{"id":16716,"date":"2024-09-18T18:00:17","date_gmt":"2024-09-18T11:00:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=16716"},"modified":"2024-09-19T09:16:26","modified_gmt":"2024-09-19T02:16:26","slug":"the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies\/","title":{"rendered":"S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam v\u00e0 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n"},"content":{"rendered":"
<\/i><\/div>

*Trong c\u1ed9t n\u00e0y \u201c<\/em>T\u00f3m t\u1eaft v\u1ec1 Vi\u1ec7t Nam<\/em><\/a>\u201cC\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/em><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em> <\/p>\n<\/div>\n\t

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Ng\u00e0nh b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, v\u1edbi ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3 do s\u1ef1 t\u1eadp trung ng\u00e0y c\u00e0ng t\u0103ng v\u00e0o s\u1ee9c kh\u1ecfe v\u00e0 chi ti\u00eau ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u0103ng. B\u00ean c\u1ea1nh c\u00e1c hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n truy\u1ec1n th\u1ed1ng, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng thu\u1ed1c \u0111\u00e3 m\u1edf r\u1ed9ng c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 \u1ea3nh h\u01b0\u1edfng, d\u1ea7n \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m h\u01a1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung ti\u1ec7n l\u1ee3i.<\/p>\n

T\u1ed5ng quan v\u1ec1 Vi\u1ec7t Nam <\/strong>d\u01b0\u1ee3c ph\u1ea9m<\/strong> th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb<\/strong><\/h3>\n

Chi ti\u00eau b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi cho d\u01b0\u1ee3c ph\u1ea9m d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1eeb 1,5 tri\u1ec7u \u0111\u1ed3ng v\u00e0o n\u0103m 2021 l\u00ean 2,1 tri\u1ec7u \u0111\u1ed3ng v\u00e0o n\u0103m 2026 v\u1edbi CARG l\u00e0 7%. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y v\u1eabn th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u. V\u1edbi d\u00e2n s\u1ed1 \u0111\u00f4ng v\u00e0 n\u1ec1n kinh t\u1ebf t\u0103ng tr\u01b0\u1edfng nhanh, th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 trong t\u01b0\u01a1ng lai. Khu v\u1ef1c ph\u00eda Nam c\u1ee7a Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Pharmaceutical expenditure per capita in Vietnam <\/strong><\/span><\/p>\n

(\u0110\u01a1n v\u1ecb: MVND)
\n\"Pharmaceutical<\/p>\n

Ngu\u1ed3n: WHO v\u00e0 Fitch Solutions<\/a><\/p>\n

T\u00ednh \u0111\u1ebfn th\u00e1ng 3\/2024, s\u1ed1 l\u01b0\u1ee3ng chu\u1ed7i nh\u00e0 thu\u1ed1c tr\u00ean to\u00e0n qu\u1ed1c \u0111\u1ea1t 3.246, ch\u1ee7 y\u1ebfu l\u00e0 do s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a g\u1ea7n 600 c\u1eeda h\u00e0ng FPT Long Ch\u00e2u tr\u00ean to\u00e0n qu\u1ed1c. So v\u1edbi n\u0103m 2019, s\u1ed1 l\u01b0\u1ee3ng chu\u1ed7i nh\u00e0 thu\u1ed1c \u0111\u00e3 t\u0103ng kho\u1ea3ng s\u00e1u l\u1ea7n. V\u1ec1 \u0111\u1ecba \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ch\u1ee7 y\u1ebfu t\u1eadp trung \u1edf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u00e1p \u0111\u1ea3o. Ngo\u00e0i ra, c\u00e1c chu\u1ed7i l\u1edbn c\u00f3 xu h\u01b0\u1edbng m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ra c\u00e1c t\u1ec9nh kh\u00e1c \u0111\u1ec3 ph\u1ee7 s\u00f3ng to\u00e0n b\u1ed9 Vi\u1ec7t Nam.<\/p>\n

