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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

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Vietnam\u2019s dairy industry is entering a new phase of development following the Government\u2019s issuance of Decision No. 309\/QD-TTg on the Strategy for the Development of the Dairy Industry to 2030, with a Vision to 2045. Although the market has already reached a considerable scale, processing capacity has become increasingly modern, and many large players are now active in the sector, the industry still faces a core bottleneck: domestic fresh milk supply has not kept pace with processing demand. The new strategy, therefore, aims not only to expand the industry\u2019s scale but also to complete the value chain, improve raw-material self-sufficiency, and strengthen linkages across the sector.<\/p>\n

Overview of Vietnam\u2019s dairy industry<\/strong><\/h3>\n

In 2025, Vietnam\u2019s dairy industry operated in the context of both global and domestic economic volatility, affected by the global milk price downcycle, trade tensions, climate change, and the slow recovery of consumer demand. Nevertheless, according to the Vietnam Dairy Association (VDA), total industry revenue in 2025 was estimated at VND 133,042 trillion, up around 1% compared to 2024. In the same year, fresh milk output was estimated at approximately 1.67 billion liters, while milk powder output reached around 154 thousand tons. These figures suggest that the industry has maintained both a large scale and a certain degree of stability[1]<\/a>.<\/p>\n

Number of milk and dairy-product processing companies in Vietnam, 2016\u20132024<\/strong><\/p>\n

Unit: companies
\n\"Number<\/p>\n

Source: B&Company\u2019s Enterprise Database<\/p>\n

In addition to revenue and output scale, the number of companies engaged in milk and dairy-product processing in Vietnam has also increased significantly over the past decade. From 213 companies in 2016, the number more than doubled to 467 in 2024, reflecting the industry\u2019s growing attractiveness to manufacturers. Although there was a slight decline in 2021\u20132022, the strong recovery from 2023 suggests that Vietnam\u2019s dairy market continues to be viewed as stable, albeit highly competitive.<\/p>\n

In terms of market structure, Vietnam\u2019s dairy industry is currently led by a group of major domestic and multinational corporations, each holding different strengths across segments ranging from liquid milk and fresh milk to milk powder and specialized nutrition.<\/p>\n

Table: Key players in the Vietnam dairy industry<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/strong><\/td>\nCompany<\/strong><\/td>\nCountry of origin<\/strong><\/td>\nBrands<\/strong><\/td>\nKey products<\/strong><\/td>\n<\/tr>\n
1<\/td>\nVinamilk<\/a><\/td>\nVietnam<\/td>\nVinamilk, Green Farm, Ong Tho, Probi, Susu, Optimum Gold<\/td>\nLiquid milk, yogurt, condensed milk, milk powder<\/td>\n<\/tr>\n
2<\/td>\nTH true MILK \/ TH Group<\/a><\/td>\nVietnam<\/td>\nTH true MILK, TH true YOGURT, TH TOPKID<\/td>\nFresh milk, yogurt, premium\/organic dairy products<\/td>\n<\/tr>\n
3<\/td>\nFrieslandCampina Vietnam<\/a><\/td>\nNetherlands<\/td>\nDutch Lady, Friso, Fristi, Yomost<\/td>\nLiquid milk, infant formula, drinking yogurt, condensed milk<\/td>\n<\/tr>\n
4<\/td>\nNutifood<\/a><\/td>\nVietnam<\/td>\nNutiMilk, GrowPLUS+, Nuvi Growth Height<\/td>\nMilk powder, child nutrition, specialized adult nutrition<\/td>\n<\/tr>\n
5<\/td>\nLOF \/ IDP<\/a><\/td>\nVietnam<\/td>\nKun, LOF, Malto, LOF Ba V\u00ec<\/td>\nDrinking yogurt, fruit milk, nutritional beverages, mass-market liquid milk<\/td>\n<\/tr>\n
6<\/td>\nMoc Chau Milk<\/a><\/td>\nVietnam<\/td>\nMoc Chau Milk, Moc Chau Creamery<\/td>\nFresh milk, yogurt, fresh dairy products<\/td>\n<\/tr>\n
7<\/td>\nNestl\u00e9 Vietnam<\/a><\/td>\nSwitzerland<\/td>\nNAN, Lactogen Gold<\/td>\nInfant formula, child nutrition<\/td>\n<\/tr>\n
8<\/td>\nAbbott Vietnam<\/a><\/td>\nUnited States<\/td>\nSimilac, PediaSure, Ensure, Grow, Glucerna<\/td>\nInfant formula, medical nutrition, adult nutrition<\/td>\n<\/tr>\n
9<\/td>\nFonterra<\/a><\/td>\nNew Zealand<\/td>\nAnlene, Anmum, Anchor<\/td>\nAdult nutrition, maternal and child nutrition, dairy ingredients<\/td>\n<\/tr>\n
10<\/td>\nMead Johnson Nutrition Vietnam<\/a><\/td>\nUnited States<\/td>\nEnfa<\/td>\nInfant formula, toddler nutrition<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B&Company\u2019s synthesis<\/p>\n

