{"id":22188,"date":"2025-07-31T17:36:33","date_gmt":"2025-07-31T10:36:33","guid":{"rendered":"https:\/\/b-company.jp\/?p=22188"},"modified":"2025-09-08T11:48:45","modified_gmt":"2025-09-08T04:48:45","slug":"vietnams-fb-franchising-industry-from-expansion-to-consolidation","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/vietnams-fb-franchising-industry-from-expansion-to-consolidation\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 F&B \ud504\ub79c\ucc28\uc774\uc988 \uc0b0\uc5c5: \ud655\uc7a5\uc5d0\uc11c \ud1b5\ud569\uc73c\ub85c"},"content":{"rendered":"
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B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc774\ubc88 "\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551" \uc139\uc158\uc5d0\uc11c\ub294 B&Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\ubca0\ud2b8\ub0a8\uc758 F&B \ud504\ub79c\ucc28\uc774\uc988 \uc2dc\uc7a5\uc740 \uacbd\uc7c1 \uc2ec\ud654\uc640 \uae30\uc5c5 \ud1b5\ud569\uc5d0 \uc9c1\uba74\ud558\uba74\uc11c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc740 \ub514\uc9c0\ud138 \uc801\uc751\uacfc \ube0c\ub79c\ub4dc \uc5f0\uad00\uc131, \ud2b9\ud788 Z\uc138\ub300 \uc18c\ube44\uc790\uc758 \ub2c8\uc988\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub79c\ucc28\uc774\uc988 \uc2dc\uc7a5\uc740 \uae00\ub85c\ubc8c \uccb4\uc778\uc810\uacfc \uc18c\uaddc\ubaa8 \uc800\ube44\uc6a9 \ubaa8\ub378\ub85c \uc591\uadf9\ud654\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud601\uc2e0\uacfc \uc6b4\uc601 \ud6a8\uc728\uc131\uc758 \ud544\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 F&B \uc2dc\uc7a5, 2023\ub144 \uac15\uc138 \uc804\ub9dd<\/strong><\/h3>\n

2024\ub144 \ubca0\ud2b8\ub0a8\uc758 \uc2dd\uc74c\ub8cc(F&B) \uc0b0\uc5c5\uc740 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uc5ec \uc2dc\uc7a5 \uaddc\ubaa8\uac00 688\uc870 8\ucc9c\uc5b5 \ub3d9(VND)\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4[1]. \uc774\ub7ec\ud55c \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub294 \uafb8\uc900\ud55c \uacbd\uc81c \uc131\uc7a5, \uac00\ucc98\ubd84\uc18c\ub4dd \uc99d\uac00, \uadf8\ub9ac\uace0 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\ub77c\ub294 \uba87 \uac00\uc9c0 \uad6c\uc870\uc801 \uc774\uc810\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \uc2dd\uc74c\ub8cc\uac00 \uc5ec\uc804\ud788 \uac00\uacc4 \uc9c0\ucd9c\uc758 \uc8fc\uc694 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud568\uc5d0 \ub530\ub77c, \uc80a\uc740 \ub3c4\uc2dc \uc778\uad6c\ub294 \uc810\uc810 \ub354 \ud604\ub300\uc801\uc778 \uc678\uc2dd \uacbd\ud5d8\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\uc81c \uad00\uad11\uc758 \ud68c\ubcf5\uacfc \ub354\ubd88\uc5b4 \uc774\ub7ec\ud55c \uc694\uc778\ub4e4\uc740 \uc804\uad6d\uc801\uc73c\ub85c \ud328\uc2a4\ud2b8 \uce90\uc8fc\uc5bc \ub2e4\uc774\ub2dd, \ubc30\ub2ec \uc911\uc2ec \ubaa8\ub378, \uadf8\ub9ac\uace0 \ud601\uc2e0\uc801\uc778 \uc74c\ub8cc \uccb4\uc778\uc810\uc758 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 F&B \ub9e4\ucd9c 2021-2024<\/strong><\/p>\n