The rise of the pharmaceutical retail chain in Vietnam until March 2024 <\/strong>(\u0110\u01a1n v\u1ecb: c\u1eeda h\u00e0ng) <\/strong><\/p>\n

\"The<\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p Q&Me v\u00e0 B&Company<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ch\u00ednh trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi 3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba, bao g\u1ed3m FPT Long Ch\u00e2u (1.614 c\u1eeda h\u00e0ng), Pharmacity (899 c\u1eeda h\u00e0ng) v\u00e0 An Khang Pharmacy (526 c\u1eeda h\u00e0ng). Nh\u00ecn chung, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y v\u1edbi 7 th\u01b0\u01a1ng hi\u1ec7u, trong khi c\u00f2n l\u1ea1i l\u00e0 m\u1ed9t chu\u1ed7i Nh\u1eadt B\u1ea3n (Matsumoto Kiyoshi) v\u00e0 m\u1ed9t chu\u1ed7i Singapore (Guardian).<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
T\u00ean<\/strong><\/td>\nH\u1ed3 Ch\u00ed Minh<\/strong><\/td>\nH\u00e0 N\u1ed9i<\/strong><\/td>\nNg\u01b0\u1eddi kh\u00e1c<\/strong><\/td>\nT\u1ed5ng c\u1ed9ng<\/strong><\/td>\n<\/tr>\n
FPT Long Ch\u00e2u<\/td>\n280<\/td>\n180<\/td>\n1,154<\/td>\n1,614<\/td>\n<\/tr>\n
Hi\u1ec7u thu\u1ed1c<\/td>\n396<\/td>\n106<\/td>\n397<\/td>\n899<\/td>\n<\/tr>\n
Nh\u00e0 thu\u1ed1c An Khang<\/td>\n149<\/td>\n27<\/td>\n350<\/td>\n526<\/td>\n<\/tr>\n
Ng\u01b0\u1eddi b\u1ea3o v\u1ec7<\/td>\n83<\/td>\n13<\/td>\n8<\/td>\n104<\/td>\n<\/tr>\n
B\u1ea3o hi\u1ec3m y t\u1ebf<\/td>\n10<\/td>\n0<\/td>\n59<\/td>\n69<\/td>\n<\/tr>\n
Nh\u00e0 thu\u1ed1c Phano<\/td>\n12<\/td>\n0<\/td>\n3<\/td>\n15<\/td>\n<\/tr>\n
Matsumoto Kiyoshi<\/td>\n6<\/td>\n2<\/td>\n0<\/td>\n8<\/td>\n<\/tr>\n
D\u01b0\u1ee3c ph\u1ea9m ECO<\/td>\n7<\/td>\n0<\/td>\n0<\/td>\n7<\/td>\n<\/tr>\n
D\u01b0\u1ee3c ph\u1ea9m Omi<\/td>\n0<\/td>\n4<\/td>\n0<\/td>\n4<\/td>\n<\/tr>\n
T\u1ed5ng c\u1ed9ng<\/strong><\/td>\n943<\/strong><\/td>\n332<\/strong><\/td>\n1,971<\/strong><\/td>\n3,246<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p Q&Me v\u00e0 B&Company<\/p>\n

Tuy nhi\u00ean, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p. Trong khi c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb Vi\u1ec7t Nam ph\u00e2n ph\u1ed1i nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m, t\u1eeb thu\u1ed1c (c\u1ea3 thu\u1ed1c kh\u00f4ng k\u00ea \u0111\u01a1n v\u00e0 thu\u1ed1c theo toa), th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf gia \u0111\u00ecnh, c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vi\u1ec7c cung c\u1ea5p nhi\u1ec1u lo\u1ea1i th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 m\u1ef9 ph\u1ea9m \u0111a d\u1ea1ng.<\/p>\n

