{"id":22197,"date":"2025-08-01T18:02:45","date_gmt":"2025-08-01T11:02:45","guid":{"rendered":"https:\/\/b-company.jp\/?p=22197"},"modified":"2025-09-08T16:08:51","modified_gmt":"2025-09-08T09:08:51","slug":"technology-adoption-in-vietnams-fb-smes-current-gaps-challenges-and-strategic-solutions","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/technology-adoption-in-vietnams-fb-smes-current-gaps-challenges-and-strategic-solutions\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 F&B \uc911\uc18c\uae30\uc5c5\uc758 \uae30\uc220 \ub3c4\uc785: \ud604\uc7ac\uc758 \uaca9\ucc28, \uacfc\uc81c \ubc0f \uc804\ub7b5\uc801 \uc194\ub8e8\uc158"},"content":{"rendered":"
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B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc774\ubc88 "\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551" \uc139\uc158\uc5d0\uc11c\ub294 B&Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/em><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

F&B \ub808\uc2a4\ud1a0\ub791 \uacbd\uc601 \ubd84\uc57c\uc5d0\uc11c \uae30\uc220 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ub3c4\uc785\ub960\uc774 \ub192\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \ub192\uc740 \ucd08\uae30 \ube44\uc6a9, \uae30\uc220 \uc804\ubb38\uc131 \ubd80\uc871, \uc870\uc9c1\uc758 \uc800\ud56d \ub4f1\uc758 \uc5b4\ub824\uc6c0\uc73c\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uae30\ubcf8\uc801\uc778 \uc218\uc900\uc73c\ub85c\ub9cc \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\ub294 \ub2e8\uacc4\uc801 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc704\ud55c \uc804\ub7b5\uc801 \uad8c\uace0\uc548\uacfc \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uac00 \uc911\uc18c\uae30\uc5c5 \uc2dc\uc7a5\uc5d0 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c4\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ub9de\ucda4\ud615 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 F&B \uc2dc\uc7a5 \ud604\ud669<\/strong><\/h3>\n

2024\ub144 \uae30\uc900 \ubca0\ud2b8\ub0a8\uc5d0\ub294 \uc57d 32\ub9cc 3\ucc9c \uac1c\uc758 F&B \ub9e4\uc7a5\uc774 \uc6b4\uc601\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ube60\ub978 \ub9e4\ucd9c \uc131\uc7a5\uacfc \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc784\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc0c1\ubc18\uae30\uc5d0\ub9cc 3\ub9cc \uac1c\uc758 \ub9e4\uc7a5\uc774 \ubb38\uc744 \ub2eb\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ub3d9\uc131\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc0ac\uc5c5 \uc804\ub9dd\uc740 \uc5ec\uc804\ud788 \ub099\uad00\uc801\uc785\ub2c8\ub2e4. 79.6%\uc758 \uc0ac\uc5c5\uc790\uac00 \uc774 \ubd80\ubb38\uc758 \uc131\uc7a5 \uc804\ub9dd\uc5d0 \ud655\uc2e0\uc744 \uac16\uace0 \uc788\uc73c\uba70, \uc808\ubc18 \uc774\uc0c1\uc774 \uc870\ub9cc\uac04 \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. F&B \uc0b0\uc5c5\uc740 2025\ub144\uae4c\uc9c0 755\uc870 \ub3d9(VND)\uc758 \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 2024\ub144 \ub300\ube44 \uc57d 9.6%\uc758 \uc131\uc7a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. [1]<\/p>\n

