{"id":22915,"date":"2025-11-06T15:48:17","date_gmt":"2025-11-06T08:48:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=22915"},"modified":"2025-11-06T16:53:54","modified_gmt":"2025-11-06T09:53:54","slug":"the-boycott-effect-global-brands-retreat-local-brands-ascent","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/the-boycott-effect-global-brands-retreat-local-brands-ascent\/","title":{"rendered":"\ubcf4\uc774\ucf67 \ud6a8\uacfc: \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub294 \ud6c4\ud1f4\ud558\uace0, \ub85c\uceec \ube0c\ub79c\ub4dc\ub294 \ubd80\uc0c1"},"content":{"rendered":"
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\ubcf8 \uae30\uc0ac\ub294 B&Company\uc640\uc758 \ud611\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc791\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uc13c\ud2b8\ub7f4 \uc778\uc0ac\uc774\ud2b8(\uc778\ub3c4\ub124\uc2dc\uc544)<\/a>.<\/em><\/p>\n

Central Insight \uc18c\uac1c<\/strong><\/p>\n

\uc13c\ud2b8\ub7f4 \uc778\uc0ac\uc774\ud2b8<\/a> \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \ubd80\ud2f0\ud06c \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc0ac\uc5c5 \uc721\uc131 \uae30\uc5c5\uc73c\ub85c, \uc8fc\uc694 \ucee8\uc124\ud305 \ud68c\uc0ac, \ud3ec\ucd98 1000\ub300 \uae30\uc5c5, \uc544\uc2dc\uc544 \ub300\uae30\uc5c5\uc5d0\uc11c \uadfc\ubb34\ud55c \uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c B2B \ubc0f B2C \uc5f0\uad6c\uc6d0, \ubd84\uc11d\uac00, \uc218\uc11d \ucee8\uc124\ud134\ud2b8\ub85c \uad6c\uc131\ub41c \ud300\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/em> Central Insight\ub294 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc5ec\ub7ec \uc0b0\uc5c5 \ubd84\uc57c\uc5d0 \uac78\uccd0 \uc2ec\uce35\uc801\uc778 \uc804\ubb38 \uc9c0\uc2dd\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n

\ubcf8 \uae30\uc0ac\ub294 \uc138\uacc4 \uc9c0\uc815\ud559\uc801 \uc0c1\ud669\uc5d0 \uc601\ud5a5\uc744 \ubc1b\ub294 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 FMCG \ubd80\ubb38 \uc18c\ube44\uc790 \ucd5c\uc2e0 \ub3d9\ud5a5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n <\/em><\/p>\n

\uac00\uc790 \uc9c0\uad6c \uc804\uc7c1\uacfc \uac19\uc740 \uc138\uacc4\uc801\uc778 \uc9c0\uc815\ud559\uc801 \uac08\ub4f1\uc740 \uc815\uce58\ub97c \ub118\uc5b4 \uad11\ubc94\uc704\ud55c \ud30c\uae09 \ud6a8\uacfc\ub97c \ub0b3\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \uc0ac\uac74\uc5d0 \ub300\ud55c \ub300\uc911\uc758 \ubc18\uc751\uc774 \uc18c\ube44 \ud589\ub3d9\uc758 \ubcc0\ud654\ub97c \ud1b5\ud574 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ub2e8\uc21c\ud788 \ubb34\uc5c7\uc744 \uc0b4\uc9c0 \uc120\ud0dd\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \ub204\uad6c\uc5d0\uac8c\uc11c \uc0b4\uc9c0\uae4c\uc9c0 \uacb0\uc815\ud558\uba70, \uc790\uc2e0\uc758 \uac00\uce58\uad00\uc5d0 \ub9de\ucdb0 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ce\uc740 \uc778\ub3c4\ub124\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4\uc774 \uc804\uc7c1 \uac00\ud574\uc790\uc640 \uc5f0\ub8e8\ub41c \uac83\uc73c\ub85c \ucd94\uc815\ub418\ub294 \uae00\ub85c\ubc8c \uae30\uc5c5\uc758 \uc81c\ud488\uc744 \uac70\ubd80\ud558\uac70\ub098 \ubd88\ub9e4 \uc6b4\ub3d9\uc744 \ubc8c\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc0ac\uc5c5 \uc5ed\ud559\uc744 \uad50\ub780\ud558\uace0, \uc624\ub79c \uc5ed\uc0ac\ub97c \uac00\uc9c4 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc758 \uc9c0\ubc30\ub825\uc744 \uc57d\ud654\uc2dc\ud0a4\ub294 \ud55c\ud3b8, \uad6d\ub0b4 \ube0c\ub79c\ub4dc\uc5d0 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc744 \ud1b5\ud574 \uc778\ub3c4\ub124\uc2dc\uc544 \ube0c\ub79c\ub4dc\ub294 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub192\uc774\uace0 \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud558\uba70 \ub9c9\ub300\ud55c \uc774\uc775\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubd88\ub9e4\uc6b4\ub3d9\uacfc \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/strong><\/h3>\n

\ubd88\ub9e4 \uc6b4\ub3d9\uc740 2023\ub144 \ub9d0 \uc778\ub3c4\ub124\uc2dc\uc544 \uc804\uc5ed\uc5d0\uc11c \uc0c1\ub2f9\ud55c \ubc18\ud5a5\uc744 \uc77c\uc73c\ud0a4\uae30 \uc2dc\uc791\ud588\ub294\ub370, \uc774\ub294 \uc774\uc2a4\ub77c\uc5d8-\ud314\ub808\uc2a4\ud0c0\uc778 \uac08\ub4f1 \uc2ec\ud654\uc5d0 \ub300\ud55c \uc5ec\ub860\uc758 \uace0\uc870\uc5d0 \uae30\uc778\ud55c \uac83\uc774 \ucef8\uc2b5\ub2c8\ub2e4. \ubd88\ub9e4 \uc6b4\ub3d9\uc740 \uc8fc\ub85c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 'No Thanks'\uc640 \uac19\uc740 \uc571\uc5d0 \uc758\ud574 \ucd09\uc9c4\ub418\uc5c8\ub294\ub370, \uc774 \uc571\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ubc14\ucf54\ub4dc \uc2a4\uce94\ub9cc\uc73c\ub85c \uc81c\ud488\uc758 \uc6d0\uc0b0\uc9c0\uc640 \uc81c\ud734 \uad00\uacc4\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc774 \uac00\uc18d\ud654\ub418\uba74\uc11c \uc5ec\ub7ec \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uac00 \uc555\ubc15\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \uc0ac\ub840\ub85c FMCG(\uc77c\uc6a9\uc18c\ube44\uc7ac) \uc81c\ud488\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

PT \uc720\ub2c8\ub808\ubc84 \uc778\ub3c4\ub124\uc2dc\uc544 Tbk. \uc0ac\ub840<\/strong><\/h4>\n

