{"id":12977,"date":"2024-01-25T11:17:12","date_gmt":"2024-01-25T04:17:12","guid":{"rendered":"https:\/\/b-company.jp\/?p=12977"},"modified":"2024-08-22T11:56:59","modified_gmt":"2024-08-22T04:56:59","slug":"the-life-insurance-sector-navigating-a-turbulent-year","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/","title":{"rendered":"Ng\u00e0nh b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd: V\u01b0\u1ee3t qua m\u1ed9t n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng"},"content":{"rendered":"<p>The insurance market in general, and life insurance in particular, in Vietnam has undergone a crisis in 2023. Not only facing the overall economic recession, but the insurance industry has also dealt with communication crises and a loss of customer trust. This has further intensified the significant impact on the entire sector. Nevertheless, the insurance industry has gradually overcome these challenges, restructuring to enhance service quality.<\/p>\r\n<p>The Vietnamese life insurance market has been expanding steadily since its liberalization in 1999, even during the financial crisis. Previously, Bao Viet (<a href=\"https:\/\/www.baoviet.com.vn\/insurance\/\">https:\/\/www.baoviet.com.vn\/insurance\/<\/a> )dominated the market as the only insurer. The market expanded with the entry of foreign capital, with eight insurers in 2005, and as of May 2023, Vietnam has 19 life insurance companies<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15238\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/07\/Life-1.jpg\" alt=\"\" width=\"664\" height=\"492\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/07\/Life-1.jpg 664w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/07\/Life-1-300x222.jpg 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>Reflecting on the economic crisis in 2013, the overall insurance market continued to grow by 14% (with non-life insurance increasing by 7% and life insurance surging by 23%). However, as of November 2023, the non-life insurance market has shown a modest 2% growth, while life insurance has experienced a decline of 11.6%. However, after 10 years, the scale of the insurance market in Vietnam has significantly expanded, with life insurance revenue increasing more than 6 times. the entire insurance industry has reinvested in the economy, reaching an estimated 757.652 trillion VND, representing an approximate 13% increase compared to the same period last year.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/p>\r\n<p>Examining the first 6 months of 2023, the number of new issued policies in the first 6 months of 2023 reached 1,028,402 contracts (main products), a decrease of 31.3% and the total insurance premium revenue for the entire market is estimated at 77.831 trillion VND, a decrease of 7.9% compared to the same period last year. The decline in the number of new policies and life insurance premium revenue across the entire market is a consequence of the distrust stemming from the recent crisis. Many customers have raised complaints due to incidents related to savings deposits and investments being transformed into insurance contracts or credit loans, and they have been coerced into purchasing life insurance through various tactics<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\r\n<p>Bao Viet continues to maintain its leading market position in the life insurance sector with a market share of 20.1%. However, closely following are two entities with relatively close market shares, namely Manulife (17.2%) and Prudential (16.5%), next are Dai-ichi (12,5%) and AIA (10.1%). Following the top 5 are 14 companies, collectively sharing a total market share of 23.1%.<\/p>\r\n<p><a href=\"#_ftn4\" name=\"_ftnref4\"><\/a><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15237\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/07\/Life-2.jpg\" alt=\"\" width=\"647\" height=\"440\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/07\/Life-2.jpg 647w, https:\/\/b-company.jp\/wp-content\/uploads\/2024\/07\/Life-2-300x204.jpg 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/>To some extent, the involvement of the government&#8217;s leadership plays a role in stabilizing the insurance market. The Ministry of Finance has also submitted to the Government various laws to regulate, monitor, and inspect business activities in the insurance industry, for example, the Insurance Business Law No. 08\/2022\/QH15 and related Decrees such as Decree No. 46\/2023\/N\u0110-CP, Decree No. 67\/2023\/N\u0110-CP<\/p>\r\n<p>The year 2024 is still forecasted to be a challenging year for the overall