{"id":22990,"date":"2025-11-17T18:13:32","date_gmt":"2025-11-17T11:13:32","guid":{"rendered":"https:\/\/b-company.jp\/?p=22990"},"modified":"2025-11-17T18:13:32","modified_gmt":"2025-11-17T11:13:32","slug":"the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/","title":{"rendered":"\uace8\ubaa9\uae38 \uc0c1\uc810 \ubaa8\ub378: \ud558\ub178\uc774\uc758 \ube44\uc6a9 \ud6a8\uc728\uc131 \ubd84\uc11d \ubc0f \uace0\uac1d \uc720\uce58 \uc804\ub7b5"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n<p><em>\uc774\ubc88 &quot;\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551&quot; \uc139\uc158\uc5d0\uc11c\ub294 B&amp;Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/p>\n<p><em>\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>\ud558\ub178\uc774\uc758 \uc5ed\ub3d9\uc801\uc778 \uc18c\ub9e4 \uc2dc\uc7a5\uc5d0\uc11c &quot;\uace8\ubaa9\uae38 \uc1fc\ud551(Shop in the Alley)&quot; \ubaa8\ub378\uc740 \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4\uac00 \uace0\uae09 \uac70\ub9ac\ub098 \uc1fc\ud551\ubab0 \ub300\uc2e0 \uc881\uc740 \uace8\ubaa9\uae38\uc5d0\uc11c \uc601\uc5c5\ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ubd80\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \ube44\uc6a9 \uc774\uc810\uc744 \uc81c\uacf5\ud558\uace0, \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \ucee4\ubba4\ub2c8\ud2f0\ub97c \uad6c\ucd95\ud558\uba70, \uc81c\ud55c\ub41c \ubb3c\ub9ac\uc801 \uacf5\uac04\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud604\ub300\uc801\uc778 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc784\ub300\ub8cc \uc0c1\uc2b9\uacfc \uc804\uc790\uc0c1\uac70\ub798\ub85c \uc778\ud574 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \ubcc0\ud654\ud558\ub294 \uc18c\ub9e4 \ud658\uacbd\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc2dc\uc7a5 \uac1c\uc694<\/strong><\/h3>\n<p>\ud558\ub178\uc774 \uc18c\ub9e4 \ubd80\ub3d9\uc0b0 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ub192\uc740 \uac00\uc2dc\uc131\uacfc \uc811\uadfc\uc131\uc73c\ub85c \uc778\ud574 \uac70\ub9ac \uc0c1\uac00\uac00 \uc804\ud1b5\uc801\uc778 \uc0ac\uc5c5 \uc120\ud0dd\uc774 \ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc120\ud0dd\uc9c0\ub294 \uc885\uc885 \ub192\uc740 \uc784\ub300\ub8cc\uc640 \ud568\uaed8 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ud2b9\ud788 \ud558\ub178\uc774\uc758 \uc8fc\uc694 \ub3c4\ub85c\uc778 \uaebc\uc6b0\uc800\uc774 \uac70\ub9ac(C\u1ea7u Gi\u1ea5y Street)\uc5d0\uc11c\ub294 55~80\u33a1 \uba74\uc801\uc758 \uac70\ub9ac \uc0c1\uac00 \uc8fc\ud0dd\uc774 \uc6d4 6\ucc9c\ub9cc \ub3d9(\uc57d 2,400~3,200\ub2ec\ub7ec)\uc5d0 \uc784\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc911\uc2ec \uc0c1\uc5c5 \ub3c4\ub85c\uc778 \ub08c\ub9c8 \uac70\ub9ac(Kim M\u00e3 Street)\uc5d0 \uc788\ub294 90\u33a1 \uba74\uc801\uc758 \uac70\ub9ac \uc0c1\uac00 \uc8fc\ud0dd\uc740 \ud604\uc7ac \uc6d4 1\uc5b5 2\ucc9c\ub9cc \ub3d9(\uc57d 4,800\ub2ec\ub7ec)\uc5d0 \uc784\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/p>\n<p>\uc1fc\ud551\ubab0\uacfc \uac19\uc740 \ud604\ub300\uc801\uc778 \uc18c\ub9e4 \ud615\ud0dc\ub294 \uacc4\uc18d\ud574\uc11c \ud655\uc7a5\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 2025\ub144 1\ubd84\uae30\uc5d0 \ud558\ub178\uc774\ub294 \uaebc\uc6b0\uc800\uc774(Cau Giay) \uc9c0\uad6c\uc5d0 \uc774\uc628\ubab0 \uc464\uc5b8\ud22c\uc774(AEON Mall Xuan Thuy)\ub97c \uac1c\uc7a5\ud558\uba74\uc11c \uc57d 18,000m\u00b2\uc758 \uc18c\ub9e4 \uacf5\uac04\uc744 \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\ud558\ub178\uc774 \uc1fc\ud551\ubab0\uc758 \uc785\uc9c0\ub294 86%\uc758 \uc810\uc720\uc728\uacfc \ud3c9\uade0 1\uce35 \uc784\ub300\ub8cc\uac00 \ud3c9\ubc29\ubbf8\ud130\ub2f9 \uc6d4 130\ub9cc \ub3d9\uc73c\ub85c \uc0c1\uc2b9\ud558\uc5ec \uacbd\uc7c1\ub825\uc774 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n<p>\uc810\uc810 \ub354 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ub3c5\ub9bd \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc774 \ub208\uc5d0 \uc798 \ub744\ub294 \uac70\ub9ac\ub098 \uc1fc\ud551\ubab0 \ub300\uc2e0 \uc881\uc740 \uace8\ubaa9\uae38\uc744 \uc120\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc881\uc740 \uace8\ubaa9\uae38\uc5d0\ub294 \uc804\ud1b5\uc801\uc73c\ub85c \uc624\ub79c \uc804\ud1b5\uc744 \uc790\ub791\ud558\ub294 \uac00\uc871 \uacbd\uc601 \uc74c\uc2dd\uc810, \ucee4\ud53c\uc20d, \uc591\ubcf5\uc810\uc774 \uc990\ube44\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc774\ub7ec\ud55c \uace8\ubaa9\uae38\uc740 \uc0c8\ub85c\uc6b4 \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4\uc640 \ucc3d\uc758\uc801\uc778 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uc720\uc785\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\uc810\uc8fc\ub4e4\uc740 \uc8fc\uc694 \ub3c4\ub85c\uc758 \uce58\uc19f\ub294 \uc784\ub300\ub8cc\ub97c \ud53c\ud558\uba74\uc11c\ub3c4 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \ud589\ub3d9\uacfc \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc758 \uc774\uc810\uc744 \ub204\ub9ac\uae30 \uc704\ud574 \uc774\ub7ec\ud55c \ud55c\uc801\ud55c \uacf5\uac04\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \uc120\ud0dd\ud569\ub2c8\ub2e4. \ud558\ub178\uc774 \uace8\ubaa9\uae38\uc5d0 \uc704\uce58\ud55c 30m\u00b2 \ubbf8\ub9cc\uc758 \ubd80\ub3d9\uc0b0\uc740 \uc800\ub834\ud55c \uac00\uaca9\uacfc \uc804\ub7b5\uc801 \uc7a0\uc7ac\ub825 \ub355\ubd84\uc5d0 \uc810\uc810 \ub354 \ub9ce\uc740 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ub3c4\uc2dc \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc774 \uac00\uc2dc\uc131, \ube44\uc6a9, \uadf8\ub9ac\uace0 \uace0\uac1d \ucc38\uc5ec\ub97c \uc5b4\ub5bb\uac8c \ubc14\ub77c\ubcf4\ub294\uc9c0\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \uc810\ucc28 \ubcc0\ud654\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>. \ucd5c\ub300 45%\uc758 \uc2e0\uaddc \uc624\ud508 F&amp;B \ub9e4\uc7a5\uc774 \uc791\uc740 \uace8\ubaa9\uae38\uc5d0\uc11c \uc6b4\uc601\ub418\uace0 \uc788\uc5b4 \uacf5\uac04 \ube44\uc6a9 50%~70% \uc808\uac10\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>A plant store opened in an alley of Hanoi<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-22996\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-plant-store-opened-in-an-alley-of-Hanoi.jpg\" alt=\"A plant store opened in an alley of Hanoi\" width=\"651\" height=\"489\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-plant-store-opened-in-an-alley-of-Hanoi.jpg 624w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-plant-store-opened-in-an-alley-of-Hanoi-300x225.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-plant-store-opened-in-an-alley-of-Hanoi-16x12.jpg 16w\" sizes=\"(max-width: 651px) 100vw, 651px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\uc6d0\ucc9c: <a href=\"https:\/\/thesaigontimes.vn\/ha-noi-xu-huong-thue-cua-hang-trong-ngo-de-kinh-doanh-ngay-cang-dam-net\/\">\uc0ac\uc774\uacf5 \ud0c0\uc784\uc988<\/a><\/p>\n<h3><strong>&quot;\uace8\ubaa9\uc5d0\uc11c \uc1fc\ud551\ud558\uae30&quot; \ubaa8\ub378\uc758 \ub4dc\ub77c\uc774\ubc84<\/strong><\/h3>\n<h4><em><strong>\ub3c4\ub85c\ubcc0 \uc0c1\uac00 \uc784\ub300\ub8cc \uc0c1\uc2b9<\/strong><\/em><\/h4>\n<p>\uac70\ub9ac \uc0c1\uad8c\uc758 \uac00\uaca9 \uc0c1\uc2b9\uc740 \uae30\uc5c5\ub4e4\uc774 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ub300\uc548\uc744 \ubaa8\uc0c9\ud558\ub294 \uc8fc\uc694 \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \uc785\uc9c0\ub294 \ub192\uc740 \uc784\ub300\ub8cc\ub97c \uc694\uad6c\ud558\ub294\ub370, \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ub3c5\ub9bd \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \ub2e4\ub978 \ud22c\uc790\ub97c \ud76c\uc0dd\ud558\uc9c0 \uc54a\uace0\ub294 \uac10\ub2f9\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc911\uc2ec\uac00\uc640 \uc8fc\uc694 \uc785\uc9c0\uc758 \uc784\ub300\ub8cc\ub294 \ub9e4\ub144 \uc0c1\uc2b9\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc5b4 \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uc790\uc758 \uc7ac\uc815\uc801 \uc555\ubc15\uc744 \ub354\uc6b1 \uac00\uc911\uc2dc\ud0b5\ub2c8\ub2e4. \ud558\ub178\uc774 \uc911\uc2ec\uc0c1\uc5c5\uc9c0\uad6c\uc640 \ube44\uad50\ud588\uc744 \ub54c, \uc911\uc2ec\uac00 \uc9c0\uc5ed\uc758 \uc784\ub300\ub8cc\ub294 5\ubd84\uc758 1\uc5d0 \ubd88\uacfc\ud558\uc5ec \uc911\uc18c\uae30\uc5c5\uc5d0\uac8c \ud070 \uc808\uac10 \ud6a8\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>.<\/p>\n<p style=\"text-align: center;\"><b>2023\ub144 1\ubd84\uae30\ubd80\ud130 2025\ub144 2\ubd84\uae30\uae4c\uc9c0 \ud558\ub178\uc774\uc758 \uc18c\ub9e4 \uc784\ub300\ub8cc<\/b><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-22995\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Hanois-Retail-Rent-from-Q1-2023-to-Q2-2025.jpg\" alt=\"Hanoi's Retail Rent from Q1 2023 to Q2 2025\" width=\"622\" height=\"348\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Hanois-Retail-Rent-from-Q1-2023-to-Q2-2025.jpg 800w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Hanois-Retail-Rent-from-Q1-2023-to-Q2-2025-300x168.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Hanois-Retail-Rent-from-Q1-2023-to-Q2-2025-768x429.jpg 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Hanois-Retail-Rent-from-Q1-2023-to-Q2-2025-18x10.jpg 18w\" sizes=\"(max-width: 622px) 100vw, 622px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\ucd9c\ucc98: CBRE \ubca0\ud2b8\ub0a8<\/p>\n<h4><em><strong>\uc804\uc790\uc0c1\uac70\ub798\uc758 \uc99d\uac00<\/strong><\/em><\/h4>\n<p>\uc774\ucee4\uba38\uc2a4\uc758 \ub208\ubd80\uc2e0 \uc131\uc7a5\uc73c\ub85c \uc778\ud574 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uac00\uc2dc\uc131\uc740 \uc774\uc804\ubcf4\ub2e4 \ub35c \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00 \uc81c\ud488\uc744 \uc120\ubcf4\uc774\ub294 \uc720\uc77c\ud55c \uc7a5\uc18c\uac00 \uc544\ub2c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc77c\ubd80 \uae30\uc5c5\uc5d0\uac8c \uc624\ud504\ub77c\uc778 \uacf5\uac04\uc740 \ucc3d\uace0, \uc0c1\ud488 \uc6b4\uc1a1 \uc9c0\uc810, \ub610\ub294 \uc11c\ube44\uc2a4 \uc13c\ud130 \uc5ed\ud560\ub9cc \ud569\ub2c8\ub2e4.<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\ud6a8\uacfc\uc801\uc778 \uc628\ub77c\uc778 \uc874\uc7ac\uac10\uacfc \ubc30\uc1a1 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc678\ub534 \uc9c0\uc5ed\uc774\ub098 \ub208\uc5d0 \ub744\uc9c0 \uc54a\ub294 \uacf3\uc5d0\uc11c\ub3c4 \uac15\ub825\ud55c \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc624\ud1a0\ubc14\uc774\uac00 \uc8fc\uc694 \uad50\ud1b5 \uc218\ub2e8\uc774\uae30 \ub54c\ubb38\uc5d0 \ud0dd\ubc30 \uae30\uc0ac\ub4e4\uc740 \uc881\uc740 \uace8\ubaa9\uae38\uc774\ub098 \uace8\ubaa9\uae38\uc5d0 \uc27d\uac8c \uc811\uadfc\ud558\uc5ec \ud6a8\uc728\uc801\uc73c\ub85c \uc0c1\ud488\uc744 \ud53d\uc5c5\ud558\uace0 \ubc30\uc1a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\uc5f0\uc131 \ub355\ubd84\uc5d0 \uc8fc\uc694 \ub3c4\ub85c\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \ub0ae\uc544\uc84c\uace0, \uace8\ubaa9\uae38 \uc0ac\uc5c5\uccb4\ub4e4\uc740 \uc628\ub77c\uc778 \uac00\uc2dc\uc131\uacfc \uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc744 \uacb0\ud569\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong><em>\ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9<\/em><\/strong><\/h4>\n<p>\ubca0\ud2b8\ub0a8\uc758 \uc80a\uc740 \ub514\uc9c0\ud138 \uc5f0\uacb0 \uc18c\ube44\uc790\ub4e4\uc740 \uc1fc\ud551 \uacbd\ud5d8\uc758 \ubb38\ud654\uc801 \ubcc0\ud654\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3b8\uc758\uc131\uc774\ub098 \uba85\uc131\ubcf4\ub2e4\ub294 \uc9c4\uc815\uc131, \ucc38\uc2e0\ud568, \uadf8\ub9ac\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ub9e4\ub825\uc744 \uc911\uc2dc\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc80a\uc740 \uace0\uac1d\ub4e4\uc774 \ud2f1\ud1a1 \ub9ac\ubdf0\ub97c \ud1b5\ud574 \ub9e4\uc7a5\uc744 \uc120\ud0dd\ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294\ub370, \uc774\ub294 \ub300\ubd80\ubd84 \uace8\ubaa9\uae38\uc5d0 \uc704\uce58\ud55c \ub9e4\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>\uace0\ud488\uc9c8 \ub9e4\uc7a5\uc740 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc911\uc2ec\uac00\uc5d0 \uc704\uce58\ud574\uc57c \ud55c\ub2e4\ub294 \uc774\uc804\uc758 \uc0dd\uac01\uacfc \ub2ec\ub9ac, \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc81c\ud488 \ud488\uc9c8, \ub3c5\ud2b9\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac, \uadf8\ub9ac\uace0 \uace0\uc720\ud55c \uac00\uce58 \uc81c\uc548\uc5d0 \ub354 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \ud2b9\ud788 \ucf54\ub85c\ub09819 \uc774\ud6c4 \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uc5d0 \ub354\uc6b1 \uc801\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774\uc81c \uc628\ub77c\uc778 \ub610\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. GWI \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2025\ub144\uc5d0 \uc751\ub2f5\uc790\uc758 64%\uac00 \uc628\ub77c\uc778 \uc1fc\ud551 \ud65c\ub3d9\uc744 \ub298\ub9b4 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\uc73c\uba70, \uc57d 40%\ub294 \uc628\ub77c\uc778 \uc8fc\ubb38 \ud6c4 \ub9e4\uc7a5 \ud53d\uc5c5 \uc11c\ube44\uc2a4 \uc774\uc6a9\uc744 \ub298\ub9b4 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>\uc774\ub294 \uace8\ubaa9 \uc0c1\uc810\uc774 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\uc758 \uae30\ud68c\ub97c \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><b>The trend of Vietnamese consumer behaviour in 2025<\/b><\/p>\n<p style=\"text-align: center;\">\ub2e8\uc704 : %<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-22993\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/The-trend-of-Vietnamese-consumer-behaviour-in-2025.png\" alt=\"The trend of Vietnamese consumer behaviour in 2025\" width=\"537\" height=\"254\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/The-trend-of-Vietnamese-consumer-behaviour-in-2025.png 1035w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/The-trend-of-Vietnamese-consumer-behaviour-in-2025-300x142.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/The-trend-of-Vietnamese-consumer-behaviour-in-2025-1024x485.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/The-trend-of-Vietnamese-consumer-behaviour-in-2025-768x364.