{"id":24332,"date":"2026-04-20T17:28:18","date_gmt":"2026-04-20T10:28:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=24332"},"modified":"2026-04-20T17:28:18","modified_gmt":"2026-04-20T10:28:18","slug":"from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/","title":{"rendered":"\uc870\ud68c\uc218\ubd80\ud130 \uc8fc\ubb38\uae4c\uc9c0: \uc18c\uc15c \ucee4\uba38\uc2a4\uac00 \ubca0\ud2b8\ub0a8 \uc18c\ub9e4\uc5c5\uacc4\ub97c \uc5b4\ub5bb\uac8c \uc7ac\ud3b8\ud558\uace0 \uc788\ub294\uac00"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n<p><em>\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n<p>\ubca0\ud2b8\ub0a8\uc758 \uc18c\ub9e4 \uc0dd\ud0dc\uacc4\ub294 \uc0ac\ud68c\uc801 \uc0c1\ud638\uc791\uc6a9, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc0c1\uac70\ub798\uac00 \uc810\ucc28 \uc735\ud569\ub428\uc5d0 \ub530\ub77c \ud070 \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc1fc\ud551\uc774 \ud1b5\ud569\ub41c \uc18c\uc15c \ucee4\uba38\uc2a4\ub294 \ud2c8\uc0c8 \ud2b8\ub80c\ub4dc\uc5d0\uc11c \ubc97\uc5b4\ub098 \ubca0\ud2b8\ub0a8 \uc18c\ub9e4 \uacbd\uc81c\uc758 \ud575\uc2ec \ub3d9\ub825\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. 2025\ub144 \ub9d0\uae4c\uc9c0 \ubca0\ud2b8\ub0a8 \uc18c\uc15c \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 50\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2021\ub144\ubd80\ud130 2024\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 37.7%\uc758 \ube60\ub978 \uc131\uc7a5\uc744 \uae30\ub85d\ud55c \ub370 \uc774\uc5b4 \uc5f0\ud3c9\uade0 25.4%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\uc740 2030\ub144\uae4c\uc9c0 \uc57d 102\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ub450 \ubc30 \uc774\uc0c1 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \uc18c\uc15c \ucee4\uba38\uc2a4\uac00 \uc18c\ube44\uc790 \uc1fc\ud551 \uc2b5\uad00\uc5d0 \uc7a5\uae30\uc801\uc73c\ub85c \uc790\ub9ac \uc7a1\uc744 \uac83\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<u>1<\/u>].<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc790 \uc5ec\uc815\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \uc804\uc790\uc0c1\uac70\ub798\ub294 \uc18c\ube44\uc790\uac00 \ud2b9\uc815 \uc81c\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\ud558\ub294 \uc758\ub3c4 \uae30\ubc18 \uac80\uc0c9\uc5d0 \uc758\uc874\ud588\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc18c\uc15c \ucee4\uba38\uc2a4\ub294 \ud2f1\ud1a1, \ud398\uc774\uc2a4\ubd81, \uc798\ub85c\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc758 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ud53c\ub4dc \ub0b4\uc5d0\uc11c \uc54c\uace0\ub9ac\uc998 \uae30\ubc18 \ubc1c\uacac\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<u>2<\/u>\uc774\ub7ec\ud55c &quot;\ucf58\ud150\uce20-\uc7a5\ubc14\uad6c\ub2c8&quot; \ubaa8\ub378\uc740 \uad6c\ub9e4 \uacfc\uc815\uc744 \ud06c\uac8c \ub2e8\ucd95\uc2dc\ucf1c \uc0ac\uc6a9\uc790\uac00 \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ubcf4\uace0 \uc8fc\ubb38\uae4c\uc9c0 \uc644\ub8cc\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<u>3<\/u>\uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uc9c4\uc815\uc131, \ucc38\uc5ec\ub3c4, \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc788\uc5b4 \uc911\uc2dc\ud558\ub294 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<u>7<\/u>].