\uae00\ub85c\ubc8c FMCG \ub300\uae30\uc5c5\uc778 PT \uc720\ub2c8\ub808\ubc84 \uc778\ub3c4\ub124\uc2dc\uc544(PT Unilever Indonesia Tbk.)\ub294 2023\ub144 4\ubd84\uae30 \ub9e4\ucd9c\uc774 2023\ub144 3\ubd84\uae30 \ub300\ube44 151\uc870 3\ucc9c\uc5b5 \ub8e8\ud53c\uc544 \uac10\uc18c\ud588\uace0, \uc21c\uc774\uc775\uc740 10\uc870 5\ucc9c\uc5b5 \ub8e8\ud53c\uc544 \uac10\uc18c\ud55c 4\uc870 8\ucc9c\uc5b5 \ub8e8\ud53c\uc544\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544 \uc2dc\uc7a5 \uc810\uc720\uc728 \ub610\ud55c 2024\ub144 3\ubd84\uae30 38\uc870 5\ucc9c\uc5b5 \ub8e8\ud53c\uc544\uc5d0\uc11c 34\uc870 9\ucc9c\uc5b5 \ub8e8\ud53c\uc544\ub85c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uce68\uccb4\ub294 \ud22c\uc790 \uc2ec\ub9ac\uc5d0\ub3c4 \ubc18\uc601\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc720\ub2c8\ub808\ubc84 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc8fc\uac00\ub294 2023\ub144 10\uc6d4 6\uc77c 3,800\ub8e8\ud53c\uc544\uc5d0\uc11c 2024\ub144 2\uc6d4 2,590\ub8e8\ud53c\uc544\ub85c \ud558\ub77d\ud558\uc5ec 31.8%(3\uc870 1\ucc9c\uc5b5 \uc6d0)\uc758 \uac10\uc18c\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uac00\uc790 \uc9c0\uad6c \ubd84\uc7c1\uc774 \uc2dc\uc791\ub41c \uc9c0 1\ub144 \ud6c4\uc778 2024\ub144 10\uc6d4\uc5d0\ub294 1,960\ub8e8\ud53c\uc544\ub85c \ub354\uc6b1 \ud558\ub77d\ud558\uc5ec \uc804\ub144 \ub300\ube44 48.4%(3\uc870 1\ucc9c\uc5b5 \uc6d0)\uc758 \uac10\uc18c\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc18d\uc801\uc778 \ud558\ub77d\uc138\ub294 \ubcf4\uc774\ucf67 \uc6b4\ub3d9\uc774 \uc7a5\uae30\uc801\uc778 \uc7ac\uc815\uc801 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

Compas Market Insight Dashboard\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790 \uac74\uac15, \uc2dd\ud488 \ubc0f \uc74c\ub8cc \uc0b0\uc5c5\uc740 2024\ub144 6\uc6d4 2\uc77c\ubd80\ud130 15\uc77c\uae4c\uc9c0 \ud3c9\uade0 16.5%\ub85c \uac00\uc7a5 \uae09\uaca9\ud55c \ub9e4\ucd9c \uac10\uc18c\ub97c \uacbd\ud5d8\ud588\uc2b5\ub2c8\ub2e4. \u201c\ubaa8\ub4e0 \uc2dc\uc120\uc774 \ub77c\ud30c\uc5d0 \uc9d1\uc911\u201d<\/em>[1]<\/a> \ubd88\ub9e4 \uc6b4\ub3d9. 2024\ub144 6\uc6d4 2\uc77c\ubd80\ud130 15\uc77c\uae4c\uc9c0 \ubd88\ub9e4 \uc6b4\ub3d9\uc758 \uc601\ud5a5\uc740 \uc5ec\ub7ec \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uce21\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \ubcf4\uc774\ucf67 \ub300\uc0c1\uc5d0 \ud3ec\ud568\ub41c 37\uac1c \ubaa8\uc790\uc6a9\ud488 \uce74\ud14c\uace0\ub9ac \uc911 92%\ub294 \ub9e4\ucd9c \uac10\uc18c\ub97c \uacbd\ud5d8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \uc18c\ube44\uc790 \uac74\uac15 \ubd80\ubb38\uc5d0\uc11c\ub294 29\uac1c \uacc4\uc5f4 \ube0c\ub79c\ub4dc \uc911 74%\uac00 \uc9c0\ub09c 2\uc8fc \uae30\uac04\uc5d0 \ube44\ud574 \ub9e4\ucd9c\uc774 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc2dd\ud488 \ubc0f \uc74c\ub8cc \ubd80\ubb38\uc5d0\uc11c\ub294 \ubd88\ub9e4 \ub300\uc0c1 \ube0c\ub79c\ub4dc 75\uac1c \uc911 74%\uac00 \ub9e4\ucd9c \uac10\uc18c\ub97c \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \ubdf0\ud2f0 \ubc0f \uac1c\uc778 \uad00\ub9ac \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub3c4 85\uac1c \ube0c\ub79c\ub4dc \uc911 62%\uac00 \ub9e4\ucd9c \uac10\uc18c\uc138\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \uc774\ub7ec\ud55c \uad11\ubc94\uc704\ud55c \uac10\uc18c\ub294 \ubcf4\uc774\ucf67\uc774 \uc18c\ube44\uc790 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ud06c\uac8c \ubcc0\ud654\uc2dc\ucf30\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uba70, \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c \uc0ac\ud68c\uc801 \uc758\uc2dd\uc774 \uac15\ud55c \uc18c\ube44\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n

GoodStats.id \uc124\ubb38\uc870\uc0ac[2]<\/a> \uc774\ub7ec\ud55c \ud589\ub3d9 \ubcc0\ud654\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \uc778\ub3c4\ub124\uc2dc\uc544 \uc751\ub2f5\uc790\uc758 2%\ub294 \uc774\uc2a4\ub77c\uc5d8 \uad00\ub828 \uc81c\ud488 \ubd88\ub9e4\uc6b4\ub3d9\uc744 \uc9c0\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \uc774 \uc911 77.2%\uac00 \ubcf4\uc774\ucf67\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \ub3d9\uae30\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \ud314\ub808\uc2a4\ud0c0\uc778\uacfc\uc758 \uc5f0\ub300: 68.1%<\/p>\n

\u2013 \uc774\uc2a4\ub77c\uc5d8\uc5d0 \ub300\ud55c \uc555\ubc15\uc758\uc9c0: 55.3%<\/p>\n

\u2013 \uc885\uad50\uc801\/\ub3c4\ub355\uc801 \uace0\ub824 \uc0ac\ud56d: 30%<\/p>\n