Matsumoto Kiyoshi<\/strong><\/p>\n

\"Matsumoto<\/p>\n

Ngu\u1ed3n: Kinh t\u1ebf VN<\/a><\/p>\n

Matsumoto Kiyoshi l\u00e0 chu\u1ed7i b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u chuy\u00ean v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m v\u00e0 m\u1ef9 ph\u1ea9m t\u1ea1i Nh\u1eadt B\u1ea3n, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1932 t\u1ea1i Chiba v\u1edbi t\u00ean g\u1ecdi Matsumoto Yakuho. T\u1ea1i Vi\u1ec7t Nam, Matsukiyo \u0111\u00e3 k\u00fd k\u1ebft th\u1ecfa thu\u1eadn li\u00ean doanh v\u1edbi T\u1eadp \u0111o\u00e0n th\u1ef1c ph\u1ea9m Lotus (C\u00f4ng ty c\u1ed5 ph\u1ea7n ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m Hoa Sen) \u0111\u1ec3 th\u00e0nh l\u1eadp Matsukiyo Vi\u1ec7t Nam v\u00e0 khai tr\u01b0\u01a1ng v\u00e0o n\u0103m 2020. Matsumoto Kiyoshi t\u1eadp trung ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p v\u00e0 th\u1ef1c ph\u1ea9m b\u1ed5 sung c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Nh\u1eadt B\u1ea3n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd m\u00e0 Matsumoto \u0111ang ph\u00e2n ph\u1ed1i l\u00e0 Argelan, Recipeo, The Retinotime v\u00e0 Spirulina. . T\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec1u n\u1eb1m trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn. V\u1ec1 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng, Matsumoto Kiyoshi cung c\u1ea5p c\u1ea3 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee v\u00e0 Lazada.<\/p>\n

Omi Pharma (Ominext Group)<\/strong><\/p>\n

\"Omi<\/p>\n

Ngu\u1ed3n: Trang web c\u1ee7a Omi Pharma<\/a><\/p>\n

Omi Pharma l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a Ominext Group, m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 Vi\u1ec7t Nam chuy\u00ean v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 th\u00f4ng tin y khoa cho th\u1ecb tr\u01b0\u1eddng Nh\u1eadt B\u1ea3n. V\u1edbi 15 n\u0103m kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n s\u00e2u trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh nh\u01b0 Nh\u1eadt B\u1ea3n, h\u1ecd \u0111\u00e3 cho ra m\u1eaft chu\u1ed7i nh\u00e0 thu\u1ed1c theo phong c\u00e1ch Nh\u1eadt B\u1ea3n v\u00e0o n\u0103m 2019. Omi Pharma ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Nh\u1eadt B\u1ea3n bao g\u1ed3m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, th\u1ef1c ph\u1ea9m b\u1ed5 sung s\u1ee9c kh\u1ecfe, s\u1ea3n ph\u1ea9m cho tr\u1ebb em, v.v. t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 DHS, Unicharm, Hatomugi, Tanaphar, Elaphe, Yao City, PH Japan, DEVE, PHARMAACT, SELECT, KOS\u00c9, Pigeon. C\u00f4ng ty h\u00ecnh dung m\u1ed7i hi\u1ec7u thu\u1ed1c nh\u01b0 m\u1ed9t tr\u1ea1m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe thu nh\u1ecf, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u1ed1ng nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 c\u00f4ng c\u1ee5 \u0111o s\u1ee9c kh\u1ecfe, ki\u1ec3m tra s\u1ee9c kh\u1ecfe, th\u00f4ng tin s\u1ee9c kh\u1ecfe ph\u00f2ng ng\u1eeba v\u00e0 t\u01b0 v\u1ea5n. V\u1ec1 m\u1eb7t \u0111\u1ecba \u0111i\u1ec3m c\u1eeda h\u00e0ng, Omi Pharma c\u00f3 4 c\u1eeda h\u00e0ng t\u1ea1i H\u00e0 N\u1ed9i, trong \u0111\u00f3 c\u00f3 3 c\u1eeda h\u00e0ng n\u1eb1m trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ed1i v\u1edbi ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng, Omi Pharma cung c\u1ea5p c\u1ea3 h\u00ecnh th\u1ee9c mua h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua trang web ho\u1eb7c \u1ee9ng d\u1ee5ng OmiCare.<\/p>\n