<\/p>\n<h3><strong>\uc18c\uc15c \ucee4\uba38\uc2a4 \u2013 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc628\ub77c\uc778 \uc1fc\ud551 \ubc29\uc2dd<\/strong><\/h3>\n<p>\ubca0\ud2b8\ub0a8\uc758 \uc18c\uc15c \ucee4\uba38\uc2a4 \uc131\uc7a5\uc740 \uace0\ub9bd\ub41c \ud604\uc0c1\uc774 \uc544\ub2c8\ub77c \uc18c\ub9e4 \uc778\ud504\ub77c\uc758 \u2018\ub3c4\uc57d\u2019 \ud6a8\uacfc\uc758 \uacb0\uacfc\uc785\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ub300\ud615 \uc18c\ub9e4\uc810\uc73c\ub85c, \uadf8\ub9ac\uace0 \uc804\uc790\uc0c1\uac70\ub798\ub85c \uc810\uc9c4\uc801\uc73c\ub85c \uc804\ud658\ud574 \uc628 \uc11c\uad6c \uc2dc\uc7a5\uacfc\ub294 \ub2ec\ub9ac, \ubca0\ud2b8\ub0a8\uc740 \uc774\ub7ec\ud55c \ub2e8\uacc4\ub4e4\uc744 \uc5ec\ub7ec \ucc28\ub840 \uac74\ub108\ub6f0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc778\ud130\ub137\uacfc \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uae09\uc18d\ud55c \ud655\uc0b0\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc740 \uc804\ud1b5\uc801\uc778 \uc7ac\ub798\uc2dc\uc7a5\uacfc \ube44\uccb4\uacc4\uc801\uc778 \uc2dd\ub8cc\ud488\uc810\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc911\uc2ec\uc758 \uc815\uad50\ud55c \uc18c\uc15c \uc1fc\ud551 \ud658\uacbd\uc73c\ub85c \ubc14\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<u>2]<\/u>.<\/p>\n<p style=\"text-align: center;\"><strong>\uadf8\ub9bc 1: \ubca0\ud2b8\ub0a8 \uc18c\uc15c \ucee4\uba38\uc2a4 \ubd80\ubb38 \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \uc131\uc7a5 \ucd94\uc774 (2023-2030)<\/strong><\/p>\n<p style=\"text-align: center;\">\ub2e8\uc704: \ubbf8\ud654 10\uc5b5 \ub2ec\ub7ec<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-24336\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam.png\" alt=\"Growth dynamics of the social commerce sector and e-commerce market in Vietnam\" width=\"583\" height=\"267\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam.png 1001w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-300x138.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-768x352.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-18x8.png 18w\" sizes=\"(max-width: 583px) 100vw, 583px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>\ucd9c\ucc98 : B&amp;Company\uc758 \uc885\ud569<\/em><\/p>\n<p>\uadf8\ub9bc 1\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, \ubca0\ud2b8\ub0a8\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc740 2025\ub144\uc5d0 280\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uadf8\uc911 \uc18c\uc15c \ucee4\uba38\uc2a4\ub294 \uc804\uccb4 \uc2dc\uc7a5 \uac00\uce58\uc758 17.8%\ub97c \ucc28\uc9c0\ud558\uba70, \uc774\ub294 2023\ub144 \ub300\ube44 25.4% \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4[<u>1<\/u>].<\/p>\n<p>\uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc8fc\ub85c \ubca0\ud2b8\ub0a8\uc758 \uc80a\uace0 \uae30\uc220\uc5d0 \ub2a5\uc219\ud55c \uc778\uad6c\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 1\uc6d4 \uae30\uc900\uc73c\ub85c \ubca0\ud2b8\ub0a8\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\uc790\ub294 7,620\ub9cc \uba85\uc73c\ub85c \uc804\uccb4 \uc778\uad6c\uc758 75.2%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4.