{"id":3391,"date":"2015-10-15T10:00:37","date_gmt":"2015-10-15T03:00:37","guid":{"rendered":"http:\/\/b-company.jp\/?p=3391"},"modified":"2024-06-25T15:46:42","modified_gmt":"2024-06-25T08:46:42","slug":"mobile-marketing-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/mobile-marketing-en\/","title":{"rendered":"\ubaa8\ubc14\uc77c \uae30\uae30\uc758 \uae09\uc18d\ud55c \ud655\uc0b0\uc73c\ub85c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud655\ub300 \uac00\uc18d\ud654"},"content":{"rendered":"

13-10-2015<\/p>\n

GfK \ubcf4\ub3c4\uc5d0 \ub530\ub974\uba74, 2014\ub144 \ubca0\ud2b8\ub0a8\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \ud310\ub9e4\ub7c9\uc740 600\ub9cc \ub300\uc5d0 \ub2ec\ud558\uba70 \ub3d9\ub0a8\uc544\uc2dc\uc544 7\uac1c\uad6d \uc911 \uc138 \ubc88\uc9f8\ub85c \ud070 \uc2dc\uc7a5\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uae09\uc18d\ud55c \ud655\uc0b0\uc5d0 \ub530\ub77c \uc628\ub77c\uc778 \ud65c\ub3d9\ub3c4 \ub9ce\uc740 \ubcc0\ud654\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798\uc815\ubcf4\uae30\uc220\uc6d0(VECITA)\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 2014\ub144 \ub370\uc2a4\ud06c\ud1b1 PC\uc758 \uc6f9 \ud2b8\ub798\ud53d\uc740 84%(2010\ub144)\uc5d0\uc11c 33%\ub85c \uac10\uc18c\ud55c \ubc18\uba74, \ubaa8\ubc14\uc77c \uae30\uae30\uc758 \ud2b8\ub798\ud53d\uc740 27%\uc5d0\uc11c 65%\ub85c \uae09\uaca9\ud788 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc751\ub2f5\uc790 \uc911 58%\ub294 \uc628\ub77c\uc778 \uad6c\ub9e4 \uacbd\ud5d8\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, \uc774 \uc911 13%\ub294 \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uad6c\ub9e4\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub098 \uc804\ub144 \ub300\ube44 \ub450 \ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n


