edbi 247 c\u1eeda h\u00e0ng, ti\u1ebfp theo l\u00e0 KFC v\u1edbi 218 c\u1eeda h\u00e0ng v\u00e0 Jollibee \u0111\u1ee9ng th\u1ee9 ba v\u1edbi 192 c\u1eeda h\u00e0ng. C\u00e1c chu\u1ed7i c\u00f2n l\u1ea1i bao g\u1ed3m The Pizza Company v\u1edbi 78 c\u1eeda h\u00e0ng, McDonald's v\u1edbi 35 c\u1eeda h\u00e0ng, Domino's Pizza v\u1edbi 18 c\u1eeda h\u00e0ng.<\/p>\n

Number of fast food chain stores in Vietnam as of October 2024<\/strong><\/p>\n

\"Number<\/em><\/p>\n

Ngu\u1ed3n: <\/em>znews.vn<\/em><\/a><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i kh\u00e1c nhau. KFC n\u1ed5i b\u1eadt v\u1edbi g\u00e0 r\u00e1n truy\u1ec1n th\u1ed1ng, c\u00f9ng v\u1edbi burger v\u00e0 c\u00e1c m\u00f3n \u0103n k\u00e8m. Lotteria c\u0169ng \u01b0u ti\u00ean g\u00e0 r\u00e1n, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p burger v\u00e0 x\u00fac x\u00edch. McDonald's ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 burger, khoai t\u00e2y chi\u00ean v\u00e0 g\u00e0 r\u00e1n. Trong khi \u0111\u00f3, Pizza Hut v\u00e0 Domino's Pizza t\u1eadp trung v\u00e0o nhi\u1ec1u lo\u1ea1i pizza, v\u1edbi m\u00ec \u1ed1ng v\u00e0 salad l\u00e0 c\u00e1c m\u00f3n \u0103n k\u00e8m. Jollibee n\u1ed5i b\u1eadt v\u1edbi g\u00e0 r\u00e1n, burger v\u00e0 spaghetti, trong khi Burger King chuy\u00ean v\u1ec1 burger. The Pizza Company c\u0169ng t\u1eadp trung v\u00e0o pizza, m\u00ec \u1ed1ng v\u00e0 c\u00e1c m\u00f3n \u0103n k\u00e8m nh\u01b0 salad v\u00e0 c\u00e1nh g\u00e0.<\/p>\n

H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

Theo b\u00e1o c\u00e1o \u201cM\u1edf kh\u00f3a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh\u201d c\u1ee7a C\u1ed1c C\u1ed1c ra th\u00e1ng 10\/2023 v\u00e0 kh\u1ea3o s\u00e1t 973 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, v\u1edbi 45% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n\/tu\u1ea7n, ch\u1ee7 y\u1ebfu \u1edf nh\u00f3m tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 34. [2]<\/a>.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i. Ngo\u00e0i vi\u1ec7c mua h\u00e0ng tr\u1ef1c ti\u1ebfp, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u1eb7t h\u00e0ng qua c\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n. B\u1eefa tr\u01b0a v\u00e0 b\u1eefa t\u1ed1i l\u00e0 th\u1eddi \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 ti\u00eau th\u1ee5 \u0111\u1ed3 \u0103n nhanh, cho th\u1ea5y s\u1ef1 ti\u1ec7n l\u1ee3i \u0111ang \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong th\u00f3i quen \u0103n u\u1ed1ng.<\/p>\n

McDonald's b\u1ed5 sung m\u00f3n \u0103n m\u1edbi v\u00e0o th\u1ef1c \u0111\u01a1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam<\/strong><\/p>\n

\"McDonald's<\/em><\/p>\n

Ngu\u1ed3n: <\/em>Mqflavor.com<\/em><\/a><\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m:<\/p>\n