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i sau s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m<\/strong><\/h3>\n

Thay v\u00ec l\u1ef1a ch\u1ecdn c\u00e1c hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u00f3 xu h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c hi\u1ec7u thu\u1ed1c chu\u1ed7i v\u00ec s\u1ef1 \u0111\u1ea3m b\u1ea3o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 lo\u1ea1i thu\u1ed1c c\u00f3 s\u1eb5n.<\/p>\n

Ngo\u00e0i ra, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua website ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Zalo do chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m cung c\u1ea5p mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi t\u00ecm ki\u1ebfm t\u01b0 v\u1ea5n, \u0111\u01a1n thu\u1ed1c ho\u1eb7c mua thu\u1ed1c.<\/p>\n

Mua h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t \u0111i\u1ec3m h\u1ee9a h\u1eb9n kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n v\u00e0 chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m. Trong khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u00e1c hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n, v\u1edbi chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng t\u1eeb trang web ho\u1eb7c n\u1ec1n t\u1ea3ng EC v\u00e0 th\u1eadm ch\u00ed t\u1ea3i \u0111\u01a1n thu\u1ed1c l\u00ean trang web \u0111\u1ec3 ki\u1ec3m tra xem c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 lo\u1ea1i thu\u1ed1c h\u1ecd c\u1ea7n hay kh\u00f4ng.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

\"Private<\/p>\n

Ngu\u1ed3n: S\u1ee9c Kh\u1ecfe v\u00e0 \u0110\u1eddi S\u1ed1ng<\/a><\/p>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ee9c kh\u1ecfe, d\u1eabn \u0111\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ph\u1ea3n \u1ee9ng sang ph\u00f2ng ng\u1eeba ch\u1ee7 \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd. Do \u0111\u00f3, khi mua d\u01b0\u1ee3c ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm thu\u1ed1c \u0111\u1ec3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 th\u1ef1c ph\u1ea9m b\u1ed5 sung \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u00e0 duy tr\u00ec s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd.<\/p>\n

Th\u00e1ch th\u1ee9c<\/strong> v\u1edbi chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m li\u00ean t\u1ee5c t\u0103ng, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam v\u1eabn ch\u1ee7 y\u1ebfu do c\u00e1c hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n ho\u1eb7c qu\u1ea7y thu\u1ed1c chi\u1ebfm l\u0129nh, c\u1ea3 \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n. Theo b\u00e1o c\u00e1o c\u1ee7a Vietdata<\/a> (2022), s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u1ee7a chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m ch\u1ec9 chi\u1ebfm 3-5% trong t\u1ed5ng s\u1ed1 h\u01a1n 60.000 hi\u1ec7u thu\u1ed1c t\u01b0 nh\u00e2n.<\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c l\u00e0 s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m do s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u0103ng l\u00ean. D\u01b0\u1edbi \u00e1p l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 An Khang Pharmacy (thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a MWG) c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u00f3ng c\u1eeda kho\u1ea3ng 200 nh\u00e0 thu\u1ed1c trong chu\u1ed7i v\u00e0o n\u0103m 2024 (\u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng) (Nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o, 2023)<\/a>.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i. Theo Th\u00f4ng t\u01b0 34\/2013\/TT-BCT, c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c ph\u00e9p nh\u1eadp kh\u1ea9u nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam, ngo\u1ea1i tr\u1eeb c\u00e1c lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m do c\u00e1c c\u00f4ng ty n\u00e0y s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc, \u0111i\u1ec1u n\u00e0y c\u0169ng \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t r\u00e0o c\u1ea3n \u0111\u00e1ng k\u1ec3 cho c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam v\u00e0 gi\u1ea3i th\u00edch t\u1ea1i sao c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam ch\u1ec9 ph\u00e2n ph\u1ed1i m\u1ef9 ph\u1ea9m v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n

