{"id":16716,"date":"2024-09-18T18:00:17","date_gmt":"2024-09-18T11:00:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=16716"},"modified":"2024-09-19T09:16:26","modified_gmt":"2024-09-19T02:16:26","slug":"the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies\/","title":{"rendered":"S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam v\u00e0 nh\u1eefng h\u00e0m \u00fd \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n"},"content":{"rendered":"
<\/i><\/div>

*Trong c\u1ed9t n\u00e0y \u201c<\/em>Th\u00f4ng tin t\u00f3m t\u1eaft v\u1ec1 Vi\u1ec7t Nam<\/em><\/a>\u201cC\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/em><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra l\u1ea1i ri\u00eang t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em> <\/p>\n<\/div>\n\t

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Ng\u00e0nh b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, v\u1edbi ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1edd m\u1ee9c \u0111\u1ed9 quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 chi ti\u00eau cho ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe gia t\u0103ng. B\u00ean c\u1ea1nh c\u00e1c nh\u00e0 thu\u1ed1c t\u01b0 nh\u00e2n truy\u1ec1n th\u1ed1ng, c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c \u0111ang m\u1edf r\u1ed9ng c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1eabn t\u1ea7m \u1ea3nh h\u01b0\u1edfng, d\u1ea7n \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng h\u01a1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung ti\u1ec7n l\u1ee3i.<\/p>\n

T\u1ed5ng quan v\u1ec1 <\/strong>d\u01b0\u1ee3c ph\u1ea9m<\/strong> th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb<\/strong><\/h3>\n

The average per capita spending on pharmaceuticals is expected to rise significantly from VND 1.5 million in 2021 to VND 2.1 million by 2026 with CARG of 7%. However, this figure remains considerably lower than the global average. With a large population and a rapidly growing economy, Vietnam\u2019s pharmaceutical market is seen as having substantial potential for future development. The southern region of Vietnam is expected to be the largest market in the country.<\/p>\n

Pharmaceutical expenditure per capita in Vietnam <\/strong><\/span><\/p>\n

(\u0110\u01a1n v\u1ecb: tri\u1ec7u VND)
\n\"Pharmaceutical<\/p>\n

Ngu\u1ed3n: WHO v\u00e0 Fitch Solutions<\/a><\/p>\n

S\u1ed1 l\u01b0\u1ee3ng chu\u1ed7i nh\u00e0 thu\u1ed1c tr\u00ean to\u00e0n qu\u1ed1c \u0111\u00e3 \u0111\u1ea1t 3.246 v\u00e0o th\u00e1ng 3 n\u0103m 2024, ch\u1ee7 y\u1ebfu nh\u1edd s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a g\u1ea7n 600 c\u1eeda h\u00e0ng FPT Long Ch\u00e2u tr\u00ean c\u1ea3 n\u01b0\u1edbc. So v\u1edbi n\u0103m 2019, s\u1ed1 l\u01b0\u1ee3ng chu\u1ed7i nh\u00e0 thu\u1ed1c \u0111\u00e3 t\u0103ng kho\u1ea3ng s\u00e1u l\u1ea7n. V\u1ec1 v\u1ecb tr\u00ed ho\u1ea1t \u0111\u1ed9ng, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ch\u1ee7 y\u1ebfu t\u1eadp trung t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u00e1p \u0111\u1ea3o. Ngo\u00e0i ra, c\u00e1c chu\u1ed7i l\u1edbn c\u00f3 xu h\u01b0\u1edbng m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng sang c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c \u0111\u1ec3 ph\u1ee7 kh\u1eafp Vi\u1ec7t Nam.<\/p>\n

The rise of the pharmaceutical retail chain in Vietnam until March 2024 <\/strong>(\u0110\u01a1n v\u1ecb: c\u1eeda h\u00e0ng) <\/strong><\/p>\n

\"The<\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p t\u1eeb Q&Me v\u00e0 B&Company<\/p>\n