2025-2028\ub144 F&B \ub9e4\ucd9c \uc804\ub9dd<\/strong><\/p>\n

\"F&B<\/p>\n

\ucd9c\ucc98: iPOS<\/p>\n

\uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uae0d\uc815\uc801\uc778 \uc804\ub9dd\uc740 \uad6c\uc870\uc801 \ucde8\uc57d\uc131\uc744 \uac10\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \uace0\ub3c4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uc5c5\uacc4\uc758 \uc911\ucd94\ub97c \uc774\ub8e8\ub294 \uc57d 28\ub9cc \uac1c\uc758 \uc18c\uaddc\ubaa8 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc7a5\uc744 \uc7a5\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc774 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uc18c\uaddc\ubaa8 \uae30\uc5c5\ub4e4\uc740 \uc81c\ud55c\ub41c \uc790\uc6d0, \uc57d\ud55c \ud611\uc0c1\ub825, \uadf8\ub9ac\uace0 \uae30\uc220 \uae30\ubc18 \ub300\ud615 F&B \uccb4\uc778\uacfc\uc758 \uacbd\uc7c1 \uc2ec\ud654\ub85c \uc778\ud574 \uc2ec\uac01\ud55c \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790 \ud589\ub3d9<\/strong><\/h3>\n

\uc18c\ube44\uc790 \uc9c0\ucd9c \uc2b5\uad00\uc5d0 \ubd84\uba85\ud55c \ubcc0\ud654\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc8fc\ubb38\ub2f9 \uc9c0\ucd9c\uc740 \uc904\uc5c8\uc9c0\ub9cc \uc678\uc2dd\uc740 \ub354 \uc7a6\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc74c\ub8cc\uc758 \uacbd\uc6b0, \uace0\uac00 \uc635\uc158(7\ub9cc \ub3d9 \uc774\uc0c1)\uc740 \uc778\uae30\ub97c \uc783\uace0 \uc788\ub294 \ubc18\uba74, \uc800\ub834\ud55c \uc635\uc158\uc774 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc74c\ub8cc\ub2f9 21,000~35,000\ub3d9\uc744 \uc9c0\ucd9c\ud558\ub294 \uc18c\ube44\uc790\uc758 \ube44\uc911\uc740 2023\ub144 29.6%\uc5d0\uc11c 2024\ub144 40%\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubc18\uba74, 20,000\ub3d9 \ubbf8\ub9cc\uc744 \uc9c0\ucd9c\ud558\ub294 \uc18c\ube44\uc790\ub294 4.3%\uc5d0\uc11c 12.3%\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c, 52% \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uac00 \ud604\uc7ac \uc74c\ub8cc\ub2f9 35,000\ub3d9 \ubbf8\ub9cc\uc744 \uc9c0\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4[1].<\/p>\n

\uc8fc\ubb38\ub2f9 \uc9c0\ucd9c\uc740 \uac10\uc18c\ud588\uc9c0\ub9cc, \uc18c\ube44 \ube48\ub3c4\ub294 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\uc77c \uc74c\uc8fc\ud558\ub294 \uc0ac\ub78c\uc740 \uc804\ub144 \ub300\ube44 3\ubc30 \uc99d\uac00\ud588\uace0, \uc8fc 3~4\ud68c \uc74c\uc8fc\ud558\ub294 \uc0ac\ub78c\uc740 17.4%\uc5d0\uc11c 32.8%\ub85c \uae09\uaca9\ud788 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc2dd\uc0ac \ud589\ub3d9\uc5d0\uc11c\ub3c4 \uc720\uc0ac\ud55c \ucd94\uc138\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc8fc 3~4\ud68c \uc678\uc2dd\ud558\ub294 \uc0ac\ub78c\uc758 \ube44\uc728\ub3c4 2023\ub144 17.4%\uc5d0\uc11c 2024\ub144 32.8%\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4[1]. \ub610 \ub2e4\ub978 \uc870\uc0ac\uc5d0\uc11c\ub294 \uc678\uc2dd\ud558\ub294 \uc0ac\ub78c\uc758 28.9%\uac00 \uc774\ucc98\ub7fc \uc790\uc8fc \uc678\uc2dd\ud55c\ub2e4\uace0 \ub2f5\ud588\ub294\ub370, \uc774\ub294 2022\ub144 17.9%\uc5d0\uc11c \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4[2].<\/p>\n

