{"id":7201,"date":"2015-01-01T10:00:46","date_gmt":"2015-01-01T03:00:46","guid":{"rendered":"http:\/\/b-company.jp\/?p=2450"},"modified":"2021-02-24T14:53:51","modified_gmt":"2021-02-24T07:53:51","slug":"2014-brands-asia-vietnam-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/2014-brands-asia-vietnam-en\/","title":{"rendered":"\ube0c\ub79c\ub4dc \uc544\uc2dc\uc544 \ubca0\ud2b8\ub0a8 \ubcf4\uace0\uc11c 2014"},"content":{"rendered":"

1.      <\/strong>\ud504\ub85c\uc81d\ud2b8 \uac1c\uc694<\/strong><\/p>\n

\uc9c0\uc5ed \uac04 \u201c\ube0c\ub79c\ub4dc \uc544\uc2dc\uc544 2014\u201d <\/strong>\uc774 \ud504\ub85c\uc81d\ud2b8\ub294 Nikkei BP Consulting\uc774 \uc8fc\ub3c4\ud558\uba70, \ub2e4\uc591\ud55c \uc9c0\uc5ed, \uc8fc\uc694 \ube0c\ub79c\ub4dc\uc758 \uc804\ubc18\uc801\uc778 \uac15\uc810, \uc774\ubbf8\uc9c0 \ud2b8\ub80c\ub4dc \uce21\uc815, \uace0\uac1d \uc778\uc2dd \ubd84\uc11d \ubc0f \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uae30\ud0c0 \uc694\uc18c\ub97c \ud3c9\uac00\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. 2013\ub144 12\uc6d4\ubd80\ud130 2014\ub144 1\uc6d4\uae4c\uc9c0 12\uac1c \uc544\uc2dc\uc544 \uad6d\uac00\uc758 27\uac1c \ub300\ub3c4\uc2dc\uc5d0\uc11c \uc778\ud130\ub137 \uc124\ubb38 \uc870\uc0ac, \uac70\ub9ac \uce90\uce58, \uc804\ud654\uc758 3\uac00\uc9c0 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\uc744 \ud1b5\ud574 \uc2e4\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc870\uc0ac\ub41c 100\uac1c \ube0c\ub79c\ub4dc \uc911 12\uac1c\uad6d\uc5d0\uc11c 60\uac1c\uc758 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub97c \uacf5\ud1b5\uc801\uc73c\ub85c \uc120\ud0dd\ud558\uc5ec 10\uac1c \uc0b0\uc5c5\uc73c\ub85c \ub098\ub215\ub2c8\ub2e4. 1) IT\/\uc804\uc790(IT\/\uc804\uc790), 2) \uc2dd\ud488\/\uc74c\ub8cc, 3) \uc778\ud130\ub137 \uad00\ub828, 4) \uc2a4\ud3ec\uce20\uc6a9\ud488(\uc2a4\ud3ec\uce20), 5) \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4, 6) \uc77c\uc6a9\uc18c\ube44\uc7ac(FMCG), 7) \ub808\uc2a4\ud1a0\ub791, 8) \uae08\uc735, 9) \uc758\ub958\/\ud328\uc158 \ud488\ubaa9(\uc758\ub958), 10) \ub2e4\uac01\ud654. \ub098\uba38\uc9c0 40\uac1c\uc758 \ub85c\uceec \ube0c\ub79c\ub4dc\ub294 \ud2b9\uc815 \uad6d\uac00\ubcc4\ub85c \ub2e4\ub974\uac8c \uc120\ud0dd\ub418\uc5c8\uc2b5\ub2c8\ub2e4(\uc77c\ubd80\ub294 \uad6d\uc81c \ube0c\ub79c\ub4dc\uc77c \uc218 \uc788\uc74c).<\/p>\n