\uac8c\ub2e4\uac00 55.1%\ub294 \ubcf4\uc774\ucf67 \uc6b4\ub3d9\uc774 \uc774\uc2a4\ub77c\uc5d8\uc758 \ud589\ub3d9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub370 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\ub2e4\uace0 \ubbff\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf8\uc9c8\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ub2e8\uae30\uc801\uc778 \ubc18\uc751 \uadf8 \uc774\uc0c1\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790 \uac00\uce58\uad00\uc758 \uad6c\uc870\uc801 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc774 \uc724\ub9ac\uc801, \uc815\uce58\uc801 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uc810\uc810 \ub354 \ubc00\uc811\ud558\uac8c \uc5f0\uad00\ub418\uc5b4 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uae00\ub85c\ubc8c FMCG \uae30\uc5c5\ub4e4\uc774 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc2dc\uc7a5 \uc804\ub7b5, \uc774\ud574\uad00\uacc4\uc790 \ucc38\uc5ec, \uadf8\ub9ac\uace0 \uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc7ac\uac80\ud1a0\ud558\ub3c4\ub85d \ucd09\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub300\uccb4 \uc120\uc218\uc640 \uc9c0\uc5ed \uc120\uc218\uc758 \ubd80\uc0c1<\/strong><\/h3>\n

\uc724\ub9ac\uc801 \uc18c\ube44\uac00 \uc778\ub3c4\ub124\uc2dc\uc544 FMCG \uc2dc\uc7a5\uc744 \uc7ac\ud3b8\ud558\uba74\uc11c \uc9c0\uc5ed \ube0c\ub79c\ub4dc\uc758 \ubd80\uc0c1<\/strong><\/h4>\n

\uac00\uce58\uc640 \uc724\ub9ac\ub294 \uc774\uc81c \uc18c\ube44\uc790 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc9c0\uc815\ud559\uc801 \uc0ac\uac74\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc778\uc2dd\uacfc \uc0ac\ud68c \uc6b4\ub3d9\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c, \ub9ce\uc740 \uc778\ub3c4\ub124\uc2dc\uc544\uc778\ub4e4\uc740 \uc790\uc2e0\uc758 \ub3c4\ub355\uc801 \uc785\uc7a5\uc5d0 \uc5b4\uae0b\ub098\ub294 \uac83\uc73c\ub85c \uc5ec\uaca8\uc9c0\ub294 \ube0c\ub79c\ub4dc\ub97c \uc758\ub3c4\uc801\uc73c\ub85c \ubd88\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud589\ub3d9 \ubcc0\ud654\ub294 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc18c\ube44\uc790\ub4e4\uc774 \uc790\uc2e0\uc758 \uac00\uce58\uad00\uc5d0 \ub354 \uc798 \ubd80\ud569\ud558\ub294 \uc9c0\uc5ed\uc801 \ub300\uc548\uc744 \ucc3e\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc5d0 \uc0c1\ub2f9\ud55c \uc5ed\ud48d\uc744 \ubd88\ub7ec\uc77c\uc73c\ucf30\uc9c0\ub9cc \uad6d\ub0b4 \uae30\uc5c5, \ud2b9\ud788 \uac1c\uc778 \ubc0f \uac00\uc815 \uad00\ub9ac, \ubdf0\ud2f0, \ubaa8\uc790\uc6a9\ud488 \ubd80\ubb38\uc5d0\uc11c \uc804\ub840 \uc5c6\ub294 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc2a4\ub77c\uc5d8\uacfc \uc81c\ud734\ud55c \uac83\uc73c\ub85c \uc5ec\uaca8\uc9c0\ub294 \uc720\ub2c8\ub808\ubc84 \uc778\ub3c4\ub124\uc2dc\uc544\ub294 \uc804\ud1b5\uc801\uc73c\ub85c \uc774 \ubd80\ubb38\uc5d0\uc11c \uc9c0\ubc30\uc801\uc778 \uae30\uc5c5\uc774\uc5c8\uc9c0\ub9cc \uc9c0\ubc30\ub825\uc774 \uc57d\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud648 \ucf00\uc5b4 \ubd80\ubb38<\/strong><\/h4>\n

\ud648 \ucf00\uc5b4 \ubd80\ubb38\uc740 \uad6d\ub0b4 \uc5c5\uccb4\ub4e4\uc758 \ub208\uc5d0 \ub744\ub294 \uc131\uc7a5\uc744 \ubcf4\uc600\uc73c\uba70, \uc719\uc2a4 \uadf8\ub8f9(Wings Group)\uc740 \ubd88\ub9e4 \uc6b4\ub3d9\uc758 \uc8fc\uc694 \uc218\ud61c\uc790 \uc911 \ud558\ub098\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc719\uc2a4\uc758 \uacbd\uc7c1 \uc6b0\uc704\ub294 \uc800\ub834\ud55c \uac00\uaca9\uacfc \uad11\ubc94\uc704\ud55c \uc720\ud1b5\ub9dd\uc5d0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uac00\uaca9\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc790\uc640 \uc724\ub9ac\uc801 \uc18c\ube44\uc790 \ubaa8\ub450\uc5d0\uac8c \uc5b4\ud544\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc18c\ud074\ub9b0(SoKlin)\uacfc \ub2e4\uc774\uc544(Daia)\uc640 \uac19\uc740 \uc719\uc2a4 \ube0c\ub79c\ub4dc\ub294 \uc720\ub2c8\ub808\ubc84\uc758 \ub9b0\uc18c(Rinso)\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \uc810\ucc28 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610 \ub2e4\ub978 \uc8fc\uc694 \uae30\uc5c5\uc778 PT \ud0a4\ub178 \uc778\ub3c4\ub124\uc2dc\uc544(PT Kino Indonesia)\ub294 \uac1c\uc778, \uac00\uc815, \ud5ec\uc2a4\ucf00\uc5b4 \ubd80\ubb38\uc5d0 \uac78\uce5c \ub2e4\uc591\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc624\ubca0\uc77c(Ovale) \uc2a4\ud0a8\ucf00\uc5b4 \ub77c\uc778\uc740 \uc720\ub2c8\ub808\ubc84\uc758 \ub3c4\ube0c(Dove)\uc640 \ud3f0\uc988(Pond's)\uc5d0 \ub9de\uc11c \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc778\ub3c4\ub124\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4\uc774 \ub2e8\uc21c\ud788 \uc800\ub834\ud55c \uac00\uaca9\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc138\uacc4\uc801\uc778 \ub17c\ub780 \uc18d\uc5d0\uc11c\ub3c4 \uc9c0\uc5ed\uc801 \uac00\uce58\uc640 \uc724\ub9ac\uc801 \uc911\ub9bd\uc131\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \uc911\uc2dc\ud55c\ub2e4\ub294 \uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

Home Care products in a supermarket in Indonesia<\/strong><\/p>\n

\"Home<\/em><\/p>\n

\ucd9c\ucc98: Central Insight<\/em><\/p>\n

\ubdf0\ud2f0 \ubc0f \uac1c\uc778 \uad00\ub9ac \ubd80\ubb38: \uc9c0\uc5ed \ucc54\ud53c\uc5b8\uc758 \uc131\uc7a5\uc138<\/strong><\/h4>\n