\uc774\ub294 \ud2b9\ud788 \uc18c\uaddc\ubaa8 F&B \uc5c5\uccb4\uc5d0 \ud070 \ubd80\ub2f4\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc8fc\ubb38\ub2f9 \uc9c0\ucd9c\uc740 \uc904\uc5c8\uc9c0\ub9cc \uc8fc\ubb38 \ube48\ub3c4\ub294 \ub192\uc544\uc838 \ub3d9\uc77c\ud55c \uc218\uc775\uc744 \ub0b4\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \ud558\ub294 \ubc18\uba74, \uc784\ub300\ub8cc\ub098 \uae09\uc5ec\uc640 \uac19\uc740 \uace0\uc815 \ube44\uc6a9\uc740 \ubcc0\ub3d9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc774 \uc774\uc81c \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc808\uc57d\ub41c \uc2dc\uac04\uacfc \uc808\uac10\ub41c \ube44\uc6a9\uc740 \ubaa8\ub450 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc218\uc775\uc131 \uc720\uc9c0\ub97c \uc704\ud574 \uc77c\uc0c1 \uc6b4\uc601\uc5d0 \uae30\uc220\uc744 \ub3c4\uc785\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc9c4 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uae30\uc220<\/strong><\/h3>\n

(\ud310\ub9e4 \uc2dc\uc810) \uc2dc\uc2a4\ud15c<\/strong><\/h4>\n

POS \uc2dc\uc2a4\ud15c\uc740 \ubca0\ud2b8\ub0a8 F&B \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub110\ub9ac \ub3c4\uc785\ub418\uace0 \uae30\ubc18\uc774 \ub418\ub294 \uae30\uc220\ub85c, \uc77c\uc0c1 \uc5c5\ubb34\uc758 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud65c\uc6a9\ub3c4\ub294 \uae30\uc5c5\ub9c8\ub2e4 \ud070 \ucc28\uc774\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 POS \uc2dc\uc2a4\ud15c\uc744 \uae30\uc874 \uae08\uc804 \ub4f1\ub85d\uae30\uc758 \ud604\ub300\ud310\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uc8fc\ubb38 \ucc98\ub9ac, \uacb0\uc81c, \uc1a1\uc7a5 \uc778\uc1c4, \uc804\uc790 \uc9c0\uac11(\uc608: \ubaa8\ubaa8<\/a>, VNPay<\/a>, \uc798\ub85c\ud398\uc774<\/a>) \ub610\ub294 \uc740\ud589 \uce74\ub4dc. \ub354\uc6b1 \ubc1c\uc804\ub41c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c\ub294 POS \uc2dc\uc2a4\ud15c\uc774 \ud14c\uc774\ube14 \ubc0f \ud3c9\uba74\ub3c4 \uad00\ub9ac, \ud310\ub9e4 \ub370\uc774\ud130 \ubcf4\uace0 \ubc0f \ubd84\uc11d, \uc8fc\ubc29 \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc2a4\ud15c\uacfc\uc758 \ud1b5\ud569\uc5d0\ub3c4 \uc0ac\uc6a9\ub418\uc5b4 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)<\/strong><\/h4>\n

F&B \uc6b4\uc601 \uae30\uc220\uc758 \uc138 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c \uc911 CRM\uc740 \uac00\uc7a5 \ud070 \uc804\ub7b5\uc801 \uc7a0\uc7ac\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\uc9c0\ub9cc, \ubca0\ud2b8\ub0a8 \uc911\uc18c\uae30\uc5c5\ub4e4\uc740 CRM\uc744 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \uace0\uac1d \uc815\ubcf4 \uc800\uc7a5\uc774\ub098 POS\ub97c \ud1b5\ud55c \uac04\ub2e8\ud55c \ud3ec\uc778\ud2b8 \uc801\ub9bd \ud504\ub85c\uadf8\ub7a8 \uc6b4\uc601 \ub4f1 \uae30\ubcf8\uc801\uc778 \uc218\uc900\uc5d0\uc11c\ub9cc CRM\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uacfc \uc0dd\uc560 \uac00\uce58(LTV) \uc99d\ub300\uc5d0 \ud544\uc218\uc801\uc778 \uace0\uac1d \uc138\ubd84\ud654, \uc790\ub3d9\ud654\ub41c \ub9c8\ucf00\ud305, \ud53c\ub4dc\ubc31 \uad00\ub9ac\uc640 \uac19\uc740 \uace0\uae09 \uae30\ub2a5\uc740 \uac70\uc758 \uad6c\ud604\ub418\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4[3]. \uc774\uc775\ub960 \uc800\ud558\ub77c\ub294 \ub9e5\ub77d\uc5d0\uc11c CRM\uc744 \uc18c\ud640\ud788 \ud558\uba74 \uc9c0\uc18d \uac00\ub2a5\ud55c \ub9e4\ucd9c \ucc3d\ucd9c\uc744 \uc704\ud55c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\ub97c \ub193\uce58\uac8c \ub418\uace0, \uc911\uc18c\uae30\uc5c5\uc740 \uc800\ub9c8\uc9c4 \uac70\ub798\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \uac12\ube44\uc2fc \uc545\uc21c\ud658\uc5d0 \ube60\uc9c0\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uc7ac\uace0 \uad00\ub9ac<\/strong><\/h4>\n

