{"id":22350,"date":"2025-08-15T16:47:52","date_gmt":"2025-08-15T09:47:52","guid":{"rendered":"https:\/\/b-company.jp\/?p=22350"},"modified":"2025-08-15T16:47:52","modified_gmt":"2025-08-15T09:47:52","slug":"analyzing-how-vietnamese-commuters-use-public-transport-apps","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/analyzing-how-vietnamese-commuters-use-public-transport-apps\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \ud1b5\uadfc\uc790\uac00 \ub300\uc911 \uad50\ud1b5 \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \ubc29\uc2dd \ubd84\uc11d\ud558\uae30"},"content":{"rendered":"
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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em> Please contact us if you have any requests.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

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As urbanization accelerates and environmental pressures increase, Vietnamese people are changing the way they travel. Public transportation is no longer just about buses or metro lines\u2014it is now approached through a technological lens, with smart digital applications right at users\u2019 fingertips.<\/p>\n

Rising Adoption of Public Transport and Mobile Applications<\/strong><\/h3>\n

According to statistics from the Hanoi Public Transport Management Center (HPTC), in the first nine months of this year, Hanoi\u2019s metro and bus systems transported over 357 million passenger trips\u2014a 56.8% increase year-on-year, reaching 96.4% of the annual target [1]. Total revenue from the bus network was estimated at VND 410.2 billion, with around 5,451,201 vehicle trips and 410.2 million passengers. Passenger volume increased by 57.1% compared to the same period in 2022, reaching 94.7% of the plan. The Bus Rapid Transit (BRT) line alone transported about 3.4 million passenger trips [1]. Public transport is becoming increasingly favored by residents due to its convenience, helping to save both time and effort. At the same time, choosing public transport helps reduce the use of personal vehicles, thereby easing traffic congestion and lowering harmful emissions.<\/p>\n

Vietnamese users\u2014especially the younger generation\u2014are increasingly viewing public transport apps as essential tools for navigating the city. According to BusMap, the leading application in the market, there are approximately 600,000 active users each year [2]. Most rely on key features such as route lookup, real-time bus arrival tracking, digital payments, and stop reminders. This signals a clear behavioral shift: from passively worrying about delays or missing stops to actively managing the journey. Today, the public transit experience often begins on a smartphone screen.<\/p>\n

Public Transport App Ecosystem in Vietnam<\/strong><\/h3>\n

The public transport application market in Vietnam is not a standalone arena, but rather a complex ecosystem involving multiple stakeholders\u2014each with its own role and strategy. These players can be categorized into three main groups:<\/p>\n

Three main group in Public Transport App Ecosystem<\/strong><\/p>\n\n\n\n\n\n\n
Group<\/strong><\/td>\nCharacteristics<\/strong><\/td>\nExamples<\/strong><\/td>\n<\/tr>\n
Specialized Apps<\/strong><\/td>\nApplications developed with the core purpose of serving public transport users.<\/td>\nBusMap<\/a> (Phenikaa MaaS), VinBus<\/a> (VinGroup)<\/em><\/td>\n<\/tr>\n
Government-backed Apps<\/strong><\/td>\nOfficial apps issued or endorsed by Departments of Transport (DoT), aimed at delivering reliable information and managing services.<\/td>\nGo!Bus<\/a> (FPT Information System, Grab),<\/p>\n

Hanoi Public Transport e-Ticket<\/a> (Transerco, Viettel, and Nhat Cuong Company)<\/em><\/td>\n<\/tr>\n

Integrated Platforms<\/strong><\/td>\nSuper apps and e-wallets that do not directly offer public transport services, but act as distribution channels and payment gateways\u2014thus exerting strong influence.<\/td>\nMomo (Momo e wallet), <\/em><\/p>\n

Zalo Pay (VNG)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company compilation<\/p>\n

Currently, public transportation apps in Vietnam, such as BusMap, have made significant progress in linking various modes of transport to create a seamless journey for urban users. These apps are no longer limited to bus information; they have integrated data from both the elevated metro lines (metro) in Hanoi and Ho Chi Minh City, as well as waterbus services in Ho Chi Minh City. The system automatically calculates and provides optimal routes, flexibly combining walking, bus rides, and transfers to metro trains [3]. This clearly reflects the effort to address the challenge of multimodal transport, offering urban residents a more seamless experience.<\/p>\n

However, when it comes to interprovincial travel, these apps reveal noticeable limitations. Their primary development focus remains on the urban public transport network in major cities. As a result, providing detailed and comprehensive information about interprovincial bus or train routes between provinces is still not their strong suit. Users who need to travel interprovincially often have to turn to other specialized platforms, such as apps from bus companies or train ticket booking websites, rather than being able to find this information on the same urban transportation app they use daily.<\/p>\n

Some Key Public Transport Apps in Vietnam<\/strong><\/p>\n\n\n\n\n\n\n\n\n
Criteria<\/strong><\/td>\nBusMap<\/a> \u00a0(Phenikaa MaaS)<\/strong><\/td>\nVinBus<\/a><\/td>\nGo!Bus<\/a><\/p>\n

(Zalo mini App)<\/strong><\/td>\n

Hanoi Public Transport e-Ticket<\/a><\/td>\n<\/tr>\n
Estimated Downloads<\/strong><\/td>\n> 4,500,000<\/td>\n> 100,000<\/td>\n> 261,000 visits (in 1 month)<\/td>\nNot publicly available<\/td>\n<\/tr>\n
Monthly Active Users<\/strong><\/td>\n~ 600,000<\/td>\nNot publicly available<\/td>\n~ 245,000 users (in 1 month)<\/td>\n> 150,000 virtual cards issued<\/td>\n<\/tr>\n
Geographic Coverage<\/strong><\/td>\n7 provinces in Vietnam, plus Thailand and Malaysia<\/td>\nHanoi, Ho Chi Minh City, Phu Quoc<\/td>\nHo Chi Minh City<\/td>\nHanoi<\/td>\n<\/tr>\n
Business Model<\/strong><\/td>\nB2C (ads, premium) & B2B\/B2G<\/td>\nNon-profit, integrated ecosystem<\/td>\nPublic-Private Partnership (DoT & Zalo)<\/td>\nPublic service (monthly pass management)<\/td>\n<\/tr>\n
Key Strengths<\/strong><\/td>\nRich data, diverse features, proprietary tech<\/td>\nHigh-quality electric buses, Vinhomes & Xanh SM integration<\/td>\nZalo distribution, no need to download separate app<\/td>\nDeep integration with Hanoi’s ticketing system<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company compilation<\/p>\n

The public transport app market in Vietnam is not merely a battle of individual apps\u2014it’s a competition among fundamentally different strategic models.<\/p>\n