\uc778\ub3c4\ub124\uc2dc\uc544\uc758 \ubdf0\ud2f0 \ubc0f \ud37c\uc2a4\ub110 \ucf00\uc5b4 \uc2dc\uc7a5\uc740 \uc804\ud1b5\uc801\uc73c\ub85c \uc720\ub2c8\ub808\ubc84 \uc778\ub3c4\ub124\uc2dc\uc544\uac00 \uc8fc\ub3c4\ud574 \uc654\uc9c0\ub9cc, \ud2b9\ud788 \uc774\uc2a4\ub77c\uc5d8 \uacc4\uc5f4 \ube0c\ub79c\ub4dc \ubd88\ub9e4 \uc6b4\ub3d9 \uc774\ud6c4 \uc724\ub9ac\uc801 \uc18c\ube44 \ubb38\ud654\uac00 \ud655\uc0b0\ub418\uba74\uc11c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ud604\uc9c0 \uc81c\uc870\uc5c5\uccb4\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\ub370, \uc719\uc2a4 \uadf8\ub8f9\uc740 "\ub77c\ud30c\uc5d0 \ubaa8\ub4e0 \uc2dc\uc120 \uc9d1\uc911(All Eyes on Rafah)" \ucea0\ud398\uc778 \uae30\uac04 \ub3d9\uc548 21.8%\uc758 \ub9e4\ucd9c \uc99d\uac00\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uacfc\ub294 \uac00\uce58 \uc911\uc2ec\uc801\uc774\uace0 \uc724\ub9ac\uc801\uc778 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc719\uc2a4 \uadf8\ub8f9\uc758 \uc5ed\ub7c9\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud55c\ud3b8, KAO\uc640 \uac19\uc740 \uae00\ub85c\ubc8c \uc81c\uc870\uc5c5\uccb4\ub294 6.5%\uc758 \ub9e4\ucd9c\uc744 \uc18c\ud3ed \uc99d\uac00\uc2dc\ucf30\uace0, \ub2e4\ub978 \ub450 \uae30\uc5c5\uc740 \uac01\uac01 4.2%\uc640 2%\uc758 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc131\uc7a5 \uae30\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud648\ucf00\uc5b4, \ud37c\uc2a4\ub110\ucf00\uc5b4, \ubdf0\ud2f0\ucf00\uc5b4 \ub9e4\ucd9c \uc131\uc7a5 (2024\ub144 5\uc6d4~6\uc6d4)<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
\ud68c\uc0ac\/\ube0c\ub79c\ub4dc<\/strong><\/td>\n\uae00\ub85c\ubc8c\/\ub85c\uceec \ube0c\ub79c\ub4dc<\/strong><\/td>\n\ub9e4\ucd9c \uc131\uc7a5(%)<\/strong><\/td>\n\uc8fc\uc694 \uc81c\ud488\/\ube0c\ub79c\ub4dc<\/strong><\/td>\n<\/tr>\n
\uc719\uc2a4 \uadf8\ub8f9<\/strong><\/td>\n\ud604\uc9c0\uc758<\/td>\n21.8<\/td>\n\ud648 \ucf00\uc5b4(\uc608: SoKlin, Daia)<\/td>\n<\/tr>\n
\uce74\uc624 \uc778\ub3c4\ub124\uc2dc\uc544<\/strong><\/td>\n\uae00\ub85c\ubc8c<\/td>\n6.5<\/td>\n\uac1c\uc778 \uad00\ub9ac \uc6a9\ud488(\ube44\uc624\ub808, \ub9e8\uc988 \ube44\uc624\ub808)<\/td>\n<\/tr>\n
Paragon Technology and Innovation<\/strong><\/td>\n\ud604\uc9c0\uc758<\/td>\n5.7<\/td>\n\ubdf0\ud2f0 \ucf00\uc5b4(\uc640\ub974\ub2e4, \uce74\ud504)<\/td>\n<\/tr>\n
\ud0a4\ub178\ucf00\uc5b4 \uc5d0\ub77c \ucf54\uc2a4\uba54\ud2f4\ub3c4<\/strong><\/td>\n\ud604\uc9c0\uc758<\/td>\n5.0<\/td>\n\uac1c\uc778 \uad00\ub9ac \uc6a9\ud488(\uc5d8\ub9bd\uc2a4, \uc624\ubca0\uc77c)<\/td>\n<\/tr>\n
\uae30\ud0c0 2\uac1c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc<\/strong><\/td>\n\uae00\ub85c\ubc8c<\/td>\n4.2\uc640 2.0<\/td>\n\uacf5\uac1c\ub418\uc9c0 \uc54a\uc740 \uc81c\uc870\uc5c5\uccb4(\ubcf4\uc774\ucf67 \ub300\uc0c1)<\/td>\n<\/tr>\n
\ud15c\ud3ec \uc2a4\uce94 \ud37c\uc2dc\ud53d<\/strong><\/td>\n\ud604\uc9c0\uc758<\/td>\n3.1<\/td>\n\uac1c\uc778 \uad00\ub9ac (\ub9c8\ub9ac\ub098, \ub9c8\uc774 \ubca0\uc774\ube44)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ucd9c\ucc98: Central Insight\uc758 \uc885\ud569<\/em><\/p>\n

\ud765\ubbf8\ub86d\uac8c\ub3c4 \ubaa8\ub4e0 \uae00\ub85c\ubc8c \uae30\uc5c5\uc774 \ubd80\uc815\uc801\uc778 \uacb0\uacfc\ub97c \ubcf4\uc778 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubd88\ub9e4 \uc6b4\ub3d9\uc5d0 \ucc38\uc5ec\ud558\uc9c0 \uc54a\uc740 \uc77c\ubcf8 \uc81c\uc870\uc5c5\uccb4\uc778 PT \uce74\uc624 \uc778\ub3c4\ub124\uc2dc\uc544(\ube44\uc624\ub808, \uce74\uc624 \uba58\uc988 \ube44\uc624\ub808, \ub85c\ub9ac\uc5d0 \ub4f1\uc758 \ube0c\ub79c\ub4dc \ubcf4\uc720)\ub294 \ub9e4\ucd9c\uc774 6.5% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub2e4\uad6d\uc801 \uae30\uc5c5\uacfc \uc815\uce58\uc801 \uc131\ud5a5\uc744 \uc5ec\uc804\ud788 \uad6c\ubd84\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc804\ubc18\uc801\uc73c\ub85c \ubdf0\ud2f0 \ubc0f \ud37c\uc2a4\ub110 \ucf00\uc5b4 \ubd80\ubb38\uc740 \uae00\ub85c\ubc8c \uae30\uc874 \uae30\uc5c5\uacfc \ud604\uc9c0 \ud601\uc2e0 \uae30\uc5c5 \uac04\uc758 \uad6c\uc870\uc801 \uc7ac\uade0\ud615\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc724\ub9ac\uc801 \uc18c\ube44\uc8fc\uc758\uac00 \ucd09\ub9e4\uc81c \uc5ed\ud560\uc744 \ud558\ub294 \ubc18\uba74, \ud30c\ub77c\uace4\uc774\ub098 \uc719\uc2a4 \uadf8\ub8f9\uacfc \uac19\uc740 \ud604\uc9c0 \ube0c\ub79c\ub4dc\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc740 \uad81\uadf9\uc801\uc73c\ub85c \uc804\ub7b5\uc801 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd, \uac15\ub825\ud55c \ud560\ub784 \uc778\uc99d, \uadf8\ub9ac\uace0 \uc778\ub3c4\ub124\uc2dc\uc544 \uc18c\ube44\uc790 \uc815\uccb4\uc131\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc740 \uc55e\uc73c\ub85c\ub3c4 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

