{"id":23583,"date":"2026-01-23T17:40:18","date_gmt":"2026-01-23T10:40:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=23583"},"modified":"2026-01-23T17:43:11","modified_gmt":"2026-01-23T10:43:11","slug":"tet-2026-consumer-trends-shaping-the-festive-economy","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/tet-2026-consumer-trends-shaping-the-festive-economy\/","title":{"rendered":"2026\ub144 \uc124\ub0a0: \uba85\uc808 \uacbd\uc81c\ub97c \ud615\uc131\ud558\ub294 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n<p><em>\uc774\ubc88 &quot;\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551&quot; \uc139\uc158\uc5d0\uc11c\ub294 B&amp;Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/p>\n<p><em>\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>2026\ub144 \ubca0\ud2b8\ub0a8 \uc124 \uc5f0\ud734 \uc2dc\uc7a5\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc804\ud1b5\uc801\uc778 \uc120\ubb3c \ubb38\ud654\ub97c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc0ac\uce58\ubcf4\ub2e4\ub294 \uc2e4\uc6a9\uc131\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ub4f1, \uac00\uce58 \uc911\uc2ec\uc801\uc778 \uc18c\ube44 \uacbd\ud5a5\uc73c\ub85c\uc758 \ubcc0\ud654\ub97c \ubc18\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc124 \uc5f0\ud734\ub294 \uc5ec\uc804\ud788 \uc5f0\uc911 \uac00\uc7a5 \uc911\uc694\ud55c \uc0c1\uc5c5 \uc2dc\uae30\uc774\uc9c0\ub9cc, \uc18c\ube44\uc790\ub4e4\uc740 \ub354\uc6b1 \uc2e0\uc911\ud558\uac8c \uc18c\ube44\ud558\uba70 \uac00\uaca9 \ub300\ube44 \uac00\uce58\ub97c \uace0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf8 \ub17c\ubb38\uc740 \ubca0\ud2b8\ub0a8\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \uba85\uc808 \uae30\uac04 \ub3d9\uc548 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc744 \uc704\ud574 \ubcc0\ud654\ud558\ub294 \uc18c\ube44 \ud328\ud134, \uc720\ud1b5 \ucc44\ub110 \uc120\ud638\ub3c4, \uadf8\ub9ac\uace0 \uc8fc\uc694 \uc2dc\uc0ac\uc810\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc124 \uc5f0\ud734\uc640 \uc18c\ube44\uc790 \uc9c0\ucd9c \uc0c1\ud669<\/strong><\/h3>\n<p>\uc124\ub0a0\uc740 \ubca0\ud2b8\ub0a8 \uc18c\ube44 \uacbd\uc81c, \ud2b9\ud788 \uc18c\ube44\uc7ac(FMCG) \uc2dc\uc7a5\uc5d0\uc11c \uc218\uc694\uc640 \ud310\ucd09 \ud65c\ub3d9\uc774 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc0c1\uc5c5 \uc2dc\uc98c\uc785\ub2c8\ub2e4. \uc124\ub0a0 \uc804\ud6c4 \uae30\uac04\uc744 \ud3ec\ud568\ud574 \uc57d 8\uc8fc\uc5d0 \ubd88\uacfc\ud558\uc9c0\ub9cc, \uc124\ub0a0 \uc5f0\ud734 \uae30\uac04 \ub3d9\uc548 \uc5f0\uac04 \uc18c\ube44\uc7ac \ub9e4\ucd9c\uc561\uc740 \ubcf4\ud1b5 18~201\uc870 \uc6d0(TP3T)\uc5d0 \uc774\ub985\ub2c8\ub2e4. 2025\ub144 \uc124\ub0a0 \uc5f0\ud734 \uc2dc\uc7a5\uc740 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 51\uc870 \uc6d0(TP3T), \uc124\ub0a0 \uc774\uc804 \uae30\uac04 \ub300\ube44 161\uc870 \uc6d0(TP3T)\uc758 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud558\uba70 \uc124\ub0a0\uc758 \uc0c1\uc5c5\uc801 \uc911\uc694\uc131\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/p>\n<p>2026\ub144 \uc124\ub0a0\uc5d0\ub294 \uc218\uc694\uac00 \uc5f0\ud3c9\uade0 \ub300\ube44 721,000\ud1a4 \uc774\uc0c1 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uc5b4, \uc870\uae30 \ub300\uaddc\ubaa8 \uacf5\uae09 \uc900\ube44\uac00 \uc2dc\uae09\ud569\ub2c8\ub2e4.