\"Vietnam<\/p>\n

\ucd9c\ucc98: iPOS<\/p>\n

\ubca0\ud2b8\ub0a8 F&B \uc0b0\uc5c5\uc758 \ud310\ub9e4 \ucc44\ub110\uc774 \uc810\uc810 \ub354 \ub2e4\uc591\ud574\uc9c0\uace0 \uc788\uc9c0\ub9cc, \ub9e4\uc7a5 \ub0b4 \uc2dd\uc0ac \uacbd\ud5d8\uc740 \uc5ec\uc804\ud788 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uba70 \uc804\uccb4 \uc0b0\uc5c5 \ub9e4\ucd9c\uc758 6,810\uc5b5 \ub2ec\ub7ec(TP3T) \uc774\uc0c1\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4. \ubc18\uba74, \uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \ubc0f \uc74c\ub8cc \uc911\uc2ec \uc0ac\uc5c5\uacfc \uac19\uc740 \uc2e0\ud765 \ucc44\ub110\uc740 \uac01\uac01 \uc57d 89\uc5b5 \ub2ec\ub7ec(TP3T)\uc640 165\uc5b5 \ub2ec\ub7ec(TP3T)\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc774 \uc5ec\uc804\ud788 \ubb3c\ub9ac\uc801 \uacf5\uac04, \ub300\uba74 \uc11c\ube44\uc2a4, \uadf8\ub9ac\uace0 \ub9e4\uc7a5 \ub0b4 \uc2dd\uc0ac \uacbd\ud5d8\uc744 \uc120\ud638\ud55c\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. [1]<\/p>\n

