{"id":23252,"date":"2025-12-23T18:05:58","date_gmt":"2025-12-23T11:05:58","guid":{"rendered":"https:\/\/b-company.jp\/?p=23252"},"modified":"2025-12-23T18:05:58","modified_gmt":"2025-12-23T11:05:58","slug":"vietnam-coffee-shop-market-2025-chain-expansion-local-brands-and-changing-consumer-habits","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/vietnam-coffee-shop-market-2025-chain-expansion-local-brands-and-changing-consumer-habits\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \ucee4\ud53c\uc20d \uc2dc\uc7a5 2025: \uccb4\uc778 \ud655\uc7a5, \ud604\uc9c0 \ube0c\ub79c\ub4dc \ubc0f \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc2b5\uad00"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc774\ubc88 "\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551" \uc139\uc158\uc5d0\uc11c\ub294 B&Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\ubca0\ud2b8\ub0a8 \ucee4\ud53c\uc20d \uc2dc\uc7a5\uc740 \ube60\ub978 \uccb4\uc778 \ud655\uc7a5, \ub514\uc9c0\ud138 \uc8fc\ubb38, \uadf8\ub9ac\uace0 \uc9c0\uc5ed \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ub192\uc740 \ucda9\uc131\ub3c4\uc5d0 \ud798\uc785\uc5b4 \uc678\uc2dd \uc0b0\uc5c5\uc5d0\uc11c \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc778 \ubd84\uc57c \uc911 \ud558\ub098\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc774\ub79c\ub4dc \ucee4\ud53c, \ud478\ud06c\ub871\uacfc \uac19\uc740 \uc8fc\uc694 \uccb4\uc778\ub4e4\uc774 \ud638\uce58\ubbfc, \ud558\ub178\uc774 \ubc0f \uae30\ud0c0 \ub3c4\uc2dc\/\uc9c0\ubc29\uc5d0 \uc2e0\uaddc \ub9e4\uc7a5\uc744 \uc624\ud508\ud568\uc5d0 \ub530\ub77c 2025\ub144\uc5d0\ub294 \ucee4\ud53c \uccb4\uc778\uc810 \uc218\uac00 \uc18c\ud3ed \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc2b5\uad00, \uc7a6\uc740 \ucee4\ud53c\uc20d \ubc29\ubb38, \uadf8\ub9ac\uace0 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ub294 \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc7ac\ud3b8\ud558\uace0 \uc678\uad6d \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc9c4\ucd9c \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc7a5 \uac1c\uc694<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc758 \uad6d\ub0b4 \uc2dd\uc74c\ub8cc(F&B) \uc0b0\uc5c5\uc5d0\uc11c \ucee4\ud53c\uc20d\uc740 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ube44\uad50\uc801 \uace0\uae09 \ud558\uc704 \ubd80\ubb38\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144\uc5d0\ub294 \uace8\ubaa9\uae38\uc758 \uc791\uc740 \uce74\ud398\ubd80\ud130 \uace0\uae09 \ucee4\ud53c \uccb4\uc778\uc810\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubca0\ud2b8\ub0a8\uc5d0 50\ub9cc \uac1c \uc774\uc0c1\uc758 \ucee4\ud53c\uc20d\uc774 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.[1]<\/a>\uc774\ub294 2023\ub144 \ub9d0 \uae30\uc900 \uc804\uad6d\uc5d0 \uc788\ub294 \uc57d 317,299\uac1c\uc758 \ucee4\ud53c \ubc0f \ucc28 \uc804\ubb38\uc810\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4.[2]<\/a>.<\/p>\n