\uc7ac\uace0 \uad00\ub9ac\ub294 F&B \uc6b4\uc601\uc5d0\uc11c \ube44\uc6a9 \uad00\ub9ac \ubc0f \uc218\uc775\uc131 \uadf9\ub300\ud654\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubca0\ud2b8\ub0a8 \uc911\uc18c\uae30\uc5c5 \ub300\ubd80\ubd84\uc740 \uc5ec\uc804\ud788 \ub808\uc2dc\ud53c \uae30\ubc18 \uc0ac\uc6a9\ub7c9 \ucd94\uc801, \uc7ac\uace0 \ubd80\uc871 \uc54c\ub9bc, \uac10\uc190 \ubd84\uc11d\uacfc \uac19\uc740 \uace0\uae09 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc218\ub3d9 \ubc29\uc2dd\uc774\ub098 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud1b5\ud55c \uae30\ubcf8\uc801\uc778 \uc7ac\uace0 \uc785\ucd9c\uace0 \ucd94\uc801\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc7ac \uad00\ub9ac \uac15\ud654 \ubc0f \uc190\uc2e4 \uac10\uc18c\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub4e4\uc740 \ucd08\uae30 \uc124\uc815\uc5d0 \ub9ce\uc740 \ub178\ub825\uc774 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 \uac04\uacfc\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c4\uc728\uc774 \ub0ae\uc740 \ud658\uacbd\uc5d0\uc11c \ub514\uc9c0\ud138 \uc7ac\uace0 \uad00\ub9ac\uc758 \ubd80\uc7ac\ub294 \ub9e4\uc77c \ub208\uc5d0 \ub744\uc9c0 \uc54a\ub294 \ube44\uc6a9 \ub204\ucd9c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5\uc758 \ud6a8\uacfc\uc801\uc778 \uae30\uc220 \ub3c4\uc785\uc744 \uc800\ud574\ud558\ub294 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc7a5\ubcbd\uc740 \uc81c\ud55c\ub41c \uc7ac\uc815 \uc790\uc6d0, \ub0ae\uc740 \ub514\uc9c0\ud138 \ub9ac\ud130\ub7ec\uc2dc, \uadf8\ub9ac\uace0 \ubcf4\uc218\uc801\uc778 \uc6b4\uc601 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 \uc8fc\uc694 POS \uacf5\uae09\uc5c5\uccb4 \ube44\uad50<\/strong><\/p>\n\n\n\n\n\n\n\n\n
\uae30\uc900<\/strong><\/td>\n\ud0a4\uc624\ud2b8\ube44\uc5e3<\/strong><\/a><\/td>\n\uc0ac\ud3ec FnB<\/strong><\/a><\/td>\niPOS.vn<\/strong><\/a><\/td>\n<\/tr>\n
\uac00\uaca9 \ubaa8\ub378<\/strong><\/td>\n\uc6d4\/\uc5f0 \uad6c\ub3c5, \uc800\ub834\ud55c \ube44\uc6a9<\/td>\n\uc6d4\/\uc5f0 \uad6c\ub3c5, \ubb34\ub8cc \ubc0f \uc720\ub8cc \ud50c\ub79c \ubaa8\ub450 \uc81c\uacf5<\/td>\n\uc77c\ud68c\uc131 \ub77c\uc774\uc120\uc2a4(\uc628\ud504\ub808\ubbf8\uc2a4) \ub610\ub294 \uc6d4\ubcc4 \uad6c\ub3c5(\ud074\ub77c\uc6b0\ub4dc); \uc124\uc815 \ube44\uc6a9 \ud544\uc694<\/td>\n<\/tr>\n