2023\ub144 \ubca0\ud2b8\ub0a8 F&B \ub9e4\ucd9c \uad6c\uc870(%)<\/strong><\/p>\n

100% = 590\uc870 9\ucc9c\uc5b5 VND<\/p>\n

\"Vietnam<\/p>\n

\ubca0\ud2b8\ub0a8 F&B \uc2dc\uc7a5\uc740 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\ub960\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae09\uaca9\ud55c \ud1b5\ud569\uc744 \uacaa\uace0 \uc788\uc73c\uba70, 2024\ub144 \ucd08\uc5d0\ub9cc 3\ub9cc \uac1c\uc758 \ub9e4\uc7a5\uc774 \ubb38\uc744 \ub2eb\uc558\uc2b5\ub2c8\ub2e4[2]. \uc774\ub294 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\uac00 \ub192\uc544\uc9c0\ub294 \uc131\uc219 \uc0b0\uc5c5\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9e5\ub77d\uc5d0\uc11c \ud504\ub79c\ucc28\uc774\uc988\ub294 \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5\uc744 \uc704\ud55c \uac80\uc99d\ub41c \uc2dc\uc2a4\ud15c\uacfc \ud22c\uc790\uc790\uc5d0\uac8c\ub294 \uc800\uc704\ud5d8 \uc9c4\uc785 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294 \ud604\uba85\ud55c \uc131\uc7a5 \uc804\ub7b5\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc804\ub7b5\uc801 \ubcc0\ud654\ub97c \ubc18\uc601\ud558\uc5ec \ubca0\ud2b8\ub0a8\uc758 F&B \ud504\ub79c\ucc28\uc774\uc988 \ubd80\ubb38\uc740 2024\ub144\uc5d0 \ub2e4\ub978 \ud504\ub79c\ucc28\uc774\uc988 \uc0b0\uc5c5\uc744 \uc55e\uc9c0\ub974\ub294 \uac15\ub825\ud55c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc678\uad6d \ud504\ub79c\ucc28\uc774\uc988 \ube0c\ub79c\ub4dc \uc218\ub294 F&B \ubd80\ubb38\uc774 \uc8fc\ub3c4\ud588\uc73c\uba70, 2014\ub144 41\uac1c \ube0c\ub79c\ub4dc\uc5d0\uc11c 2024\ub144 178\uac1c \ube0c\ub79c\ub4dc\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4[3]. \uc774\ub7ec\ud55c \uc0c1\uc2b9\uc138\ub294 \uae30\uc874 \ubc0f \uc2e0\uaddc \uc5c5\uccb4 \ubaa8\ub450\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4. Highlands Coffee, Lotteria, Trung Nguy\u00ean Legend, C\u1ed9ng C\u00e0 Ph\u00ea\uc640 \uac19\uc740 \uc2dc\uc7a5 \uc120\ub3c4\uc5c5\uccb4\ub294 \ud504\ub79c\ucc28\uc774\uc988\ub97c \ud1b5\ud574 \ud655\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc73c\uba70 Ph\u1edf Th\u00ecn, Gong Cha\uc640 \uac19\uc740 \ud2c8\uc0c8 \ube0c\ub79c\ub4dc\ub3c4 \uaddc\ubaa8\ub97c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud22c\uc790\uc790\uc758 \uad00\uc2ec \uc99d\uac00\uc640 \ub354\uc6b1 \ub2e4\uc591\ud654\ub41c \ud504\ub79c\ucc28\uc774\uc988 \uc0dd\ud0dc\uacc4\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uae09\uc18d\ud55c \uc131\uc7a5\uc740 \uad6c\uc870\uc801 \uc704\ud5d8\ub3c4 \ub3d9\ubc18\ud569\ub2c8\ub2e4. \ub2d0\uc2a8 IQ\uc5d0 \ub530\ub974\uba74, \uae09\uc131\uc7a5\ud558\ub294 \ud504\ub79c\ucc28\uc774\uc988 \uc911 \uc548\uc815\uc801\uc778 \uc2e4\uc801\uc744 \uc720\uc9c0\ud558\ub294 \uacf3\uc740 30%\uc5d0 \ubd88\uacfc\ud558\uba70, 25%\ub294 \uaddc\ubaa8 \ucd95\uc18c \ub610\ub294 \ud3d0\uc5c5 \uc704\uae30\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. [4] \ud558\ub178\uc774\ub098 \ud638\uce58\ubbfc\uc2dc\uc640 \uac19\uc740 \ub3c4\uc2dc \uc2dc\uc7a5\uc758 \uacfc\ubc00\ud654, \ud2b9\ud788 \uc18c\uaddc\ubaa8 \uccb4\uc778\uc758 \uc11c\ube44\uc2a4 \ud488\uc9c8 \ubd88\uade0\ud615, \uadf8\ub9ac\uace0 \uc9c1\uc6d0\uacfc \ube0c\ub79c\ub4dc \ubb38\ud654\uc758 \uc870\ud654\ub85c\uc6b4 \ubc30\uce58\uc758 \uc5b4\ub824\uc6c0 \ub4f1\uc774 \uc77c\ubc18\uc801\uc778 \uc5b4\ub824\uc6c0\uc73c\ub85c \uaf3d\ud799\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc555\ub825\uc740 \ub354\uc6b1 \uac15\ub825\ud55c \uc6b4\uc601 \uc2dc\uc2a4\ud15c\uacfc \uc7a5\uae30\uc801\uc778 \ud504\ub79c\ucc28\uc774\uc988 \uacc4\ud68d\uc758 \ud544\uc694\uc131\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n

