{"id":17853,"date":"2024-10-30T09:18:02","date_gmt":"2024-10-30T02:18:02","guid":{"rendered":"https:\/\/b-company.jp\/?p=17853"},"modified":"2024-10-30T09:18:02","modified_gmt":"2024-10-30T02:18:02","slug":"vietnams-alcoholic-beverage-market-and-the-participation-of-japanese-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-alcoholic-beverage-market-and-the-participation-of-japanese-brands\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n Vi\u1ec7t Nam v\u00e0 s\u1ef1 tham gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n"},"content":{"rendered":"
<\/i><\/div>

*Trong c\u1ed9t n\u00e0y \u201c<\/em>T\u00f3m t\u1eaft v\u1ec1 Vi\u1ec7t Nam<\/em><\/a>\u201cC\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/em><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em> <\/p>\n<\/div>\n\t

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Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u1ee7a Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh n\u0103ng \u0111\u1ed9ng nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi v\u0103n h\u00f3a bia truy\u1ec1n th\u1ed1ng v\u00e0 s\u1ef1 quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng cao c\u1ea5p nh\u01b0 r\u01b0\u1ee3u m\u1ea1nh v\u00e0 r\u01b0\u1ee3u vang. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n \u0111ang ng\u00e0y c\u00e0ng kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, t\u1eadn d\u1ee5ng s\u1edf th\u00edch thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 gia t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 tri\u1ec3n v\u1ecdng thu\u1eadn l\u1ee3i cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p. Tuy nhi\u00ean, nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 quy \u0111\u1ecbnh nh\u01b0 t\u0103ng thu\u1ebf v\u00e0 lu\u1eadt ti\u00eau d\u00f9ng nghi\u00eam ng\u1eb7t l\u00e0m t\u0103ng th\u00eam s\u1ef1 ph\u1ee9c t\u1ea1p cho m\u00f4i tr\u01b0\u1eddng n\u00e0y.<\/p>\n

C\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u1ee7a Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t 5,4 t\u1ef7 l\u00edt v\u00e0o n\u0103m 2023, trong \u0111\u00f3 bia chi\u1ebfm h\u01a1n 90% t\u1ed5ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5. Bia t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i Vi\u1ec7t Nam, tr\u1edf th\u00e0nh ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m ch\u1ee7 \u0111\u1ea1o. C\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf nh\u01b0 Heineken, Carlsberg v\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn trong n\u01b0\u1edbc nh\u01b0 Sabeco v\u1eabn duy tr\u00ec v\u1ecb th\u1ebf v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng [1]<\/a>.<\/p>\n

Consumers choose to buy drinks at Winmart supermarket in Cau Giay district, Hanoi<\/strong><\/p>\n

\"Consumers<\/p>\n

Ngu\u1ed3n: <\/em>Kinhtedothi.vn<\/em><\/a><\/p>\n

Gi\u00e1 nguy\u00ean li\u1ec7u th\u00f4 cao, ti\u00eau th\u1ee5 gi\u1ea3m v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch gi\u1ea3m t\u00e1c h\u1ea1i c\u1ee7a vi\u1ec7c l\u1ea1m d\u1ee5ng r\u01b0\u1ee3u bia l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n trong n\u0103m 2023. Do \u0111\u00f3, k\u1ef3 v\u1ecdng v\u1ec1 s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a ng\u00e0nh \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n trong n\u0103m 2024 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd kh\u00f4ng m\u1ea5y l\u1ea1c quan. [2]<\/a>. M\u1edbi \u0111\u00e2y, m\u1ed9t doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh l\u00e0 Nh\u00e0 m\u00e1y bia Heineken Qu\u1ea3ng Nam \u0111\u00e3 ph\u1ea3i t\u1ea1m d\u1eebng ho\u1ea1t \u0111\u1ed9ng. L\u1ea7n \u0111\u1ea7u ti\u00ean sau nhi\u1ec1u th\u1eadp k\u1ef7, th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 c\u1ee7a c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m t\u1edbi hai con s\u1ed1 [3]<\/a>. T\u1eeb n\u0103m 2021 \u0111\u1ebfn th\u00e1ng 7 n\u0103m 2024, Sabeco<\/strong> ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3, khi c\u1ea3 s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t v\u00e0 doanh thu \u0111\u1ec1u gi\u1ea3m so v\u1edbi n\u0103m 2019. C\u00e1c nh\u00e0 m\u00e1y c\u1ee7a c\u00f4ng ty g\u1eb7p kh\u00f3 kh\u0103n khi chi ph\u00ed \u0111\u1ea7u v\u00e0o t\u0103ng v\u1ecdt 20-40%, trong khi gi\u00e1 b\u00e1n kh\u00f4ng th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh, g\u00e2y \u00e1p l\u1ef1c r\u1ea5t l\u1edbn l\u00ean ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t. T\u01b0\u01a1ng t\u1ef1, Habeco<\/strong> b\u00e1o c\u00e1o r\u1eb1ng s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 n\u0103m 2023 c\u1ee7a c\u00f4ng ty \u0111\u00e3 gi\u1ea3m kho\u1ea3ng 30% so v\u1edbi n\u0103m 2019, bu\u1ed9c ph\u1ea3i c\u1eaft gi\u1ea3m 25% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng v\u00e0 c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch 10%. C\u00f4ng ty \u0111\u00e3 li\u00ean t\u1ee5c ch\u1ecbu l\u1ed7, ghi nh\u1eadn qu\u00fd l\u1ed7 th\u1ee9 27 li\u00ean ti\u1ebfp v\u00e0o cu\u1ed1i n\u0103m 2023, v\u1edbi m\u1ee9c l\u1ed7 l\u0169y k\u1ebf l\u00ean t\u1edbi 457,7 t\u1ef7 \u0111\u1ed3ng\u200b<\/p>\n

