{"id":22620,"date":"2025-09-24T17:09:34","date_gmt":"2025-09-24T10:09:34","guid":{"rendered":"https:\/\/b-company.jp\/?p=22620"},"modified":"2025-09-24T17:09:34","modified_gmt":"2025-09-24T10:09:34","slug":"vietnams-functional-food-market-business-opportunities-for-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/vietnams-functional-food-market-business-opportunities-for-foreign-brands\/","title":{"rendered":"\ubca0\ud2b8\ub0a8\uc758 \uae30\ub2a5\uc131 \uc2dd\ud488 \uc2dc\uc7a5: \uc678\uad6d \ube0c\ub79c\ub4dc\uc758 \uc0ac\uc5c5 \uae30\ud68c"},"content":{"rendered":"
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B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

\ubca0\ud2b8\ub0a8\uc758 \uae30\ub2a5\uc131 \uc2dd\ud488 \uc2dc\uc7a5\uc740 \uc911\uc0b0\uce35\uc758 \uc131\uc7a5, \uac74\uac15 \uc758\uc2dd \ud5a5\uc0c1, \uadf8\ub9ac\uace0 \uc608\ubc29 \uc758\ud559\uc73c\ub85c\uc758 \uc804\ud658\uc5d0 \ud798\uc785\uc5b4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc678\uad6d \ube0c\ub79c\ub4dc\uc5d0 \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc, \uc704\uc870 \ubc0f \ud488\uc9c8 \uad00\ub9ac\uc640 \uac19\uc740 \uacfc\uc81c\ub3c4 \uc548\uaca8\uc90d\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc7a5\uc740 \uacc4\uc18d \ud655\ub300\ub418\uace0 \uc788\uc9c0\ub9cc \ud3ec\ud654\uc0c1\ud0dc\uae4c\uc9c0\ub294 \uc544\uc9c1 \uac08 \uae38\uc774 \uba40\ub2e4<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8 \uae30\ub2a5\uc131 \uc2dd\ud488 \ud611\ud68c(VAFF)\uc5d0 \ub530\ub974\uba74, \uc2dc\uc7a5\uc740 \uc5f0\uac04 \uc57d 15%\uc758 \ube44\uc728\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, 60% \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.[1]<\/a>. Euromonitor\ub294 2023\ub144\ubd80\ud130 2028\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7%\uc758 \uc131\uc7a5\ub960\uc744 \uc608\uc0c1\ud569\ub2c8\ub2e4.[2]<\/a>. \uc778\uad6c \uace0\ub839\ud654\ub85c \uc778\ud574 1\uc5b5 100\ub9cc \uba85\uc758 \uc778\uad6c \uc911 900\ub9cc \uba85\uc774 65\uc138 \uc774\uc0c1\uc774\uba70, \ub1cc \uae30\ub2a5, \uba74\uc5ed\ub825, \uad00\uc808 \uae30\ub2a5 \ub4f1\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac74\uac15 \ubcf4\uc870\uc81c\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.[3]<\/a>.<\/p>\n

\ub610\ud55c, \uc911\uc0b0\uce35\uacfc \ubd80\uc720\uce35\uc758 \uc18c\ube44 \ud655\ub300\ub294 \uac74\uac15 \uad00\ub828 \uc9c0\ucd9c\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \ub2e4\uc591\ud55c \ud488\ubaa9\uc744 \ud3ec\uad04\ud558\uace0 \uc788\uc9c0\ub9cc, \uc544\uc9c1 \uc8fc\ub3c4\uc801\uc778 \uc0ac\uc5c5\uc790\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\ubcf4\ub2e4 \uc131\ubd84\uacfc \uae30\ub2a5\uc744 \ub354 \uc911\uc2dc\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc5b4, \uc2e0\uaddc \uc9c4\uc785\uc790\ub4e4\uc5d0\uac8c \ucda9\ubd84\ud55c \uc5ec\uc9c0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc678\uad6d \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2e0\ub8b0<\/strong><\/h3>\n