Major achievements of Vietnam\u2019s dairy industry<\/strong><\/h3>\n

Vietnam\u2019s dairy industry has developed a relatively well-defined competitive structure, led by major domestic players such as Vinamilk, TH True Milk, Nutifood, IDP, and Moc Chau Milk, alongside the strong presence of multinational corporations such as FrieslandCampina, Nestl\u00e9, Abbott, Mead Johnson, and Fonterra. Exports have also emerged as a clear, bright spot. In 2025, Vietnam\u2019s dairy exports reached USD 390.86 million, up 20.6% from 2024. Iraq remained the largest market, accounting for 42% of total export value, followed by Cambodia, Singapore, and Turkey[2]<\/a>. This suggests that Vietnamese dairy companies are no longer focused solely on the domestic market but are also building the capability to expand overseas.<\/p>\n

At the same time, the industry\u2019s consumption structure is moving toward higher-value segments. According to the Vietnam Dairy Association (VDA), domestic consumption is still growing, but one notable trend is the shift toward specialized nutrition products for the elderly, children, patients, diabetics, and other consumer groups with specific needs. This is an encouraging sign, as it shows that the market is not only expanding in volume but also upgrading in quality and value[3]<\/a>.<\/p>\n

Another important achievement is the clear improvement in processing capacity and quality management among major dairy companies, reflected in the simultaneous standardization of farms, factories, and raw-milk procurement. Vinamilk provides a strong example: the company currently has 13 farms certified to Global G.A.P and ISO 9001:2015, 2 farms certified to Organic EU and Organic China standards, and 15 factories certified under systems such as FSSC 22000, Halal, and\/or ISO 9000. This indicates that, at least among the industry leaders, Vietnam\u2019s dairy value chain has become significantly more modern in terms of technology, operating standards, and quality control[4]<\/a>.<\/p>\n

Structural challenges facing the industry<\/strong><\/h3>\n

The biggest challenge facing Vietnam\u2019s dairy industry today remains the supply of raw materials. Although processing capacity has improved substantially, domestic fresh milk production still lags behind industry demand. According to the Ministry of Industry and Trade, Vietnam produced around 1.86 billion liters of fresh milk in 2023, yet this met only about 38% of processing demand[5]<\/a>. This imbalance remained evident in 2025, when fresh milk output grew by only about 1.9%, while imports of milk and dairy products rose sharply to around USD 1.26 billion, up 23.3% year on year. In other words, the sector\u2019s main weakness no longer lies in consumption or downstream processing, but in the still-limited domestic raw-material base, which leaves the supply chain significantly dependent on imports to sustain production and stabilize the market.<\/p>\n

At a deeper level, the industry\u2019s difficulties also stem from the structure of dairy farming and intensifying competitive pressure. According to discussions at a 2025 industry seminar, dairy farmers are under strain from high production costs, volatile raw-milk prices, unstable market access, and shrinking agricultural and grassland areas due to urbanization, while many smallholder farms still operate at a limited scale and struggle to invest in technology. At the same time, the market is shifting rapidly toward cleaner, more organic, and more specialized nutritional products, forcing companies to raise standards in quality, traceability, and operational efficiency. This suggests that the challenge for Vietnam\u2019s dairy industry is not simply to increase output, but to reorganize the entire value chain, from raw-material areas and household farms to procurement systems, technology adoption, and market standards[6]<\/a>.<\/p>\n

The 2030\u20132045 strategy: a shift toward a complete dairy value chain<\/strong><\/h3>\n

In response to the current bottlenecks facing the dairy industry, the Government issued Decision No. 309\/QD-TTg on February 23, 2026, approving the Strategy for the Development of the Dairy Industry to 2030, with a Vision to 2045, with the aim of building a complete value chain from dairy herd development and increased domestic fresh milk supply to the processing of higher value-added dairy products.<\/p>\n