Beauty Care products in a supermarket in Indonesia<\/strong><\/p>\n

\"Beauty<\/em><\/p>\n

\ucd9c\ucc98: Central Insight<\/em><\/p>\n

Personal Care products in a supermarket in Indonesia<\/strong><\/p>\n

\u00a0\u00a0 \"Personal<\/p>\n

\ucd9c\ucc98: Central Insight<\/em><\/p>\n

\uc5c4\ub9c8\uc640 \uc544\uae30 \uc138\uadf8\uba3c\ud2b8: \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c4 \ub85c\uceec \ube0c\ub79c\ub4dc\ub85c\uc758 \uc804\ud658<\/strong><\/h4>\n

\ubaa8\uc790\uc6a9\ud488 \ubd80\ubb38\uc740 \ubaa8\ub4e0 FMCG \ubd80\ubb38 \uc911 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc5d0\uc11c \ub85c\uceec \ube0c\ub79c\ub4dc\ub85c\uc758 \uc804\ud658\uc774 \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c0\uac8c \ub098\ud0c0\ub0ac\uc73c\uba70, \uc774\ub294 \uc724\ub9ac\uc801\uc774\uace0 \ubbfc\uc871\uc8fc\uc758\uc801\uc778 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uac00 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc744 \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc720\ub2c8\ub808\ubc84 \uc778\ub3c4\ub124\uc2dc\uc544\ub97c \ud3ec\ud568\ud55c \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc774 \uc804\ud1b5\uc801\uc73c\ub85c \uc8fc\ub3c4\ud574 \uc628 \uc774 \ubd80\ubb38\uc740 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \ub208\uc5d0 \ub744\uac8c \uc7ac\ud3b8\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubd88\ub9e4 \uc6b4\ub3d9 \uae30\uac04 \ub3d9\uc548 \uc774\uc2a4\ub77c\uc5d8\uacfc \uc81c\ud734\ub41c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc758 \ub9e4\ucd9c\uc740 18.3% \uac10\uc18c\ud55c \ubc18\uba74, \ud604\uc9c0 \ube0c\ub79c\ub4dc\ub294 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc719\uc2a4 \uadf8\ub8f9(Wings Group)\uc740 \ub9e4\ucd9c\uc774 38.5% \uc99d\uac00\ud558\uba70 \ubaa8\ub4e0 FMCG \ubd80\ubb38\uc5d0\uc11c \uac00\uc7a5 \uac15\ub825\ud55c \uc2e4\uc801\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc138\ub294 \uad11\ubc94\uc704\ud55c \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624, \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9, \uadf8\ub9ac\uace0 2\ucc28 \ub3c4\uc2dc\uae4c\uc9c0 \uae4a\uc219\uc774 \uce68\ud22c\ud560 \uc218 \uc788\ub294 \ud0c4\ud0c4\ud55c \uc720\ud1b5 \ucc44\ub110\uc5d0 \ud798\uc785\uc740 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

PT Tempo Scan Pacific Tbk.(\ubd84\ub9d0, \ub85c\uc158, \ubb3c\ud2f0\uc288 \ub4f1 \ub2e4\uc591\ud55c \uc720\uc544\uc6a9\ud488\uc744 \uc81c\uacf5\ud558\ub294 My Baby \ube0c\ub79c\ub4dc\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc74c)\ub294 \uc720\uc544 \ubc0f \uac00\uc871\uc6a9\ud488 \ubd84\uc57c\uc5d0\uc11c \ud655\ub9bd\ub41c \uc2e0\ub8b0\ub3c4\uc5d0 \ud798\uc785\uc5b4 \ub9e4\ucd9c\uc774 12.6% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \ucc9c\uc5f0 \ubc0f \uc21c\ud55c \uc131\ubd84\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \uc720\uc544 \ubc0f \uc544\ub3d9\uc6a9 \uac1c\uc778\uc6a9\ud488\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 Gently\ub77c\ub294 \ube0c\ub79c\ub4dc\ub85c \uc6b4\uc601\ub418\ub294 PT Inovasi Teknologi Untung Berkah\ub294 11.1%\ub77c\ub294 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\uc5ec \ubbfc\ucca9\ud55c \uad6d\ub0b4 \uc81c\uc870\uc5c5\uccb4\uac00 \ub204\ub9ac\uace0 \uc788\ub294 \ucd94\uc9c4\ub825\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Mother and Baby products in a supermarket in Indonesia<\/strong><\/p>\n

\"Mother<\/em><\/p>\n

\ucd9c\ucc98: Central Insight<\/em><\/p>\n

\uad6c\uc870\uc801 \uad00\uc810\uc5d0\uc11c \ubcfc \ub54c, \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc724\ub9ac\uc801 \uc18c\ube44\uc8fc\uc758, \ud569\ub9ac\uc801\uc778 \uac00\uaca9, \uadf8\ub9ac\uace0 \uc9c0\uc5ed \ube0c\ub79c\ub4dc \uc2e0\ub8b0\uac00 \uac00\uc871\uc758 \uc6f0\ube59\uacfc \uac74\uac15\uacfc \uad00\ub828\ub41c \ubd84\uc57c\uc5d0\uc11c \uc911\uc694\ud55c \uad6c\ub9e4 \ub3d9\uc778\uc774 \ub418\uc5c8\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0b0\ubaa8\uc640 \uc544\uae30\uc6a9\ud488\uc5d0\uc11c \uc9c0\uc5ed \ube0c\ub79c\ub4dc\ub85c \uc804\ud658\ud558\ub294 \uacb0\uc815\uc740 \uac00\uce58 \uc9c0\ud5a5\uacfc \uc704\ud5d8 \ud68c\ud53c \uc131\ud5a5\uc744 \ubaa8\ub450 \ubc18\uc601\ud569\ub2c8\ub2e4. \ubd80\ubaa8\ub4e4\uc740 \uc548\uc804\ud558\uace0 \uce5c\uc219\ud558\uba70 \uc724\ub9ac\uc801\uc73c\ub85c \uc0dd\uc0b0\ub41c \ub300\uc548\uc744 \ucd94\uad6c\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc804\ubc18\uc801\uc73c\ub85c \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \ud604\uc9c0 \uae30\uc5c5\uac00\ub4e4\uc740 \uc774\ub7ec\ud55c \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uae30\ub300\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad6d\ub0b4 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc0c8\ub85c\uc6b4 \uc77c\uc790\ub9ac \ucc3d\ucd9c, \uad6d\ub0b4 \uacf5\uae09\ub9dd \uac15\ud654, \uc218\uc785\ud488 \uc758\uc874\ub3c4 \uac10\uc18c \ub4f1 \uae0d\uc815\uc801\uc778 \uacbd\uc81c\uc801 \ud30c\uae09 \ud6a8\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub3c4\uc804\uacfc \uae30\ud68c<\/strong><\/h3>\n