<u>4<\/u>\uc628\ub77c\uc778 \uc1fc\ud551\uac1d\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc740 \uac70\uc758 \ubcf4\ud3b8\ud654\ub418\uc5b4 \uc788\uc73c\uba70, 92%\uac00 \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<u>3<\/u>\uc2dc\uc7a5\uc758 \uc57d 35%\ub97c \ucc28\uc9c0\ud558\ub294 Z\uc138\ub300\ub294 \uc18c\ube44 \ud2b8\ub80c\ub4dc\ub97c \ud615\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub4e4\uc758 \uc1fc\ud551 \ud589\ud0dc\ub294 \ucf8c\ub77d\uc801 \ub3d9\uae30\uc5d0 \uc758\ud574 \uc88c\uc6b0\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc73c\uba70, \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 \uc990\uac70\uc6c0\uc774 \uc2e4\uc6a9\uc801\uc778 \uac00\uce58\ub9cc\ud07c \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ubc14\uc774\ub7f4 \ud2b8\ub80c\ub4dc\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc744 \uac00\ub2a5\uc131\uc774 51% \ub354 \ub192\uace0, \uad6c\ub9e4 \uc804 \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ub9ac\ubdf0\uc5d0 \uc758\uc874\ud560 \uac00\ub2a5\uc131\uc774 55% \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc5ec\uc804\ud788 \ub9e4\uc6b0 \ud65c\ub3d9\uc801\uc774\uba70 \uc8fc\ubb38\ub2f9 \uc9c0\ucd9c\uc561\uc774 \ub354 \ub192\uc740 \uacbd\ud5a5\uc774 \uc788\uc73c\uba70, \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc740 \uc57d 125\ub2ec\ub7ec\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub4e4\uc740 \uad6c\ub9e4 \uacb0\uc815 \uc2dc \uba85\ud655\ud55c \ubc18\ud488 \uc815\ucc45\uacfc \uc720\uc5f0\ud55c \ubb3c\ub958\ub97c \ub354 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<u>2<\/u>].<\/p>\n<p style=\"text-align: center;\"><strong>\uadf8\ub9bc 2: <\/strong><strong>\ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5 \uc810\uc720\uc728 (\uac70\ub798\uc561 \uae30\uc900, 2025\ub144 3\ubd84\uae30)<\/strong><\/p>\n<p style=\"text-align: center;\">\ub2e8\uc704 : %<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-24335\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025.png\" alt=\"Market share of e-commerce platforms by transaction value in Vietnam (Q3-2025)\" width=\"485\" height=\"275\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025.png 668w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025-300x170.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025-18x10.png 18w\" sizes=\"(max-width: 485px) 100vw, 485px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>\ucd9c\ucc98: VinVentures\uc758 &#039;2025\ub144 \ubca0\ud2b8\ub0a8 \uae30\uc220 \ubc0f \ubca4\ucc98 \uce90\ud53c\ud138 \uc804\ub9dd&#039;<\/em><\/p>\n<p>\uacbd\uc7c1 \uad6c\uc870\uc640 \uad00\ub828\ud558\uc5ec VinVentures\uc758 <em>'\ubca0\ud2b8\ub0a8 \uae30\uc220 \ubc0f \ubca4\ucc98 \uce90\ud53c\ud138 \uc804\ub9dd 2025'<\/em> \uc5d0 \ub530\ub974\uba74 \ubca0\ud2b8\ub0a8\uc758 \ub514\uc9c0\ud138 \uc18c\ub9e4 \uc2dc\uc7a5\uc740 \ube60\ub974\uac8c \ud1b5\ud569\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc804\uc5d0\ub294 \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\ub358 \uc2dc\uc7a5\uc774 \uc774\uc81c Shopee\uc640 TikTok Shop\uc758 \uacfc\uc810 \uccb4\uc81c\ub85c \ubc14\ub00c\uc5c8\uc73c\uba70, \uc774 \ub450 \ud50c\ub7ab\ud3fc\uc774 \uc0c1\uc704 4\uac1c \ud50c\ub7ab\ud3fc \uc911 97%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<u>2<\/u>\ud2b9\ud788 \uc911\uad6d \uc790\ubcf8\uc774 \ud22c\uc790\ud55c \ud2f1\ud1a1\uc0f5\uc740 \uc2dc\uc7a5 \uc120\ub450\uc8fc\uc790\uc778 \uc1fc\ud53c\uc640\uc758 \uaca9\ucc28\ub97c \ube60\ub974\uac8c \uc881\ud788\uace0 \uc788\ub2e4.