\ubca0\ud2b8\ub0a8\uc758 \ucee4\ud53c \uccb4\uc778 \ub124\ud2b8\uc6cc\ud06c\ub294 2019\ub144\ubd80\ud130 2025\ub144\uae4c\uc9c0 \ud06c\uac8c \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \uccb4\uc778\uc810 \uc218\ub294 2019\ub144 816\uac1c\uc5d0\uc11c 2025\ub144 2,067\uac1c\ub85c \ub450 \ubc30 \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud638\uce58\ubbfc\uc2dc\ub294 \uc5ec\uc804\ud788 \ucd5c\ub300 \uc911\uc2ec\uc9c0\ub85c, \ub9e4\uc7a5 \uc218\uac00 456\uac1c\uc5d0\uc11c 891\uac1c\ub85c \ub298\uc5b4\ub0ac\uc9c0\ub9cc, \uc131\uc7a5\uc138\ub294 \ub354 \uc774\uc0c1 \ud638\uce58\ubbfc\uc2dc\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\ub178\uc774\uc758 \uccb4\uc778\uc810 \uc218\ub3c4 197\uac1c\uc5d0\uc11c 435\uac1c\ub85c \uc99d\uac00\ud588\uc73c\uba70, \ud2b9\ud788 \ub2e4\ub978 \ub3c4\uc2dc\uc640 \uc9c0\ubc29\uc5d0\uc11c \uccb4\uc778\uc810 \uc218\uac00 163\uac1c\uc5d0\uc11c 741\uac1c\ub85c \uae09\uc99d\ud558\uc5ec 2025\ub144\uc5d0\ub294 \ud558\ub178\uc774\ub97c \ub118\uc5b4\uc124 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

Number of coffee chain stores in Ho Chi Minh, Ha Noi, and others<\/strong><\/p>\n

\ub2e8\uc704: \ub9e4\uc7a5
\n\"Number<\/p>\n

\ucd9c\ucc98: Q&Me<\/p>\n

\uc8fc\uc694 \ud50c\ub808\uc774\uc5b4<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8 \ucee4\ud53c\uc20d \uc2dc\uc7a5\uc740 \ub9e4\uc7a5 \uc218\ubfd0 \uc544\ub2c8\ub77c \ub9e4\ucd9c\uc5d0\uc11c\ub3c4 \ud604\uc9c0 \ube0c\ub79c\ub4dc\uac00 \uc555\ub3c4\uc801\uc73c\ub85c \uc6b0\uc138\ud558\uba70, \ud558\uc774\ub79c\ub4dc \ucee4\ud53c\uc640 \ud479\ub871\uc774 \ub9e4\ucd9c \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \ubd84\uba85\ud788 \uc138\ubd84\ud654\ub418\uc5b4 \uc788\ub294\ub370, \uc2a4\ud0c0\ubc85\uc2a4\uc640 \uac19\uc740 \ud574\uc678 \ube0c\ub79c\ub4dc\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc2dc\uc7a5\uc744, \ucb5d\uc751\uc6b0\uc60c\uacfc \uac19\uc740 \ud1a0\uc885 \uc5c5\uccb4\ub294 \uc804\ud1b5\uc801\uc774\uace0 \ubb38\ud654\uc801\uc778 \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce74\ud2f0\ub0ab\uacfc \uac19\uc740 \uc80a\uace0 \ud2b8\ub80c\ub514\ud55c \ubca0\ud2b8\ub0a8 \uccb4\uc778\uc810\ub4e4\uc740 \ubb3c\ub9ac\uc801 \ud655\uc7a5\ubfd0 \uc544\ub2c8\ub77c \uc81c\ud488 \ud601\uc2e0\uc744 \ud1b5\ud574 \uae30\uc874 \uc5c5\uccb4\ub4e4\uacfc\uc758 \uaca9\ucc28\ub97c \uc881\ud788\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ud765 \uac15\uc790\ub4e4\uc740 \uc804\ud1b5\uc801\uc778 \ucee4\ud53c\uc758 \ud2c0\uc744 \ub118\uc5b4 \uacfc\uc77c\ucc28, \ub9d0\ucc28 \ud4e8\uc804, \uacc4\uc808\ubcc4 \uba54\ub274 \ub4f1 Z\uc138\ub300\uc758 \ubcc0\ud654\ubb34\uc30d\ud55c \ucde8\ud5a5\uc5d0 \ub9de\ucd98 \ucc38\uc2e0\ud558\uace0 \ud2b8\ub80c\ub514\ud55c \uc74c\ub8cc\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc120\ubcf4\uc774\uba70 \ucee4\ud53c \uc0b0\uc5c5\uc744 \uc7ac\uc815\uc758\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb3c\ub9ac\uc801 \ub9e4\uc7a5 \uc218\ub97c \uae30\uc900\uc73c\ub85c \ubcfc \ub54c, 2025\ub144\uc5d0\ub294 \ubc00\ub77c\ub178\uac00 \uc57d 2,000\uac1c, \ud558\uc774\ub79c\ub4dc \ucee4\ud53c\uac00 \uc57d 855\uac1c\uc758 \ub9e4\uc7a5\uc744 \ubcf4\uc720\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub2e4\ub978 \uc8fc\uc694 \uccb4\uc778\uc810\ub4e4\ub3c4 \uc0c1\ub2f9\ud55c \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud558\uace0 \uc788\ub294\ub370, \ud478\ud06c\ub871\uc740 \uc57d 237\uac1c, \uce74\ud2f0\ub0ab\uc740 \uc57d 93\uac1c, \uc2a4\ud0c0\ubc85\uc2a4\ub294 127\uac1c\uc758 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.[3]<\/a>.<\/p>\n

