The year 2020 with its COVID-19 pandemic has witnessed the struggle of many industries and FMCG in particular. Increased employment rate and dropped consumer confidence index have made consumers cut down their expense budget on many categories. However, the dairy industry only lost a little with a slight drop of 4% in market value (SSI Research). Based on recent Nielsen’s data, milk consumption still accounts for 12% of FMCG consumption in Vietnam in the first half of 2020, remained unchanged from 2019 statistics.<\/p>\n\n\n\n
H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n
Results from the “Dairy consumption behaviors” survey conducted by BEAN Survey (11\/2020) with 399 respondents have proofed the essential role of dairy products in Vietnamese daily life with 100% of respondents stated that they have used milk and other dairy products for the past three months. Especially, 64% used milk daily and 55% used other dairy products sometimes per week. As we are in the middle of the pandemic, consumers start seeking products that boost their health and milk has been believed to be a good product for the immune system. According to Ho Chi Minh Securities Corporation, demand for dairy products during the COVID-19 pandemic increased, most in yogurt. Besides habit-related and convenient reasons, 87.5% of respondents of BEAN Survey chose to use dairy products because “It’s good for health”, 42% consumed for “Nutritious” and 32% for “Safety”.<\/p>\n\n\n\n
![\"reasons](\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image.png\")
<\/figure><\/div>\n\n\n\nTi\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng cho c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i<\/h3>\n\n\n\n
Theo k\u1ebf ho\u1ea1ch c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng n\u0103m 2010, ngay c\u1ea3 khi c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u1ea1t s\u1ea3n l\u01b0\u1ee3ng 1 t\u1ef7 l\u00edt s\u1eefa t\u01b0\u01a1i v\u00e0o n\u0103m 2020, con s\u1ed1 n\u00e0y c\u0169ng ch\u1ec9 \u0111\u00e1p \u1ee9ng 38% nhu c\u1ea7u trong n\u01b0\u1edbc, ch\u01b0a t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 xu\u1ea5t kh\u1ea9u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y v\u00e0 hi\u1ec7n c\u00f3 h\u01a1n 300 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng (MOIT: 2017). T\u1eeb Nh\u1eadt B\u1ea3n, Morinaga th\u00e0nh l\u1eadp c\u00f4ng ty con t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o n\u0103m 2010 v\u00e0 Meiji v\u00e0o n\u0103m 2019, trong khi Wakodo (Asahi Group Foods) gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c li\u00ean doanh v\u1edbi Nutifood.<\/p>\n\n\n\n
![\"top](\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image-1.png\")
<\/figure><\/div>\n\n\n\nAs the longest-term player, Dutch Lady has been catching with the domestic ones in terms of awareness and usage. The 2nd one \u2013 Meiji, even though has a 33% awareness but only 8% of customers have bought their products in the last 3 months. We believe that to make an entrance to Vietnam\u2019s market, considerable promotional programs is essential. In fact, the top 4 reasons for choosing a brand already include \u201cPromotion (78.4%)\u201d and \u201cWide distribution system, easy to buy (76.2%)\u201d (BEAN Survey – Dairy consumption behaviors). In 2019, the import value of milk and dairy products reached USD 1,048 billion, up 8.7% from 2018.<\/p>\n\n\n\n
Ph\u1ea7n k\u1ebft lu\u1eadn<\/h3>\n\n\n\n
T\u1ea5t nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Hi\u1ec7n nay, kho\u1ea3ng 70% l\u01b0\u1ee3ng s\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh l\u00e0 s\u1eefa ho\u00e0n nguy\u00ean, c\u00f3 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng th\u1ea5p h\u01a1n s\u1eefa t\u01b0\u01a1i v\u1ec1 h\u00e0m l\u01b0\u1ee3ng vitamin v\u00e0 kho\u00e1ng ch\u1ea5t. Do CPTPP, c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u1eeb Nh\u1eadt B\u1ea3n, Singapore v\u00e0 New Zealand kh\u00f4ng c\u00f2n ch\u1ecbu thu\u1ebf nh\u1eadp kh\u1ea9u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m gi\u00e1 s\u1eefa v\u00e0 khi\u1ebfn c\u1ea1nh tranh tr\u1edf n\u00ean gay g\u1eaft h\u01a1n. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eefng y\u00eau c\u1ea7u r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, th\u1ec3 hi\u1ec7n qua c\u00e1c l\u00fd do l\u1ef1a ch\u1ecdn \u201cKh\u00f4ng ch\u1ea5t ph\u1ee5 gia (89.5%)\u201d v\u00e0 \u201cCh\u1ea5t l\u01b0\u1ee3ng (73.4%)\u201d. Do \u0111\u00f3, c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p; m\u1ed9t s\u1ed1 doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng cao. C\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c bi\u1ebfn \u0111\u00e2y th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh then ch\u1ed1t. S\u1ebd r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd khi theo d\u00f5i li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n tr\u00ean th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng.<\/p>\n\n\n\n
Xin h\u00e3y \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft \u0111\u00e1nh gi\u00e1 ng\u00e0nh kh\u00e1c<\/a> t\u1eeb ch\u00fang t\u00f4i ho\u1eb7c y\u00eau c\u1ea7u m\u1ed9t<\/a>!<\/p>\n\n\n\n Ly Nguyen<\/em><\/p>\n\n\n\n T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam: C\u01a1 h\u1ed9i cho doanh nghi\u1ec7p ngo\u1ea1i<\/p>","protected":false},"author":3,"featured_media":10461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1160,1138],"class_list":["post-10452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-food-agriculture-en","tag-distribution-eating-out-en"],"yoast_head":"\n
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