\ud0c0\uac9f \uace0\uac1d<\/strong><\/td>\n\uc911\uc18c\uae30\uc5c5, \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc758 \uc18c\uaddc\ubaa8 \uc18c\ub9e4\uc810<\/td>\n\ub808\uc2a4\ud1a0\ub791, \uce74\ud398, \uc634\ub2c8\ucc44\ub110 \ud310\ub9e4\uc790(\uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778)<\/td>\n\uc911\ub300\ud615 \ub808\uc2a4\ud1a0\ub791 \ubc0f \uce74\ud398 \uccb4\uc778, \uace0\uae09 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud55c \uae30\uc5c5<\/td>\n<\/tr>\n
\uc8fc\uc694 \ud2b9\uc9d5<\/strong><\/td>\n\ubc14\ucf54\ub4dc \uae30\ubc18 \ud310\ub9e4 \ubc0f \uc7ac\uace0, \uae30\ubcf8 CRM, \uac04\ub2e8\ud55c \ubcf4\uace0, \ud0dc\ube14\ub9bf \uc8fc\ubb38<\/td>\n\ud14c\uc774\ube14 \uc606 \uc8fc\ubb38, \ub808\uc774\uc544\uc6c3 \uad00\ub9ac, \ub808\uc2dc\ud53c \uae30\ubc18 \uc7ac\uace0, VIP CRM \ubc0f \ubc30\ub2ec \ud1b5\ud569<\/td>\nF&B \ud2b9\ud654 \uc2dc\uc2a4\ud15c, \uccb4\uc778 \uad00\ub9ac, \uc2a4\ub9c8\ud2b8 \ud0a4\uce5c, iPOS CRM, \ub9de\ucda4\ud615 \ube44\uc988\ub2c8\uc2a4 \ubcf4\uace0\uc11c<\/td>\n<\/tr>\n
\uac15\uc810<\/strong><\/td>\n\uc0ac\uc6a9\uc774 \uc27d\uace0 \ube44\uc6a9\uc774 \uc800\ub834\ud558\uba70 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc758 \uae30\uc5c5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/td>\n\uac15\ub825\ud55c \uc634\ub2c8\ucc44\ub110 \uae30\ub2a5, \ubc30\uc1a1 \ud30c\ud2b8\ub108\uc640\uc758 \uad11\ubc94\uc704\ud55c \ud1b5\ud569, \uc9c1\uad00\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4<\/td>\n\ub2e4\uc218\uc758 \uc8fc\uc694 \ube0c\ub79c\ub4dc\uac00 \uc2e0\ub8b0\ud558\ub294 \uc885\ud569\uc801\uc778 F&B \uc0dd\ud0dc\uacc4<\/td>\n<\/tr>\n
\uc57d\uc810<\/strong><\/td>\n\uc81c\ud55c\ub41c CRM \ubc0f \ubd84\uc11d; \uc601\uc5c5 \uc9c1\uc6d0\uc758 \uacbd\ud5d8\uc774 \ubd80\uc871\ud560 \uc218 \uc788\uc74c<\/td>\n\uae30\ub2a5\uc774 \ud48d\ubd80\ud558\uae30 \ub54c\ubb38\uc5d0 \ucd08\ubcf4\uc790\uc5d0\uac8c\ub294 \ubcf5\uc7a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/td>\n\ucd08\uae30 \ubc0f \uc720\uc9c0 \ube44\uc6a9\uc774 \ub192\uc74c; \ub300\uaddc\ubaa8 \uccb4\uc778\uc5d0 \ub354 \uc801\ud569<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ucd9c\ucc98: B&Company \ud3b8\uc9d1<\/p>\n