\uccb4\uc778\uc810 vs. \ub3c5\ub9bd\uc810<\/strong><\/h3>\n

\ub3c5\ub9bd F&B \ub9e4\uc7a5\uc774 \uaddc\ubaa8 \uba74\uc5d0\uc11c \uc555\ub3c4\uc801\uc778 \uc6b0\uc704\ub97c \uc810\ud558\uace0 \uc788\uc9c0\ub9cc, \uc131\uc7a5 \uc18d\ub3c4\uac00 \ub354\ub514\uace0 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \ud504\ub79c\ucc28\uc774\uc988 \uccb4\uc778\uc740 \uc804\ubb38\uc801\uc778 \uc6b4\uc601, \uac15\ub825\ud55c \ube0c\ub79c\ub529, \ud655\uc7a5 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ub355\ubd84\uc5d0 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uafb8\uc900\ud788 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798 \ud45c\ub294 \ub450 \ud504\ub79c\ucc28\uc774\uc988\uc758 \uc8fc\uc694 \ucc28\uc774\uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n\n\n
\uae30\uc900<\/strong><\/td>\n\ub3c5\ub9bd \ub9e4\uc7a5<\/strong><\/td>\n\ud504\ub79c\ucc28\uc774\uc988 \uccb4\uc778<\/strong><\/td>\n<\/tr>\n
\ud575\uc2ec \ud2b9\uc131<\/strong><\/td>\n\uae38\uac70\ub9ac \uc74c\uc2dd, \uac00\uc871\uc774 \uc6b4\uc601\ud558\ub294, \ube44\uacf5\uc2dd\uc801\uc778<\/td>\n\uccb4\uacc4\uc801\uc774\uace0 \uc804\ubb38\uc801\uc774\uba70 \ucd5c\uace0\uc758 \uc704\uce58<\/td>\n<\/tr>\n
\uac00\uaca9 \uacb0\uc815\ub825<\/strong><\/td>\n\uc2dc\uc7a5 \uc8fc\ub3c4, \uc81c\ud55c\uc801<\/td>\n\ub354\uc6b1 \uac15\ub825\ud558\uace0 \ube0c\ub79c\ub4dc \uae30\ubc18<\/td>\n<\/tr>\n
\uc6b4\uc601<\/strong><\/td>\n\uc218\ub3d9, \ube44\uacf5\uc2dd<\/td>\n\ucd5c\uc801\ud654\ub418\uace0 \ube44\uc6a9 \ud6a8\uc728\uc801<\/td>\n<\/tr>\n
\ub9c8\ucf00\ud305<\/strong><\/td>\n\uc9c0\uc5ed\uc801, \uc800\uc608\uc0b0<\/td>\n\uad6d\uac00\uc801 \uaddc\ubaa8, \uc790\uae08 \uc9c0\uc6d0 \ucda9\ubd84<\/td>\n<\/tr>\n
\uc7ac\uc6d0<\/strong><\/td>\n\uc81c\ud55c\uc801, \uc790\uccb4 \uc790\uae08 \uc870\ub2ec<\/td>\n\uae30\uc5c5\/\ud22c\uc790\uc790\uc758 \uc9c0\uc6d0<\/td>\n<\/tr>\n
\ud655\uc7a5\uc131<\/strong><\/td>\n\ub290\ub9ac\uace0 \uc77c\uad00\uc131\uc774 \uc5c6\uc74c<\/td>\n\ube60\ub974\uace0 \ud45c\uc900\ud654\ub41c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ubca0\ud2b8\ub0a8 F&B \ud504\ub79c\ucc28\uc774\uc988 \uc2dc\uc7a5 \ud604\ud669: \uc131\uc7a5\uacfc \ud0c8\ubc14\uafc8 \uc0ac\uc774<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc758 F&B \ud504\ub79c\ucc28\uc774\uc988 \uc0b0\uc5c5\uc740 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc9c0\ub9cc, \uadf8 \uc131\uc7a5\uc138\uac00 \uace0\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub3c5\ub9bd \ub9e4\uc7a5\uc774 \uc5ec\uc804\ud788 \uc218\uc801\uc73c\ub85c\ub294 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uc9c0\ub9cc, \uad6d\ub0b4 \ubc0f \ud574\uc678 \ud504\ub79c\ucc28\uc774\uc988 \uccb4\uc778\uc740 \ub354\uc6b1 \uac15\ub825\ud55c \ube0c\ub79c\ub529, \ud45c\uc900\ud654\ub41c \uc6b4\uc601, \uadf8\ub9ac\uace0 \ud5a5\uc0c1\ub41c \ud655\uc7a5\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc2dc\uc7a5\uc774 \uc131\uc219\ud574\uc9c0\uace0 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub428\uc5d0 \ub530\ub77c \uad6c\uc870\uc801\uc73c\ub85c \uc804\ud658\ub418\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n

