{"id":7201,"date":"2015-01-01T10:00:46","date_gmt":"2015-01-01T03:00:46","guid":{"rendered":"http:\/\/b-company.jp\/?p=2450"},"modified":"2021-02-24T14:53:51","modified_gmt":"2021-02-24T07:53:51","slug":"2014-brands-asia-vietnam-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/2014-brands-asia-vietnam-en\/","title":{"rendered":"Brands Asia Vietnam Report 2014"},"content":{"rendered":"

1.      <\/strong>\ud504\ub85c\uc81d\ud2b8 \uac1c\uc694<\/strong><\/p>\n

\uc9c0\uc5ed \uac04 \u201cBrand Asia 2014\u201d <\/strong>\u2019Brand Asia 2014\u2019 \ud504\ub85c\uc81d\ud2b8\ub294 \uc9c0\uc5ed\ubcc4 \uc8fc\uc694 \ube0c\ub79c\ub4dc\uc758 \uc804\ubc18\uc801\uc778 \uacbd\uc7c1\ub825\uc744 \ud3c9\uac00\ud558\uace0, \uc774\ubbf8\uc9c0 \ub3d9\ud5a5\uc744 \uce21\uc815\ud558\uba70, \uace0\uac1d \uc778\uc2dd\uacfc \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uae30\ud0c0 \uc694\uc778\uc744 \ubd84\uc11d\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c Nikkei BP Consulting\uc774 \uc8fc\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc870\uc0ac\ub294 2013\ub144 12\uc6d4\ubd80\ud130 2014\ub144 1\uc6d4\uae4c\uc9c0 \uc544\uc2dc\uc544 12\uac1c\uad6d 27\uac1c \uc8fc\uc694 \ub3c4\uc2dc\uc5d0\uc11c \uc778\ud130\ub137 \uc124\ubb38\uc870\uc0ac, \uac70\ub9ac \uc778\ud130\uc149\ud2b8 \uc870\uc0ac, \uc804\ud654 \uc870\uc0ac \ub4f1 3\uac00\uc9c0 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\uc744 \ud1b5\ud574 \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc870\uc0ac \ub300\uc0c1 \ube0c\ub79c\ub4dc 100\uac1c \uc911 60\uac1c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub294 12\uac1c\uad6d\uc5d0\uc11c \uacf5\ud1b5\uc73c\ub85c \uc120\uc815\ub418\uc5c8\uc73c\uba70, 1) IT\/\uc804\uc790(IT\/Electronic), 2) \uc2dd\uc74c\ub8cc(Food\/Drink), 3) \uc778\ud130\ub137 \uad00\ub828, 4) \uc2a4\ud3ec\uce20\uc6a9\ud488(Sporting), 5) \uc790\ub3d9\ucc28, 6) \uc77c\uc6a9\uc18c\ube44\uc7ac(FMCG), 7) \ub808\uc2a4\ud1a0\ub791, 8) \uae08\uc735, 9) \uc758\ub958\/\ud328\uc158\uc6a9\ud488(Clothing), 10) \uc885\ud569 \ub4f1 10\uac1c \uc0b0\uc5c5\uc73c\ub85c \uad6c\ubd84\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub098\uba38\uc9c0 40\uac1c \ud604\uc9c0 \ube0c\ub79c\ub4dc\ub294 \uad6d\uac00\ubcc4\ub85c \ub2e4\ub974\uac8c \uc120\uc815\ub418\uc5c8\uc73c\uba70, \uc77c\ubd80\ub294 \uad6d\uc81c \ube0c\ub79c\ub4dc\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2.      <\/strong>\uc8fc\uc694 \ubcf4\uace0\uc11c \ub0b4\uc6a9<\/strong><\/p>\n

\u201cBrand Asia Vietnam 2014\u201d <\/strong>\ubcf4\uace0\uc11c\ub294 \u201cBrand Asia 2014\u201d \ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba70, \ub2e4\uc74c \ub450 \uac00\uc9c0 \uc8fc\uc694 \ubaa9\uc801\uc744 \uac16\uc2b5\ub2c8\ub2e4:<\/p>\n