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\ud638\uce58\ubbfc\uc2dc\ub294 \uc124\ub0a0\uc744 \ub300\ube44\ud574 26\uc870 \ub3d9 \uc774\uc0c1\uc758 \ubb3c\ud488\uc744 \ube44\ucd95\ud588\uc73c\uba70, \uc774 \uc911 9\uc870 \ub3d9 \uc774\uc0c1\uc740 \uac00\uaca9 \uc548\uc815\ud654 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub530\ub77c \uacf5\uae09\ub418\uc5b4 \uc5ed\ub300 \ucd5c\uace0 \uc7ac\uace0\ub7c9\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uac00\uaca9 \uc548\uc815\ud654 \ub300\uc0c1 \ubb3c\ud488\uc740 \uc124\ub0a0 \uc218\uc694\uc758 23\uc870~421\uc870 \ub3d9\uc744 \ucda9\ub2f9\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \uc9c0\uc5ed \ubb3c\uac00 \uc548\uc815\uc5d0 \uae30\uc5ec\ud560 \uac83\uc785\ub2c8\ub2e4. \ud558\ub178\uc774\uc2dc \ub610\ud55c \uacf5\uae09 \ud655\ubcf4\uc640 \uc2dd\ud488 \uc548\uc804 \uac15\ud654\ub97c \uc704\ud55c \uc870\uce58\ub97c \uc2dc\ud589\ud588\uc2b5\ub2c8\ub2e4. \ucc38\uc5ec \uc5c5\uccb4\ub4e4\uc740 2025\ub144 \uc124\ub0a0 \ub300\ube44 5\uc870~301\uc870 \ub3d9\uc758 \uc7ac\uace0\ub97c \ub298\ub838\uc73c\uba70, \ubca0\ud2b8\ub0a8\uc0b0 \ubb3c\ud488\uc774 8\uc870 1\ucc9c\uc5b5 \ub3d9 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>\uc708\ub9c8\ud2b8, MM \uba54\uac00\ub9c8\ucf13, \uc774\uc628\ubab0 \ub4f1 \uc8fc\uc694 \ud604\ub300\uc2dd \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \uc7ac\uace0\ub97c 10~30%\uae4c\uc9c0 \ub298\ub9ac\uace0, \uc720\ud1b5 \ucc44\ub110\uc744 \ub2e4\ubcc0\ud654\ud558\uba70, \ud310\ucd09 \uae30\uac04\uc744 \uc5f0\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>.<\/p>\n<p>\uc218\uc694 \uce21\uba74\uc5d0\uc11c \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 \uc5ec\uc804\ud788 \uc2e0\uc911\ud55c \ubaa8\uc2b5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 1,200\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uc751\ub2f5\uc790\uc758 421%\uac00 \uc2a4\uc2a4\ub85c\ub97c &quot;\uc2e0\uc911\ud55c&quot; \uc18c\ube44\uc790\ub77c\uace0 \ub2f5\ud588\ub294\ub370, \uc774\ub294 \uc778\ud50c\ub808\uc774\uc158 \uc6b0\ub824\uc640 \uac00\uacc4 \uc9c0\ucd9c \uc99d\uac00\uc5d0 \ub530\ub978 \uac83\uc73c\ub85c 2024\ub144\ubcf4\ub2e4 6%\ud3ec\uc778\ud2b8 \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4.<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>B&amp;Company\ub294 \ub610\ud55c 2026\ub144 \uc124\ub0a0 \uc7ac\uace0\uac00 2025\ub144\ubcf4\ub2e4 \ub354 \ube60\ub978 \uc18d\ub3c4\ub85c \ub354 \ub9ce\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc9c0\ub9cc, \uad6d\ub0b4 \uc2dc\uc7a5\uc740 \uc5ec\uc804\ud788 \uc548\uc815\uc801\uc774\uba70 \uc544\uc9c1 \uac15\ud55c \uc131\uc7a5 \uad6d\uba74\uc5d0 \uc9c4\uc785\ud558\uc9c0 \uc54a\uc558\ub2e4\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. \uc124\ub0a0 \uc774\ud6c4 \uc218\uc694\ub294 \ub69c\ub837\ud55c \uae09\uc99d \uc5c6\uc774 \uafb8\uc900\ud788 \uc720\uc9c0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>2026\ub144 \uc124\ub0a0 \uc18c\ube44\uc790 \ud589\ub3d9<\/strong><\/h3>\n<h4><strong>\ud0c0\uc774\ubc0d \ubc0f \uacc4\ud68d \ud589\ub3d9<\/strong><\/h4>\n<p>2025\ub144\uc5d0 481\uba85\uc758 \uc751\ub2f5\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc124\ub0a0 \uc1fc\ud551\uac1d \uc911 681\uba85\uc758 TP3T\uac00 20\uc77c \uc774\uc0c1 \uc804\uc5d0 \uc1fc\ud551\uc744 \uc2dc\uc791\ud588\uace0, 361\uba85\uc758 TP3T\ub294 40\uc77c \uc774\uc0c1 \uc804\uc5d0 \uc1fc\ud551 \uacc4\ud68d\uc744 \uc138\uc6b4 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>\uc774\ub294 \uc774\uc804 \ud574\ub4e4\uc5d0 \ube44\ud574 \uac10\uc18c\uc138\ub97c \ubcf4\uc778 \uac83\uc73c\ub85c, \uacfc\uac70\uc5d0\ub294 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc77c\ucc0d\ubd80\ud130 \uc1fc\ud551\uc744 \uc2dc\uc791\ud588\ub358 \uac83\uacfc \ub300\uc870\uc801\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ubbf8\ub9ac \uba40\ub9ac\uae4c\uc9c0 \ubb3c\uac74\uc744 \uc0ac\uc7ac\uae30\ud558\ub294 \ubc29\uc2dd\uc774 \uc810\ucc28 \uc0ac\ub77c\uc9c0\uace0, \ud544\uc694\ud55c \ubb3c\uac74\uc744 \uc0ac\uc6a9\ud560 \uc2dc\uc810\uc5d0 \ub9de\ucdb0 \uc9d1\uc911\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ubc14\ub00c\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790 \uad00\uc810\uc5d0\uc11c \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc124\ub0a0\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc2e4\uc6a9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4. \uac00\uc815\uc5d0\uc11c \uc2e4\uc81c \ud544\uc694\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0, \uc608\uc0b0\uc744 \uc2e0\uc911\ud558\uac8c \uad00\ub9ac\ud558\uba70, \uad6c\ub9e4 \ubaa9\uc801\uc774 \uba85\ud655\ud560 \ub54c\ub9cc \uc9c0\ucd9c\ud558\ub294 \uacbd\ud5a5\uc774 \ucee4\uc9c0\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h4><strong>\uac00\uce58 \uc911\uc2ec\uc801 \uc758\uc0ac\uacb0\uc815<\/strong><\/h4>\n<p>1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc124\ub0a0 \uc120\ubb3c\uc740 \uc8fc\ub85c \ubd80\ubaa8\ub2d8(711\uba85)\uacfc \ubc30\uc6b0\uc790\uc758 \ubd80\ubaa8\ub2d8(591\uba85)\uaed8 \ub4dc\ub9ac\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uce78\ud0c0\ub974\uc758 \ub610 \ub2e4\ub978 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c\ub294 \uc18c\ube44\uc790 521\uba85\uc774 \uac00\uc871\uc744 \uc704\ud55c \uc120\ubb3c\uc744 \ub354 \ub9ce\uc774 \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4\uace0 \ubc1d\ud614\uc9c0\ub9cc, \uc774\ubc88 \uc124\ub0a0\uc5d0 \uac00\uc7a5 \ud070 \ubcc0\ud654\ub294 \uac89\uce58\ub808\ubcf4\ub2e4\ub294 \uc2e4\uc81c \ud544\uc694\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \uacbd\ud5a5\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc0ac\ud68c\uc801 \uacfc\uc2dc\ubcf4\ub2e4\ub294 \uae30\ub2a5\uc801 \ud6a8\uc6a9\uc744 \uc911\uc2dc\ud558\ub294 \uad6c\ub9e4 \ud589\ud0dc\uc5d0\uc11c \uc798 \ub4dc\ub7ec\ub098\uba70, \uc18c\ube44\uc790\ub4e4\uc740 \uc758\ubb34\uc801\uc778 \uc0ac\ud68c\uc801 \uc120\ubb3c\ubcf4\ub2e4\ub294 \uce5c\ubc00\ud55c \uad00\uacc4\ub97c \uc704\ud574 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2026\ub144 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub4e4\uc740 \uc758\ub3c4\uc801\uc778 \uacc4\ud68d\uacfc \uac00\uce58 \ucd5c\uc801\ud654\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \uc815\uad50\ud55c \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \uc774\uc0c1 \ucda9\ub3d9\uc801\uc73c\ub85c \uc18c\ube44\ud558\uc9c0 \uc54a\uace0, \uac00\uaca9\uc744 \uacc4\uc0b0\ud558\uace0 \ube44\uad50\ud558\uba70, \uc2e4\uc6a9\uc131\uacfc \ud3b8\uc758\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ud569\ub9ac\uc801\uc778 \uc120\ud0dd\uc744 \ud558\uba74\uc11c\ub3c4 \uc804\ud1b5\uc801\uc778 \uc124\ub0a0 \ubb38\ud654\uc801 \uac00\uce58\ub97c \ubcf4\uc874\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><strong>Top Tet gift recipients<\/strong><\/p>\n<p style=\"text-align: center;\">100% = 1,000\uba85\uc758 \uc751\ub2f5\uc790<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-23588\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Top-Tet-gift-recipients.png\" alt=\"Top Tet gift recipients\" width=\"564\" height=\"339\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Top-Tet-gift-recipients.png 941w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Top-Tet-gift-recipients-300x180.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Top-Tet-gift-recipients-768x462.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Top-Tet-gift-recipients-18x12.png 18w\" sizes=\"(max-width: 564px) 100vw, 564px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\uc6d0\ucc9c: <a href=\"https:\/\/www.cimigo.com\/en\/trends\/how-can-brands-win-for-tet-2026\/\">\uce58\ubbf8\uace0<\/a><\/p>\n<h3><strong>\ucc44\ub110 \uae30\uc5ec\ub3c4<\/strong><\/h3>\n<p>\ubca0\ud2b8\ub0a8 \uc18c\ub9e4 \uc2dc\uc7a5\uc740 2025\ub144 \uc124 \uc5f0\ud734 \uae30\uac04 \ub3d9\uc548 \ub69c\ub837\ud55c \uba40\ud2f0\ucc44\ub110 \ud2b9\uc131\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \uc720\ud1b5 \ucc44\ub110\uc740 \uc124 \uc5f0\ud734 \uc1fc\ud551\uac1d\uc758 84%\uc5d0\uac8c \uc5ec\uc804\ud788 \uac00\uc7a5 \uc120\ud638\ub418\ub294 \uc120\ud0dd\uc774\uc5c8\uc73c\uba70, \ud604\ub300\uc801\uc778 \uc720\ud1b5 \ucc44\ub110\uc740 \uc804\uccb4 \ub9e4\ucd9c\uc758 14%\ub97c \ucc28\uc9c0\ud558\uc5ec \uae4a\uc774 \ubfcc\ub9ac\ub0b4\ub9b0 \ud604\uc9c0 \uc1fc\ud551 \uc2b5\uad00\uc744 \ubc18\uc601\ud588\uc2b5\ub2c8\ub2e4. 