\ud504\ub79c\ucc28\uc774\uc988 \uc0ac\uc5c5\uc740 \uc774\uc81c \ud328\uc2a4\ud2b8\ud478\ub4dc\uc640 \ud53c\uc790\ubd80\ud130 \ubc00\ud06c\ud2f0, \ubca0\ud2b8\ub0a8 \uce90\uc8fc\uc5bc \ub2e4\uc774\ub2dd, \ud0a4\uc624\uc2a4\ud06c \uc2a4\ud0c0\uc77c\uae4c\uc9c0 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9e5\ub3c4\ub0a0\ub4dc, KFC, \ud53c\uc790\ud5db, \uacf5\ucc28, \ubbf9\uc288\uc640 \uac19\uc740 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub294 \ube0c\ub79c\ub4dc \uc790\uc0b0\uacfc \uc6b4\uc601\uc758 \uc77c\uad00\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ud45c\uc900\ud654\ub41c \uce74\ud14c\uace0\ub9ac\ub97c \uc7a5\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \ud0b9 BBQ, \ub450\ud0a4, \ud0c0\uc774 \uc775\uc2a4\ud504\ub808\uc2a4\uc640 \uac19\uc740 \ud56b\ud31f \ubc0f \ubc14\ube44\ud050 \uccb4\uc778\uc810\ub4e4\uc740 \uc80a\uc740 \ub3c4\uc2dc \uc18c\ube44\uc790\ub4e4\uc744 \uc720\uce58\ud558\uae30 \uc704\ud574 \uccb4\ud5d8\ud615 \ub2e4\uc774\ub2dd\uc744 \uc801\uadf9 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4[5].<\/p>\n

\ud604\uc9c0 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ubca0\ud2b8\ub0a8 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ubb38\ud654\uc801\uc73c\ub85c \ubfcc\ub9ac\ub0b4\ub9b0 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \uad73\uac74\ud788 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc774\ub79c\ub4dc \ucee4\ud53c(Highlands Coffee)\ub294 700\uac1c \uc774\uc0c1\uc758 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uba70 \ucee4\ud53c \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc73c\uba70, \ucb5d \uc751\uc6b0\uc60c(Trung Nguy\u00ean)\uc758 E-Coffee \ubaa8\ub378\uc740 \ud3ed\ub113\uc740 \uace0\uac1d\uce35\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace8\ub4e0 \uac8c\uc774\ud2b8(Golden Gate)\uc640 \uace8\ub4dc\uc120 \ud478\ub4dc(Goldsun Food) \uac19\uc740 \ube0c\ub79c\ub4dc\ub294 \ubca0\ud2b8\ub0a8 \uc694\ub9ac\uc640 \ud56b\ud31f \uc2dc\uc7a5\uc744 \uc7a5\uc545\ud558\uace0 \uc788\uc73c\uba70, \ubc18\ubbf8 \ub9c8\ud558\uc774(B\u00e1nh M\u00ec M\u00e1 H\u1ea3i)\uc640 \uac19\uc740 \uae38\uac70\ub9ac \uc74c\uc2dd\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc740 \ud0a4\uc624\uc2a4\ud06c\ub294 \ud504\ub79c\ucc28\uc774\uc988 \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \uc800\ub834\ud558\uba74\uc11c\ub3c4 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc9c4\uc785\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4[6].<\/p>\n

\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub2e4\uc74c\uc758 \ub124 \uac00\uc9c0 \uc8fc\uc694 \ucd94\uc138\uc5d0 \uc758\ud574 \ub354\uc6b1 \uad6c\uccb4\ud654\ub429\ub2c8\ub2e4.<\/p>\n