\ubca0\ud2b8\ub0a8\uc758 \uc8fc\uc694 \ucee4\ud53c \uccb4\uc778\uc810 \ubaa9\ub85d<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\uc544\ub2c8\uc694.<\/strong><\/td>\n\ucee4\ud53c \ube0c\ub79c\ub4dc<\/strong><\/td>\n\uc124\ub9bd \uc5f0\ub3c4<\/strong><\/td>\n\uccab \ubc88\uc9f8 \ub3c4\uc2dc<\/strong><\/td>\n\ubcf8\uad6d<\/strong><\/td>\n2025\ub144 \ucee4\ud53c \ub9e4\uc7a5 \uc218<\/strong><\/td>\n<\/tr>\n<\/thead>\n
1<\/td>\n\ubc00\ub77c\ub178<\/td>\n1996<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n2000<\/td>\n<\/tr>\n
2<\/td>\n\ud558\uc774\ub79c\ub4dc<\/td>\n1999<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n855<\/td>\n<\/tr>\n
3<\/td>\n\uc911 \uc751\uc6b0\uc60c<\/td>\n1996<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n464<\/td>\n<\/tr>\n
4<\/td>\n\ube44\ubc14 \uc2a4\ud0c0 \ucee4\ud53c<\/td>\n2013<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n329<\/td>\n<\/tr>\n
5<\/td>\n\ud479\ub871<\/td>\n2000<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n237<\/td>\n<\/tr>\n
6<\/td>\n\uc2a4\ud0c0\ubc85\uc2a4<\/td>\n2013<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubbf8\uad6d<\/td>\n127<\/td>\n<\/tr>\n
7<\/td>\n\uad6c\ud0c0 \uce74\ud398<\/td>\n2016<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n96<\/td>\n<\/tr>\n
8<\/td>\n\ucee4\ud53c \ud558\uc6b0\uc2a4<\/td>\n2014<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n93<\/td>\n<\/tr>\n
9<\/td>\n\uce74\ud2f0\ub098\ud2b8<\/td>\n2016<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n93<\/td>\n<\/tr>\n
10<\/td>\n\ud30c\uc2dc\uc624<\/td>\n2006<\/td>\n\ud638\uce58\ubbfc\uc2dc<\/td>\n\ubca0\ud2b8\ub0a8<\/td>\n88<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ucd9c\ucc98: Q&Me<\/em><\/p>\n

