{"id":22139,"date":"2025-07-25T21:14:52","date_gmt":"2025-07-25T14:14:52","guid":{"rendered":"https:\/\/b-company.jp\/?p=22139"},"modified":"2025-08-19T15:04:00","modified_gmt":"2025-08-19T08:04:00","slug":"consumer-electronics-retailers-from-expansion-to-contraction-the-crossroads-of-evolution-approaching-physical-stores","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/consumer-electronics-retailers-from-expansion-to-contraction-the-crossroads-of-evolution-approaching-physical-stores\/","title":{"rendered":"\uac00\uc804\uc81c\ud488 \uc18c\ub9e4\uc5c5\uccb4, \ud655\uc7a5\uc5d0\uc11c \ucd95\uc18c\ub85c. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc73c\ub85c\uc758 \uc9c4\ud654\uc758 \uac08\ub9bc\uae38"},"content":{"rendered":"

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<\/span>B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span><\/i><\/p>\n

\ub3c4\uc2dc\ud654\uc640 \uc911\uc0b0\uce35\uc758 \ubd80\uc0c1\uc73c\ub85c \uae09\uc18d\ud55c \uc131\uc7a5\uc744 \uac70\ub4ed\ud574 \uc628 \ubca0\ud2b8\ub0a8 \uac00\uc804\uc81c\ud488 \uc18c\ub9e4 \uc2dc\uc7a5\uc740 \uc774\uc81c \uc804\ud658\uc810\uc5d0 \ub2e4\ub2e4\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4. TV, \ub0c9\uc7a5\uace0, \uac1c\uc778\uc6a9 \ucef4\ud4e8\ud130 \ub4f1 \ub0b4\uad6c\uc18c\ube44\uc7ac\ub97c \uc911\uc2ec\uc73c\ub85c \uad6c\uc131\ub41c \uc774 \ubd80\ubb38\uc740 2019\ub144 \uc774\ud6c4 4\ub144\uac04 \ub9e4\uc7a5 \uc218\uac00 \uc57d 2.9\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 2024\ub144\uc5d0\ub294 \ucc98\uc74c\uc73c\ub85c \uc804\ub144 \ub300\ube44 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \ud328\ud134\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc804\uc790\uc0c1\uac70\ub798\ub85c \ube60\ub974\uac8c \uc774\ub3d9\ud568\uc5d0 \ub530\ub77c, \uc5c5\uacc4\ub294 \uc5ed\ud560\uacfc \uae30\ub2a5\uc744 \uc7ac\uc815\ub9bd\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ub300\ub450\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

4\ub144 \ub9cc\uc5d0 \uac70\uc758 3\ubc30\ub85c \ub298\uc5b4\ub0ac\uc9c0\ub9cc 2024\ub144\uc5d0\ub294 \ub9e4\uc7a5\uc774 110\uac1c \uac10\uc18c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/span><\/b>\u00a0<\/span><\/h3>\n

2019\ub144 \uae30\uc900 \uc57d 970\uac1c\uc600\ub358 \ubca0\ud2b8\ub0a8 \uac00\uc804\uc81c\ud488 \uc18c\ub9e4\uc810 \uc218\ub294 2023\ub144\uae4c\uc9c0 \uc57d 2,800\uac1c\ub85c \ud655\ub300\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc9c0\ubc29 \ub3c4\uc2dc\uc5d0\uc11c\uc758 \ud655\uc7a5\uc774 \ud65c\ubc1c\ud574 \uae30\uc874 \uc8fc\uc694 \ub300\ub3c4\uc2dc\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\ub358 \ud310\ub9e4\ub9dd\uc774 \uc804\uad6d\uc73c\ub85c \ube60\ub974\uac8c \ud655\ub300\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

[Figure 1] Number of Stores by Region for Consumer Electronics Retailers (Stores)<\/span><\/b>\u00a0<\/span><\/p>\n

\"[Figure<\/span><\/p>\n

\uadf8\ub7ec\ub098 2024\ub144\uc5d0\ub294 \uc804\uad6d\uc801\uc73c\ub85c 110\uac1c \ub9e4\uc7a5\uc774 \uac10\uc18c\ud558\uba70 \ubcf8\uaca9\uc801\uc778 \uc704\ucd95 \uad6d\uba74\uc5d0 \uc811\uc5b4\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc704\ucd95 \uc870\uc9d0\uc740 2023\ub144 \ud558\ub178\uc774\uc2dc\uc5d0\uc11c \ucc98\uc74c \ub098\ud0c0\ub0ac\uace0, \uc774\ub4ec\ud574\uc5d0\ub294 \ud638\ucc0c\ubbfc\uc2dc\ub97c \ube44\ub86f\ud55c \uc5ec\ub7ec \uc9c0\uc5ed\uc73c\ub85c \ud655\uc0b0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc740 \uc9c0\ub09c \uba87 \ub144\uac04\uc758 \uae09\uc18d\ud55c \uc131\uc7a5\uc5d0 \ub300\ud55c \ubc18\uc751\uc73c\ub85c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud310\ub9e4\uc7a5\uc18c EC\ub85c \uc804\ud658, \ubaa8\ubc14\uc77c \uc138\uacc4\ub3c4 \ub9e4\uc7a5 \ucd95\uc18c\ub85c \ubc29\ud5a5 \uc804\ud658<\/span><\/b>\u00a0<\/span><\/h3>\n