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/The-trend-of-Vietnamese-consumer-behaviour-in-2025-18x9.png 18w\" sizes=\"(max-width: 537px) 100vw, 537px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\ucd9c\ucc98: GWI<\/p>\n<h3><strong>\uace8\ubaa9\uae38 \uc1fc\ud551 \ubaa8\ub378\uc758 \ube44\uc6a9 \ud6a8\uc728\uc131<\/strong><\/h3>\n<p>\ub300\ubd80\ubd84\uc758 \uc18c\ub9e4 \uc0ac\uc5c5 \ubaa8\ub378\uc5d0\uc11c \uc784\ub300\ub8cc\ub294 \uac00\uc7a5 \ud070 \ube44\uc6a9 \uc694\uc18c\uc785\ub2c8\ub2e4. \uace8\ubaa9\uae38 \ub0b4 \uacf5\uac04\uc740 \uac70\ub9ac \uc784\ub300\ub8cc\ubcf4\ub2e4 30%~70% \uc800\ub834\ud558\uc5ec \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uac1c\uc778 \uc0ac\uc5c5\uc790\uc758 \uc7ac\uc815\uc801 \ubd80\ub2f4\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \uc904\uc5ec\uc8fc\uc5b4 \ucd08\uae30 \uc790\ubcf8 \ud22c\uc790\uc640 \uc190\uc775\ubd84\uae30\uc810\uc744 \ub0ae\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uace8\ubaa9\uae38 \ubd80\uc9c0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \uc791\uace0 \uad00\ub9ac\uac00 \uc6a9\uc774\ud558\uc5ec \uacf5\uacf5 \uc11c\ube44\uc2a4, \uc720\uc9c0 \ubcf4\uc218 \ubc0f \uc778\uac74\ube44\uac00 \uc808\uac10\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud6a8\uc728\uc131 \ub355\ubd84\uc5d0 \uace8\ubaa9\uae38 \ubaa8\ub378\uc740 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uac00, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc2a4\ud29c\ub514\uc624, \uadf8\ub9ac\uace0 \ud2c8\uc0c8 \uc2dc\uc7a5 \uc2dd\uc74c\ub8cc \ub9e4\uc7a5\uc5d0 \ud2b9\ud788 \ub9e4\ub825\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc784\ub300\ub8cc \uc808\uac10\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\ub294 \uace0\ubd80\uac00\uac00\uce58 \ud65c\ub3d9\uc5d0 \uc7ac\uc815 \uc790\uc6d0\uc744 \uc7ac\ubd84\ubc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \uc8fc\uc778\uc740 \uc81c\ud488 \ud488\uc9c8, \uc778\ud14c\ub9ac\uc5b4 \ub514\uc790\uc778, \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \uadf8\ub9ac\uace0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace8\ubaa9 \uce74\ud398\ub294 \uace0\uae09 \uc7ac\ub8cc, \ub3c5\ud2b9\ud55c \uc778\ud14c\ub9ac\uc5b4, \uadf8\ub9ac\uace0 \uc219\ub828\ub41c \uc9c1\uc6d0\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><strong>A coffee shop in the alley of Hanoi<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-22994\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-coffee-shop-in-the-alley-of-Hanoi.jpg\" alt=\"A coffee shop in the alley of Hanoi\" width=\"599\" height=\"599\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-coffee-shop-in-the-alley-of-Hanoi.jpg 488w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-coffee-shop-in-the-alley-of-Hanoi-300x300.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-coffee-shop-in-the-alley-of-Hanoi-150x150.jpg 150w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/A-coffee-shop-in-the-alley-of-Hanoi-12x12.jpg 12w\" sizes=\"(max-width: 599px) 100vw, 599px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">\ucd9c\ucc98 : Cafe Cu\u1ed1i Ng\u00f5 (\uace8\ubaa9\ub05d \uce74\ud398)<\/p>\n<p>\uace8\ubaa9\ud615 \ubaa8\ub378\uc758 \ube44\uc6a9 \ud6a8\uc728\uc131\uc740 \ubca0\ud2b8\ub0a8\uc758 \uae09\uc18d\ud55c \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4 \ud655\uc7a5\uc73c\ub85c \ub354\uc6b1 \uac15\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc758\ub958 \ub9e4\uc7a5\uc758 \uacbd\uc6b0, \ud604\uc7ac \ub300\ubd80\ubd84\uc758 \ub9e4\ucd9c\uc740 \uc1fc\ud53c(Shopee), \ub77c\uc790\ub2e4(Lazada), \ud2f1\ud1a1(TikTok)\uacfc \uac19\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 \uc8fc\ub85c \uc1fc\ub8f8\uc774\ub098 \uccb4\ud5d8 \uacf5\uac04\uc73c\ub85c \ud65c\uc6a9\ub418\uba70, \uace0\uac1d\uc740 \uad6c\ub9e4 \uc804 \uc81c\ud488\uc744 \uc9c1\uc811 \uccb4\ud5d8\ud558\uac70\ub098 \ud488\uc9c8\uc744 \ud655\uc778\ud558\uace0 \uc2f6\uc744 \ub54c\ub9cc \ubc29\ubb38\ud569\ub2c8\ub2e4.