F&B \uc911\uc18c\uae30\uc5c5\uc758 \uae30\uc220 \ub3c4\uc785 \uc7a5\ubcbd<\/strong><\/h3>\n

\uc7ac\uc815\uc801 \uc81c\uc57d<\/strong>: \ub9ce\uc740 \uc18c\uaddc\ubaa8 F&B \uc5c5\uccb4\ub4e4\uc774 \ud604\uc7ac \uc218\uc775\uc5d0 \ube44\ud574 \uae30\uc220 \ud22c\uc790 \ube44\uc6a9\uc774 \ub108\ubb34 \ub192\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ube44\uc6a9 \uc678\uc5d0\ub3c4 \ud558\ub4dc\uc6e8\uc5b4(\uc608: POS \uae30\uae30 \uc57d 500\ub9cc~1,000\ub9cc \ub3d9, \ud504\ub9b0\ud130 \uc57d 200\ub9cc \ub3d9, \ud0dc\ube14\ub9bf \uc57d 500\ub9cc \ub3d9), \uc6d4 \uad6c\ub3c5\ub8cc, \uadf8\ub9ac\uace0 \uc9c0\uc18d\uc801\uc778 \uc720\uc9c0 \ubcf4\uc218 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \ubd88\ud655\uc2e4\ud55c \ud22c\uc790\uc218\uc775\ub960(ROI)\uc5d0 \ub300\ud55c \uc6b0\ub824\ub85c \uc778\ud574 \ub9ce\uc740 \uc5c5\uccb4\ub4e4\uc774 \uc6b4\uc601\uc744 \uc644\uc804\ud788 \ub514\uc9c0\ud138\ud654\ud558\ub294 \ub370 \uc8fc\uc800\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4[5].<\/p>\n

\uc9c0\uc2dd \ubd80\uc871 \ubc0f \uae30\uc220 \ubd88\uc548:<\/strong> \uc18c\uc720\uc8fc\ub4e4\uc740 \uc885\uc885 \uae30\uc220\uc5d0 \uc775\uc219\ud558\uc9c0 \uc54a\uace0 \ub108\ubb34 \ub9ce\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc635\uc158\uc5d0 \uc555\ub3c4\ub2f9\ud55c\ub2e4\uace0 \uc778\uc815\ud569\ub2c8\ub2e4. \uba85\ud655\ud55c \uc774\ud574\uac00 \uc5c6\ub2e4\uba74 \ubaa8\ud638\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0, \uc790\uc2e0\uc774\ub098 \uc9c1\uc6d0\uc774 \uc2dc\uc2a4\ud15c\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uc9c0 \ubabb\ud560\uae4c\ubd10 \ub450\ub824\uc6cc\ud558\uc5ec \uc628\ubcf4\ub529 \uacfc\uc815\uc5d0\uc11c \uc8fc\uc800\ud558\uac70\ub098 \ud3ec\uae30\ud558\uac8c \ub429\ub2c8\ub2e4[5].<\/p>\n

\uc0ac\uace0\ubc29\uc2dd\uacfc \ud68c\uc0ac \ubb38\ud654:<\/strong> \ub9ce\uc740 \uc911\uc18c\uae30\uc5c5\uc774 \uc5ec\uc804\ud788 \uc11c\ub958 \uae30\ubc18 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc758\uc874\ud558\uace0 \ubcc0\ud654\uc5d0 \uc800\ud56d\ud569\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\ub97c \uc9c0\uc6d0\uc774 \uc544\ub2cc \ucd94\uac00\uc801\uc778 \uc5c5\ubb34\ub85c \uc5ec\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uae30\uc220\uc774 \ud53c\uc0c1\uc801\uc73c\ub85c \uc801\uc6a9\ub418\uc5b4 \uadf8 \ud6a8\uacfc\uac00 \uac10\uc18c\ud558\uace0 \ud22c\uc790\uac00 \ub0ad\ube44\ub429\ub2c8\ub2e4. "\uae30\uc874 \uc2b5\uad00\uc744 \uace0\uc218\ud558\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220"\uc740 \ub514\uc9c0\ud138 \uc804\ud658\uc758 \uc2e4\ud328\ub85c \uc774\uc5b4\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4[5].<\/p>\n