\uc18c\ube44\uc790\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ud574\uc678 \ube0c\ub79c\ub4dc\ub97c \ub192\uac8c \ud3c9\uac00\ud558\uba70, \uc2e0\ub8b0\uc131\uacfc \ub9cc\uc871\ub3c4 \uce21\uba74\uc5d0\uc11c \uad6d\ub0b4 \uc81c\ud488\ubcf4\ub2e4 \uc6b0\uc218\ud569\ub2c8\ub2e4. B&Company(2023)\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud638\uc8fc \uac74\uac15\uae30\ub2a5\uc2dd\ud488\uc758 \uc778\uc9c0\ub3c4\uac00 \uac00\uc7a5 \ub192\uace0, \uc77c\ubcf8\uacfc \ubbf8\uad6d\uc774 \uadf8 \ub4a4\ub97c \ub530\ub985\ub2c8\ub2e4. \uc77c\ubcf8 \uc81c\ud488\uc740 \ud2b9\ud788 \uc5b4\ub9b0\uc774\uc640 \uc131\uc778\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uc81c\ud488\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \uc81c\ud488\uc740 \uc800\ub834\ud55c \uac00\uaca9\uacfc \ud604\uc9c0 \ud638\ud658\uc131 \ub4f1 \uc7a5\uc810\uc774 \uc788\uc9c0\ub9cc, \uc804\ubc18\uc801\uc778 \ud3c9\uac00\uc5d0\uc11c\ub294 \ud574\uc678 \ube0c\ub79c\ub4dc\uac00 \uc6b0\uc704\ub97c \uc810\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2023\ub144 \ubcf4\ucda9\uc81c \uc6d0\uc0b0\uc9c0 \uc778\uc9c0\ub3c4(%)<\/strong><\/p>\n

\"Awareness<\/p>\n

\ucd9c\ucc98: B&Company<\/p>\n

\uc790\uac00\uce58\ub8cc \ubc0f \uc608\ubc29\uc758\ud559 \uc9c0\ud5a5<\/strong><\/h3>\n

\uc790\uac00 \ud22c\uc57d \uc2b5\uad00 \ub610\ud55c \uc2dc\uc7a5 \ud655\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub18d\ucd0c \uc9c0\uc5ed\uc5d0\uc11c\ub294 40~60%\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc790\uac00 \ud22c\uc57d\uc744 \ud558\ub294 \ubc18\uba74, \ub3c4\uc2dc \uc9c0\uc5ed\uc5d0\uc11c\ub294 70% \uc774\uc0c1\uc774 \uc790\uac00 \ud22c\uc57d\uc744 \ud569\ub2c8\ub2e4.[4]<\/a>. \uc774\ub294 \uc57d 43%\uc5d0 \ub2ec\ud558\ub294 \ub192\uc740 \ubcf8\uc778\ubd80\ub2f4 \uc758\ub8cc\ube44\uc640 \ubd80\uc801\uc808\ud55c \ubcf4\ud5d8\uc81c\ub3c4\ub85c \uc778\ud55c \uac83\uc785\ub2c8\ub2e4.[5]<\/a>\uc18c\ube44\uc790\ub4e4\uc740 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uac74\uac15\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uae30\ub2a5\uc131 \uc2dd\ud488\uc744 \uc120\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uaddc\uc81c\uc640 \uc2e0\ub8b0\ub294 \uc2dc\uc7a5 \uc9c4\uc785\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/strong><\/h3>\n

\uc678\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc9c1\uba74\ud55c \uacfc\uc81c\ub294 \uaddc\uc815 \uc900\uc218\uc640 \uc720\ud1b5\ub9dd \uad6c\ucd95\uc785\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8 \uae30\ub2a5\uc131 \uc2dd\ud488 \ud611\ud68c(VAFF)\ub294 \uc2dd\ud488\uc548\uc804\uccad \ubc0f \uae30\ud0c0 \uae30\uad00\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \uc2dc\uc7a5 \uc9c4\ucd9c \uae30\uc5c5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc544\uc138\uc548 \uc9c0\uc5ed\uc758 \uac74\uac15 \ubcf4\uc870 \uc2dd\ud488 \ud45c\uc900\uacfc\ub3c4 \uc5f0\uacc4\ub418\uc5b4 \uc788\uc5b4, \ud574\uc678 \ube0c\ub79c\ub4dc\ub4e4\uc740 VAFF \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \ud604\uc9c0 \uaddc\uc815\uc758 \uc7a5\ubcbd\uc744 \uc644\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5\uc744 \uc704\ud55c \uc870\uac74<\/strong><\/h3>\n