Trong khi c\u00e1c lo\u1ea1i r\u01b0\u1ee3u m\u1ea1nh nh\u01b0 soju v\u00e0 r\u01b0\u1ee3u g\u1ea1o \u0111\u1ecba ph\u01b0\u01a1ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, vi\u1ec7c ti\u00eau th\u1ee5 r\u01b0\u1ee3u vang c\u0169ng t\u0103ng l\u00ean, nh\u1edd du l\u1ecbch v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a \u1ea9m th\u1ef1c cao c\u1ea5p [4]<\/a>. Ngo\u00e0i ra, \u0111\u1ed3 u\u1ed1ng th\u1ee7 c\u00f4ng \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, ph\u1ee5c v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb th\u00e0nh th\u1ecb t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m u\u1ed1ng \u0111\u1ed9c \u0111\u00e1o. H\u01a1n n\u1eefa, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n (r\u01b0\u1ee3u vang, bia) \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i trong s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh. M\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u chuy\u1ec3n sang \u0111\u1ed3 u\u1ed1ng c\u00f3 n\u1ed3ng \u0111\u1ed9 c\u1ed3n th\u1ea5p, kh\u00f4ng c\u1ed3n ho\u1eb7c cocktail v\u00e0 bia c\u00f3 n\u1ed3ng \u0111\u1ed9 c\u1ed3n th\u1ea5p h\u01b0\u01a1ng tr\u00e1i c\u00e2y. V\u00ed d\u1ee5, Heineken v\u1edbi bia c\u00f3 n\u1ed3ng \u0111\u1ed9 c\u1ed3n 0,0% ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u Chill (C\u00f4ng ty C\u1ed5 ph\u1ea7n Goody Group) v\u1edbi nhi\u1ec1u lo\u1ea1i cocktail tr\u00e1i c\u00e2y \u0111\u00f3ng chai c\u00f3 n\u1ed3ng \u0111\u1ed9 c\u1ed3n kho\u1ea3ng 4,5%\u2026[5]<\/a><\/p>\n

T\u1ea1i Vi\u1ec7t Nam, r\u01b0\u1ee3u bia \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua nhi\u1ec1u k\u00eanh nh\u01b0 si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111ang tr\u1edf th\u00e0nh k\u00eanh n\u1ed5i b\u1eadt, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 an to\u00e0n [6]<\/a>. C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n m\u1ea1nh \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi tr\u1ebb nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u bia tham gia n\u1ec1n t\u1ea3ng EC<\/strong><\/p>\n

\"Severals<\/em><\/p>\n

Ngu\u1ed3n: <\/em>Congnghevadoisong.vn<\/em><\/a><\/p>\n

Quy \u0111\u1ecbnh c\u1ee7a Ch\u00ednh ph\u1ee7 v\u00e0 T\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang<\/strong><\/h3>\n

Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam hi\u1ec7n \u0111ang \u0111\u1ec1 xu\u1ea5t c\u00e1c quy \u0111\u1ecbnh m\u1edbi nh\u1eb1m ki\u1ec3m so\u00e1t vi\u1ec7c ti\u00eau th\u1ee5 r\u01b0\u1ee3u. \u0110\u1ec1 xu\u1ea5t t\u0103ng thu\u1ebf s\u1ebd t\u0103ng thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi bia v\u00e0 r\u01b0\u1ee3u m\u1ea1nh l\u00ean 100% v\u00e0o n\u0103m 2030 [7]<\/a>, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng. C\u00e1c bi\u1ec7n ph\u00e1p n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3m t\u00ecnh tr\u1ea1ng ti\u00eau th\u1ee5 qu\u00e1 m\u1ee9c v\u00e0 th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, nh\u01b0ng ch\u00fang c\u0169ng \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o doanh s\u1ed1 b\u00e1n r\u01b0\u1ee3u \u0111\u1ea1i tr\u00e0.<\/p>\n

Ngh\u1ecb \u0111\u1ecbnh 100\/2019\/N\u0110-CP quy \u0111\u1ecbnh x\u1eed ph\u1ea1t nghi\u00eam kh\u1eafc h\u00e0nh vi l\u00e1i xe khi say r\u01b0\u1ee3u t\u1ea1i Vi\u1ec7t Nam ch\u00ednh th\u1ee9c c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 01\/01\/2020 [8]<\/a>. Ngh\u1ecb \u0111\u1ecbnh n\u00e0y th\u1ef1c thi ch\u00ednh s\u00e1ch kh\u00f4ng khoan nh\u01b0\u1ee3ng, ngh\u0129a l\u00e0 ng\u01b0\u1eddi l\u00e1i xe c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t v\u00ec c\u00f3 b\u1ea5t k\u1ef3 d\u1ea5u v\u1ebft n\u00e0o c\u1ee7a r\u01b0\u1ee3u trong m\u00e1u ho\u1eb7c h\u01a1i th\u1edf. Vi\u1ec7c th\u1ef1c hi\u1ec7n ngh\u1ecb \u0111\u1ecbnh n\u00e0y \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn h\u00e0nh vi, d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m ti\u00eau th\u1ee5 r\u01b0\u1ee3u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c b\u1ed1i c\u1ea3nh u\u1ed1ng r\u01b0\u1ee3u x\u00e3 h\u1ed9i nh\u01b0 nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n bia [9]<\/a>Quy \u0111\u1ecbnh n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng c\u01b0\u1eddng an to\u00e0n giao th\u00f4ng nh\u01b0ng c\u0169ng \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c cho ng\u00e0nh \u0111\u1ed3 u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam khi doanh s\u1ed1 b\u00e1n r\u01b0\u1ee3u gi\u1ea3m \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb khi c\u00f3 hi\u1ec7u l\u1ef1c.<\/p>\n

Contributing to reducing traffic violations<\/strong><\/p>\n

\"Contributing<\/em><\/p>\n

Ngu\u1ed3n: <\/em>Laodongthudo.vn<\/em><\/a><\/p>\n

B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c ph\u00e2n kh\u00fac cao c\u1ea5p. Khi thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng l\u00ean v\u00e0 th\u1ecb hi\u1ebfu thay \u0111\u1ed5i, nhu c\u1ea7u v\u1ec1 r\u01b0\u1ee3u m\u1ea1nh v\u00e0 r\u01b0\u1ee3u vang th\u1ee7 c\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng cao ng\u00e0y c\u00e0ng t\u0103ng. Nh\u1eadt B\u1ea3n, v\u1edbi chuy\u00ean m\u00f4n n\u1ed5i ti\u1ebfng v\u1ec1 \u0111\u1ed3 u\u1ed1ng cao c\u1ea5p, coi s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 [10]<\/a>.<\/p>\n

S\u1ef1 tham gia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u r\u01b0\u1ee3u vang Nh\u1eadt B\u1ea3n<\/strong><\/h3>\n

\u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u1ee7a Nh\u1eadt B\u1ea3n t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m nhi\u1ec1u lo\u1ea1i nh\u01b0 whisky, sake, shochu v\u00e0 umeshu (r\u01b0\u1ee3u m\u01a1), v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Suntory (r\u01b0\u1ee3u whisky Yamazaki v\u00e0 Hibiki) v\u00e0 Choya (umeshu). C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua nhi\u1ec1u k\u00eanh, bao g\u1ed3m c\u00e1c c\u1eeda h\u00e0ng nh\u1eadp kh\u1ea9u, c\u1eeda h\u00e0ng Nh\u1eadt B\u1ea3n \u0111\u1eb7c s\u1ea3n, nh\u00e0 h\u00e0ng Nh\u1eadt B\u1ea3n v\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi d\u1ee1 b\u1ecf c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 vi\u1ec7c b\u00e1n \u0111\u1ed3 u\u1ed1ng c\u00f3 n\u1ed3ng \u0111\u1ed9 c\u1ed3n cao tr\u1ef1c tuy\u1ebfn [11]<\/a>. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua nhi\u1ec1u k\u00eanh, bao g\u1ed3m c\u00e1c c\u1eeda h\u00e0ng nh\u1eadp kh\u1ea9u, c\u1eeda h\u00e0ng Nh\u1eadt B\u1ea3n \u0111\u1eb7c s\u1ea3n, nh\u00e0 h\u00e0ng Nh\u1eadt B\u1ea3n v\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi d\u1ee1 b\u1ecf c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 vi\u1ec7c b\u00e1n \u0111\u1ed3 u\u1ed1ng c\u00f3 n\u1ed3ng \u0111\u1ed9 c\u1ed3n cao tr\u1ef1c tuy\u1ebfn [12]<\/a>.<\/p>\n