C\u00e1c doanh nghi\u1ec7p ch\u1ee7 ch\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7n do 3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba d\u1eabn \u0111\u1ea7u, g\u1ed3m FPT Long Ch\u00e2u (1.614 c\u1eeda h\u00e0ng), Pharmacity (899 c\u1eeda h\u00e0ng) v\u00e0 Nh\u00e0 thu\u1ed1c An Khang (526 c\u1eeda h\u00e0ng). Nh\u00ecn chung, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba \u0111ang chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y v\u1edbi 7 th\u01b0\u01a1ng hi\u1ec7u, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i g\u1ed3m m\u1ed9t chu\u1ed7i Nh\u1eadt B\u1ea3n (Matsumoto Kiyoshi) v\u00e0 m\u1ed9t chu\u1ed7i Singapore (Guardian).<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
T\u00ean<\/strong><\/td>\nH\u1ed3 Ch\u00ed Minh<\/strong><\/td>\nH\u00e0 N\u1ed9i<\/strong><\/td>\nNg\u01b0\u1eddi kh\u00e1c<\/strong><\/td>\nT\u1ed5ng c\u1ed9ng<\/strong><\/td>\n<\/tr>\n
FPT Long Ch\u00e2u<\/td>\n280<\/td>\n180<\/td>\n1,154<\/td>\n1,614<\/td>\n<\/tr>\n
Hi\u1ec7u thu\u1ed1c<\/td>\n396<\/td>\n106<\/td>\n397<\/td>\n899<\/td>\n<\/tr>\n
Nh\u00e0 thu\u1ed1c An Khang<\/td>\n149<\/td>\n27<\/td>\n350<\/td>\n526<\/td>\n<\/tr>\n
Guardian<\/td>\n83<\/td>\n13<\/td>\n8<\/td>\n104<\/td>\n<\/tr>\n
Medicare<\/td>\n10<\/td>\n0<\/td>\n59<\/td>\n69<\/td>\n<\/tr>\n
Nh\u00e0 thu\u1ed1c Phano<\/td>\n12<\/td>\n0<\/td>\n3<\/td>\n15<\/td>\n<\/tr>\n
Matsumoto Kiyoshi<\/td>\n6<\/td>\n2<\/td>\n0<\/td>\n8<\/td>\n<\/tr>\n
ECO pharma<\/td>\n7<\/td>\n0<\/td>\n0<\/td>\n7<\/td>\n<\/tr>\n
Omi Pharma<\/td>\n0<\/td>\n4<\/td>\n0<\/td>\n4<\/td>\n<\/tr>\n
T\u1ed5ng c\u1ed9ng<\/strong><\/td>\n943<\/strong><\/td>\n332<\/strong><\/td>\n1,971<\/strong><\/td>\n3,246<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p t\u1eeb Q&Me v\u00e0 B&Company<\/p>\n

Tuy nhi\u00ean, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p. Trong khi c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb Vi\u1ec7t Nam ph\u00e2n ph\u1ed1i danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, t\u1eeb thu\u1ed1c (c\u1ea3 thu\u1ed1c kh\u00f4ng k\u00ea \u0111\u01a1n v\u00e0 thu\u1ed1c k\u00ea \u0111\u01a1n), th\u1ef1c ph\u1ea9m b\u1ed5 sung, m\u1ef9 ph\u1ea9m v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf gia \u0111\u00ecnh, th\u00ec c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vi\u1ec7c cung c\u1ea5p l\u1ef1a ch\u1ecdn phong ph\u00fa v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 m\u1ef9 ph\u1ea9m.<\/p>\n