\uc2dc\uc7a5\uc740 \uc5ec\uc804\ud788 \uc704\uc870 \ubc0f \ud488\uc9c8 \uad00\ub9ac \ubb38\uc81c\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc9c0\ub9cc, \uc815\uc9c1\ud55c \uc0ac\uc5c5 \uad00\ud589\uacfc \ud0c4\ud0c4\ud55c \uacbd\uc601 \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd98 \uae30\uc5c5\ub4e4\uc5d0\uac8c\ub294 \uc131\uc7a5\uc758 \uc5ec\uc9c0\uac00 \ucda9\ubd84\ud569\ub2c8\ub2e4. \uc138\uacc4\uc801\uc778 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ube60\ub978 \uc131\uc7a5, \uac74\uac15\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc790, \uadf8\ub9ac\uace0 \uc678\uad6d \uc81c\ud488\uc5d0 \ub300\ud55c \ub192\uc740 \uc2e0\ub8b0\uc5d0 \ud798\uc785\uc5b4 \ud0c4\ud0c4\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c4\uc815\ud55c \uc131\uacf5\uc758 \uc5f4\uc1e0\ub294 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\uc758 \ub2e4\uc591\ud55c \ub2c8\uc988\ub97c \uc815\ud655\ud788 \uc774\ud574\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud310\ub9e4 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubcf5\uc7a1\ud558\uc9c0\ub9cc \uc720\ub9dd\ud55c \uc774 \uc2dc\uc7a5\uc5d0 \uace0\ud488\uc9c8\ub85c \uc9c4\uc785\ud558\ub294 \uae30\uc5c5\uc774 \ub2e4\uc74c \uc2b9\uc790\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\n

[1]<\/a> \ucd9c\ucc98: Nhan Dan Online, \u201d 18\uc138 \uc774\uc0c1 \uc778\uad6c\uc758 58.5%\uac00 \uac74\uac15 \ubcf4\uc870 \uc2dd\ud488\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. <\/a>\u201d(2022\ub144 12\uc6d4)<\/p>\n

[2]<\/a> \ucd9c\ucc98: \uc704\uc640 \uac19\uc74c.<\/p>\n

[3]<\/a> \ucd9c\ucc98: \ubca0\ud2b8\ub0a8 \uc815\ubd80, \u201d 2024\ub144 \uc911\uac04 \uc778\uad6c \ubc0f \uc8fc\ud0dd \uc870\uc0ac \uacb0\uacfc <\/a>\u201d(2025\ub144 1\uc6d4)<\/p>\n

[4]<\/a> \ucd9c\ucc98: \ub2e4\ud559\uc81c \uc758\ub8cc \uc800\ub110, \u201d \uace0\uc9c0\ub300 \ubca0\ud2b8\ub0a8 \uac70\uc8fc\uc790\ub4e4\uc758 \uc790\uac00 \uce58\ub8cc \uad00\ud589 <\/a>\u201d(2019\ub144 7\uc6d4)<\/p>\n

[5]<\/a> \ucd9c\ucc98: \uc704\uc640 \uac19\uc74c.<\/p>\n

\u00a0<\/em><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

\ubca0\ud2b8\ub0a8\uc758 \uae30\ub2a5\uc131 \uc2dd\ud488 \uc2dc\uc7a5\uc740 \uc911\uc0b0\uce35\uc758 \uc131\uc7a5, \uac74\uac15 \uc758\uc2dd \uc81c\uace0, \uc608\ubc29 \uc758\ud559\uc73c\ub85c\uc758 \uc804\ud658\uc5d0 \ud798\uc785\uc5b4 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":22622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[1138,1204],"yoast_head":"\nVietnam's functional food market: Business opportunities for foreign brands - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam's functional food market is expanding, driven by a growing middle class, health consciousness, and a shift toward preventive medicine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/vietnams-functional-food-market-business-opportunities-for-foreign-brands\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam's functional food market: Business opportunities for foreign brands - 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