<u>5<\/u>].<\/p>\n<h3><strong>\ubca0\ud2b8\ub0a8 \uc18c\ub9e4\uc5c5\uacc4\uc758 \uc9c0\ud615: \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc758 \uc804\ud658<\/strong><\/h3>\n<p>\ubca0\ud2b8\ub0a8 \uc18c\ub9e4 \uc2dc\uc7a5\uc740 \uc804\ud1b5\uc801\uc778 \ud615\ud0dc\uc5d0\uc11c \uc18c\uc15c \ucee4\uba38\uc2a4\uac00 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c \uc791\uc6a9\ud558\ub294 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\ub85c \uc804\ud658\ub418\uba74\uc11c \uc0c1\ub2f9\ud55c \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><strong>\ud45c 1: \uc1fc\ud551 \ubaa8\ub378\uc758 \ubcc0\ud654<\/strong><\/p>\n<table class=\"aligncenter\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\"><strong>\ud615\uc9c8<\/strong><\/td>\n<td style=\"width: 30.125%;\" width=\"237\"><strong>\uad6c\ud615 \ubaa8\ub378 (<\/strong><strong>\uac80\uc0c9 \uc758\ub3c4)<\/strong><\/td>\n<td style=\"width: 30.125%;\" width=\"237\"><strong>\uc2e0\ud615 \ubaa8\ub378 <\/strong><strong>(\uc1fc\ud551\uacfc \uc624\ub77d\uc744 \uacb0\ud569\ud55c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8)<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\ub3d9\uae30 \ubd80\uc5ec<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\uae30\uc874 \ud544\uc694\uc5d0 \ub530\ub978 \uad6c\ub9e4 (\uc120\uc81c\uc801 \uad6c\ub9e4)<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\ud765\ubbf8\ub86d\uac70\ub098 \uc7ac\ubbf8\uc788\uc5b4\uc11c \uad6c\ub9e4\ud568 (\uc218\ub3d9\uc801\/\uac10\uc815\uc801 \uad6c\ub9e4)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\uc758\uc0ac\uacb0\uc815\uc5d0 \uac78\ub9ac\ub294 \uc2dc\uac04<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">(\uac00\uaca9 \ube44\uad50, \uc5ec\ub7ec \uacf3\uc758 \ub9ac\ubdf0 \uc77d\uae30 \ub4f1)<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\ub9e4\uc6b0 \uc9e7\uc740 \uc2dc\uac04 \uc548\uc5d0 (\ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc911\uc5d0 \uc989\uc2dc \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\ub294 \ubc29\uc2dd)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\uba54\uc778 \ucc44\ub110<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\uad6c\uae00, \uc6f9\uc0ac\uc774\ud2b8, \uac80\uc0c9\ucc3d, \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\ud2f1\ud1a1, \ud398\uc774\uc2a4\ubd81 \ub9b4\uc2a4, \uc720\ud29c\ube0c \uc1fc\uce20<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\uc2e0\ub8b0 \uc694\uc778<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\ub300\ud615 \ube0c\ub79c\ub4dc, TV \uad11\uace0<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\ud575\uc2ec \uc18c\ube44\uc790 \uc758\uacac(KOC), \ud575\uc2ec \ud310\ub9e4\uc790 \uc758\uacac(KOS), \uc2e4\uc81c \uacbd\ud5d8(\uc815\ubcf4 \ud68d\ub4dd)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><em>B&amp;Company\uc758 \ud569\uc131<\/em><\/p>\n<p><strong>\uc815\ubcf4 \ud68d\ub4dd\uc758 \uc2dc\ub300<\/strong><\/p>\n<p>\uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \uc5f0\ucd9c\ub41c \ucf58\ud150\uce20\ub098 \ubed4\ud55c \uad11\uace0\uc5d0 \ub9e4\uc6b0 \ubbfc\uac10\ud569\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ucf58\ud150\uce20\ub294 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud788 \uc81c\ud488\uc774 \uc88b\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\uc640 \uc9c4\uc194\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc77c\uc815 \uae30\uac04 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud55c \ud6c4 \ube0c\ub79c\ub4dc\uac00 \uac15\uc870\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \uc7a5\uc810\uacfc \ub2e8\uc810\uc744 \ud3ec\ud568\ud558\uc5ec \uc194\uc9c1\ud55c \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c SEO\uc5d0\uc11c \uc0ac\uc6a9\ud558\ub294 EEAT \uc6d0\uce59(\uacbd\ud5d8, \uc804\ubb38\uc131, \uad8c\uc704, \uc2e0\ub8b0\uc131)\uc744 \uc9e7\uc740 \ud615\uc2dd\uc758 \ube44\ub514\uc624 \ucf58\ud150\uce20\uc5d0 \uc801\uc6a9\ud558\ub294 \uac83\uc740 \uc2e0\ub8b0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uc7a5\uae30\uc801\uc778 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<u>8<\/u>].<\/p>\n<p><strong>\ud310\ub9e4\uc790\ub4e4\uc758 \uc591\uadf9\ud654<\/strong><\/p>\n<p>\ud310\ub9e4\uc790 \uc218 \uac10\uc18c(Shopee -32%, Lazada -24.7%)\ub294 \ub204\uad6c\ub098 \ub2e8\uc21c\ud788 \uc0c1\ud488\uc744 \ub4f1\ub85d\ud558\uae30\ub9cc \ud558\uba74 \uc628\ub77c\uc778\uc5d0\uc11c \ud310\ub9e4\ud560 \uc218 \uc788\uc5c8\ub358 \uc2dc\ub300\uac00 \uc800\ubb3c\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<u>10<\/u>\uc2dc\uc7a5\uc740 \uc810\uc810 \ub354 \uc804\ubb38\ud654\ub418\uace0 \uc788\uc73c\uba70, \ud6a8\uc728\uc801\uc778 \ubb3c\ub958, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc0ac\ud6c4 \uc11c\ube44\uc2a4, \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20 \uc81c\uc791 \ub2a5\ub825 \ub4f1 \uac15\ub825\ud55c \uc6b4\uc601 \uc5ed\ub7c9\uc744 \uac16\ucd98 \ud310\ub9e4\uc790\ub9cc\uc774 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, 2025\ub144 7\uc6d4 1\uc77c\ubd80\ud130 \uc2dc\ud589\ub418\ub294 \uc0c8\ub85c\uc6b4 \uc138\ubc95 \uc2dc\ud589\ub839 \uc81c117\/2025\/N\u0110-CP\ud638\ub294 \ube44\uacf5\uc2dd\uc801\uc774\uace0 \ubd88\ud22c\uba85\ud55c \ud310\ub9e4\uc790\ub97c \uac78\ub7ec\ub0b4\uace0 \uc2dc\uc7a5\uc744 \ubcf4\ub2e4 \uccb4\uacc4\uc801\uc778 \uc0ac\uc5c5\uccb4\uc640 \ub4f1\ub85d\ub41c \uac00\uad6c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \ucd5c\uc885 \ud544\ud130 \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<u>9<\/u>].<\/p>\n<p><strong>\uc778\uacf5\uc9c0\ub2a5\uc740 \ub354 \uc774\uc0c1 \uc120\ud0dd\uc0ac\ud56d\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uc774\ubbf8 \ub9c8\ucf00\ud130\uc758 \uc57d 80%\uac00 AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\ub294 \uc0c1\ud669\uc5d0\uc11c, AI\ub97c \ub3c4\uc785\ud558\uc9c0 \uc54a\ub294 \uae30\uc5c5\uc740 \ud06c\uac8c \ub4a4\ucc98\uc9c8 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<u>8<\/u>\uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uc774\uc81c \ub9c8\ucf00\ud305\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud558\uba70, \uace0\uac1d\uc774 \uc9c1\uc811 \uac80\uc0c9\ud558\uae30\ub3c4 \uc804\uc5d0 \uc81c\ud488\uc774\ub098 \ucf58\ud150\uce20\ub97c \ucd94\ucc9c\ud558\ub294 \ub4f1 \ub300\uaddc\ubaa8 \uac1c\uc778\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uace0 \ucf58\ud150\uce20 \uc81c\uc791 \uc18d\ub3c4\ub97c \ub192\uc5ec\uc90d\ub2c8\ub2e4. \ud558\ub098\uc758 \ucf58\uc149\ud2b8\ub098 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \uc5ec\ub7ec \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ucdb0 \uc81c\uc791\ub41c \ub2e4\uc591\ud55c \ube44\ub514\uc624\ub098 \uc2dc\uac01 \uc790\ub8cc\ub85c \uc2e0\uc18d\ud558\uac8c \ubcc0\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uacb0\ub860<\/strong><\/h3>\n<p>\ubca0\ud2b8\ub0a8\uc758 \uc18c\uc15c \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc18c\uc15c \uc778\ud130\ub799\uc158, \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \uc735\ud569\uc5d0 \ud798\uc785\uc5b4 2030\ub144\uae4c\uc9c0 102\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc7a5 \uc131\uc7a5\uc758 \uc6d0\ub3d9\ub825\uc740 \uae30\uc220\uc5d0 \ub2a5\uc219\ud558\uace0 \uac1c\uc778 \ub9de\ucda4\ud615\uc758 \uc9c4\uc815\uc131 \uc788\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc120\ud638\ud558\ub294 \uc80a\uc740 \uc138\ub300, \ud2b9\ud788 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc1fc\ud53c(Shopee)\uc640 \ud2f1\ud1a1\uc0f5(TikTok Shop)\uacfc \uac19\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \uac00\uc6b4\ub370, \uc18c\uc15c \ucee4\uba38\uc2a4\ub294 \uad6c\ub9e4 \uc8fc\uae30 \ub2e8\ucd95\uacfc \ucf58\ud150\uce20 \uc911\uc2ec\uc758 \uc7a5\ubc14\uad6c\ub2c8 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc7ac\ud3b8\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc6b4\uc601 \ud6a8\uc728\uc131 \ud5a5\uc0c1, \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20 \uc81c\uc791, \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud65c\uc6a9\ud55c \uac1c\uc778 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ub4f1\uc744 \ud1b5\ud574 \uc9c4\ud654\ud558\ub294 \ub514\uc9c0\ud138 \uc18c\ub9e4 \ud658\uacbd\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uc7a5\uc758 \uc804\ubb38\ud654\uc640 2025\ub144 117\ud638 \uc2dc\ud589\ub839\uacfc \uac19\uc740 \uaddc\uc81c \uc870\uce58 \uc2dc\ud589\uc5d0 \ub530\ub77c, \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\ub4e4\uc740 \uae09\uc131\uc7a5\ud558\ub294 \uc18c\uc15c \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uc7a5 \uae30\ud68c\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub354 \uc77d\uc5b4\ubcf4\uae30<\/strong><\/h3>\n<blockquote class=\"wp-embedded-content\" data-secret=\"z1ZnQlEHwG\"><p><a href=\"https:\/\/b-company.jp\/ko\/unleashing-the-potential-social-commerces-growth-and-business-opportunities-in-vietnam\/\">\ubca0\ud2b8\ub0a8\uc5d0\uc11c\uc758 \uc18c\uc15c\ucee4\uba38\uc2a4\uc758 \uc131\uc7a5\uacfc \uc0ac\uc5c5 \uae30\ud68c<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201c\ubca0\ud2b8\ub0a8 \uc18c\uc15c\ucee4\uba38\uc2a4\uc758 \uc131\uc7a5\uacfc \uc0ac\uc5c5 \uae30\ud68c\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/unleashing-the-potential-social-commerces-growth-and-business-opportunities-in-vietnam\/embed\/#?secret=B2yNQRJX0Q#?secret=z1ZnQlEHwG\" data-secret=\"z1ZnQlEHwG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"gBbUhQTygl\"><p><a href=\"https:\/\/b-company.jp\/ko\/vietnams-new-e-commerce-law-122-2025-qh15-key-provisions-and-implications\/\">\ubca0\ud2b8\ub0a8\uc758 \uc0c8\ub85c\uc6b4 \uc804\uc790\uc0c1\uac70\ub798\ubc95 122\/2025\/QH15: \uc8fc\uc694 \uc870\ud56d \ubc0f \uc601\ud5a5<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201c\ubca0\ud2b8\ub0a8\uc758 \uc0c8\ub85c\uc6b4 \uc804\uc790\uc0c1\uac70\ub798\ubc95 122\/2025\/QH15: \uc8fc\uc694 \uc870\ud56d \ubc0f \uc2dc\uc0ac\uc810\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/vietnams-new-e-commerce-law-122-2025-qh15-key-provisions-and-implications\/embed\/#?secret=WDoaX0RKPW#?secret=gBbUhQTygl\" data-secret=\"gBbUhQTygl\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n<p>2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\ucc38\uc870:<\/strong><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/05\/15\/3082051\/28124\/en\/Vietnam-Social-Commerce-Intelligence-Report-2025-Market-to-Grow-by-25-4-to-Reach-5-Billion-this-Year-Future-Growth-Dynamics-to-2030.html\">1. https:\/\/www.globenewswire.com\/news-release\/2025\/05\/15\/3082051\/28124\/en\/Vietnam-Social-Commerce-Intelligence-Report-2025-Market-to-Grow-by-25-4-to-Reach-5-Billion-this-Year-Future-Growth-Dynamics-to-2030.html<\/a><\/p>\n<p><a href=\"https:\/\/www.flynde.com\/blog\/livestreaming-vietnam\">2. https:\/\/www.flynde.com\/blog\/livestreaming-vietnam<\/a><\/p>\n<p><a href=\"https:\/\/opollo.onpoint.vn\/blog\/social-commerce-on-the-rise-in-vietnam-2025-outlook\/\">3. https:\/\/opollo.onpoint.vn\/blog\/social-commerce-on-the-rise-in-vietnam-2025-outlook\/<\/a><\/p>\n<p><a href=\"https:\/\/datareportal.com\/reports\/digital-2025-vietnam\">4. https:\/\/datareportal.com\/reports\/digital-2025-vietnam<\/a><\/p>\n<p><a href=\"https:\/\/theinvestor.vn\/vietnam-e-commerce-rivalry-intensifies-as-tiktok-shop-surges-shopee-growth-slows-d18039.html\">5. https:\/\/theinvestor.vn\/vietnam-e-commerce-rivalry-intensifies-as-tiktok-shop-surges-shopee-growth-slows-d18039.html<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce\">6. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce-phan-2\">7. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce-phan-2<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-affiliate-marketing-2025-tai-dong-nam-a-va-du-bao-chien-luoc-2026\">8. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-affiliate-marketing-2025-tai-dong-nam-a-va-du-bao-chien-luoc-2026<\/a><\/p>\n<p><a href=\"https:\/\/vir.com.vn\/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-144149.html\">9. https:\/\/vir.com.vn\/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-144149.html<\/a><\/p>\n<p><a href=\"https:\/\/en.vcci.com.vn\/economic-news\/online-retail-sales-in-vietnam-jump-35-to-over-16-bln-in-2025-report-114817\">10. https:\/\/en.vcci.com.vn\/economic-news\/online-retail-sales-in-vietnam-jump-35-to-over-16-bln-in-2025-report-114817<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>2025\ub144 \ub9d0\uae4c\uc9c0 \ubca0\ud2b8\ub0a8 \uc18c\uc15c \ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 50\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2021\ub144\ubd80\ud130 2024\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 37.7%\uc758 \ube60\ub978 \uc131\uc7a5\uc744 \uae30\ub85d\ud55c \ub370 \uc774\uc5b4 \uc5f0\ud3c9\uade0 25.4%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":24337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,1487,1490,75,1357],"tags":[1264,1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From views to orders: How Social commerce is rewiring Vietnam\u2019s retail - B-Company<\/title>\n<meta name=\"description\" content=\"By the end of 2025, Vietnam social commerce market reached USD 5.0 billion, growing 25.4% year-on-year, with a CAGR of 37.7%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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