\u2013 \ubca0\ud2b8\ub0a8 \ubc0f \uad6d\uac00 \uadf8\ub8f9\ubcc4 \uc8fc\uc694 \uc0b0\uc5c5\uacfc \ube0c\ub79c\ub4dc\uc758 \ud3c9\uade0 \uc0b0\uc5c5 \uacbd\uc7c1\ub825 \ubc0f \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc744 \uc131\uacfc, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc774\ubbf8\uc9c0, \ud488\uc9c8, \uac00\uc7a5 \ub300\uc911\uc801\uc778 \ubbf8\ub514\uc5b4 \ucc44\ub110 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc778\uc744 \uae30\uc900\uc73c\ub85c \ubd84\uc11d\u00b7\ud3c9\uac00\u00b7\ube44\uad50\ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uacfc \ud2b9\uc131\uc5d0 \uad00\ud55c \ub9c8\ucf00\ud305, \ud22c\uc790 \ubc0f \uae30\ud0c0 \uc778\uc0ac\uc774\ud2b8 \uc870\uc0ac \ud65c\ub3d9\uc744 \uc9c0\uc6d0\ud558\uace0 \ucd09\uc9c4\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uacb0\uacfc\uc640 \ubd84\uc11d\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

3.      <\/strong>\uc8fc\uc694 \uacb0\uacfc<\/strong><\/p>\n

a.      <\/strong>\uc0b0\uc5c5 \uc778\uc9c0\ub3c4\ub294 \uc120\uc9c4\uad6d \uadf8\ub8f9(\uadf8\ub8f9 A)\uacfc \uac1c\ubc1c\ub3c4\uc0c1\uad6d \uadf8\ub8f9(\uadf8\ub8f9 B) \uac04\uc5d0 \ud070 \ucc28\uc774\ub97c \ubcf4\uc785\ub2c8\ub2e4<\/strong><\/p>\n

\uad6d\uac00 \uadf8\ub8f9\uc740 1\uc778\ub2f9 GDP\ub77c\ub294 \uad6d\uac00 \uacbd\uc81c\uc9c0\ud45c\ub97c \uae30\uc900\uc73c\ub85c \ubd84\ub958\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub8f9 A\uc5d0\ub294 \ub300\ub9cc, \ud55c\uad6d, \uc77c\ubcf8, \uc2f1\uac00\ud3ec\ub974\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uadf8\ub8f9 B\uc5d0\ub294 \ubbf8\uc580\ub9c8, \uc778\ub3c4, \ubca0\ud2b8\ub0a8, \uc778\ub3c4\ub124\uc2dc\uc544, \ud0dc\uad6d, \uc911\uad6d, \ub9d0\ub808\uc774\uc2dc\uc544, \ud280\ub974\ud0a4\uc608\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc870\uc0ac \uacb0\uacfc, \uadf8\ub8f9 A\uc758 \ube0c\ub79c\ub4dc\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uadf8\ub8f9 B\uc758 \ube0c\ub79c\ub4dc\ubcf4\ub2e4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ud6e8\uc52c \ub192\uc558\uc73c\uba70, \ud2b9\ud788 \ub808\uc2a4\ud1a0\ub791 \ubc0f \uc758\ub958 \uc0b0\uc5c5\uc5d0\uc11c \uadf8 \ucc28\uc774\uac00 \ub450\ub4dc\ub7ec\uc84c\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 \uadf8\ub8f9 B\uc758 \ub2e4\ub978 \uad6d\uac00\ubcf4\ub2e4 \ud06c\uac8c \ub0ae\uc558\uc73c\uba70, \uae08\uc735\uacfc \uc758\ub958 \uc0b0\uc5c5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uaca9\ucc28\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

b.      <\/strong>TV\ub294 \uc870\uc0ac \ub300\uc0c1 \uad6d\uac00\uc5d0\uc11c \uc81c\ud488 \uad11\uace0\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \ud65c\uc6a9\ub418\ub294 \ucc44\ub110\uc785\ub2c8\ub2e4<\/strong><\/p>\n

