{"id":10452,"date":"2021-02-15T10:00:15","date_gmt":"2021-02-15T03:00:15","guid":{"rendered":"http:\/\/b-company.jp\/?p=10452"},"modified":"2024-06-21T17:59:47","modified_gmt":"2024-06-21T10:59:47","slug":"dairy-industry-of-vietnam-chances-for-foreign-players","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/dairy-industry-of-vietnam-chances-for-foreign-players\/","title":{"rendered":"Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam 2021: C\u01a1 h\u1ed9i cho doanh nghi\u1ec7p ngo\u1ea1i"},"content":{"rendered":"

T\u1ed5ng quan<\/h3>\n\n\n\n

Ph\u1ea3i \u0111\u1ebfn n\u0103m 1920 khi ng\u01b0\u1eddi Ph\u00e1p mang b\u00f2 s\u1eefa n\u01b0\u1edbc ngo\u00e0i v\u00e0o Vi\u1ec7t Nam, ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng m\u1edbi bi\u1ebft \u0111\u1ebfn s\u1eefa b\u00f2. N\u0103m 1924, s\u1ea3n ph\u1ea9m Longevity & Dutch Lady l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c giao d\u1ecbch t\u1ea1i S\u00e0i G\u00f2n (sau \u0111\u1ed5i t\u00ean th\u00e0nh Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh) v\u00e0 tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb \u0111\u1ea7u ti\u00ean trong ng\u00e0nh s\u1eefa l\u00e2u \u0111\u1eddi. K\u1ec3 t\u1eeb \u0111\u00f3, ng\u00e0nh s\u1eefa Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Theo Euromonitor, t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam n\u0103m 2019 \u0111\u00e3 \u0111\u1ea1t h\u01a1n 5,2 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0 b\u00e1o c\u00e1o t\u1eeb Hi\u1ec7p h\u1ed9i s\u1eefa Vi\u1ec7t Nam c\u0169ng ch\u1ec9 ra r\u1eb1ng doanh thu c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u00e3 \u0111\u1ea1t 4,7 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2018, t\u0103ng 9% so v\u1edbi n\u0103m 2017 v\u00e0 \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 12,7% <\/a>trong giai \u0111o\u1ea1n 2010-2018.<\/p>\n\n\n\n\n\n\n\n

N\u0103m 2020 v\u1edbi \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 v\u1eadt l\u1ed9n c\u1ee7a nhi\u1ec1u ng\u00e0nh h\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 FMCG. T\u1ef7 l\u1ec7 vi\u1ec7c l\u00e0m t\u0103ng v\u00e0 ch\u1ec9 s\u1ed1 ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch chi ti\u00eau c\u1ee7a h\u1ecd \u1edf nhi\u1ec1u ng\u00e0nh h\u00e0ng. Tuy nhi\u00ean, ng\u00e0nh s\u1eefa ch\u1ec9 m\u1ea5t m\u1ed9t ch\u00fat v\u1edbi m\u1ee9c gi\u1ea3m nh\u1eb9 4% v\u1ec1 gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng (Nghi\u00ean c\u1ee9u SSI). D\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u g\u1ea7n \u0111\u00e2y c\u1ee7a Nielsen, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 s\u1eefa v\u1eabn chi\u1ebfm 12% l\u01b0\u1ee3ng ti\u00eau th\u1ee5 FMCG t\u1ea1i Vi\u1ec7t Nam trong n\u1eeda \u0111\u1ea7u n\u0103m 2020, kh\u00f4ng thay \u0111\u1ed5i so v\u1edbi s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u0103m 2019.<\/p>\n\n\n\n

H\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t \u201cH\u00e0nh vi ti\u00eau d\u00f9ng s\u1eefa\u201d do BEAN Survey th\u1ef1c hi\u1ec7n (11\/2020) v\u1edbi 399 ng\u01b0\u1eddi tham gia \u0111\u00e3 ch\u1ee9ng minh vai tr\u00f2 thi\u1ebft y\u1ebfu c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1edbi 100% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft \u0111\u00e3 s\u1eed d\u1ee5ng s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa kh\u00e1c trong ba th\u00e1ng qua. \u0110\u1eb7c bi\u1ec7t, 64% s\u1eed d\u1ee5ng s\u1eefa h\u1eb1ng ng\u00e0y v\u00e0 55% s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa kh\u00e1c \u0111\u00f4i khi m\u1ed7i tu\u1ea7n. Trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch \u0111ang di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe v\u00e0 s\u1eefa \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t cho h\u1ec7 mi\u1ec5n d\u1ecbch. Theo C\u00f4ng ty C\u1ed5 ph\u1ea7n Ch\u1ee9ng kho\u00e1n TP.HCM, nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa trong th\u1eddi gian \u0111\u1ea1i d\u1ecbch COVID-19 t\u0103ng cao, ch\u1ee7 y\u1ebfu l\u00e0 s\u1eefa chua. B\u00ean c\u1ea1nh l\u00fd do li\u00ean quan \u0111\u1ebfn th\u00f3i quen v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i, 87,5% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t BEAN l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00ec \u201cT\u1ed1t cho s\u1ee9c kh\u1ecfe\u201d, 42% ti\u00eau th\u1ee5 v\u00ec \u201cDinh d\u01b0\u1ee1ng\u201d v\u00e0 32% v\u00ec \u201cAn to\u00e0n\u201d.<\/p>\n\n\n\n