Matsumoto Kiyoshi<\/strong><\/p>\n

\"Matsumoto<\/p>\n

Ngu\u1ed3n: Kinh t\u1ebf VN<\/a><\/p>\n

Matsumoto Kiyoshi l\u00e0 chu\u1ed7i b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u chuy\u00ean v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m v\u00e0 m\u1ef9 ph\u1ea9m t\u1ea1i Nh\u1eadt B\u1ea3n, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1932 t\u1ea1i Chiba v\u1edbi t\u00ean g\u1ecdi Matsumoto Yakuho. T\u1ea1i Vi\u1ec7t Nam, Matsukiyo \u0111\u00e3 k\u00fd th\u1ecfa thu\u1eadn li\u00ean doanh v\u1edbi Lotus Food Group (Hoa Sen Food Processing Joint Stock Company) \u0111\u1ec3 th\u00e0nh l\u1eadp Matsukiyo Vietnam v\u00e0 khai tr\u01b0\u01a1ng v\u00e0o n\u0103m 2020. Matsumoto Kiyoshi t\u1eadp trung ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p v\u00e0 th\u1ef1c ph\u1ea9m b\u1ed5 sung c\u00f3 xu\u1ea5t x\u1ee9 t\u1eeb Nh\u1eadt B\u1ea3n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt m\u00e0 Matsumoto \u0111ang ph\u00e2n ph\u1ed1i g\u1ed3m Argelan, Recipeo, The Retinotime v\u00e0 Spirulina. . T\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec1u n\u1eb1m trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn. V\u1ec1 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng, Matsumoto Kiyoshi cung c\u1ea5p c\u1ea3 b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn qua c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee v\u00e0 Lazada.<\/p>\n

Omi Pharma (Ominext Group)<\/strong><\/p>\n

\"Omi<\/p>\n

Ngu\u1ed3n: Trang web c\u1ee7a Omi Pharma<\/a><\/p>\n

Omi Pharma l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a Ominext Group, doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 Vi\u1ec7t Nam chuy\u00ean v\u1ec1 th\u00f4ng tin y t\u1ebf v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho th\u1ecb tr\u01b0\u1eddng Nh\u1eadt B\u1ea3n. V\u1edbi 15 n\u0103m kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n s\u00e2u trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1eaft khe nh\u01b0 Nh\u1eadt B\u1ea3n, c\u00f4ng ty \u0111\u00e3 ra m\u1eaft chu\u1ed7i nh\u00e0 thu\u1ed1c theo phong c\u00e1ch l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb Nh\u1eadt B\u1ea3n v\u00e0o n\u0103m 2019. Omi Pharma ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 xu\u1ea5t x\u1ee9 t\u1eeb Nh\u1eadt B\u1ea3n, bao g\u1ed3m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe, s\u1ea3n ph\u1ea9m cho tr\u1ebb em, v.v. t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 DHS, Unicharm, Hatomugi, Tanaphar, Elaphe, Yao City, PH Japan, DEVE, PHARMAACT, SELECT, KOS\u00c9, Pigeon. C\u00f4ng ty h\u00ecnh dung m\u1ed7i nh\u00e0 thu\u1ed1c nh\u01b0 m\u1ed9t tr\u1ea1m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe mini, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 thi\u1ebft b\u1ecb \u0111o s\u1ee9c kh\u1ecfe, ki\u1ec3m tra s\u1ee9c kh\u1ecfe, th\u00f4ng tin ph\u00f2ng ng\u1eeba b\u1ec7nh t\u1eadt v\u00e0 t\u01b0 v\u1ea5n. V\u1ec1 v\u1ecb tr\u00ed c\u1eeda h\u00e0ng, Omi Pharma c\u00f3 4 c\u1eeda h\u00e0ng t\u1ea1i H\u00e0 N\u1ed9i, trong \u0111\u00f3 3 c\u1eeda h\u00e0ng n\u1eb1m trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. V\u1ec1 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng, Omi Pharma cung c\u1ea5p c\u1ea3 mua tr\u1ef1c ti\u1ebfp v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00f4ng qua website ho\u1eb7c \u1ee9ng d\u1ee5ng OmiCare.<\/p>\n

H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i sau s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m<\/strong><\/h3>\n

Thay v\u00ec ch\u1ecdn c\u00e1c nh\u00e0 thu\u1ed1c t\u01b0 nh\u00e2n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u00f3 xu h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c do \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 s\u1eb5n nhi\u1ec1u lo\u1ea1i thu\u1ed1c \u0111a d\u1ea1ng.<\/p>\n