2.      <\/strong>\uc8fc\uc694 \ubcf4\uace0 \ubb38\uc81c<\/strong><\/p>\n

\u201c\ube0c\ub79c\ub4dc \uc544\uc2dc\uc544 \ubca0\ud2b8\ub0a8 2014\u201d <\/strong>\ubcf4\uace0\uc11c\ub294 2\uac00\uc9c0 \uc8fc\uc694 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 "Brand Asia 2014" \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \uc131\uacfc, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc774\ubbf8\uc9c0, \ud488\uc9c8, \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ubbf8\ub514\uc5b4 \ucc44\ub110 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc18c\uc5d0 \ub300\ud574 \ubca0\ud2b8\ub0a8\uacfc \ub2e4\ub978 \uad6d\uac00 \uadf8\ub8f9\uc758 \uc8fc\uc694 \uc0b0\uc5c5 \ubc0f \ube0c\ub79c\ub4dc\uc758 \ud3c9\uade0 \uc0b0\uc5c5 \uac15\uc810\uacfc \ube0c\ub79c\ub4dc \uac15\uc810\uc744 \ubd84\uc11d, \ud3c9\uac00 \ubc0f \ube44\uad50\ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \ube0c\ub79c\ub4dc \uac15\uc810\uacfc \ud2b9\uc131\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud305, \ud22c\uc790 \ubc0f \uae30\ud0c0 \ud1b5\ucc30\ub825 \uc788\ub294 \uc5f0\uad6c \ud65c\ub3d9\uc744 \uc9c0\uc6d0\ud558\uace0 \ucd09\uc9c4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uacb0\uacfc\uc640 \ubd84\uc11d\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

3.      <\/strong>\uc8fc\uc694 \uacb0\uacfc<\/strong><\/p>\n

\uc5d0\uc774.      <\/strong>\uc0b0\uc5c5 \uc778\uc2dd\uc740 \uc120\uc9c4 \uadf8\ub8f9(\uadf8\ub8f9 A)\uacfc \uac1c\ubc1c \uadf8\ub8f9(\uadf8\ub8f9 B) \uac04\uc5d0 \ud070 \ucc28\uc774\ub97c \ubcf4\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

\uad6d\uac00 \uadf8\ub8f9\uc740 \uad6d\uac00 \uacbd\uc81c \uc9c0\ud45c\uc778 1\uc778\ub2f9 GDP\ub97c \uae30\uc900\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4. A \uadf8\ub8f9\uc5d0\ub294 \ub300\ub9cc, \ud55c\uad6d, \uc77c\ubcf8, \uc2f1\uac00\ud3ec\ub974\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. B \uadf8\ub8f9\uc5d0\ub294 \ubbf8\uc580\ub9c8, \uc778\ub3c4, \ubca0\ud2b8\ub0a8, \uc778\ub3c4\ub124\uc2dc\uc544, \ud0dc\uad6d, \uc911\uad6d, \ub9d0\ub808\uc774\uc2dc\uc544, \ud130\ud0a4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c A \uadf8\ub8f9\uc758 \ube0c\ub79c\ub4dc\ub294 \uc77c\ubc18\uc801\uc73c\ub85c B \uadf8\ub8f9\ubcf4\ub2e4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ud6e8\uc52c \ub192\uc73c\uba70, \ud2b9\ud788 \uc678\uc2dd \ubc0f \uc758\ub958 \uc0b0\uc5c5\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 B \uadf8\ub8f9\uc758 \ub2e4\ub978 \uad6d\uac00\ub4e4\ubcf4\ub2e4 \ud604\uc800\ud788 \ub0ae\uc73c\uba70, \uae08\uc735\uacfc \uc758\ub958 \uc0b0\uc5c5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uaca9\ucc28\ub97c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n

\ube44.      <\/strong>\uc870\uc0ac\ub41c \uad6d\uac00\uc5d0\uc11c\ub294 TV\uac00 \uc81c\ud488\uc744 \uad11\uace0\ud558\ub294 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ucc44\ub110\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