2026\ub144\uc5d0\ub294 \uc804\ud1b5\uc801\uc778 \uc720\ud1b5 \ucc44\ub110\uc774 \uc5ec\uc804\ud788 \uc8fc\uc694 \ucc44\ub110\ub85c \ub0a8\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uc9c0\ub9cc, B&amp;Company\ub294 \ud604\ub300\uc801\uc778 \uc720\ud1b5 \ucc44\ub110\uacfc \uc804\uc790\uc0c1\uac70\ub798\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uba74\uc11c \uc124 \uc5f0\ud734 \uc1fc\ud551\uc758 \uc8fc\uc694 \ub3d9\ub825\uc73c\ub85c \uc790\ub9ac \uc7a1\uc744 \uac83\uc73c\ub85c \uc804\ub9dd\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc801\uadf9\uc801\uc778 \uac80\uc0c9\ubcf4\ub2e4\ub294 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uac10\uc131, \uc2e0\ub8b0\ub97c \uae30\ubc18\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ud2f1\ud1a1 \uc1fc\ud551 \uc0ac\uc6a9\uc790 741,000\ub9cc \uba85\uc774 &quot;\ucd94\ucc9c&quot; \ud53c\ub4dc\ub97c \ud1b5\ud574 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 \ub4f1, \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d, \uc9e7\uc740 \ub3d9\uc601\uc0c1, \uae5c\uc9dd \ud560\uc778 \ud310\ub9e4 \ub4f1\uc774 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \uc124 \uc5f0\ud734 \uc2dc\uc7a5\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Channel contribution in Tet 2025<\/strong><\/p>\n<p style=\"text-align: center;\">\ub2e8\uc704 : %<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-23587\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Channel-contribution-in-Tet-2025.png\" alt=\"Channel contribution in Tet 2025\" width=\"471\" height=\"327\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Channel-contribution-in-Tet-2025.png 843w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Channel-contribution-in-Tet-2025-300x209.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Channel-contribution-in-Tet-2025-768x534.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Channel-contribution-in-Tet-2025-18x12.png 18w\" sizes=\"(max-width: 471px) 100vw, 471px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\uc6d0\ucc9c: <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/\">\ub2c8\ud06c<\/a><\/p>\n<h3><strong>2026\ub144 \uc124\ub0a0 \uc778\uae30 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac<\/strong><\/h3>\n<p>2025\ub144 \uc124 \uc5f0\ud734 \uae30\uac04 \ub3d9\uc548 \ub9e5\uc8fc \uc18c\ube44\uc7ac \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 21.9%\uc5d0\uc11c 24.7%\ub85c, \uc989\uc11d\uc2dd\ud488 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 7.5%\uc5d0\uc11c 10.4%\ub85c \uc0c1\uc2b9\ud588\ub358 \uac83\uacfc \uac19\uc740 \ucd94\uc138\ub97c \ubcf4\uc774\uba70, \uc774\ub7ec\ud55c \uc18c\ube44\uc7ac \ubd80\ubb38\uc740 \uc0ac\ud68c\uc801 \ubc0f \ucd95\uc81c\uc801 \ud589\uc0ac \uc218\uc694\uc5d0 \ud798\uc785\uc5b4 2026\ub144 \uc124 \uc5f0\ud734\uc5d0\ub3c4 \uacac\uc870\ud55c \uc131\uc7a5\uc138\ub97c \uc720\uc9c0\ud558\uace0 \ub192\uc740 \uc218\uc900\uc758 \uae30\uc5ec\ub97c \uc9c0\uc18d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><strong>Value % Contribution of Tet and Pre-Tet to FMCG by Super Groups<\/strong><\/p>\n<p style=\"text-align: center;\">\ub2e8\uc704 : %<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-23586\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Value-Contribution-of-Tet-and-Pre-Tet-to-FMCG-by-Super-Groups.png\" alt=\"Value % Contribution of Tet and Pre-Tet to FMCG by Super Groups\" width=\"573\" height=\"366\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Value-Contribution-of-Tet-and-Pre-Tet-to-FMCG-by-Super-Groups.png 1047w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Value-Contribution-of-Tet-and-Pre-Tet-to-FMCG-by-Super-Groups-300x192.