economy and particularly for the insurance industry. However, it also presents an opportunity for life insurance companies to develop both in depth and breadth, enhancing their competitive capabilities to survive in the market. This is the market&#8217;s process that helps foster a healthy and efficient market development<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>. At present, the population of Vietnam is rapidly aging, leading to a need for insurance packages that are suitable for the elderly. This group has the demand and awareness of insurance, but currently, it is challenging for them to participate<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>. Insurance companies should offer specialized products and broaden the underwriting process for customers with conditions such as diabetes, high cholesterol, high blood pressure, etc. Additionally, special insurance packages should be extended to address the needs of individuals with disabilities or mental health issues. Currently, individuals with pre-existing conditions find it challenging to access insurance packages due to the high level of risk associated with them. According to insurance regulations, these applications are often rejected by insurance companies.<\/p>\r\n<p style=\"text-align: right;\"><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><strong>B&amp;Company\u00a0<\/strong><\/p>\r\n<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">This article has been published in the column \u201cRead Vietnamese trends\u201d of ASEAN Economic News. Please see below for more information<\/span><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:file {\"id\":11800,\"href\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/12\/FNX_Electronics-Retail-Industry_JP_2111.pdf\"} -->\r\n<div class=\"wp-block-file\"><a href=\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/12\/FNX_Electronics-Retail-Industry_JP_2111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"30\" height=\"30\" class=\"wp-image-9247\" style=\"width: 30px;\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/10\/PDF_Small.png\" alt=\"\" \/><\/a><a href=\"https:\/\/b-company.jp\/wp-content\/uploads\/2024\/02\/FNX_Life-Insurance_EN_2024.pdf\">FNX_Life Insurance_EN_2024<\/a><\/div>\r\n<div>ASEAN Economic News\u300c<a href=\"https:\/\/www.asean-economy.com\/asean-report\/vietnam-trend\/3201573901\" target=\"_blank\" rel=\"noreferrer noopener\">\u3088\u3080\u30d9\u30c8\u30ca\u30e0\u30c8\u30ec\u30f3\u30c9<\/a>\u300d<\/div>\r\n<p>&nbsp;<\/p>\r\n<table width=\"715\">\r\n<tbody>\r\n<tr>\r\n<td width=\"711\">\r\n<p><strong>B&amp;Company, Inc.<\/strong><\/p>\r\n<p>The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\r\n<p>Please do not hesitate to contact us if you have any queries.<\/p>\r\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>&nbsp;<\/p>\r\n<h3><a href=\"https:\/\/b-company.jp\/news\/\"><strong><em>Read other articles<\/em><\/strong><\/a><\/h3>\r\n<p>&nbsp;<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<div class=\"vc_grid-container-wrapper vc_clearfix\">\n\t<div class=\"vc_grid-container vc_clearfix wpb_content_element vc_basic_grid\" data-initial-loading-animation=\"none\" 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href=\"https:\/\/b-company.jp\/vi\/short-report-on-agriculture-forestry-and-fisheries-in-vietnam\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Short Report on Agriculture, Forestry, and Fisheries in Vietnam\"><img decoding=\"async\" class=\"vc_single_image-img \" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide3-1-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Slide3\" title=\"Slide3\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/\">26\/08\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a 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href=\"https:\/\/b-company.jp\/vi\/onigiri-bento-and-ready-to-eat-meals-is-vietnam-ready-for-japanese-convenience-food\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Onigiri, Bento and Ready-to-eat meals: Is Vietnam ready for Japanese convenience food?\"><img decoding=\"async\" class=\"vc_single_image-img \" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/08\/Japanese-convenience-food-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Japanese convenience food\" title=\"Japanese convenience food\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/\">25\/08\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/\"><a href=\"https:\/\/b-company.jp\/vi\/onigiri-bento-and-ready-to-eat-meals-is-vietnam-ready-for-japanese-convenience-food\/\" class=\"vc_gitem-link\" title=\"Onigiri, Bento and Ready-to-eat meals: Is Vietnam ready for Japanese convenience food?