\ucd5c\uadfc \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc18c\ube44\uc790 \ubd88\ub9e4 \uc6b4\ub3d9\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 \uc9c0\uc815\ud559\uc801 \uc815\uc11c\ub294 \uae30\uc5c5 \ud658\uacbd\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\ub355\uc801 \ub610\ub294 \uc815\uce58\uc801 \uc2e0\ub150\uc5d0 \uae30\ubc18\ud55c \uc774\ub7ec\ud55c \uc0ac\uac74\ub4e4\uc740 \uacbd\uc81c \ud589\ub3d9\uc5d0 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \ucd09\ubc1c\ud558\uc5ec \uc18c\ube44\uc790\ub4e4\uc774 \uc2dc\uc7a5 \uc5ed\ud559\uc744 \uc8fc\ub3c4\ud560 \uc218 \uc788\ub294 \ud798\uc744 \ubd80\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub2e4\uad6d\uc801 \uae30\uc5c5(MNC)\uc5d0\uac8c \uc911\uc694\ud55c \ubcc0\uace1\uc810\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\uc758 \uc57d\ud654\ub294 \ucda9\ubd84\ud55c \ud604\uc9c0\ud654\ub098 \uc724\ub9ac\uc801 \uacf5\uac10\ub300 \ud615\uc131 \uc5c6\uc774 \ube0c\ub79c\ub4dc \uc720\uc0b0\uc5d0 \uacfc\ub3c4\ud558\uac8c \uc758\uc874\ud558\ub294 \uad6c\uc870\uc801 \ucde8\uc57d\uc131\uc744 \ub4dc\ub7ec\ub0c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \ud68c\ubcf5\ud558\uae30 \uc704\ud574 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc740 \uac70\ub798\uc801 \ub300\uc751(\uc608: PT \uc720\ub2c8\ub808\ubc84\uc758 \uac00\uaca9 \uc548\uc815\ud654)\uc744 \ub118\uc5b4 \uc724\ub9ac\uc801 \ud22c\uba85\uc131, \uac00\uce58 \uae30\ubc18 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uadf8\ub9ac\uace0 \uc6b4\uc601 \ubbfc\ucca9\uc131\uc744 \uacb0\ud569\ud55c \ucd1d\uccb4\uc801 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ubc18\uba74, \uc778\ub3c4\ub124\uc2dc\uc544 \ud604\uc9c0 \ube0c\ub79c\ub4dc\uc640 \uc911\uc18c\uae30\uc5c5\ub4e4\uc740 \uc804\ub840 \uc5c6\ub294 \uae30\ud68c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ubd88\ub9e4 \uc6b4\ub3d9\uc740 \uc18c\ube44\uc790 \ubbfc\uc871\uc8fc\uc758, \uc724\ub9ac \uc758\uc2dd, \uadf8\ub9ac\uace0 \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc774 \uacb0\ud569\ub418\uc5b4 \uc2dc\uc7a5 \ucda9\uc131\ub3c4\ub97c \uc7ac\uc815\uc758\ud558\ub294 \uc7a5\uae30\uc801\uc778 \uad6c\uc870\uc801 \ubcc0\ud654\ub97c \uac00\uc18d\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc719\uc2a4 \uadf8\ub8f9, PT \ud30c\ub77c\uace4 \ub4f1 \ub9ce\uc740 \uad6d\ub0b4 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ubbf8 R&D \uac1c\uc120, \uac00\uaca9 \uacbd\uc7c1\ub825, \uadf8\ub9ac\uace0 \ud604\uc9c0 \ubb38\ud654\uc801 \uac00\uce58\uc640\uc758 \uac15\ub825\ud55c \uc5f0\uacc4\ub97c \ud1b5\ud574 \uacfc\uac70\uc758 \ud488\uc9c8\uc5d0 \ub300\ud55c \ubd80\uc815\uc801\uc778 \uc778\uc2dd\uc744 \uadf9\ubcf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubaa8\uba58\ud140\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \uc55e\uc73c\ub85c\uc758 \uae38\uc740 \uba85\ud655\ud569\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud574\uc11c\ub294 \ud601\uc2e0\uacfc \ud488\uc9c8\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ud22c\uc790\uac00 \ud544\uc694\ud558\uba70, \ub3d9\uc2dc\uc5d0 \ud560\ub784 \uc778\uc99d, \ud569\ub9ac\uc801\uc778 \uac00\uaca9 \ucc45\uc815, \uadf8\ub9ac\uace0 \uc9c4\uc815\uc131 \uc788\ub294 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1(\uc608: #ProudlyMadeInIndonesia)\uc744 \uae30\ubc18\uc73c\ub85c \ud575\uc2ec \uc815\uccb4\uc131\uc744 \uac15\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc870\ud569\uc740 \ubd88\ub9e4 \uc6b4\ub3d9 \uc774\ud6c4\uc758 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc9c0\uc18d\uc801\uc778 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\uc778\ub3c4\ub124\uc2dc\uc544 FMCG \ubd80\ubb38\uc5d0\uc11c \ube0c\ub79c\ub529\uc758 \uc804\ub7b5\uc801 \uc911\uc694\uc131<\/strong><\/h3>\n