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Value-Contribution-of-Tet-and-Pre-Tet-to-FMCG-by-Super-Groups-1024x655.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Value-Contribution-of-Tet-and-Pre-Tet-to-FMCG-by-Super-Groups-768x491.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Value-Contribution-of-Tet-and-Pre-Tet-to-FMCG-by-Super-Groups-18x12.png 18w\" sizes=\"(max-width: 573px) 100vw, 573px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\uc6d0\ucc9c: <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/\">\ub2c8\ud06c<\/a><\/p>\n<p>\uc218\uc785 \uacfc\uc790, \uc8fc\ub958, \ud3ec\uc7a5 \uc2a4\ub0b5\uc740 \uc5ec\uc804\ud788 \uc778\uae30 \uc788\ub294 \uc120\ubb3c \ud488\ubaa9\uc774\uc9c0\ub9cc, \uc2e0\uc120\ud55c \uc218\uc785 \uacfc\uc77c, \uc2dd\uc6a9\uc720, \ud5a5\uc2e0\ub8cc, \uc5b4\uac04\uc7a5 \ub4f1 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc720\uc6a9\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc6a9\uc801\uc778 \uc218\uc785\ud488\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ubb3c \ubc14\uad6c\ub2c8\ub294 \uc124\ub0a0 \uc804\ud1b5\uc5d0\uc11c \uc911\uc694\ud55c \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc9c0\ub9cc, \uad6c\uc131\uacfc \uac00\uaca9\uc740 \uc0c1\ub2f9\ud55c \ubcc0\ud654\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uc120\ubb3c \ubc14\uad6c\ub2c8\ub294 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc810\uc810 \ub354 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc73c\uba70, \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ubc1b\ub294 \uc0ac\ub78c\uc758 \ucde8\ud5a5\uacfc \uc608\uc0b0\uc5d0 \ub9de\ucdb0 \uc120\ubb3c\uc744 \uad6c\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uad6c\uc131 \uc635\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uc9c0\ubc29\uc758 OCOP \uc778\uc99d \uc81c\ud488\uc744 \ud3ec\ud568\ud55c \uc9c0\uc5ed \ud2b9\uc0b0\ud488\uc740 \ubca0\ud2b8\ub0a8 \ub18d\uc5c5\uc758 \ub2e4\uc591\uc131\uacfc \uc9c4\uc815\ud55c \uc9c0\uc5ed \uc0dd\uc0b0\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uac00\uaca9\ub300\ub294 \ub2e4\uc591\ud55c \uc608\uc0b0\uc744 \uace0\ub824\ud558\uc5ec \ud3ed\ub113\uac8c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc300, \uc2dd\uc6a9\uc720, \uadf8\ub9ac\uace0 \uc801\ub2f9\ud55c \uac00\uaca9\uc758 \ucf00\uc774\ud06c\uc640 \uc0ac\ud0d5\uc73c\ub85c \uad6c\uc131\ub41c \uac04\ub2e8\ud55c \uc124\ub0a0 \uc120\ubb3c \ubc14\uad6c\ub2c8\ub294 50\ub9cc VND \uc774\ud558\uc785\ub2c8\ub2e4.<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>\ub18d\uc0b0\ubb3c \ud2b9\uc120 \uc120\ubb3c \ubc14\uad6c\ub2c8\ub294 \ubc14\uad6c\ub2c8\ub2f9 80\ub9cc VND\uc5d0\uc11c 200\ub9cc VND \uc0ac\uc774\uc758 \uac00\uaca9\ub300\uc785\ub2c8\ub2e4.<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>\uc120\ubb3c \uc0c1\uc790\ub294 49,900 VND, 95,000 VND\ubd80\ud130 100,000 VND \uc774\uc0c1\uae4c\uc9c0 \ub2e4\uc591\ud55c \uac00\uaca9\ub300\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc5b4 \uc18c\ube44\uc790\uac00 \uc608\uc0b0\uc5d0 \ub9de\ucdb0 \uc27d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>A Vietnamese gift basket (hamper)<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-23585\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-Vietnamese-gift-basket-hamper.png\" alt=\"A Vietnamese gift basket (hamper)\" width=\"462\" height=\"347\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-Vietnamese-gift-basket-hamper.