\u2013 \ucee4\ud53c\uc640 \ucc28\uc758 \ud3ec\ud654\ub3c4<\/strong>\uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \ud2c8\uc0c8 \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd\uc774 \ucc28\ubcc4\ud654\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \uac74\uac15\uacfc \uc6f0\ube59 \uc218\uc694<\/strong>\ud074\ub9b0 \ub77c\ubca8, \uc720\uae30\ub18d, \uc800\uce7c\ub85c\ub9ac \uba54\ub274\ub97c \ucd94\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \ucef4\ud329\ud2b8 \ubaa8\ub378<\/strong>\ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ud0a4\uc624\uc2a4\ud06c\uc640 \ubc30\ub2ec \uc6b0\uc120 \ubc29\uc2dd\uc744 \ud1b5\ud574 \ub3c4\uc2dc \uc218\uc694\ub97c \ucda9\uc871\ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \ub514\uc9c0\ud138\ud654<\/strong>POS, CRM, \ubb3c\ub958, \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud3ec\uad04\ud558\ub294, \uc131\uc7a5\uc744 \uc704\ud55c \uc591\ubcf4\ud560 \uc218 \uc5c6\ub294 \ud575\uc2ec\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc7a5\uc774 \uae09\uc18d\ud55c \ud655\uc7a5\uc5d0\uc11c \uc120\ud0dd\uc801 \uc0dd\uc874\uc73c\ub85c \uc804\ud658\ub428\uc5d0 \ub530\ub77c, \uc131\uacf5\uc740 \ub2e8\uc21c\ud788 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc5d0\ub9cc \ub2ec\ub824 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud0c4\ud0c4\ud55c \uc6b4\uc601, \uae30\uc220 \uc778\ud504\ub77c, \uc2dc\uc7a5 \uc801\ud569\uc131, \uadf8\ub9ac\uace0 \ubbfc\ucca9\uc131\uc744 \uac16\ucd98 \ud504\ub79c\ucc28\uc774\uc988\uac00 \uc131\uacf5\uc744 \uc774\ub04c \uac83\uc785\ub2c8\ub2e4. KFC\uc640 \uac19\uc740 \uae00\ub85c\ubc8c \ub300\uae30\uc5c5\uc774\ub4e0, \ubc18\ubbf8\ub9c8\ud558\uc774\uc640 \uac19\uc740 \uc9c0\uc5ed \uc778\uae30 \ube0c\ub79c\ub4dc\ub4e0, \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc740 \uc804\ub7b5\uc801 \uc5f0\uacc4, \ud0c1\uc6d4\ud55c \uc2e4\ud589\ub825, \uadf8\ub9ac\uace0 \uc801\uc751\ub825\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804\ub7b5\uc801 \uc804\ub9dd: \ud604\uba85\ud558\uac8c \uc120\ud0dd\ud558\uace0, \ub354 \ud604\uba85\ud558\uac8c \uc6b4\uc601\ud558\uc138\uc694<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8 F&B \uc2dc\uc7a5\uc740 \uc21c\uc870\ub85c\uc6b4 \uc131\uc7a5\uc5d0\uc11c \uc120\ud0dd\uc801\uc778 \uc0dd\uc874\uc73c\ub85c \uc804\ud658\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ud68c\ub294 \uc5ec\uc804\ud788 \ud48d\ubd80\ud558\uc9c0\ub9cc, \ucc28\ubcc4\ud654\uc5d0 \ub300\ud55c \uc555\ubc15 \ub610\ud55c \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44 \uc2b5\uad00\uc774 \ubcc0\ud654\ud558\uace0 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uac00 \uc131\uc219\ud574\uc9d0\uc5d0 \ub530\ub77c, \ud0c4\ud0c4\ud55c \uc6b4\uc601, \uc801\uc751\ud615 \ubaa8\ub378, \uadf8\ub9ac\uace0 \uba85\ud655\ud55c \ucc28\ubcc4\ud654\ub97c \uac16\ucd98 \ud504\ub79c\ucc28\uc774\uc988\ub9cc\uc774 \uc131\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud22c\uc790\uc790\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uadf8 \uc774\uc0c1\uc744 \ubc14\ub77c\ubd10\uc57c \ud569\ub2c8\ub2e4. \uc6b4\uc601 \uc2dc\uc2a4\ud15c, \uae30\uc220 \uc778\ud504\ub77c, \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd, \uadf8\ub9ac\uace0 \uace0\uac1d \uad00\uacc4\uae4c\uc9c0 \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. KFC\uc640 \uac19\uc740 \uae00\ub85c\ubc8c \uae30\uc5c5\uc774\ub4e0 \ubc18\ubbf8\ub9c8\ud558\uc774\uc640 \uac19\uc740 \ub85c\uceec \ube0c\ub79c\ub4dc\ub4e0, \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \uc704\ud55c \ud575\uc2ec\uc740 \uc900\ube44\uc131, \uc5f0\uad00\uc131, \uadf8\ub9ac\uace0 \ud68c\ubcf5\ub825\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacb0\ub860<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8 F&B \ud504\ub79c\ucc28\uc774\uc988 \uc0b0\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uc120\ubcc4\uc801 \uc131\uc7a5 \uad6d\uba74\uc5d0 \uc811\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc740 \uc5ec\uc804\ud788 \uac15\ub825\ud558\uc9c0\ub9cc, \uc774\uc81c \uc131\uacf5\uc740 \ud0c1\uc6d4\ud55c \uc6b4\uc601 \ub2a5\ub825, \ub514\uc9c0\ud138 \ubbfc\ucca9\uc131, \uadf8\ub9ac\uace0 \ud0c4\ud0c4\ud55c \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \ub300\uae30\uc5c5\uacfc \uad6d\ub0b4 \ud601\uc2e0 \uae30\uc5c5\uc758 \ubd80\uc0c1\uc740 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc0dd\ud0dc\uacc4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uac00\uc7a5 \uc801\uc751\ub825\uc774 \ub6f0\uc5b4\ub09c \ubaa8\ub378\ub9cc\uc774 \uc131\uacf5\ud560 \uc218 \uc788\ub294 \uc0dd\ud0dc\uacc4\uc785\ub2c8\ub2e4. \ud22c\uc790\uc790\uc640 \uc6b4\uc601\uc790 \ubaa8\ub450\uc5d0\uac8c \uc804\ub7b5\uc801 \uba85\ud655\uc131\uacfc \uc2e4\ud589\ub825\uc740 \uc810\uc810 \ub354 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\ub294 \uc774 \uc2dc\uc7a5\uc5d0\uc11c \ub204\uac00 \uc120\ub450\ub97c \ucc28\uc9c0\ud560 \uac83\uc778\uc9c0\ub97c \uacb0\uc815\uc9d3\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