\uacb0\ub860<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc758 F&B \uc911\uc18c\uae30\uc5c5 \uc2dc\uc7a5\uc740 \ube44\ub85d \uaddc\ubaa8\ub294 \uc791\uc9c0\ub9cc, \ubd84\uc0b0\ub418\uc5b4 \uc788\uace0 \uae30\uc220 \uacf5\uae09\uc5c5\uccb4\uc5d0\uac8c\ub294 \ube44\uc625\ud558\uba74\uc11c\ub3c4 \uae4c\ub2e4\ub85c\uc6b4 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc0c1\ub2f9\ud55c \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uac16\ucd94\uace0 \uc788\uc9c0\ub9cc, \uc774 \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\ub824\uba74 \ub2e8\uc21c\ud788 \uace0\uae09 \uae30\ub2a5 \uc81c\uacf5 \uc774\uc0c1\uc758 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc911\uc18c\uae30\uc5c5\uc740 \uc7ac\uc815\uc801 \uc81c\uc57d, \ub514\uc9c0\ud138 \uc5ed\ub7c9 \ubd80\uc871, \uadf8\ub9ac\uace0 \ubfcc\ub9ac \uae4a\uc740 \uc804\ud1b5\uc801 \uc0ac\uace0\ubc29\uc2dd\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc220 \uacf5\uae09\uc5c5\uccb4\ub294 \uae30\ub2a5 \uc911\uc2ec\uc801\uc778 \uae30\uc874 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098 \ud604\uc9c0 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ub354\uc6b1 \uacf5\uac10\ud558\uace0 \uac04\uc18c\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \uc81c\ud488 \uac04\uc18c\ud654 \ubc0f \uc720\uc5f0\ud55c \uac00\uaca9 \ucc45\uc815: \uc9c1\uad00\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uac16\ucd98 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc124\uacc4\ud558\uace0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ubd80\ub2f4\uc744 \uc8fc\ub294 \ubd88\ud544\uc694\ud55c \uae30\ub2a5\uc744 \uc81c\uac70\ud558\uc138\uc694. \uc7ac\uc815\uc801 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\uace0 \ucd08\uae30 \ub3c4\uc785\uc744 \uc7a5\ub824\ud558\uae30 \uc704\ud574 \ud504\ub9ac\ubbf8\uc5c4(Freemium) \ubaa8\ub378\uc774\ub098 \uc800\ub834\ud55c \uc6d4 \uad6c\ub3c5\uc744 \uace0\ub824\ud558\uc138\uc694.<\/p>\n

\u2013 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \uc18c\ud1b5\ud558\uc138\uc694. \uae30\uc220\uc801 \uae30\ub2a5\uc744 \uac15\uc870\ud558\ub294 \ub300\uc2e0 "\uc7ac\ub8cc \uc190\uc2e4 15% \uac10\uc18c" \ub610\ub294 "\uace0\uac1d \ubc18\ud488\uc728 \ud5a5\uc0c1"\uacfc \uac19\uc740 \uc2e4\uc9c8\uc801\uc778 \uc774\uc810\uc5d0 \uc9d1\uc911\ud558\uc138\uc694. \ube14\ub85c\uadf8, \uc6e8\ube44\ub098, \uc0ac\ub840 \uc5f0\uad6c\uc640 \uac19\uc740 \uad50\uc721 \ucf58\ud150\uce20\ub97c \ud65c\uc6a9\ud558\uc5ec \uadc0\uc0ac\uc758 \uc194\ub8e8\uc158\uc774 \ud2b9\uc815 \uc6b4\uc601 \uacfc\uc81c\ub97c \uc5b4\ub5bb\uac8c \ud574\uacb0\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uc138\uc694.<\/p>\n