M\u1ed9t s\u1ed1 lo\u1ea1i r\u01b0\u1ee3u vang Nh\u1eadt B\u1ea3n c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/p>\n

\"Several<\/em><\/p>\n

Ngu\u1ed3n: <\/em>Elflamico.com<\/em><\/a><\/p>\n

Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 r\u01b0\u1ee3u soju H\u00e0n Qu\u1ed1c v\u00e0 r\u01b0\u1ee3u whisky t\u1eeb ch\u00e2u \u00c2u v\u00e0 Hoa K\u1ef3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ph\u00e2n kh\u00fac r\u01b0\u1ee3u whisky v\u00e0 r\u01b0\u1ee3u m\u1ea1nh nh\u1eb9. [13]<\/a>. M\u1ed9t xu h\u01b0\u1edbng \u0111ang n\u1ed5i l\u00ean l\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a r\u01b0\u1ee3u Nh\u1eadt B\u1ea3n nh\u01b0 m\u1ed9t m\u00f3n qu\u00e0 cho c\u00e1c ng\u00e0y l\u1ec5 v\u00e0 c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c b\u1ed9 qu\u00e0 t\u1eb7ng cho kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam. D\u00e2n s\u1ed1 ng\u01b0\u1eddi Nh\u1eadt B\u1ea3n \u1edf Vi\u1ec7t Nam ng\u00e0y c\u00e0ng t\u0103ng c\u0169ng g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng nhu c\u1ea7u v\u1ec1 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng n\u00e0y\u200b[14]<\/a>.<\/p>\n

Khuy\u1ebfn ngh\u1ecb chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n<\/strong><\/h3>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u1ea1nh tranh c\u1ee7a Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 m\u1ee5c ti\u00eau. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn thi\u1ebft y\u1ebfu l\u00e0 t\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c th\u00e0nh th\u1ecb, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1edfi m\u1edf h\u01a1n v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p. Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i, v\u1edbi d\u00e2n s\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 cu\u1ed9c s\u1ed1ng v\u1ec1 \u0111\u00eam s\u00f4i \u0111\u1ed9ng, l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng cho \u0111\u1ed3 u\u1ed1ng cao c\u1ea5p [15]<\/a>.<\/p>\n

Quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd r\u1ea5t quan tr\u1ecdng. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c nh\u00e0 m\u00e1y bia c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 h\u1eadu c\u1ea7n v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng. H\u01a1n n\u1eefa, vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a th\u00f4ng qua vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m\u2014ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ebfm th\u1eed r\u01b0\u1ee3u sake ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ea7u b\u1ebfp Vi\u1ec7t Nam\u2014c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ngo\u00e0i s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd, \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 tung s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n. Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c c\u01a1 ch\u1ebf \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>\n