<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>\uacb0\uacfc\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ub354\uc6b1 \ubaa9\ud45c \uc9c0\ud5a5\uc801\uc774\uace0 \uc131\uacfc \uae30\ubc18\uc73c\ub85c \uc124\uc815\ud560 \uc218 \uc788\uc5b4 \ud22c\uc790 \uc218\uc775\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uace8\ubaa9\uae38\uc5d0\uc11c \uc6b4\uc601\ud558\uba74 \uc704\ud5d8 \uad00\ub9ac\ub3c4 \uac15\ud654\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacf5\uac04\uc740 \uace0\uc815 \ube44\uc6a9\uc774 \ub0ae\uace0 \uc784\ub300 \uae30\uac04\uc774 \uc9e7\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\uc774 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\uc5ec \uc801\uc751\ud558\uac70\ub098 \uc774\uc804\ud558\uae30\uac00 \ub354 \uc27d\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \uc8fc\uc778\uc740 \ub9e4\ubab0 \ube44\uc6a9\uc744 \ucd5c\uc18c\ud654\ud558\uba74\uc11c \uc0c8\ub85c\uc6b4 \ucee8\uc149\uc774\ub098 \uacc4\uc808\ubcc4 \ud31d\uc5c5 \ub9e4\uc7a5\uc744 \uc2e4\ud5d8\ud560 \uc218 \uc788\uc5b4 \uc5ed\ub3d9\uc801\uc778 \uc18c\ube44\uc790 \ud658\uacbd\uc5d0\uc11c \ubbfc\ucca9\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uace0\uac1d \uc720\uce58\ub97c \uc704\ud55c \uc2dc\uc0ac\uc810 \ubc0f \uad8c\uc7a5 \uc0ac\ud56d<\/strong><\/h3>\n<p>&quot;\uace8\ubaa9 \uc0c1\uc810&quot; \ubaa8\ub378\uc740 \uac15\ub825\ud55c \ube44\uc6a9 \uc774\uc810\uacfc \ucc3d\uc758\uc801\uc778 \uc7a0\uc7ac\ub825\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \uba87 \uac00\uc9c0 \uc911\uc694\ud55c \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uace8\ubaa9 \uc0c1\uc810\uc740 \uc8fc\uc694 \uad50\ud1b5 \ud750\ub984\uc5d0\uc11c \uc798 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uacf3\uc5d0 \uc704\uce58\ud558\uae30 \ub54c\ubb38\uc5d0 \ub514\uc9c0\ud138 \uac80\uc0c9\uacfc \uc785\uc18c\ubb38\uc5d0 \uc758\uc874\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc881\uc740 \ud1b5\ub85c, \uc81c\ud55c\ub41c \uc8fc\ucc28 \uacf5\uac04, \ubd80\uc2e4\ud55c \uac04\ud310 \ub4f1 \uc811\uadfc\uc131 \uc81c\uc57d\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub2e8\ub150\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ub354 \ub9ce\uc740 \uc0c1\uc810\ub4e4\uc774 \ub3d9\uc77c\ud55c \ucee8\uc149\uc744 \ucc44\ud0dd\ud568\uc5d0 \ub530\ub77c \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc778\uae30 \uace8\ubaa9\uae38 \ub0b4 \uc2dc\uc7a5 \ud3ec\ud654\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 \uc0c1\uc810 \uc8fc\uc778\uc740 \ube44\uc6a9 \uc808\uac10\uc744 \ub118\uc5b4 \uace0\uac1d \uc720\uce58\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574 \ub354 \uc804\ub7b5\uc801\uc73c\ub85c \uc811\uadfc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ub514\uc9c0\ud138 \ubc1c\uacac\uc131 \uac15\ud654:<\/strong> \uae30\uc5c5\uc740 Google \uc9c0\ub3c4\uc5d0 \ubaa9\ub85d\uc744 \uc720\uc9c0\ud558\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc815\uae30\uc801\uc778 \uac8c\uc2dc\ubb3c, \uc9e7\uc740 \ub3d9\uc601\uc0c1, \uadf8\ub9ac\uace0 \uace0\uac1d\uc774 \uc9c1\uc811 \uc81c\uc791\ud55c \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud06c\uac8c \ud655\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uae30\uc5b5\uc5d0 \ub0a8\ub294 \ub9e4\uc7a5 \ub0b4 \uacbd\ud5d8\uc744 \ub514\uc790\uc778\ud558\uc138\uc694:<\/strong> \uace8\ubaa9\uae38 \uc0c1\uc810\uc744 \ucc3e\ub294 \ub370\ub294 \uace0\uac1d\uc774 \uc758\uc2dd\uc801\uc73c\ub85c \ub178\ub825\ud574\uc57c \ud558\ubbc0\ub85c, \ub9e4\uc7a5\uc758 \ubb3c\ub9ac\uc801 \uacbd\ud5d8\uc740 \ub3c5\ud2b9\ud558\uace0 \ubcf4\ub78c \uc788\ub294 \ub290\ub08c\uc744 \uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub9e4\uc7a5 \uc8fc\uc778\uc740 \ubbf8\uc801\uc778 \uc778\ud14c\ub9ac\uc5b4, \uce5c\uc808\ud55c \uc11c\ube44\uc2a4, \uadf8\ub9ac\uace0 \uc870\uba85, \ud5a5\uae30, \uc74c\uc545\uacfc \uac19\uc740 \uac10\uac01\uc801\uc778 \ub514\ud14c\uc77c\uc744 \ud1b5\ud574 \ub9e4\ubc88 \ubc29\ubb38\uc744 \uae30\uc5b5\uc5d0 \ub0a8\uac8c \ud558\uace0 \uc785\uc18c\ubb38\uc744 \ub0b4\ub3c4\ub85d \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ucee4\ubba4\ub2c8\ud2f0\uc640 \uc9c0\uc5ed \ud611\ub825 \uad6c\ucd95:<\/strong> \uace8\ubaa9 \uc0c1\uc810\ub4e4\uc740 \uc18c\ud1b5\uacfc \uac1c\uc131\uc744 \uc911\uc2dc\ud558\uba70 \ubc88\ucc3d\ud569\ub2c8\ub2e4. \uc0c1\uc810 \uc8fc\uc778\ub4e4\uc740 \uc778\uadfc \uc0c1\uc810, \uc9c0\uc5ed \uc608\uc220\uac00, \ub610\ub294 \uc9c0\uc5ed \uc0ac\ud68c \ub2e8\uccb4\uc640 \ud611\ub825\ud558\uc5ec \uc18c\uaddc\ubaa8 \ud589\uc0ac, \uc8fc\ub9d0 \uc2dc\uc7a5, \ubbf8\uc220 \uc804\uc2dc\ud68c \ub4f1\uc744 \uac1c\ucd5c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ucc44\ub110 \ud1b5\ud569: <\/strong>\uc1fc\ud53c, \ub77c\uc790\ub2e4, \ud2f1\ud1a1 \uc0f5\uacfc \uac19\uc740 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc740 \ub3c4\ub2ec \ubc94\uc704\uc640 \ud310\ub9e4 \ud655\uc7a5\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubc30\uc1a1, \uc628\ub77c\uc778 \uc608\uc57d, \ud074\ub9ad \uc564 \ucf5c\ub809\ud2b8 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud569\ud558\uba74 \ud3b8\uc758\uc131\uacfc \uacbd\ud5d8\uc744 \ub3d9\uc2dc\uc5d0 \ucda9\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc811\uadfc\uc131 \ubc0f \uc548\ub0b4 \ud45c\uc9c0\ud310 \uac15\ud654: <\/strong>\uc881\uc740 \uace8\ubaa9\uae38\uc774\ub77c\ub294 \uc81c\uc57d \uc18d\uc5d0\uc11c\ub3c4 \ubc29\ud5a5 \ud45c\uc9c0\ud310\uacfc \uac19\uc740 \uac04\ub2e8\ud55c \uac1c\uc120\ub9cc\uc73c\ub85c\ub3c4 \uace0\uac1d\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc548\ub0b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc784\ub300\uc778\uc774\ub098 \uc778\uadfc \uc138\uc785\uc790\uc640 \ud611\ub825\ud558\uc5ec \uc8fc\ucc28\uc7a5\uacfc \uac19\uc740 \uacf5\ub3d9 \uc811\uadfc \uacf5\uac04\uc744 \uac1c\uc120\ud558\uba74 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&quot;\uace8\ubaa9\uae38 \uc1fc\ud551&quot; \ubaa8\ub378\uc740 \ub2e8\uc21c\ud55c \ube44\uc6a9 \uc808\uac10 \uc804\ub7b5 \uadf8 \uc774\uc0c1\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \ubca0\ud2b8\ub0a8 \uc18c\ub9e4\uc5c5\uacc4\uc758 \uc804\ub7b5\uc801 \uc9c4\ud654\uc785\ub2c8\ub2e4. \uc131\uacf5 \uc5ec\ubd80\ub294 \uae30\uc5c5\ub4e4\uc774 \ud558\ub178\uc774\uc758 \uc228\uaca8\uc9c4 \uace8\ubaa9\uae38 \uc911\uc2ec\ubd80\uc5d0\uc11c \uc800\ub834\ud55c \uac00\uaca9\uc744 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \uae30\ud68c\ub85c \uc804\ud658\ud558\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n<p>2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \ud558\ub178\uc774 \ud0c0\uc784\uc988, \ud558\ub178\uc774 \uac70\ub9ac \uc8fc\ud0dd \uc784\ub300 \uc2dc\uc7a5, \ub192\uc740 \uac00\uaca9\uc73c\ub85c \uc778\ud574 \uce68\uccb4 (https:\/\/kinhtedothi.vn\/mat-bang-cho-thue-nha-pho-ha-noi-e-am-vi-gia-cao.700136.html)<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> \ud558\ub178\uc774 \ud0c0\uc784\uc988, \uc218\uc694 \uc99d\uac00\uc640 \uc0c8\ub85c\uc6b4 \uacf5\uae09\uc73c\ub85c \ud558\ub178\uc774 \uc18c\ub9e4 \ubd80\ub3d9\uc0b0 \uc2dc\uc7a5 \ud65c\uc131\ud654 (https:\/\/hanoitimes.vn\/rising-demand-and-new-supply-boost-hanoi-retail-real-estate.670583.html)<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> The Investor, \ubca0\ud2b8\ub0a8\uc758 \uc18c\ub9e4 \uacf5\uac04 \uc2dc\uc7a5\uc774 \uc704\uc870 \uc0c1\ud488\uc5d0 \ub300\ud55c \ub300\ub300\uc801\uc778 \ub2e8\uc18d \uc774\ud6c4 \ud68c\ubcf5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4(https:\/\/theinvestor.vn\/vietnams-retail-space-market-rebounds-after-massive-crackdowns-on-counterfeit-goods-d16447.html)<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> \ub77c\uc624\ub3d9 \ub274\uc2a4, 30m2 \uc774\ud558 \uace8\ubaa9 \ubd80\ub3d9\uc0b0\uc5d0 \uad00\uc2ec \ub192\uc544 (https:\/\/news.laodong.vn\/bat-dong-san\/nha-dat-trong-ngo-duoi-30m2-duoc-san-don-1504904.ldo)<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> \uce74\ud398F, F&amp;B \ub9e4\uc7a5 \ud2b8\ub80c\ub4dc: &#039;\ud504\ub77c\uc784&#039; \ub9e4\uc7a5\uc740 \ub354 \uc774\uc0c1 \uc7a5\uc810\uc774 \uc544\ub2c8\ub2e4, &#039;\uace8\ubaa9\uc0c1\uc810&#039;\uc73c\ub85c F&amp;B \uc0ac\uc5c5 \ubd90 (https:\/\/cafef.vn\/xu-huong-mat-bang-fb-mat-bang-dac-dia-khong-con-la-loi-the-bung-no-kinh-doanh-fb-quan-trong-hem-188250605081618147.chn)<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> CBRE, \ud558\ub178\uc774 \uadf8\ub9bc 2\ubd84\uae30 \u2013 2025 (https:\/\/mktgdocs.cbre.com\/2299\/695f738b-16d6-46a7-96b5-a7a486706ea5-1685007262\/CBRE_Vietnam_Hanoi_Figures_Q2_.pdf)<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> VTV, \uace8\ubaa9\uae38 \uc0ac\uc5c5\uc758 \ud2b8\ub80c\ub4dc (https:\/\/vtv.vn\/kinh-te\/xu-huong-kinh-doanh-trong-ngo-nho-20240425221605034.htm)<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> \uc0ac\uc774\uacf5 \ud0c0\uc784\uc988, \ud558\ub178\uc774: \uace8\ubaa9\uae38 \uc0c1\uc810 \uc784\ub300\uac00 \uc0ac\uc5c5 \ubaa9\uc801\uc73c\ub85c \ub450\ub4dc\ub7ec\uc9c0\ub294 \ucd94\uc138 (https:\/\/thesaigontimes.vn\/ha-noi-xu-huong-thue-cua-hang-trong-ngo-de-kinh-doanh-ngay-cang-dam-net\/)<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> Brands Vietnam, 2025\ub144 \ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 \ubaa8\uc21c\uc801\uc778 \uc18c\ube44\uc790 \ud589\ub3d9 5\uac00\uc9c0 (https:\/\/www.brandsvietnam.com\/congdong\/topic\/344889-5-hanh-vi-nguoi-tieu-dung-trai-nguoc-marketer-can-biet-trong-nam-2025)<\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> \ub77c\uc624\ub3d9 \ub274\uc2a4, \ud558\ub178\uc774 \uace8\ubaa9\uae38 \uc0c1\uac00 \uc778\uae30 (https:\/\/laodong.vn\/bat-dong-san\/mat-bang-kinh-doanh-trong-ngo-hem-ha-noi-dat-khach-1185197.ldo)<\/p>","protected":false},"excerpt":{"rendered":"<p>\ud558\ub178\uc774\uc758 \uc5ed\ub3d9\uc801\uc778 \uc18c\ub9e4 \uc2dc\uc7a5\uc5d0\uc11c &quot;\uace8\ubaa9\uae38 \uc1fc\ud551&quot; \ubaa8\ub378\uc740 \ud2b9\ud788 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ubd80\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":22999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1459,1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The &quot;Shop in the Alley&quot; model: Cost-effectiveness analysis and Customer attraction strategy in Hanoi - B-Company<\/title>\n<meta name=\"description\" content=\"In Hanoi\u2019s dynamic retail scene, the &quot;Shop in the Alley&quot; model has emerged as a strategic approach, especially for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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