TV\ub294 \ubca0\ud2b8\ub0a8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\ub978 \uc870\uc0ac \ub300\uc0c1 \uad6d\uac00\uc5d0\uc11c\ub3c4 \uc870\uc0ac \ub300\uc0c1 \ube0c\ub79c\ub4dc\uc640 \uc0b0\uc5c5\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uad11\uace0 \ubc0f \ubbf8\ub514\uc5b4 \uc18c\uc2a4\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc870\uc0ac \ub300\uc0c1 \uad6d\uac00\uc758 \uc808\ubc18\uc5d0\uc11c \ub450 \ubc88\uc9f8\ub85c \uc778\uae30 \uc788\ub294 \uad11\uace0 \ucc44\ub110\uc774\uc9c0\ub9cc, \ubca0\ud2b8\ub0a8\uc5d0\uc11c\ub294 \uc138 \ubc88\uc9f8\ub85c \ub192\uc740 \uc21c\uc704\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc80a\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc811\uc18d\ub960\uc774 \ube60\ub974\uac8c \uc99d\uac00\ud568\uc5d0 \ub530\ub77c, \uc6f9\uc0ac\uc774\ud2b8\uc640 SNS(\uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \uc11c\ube44\uc2a4)\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uae30\ub300\ub97c \ubaa8\uc73c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc74c.       <\/strong>\uc678\uad6d \ube0c\ub79c\ub4dc\uac00 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uacc4\uc18d \uc6b0\uc704\ub97c \uc810\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/strong><\/p>\n

\uc678\uad6d \ube0c\ub79c\ub4dc\uac00 \uc0c1\uc704 10\uc704 \uc548\uc5d0 8\uac1c \ube0c\ub79c\ub4dc\ub97c \ud3ec\ud568\ud558\uba70 \uc2dc\uc7a5\uc744 \uacc4\uc18d \uc7a5\uc545\ud558\uace0 \uc788\ub294 \ubc18\uba74, \uad6d\ub0b4 \ube0c\ub79c\ub4dc\ub294 \ub2e8 2\uac1c\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc810\uc218 \ud558\ub77d\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ud63c\ub2e4\ub294 2013\ub144\ubcf4\ub2e4 \ud55c \ub2e8\uacc4 \uc0c1\uc2b9\ud558\uc5ec \uc804\uccb4 \uc810\uc218\uac00 \uac00\uc7a5 \ub192\uc740 \uc120\ub450 \ube0c\ub79c\ub4dc\uc5d0 \uc62c\ub790\uc2b5\ub2c8\ub2e4. \uc560\ud50c\uacfc \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\ub294 2014\ub144 \uc804\uccb4 \uc810\uc218 \uc21c\uc704\uc5d0\uc11c \uc0c1\uc704 10\uc704 \uc548\uc5d0 \uc9c4\uc785\ud558\ub294 \ub370 \ud070 \uc9c4\uc804\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ube44\ub098\ubc00\ud06c\uac00 \uc0c1\uc704 3\uc704\uad8c \uc720\uc9c0\uc5d0 \uc2e4\ud328\ud558\uace0 \ucb5d\uc751\uc6b0\uc60c\uc774 \ud558\uc704\uad8c\uc73c\ub85c \ucd94\ub77d\ud558\uba74\uc11c \ub450 \uad6d\ub0b4 \ube0c\ub79c\ub4dc\ub294 \uc2ec\uac01\ud55c \uc21c\uc704 \ud558\ub77d\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

4.      <\/strong>\ud45c \ub0b4\uc6a9<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
1.<\/td>\n\ud504\ub85c\uc81d\ud2b8 \ubc0f \ubcf4\uace0\uc11c \uc815\ubcf4<\/td>\n<\/tr>\n
2.<\/td>\n\uc0b0\uc5c5 \ubd84\uc11d<\/td>\n<\/tr>\n
2.1.<\/td>\n\uad6d\uac00\ubcc4 \uadf8\ub8f9\ubcc4 \ucc28\uc774<\/td>\n<\/tr>\n
2.2.<\/td>\n\ubca0\ud2b8\ub0a8\uacfc \ub2e4\ub978 \uac1c\ubc1c\ub3c4\uc0c1\uad6d\uc758 \ucc28\uc774\uc810<\/td>\n<\/tr>\n
2.3.<\/td>\n\ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5<\/td>\n<\/tr>\n
3.<\/td>\n\ubca0\ud2b8\ub0a8\uc758 \ube0c\ub79c\ub4dc<\/td>\n<\/tr>\n
3.1.<\/td>\nIT\/\uc804\uc790<\/td>\n<\/tr>\n
3.2.<\/td>\n\ub9c8\uc2dc\ub2e4<\/td>\n<\/tr>\n
3.3.<\/td>\n\ud1b5\uc2e0<\/td>\n<\/tr>\n
3.4.<\/td>\n\uc778\ud130\ub137 \uad00\ub828<\/td>\n<\/tr>\n
3.5.<\/td>\n\uc2a4\ud3ec\uce20<\/td>\n<\/tr>\n
3.6.<\/td>\n\uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4<\/td>\n<\/tr>\n
3.7.<\/td>\n\uc74c\uc2dd<\/td>\n<\/tr>\n
3.8.<\/td>\nFMCG<\/td>\n<\/tr>\n
3.9.<\/td>\n\uc2dd\ub2f9<\/td>\n<\/tr>\n
3.10.<\/td>\n\uc7ac\uc6d0<\/td>\n<\/tr>\n
3.11.<\/td>\n\uc758\ub958<\/td>\n<\/tr>\n
4.<\/td>\n\ubd80\ub85d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4. \ucd94\uac00 \uc815\ubcf4<\/strong><\/p>\n