\uc2dc\uc7a5 \ub3d9\ud5a5<\/strong><\/h3>\n

\uc8fc\uc694 \ucee4\ud53c \uccb4\uc778\uc810\ub4e4\uc740 \uc18c\ub4dd \uc99d\uac00\uc640 \uc0c8\ub85c\uc6b4 \uc18c\ub9e4 \uac1c\ubc1c\uc744 \ud65c\uc6a9\ud558\uc5ec 1\uad70\uc774\ub098 \ub79c\ub4dc\ub9c8\ud06c 81 \uc9c0\uc5ed\uacfc \uac19\uc740 \uc911\uc2ec \uc5c5\ubb34 \uc9c0\uad6c\ub97c \ub118\uc5b4 \uad50\uc678 \uc9c0\uc5ed\uacfc 2\uae09 \ub3c4\uc2dc\ub85c \uc804\ub7b5\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.[4]<\/a>\ub3d9\uc2dc\uc5d0 \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub2e4\uc591\ud55c \ud615\ud0dc\ub97c \uc2e4\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \ub9e4\uc7a5 \ud615\ud0dc\ub97c \ub118\uc5b4, \ud558\uc774\ub79c\ub4dc \ucee4\ud53c\uc758 \ub4dc\ub77c\uc774\ube0c \uc2a4\ub8e8 \ub9e4\uc7a5\uacfc \uac19\uc740 \ucf58\uc149\ud2b8\ub294 \uc624\ud1a0\ubc14\uc774\uac00 \uc9c0\ubc30\uc801\uc778 \ubca0\ud2b8\ub0a8 \uad50\ud1b5 \ud658\uacbd\uacfc \ucd9c\ud1f4\uadfc\uae38\uc5d0 \ucee4\ud53c\ub97c \uc990\uae30\ub294 \uc2b5\uad00\uc5d0 \ub9de\ucdb0 \uccb4\uc778\uc810\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc801\uc751\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud615\ud0dc\ub294 \uc811\uadfc\uc131\uc744 \ub192\uc774\uace0 \uc678\uc2dd\uc5c5\uacc4\uc5d0\uc11c \uc18d\ub3c4\uc640 \ud3b8\uc758\uc131\uc744 \uc911\uc2dc\ud558\ub294 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \ucee4\ud53c \uc804\ubb38\uc810 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub124\ud2b8\uc6cc\ud06c \ud655\uc7a5\uacfc \ub354\ubd88\uc5b4 \uba54\ub274\uc640 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc7ac\uc815\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uccb4\uc778\uc810\ub4e4\uc774 \uc21c\uc218 \ucee4\ud53c \uc911\uc2ec\uc5d0\uc11c \ubc97\uc5b4\ub098 \ub2e4\uc591\ud55c \uc74c\ub8cc\ub97c \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uac70\ub4ed\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc28, \uacfc\uc77c\ucc28, \ub9d0\ucc28\uac00 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c \ubd80\uc0c1\ud588\uc73c\uba70, \ucee4\ud53c \uc678 \uc74c\ub8cc\uc5d0\uc11c \uc0c1\ub2f9\ud55c \ub9e4\ucd9c \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ud2b9\ud788 Z\uc138\ub300\ub97c \uc0ac\ub85c\uc7a1\uae30 \uc704\ud574 \ub2e4\ucc44\ub86d\uace0 \ud601\uc2e0\uc801\uc778 \uc74c\ub8cc\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc120\ubcf4\uc774\ub294 \ud478\ud06c\ub871(Phuc Long)\uacfc \uce74\ud2f0\ub0ab(Katinat)\uc758 \uc804\ub7b5\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9c0\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc758 Z\uc138\ub300\ub294 \uc804\ud1b5\uc801\uc778 \ub530\ub73b\ud55c \uc74c\ub8cc\ubcf4\ub2e4 \ucc28\uac00\uc6b4 \ucee4\ud53c\uc640 \ub9d0\ucc28\uc640 \ucf54\ucf54\ub11b \uc8fc\uc2a4\ub97c \uacb0\ud569\ud55c \uac83\uacfc \uac19\uc740 \ud601\uc2e0\uc801\uc778 \ud4e8\uc804 \uc74c\ub8cc\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ubca0\ud2b8\ub0a8(Brands Vietnam, 2025)\uc5d0 \ub530\ub974\uba74, \uc774\ub4e4\uc740 "\ud2b8\ub80c\ub514\ud558\uace0", "\uce5c\uadfc\ud558\uba70", "\uc80a\uc740" \uc774\ubbf8\uc9c0\uc758 \ube0c\ub79c\ub4dc\uc5d0 \uac15\ud55c \ub9e4\ub825\uc744 \ub290\ub08d\ub2c8\ub2e4. [5]<\/a><\/p>\n