\">Onigiri, Bento and Ready-to-eat meals: Is Vietnam ready for Japanese convenience food?<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block \" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><div class=\"vc_grid-item vc_clearfix vc_col-sm-3 vc_grid-item-zone-c-top\"><div class=\"vc_grid-item-mini vc_clearfix \"><div class=\"vc_gitem-zone vc_gitem-zone-c\"><div class=\"vc_gitem-zone-mini\"><div class=\"vc_gitem_row vc_row vc_gitem-row-position-top\"><div class=\"vc_col-sm-12 vc_gitem-col vc_gitem-col-align-\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_\">\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/b-company.jp\/vi\/ort-report-on-education-market-in-vietnam\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Short Report on Education Market in Vietnam\"><img decoding=\"async\" class=\"vc_single_image-img \" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide15-1-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Slide15\" title=\"Slide15\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/\">25\/08\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a 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href=\"https:\/\/b-company.jp\/vi\/vietnams-ai-law-a-review-of-the-current-regulatory-framework-in-2026\/\" class=\"vc_gitem-link vc_single_image-wrapper vc_box_border_grey\" title=\"Vietnam&#8217;s AI Law: A review of the current regulatory framework in 2026\"><img decoding=\"async\" class=\"vc_single_image-img \" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/08\/Vietnam-AI-Law-250x200.jpg\" width=\"250\" height=\"200\" alt=\"Vietnam AI Law\" title=\"Vietnam AI Law\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/\">25\/08\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a 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vc_single_image-wrapper vc_box_border_grey\" title=\"B&#038;Company Supports Gunma Prefecture in Recruiting Vietnamese Students for a  Sponsored Gunma Experience\"><img decoding=\"async\" class=\"vc_single_image-img \" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/08\/Gunma-250x200.png\" width=\"250\" height=\"200\" alt=\"Gunma\" title=\"Gunma\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_date\" ><div style=\"font-size: 13px;color: #707070;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/\">21\/08\/2026<\/a><\/div><\/div><div class=\"vc_custom_heading vc_gitem-post-data fffffffffffffff vc_gitem-post-data-source-post_title\" ><h3 style=\"font-size: 16px;text-align: left\" ><a href=\"https:\/\/b-company.jp\/vi\/the-life-insurance-sector-navigating-a-turbulent-year\/\"><a href=\"https:\/\/b-company.jp\/vi\/bcompany-supports-gunma-prefecture-in-recruiting-vietnamese-students-for-a-sponsored-gunma-experience\/\" class=\"vc_gitem-link\" title=\"B&#038;Company Supports Gunma Prefecture in Recruiting Vietnamese Students for a  Sponsored Gunma Experience\">B&#038;Company Supports Gunma Prefecture in Recruiting Vietnamese Students for a  Sponsored Gunma Experience<\/a><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_gitem-animated-block \" \"><\/div><\/div><div class=\"vc_clearfix\"><\/div><\/div><\/div><div class=\"vc_pageable-load-more-btn\" data-vc-grid-load-more-btn=\"true\"><div class=\"vc_btn3-container  vc_grid-btn-load_more vc_btn3-inline\"><a href=\"javascript:;\" class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-flat vc_btn3-color-blue\"  title=\"Load more\">Load more<\/a><\/div><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m n\u00f3i chung v\u00e0 b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd n\u00f3i ri\u00eang t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u00e0o n\u0103m 2023. Kh\u00f4ng ch\u1ec9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi suy tho\u00e1i kinh t\u1ebf chung, ng\u00e0nh b\u1ea3o hi\u1ec3m c\u00f2n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea5t l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>","protected":false},"author":3,"featured_media":12961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,1357],"tags":[1156],"class_list":["post-12977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","category-news-press-release-en","tag-financial-corporate-services-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Life Insurance Sector: Navigating a Turbulent Year - B-Company<\/title>\n<meta name=\"description\" content=\"The insurance market in general, and life insurance in particular, in Vietnam has undergone a crisis in 2023. 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