{"id":10452,"date":"2021-02-15T10:00:15","date_gmt":"2021-02-15T03:00:15","guid":{"rendered":"http:\/\/b-company.jp\/?p=10452"},"modified":"2024-06-21T17:59:47","modified_gmt":"2024-06-21T10:59:47","slug":"dairy-industry-of-vietnam-chances-for-foreign-players","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/dairy-industry-of-vietnam-chances-for-foreign-players\/","title":{"rendered":"Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam n\u0103m 2021: C\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-overview\">T\u1ed5ng quan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e3i \u0111\u1ebfn n\u0103m 1920, khi ng\u01b0\u1eddi Ph\u00e1p \u0111\u01b0a c\u00e1c gi\u1ed1ng b\u00f2 s\u1eefa ngo\u1ea1i nh\u1eadp v\u00e0o Vi\u1ec7t Nam, ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng m\u1edbi bi\u1ebft \u0111\u1ebfn s\u1eefa b\u00f2. N\u0103m 1924, c\u00e1c s\u1ea3n ph\u1ea9m Longevity &amp; Dutch Lady l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c kinh doanh t\u1ea1i S\u00e0i G\u00f2n (sau n\u00e0y \u0111\u1ed5i t\u00ean th\u00e0nh Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh) v\u00e0 tr\u1edf th\u00e0nh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean tham gia ng\u00e0nh s\u1eefa l\u00e2u \u0111\u1eddi n\u00e0y. K\u1ec3 t\u1eeb \u0111\u00f3, ng\u00e0nh s\u1eefa Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Theo Euromonitor, t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam n\u0103m 2019 \u0111\u00e3 \u0111\u1ea1t h\u01a1n 5,2 t\u1ef7 USD; m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Hi\u1ec7p h\u1ed9i S\u1eefa Vi\u1ec7t Nam c\u0169ng ch\u1ec9 ra r\u1eb1ng doanh thu th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111\u00e3 \u0111\u1ea1t 4,7 t\u1ef7 USD v\u00e0o n\u0103m 2018, t\u0103ng 9% so v\u1edbi n\u0103m 2017 v\u00e0 \u0111\u1ea1t CAGR 12.7%<a href=\"#_msocom_6\"> <\/a>trong giai \u0111o\u1ea1n 2010\u20132018.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2020, v\u1edbi \u0111\u1ea1i d\u1ecbch COVID-19, \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ch\u1eadt v\u1eadt c\u1ee7a nhi\u1ec1u ng\u00e0nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG). T\u1ef7 l\u1ec7 vi\u1ec7c l\u00e0m t\u0103ng v\u00e0 ch\u1ec9 s\u1ed1 ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch chi ti\u00eau cho nhi\u1ec1u ng\u00e0nh h\u00e0ng. Tuy nhi\u00ean, ng\u00e0nh s\u1eefa ch\u1ec9 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng nh\u1eb9, v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng gi\u1ea3m 4% (SSI Research). Theo d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y c\u1ee7a Nielsen, ti\u00eau th\u1ee5 s\u1eefa v\u1eabn chi\u1ebfm 12% t\u1ed5ng m\u1ee9c ti\u00eau th\u1ee5 FMCG t\u1ea1i Vi\u1ec7t Nam trong n\u1eeda \u0111\u1ea7u n\u0103m 2020, kh\u00f4ng thay \u0111\u1ed5i so v\u1edbi s\u1ed1 li\u1ec7u n\u0103m 2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consumers-buying-behaviors\">H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t \u201cH\u00e0nh vi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m s\u1eefa\u201d do BEAN Survey th\u1ef1c hi\u1ec7n (11\/2020) v\u1edbi 399 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e3 cho th\u1ea5y vai tr\u00f2 thi\u1ebft y\u1ebfu c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam, khi 100% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho bi\u1ebft \u0111\u00e3 s\u1eed d\u1ee5ng s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa trong ba th\u00e1ng qua. \u0110\u1eb7c bi\u1ec7t, 64% s\u1eed d\u1ee5ng s\u1eefa h\u1eb1ng ng\u00e0y v\u00e0 55% s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa kh\u00e1c v\u00e0i l\u1ea7n m\u1ed7i tu\u1ea7n. Trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch \u0111ang di\u1ec5n ra, ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe, v\u00e0 s\u1eefa \u0111\u01b0\u1ee3c xem l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t cho h\u1ec7 mi\u1ec5n d\u1ecbch. Theo C\u00f4ng ty C\u1ed5 ph\u1ea7n Ch\u1ee9ng kho\u00e1n Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u00e3 t\u0103ng trong \u0111\u1ea1i d\u1ecbch COVID-19, cao nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi s\u1eefa chua. B\u00ean c\u1ea1nh c\u00e1c l\u00fd do li\u00ean quan \u0111\u1ebfn th\u00f3i quen v\u00e0 t\u00ednh ti\u1ec7n l\u1ee3i, 87.5% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t c\u1ee7a BEAN Survey l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00ec \u201cT\u1ed1t cho s\u1ee9c kh\u1ecfe\u201d, 42% ti\u00eau d\u00f9ng v\u00ec \u201cB\u1ed5 d\u01b0\u1ee1ng\u201d v\u00e0 32% v\u00ec \u201cAn to\u00e0n\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image.png\" alt=\"reasons to consume dairy products vietnam market\" class=\"wp-image-10454\" width=\"680\" height=\"351\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-potentials-for-foreign-players\">Ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng cho c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Theo k\u1ebf ho\u1ea1ch c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng n\u0103m 2010, ngay c\u1ea3 khi c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u1ea1t s\u1ea3n l\u01b0\u1ee3ng 1 t\u1ef7 l\u00edt s\u1eefa t\u01b0\u01a1i v\u00e0o n\u0103m 2020, con s\u1ed1 n\u00e0y c\u0169ng ch\u1ec9 \u0111\u00e1p \u1ee9ng 38% nhu c\u1ea7u trong n\u01b0\u1edbc, ch\u01b0a t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 xu\u1ea5t kh\u1ea9u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y v\u00e0 hi\u1ec7n c\u00f3 h\u01a1n 300 th\u01b0\u01a1ng hi\u1ec7u s\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng (MOIT: 2017). T\u1eeb Nh\u1eadt B\u1ea3n, Morinaga th\u00e0nh l\u1eadp c\u00f4ng ty con t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o n\u0103m 2010 v\u00e0 Meiji v\u00e0o n\u0103m 2019, trong khi Wakodo (Asahi Group Foods) gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c li\u00ean doanh v\u1edbi Nutifood.