\uc8fc\uc694 \uccb4\uc778\uc810\ub4e4\uc774 \ubaa8\ubc14\uc77c \uc571, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8, \ubc30\ub2ec \ud50c\ub7ab\ud3fc(ShopeeFood, GrabFood)\uacfc\uc758 \uae34\ubc00\ud55c \ud1b5\ud569\uc744 \ub3c4\uc785\ud558\uba74\uc11c \ub514\uc9c0\ud138\ud654\ub294 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud558\uc774\ub79c\ub4dc, \uce74\ud2f0\ub0ab, \uc2a4\ud0c0\ubc85\uc2a4\ub294 \uc571 \uae30\ubc18 \uc8fc\ubb38\uacfc \uc7ac\ubc29\ubb38\uc744 \uc704\ud55c \uba64\ubc84\uc2ed \ud61c\ud0dd, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud64d\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \ub9e4\uc7a5\uc744 \uc5c5\ubb34\uc640 \uc0ac\uad50\ub97c \uc704\ud55c \uacbd\ud5d8 \uc911\uc2ec\uc758 '\uc81c3\uc758 \uacf5\uac04'\uc73c\ub85c \uc124\uacc4\ud558\ub294 \uac83\uacfc \ud568\uaed8 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ub0c5\ub2c8\ub2e4. \uce74\ud2f0\ub0ab\uc758 '\ube4c\ub77c \uac19\uc740' \ub9e4\uc7a5\uacfc \uac19\uc740 \ucf58\uc149\ud2b8\ub294 \uace0\uac1d \uccb4\ub958 \uc2dc\uac04 \uc99d\uac00, \uac70\ub798\uc561 \uc0c1\uc2b9, \uc7ac\ubc29\ubb38 \ube48\ub3c4 \uc99d\uac00\ub97c \uc720\ub3c4\ud558\uc5ec \ucee4\ud53c\uc20d\uc774 \uc77c\ud68c\uc131 \uc990\uac70\uc6c0\uc774 \uc544\ub2cc \uc77c\uc0c1\uc801\uc778 \ubaa9\uc801\uc9c0\ub85c \uc790\ub9ac \uc7a1\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

2024\ub144 \uc804\uad6d \uc57d 3,000\uac1c\uc758 \ub808\uc2a4\ud1a0\ub791, \uc74c\uc2dd\uc810, \ucee4\ud53c\uc20d\uacfc 4,000\uba85\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ucc38\uc5ec\uc790\uc758 30.41%\uac00 \uc77c\uc8fc\uc77c\uc5d0 \ud55c\ub450 \ubc88 \ucee4\ud53c\uc20d\uc744 \ubc29\ubb38\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, \uc774\ub294 7.8%\ud3ec\uc778\ud2b8 \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4.[6]<\/a>\uc774\ub7ec\ud55c \ucd94\uc138\ub294 2025\ub144\uc5d0 \ud2b9\ud788 \uc911\uc0b0\uce35 \uc18c\ub4dd \uacc4\uce35\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud55c \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc6d4 \uc18c\ub4dd 500\ub9cc~1,000\ub9cc VND \uc18c\ube44\uc790\uc758 \ubc29\ubb38 \ube48\ub3c4\uac00 \uac00\uc7a5 \ub192\uace0(\uc8fc 1~3\ud68c), \uadf8 \ub4a4\ub97c \uc6d4 \uc18c\ub4dd 1,000\ub9cc~2,000\ub9cc VND \uacc4\uce35\uc774 \ubc14\uc9dd \ub4a4\ucad3\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc18c\ub4dd \uacc4\uce35\uc758 \uace0\uac1d\uc740 \uc8fc\ub85c \uc9c1\uc7a5\uc778, \ud504\ub9ac\ub79c\uc11c, \ud559\uc0dd\uc785\ub2c8\ub2e4. \ud2b9\ud788, \uace0\uac1d\uc758 40\ub9cc 1\ucc9c 3\ubc31 \uba85\uc740 \uc5c5\ubb34 \ubaa9\uc801\uc73c\ub85c \ucee4\ud53c\uc20d\uc744 \uc774\uc6a9\ud558\uba70, \uadf8 \uc678\uc5d0\ub3c4 \ud734\uc2dd, \uc0c8\ub85c\uc6b4 \uc74c\ub8cc \uc2dc\uc74c, \ud558\ub8e8 \uc2dc\uc791 \ub4f1 \ub2e4\uc591\ud55c \uc774\uc720\ub85c \ubc29\ubb38\ud569\ub2c8\ub2e4.[7]<\/a>.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uc0c1\ud488\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \ucc38\uc5ec\ub3c4\uac00 \uc99d\ud3ed\ub429\ub2c8\ub2e4. \ud55c\uc815\ud310 \ucef5, \uc2dc\uc98c\ubcc4 \ucf58\uc149\ud2b8, \ub3c5\uc810 \uc0c1\ud488\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \ubc14\uc774\ub7f4 \ucea0\ud398\uc778\uc740 \uc774\uc81c \uce74\ud2f0\ub0ab, \uc2a4\ud0c0\ubc85\uc2a4, \ud558\uc774\ub79c\ub4dc\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \ub9c8\ucf00\ud305 \uc218\ub2e8\uc774 \ub418\uc5b4 \uc628\ub77c\uc778\uc5d0\uc11c \ud070 \ud654\uc81c\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \ub9e4\uc7a5 \ubc29\ubb38\uac1d\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2a4\ud0c0\ubc85\uc2a4\ub294 \ubca0\ud2b8\ub0a8\uc5b4 \ubc84\uc804\uc758 \uc138\ub77c\ubbf9 \uba38\uadf8\ucef5\uc744 \ucd9c\uc2dc\ud588\uace0, \ud478\ud06c\ub871\uc740 4\uc6d4 30\uc77c \uad70\uc0ac \ud37c\ub808\uc774\ub4dc\uc5d0 \ub9de\ucdb0 \uc81c\ud488\uc744 \uc120\ubcf4\uc600\uc73c\uba70, \ud558\uc774\ub79c\ub4dc\ub294 "\ubca0\ud2b8\ub0a8 \ucee4\ud53c \uc815\uc218\uc5d0 \ub300\ud55c \uc790\ubd80\uc2ec" \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.[8]<\/a><\/p>\n