\"reasons<\/figure><\/div>\n\n\n\n

Ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i<\/h3>\n\n\n\n

Theo k\u1ebf ho\u1ea1ch c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng n\u0103m 2010, ngay c\u1ea3 khi c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc \u0111\u1ea1t s\u1ea3n l\u01b0\u1ee3ng 1 t\u1ef7 l\u00edt s\u1eefa t\u01b0\u01a1i v\u00e0o n\u0103m 2020, th\u00ec c\u0169ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 38% nhu c\u1ea7u trong n\u01b0\u1edbc, ch\u01b0a k\u1ec3 \u0111\u1ebfn y\u1ebfu t\u1ed1 xu\u1ea5t kh\u1ea9u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 hi\u1ec7n c\u00f3 h\u01a1n 300 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng (MOIT: 2017). T\u1eeb Nh\u1eadt B\u1ea3n, Morinaga th\u00e0nh l\u1eadp c\u00f4ng ty con t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o n\u0103m 2010 v\u00e0 Meiji v\u00e0o n\u0103m 2019, trong khi Wakodo (Asahi Group Foods) th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c li\u00ean doanh v\u1edbi Nutifood.<\/p>\n\n\n\n

\"top<\/figure><\/div>\n\n\n\n

L\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi nh\u1ea5t, Dutch Lady \u0111\u00e3 b\u1eaft k\u1ecbp c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 s\u1eed d\u1ee5ng. \u0110\u1ee9ng th\u1ee9 2 \u2013 Meiji, m\u1eb7c d\u00f9 c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft l\u00e0 33% nh\u01b0ng ch\u1ec9 c\u00f3 8% kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong 3 th\u00e1ng qua. Ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u00e1ng k\u1ec3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Tr\u00ean th\u1ef1c t\u1ebf, 4 l\u00fd do h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 bao g\u1ed3m \u201cKhuy\u1ebfn m\u1ea1i (78,4%)\u201d v\u00e0 \u201cH\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, d\u1ec5 mua (76,2%)\u201d (Kh\u1ea3o s\u00e1t BEAN \u2013 H\u00e0nh vi ti\u00eau d\u00f9ng s\u1eefa). N\u0103m 2019, gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa \u0111\u1ea1t 1,048 t\u1ef7 USD, t\u0103ng 8,7% so v\u1edbi n\u0103m 2018.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn<\/h3>\n\n\n\n

T\u1ea5t nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u1eabn l\u00e0 quan tr\u1ecdng nh\u1ea5t. Hi\u1ec7n nay, kho\u1ea3ng 70% s\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc \u0111\u01b0\u1ee3c coi l\u00e0 s\u1eefa ho\u00e0n nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng th\u1ea5p h\u01a1n s\u1eefa t\u01b0\u01a1i v\u1ec1 m\u1eb7t vitamin v\u00e0 kho\u00e1ng ch\u1ea5t. Nh\u1edd c\u00f3 CPTPP, c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u1eeb Nh\u1eadt B\u1ea3n, Singapore v\u00e0 New Zealand kh\u00f4ng c\u00f2n ph\u1ea3i ch\u1ecbu thu\u1ebf nh\u1eadp kh\u1ea9u v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u00e1 s\u1eefa gi\u1ea3m v\u00e0 khi\u1ebfn c\u1ea1nh tranh tr\u1edf n\u00ean gay g\u1eaft. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn r\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n \u1edf m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa khi l\u1ef1a ch\u1ecdn l\u00fd do \u201cKh\u00f4ng c\u00f3 ch\u1ea5t ph\u1ee5 gia (89,5%)\u201d v\u00e0 \u201cCh\u1ea5t l\u01b0\u1ee3ng (73,4%). C\u1ea7n ph\u1ea3i ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb v\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng ty trong n\u01b0\u1edbc \u0111\u00e3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng cao. C\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c bi\u1ebfn \u0111i\u1ec1u n\u00e0y th\u00e0nh \u0111i\u1ec3m chi\u1ebfn th\u1eafng c\u1ee7a h\u1ecd. S\u1ebd r\u1ea5t th\u00fa v\u1ecb khi xem li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng.<\/p>\n\n\n\n

Xin h\u00e3y \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft \u0111\u00e1nh gi\u00e1 ng\u00e0nh kh\u00e1c<\/a> t\u1eeb ch\u00fang t\u00f4i ho\u1eb7c y\u00eau c\u1ea7u m\u1ed9t<\/a>!<\/p>\n\n\n\n

L\u00fd Nguy\u00ean<\/em><\/p>\n\n\n\n

T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n

  1. Kh\u1ea3o s\u00e1t BEAN<\/a><\/li>
  2. B\u00e1o \u0110\u1ea7u T\u01b0<\/a><\/li>
  3. Hi\u1ec7p h\u1ed9i s\u1eefa Vi\u1ec7t Nam<\/a><\/li>
  4. Nghi\u00ean c\u1ee9u SSI<\/a><\/li>
  5. Nielsen<\/a><\/li><\/ol>\n\n\n\n
    ","protected":false},"excerpt":{"rendered":"

    Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam: C\u01a1 h\u1ed9i cho doanh nghi\u1ec7p ngo\u1ea1i<\/p>","protected":false},"author":3,"featured_media":10461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1160,1138],"yoast_head":"\nDairy Industry of Vietnam 2021: Chances for foreign players - B-Company<\/title>\n<meta name=\"description\" content=\"Many industries have struggled due to COVID-19 but not the dairy market in Vietnam, especially the milk products! 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