TV\ub294 \ubca0\ud2b8\ub0a8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\ub978 \uc870\uc0ac \ub300\uc0c1 \uad6d\uac00\uc5d0\uc11c\ub3c4 \ub300\ubd80\ubd84\uc758 \uc870\uc0ac \ub300\uc0c1 \ube0c\ub79c\ub4dc\uc640 \uc0b0\uc5c5\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uad11\uace0 \ubc0f \ubbf8\ub514\uc5b4 \ucc44\ub110\ub85c\uc11c\uc758 \uc9c0\uc704\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc870\uc0ac \ub300\uc0c1 \uad6d\uac00\uc758 \uc808\ubc18\uc5d0\uc11c \ub450 \ubc88\uc9f8\ub85c \uc778\uae30 \uc788\ub294 \uad11\uace0 \ucc44\ub110\uc778 \ubc18\uba74, \ubca0\ud2b8\ub0a8\uc5d0\uc11c\ub294 \uc138 \ubc88\uc9f8\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc80a\uc740 \uc774\uc6a9\uc790\uc758 \uc811\uadfc\ub960\uc774 \ube60\ub974\uac8c \uc99d\uac00\ud558\uba74\uc11c \uc774 \ucc44\ub110\uacfc SNS(Social Network Service)\uc758 \uc911\uc694\uc131\ub3c4 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \ub192\uc544\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \uc0c8\ub85c\uc6b4 \uace0\uac1d \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

c.       <\/strong>\uc678\uad6d \ube0c\ub79c\ub4dc\uac00 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uacc4\uc18d \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4<\/strong><\/p>\n

\uc678\uad6d \ube0c\ub79c\ub4dc\ub294 \uc0c1\uc704 10\uc704 \uc911 8\uac1c\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uacc4\uc18d \uc9c0\ubc30\ud558\uace0 \uc788\ub294 \ubc18\uba74, \ud604\uc9c0 \ube0c\ub79c\ub4dc\ub294 2\uac1c\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uc810\uc218\ub294 \ud558\ub77d\ud588\uc9c0\ub9cc Honda\ub294 2013\ub144\ubcf4\ub2e4 \ud55c \uacc4\ub2e8 \uc0c1\uc2b9\ud558\uba70 \uc885\ud569 \uc810\uc218 1\uc704 \ube0c\ub79c\ub4dc\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Apple\uacfc Microsoft\ub294 2014\ub144 \uc885\ud569 \uc810\uc218 \uc0c1\uc704 10\uc704 \ubaa9\ub85d\uc5d0 \uc9c4\uc785\ud558\uba70 \ud070 \ud3ed\uc758 \uc21c\uc704 \uc0c1\uc2b9\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ub450 \ud604\uc9c0 \ube0c\ub79c\ub4dc\ub294 \uc21c\uc704\uac00 \ud06c\uac8c \ud558\ub77d\ud588\ub294\ub370, Vinamilk\ub294 \uc0c1\uc704 3\uc704\uad8c\uc744 \uc720\uc9c0\ud558\uc9c0 \ubabb\ud588\uace0 Trung Nguyen\uc740 \ud558\uc704\uad8c\uc73c\ub85c \ub0b4\ub824\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n

4.      <\/strong>\ud45c \ubaa9\ucc28<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
1.<\/td>\n\ud504\ub85c\uc81d\ud2b8 \ubc0f \ubcf4\uace0\uc11c \uc18c\uac1c<\/td>\n<\/tr>\n
2.<\/td>\n\uc0b0\uc5c5 \ubd84\uc11d<\/td>\n<\/tr>\n
2.1.<\/td>\n\uad6d\uac00 \uadf8\ub8f9\ubcc4 \ucc28\uc774<\/td>\n<\/tr>\n
2.2.<\/td>\n\ubca0\ud2b8\ub0a8\uacfc \uae30\ud0c0 \uac1c\ubc1c\ub3c4\uc0c1\uad6d \uac04 \ucc28\uc774<\/td>\n<\/tr>\n
2.3.<\/td>\n\ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5<\/td>\n<\/tr>\n
3.<\/td>\n\ubca0\ud2b8\ub0a8\uc758 \ube0c\ub79c\ub4dc<\/td>\n<\/tr>\n
3.1.<\/td>\nIT\/\uc804\uc790<\/td>\n<\/tr>\n
3.2.<\/td>\n\uc74c\ub8cc<\/td>\n<\/tr>\n
3.3.<\/td>\n\ud1b5\uc2e0<\/td>\n<\/tr>\n
3.4.<\/td>\n\uc778\ud130\ub137 \uad00\ub828<\/td>\n<\/tr>\n
3.5.<\/td>\n\uc2a4\ud3ec\uce20\uc6a9\ud488<\/td>\n<\/tr>\n
3.6.<\/td>\n\uc790\ub3d9\ucc28<\/td>\n<\/tr>\n
3.7.<\/td>\n\uc74c\uc2dd<\/td>\n<\/tr>\n
3.8.<\/td>\nFMCG<\/td>\n<\/tr>\n
3.9.<\/td>\n\uc2dd\ub2f9<\/td>\n<\/tr>\n
3.10.<\/td>\n\uc7ac\uc6d0<\/td>\n<\/tr>\n
3.11.<\/td>\n\uc758\ub958<\/td>\n<\/tr>\n
4.<\/td>\n\ubd80\ub85d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4. \u00a0 \u00a0 \u00a0\ucd94\uac00 \uc815\ubcf4<\/strong><\/p>\n