\n<\/p>\n

\uac01 \uae30\uc5c5\uc758 \ub178\ub825\uc740 \uc5b4\ub5a8\uae4c\uc694? \ubca0\ud2b8\ub0a8\uc5d0\ub294 \uc790\uccb4 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubcf4\uc720\ud55c \uae30\uc5c5\uc774 45%\uc5d0 \ub2ec\ud558\uba70, \uadf8\uc911 15%\ub294 \ubaa8\ubc14\uc77c \uce5c\ud654\uc801\uc774\uace0, 11%\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc5c5\uc774 \ud310\ub9e4 \ubaa9\uc801\uc73c\ub85c \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uac01 \ud310\ub9e4 \ucc44\ub110\uc758 \ud6a8\uacfc\uc5d0 \ub300\ud55c \uae30\uc5c5 \ub2f4\ub2f9\uc790\uc758 \ud3c9\uac00\uc5d0 \ub530\ub974\uba74, \uc6f9\uc0ac\uc774\ud2b8\ub294 23%\ub85c \ub192\uc740 \ud6a8\uacfc, 48%\ub294 \ubcf4\ud1b5 \ud6a8\uacfc, 29%\ub294 \ub0ae\uc740 \ud6a8\uacfc\ub85c \ud3c9\uac00\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubc18\uba74 \ubaa8\ubc14\uc77c \uc571\uc740 \uac01\uac01 13%\ub85c \ub192\uc740 \ud6a8\uacfc, 44%\ub294 \ubcf4\ud1b5 \ud6a8\uacfc, 43%\ub294 \ub0ae\uc740 \ud6a8\uacfc\ub85c \ud3c9\uac00\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc571\uc740 \uc6f9\uc0ac\uc774\ud2b8\ubcf4\ub2e4 \ub0ae\uc740 \ud3c9\uac00\ub97c \ubc1b\uc558\uc9c0\ub9cc, \uc77c\ubd80 \uae30\uc5c5\uc740 \uc774 \ucc44\ub110\uc744 \ud65c\uc6a9\ud558\uc5ec \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ucd5c\ub300 \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc5c5\uc778 \ub77c\uc790\ub2e4 \ubca0\ud2b8\ub0a8\uc740 \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac1c\ubc1c\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud558\uc5ec 2015\ub144 3\uc6d4 \ubaa8\ubc14\uc77c \uc811\uc18d\uc744 \ud1b5\ud574 30%\uc758 \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc740 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc5d0 \ud070 \uae30\ub300\ub97c \uac78\uc9c0 \uc54a\uace0 \uc788\uc73c\uba70, \uc0ac\uc6a9\ub7c9\uc740 1% \ubbf8\ub9cc\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc678\uad6d \uc790\ubcf8\uc744 \ubcf4\uc720\ud55c \uae30\uc5c5\ub4e4\uc740 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \ud6a8\uacfc\uc801\uc778 \uc6b4\uc601\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 ANZ \ubca0\ud2b8\ub0a8 \uc740\ud589\uc758 \ud31d\uc5c5 \uad11\uace0\ub294 \ub2e8 2\uc8fc \ub9cc\uc5d0 120\ub9cc \uba85\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud588\uace0, 350\ub9cc \ud398\uc774\uc9c0 \ubdf0\uc640 12\ub9cc \uac74\uc758 \ud074\ub9ad\uc744 \uae30\ub85d\ud588\uc73c\uba70, \ud074\ub9ad\ub960(CTR)\uc740 35%\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \ud65c\uc6a9\ud558\ub294 \uc628\ub77c\uc778 \uad11\uace0 \uc218\ub2e8\uc740 \ud398\uc774\uc2a4\ubd81 \ud32c \ud398\uc774\uc9c0 \uad6c\ucd95\uacfc \uad6c\uae00 SEO\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad6c\uae00\uacfc \ud398\uc774\uc2a4\ubd81\uc774 \ubaa8\ubc14\uc77c \uc11c\ube44\uc2a4 \uac1c\uc120\uc5d0 \uc9d1\uc911\ud568\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uae30\uc5c5\ub4e4\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc73c\ub85c \uad11\uace0 \ubc29\uc2dd\uc744 \uc804\ud658\ud560 \uac83\uc785\ub2c8\ub2e4. \uba38\uc9c0\uc54a\uc544 \uc774\ub7ec\ud55c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc758 \ud544\uc694\uc131\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc5ed \ub9c8\ucf00\ud130\ub4e4\uc740 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc758 \uc804\uac1c\uc5d0 \ub354\uc6b1 \uc9d1\uc911\ud558\uae30 \uc2dc\uc791\ud588\uc9c0\ub9cc, \uadf8\ub4e4\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \ubaa8\ubc14\uc77c \uae30\uae30\uc758 \uc720\ub9ac\ud55c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \ub4ef\ud558\uba70, \uc5ec\uc804\ud788 "\ud070 \ud654\uba74\uc5d0 \uacc4\uc18d \ud31d\uc5c5 \uad11\uace0\uac00 \ub5a0\uc11c \uc0ac\uc6a9\uc790\ub97c \uc9dc\uc99d\ub098\uac8c \ud55c\ub2e4" \ub610\ub294 "\ub370\uc774\ud130\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc5c6\ub2e4"\uc640 \uac19\uc740 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc774 \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/p>\n

\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc740 \uc6b0\uc218\ud55c \ud658\uacbd\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc544\uc9c1 \ubbf8\uac1c\ubc1c \uc0c1\ud0dc\uc774\uba70, \uc774\ub7ec\ud55c \ud658\uacbd \ub355\ubd84\uc5d0 \ud5a5\ud6c4 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \uc774\ub8f0 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ubbc0\ub85c, \uc9c0\uae08\uc740 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uc758 \uacf5\uae09\uacfc \uc218\uc694\ub97c \ubaa8\ub450 \ud655\ub300\ud574\uc57c \ud560 \uc2dc\uc810\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc2dc\uc7a5\uc740 \uc0ac\uc6a9\uc790\uc640 \uacf5\uae09\uc790 \ubaa8\ub450\uc5d0\uac8c \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \ud070 \uc0ac\uc5c5 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud560 \uac83\uc785\ub2c8\ub2e4.
\n\ucd9c\ucc98: VECITA(\ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc815\ubcf4\uae30\uc220\uccad)<\/p>\n

B&Company Vietnam \u2013 \uc2a4\uae30\uc57c\ub9c8 \ubaa8\ud1a0\ud558\ub8e8<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

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