Ngo\u00e0i ra, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua website ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Zalo do chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m cung c\u1ea5p mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i l\u1edbn h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi t\u00ecm ki\u1ebfm t\u01b0 v\u1ea5n, k\u00ea \u0111\u01a1n ho\u1eb7c mua thu\u1ed1c.<\/p>\n

Mua h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng kh\u00e1c gi\u00fap ph\u00e2n bi\u1ec7t gi\u1eefa nh\u00e0 thu\u1ed1c t\u01b0 nh\u00e2n v\u00e0 chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m. Trong khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn tr\u1ef1c ti\u1ebfp nh\u00e0 thu\u1ed1c t\u01b0 nh\u00e2n, v\u1edbi chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng t\u1eeb website ho\u1eb7c n\u1ec1n t\u1ea3ng EC v\u00e0 th\u1eadm ch\u00ed t\u1ea3i \u0111\u01a1n thu\u1ed1c l\u00ean website \u0111\u1ec3 ki\u1ec3m tra xem c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 lo\u1ea1i thu\u1ed1c m\u00e0 h\u1ecd c\u1ea7n hay kh\u00f4ng.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 nh\u00e0 thu\u1ed1c t\u01b0 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

\"Private<\/p>\n

Ngu\u1ed3n: Suc Khoe va Doi Song<\/a><\/p>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe, d\u1eabn \u0111\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ph\u1ea3n \u1ee9ng sang ph\u00f2ng ng\u1eeba ch\u1ee7 \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u00e1ch b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 l\u00e0, khi mua d\u01b0\u1ee3c ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm thu\u1ed1c \u0111\u1ec3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh m\u00e0 c\u00f2n ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 th\u1ef1c ph\u1ea9m b\u1ed5 sung \u0111\u1ec3 n\u00e2ng cao v\u00e0 duy tr\u00ec s\u1ee9c kh\u1ecfe.<\/p>\n

Th\u00e1ch th\u1ee9c<\/strong> v\u1edbi chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m li\u00ean t\u1ee5c t\u0103ng, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam v\u1eabn ch\u1ee7 y\u1ebfu do c\u00e1c nh\u00e0 thu\u1ed1c t\u01b0 nh\u00e2n ho\u1eb7c qu\u1ea7y thu\u1ed1c chi ph\u1ed1i, c\u1ea3 \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb l\u1eabn n\u00f4ng th\u00f4n. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Vietdata<\/a> (2022), s\u1ed1 c\u1eeda h\u00e0ng c\u1ee7a chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m ch\u1ec9 chi\u1ebfm 3-5% trong h\u01a1n 60.000 nh\u00e0 thu\u1ed1c t\u01b0 nh\u00e2n.<\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c l\u00e0 s\u1ef1 c\u1ea1nh tranh gi\u1eefa ch\u00ednh c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m do s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng. D\u01b0\u1edbi \u00e1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 An Khang Pharmacy (thu\u1ed9c MWG) l\u00ean k\u1ebf ho\u1ea1ch \u0111\u00f3ng kho\u1ea3ng 200 nh\u00e0 thu\u1ed1c trong chu\u1ed7i v\u00e0o n\u0103m 2024 (\u0111\u1ec3 t\u1eadp trung c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh (The Leaders, 2023)<\/a>.<\/p>\n

Ngo\u00e0i ra, ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m v\u1eabn b\u1ecb h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i. Theo Th\u00f4ng t\u01b0 34\/2013\/TT-BCT, c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c ph\u00e9p nh\u1eadp kh\u1ea9u nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam, ngo\u1ea1i tr\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m do ch\u00ednh c\u00e1c c\u00f4ng ty n\u00e0y s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc; quy \u0111\u1ecbnh n\u00e0y c\u0169ng \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t r\u00e0o c\u1ea3n \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam v\u00e0 gi\u1ea3i th\u00edch v\u00ec sao c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam ch\u1ec9 ph\u00e2n ph\u1ed1i m\u1ef9 ph\u1ea9m v\u00e0 th\u1ef1c ph\u1ea9m b\u1ed5 sung.<\/p>\n