\uc678\uad6d\uc778 \ud22c\uc790\uc790\uc5d0 \ub300\ud55c \uc758\ubbf8<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8 \ucee4\ud53c\uc20d \uc2dc\uc7a5\uc740 \ub3c4\uc2dc \uc18c\ube44\uc790\ub4e4\uc758 \ub192\uc740 \ubc29\ubb38 \ube48\ub3c4\uc640 \ud0c4\ud0c4\ud55c \uc218\uc694\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc778\ub4e4\uc740 \uacbd\uc81c \ubcc0\ub3d9 \uc18d\uc5d0\uc11c\ub3c4 \uc2dc\uc7a5\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uba70, \ud604\uc7ac \uce58\uc5f4\ud55c \uacbd\uc7c1 \uc18d\uc5d0\uc11c\ub3c4 \ucc28\ubcc4\ud654\ub41c \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud1b5\ud574 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc11c\ub4dc\uc6e8\uc774\ube0c\/\uc2f1\uae00 \uc624\ub9ac\uc9c4 \ucee4\ud53c, \uac74\uac15 \uc9c0\ud5a5\uc801\uc778 \uba54\ub274, \uc2dd\ubb3c\uc131 \uae30\ubc18 \uba54\ub274, \ub4dc\ub77c\uc774\ube0c\uc2a4\ub8e8\uc640 \uac19\uc740 \ud3b8\uc758\uc131\uc744 \uc911\uc2dc\ud558\ub294 \uc804\ubb38 \ubd84\uc57c\uc5d0\uc11c \ub354\uc6b1 \ud070 \uc131\uc7a5 \uae30\ud68c\ub97c \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc740 \ud504\ub79c\ucc28\uc774\uc988\ub97c \uc9c0\uc6d0\ud558\ub294 \uc6b0\ud638\uc801\uc778 \uaddc\uc81c \ud658\uacbd \ub355\ubd84\uc5d0 \ud574\uc678 \uc9c4\ucd9c\uc5d0\ub3c4 \ub9e4\uc6b0 \uc720\ub9ac\ud569\ub2c8\ub2e4. \ub9ce\uc740 \ud604\uc9c0 \ud22c\uc790\uc790\ub4e4\uc774 \uc720\uba85 \ud574\uc678 \ucee4\ud53c\uc20d \ube0c\ub79c\ub4dc\uc758 \ub9c8\uc2a4\ud130 \ud504\ub79c\ucc28\uc774\uc988 \uc9c4\ucd9c\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \ubca0\ud2b8\ub0a8 \ucee4\ud53c \uc5c5\uacc4\uc758 \uc8fc\uc694 \uacfc\uc81c\ub294 \uce58\uc5f4\ud55c \uac00\uaca9 \ubc0f \uc785\uc9c0 \uacbd\uc7c1\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\ub178\uc774\uc640 \ud638\uce58\ubbfc\uc2dc\uc758 \uc8fc\uc694 \uc9c0\uc5ed\uc740 \uc774\ubbf8 \uc8fc\uc694 \ud604\uc9c0 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc7a5\uc545\ud558\uace0 \uc788\uc5b4 \uc784\ub300\ub8cc\uac00 \ub192\uace0 \uc74c\ub8cc \uac00\uaca9\uc5d0 \ub300\ud55c \uc555\ubc15\uc774 \uc2ec\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc2e0\uaddc \uc9c4\uc785 \uae30\uc5c5\uc740 \ud50c\ub798\uadf8\uc2ed \ub9e4\uc7a5\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub192\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uac70\ub098 \ud0a4\uc624\uc2a4\ud06c\ub098 \ub4dc\ub77c\uc774\ube0c\uc2a4\ub8e8\uc640 \uac19\uc740 \uc18c\uaddc\ubaa8 \ub9e4\uc7a5 \ud615\ud0dc\ub85c \ud601\uc2e0\uc744 \ucd94\uad6c\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \uae30\uc5c5\ub4e4\uc740 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub4e4\uc774 \ub85c\ubd80\uc2a4\ud0c0 \ucee4\ud53c, \uc5f0\uc720, \ub2ec\ucf64\ud55c \ucc28 \uae30\ubc18 \uc74c\ub8cc\ub97c \uc120\ud638\ud558\ub294 \ubfcc\ub9ac \uae4a\uc740 \ud604\uc9c0 \ucde8\ud5a5\uc744 \uadf9\ubcf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc21c\uc218\ud55c "\uc11c\uc591\uc2dd" \ub9db\uc744 \ucd94\uad6c\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc774\ub7ec\ud55c \ub300\uc911\uc801\uc778 \uc120\ud638\ub3c4\uc5d0 \ub9de\ucdb0 \uba54\ub274\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud604\uc9c0\ud654\ud558\uc9c0 \ubabb\ud558\uba74 \ud2c8\uc0c8\uc2dc\uc7a5\uc5d0 \uba38\ubb3c \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00a0<\/em><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/vietnamnews.vn\/economy\/1692991\/viet-nam-s-coffee-shops-boom-amid-business-closures.html<\/p>\n