\uc774 \ubcf4\uace0\uc11c\ub294 \uc804\ub144\ub3c4 \uc815\ubcf4\ub97c \ub2f4\uace0 \uc788\uc73c\uba70 2015\ub144 3\uc6d4\uc5d0 \uc644\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8 \ucd5c\ucd08\uc758 \uc2dc\uc7a5\uc870\uc0ac \uae30\uc5c5\uc73c\ub85c\uc11c <\/strong>\ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uc0ac\uc5c5\uc801 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  • \ucd5c\uace0 \uc218\uc900\uc758 \ubb38\uc81c \ud574\uacb0<\/li>\n
  • \ud488\uc9c8 \ubcf4\uc99d<\/li>\n
  • \uc5b8\uc5b4 \uc7a5\ubcbd \uc5c6\uc74c<\/li>\n
  • \uc9c0\uc5ed \ud2b9\ud654<\/li>\n<\/ul>\n

    \uc804\uccb4 \ubcf4\uace0\uc11c\ub97c \uad6c\ub9e4\ud558\ub824\uba74 \uc5ec\uae30\uc5d0\uc11c \ub4f1\ub85d\ud558\uace0 \uc694\uad6c \uc0ac\ud56d\uc744 \uc9c0\uc815\ud558\uac70\ub098 (84) 4 3978 5165 \ub610\ub294 (84) 8 3910 391\uc744 \ud1b5\ud574 \ubb38\uc758\ud558\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"

    1. \ud504\ub85c\uc81d\ud2b8 \uac1c\uc694 \uc9c0\uc5ed \uac04 "Brand Asia 2014" \ud504\ub85c\uc81d\ud2b8\ub294 Nikkei BP Consulting\uc774 \uc8fc\ub3c4\ud558\uba70, \ub2e4\uc591\ud55c \uc9c0\uc5ed \uac04 \uc8fc\uc694 \ube0c\ub79c\ub4dc\uc758 \uc804\ubc18\uc801\uc778 \uac15\uc810\uc744 \ud3c9\uac00\ud558\uace0, \uc774\ubbf8\uc9c0 \ud2b8\ub80c\ub4dc\ub97c \uce21\uc815\ud558\uace0, \uace0\uac1d\uc758 \uc778\uc2dd \ubc0f \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uae30\ud0c0 \uc694\uc18c\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. 2013\ub144 12\uc6d4\ubd80\ud130 2014\ub144 1\uc6d4\uae4c\uc9c0 \uc544\uc2dc\uc544 12\uac1c\uad6d\uc758 27\uac1c \ub300\ub3c4\uc2dc\uc5d0\uc11c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":3,"featured_media":2562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1198,1246],"yoast_head":"\nBrands Asia Vietnam Report 2014 - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/2014-brands-asia-vietnam-en\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Asia Vietnam Report 2014 - B-Company\" \/>\n<meta property=\"og:description\" content=\"1.      Project Overview The cross-regional \u201cBrand Asia 2014\u201d project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands\u2019 overall strengths, measure image trends, analyze customers\u2019 perceptions and other factors that has influence on brands\u2019 performances. 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