\uc778\ub3c4\ub124\uc2dc\uc544 FMCG \uc0b0\uc5c5\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc774 \uc81c\ud488 \ucc28\ubcc4\ud654\ubcf4\ub2e4 \ub354 \uc911\uc694\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud601\uc2e0\uc774 \uacbd\uc7c1\ub825\uc744 \uc88c\uc6b0\ud558\ub294 \ucca8\ub2e8 \uae30\uc220 \ubd84\uc57c\uc640 \ub2ec\ub9ac, \ub300\ubd80\ubd84\uc758 FMCG \uc81c\ud488, \ud2b9\ud788 \ud648\ucf00\uc5b4 \ubc0f \uac1c\uc778 \uad00\ub9ac \uc6a9\ud488\uc740 \ube44\uad50\uc801 \ud45c\uc900\ud654\ub41c \uc81c\ud615\uacfc \uc0dd\uc0b0 \uae30\uc220\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc2e0\ub8b0\ub3c4, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc815\uc11c\uc801 \uc720\ub300\uac10\uc774 \uc9c4\uc815\ud55c \uacbd\uc7c1 \uc6b0\uc704\uc758 \uc6d0\ucc9c\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

FMCG \uc81c\ud488\uc740 \ub9e4\uc77c \uc18c\ube44\ub418\uace0 \ub04a\uc784\uc5c6\uc774 \uc7ac\uad6c\uc785\ub418\uae30 \ub54c\ubb38\uc5d0 \uad6c\ub9e4 \uacb0\uc815\uc740 \uc2b5\uad00\uc801\uc774\uba70 \uae30\ub2a5\uc801 \uc6b0\uc6d4\uc131\ubcf4\ub2e4\ub294 \ube0c\ub79c\ub4dc \uce5c\uc219\uc131\uc5d0 \ud06c\uac8c \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ube44\ub204, \uc138\uc81c, \uae30\ucd08 \uc2a4\ud0a8\ucf00\uc5b4\uc640 \uac19\uc740 \uc81c\ud488\uad70\uc5d0\uc11c \uae30\ubc18 \uae30\uc220\uc774\ub098 \uc131\ubd84\uc740 \ube0c\ub79c\ub4dc \uac04 \ucc28\ubcc4\uc131\uc744 \uac70\uc758 \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc120\ub3c4 \uae30\uc5c5\uc744 \ucc28\ubcc4\ud654\ud558\ub294 \uac83\uc740 \ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub529\uacfc \uc77c\uad00\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uc774\uc0c1\uc801\uc778 \uc815\uccb4\uc131, \ubb38\ud654\uc801 \uc5f0\uad00\uc131, \uadf8\ub9ac\uace0 \uc778\uc9c0\ub41c \uc2e0\ub8b0\uc131\uc744 \uad6c\ucd95\ud558\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4.<\/p>\n

\ub530\ub77c\uc11c \uc778\ub3c4\ub124\uc2dc\uc544\ucc98\ub7fc \uac00\uc815\uc6a9\ud488 \ubc0f \uac1c\uc778 \uad00\ub9ac \uc81c\ud488\uc758 \ubcf4\uae09\ub960\uc774 \uac70\uc758 \ubcf4\ud3b8\uc801\uc778 \uc2dc\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub529\uc740 \uc2e0\ub8b0 \uc2e0\ud638\uc774\uc790 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \ub098\ud0c0\ub0b4\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uae30\uc220 \ud601\uc2e0\uc774 \uc8fc\uc694 \uc774\uc288\uac00 \uc544\ub2cc \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub529\uc740 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ube44\uc790 \ucda9\uc131\ub3c4\ub97c \ud615\uc131\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uac10\uc131 \ube0c\ub79c\ub529\uc774 \ud575\uc2ec \uacbd\uc7c1 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

\ud22c\uc790\uc790\ub97c \uc704\ud55c \uc804\ub7b5\uc801 \uace0\ub824 \uc0ac\ud56d<\/strong><\/h3>\n

\ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud658\uacbd\uc740 \uad6d\ub0b4\uc678 \ud22c\uc790\uc790\uc5d0\uac8c \uacfc\uc81c\uc640 \uc804\ub7b5\uc801 \uc9c4\uc785\uc810\uc744 \ubaa8\ub450 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

\uc678\uad6d\uc778 \ud22c\uc790\uc790\uc5d0\uac8c \ud575\uc2ec\uc740 \ud30c\ud2b8\ub108\uc2ed\uacfc \ud604\uc9c0\ud654\ub97c \ud1b5\ud55c \uc801\uc751\uc785\ub2c8\ub2e4. \ud604\uc9c0 \uc81c\uc870\uc5c5\uccb4, \uc720\ud1b5\uc5c5\uccb4 \ub610\ub294 \ud560\ub784 \uc778\uc99d \uae30\uad00\uacfc\uc758 \ud611\ub825\uc740 \ubb38\ud654\uc801, \uaddc\uc81c\uc801 \uaca9\ucc28\ub97c \ud574\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc9c0 \uc0dd\uc0b0 \uc5ed\ub7c9, \uc724\ub9ac\uc801 \uc870\ub2ec, \uadf8\ub9ac\uace0 \ud3ec\uc6a9\uc801 \ub9c8\ucf00\ud305\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ud22c\uc790\ub294 \uc778\ub3c4\ub124\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354\uc6b1 \uacf5\uac10\uc744 \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc73c\uba70, \ud2b9\ud788 \uc2dd\ud488, \uac1c\uc778 \uad00\ub9ac \uc6a9\ud488, \uac00\uc815\uc6a9\ud488\uacfc \uac19\uc774 \ub3c4\ub355\uc801 \ub610\ub294 \ubb38\ud654\uc801 \ubbfc\uac10\uc131\uc774 \ub192\uc740 \ubd84\uc57c\uc5d0\uc11c \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc678\uad6d\uc778 \ud22c\uc790\uc790\ub294 \ud604\uc9c0 \uc720\ub825 \uae30\uc5c5\uacfc \uc9c1\uc811 \uacbd\uc7c1\ud558\uae30\ubcf4\ub2e4\ub294, \ud3c9\ud310 \uc704\ud5d8\uc744 \uad00\ub9ac\ud558\uba74\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud604\uc9c0 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 \ud569\uc791 \ud22c\uc790, \uc18c\uc218 \uc8fc\uc8fc \uc9c0\ubd84 \ud22c\uc790 \ub610\ub294 \uc804\ub7b5\uc801 \uc778\uc218\ub97c \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc5ed \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \uc9c0\uae08\uc774 \uc0ac\uc5c5 \ud655\uc7a5 \ubc0f \uc804\ubb38\ud654\ub97c \uc704\ud55c \uc808\ud638\uc758 \uae30\ud68c\uc785\ub2c8\ub2e4. FMCG, \ud560\ub784 \uc2dd\ud488, \ud654\uc7a5\ud488, \uc720\uc544\uc6a9\ud488 \ub4f1 \uc9c0\uc5ed \uc0c1\ud488\uc5d0 \ub300\ud55c \uc218\uc694 \uae09\uc99d\uc740 \ud601\uc2e0, \ube0c\ub79c\ub529, \uacf5\uae09\ub9dd \ud604\ub300\ud654\uc5d0 \ub300\ud55c \uc790\ubcf8 \ud22c\uc790\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc724\ub9ac\uc801\uc774\uace0 \uc9c0\uc5ed \uc0dd\uc0b0\ub41c \uc81c\ud488\uc774 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 2\uc120 \ub3c4\uc2dc\uc640 \uc2e0\ud765 \uc804\uc790\uc0c1\uac70\ub798 \uc0dd\ud0dc\uacc4\uc5d0\ub3c4 \uc7a0\uc7ac\ub825\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub450 \ud22c\uc790\uc790 \uadf8\ub8f9\uc740 \ubaa8\ub450 \uacf5\ud1b5\uc758 \uae30\ud68c, \uc989 \uc724\ub9ac\uc801 \uc18c\ube44\uc8fc\uc758\uac00 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc2dc\uc7a5 \ub3d9\ub825\uc73c\ub85c \ubd80\uc0c1\ud558\ub294 \uae30\ud68c\uc5d0\uc11c \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ub54c \uc77c\uc2dc\uc801\uc778 \ud63c\ub780\uc73c\ub85c \uc5ec\uaca8\uc84c\ub358 \ubd88\ub9e4 \uc6b4\ub3d9\uc740 \uc774\uc81c \uad6c\uc870\uc801 \ubcc0\ud654\uc758 \ucd09\ub9e4\uc81c\uac00 \ub418\uc5b4, \uc0ac\uc5c5 \uc131\uacfc\uc640 \uc18c\ube44\uc790 \uac00\uce58\ub97c \uc77c\uce58\uc2dc\ud0a4\ub294 \uae30\uc5c5\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ubcf8\uc9c8\uc801\uc73c\ub85c \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc9c4\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \ub2e8\uc21c\ud55c \ubc18\uc751\uc774 \uc544\ub2c8\ub77c \uc7ac\uc815\uc758\uc785\ub2c8\ub2e4. \ub3c4\ub355\uc801 \uc758\uc2dd, \uacbd\uc81c\uc801 \uc2e4\uc6a9\uc8fc\uc758, \uadf8\ub9ac\uace0 \uad6d\uac00\uc801 \uc790\ubd80\uc2ec\uc774 \uc735\ud569\ub418\uba74\uc11c \ub354\uc6b1 \uc790\ub9bd\uc801\uc774\uace0 \uac00\uce58 \uc911\uc2ec\uc801\uc778 \uad6d\ub0b4 \uc2dc\uc7a5\uc774 \ud615\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud22c\uc790\uc790\uc640 \ube0c\ub79c\ub4dc \ubaa8\ub450\uc5d0\uac8c \uc911\uc694\ud55c \uba54\uc2dc\uc9c0\ub294 \ubd84\uba85\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc6d0\uce59\uc744 \ub530\ub974\ub294 \uae30\uc5c5\uc740 \uc9c0\uc815\ud559\uc801 \ubcc0\ub3d9\uc131\uc744 \ud5e4\uccd0\ub098\uac08 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8 \ub355\ubd84\uc5d0 \ubc88\uc601\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\u00a0<\/em><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\ucc38\uace0\ubb38\ud5cc:<\/strong><\/p>\n