Th\u00f4ng tin chi ti\u1ebft cho doanh nghi\u1ec7p<\/strong><\/h3>\n

\u0110\u1ed1i v\u1edbi d\u01b0\u1ee3c ph\u1ea9m, vi\u1ec7c \u0111\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 x\u00e1c minh s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed1i quan t\u00e2m ch\u00ednh c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi l\u00f2ng trung th\u00e0nh cao c\u1ee7a kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c mua h\u00e0ng t\u1eeb m\u1ed9t chu\u1ed7i hi\u1ec7u thu\u1ed1c c\u1ee5 th\u1ec3, h\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c mua h\u00e0ng t\u1eeb chu\u1ed7i \u0111\u00f3 mi\u1ec5n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 v\u1eabn t\u1ed1t. V\u1ea5n \u0111\u1ec1 ch\u00ednh n\u1eb1m \u1edf ch\u1ed7 ngu\u1ed3n cung s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1ng tin c\u1eady v\u1ec1 m\u1eb7t ch\u1ee7ng lo\u1ea1i, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng hay kh\u00f4ng.<\/p>\n

Ngo\u00e0i ra, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111ang c\u00f3 t\u00ednh c\u1ea1nh tranh cao, v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Trong s\u1ed1 c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, ba chu\u1ed7i l\u1edbn nh\u1ea5t \u0111\u1ec1u l\u00e0 c\u1ee7a Vi\u1ec7t Nam. \u0110\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i ph\u00e2n bi\u1ec7t gi\u1eefa gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 quy m\u00f4.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 n\u01a1i mua d\u01b0\u1ee3c ph\u1ea9m. Hi\u1ec7n nay, nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m Nh\u1eadt B\u1ea3n \u0111ang ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u01b0\u1ee3c b\u00e1n r\u1ed9ng r\u00e3i t\u1ea1i nhi\u1ec1u hi\u1ec7u thu\u1ed1c b\u00e1n l\u1ebb. C\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u1ea1i di\u1ec7n cho nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3 do d\u00e2n s\u1ed1 \u0111\u00f4ng v\u00e0 s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao.<\/p>\n

V\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n n\u00ean c\u00e2n nh\u1eafc h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chu\u1ed7i hi\u1ec7u thu\u1ed1c \u0111\u00e3 th\u00e0nh l\u1eadp \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn c\u1ee7a c\u00e1c chu\u1ed7i \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0y, c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n khai th\u00e1c \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n l\u1ebb n\u00e0y.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

T\u00f3m l\u1ea1i, Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ea7y h\u1ee9a h\u1eb9n, v\u1edbi chi ti\u00eau cho y t\u1ebf ng\u00e0y c\u00e0ng t\u0103ng theo th\u1eddi gian. Trong khi h\u1ea7u h\u1ebft c\u00e1c hi\u1ec7u thu\u1ed1c v\u1eabn thu\u1ed9c s\u1edf h\u1eefu t\u01b0 nh\u00e2n, m\u1ea1ng l\u01b0\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ea5p nh\u1eadn do \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n quan t\u00e2m \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng n\u00e0y, s\u1ebd c\u00f3 l\u1ee3i khi xem x\u00e9t h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chu\u1ed7i hi\u1ec7u thu\u1ed1c l\u1edbn. T\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn c\u1ee7a c\u00e1c chu\u1ed7i n\u00e0y v\u00e0 t\u0103ng c\u01b0\u1eddng cung c\u1ea5p d\u1ecbch v\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao n\u00e0y.<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n
C\u00f4ng ty TNHH B&Company<\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u0110\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c<\/em><\/strong><\/a><\/h3>\n

 <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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