\u2013 \uc5b8\uc5b4\uc801\uc778 \uce21\uba74\ubfd0 \uc544\ub2c8\ub77c \uc2ec\ub3c4 \uc788\ub294 \ud604\uc9c0\ud654\ub97c \ucd94\uc9c4\ud558\uc138\uc694. Momo \ubc0f ZaloPay\uc640 \uac19\uc740 \uc804\uc790 \uc9c0\uac11, \ud604\uc9c0 \ubc30\uc1a1 \ud50c\ub7ab\ud3fc, \uc804\uc790 \uc1a1\uc7a5 \uc2dc\uc2a4\ud15c \ub4f1 \ubca0\ud2b8\ub0a8 \ud604\uc9c0 \uc0dd\ud0dc\uacc4\uc640 \ud1b5\ud569\ud558\uc138\uc694. \uadc0\uc0ac\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ubca0\ud2b8\ub0a8 F&B \uc0ac\uc5c5\uc790\uc758 \uc2e4\uc81c \uc5c5\ubb34 \ud750\ub984, \uaddc\uc815 \ubc0f \ube44\uc988\ub2c8\uc2a4 \uad00\ud589\uc5d0 \ubd80\ud569\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/p>\n

\n

[1] iPOS\uc640 Nestle, 2024\ub144 \ubca0\ud2b8\ub0a8 F&B \ucd9c\uc2dc \uc608\uc815\uc785\uc7a5<\/a>><\/p>\n

[2] \uba54\ucf69\uc2dd\ud488\ubc15\ub78c\ud68c, IPOS.vn\uc774 \ucd5c\uadfc \ubc1c\ud45c\ud55c \ubca0\ud2b8\ub0a8 \uc2dd\uc74c\ub8cc \uc2dc\uc7a5 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, 2023\ub144 \ub9d0\uae4c\uc9c0 F&B \ubd80\ubb38\uc740 2022\ub144 \ub300\ube44 \ub208\ubd80\uc2e0 \uc131\uc7a5\uc744 \uae30\ub85d, \ucd1d\ub9e4\ucd9c\uc774 590\uc870\ub3d9\uc744 \ub3cc\ud30c\ud588\ub2e4.\uc785\uc7a5<\/a>><\/p>\n

[3] iPOS, \ub2f9\uc2e0\uc774 \ubab0\ub790\uc744 \ub808\uc2a4\ud1a0\ub791 \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 9\uac00\uc9c0 \uc774\uc810\uc785\uc7a5<\/a>><\/p>\n

[4] CRMVIET, F&B \uc0b0\uc5c5\uc5d0\uc11c\uc758 CRM \uc801\uc6a9\uc785\uc7a5<\/a>><\/p>\n

[5] KiotViet, F&B \uc0b0\uc5c5\uc758 \ub514\uc9c0\ud138 \uc804\ud658 \u2013 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \uacf5\uae09\uc5c5\uccb4\uac00 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\uc785\uc7a5<\/a>><\/p>\n

\u00a0<\/em><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

F&B \ub808\uc2a4\ud1a0\ub791 \uacbd\uc601\uc5d0 \uae30\uc220 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ub3c4\uc785\ub960\uc774 \ub192\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ub300\ubd80\ubd84 \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uae30\ubcf8\uc801\uc778 \uc218\uc900\uc5d0\uc11c\ub9cc \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":22200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1337],"yoast_head":"\nTechnology adoption in Vietnam\u2019s F&B SMEs: Current gaps, challenges, and strategic solutions - B-Company<\/title>\n<meta name=\"description\" content=\"Despite the high adoption rates of technology applications in F&B restaurant management, most businesses only utilize these tools at a basic level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/technology-adoption-in-vietnams-fb-smes-current-gaps-challenges-and-strategic-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology adoption in Vietnam\u2019s F&B SMEs: Current gaps, challenges, and strategic solutions - 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