\ubcf8 \ubcf4\uace0\uc11c\ub294 2015\ub144 3\uc6d4\uc5d0 \uc791\uc131\ub418\uc5c8\uc73c\uba70, \uc804\ub144\ub3c4 \uc815\ubcf4\ub97c \ub2e4\ub8f9\ub2c8\ub2e4. \uc77c\ubcf8 \ucd5c\ucd08\uc758 \uc2dc\uc7a5\uc870\uc0ac \uae30\uc5c5\uc73c\ub85c\uc11c <\/strong>\ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uc0ac\uc5c5\uc801 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  • \ucd5c\uace0 \uc218\uc900\uc758 \ubb38\uc81c \ud574\uacb0<\/li>\n
  • \ud488\uc9c8 \ubcf4\uc99d<\/li>\n
  • \uc5b8\uc5b4 \uc7a5\ubcbd \uc5c6\uc74c<\/li>\n
  • \uc9c0\uc5ed \ud2b9\ud654<\/li>\n<\/ul>\n

    \uc804\uccb4 \ubcf4\uace0\uc11c\ub97c \uad6c\ub9e4\ud558\ub824\uba74 \uc5ec\uae30\uc5d0\uc11c \ub4f1\ub85d\ud558\uace0 \uc694\uad6c\uc0ac\ud56d\uc744 \uba85\uc2dc\ud558\uac70\ub098, (84) 4 3978 5165 \ub610\ub294 (84) 8 3910 391\ub85c \ubb38\uc758\ud574 \uc8fc\uc2ed\uc2dc\uc624.<\/p>","protected":false},"excerpt":{"rendered":"

    1. \ud504\ub85c\uc81d\ud2b8 \uac1c\uc694 \uc9c0\uc5ed \uac04 "Brand Asia 2014" \ud504\ub85c\uc81d\ud2b8\ub294 Nikkei BP Consulting\uc774 \uc8fc\ub3c4\ud558\uba70, \ub2e4\uc591\ud55c \uc9c0\uc5ed \uac04 \uc8fc\uc694 \ube0c\ub79c\ub4dc\uc758 \uc804\ubc18\uc801\uc778 \uac15\uc810\uc744 \ud3c9\uac00\ud558\uace0, \uc774\ubbf8\uc9c0 \ud2b8\ub80c\ub4dc\ub97c \uce21\uc815\ud558\uace0, \uace0\uac1d\uc758 \uc778\uc2dd \ubc0f \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uae30\ud0c0 \uc694\uc18c\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. 2013\ub144 12\uc6d4\ubd80\ud130 2014\ub144 1\uc6d4\uae4c\uc9c0 \uc544\uc2dc\uc544 12\uac1c\uad6d\uc758 27\uac1c \ub300\ub3c4\uc2dc\uc5d0\uc11c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":3,"featured_media":2562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1198,1246],"class_list":["post-7201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement-en","tag-life-public-service-en","tag-reports-en"],"yoast_head":"\nBrands Asia Vietnam Report 2014 - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/2014-brands-asia-vietnam-en\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Asia Vietnam Report 2014\" \/>\n<meta property=\"og:description\" content=\"1.      Project Overview The cross-regional \u201cBrand Asia 2014\u201d project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands\u2019 overall strengths, measure image trends, analyze customers\u2019 perceptions and other factors that has influence on brands\u2019 performances. 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