\n

[1] iPOS\uc640 \ub124\uc2ac\ub808, F&B \uc0b0\uc5c5 \ubcf4\uace0\uc11c 2024\uc785\uc7a5<\/a>><\/p>\n

[2] \ubca0\ud2b8\ub0a8 \ud22c\uc790\ub9ac\ubdf0, 2024\ub144 \uc0c1\ubc18\uae30 F&B \ub9e4\uc7a5 3\ub9cc\uac1c \ud3d0\uc5c5\uc785\uc7a5<\/a>><\/p>\n

[3] B&Company, \ubca0\ud2b8\ub0a8 \uc2dd\uc74c\ub8cc \uc2dc\uc7a5 \ud504\ub79c\ucc28\uc774\uc988 \ud655\ub300, \uc77c\ubcf8 \uc2dc\uc7a5 \uc9c4\ucd9c\uc740 \uc81c\ud55c\uc801\uc785\uc7a5<\/a>><\/p>\n

[4] 2024\ub144 \ud504\ub79c\ucc28\uc774\uc988 \ubd90, \uc4f4 \uad50\ud6c8\uc744 \ub0a8\uae30\ub2e4 - 2025\ub144\uc5d0\ub3c4 \uc0ac\uc5c5\uc8fc\ub4e4\uc5d0\uac8c\ub294 \uc5ec\uc804\ud788 \uae30\ud68c\uac00 \uc788\uc744\uae4c?\uc785\uc7a5<\/a>><\/p>\n

[5] FMS Asia, \ubca0\ud2b8\ub0a8 \ud504\ub79c\ucc28\uc774\uc988 \uc2dc\uc7a5: 2025\ub144 \uae09\uc131\uc7a5 \uc0b0\uc5c5\uc785\uc7a5<\/a>><\/p>\n

[6] Vietnambiz, \ub450 \uc694\ub9ac '\ud0b9', \uace8\ub4e0\uac8c\uc774\ud2b8\uc640 \uace8\ub4dc\uc120\ud478\ub4dc\uc758 \uc7a0\uc7ac\ub825 \ube44\uad50\uc785\uc7a5<\/a>><\/p>\n

\u00a0<\/em><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

\ubca0\ud2b8\ub0a8 F&B \ud504\ub79c\ucc28\uc774\uc988 \uc2dc\uc7a5\uc740 \uacbd\uc7c1 \uc2ec\ud654\uc640 \uae30\uc5c5 \ud1b5\ud569\uc73c\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc740 \ud575\uc2ec \uc694\uc18c\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":22191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam\u2019s F&B Franchising Industry: From expansion to consolidation - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam\u2019s F&B franchise market is growing rapidly while facing increased competition and consolidation. 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