Th\u00f4ng tin chi ti\u1ebft cho doanh nghi\u1ec7p<\/strong><\/h3>\n

\u0110\u1ed1i v\u1edbi d\u01b0\u1ee3c ph\u1ea9m, vi\u1ec7c \u0111\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 x\u00e1c minh s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed1i quan t\u00e2m l\u1edbn c\u1ee7a c\u1ea3 nh\u00e0 b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t cao. M\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quen mua t\u1ea1i m\u1ed9t chu\u1ed7i nh\u00e0 thu\u1ed1c nh\u1ea5t \u0111\u1ecbnh, h\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c mua t\u1ea1i chu\u1ed7i \u0111\u00f3 mi\u1ec5n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 v\u1eabn t\u1ed1t. V\u1ea5n \u0111\u1ec1 then ch\u1ed1t n\u1eb1m \u1edf vi\u1ec7c ngu\u1ed3n cung s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1ng tin c\u1eady v\u1ec1 ch\u1ee7ng lo\u1ea1i, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng hay kh\u00f4ng.<\/p>\n

Ngo\u00e0i ra, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay c\u00f3 t\u00ednh c\u1ea1nh tranh r\u1ea5t cao, v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc tham gia. Trong s\u1ed1 c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, ba chu\u1ed7i l\u1edbn nh\u1ea5t \u0111\u1ec1u l\u00e0 doanh nghi\u1ec7p Vi\u1ec7t Nam. \u0110\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 quy m\u00f4.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 n\u01a1i mua d\u01b0\u1ee3c ph\u1ea9m. Hi\u1ec7n nay, nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe Nh\u1eadt B\u1ea3n, th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m \u0111ang gia t\u0103ng, v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n r\u1ed9ng r\u00e3i t\u1ea1i nhi\u1ec1u nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb. C\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1edd quy m\u00f4 d\u00e2n s\u1ed1 l\u1edbn v\u00e0 s\u1ee9c mua cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Tr\u01b0\u1edbc s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 s\u1ef1 chi ph\u1ed1i c\u1ee7a c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba, c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n n\u00ean c\u00e2n nh\u1eafc h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng chu\u1ed7i nh\u00e0 thu\u1ed1c \u0111\u00e3 c\u00f3 uy t\u00edn \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp c\u1ee7a c\u00e1c chu\u1ed7i \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0y, c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n khai th\u00e1c \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh s\u1eb5n c\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n l\u1ebb n\u00e0y.<\/p>\n

Ph\u1ea7n k\u1ebft lu\u1eadn<\/strong><\/h3>\n

T\u00f3m l\u1ea1i, Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ea7y tri\u1ec3n v\u1ecdng, v\u1edbi chi ti\u00eau cho y t\u1ebf t\u0103ng d\u1ea7n theo th\u1eddi gian. M\u1eb7c d\u00f9 ph\u1ea7n l\u1edbn nh\u00e0 thu\u1ed1c v\u1eabn thu\u1ed9c s\u1edf h\u1eefu t\u01b0 nh\u00e2n, m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng b\u00e1n l\u1ebb theo chu\u1ed7i \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ea5p nh\u1eadn nh\u1edd cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n quan t\u00e2m \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng n\u00e0y, vi\u1ec7c c\u00e2n nh\u1eafc h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c l\u1edbn s\u1ebd l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i c\u00f3 l\u1ee3i. T\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp c\u1ee7a c\u00e1c chu\u1ed7i n\u00e0y v\u00e0 n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p, nh\u01b0 t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u00ednh c\u1ea1nh tranh cao n\u00e0y.<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n
C\u00f4ng ty B&Company, Inc.<\/strong><\/p>\n

C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u g\u1ed3m h\u01a1n 900.000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u0110\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c<\/em><\/strong><\/a><\/h3>\n

 <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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