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-Vietnamese-gift-basket-hamper-300x225.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-Vietnamese-gift-basket-hamper-768x576.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/A-Vietnamese-gift-basket-hamper-16x12.png 16w\" sizes=\"(max-width: 462px) 100vw, 462px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\uc6d0\ucc9c: <a href=\"https:\/\/www.traviet.com\/a\/gio-qua-tet-300k\/\">\ud2b8\ub77c \ube44\uc5e3<\/a><\/p>\n<p>\uc124\ub0a0\uc5d0\ub294 \ud2b9\ud788 \uc0c8\ud574\ub97c \ub9de\uc544 \uc138\ub828\ub41c \ubaa8\uc2b5\uc744 \uc5f0\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uc5ec\uc131 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ubdf0\ud2f0 \uc81c\ud488 \uc218\uc694\uac00 \uae09\uc99d\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uba54\ud2b8\ub9ad \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0 \ub530\ub974\uba74, 2025\ub144 \uc124\ub0a0 \uae30\uac04 \ub3d9\uc548 \uc1fc\ud53c\uc640 \ud2f1\ud1a1\uc0f5\uc758 \ubdf0\ud2f0 \uc81c\ud488 \ub9e4\ucd9c\uc740 11\uc870 1,500\uc5b5 VND\uc5d0 \ub2ec\ud574 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 4\uc5b5 2,130\uc5b5 VND \uc99d\uac00\ud588\uc73c\uba70, 1\uc5b5 410\ub9cc \uac1c\uac00 \ud310\ub9e4\ub418\uc5b4 \uc131\uc218\uae30 \uc218\uc694\uac00 \uac15\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc8fc\ub85c \uc5bc\uad74 \ud53c\ubd80 \uad00\ub9ac, \ud5e4\uc5b4 \ubc0f \ubc14\ub514 \ucf00\uc5b4, \ub124\uc77c \uc81c\ud488, \ubdf0\ud2f0 \uc120\ubb3c \uc138\ud2b8\uc5d0 \uc9d1\uc911\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc73c\uba70, \uc1fc\ud53c\uc5d0\uc11c\ub294 \uc5bc\uad74 \ud53c\ubd80 \uad00\ub9ac \uc81c\ud488\uc774 \uc804\uccb4 \ubdf0\ud2f0 \uc81c\ud488 \ub9e4\ucd9c\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Increase in demand for Beauty-related products<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-23584\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Increase-in-demand-for-Beauty-related-products.jpg\" alt=\"Increase in demand for Beauty-related products\" width=\"468\" height=\"468\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Increase-in-demand-for-Beauty-related-products.jpg 960w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Increase-in-demand-for-Beauty-related-products-300x300.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Increase-in-demand-for-Beauty-related-products-150x150.jpg 150w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Increase-in-demand-for-Beauty-related-products-768x768.jpg 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Increase-in-demand-for-Beauty-related-products-12x12.jpg 12w\" sizes=\"(max-width: 468px) 100vw, 468px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\uc6d0\ucc9c: <a href=\"https:\/\/cocoonvietnam.com\/\">\ucf54\ucfe4 \ubca0\ud2b8\ub0a8<\/a><\/p>\n<h3><strong>\ube0c\ub79c\ub4dc\uc640 \uc18c\ub9e4\uc5c5\uccb4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/strong><\/h3>\n<h4><strong>\uac00\uaca9\ub9cc\uc774 \uc544\ub2cc, \uc778\uc9c0\ub41c \uac00\uce58\ub85c \uacbd\uc7c1\ud558\ub77c<\/strong><\/h4>\n<p>2026\ub144 \uc124\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \uc810\uc810 \ub354 \ud569\ub9ac\uc801\uc774\uace0 \uac00\uce58 \uc9c0\ud5a5\uc801\uc774\uba70, \uc804\ud1b5\uacfc \uc608\uc0b0 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \ub9de\ucd94\ub824 \ud569\ub2c8\ub2e4. \uad6c\ub9e4 \uacb0\uc815\uc740 \uc0ac\ud68c\uc801 \uacfc\uc2dc\ub098 \uc9c0\uc704 \ud45c\uc2dc\ubcf4\ub2e4\ub294 \uae30\ub2a5\uc131, \uc2e0\ub8b0\uc131, \uadf8\ub9ac\uace0 \uac00\uc871 \uad00\uacc4\uc640\uc758 \uad00\ub828\uc131\uc744 \uc911\uc2dc\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ud22c\uba85\ud55c \uac00\uaca9 \ucc45\uc815, \uc720\uc5f0\ud55c \uc81c\ud488 \uad6c\uc131, \uadf8\ub9ac\uace0 \ub9de\ucda4 \uc635\uc158\uc744 \ud1b5\ud574 \uac00\uaca9 \ub300\ube44 \uac00\uce58\ub97c \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uac00\uc815\uc758 \uc2e4\uc81c \ud544\uc694\uc5d0 \ubd80\ud569\ud558\uba74\uc11c\ub3c4 \ubb38\ud654\uc801 \uc0c1\uc9d5\uc131\uc744 \ubcf4\uc874\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc124\ub0a0\uc744 \ub118\uc5b4 \uc7a5\uae30\uc801\uc778 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uc2dc\uc98c \ub9e4\ucd9c\uc744 \ubaa8\ub450 \ud655\ubcf4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ub2e4\uc591\ud55c \ucc44\ub110\uc5d0 \uac78\uccd0 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc7ac\uc870\uc815\ud558\uc138\uc694<\/strong><\/h4>\n<p>\uc804\ud1b5\uc801\uc778 \uc720\ud1b5 \ucc44\ub110\uc740 2026\ub144\uc5d0\ub3c4 \uc124\ub0a0 \uc18c\ube44\uc758 \ud575\uc2ec \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \ud2b9\ud788 \ud544\uc218\ud488\uacfc \uc9c0\uc5ed \uae30\ubc18 \uad6c\ub9e4\uc5d0 \uc788\uc5b4\uc11c \ub354\uc6b1 \uadf8\ub7ec\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud604\ub300 \uc720\ud1b5 \ucc44\ub110\uacfc \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc5ed\ud560\uc774 \uac00\uc18d\ud654\ub428\uc5d0 \ub530\ub77c, \ucc44\ub110\uc744 \ub2e8\uc21c\ud788 \ub300\uccb4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ucc44\ub110 \uc804\ub7b5\uc758 \uade0\ud615\uc744 \uc7ac\uc870\uc815\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ub300\ub450\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc804\ud1b5\uc801\uc778 \uc720\ud1b5 \ucc44\ub110\uc5d0\uc11c\uc758 \uc81c\ud488 \uacf5\uae09\uacfc \uc778\uc9c0\ub3c4 \ud655\ubcf4\ub97c \uc9c0\uc18d\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc704\uc0dd \ubcf4\uc7a5, \uc5c4\uc120\ub41c \uc0c1\ud488 \uad6c\uc131, \uc120\ubb3c\uc6a9\ud488 \ub4f1\uc744 \uc704\ud574 \ud604\ub300 \uc720\ud1b5 \ucc44\ub110\uc744 \uc120\ubcc4\uc801\uc73c\ub85c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc18c\uc15c \ucee4\uba38\uc2a4\ub294 \ub354 \uc774\uc0c1 \ubcf4\uc870\uc801\uc778 \ucc44\ub110\uc774 \uc544\ub2c8\ub77c, \ud2b9\ud788 \uc124\ub0a0\uacfc \uac19\uc740 \uc131\uc218\uae30\uc5d0\ub294 \uc1fc\ud551 \ud589\ud0dc\uc758 \uc911\uc2ec\uc774 \ub418\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc124\ub0a0 \uc804\ub7b5\uc744 \ub2e8\uc21c\ud788 \ud560\uc778\uc5d0\ub9cc \uc758\uc874\ud574\uc11c\ub294 \uc548 \ub418\uba70, \ud0c4\ud0c4\ud55c \ucf58\ud150\uce20, \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \ucc38\uc5ec \uc720\ub3c4, \uadf8\ub9ac\uace0 \uc6d0\ud65c\ud55c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc8fc\uc694 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/strong><\/h4>\n<p>2026\ub144 \uc124 \uc5f0\ud734 \uae30\uac04 \ub3d9\uc548 \uce74\ud14c\uace0\ub9ac\ubcc4 \uc131\uc7a5\uc138\ub294 \uad11\ubc94\uc704\ud558\uae30\ubcf4\ub2e4\ub294 \ud2b9\uc815 \ubd84\uc57c\uc5d0 \uc9d1\uc911\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub9e5\uc8fc, \uac04\ud3b8\uc2dd, \uc720\uc81c\ud488 \uc74c\ub8cc\ub294 \uc0ac\ud68c\uc801 \uc18c\ube44, \ud3b8\uc758\uc131 \ucd94\uad6c, \uac74\uac15\uc5d0 \ub300\ud55c \uc778\uc2dd \uc81c\uace0\uc5d0 \ud798\uc785\uc5b4 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\uc640 \ub3d9\uc2dc\uc5d0 \uc2e4\uc6a9\uc801\uc778 \uc120\ubb3c\uacfc \uc0dd\ud65c\ud544\uc218\ud488\uc774 \uace0\uae09 \uc120\ubb3c \uc2dc\uc7a5\uc744 \ub300\uccb4\ud558\uba74\uc11c, \uc18c\ube44\uc790\ub4e4\uc740 \uba85\uc808 \ubd84\uc704\uae30\uc640 \uac00\uce58 \uc778\uc2dd\uc774 \ub192\uc740 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub9cc \uad6c\ub9e4\ud558\ub294 \uc120\ud0dd\uc801 \uc5c5\ud2b8\ub808\uc774\ub529 \uacbd\ud5a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc774\ub7ec\ud55c &quot;\uba85\uc808 \ubd84\uc704\uae30\uc5d0 \ub9de\ub294&quot; \uce74\ud14c\uace0\ub9ac\uc5d0 \ud22c\uc790\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \ub3d9\uc2dc\uc5d0, \ubb38\ud654\uc801 \ub610\ub294 \uae30\ub2a5\uc801 \ud0c0\ub2f9\uc131\uc774 \ubd80\uc871\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uc138\uadf8\uba3c\ud2b8\ub85c\uc758 \uacfc\ub3c4\ud55c \ud655\uc7a5\uc740 \ud53c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n<p>2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/\">https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/vneconomy.vn\/nhu-cau-hang-thiet-yeu-co-the-tang-den-30-trong-mua-sam-tet.htm\">https:\/\/vneconomy.vn\/nhu-cau-hang-thiet-yeu-co-the-tang-den-30-trong-mua-sam-tet.htm<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.vietnamplus.vn\/ha-noi-doanh-nghiep-tang-luong-du-tru-hang-hoa-binh-on-thi-truong-tet-tu-5-30-post1088606.vnp\">https:\/\/www.vietnamplus.vn\/ha-noi-doanh-nghiep-tang-luong-du-tru-hang-hoa-binh-on-thi-truong-tet-tu-5-30-post1088606.vnp<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/nhandan.vn\/hang-tet-doi-dao-gia-ca-on-dinh-post937749.html\">https:\/\/nhandan.vn\/hang-tet-doi-dao-gia-ca-on-dinh-post937749.html<\/a><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/\">https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> https:\/\/2036413.hs-sites-na2.com\/hubfs\/Decision%20Lab%20-%20Tet%20Consumer%20Path-to-purchase%20Report.pdf<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <a href=\"https:\/\/en.vietnamplus.vn\/hcm-city-market-reflects-cautious-practical-tet-spending-trends-post335246.vnp\">https:\/\/en.vietnamplus.vn\/hcm-city-market-reflects-cautious-practical-tet-spending-trends-post335246.vnp<\/a><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> https:\/\/thuongtruong.com.vn\/news\/mua-sam-tet-2026-du-bao-don-ve-4-tuan-cuoi-va-su-troi-day-cua-kenh-thuong-mai-xa-hoi-157644.html<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> <a href=\"https:\/\/www.vietnam.vn\/en\/thi-truong-gio-qua-tet-chu-trong-tinh-thiet-thuc-gia-mem\">https:\/\/www.vietnam.vn\/en\/thi-truong-gio-qua-tet-chu-trong-tinh-thiet-thuc-gia-mem<\/a><\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> <a href=\"https:\/\/www.vietnam.vn\/san-pham-ocop-gia-lai-nhon-nhip-vao-mua-phuc-vu-tet\">https:\/\/www.vietnam.vn\/san-pham-ocop-gia-lai-nhon-nhip-vao-mua-phuc-vu-tet<\/a><\/p>\n<p><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> <a href=\"https:\/\/www.vietnam.vn\/en\/doi-dao-hang-hoa-tet-binh-ngo-2026-chu-dong-tu-som-binh-on-tu-goc\">https:\/\/www.vietnam.vn\/en\/doi-dao-hang-hoa-tet-binh-ngo-2026-chu-dong-tu-som-binh-on-tu-goc<\/a><\/p>\n<p><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> <a href=\"https:\/\/metric.vn\/resource\/blog\/metric-tet-2026-nen-kinh-doanh-gi-phan-tich-xu-huong-mua-sam-tu-du-lieu-tren-san-tmdt\">https:\/\/metric.vn\/resource\/blog\/metric-tet-2026-nen-kinh-doanh-gi-phan-tich-xu-huong-mua-sam-tu-du-lieu-tren-san-tmdt<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>2026\ub144 \ubca0\ud2b8\ub0a8\uc758 \uc124\ub0a0\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc804\ud1b5\uc801\uc778 \uad00\uc2b5\uc744 \ubcf4\uc874\ud558\uba74\uc11c\ub3c4 \uc2e4\uc6a9\uc131\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uac00\uce58 \uc911\uc2ec\uc801\uc778 \uc18c\ube44 \uacbd\ud5a5\uc73c\ub85c\uc758 \ubcc0\ud654\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":23590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130,1268],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - 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