[2]<\/a> https:\/\/vietnamnews.vn\/economy\/1656282\/fierce-battle-for-billion-dollar-market-share-between-coffee-chains-in-viet-nam.html<\/p>\n

[3]<\/a> https:\/\/cafef.vn\/cuoc-chien-chuoi-ca-phe-phuc-long-tang-79-cua-hang-katinat-duoi-sat-nut-rieng-the-coffee-house-ngam-ngui-dong-cua-1-3-188250516080502639.chn<\/p>\n

[4]<\/a> https:\/\/vir.com.vn\/beverage-chains-take-on-new-models-122342.html<\/p>\n

[5]<\/a> https:\/\/www.brandsvietnam.com\/congdong\/topic\/346424-ipos-vn-va-nestle-professionalcong-bo-bao-cao-thi-truong-kinh-doanh-am-thuc-tai-viet-nam-nam-2024<\/p>\n

[6]<\/a> https:\/\/e.vnexpress.net\/news\/business\/economy\/vietnamese-consumers-eat-out-visit-cafes-more-often-4727722.html<\/p>\n

[7]<\/a> https:\/\/mibrand.vn\/wp-content\/cache\/all\/tin-tuc\/mibrand-40-khach-hang-lua-chon-quan-ca-phe-cho-muc-dich-lam-viec\/index.html<\/p>\n

[8]<\/a> https:\/\/younetmedia.com\/en\/introducing-the-h1-2025-coffee-shop-social-media-report-announcing-the-top-10-most-prominent-brands\/<\/p>","protected":false},"excerpt":{"rendered":"

2024\ub144\uacfc \ube44\uad50\ud588\uc744 \ub54c, \uc8fc\uc694 \uccb4\uc778\uc810\ub4e4\uc774 \uc2e0\uaddc \ub9e4\uc7a5\uc744 \uc624\ud508\ud568\uc5d0 \ub530\ub77c 2025\ub144 \ubca0\ud2b8\ub0a8\uc758 \ucee4\ud53c \uccb4\uc778\uc810 \uc218\ub294 \uc18c\ud3ed \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":23254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam Coffee Shop market 2025: Chain expansion, local brands and changing consumer habits - B-Company<\/title>\n<meta name=\"description\" content=\"Compared to 2024, there is a slight increase in the number of coffee chain stores in 2025 in Vietnam as leading chains open new locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/vietnam-coffee-shop-market-2025-chain-expansion-local-brands-and-changing-consumer-habits\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Coffee Shop market 2025: Chain expansion, local brands and changing consumer habits - 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