[1]<\/a> 2024\ub144 5\uc6d4, "\ub77c\ud30c\uc5d0 \ubaa8\ub4e0 \uc2dc\uc120 \uc9d1\uc911"\uc774\ub77c\ub294 \ubb38\uad6c\uac00 \uc801\ud78c \uc774\ubbf8\uc9c0\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uae09\uc18d\ub3c4\ub85c \ud37c\uc838 \ub77c\ud30c\uc5d0\uc11c \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \ubd84\uc7c1\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c\ub294 \uc774 \uac8c\uc2dc\ubb3c\uc774 3\ucc9c\ub9cc \uac1c\uac00 \ub118\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uc2a4\ud1a0\ub9ac \uac8c\uc2dc\ubb3c\uc744 \uc62c\ub9ac\uba70 \uc9c0\uc5ed \ud2b8\ub80c\ub4dc\uc5d0 \uc624\ub974\uba74\uc11c \uc0c8\ub85c\uc6b4 \ubcf4\uc774\ucf67 \uc6c0\uc9c1\uc784\uc774 \ucd09\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n

[2]<\/a> \u00a0\uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac\ub294 2024\ub144 7\uc6d4 15\uc77c\ubd80\ud130 28\uc77c\uae4c\uc9c0 \uc778\ub3c4\ub124\uc2dc\uc544 \uc804\uc5ed\uc758 18\uc138\uc5d0\uc11c 58\uc138 \uc0ac\uc774\uc758 \uc751\ub2f5\uc790 1,000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n

https:\/\/www.reuters.com\/business\/retail-consumer\/mcdonalds-records-first-sales-miss-nearly-4-years-slow-international-business-2024-02-05\/<\/a><\/p>\n

https:\/\/money.kompas.com\/read\/2024\/02\/07\/201200426\/turun-10-4-persen-laba-bersih-unilever-indonesia-2023-jadi-rp-4-8-triliun<\/a><\/p>\n

https:\/\/compas.co.id\/article\/market-insight-efek-boikot-pada-brand-fmcg\/<\/a><\/p>\n

https:\/\/goodstats.id\/article\/survei-goodstats-mayoritas-warga-indonesia-dukung-aksi-boikot-produk-terafiliasi-israel-IOhHj<\/a><\/p>\n

https:\/\/www.idx.co.id\/en\/listed-companies\/company-profiles\/UNVR<\/a><\/p>\n

https:\/\/www.cnbcindonesia.com\/research\/20240629091358-128-550392\/diam-diam-wings-group-mayora-cuan-besar-dari-boikot-produk-israel<\/a><\/p>\n

https:\/\/duta.co\/compas-co-id-campaign-viral-eyes-on-rafah-penjualan-brand-fmcg-lokal-naik-di-e-commerce<\/a><\/a><\/p>","protected":false},"excerpt":{"rendered":"

\uc778\ub3c4\ub124\uc2dc\uc544 \uc18c\ube44\uc790 \uc911 \ub2e4\uc218\ub294 \uc804\uc7c1 \uac00\ud574\uc790\uc640 \uad00\ub828\uc774 \uc788\ub2e4\uace0 \uc5ec\uaca8\uc9c0\ub294 \uae00\ub85c\ubc8c \uae30\uc5c5\uc758 \uc81c\ud488\uc744 \uac70\ubd80\ud558\uac70\ub098 \ubcf4\uc774\ucf67\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":22917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1922,1927,1132],"yoast_head":"\nThe boycott effect: Global brands retreat, local brands ascent - B-Company<\/title>\n<meta name=\"description\" content=\"Many Indonesian consumers have chosen to reject or boycott products from global companies thought to be associated with war perpetrators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/the-boycott-effect-global-brands-retreat-local-brands-ascent\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The boycott effect: Global brands retreat, local brands ascent - 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