\u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n Nh\u1eadt B\u1ea3n c\u00f3 ti\u1ec1m n\u0103ng m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m sake, umeshu v\u00e0 whisky. Sake, \u0111\u1eb7c bi\u1ec7t l\u00e0 Junmai v\u00e0 Daiginjo, b\u1ed5 sung cho \u1ea9m th\u1ef1c Vi\u1ec7t Nam v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng \u0103n u\u1ed1ng cao c\u1ea5p. Umeshu, v\u1edbi h\u01b0\u01a1ng v\u1ecb m\u1eadn ng\u1ecdt, h\u1ea5p d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i v\u00e0 ph\u1ee5 n\u1eef, trong khi c\u00e1c lo\u1ea1i whisky Nh\u1eadt B\u1ea3n nh\u01b0 Hibiki v\u00e0 Yamazaki thu h\u00fat nh\u1eefng ng\u01b0\u1eddi s\u00e0nh s\u1ecfi b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 kh\u00e9o l\u00e9o c\u1ee7a h\u1ecd, \u0111\u1ecbnh v\u1ecb \u0111\u1ed3 u\u1ed1ng Nh\u1eadt B\u1ea3n \u0111\u1ec3 chi\u1ebfm l\u0129nh ph\u00e2n kh\u00fac cao c\u1ea5p v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u1ee7a Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n, v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi r\u01b0\u1ee3u m\u1ea1nh cao c\u1ea5p, r\u01b0\u1ee3u vang v\u00e0 \u0111\u1ed3 u\u1ed1ng th\u1ee7 c\u00f4ng b\u00ean c\u1ea1nh ph\u00e2n kh\u00fac bia chi\u1ebfm \u01b0u th\u1ebf. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n c\u00f3 c\u01a1 h\u1ed9i th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00e0y b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ecba ph\u01b0\u01a1ng. Tuy nhi\u00ean, h\u1ecd ph\u1ea3i \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c ph\u1ee9c t\u1ea1p v\u1ec1 quy \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 thu\u1ebf t\u0103ng v\u00e0 lu\u1eadt ti\u00eau d\u00f9ng nghi\u00eam ng\u1eb7t. Th\u00e0nh c\u00f4ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m th\u00f4ng qua ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 k\u1ec3 chuy\u1ec7n v\u0103n h\u00f3a, gi\u00fap h\u1ecd c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng.<\/p>\n

\n

[1]<\/a> https:\/\/www.researchandmarkets.com\/reports\/5983626\/vietnam-alcoholic-beverages-industry-research<\/a><\/p>\n

[2]<\/a> https:\/\/kinhtedothi.vn\/thi-truong-nganh-do-uong-co-con-nam-2024-khong-may-lac-quan.html<\/a><\/p>\n

[3]<\/a> https:\/\/baodautu.vn\/nganh-do-uong-doi-mat-nhieu-thach-thuc-lon-d219935.html<\/a><\/p>\n

[4]<\/a> https:\/\/www.fitchsolutions.com\/bmi\/food-drink\/vietnam-alcoholic-drinks-outlook-increased-excise-taxes-will-not-dampen-sector-growth-over-long-term-16-07-2024<\/a><\/p>\n

[5]<\/a> https:\/\/kinhtedothi.vn\/thi-truong-nganh-do-uong-co-con-nam-2024-khong-may-lac-quan.html<\/a><\/p>\n

[6]<\/a> https:\/\/www.researchandmarkets.com\/reports\/4517657\/food-and-drink-e-commerce-in-vietnam<\/a><\/p>\n

[7]<\/a> https:\/\/en.vneconomy.vn\/100-of-exise-tax-proposed-for-beer-and-alcohol-by-2030.htm<\/a><\/p>\n

[8]<\/a> https:\/\/vietnamlawmagazine.vn\/how-new-rules-on-prevention-of-adverse-effects-of-alcohol-will-impact-alcohol-advertising-and-promotion-practice-note-27137.html<\/a><\/p>\n

[9]<\/a> https:\/\/theinvestor.vn\/vietnams-strict-drink-driving-rules-dampen-brewers-spirits-d8506.html<\/a><\/p>\n

[10]<\/a> https:\/\/www.fitchsolutions.com\/bmi\/food-drink\/vietnam-alcoholic-drinks-outlook-increased-excise-taxes-will-not-dampen-sector-growth-over-long-term-16-07-2024<\/a><\/p>\n

[11]<\/a> https:\/\/drinks-intel.com\/spirits\/how-is-the-spirits-category-navigating-japans-evolving-alcohol-landscape-market-intel\/<\/a><\/p>\n

[12]<\/a> https:\/\/www.globenewswire.com\/news-release\/2024\/07\/31\/2921945\/0\/en\/Vietnam-Alcoholic-Drinks-Market-Analysis-Trends-and-Forecasts-to-2028-Shochu-Soju-Continues-to-Register-Strong-Growth.html<\/a><\/p>\n

[13]<\/a> https:\/\/www.euromonitor.com\/alcoholic-drinks-in-japan\/report<\/a><\/p>\n

[14]<\/a> https:\/\/www.researchandmarkets.com\/reports\/4622451\/vietnam-retail-market-share-analysis-industry<\/a><\/p>\n

[15]<\/a> https:\/\/www.fitchsolutions.com\/bmi\/food-drink\/vietnam-alcoholic-drinks-outlook-increased-excise-taxes-will-not-dampen-sector-growth-over-long-term-16-07-2024<\/a><\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n
C\u00f4ng ty TNHH B&Company<\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u0110\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c<\/em><\/strong><\/a><\/h3>\n

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