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image-1.png\" alt=\"top milk brands in vietnam foreign brands\" class=\"wp-image-10455\" width=\"650\" height=\"357\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng l\u00e2u nh\u1ea5t, Dutch Lady \u0111ang b\u1eaft k\u1ecbp c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 s\u1eed d\u1ee5ng. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng th\u1ee9 hai \u2013 Meiji, m\u1eb7c d\u00f9 c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft \u0111\u1ea1t 33%, nh\u01b0ng ch\u1ec9 8% kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y trong 3 th\u00e1ng qua. Ch\u00fang t\u00f4i cho r\u1eb1ng \u0111\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u00e1ng k\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu. Tr\u00ean th\u1ef1c t\u1ebf, 4 l\u00fd do h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 bao g\u1ed3m \u201cKhuy\u1ebfn m\u1ea1i (78.4%)\u201d v\u00e0 \u201cH\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng, d\u1ec5 mua (76.2%)\u201d (BEAN Survey \u2013 H\u00e0nh vi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m s\u1eefa). N\u0103m 2019, gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa \u0111\u1ea1t 1,048 t\u1ef7 USD, t\u0103ng 8.7% so v\u1edbi n\u0103m 2018.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\">K\u1ebft lu\u1eadn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Hi\u1ec7n nay, kho\u1ea3ng 70% l\u01b0\u1ee3ng s\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh l\u00e0 s\u1eefa ho\u00e0n nguy\u00ean, c\u00f3 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng th\u1ea5p h\u01a1n s\u1eefa t\u01b0\u01a1i v\u1ec1 h\u00e0m l\u01b0\u1ee3ng vitamin v\u00e0 kho\u00e1ng ch\u1ea5t. Do CPTPP, c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u1eeb Nh\u1eadt B\u1ea3n, Singapore v\u00e0 New Zealand kh\u00f4ng c\u00f2n ch\u1ecbu thu\u1ebf nh\u1eadp kh\u1ea9u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m gi\u00e1 s\u1eefa v\u00e0 khi\u1ebfn c\u1ea1nh tranh tr\u1edf n\u00ean gay g\u1eaft h\u01a1n. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eefng y\u00eau c\u1ea7u r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa, th\u1ec3 hi\u1ec7n qua c\u00e1c l\u00fd do l\u1ef1a ch\u1ecdn \u201cKh\u00f4ng ch\u1ea5t ph\u1ee5 gia (89.5%)\u201d v\u00e0 \u201cCh\u1ea5t l\u01b0\u1ee3ng (73.4%)\u201d. Do \u0111\u00f3, c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p; m\u1ed9t s\u1ed1 doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng cao. C\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c bi\u1ebfn \u0111\u00e2y th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh then ch\u1ed1t. S\u1ebd r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd khi theo d\u00f5i li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n tr\u00ean th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xin h\u00e3y \u0111\u1ecdc<a href=\"https:\/\/b-company.jp\/vi\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\"> c\u00e1c b\u00e0i vi\u1ebft \u0111\u00e1nh gi\u00e1 ng\u00e0nh kh\u00e1c<\/a> t\u1eeb ch\u00fang t\u00f4i ho\u1eb7c <a href=\"https:\/\/b-company.jp\/vi\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">y\u00eau c\u1ea7u m\u1ed9t<\/a>!<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><em>Ly Nguyen<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/beansurvey.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kh\u1ea3o s\u00e1t BEAN<\/a><\/li><li><a href=\"https:\/\/baodautu.vn\/de-dam-bao-bien-loi-nhuan-cac-ong-lon-nganh-sua-deu-da-tang-gia-ban-d114566.html\" target=\"_blank\" rel=\"noreferrer noopener\">Bao Dau Tu<\/a><\/li><li><a href=\"https:\/\/vietnamdairy.vn\/2019\/01\/15\/nam-2018-nhung-no-luc-cua-nganh-sua-viet-nam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vietnam Dairy Association<\/a><\/li><li><a href=\"https:\/\/vietnamfinance.vn\/cuoc-choi-moi-sap-xuat-hien-tren-nganh-sua-20180504224242782.htm\">SSI Research<\/a><\/li><li><a href=\"https:\/\/vietnamfinance.vn\/cuoc-choi-moi-sap-xuat-hien-tren-nganh-sua-20180504224242782.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a><\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh s\u1eefa Vi\u1ec7t Nam: C\u01a1 h\u1ed9i cho doanh nghi\u1ec7p ngo\u1ea1i<\/p>","protected":false},"author":3,"featured_media":10461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1160,1138],"class_list":["post-10452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-food-agriculture-en","tag-distribution-eating-out-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dairy Industry of Vietnam 2021: Chances for foreign players - B-Company<\/title>\n<meta name=\"description\" content=\"Many industries have struggled due to COVID-19 but not the dairy market in Vietnam, especially the milk products! 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