Table: Key changes between Vietnam\u2019s old and new dairy development strategies and targets<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/strong><\/td>\nIndicator<\/strong><\/td>\nOld Strategy
\n(2025)<\/strong><\/td>\n		New Strategy
\n(2030\u20132045)<\/strong><\/td>\n<\/tr>\n
2030<\/strong><\/td>\n2045<\/strong><\/td>\n<\/tr>\n
1<\/td>\nDomestic raw milk supply<\/td>\n1.4 billion liters; ~40% of demand\/year<\/td>\n2.6 billion liters; ~60%\u201365% of processing demand\/year<\/td>\n8.0 billion liters; ~80%\u201385% of processing demand\/year<\/td>\n<\/tr>\n
2<\/td>\nLiquid milk \/ pasteurized-UHT milk output<\/td>\n1.5 billion liters\/year<\/td>\n4.2 billion liters of processed liquid milk\/year<\/td>\n9.7 billion liters of processed liquid milk\/year<\/td>\n<\/tr>\n
3<\/td>\nMilk powder output<\/td>\n170 thousand tons\/year<\/td>\n245 thousand tons\/year<\/td>\n415 thousand tons\/year<\/td>\n<\/tr>\n
4<\/td>\nPer-capita consumption<\/td>\n34 liters\/person\/year<\/td>\n40 liters\/person\/year<\/td>\n100 liters\/person\/year<\/td>\n<\/tr>\n
5<\/td>\nPriority product orientation<\/td>\nFocus on conventional core products: pasteurized\/UHT milk, yogurt, milk powder, condensed milk<\/td>\nShift to higher value-added products, new products, and lifecycle\/specialized nutrition segments<\/td>\nMore diversified, value-added, and internationally aligned product mix<\/td>\n<\/tr>\n
6<\/td>\nValue-chain organization and linkages<\/td>\nLink processing plants with dairy-farming zones and demand centers; raise domestic fresh-milk use<\/td>\nDevelop concentrated dairy farms combined with cooperatives\/households; strengthen farmer-processor linkages<\/td>\nForm larger dairy groups\/corporations with stronger regional and global competitiveness<\/td>\n<\/tr>\n
7<\/td>\nTechnology and quality management<\/td>\nUpgrade equipment and tech transfer; enforce product standards, food safety and market inspection<\/td>\nAdd digital tech, blockchain, AI, traceability, new automation, and standards aligned with Codex\/ISO\/HACCP\/Halal<\/td>\nDeepen next-generation automation and international-standard chain management<\/td>\n<\/tr>\n
8<\/td>\nSustainability \/ green development<\/td>\nEmphasize modern, sustainable, cleaner production with waste treatment and food safety.<\/td>\nAdd LCA, green\/eco labels, cleaner production, pollution prevention, and circular economy<\/td>\nStronger green-growth and emissions-reduction orientation across production and consumption.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B&Company\u2019s synthesis from Decision No. 3399\/QD-BCT<\/a> and Decision No. 309\/QD-TTg<\/a><\/em><\/p>\n

In policy terms, the new strategy marks a clear shift in both scope and ambition. While Decision No. 3399\/QD-BCT, issued in 2010, focused mainly on developing Vietnam\u2019s dairy processing industry through 2025, with emphasis on output expansion, greater import substitution, product mix, and plant capacity linked to dairy farming areas, Decision No. 309\/QD-TTg broadens the policy direction to cover the entire dairy value chain.<\/p>\n

More specifically, the new strategy not only extends the vision to 2045, but also introduces several new priorities, including dairy herd development, higher self-sufficiency in domestic fresh milk supply, stronger linkages between farmers and processors, greater application of technology, traceability, food safety, export diversification, and greener production. Compared with the previous approach, which focused largely on processing capacity and selected product categories, the new strategy sets out a longer-term roadmap to strengthen domestic raw-material self-sufficiency, modernize the value chain, and deepen the participation of Vietnam\u2019s dairy industry in regional and global value chains.<\/p>\n

Strategic implications for foreign investors<\/strong><\/h3>\n

Vietnam\u2019s dairy market remains attractive, but the most promising opportunities are no longer in broad-based volume growth alone. As consumption shifts toward premium, specialized, and higher-value nutrition products, and as the new 2030\u20132045 strategy pushes for a more complete dairy value chain, foreign investors may find stronger potential in upstream inputs, dairy technology, traceability solutions, and specialized nutrition segments.<\/p>\n

At the same time, the sector is becoming harder to enter. Competition is already intense, led by strong domestic champions and major international brands, while the industry still faces structural weaknesses in raw-milk supply, fragmented farming, and rising requirements for quality, traceability, and sustainability. This means foreign investors will need a more selective market-entry approach rather than a standard mass-market expansion model.<\/p>\n

Foreign investors seeking to enter Vietnam\u2019s dairy market should<\/p>\n

– Focus on upstream and enabling capabilities, where Vietnam still has structural gaps, especially in raw-milk supply, farm productivity, cold chain, and processing technology.<\/p>\n

– Target premium and specialized nutrition niches, where product formulation, quality assurance, and brand credibility matter more than scale alone.<\/p>\n

– Use partnership-led entry models, such as JVs, strategic alliances, or technology cooperation with local players, to access supply networks and distribution faster.<\/p>\n

– Align early with traceability and green standards, as the new strategy signals rising policy and market expectations around digital control, food safety, and sustainable production.<\/p>\n

Read more<\/strong><\/h3>\n

Import and sales of Japanese processed food – Potentials and chances for Japanese companies<\/a><\/p><\/blockquote>\n