\uc774\ub7ec\ud55c \uae09\uaca9\ud55c \uc704\ucd95\uc740 \uc628\ub77c\uc778 \uc804\ud658\uc758 \uac00\uc18d\ud654\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc6d4\ub4dc \ucf54\ud37c\ub808\uc774\uc158(Mobile World Corporation) \uc0b0\ud558 \ucd5c\ub300 \uac00\uc804 \uccb4\uc778\uc778 "\ub514\uc5d4 \uba54\uc774 \uc2fc(Dien May Xanh)"\uc740 2024\ub144\uc5d0 \ub9e4\uc7a5 \uc218\ub97c 2,190\uac1c\uc5d0\uc11c 2,026\uac1c\ub85c \uc904\uc5ec \uc57d 160\uac1c\uc758 \ub9e4\uc7a5\uc744 \uac10\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9e4\ucd9c\uc740 \uc804\ub144 \ub300\ube44 7% \uc99d\uac00\ud55c 24\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud558\uc5ec, \uad6c\uc870\uc870\uc815 \ubc0f \uc774\uc775\ub960 \uac1c\uc120\uc5d0 \uc9c4\uc804\uc774 \uc788\uc744 \uac00\ub2a5\uc131\uc744 \uc2dc\uc0ac\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uadf8\ub8f9\uc758 \ubaa8\ubc14\uc77c \ud310\ub9e4 \uccb4\uc778 "\ub354 \uc870\uc774 \ub514 \ub3d9(The Gioi Di Dong)"\uc744 \ud3ec\ud568\ud55c \ub9e4\ucd9c\uc740 36\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. \uc774 \uc911 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 \uc57d 1,010\uc5b5 \ub2ec\ub7ec\ub85c \uc81c\ud55c\uc801\uc774\uc9c0\ub9cc \ubbf8\ub798 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc1fc\ud53c(Shopee)\ub97c \ud3ec\ud568\ud55c 5\ub300 \uc8fc\uc694 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc758 \ub9e4\ucd9c\uc740 \uc804\ub144 \ub300\ube44 3,710\uc5b5 \ub2ec\ub7ec \uc99d\uac00\ud55c 128\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud558\uba70 \uac00\uc804\uc81c\ud488\uc744 \ud3ec\ud568\ud55c \ub0b4\uad6c\uc7ac \uad6c\ub9e4\uac00 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc628\ub77c\uc778\uc73c\ub85c \uc804\ud658\ub418\uace0 \uc788\uc74c\uc744 \ubd84\uba85\ud788 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc81c\ud488 \ub77c\uc778\uc5c5 \ud655\ub300 \uc2e4\ud328\ub294 \uc0ac\uc5c5 \ud615\ud0dc \uc804\ud658\uc758 \uc5b4\ub824\uc6c0\ub3c4 \ub4dc\ub7ec\ub0b8\ub2e4<\/span><\/b>\u00a0<\/span><\/h3>\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\ub4e4\ub3c4 \uc774\ucee4\uba38\uc2a4\uc640\uc758 \uacbd\uc7c1\uc744 \uc704\ud574 \uc0ac\uc5c5 \uad6c\uc870\ub97c \uac1c\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc6d4\ub4dc\ub294 \uc77c\ubd80 \ub9e4\uc7a5\uc5d0\uc11c \uc0dd\ud544\ud488\uacfc \uc2dd\ud488\uc744 \ud3ec\ud568\ud55c \uc0c1\ud488\uad70\uc744 \ud655\ub300\ud588\uc9c0\ub9cc, \ub9e4\ucd9c\uc740 \uc5ec\uc804\ud788 \uc800\uc870\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874 \ub9e4\uc7a5 \uad6c\uc870\uc640 \uaddc\ubaa8\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uc0c1\ud488 \uc218\ub97c \ub298\ub9b0 \uac83\uc774 \uc804\ubb38\uc131\uacfc \ud3b8\uc758\uc131 \ubaa8\ub450 \ubbf8\ud761\ud558\uac8c \ub9cc\ub4e4\uc5c8\ub2e4\ub294 \uc9c0\uc801\uc774 \uc81c\uae30\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc77c\ubcf8\uc2dd '\uc885\ud569 \uac00\uc804\uc81c\ud488 \uc18c\ub9e4\uc810' \ubaa8\ub378\uc744 \ub3c4\uc785\ud558\ub824\uba74 \uc81c\ud488 \uad00\ub9ac, \uc7ac\uace0 \ud68c\uc804\uc728, \uc9c1\uc6d0 \uad50\uc721 \ub4f1 \ub2e4\uc591\ud55c \uce21\uba74\uc5d0\uc11c \uc2dc\uc2a4\ud15c\uc801 \uac1c\ud3b8\uc774 \ud544\uc694\ud558\uba70, \ub2e8\uc21c\ud788 \uc81c\ud488 \ub77c\uc778\uc5c5\uc744 \ud655\ub300\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ud574\uacb0\ud560 \uc218 \uc5c6\ub294 \uad6c\uc870\uc801 \uacfc\uc81c\uac00 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uacf5\uc2e4\uc810\ud3ec\uc758 \uc601\uc5c5\ud615\ud0dc \uc804\ud658\uc774 \uc9c4\ud589\ub418\uace0 \uc788\ub294\ub370, \uc2e4\ubb3c \ubd80\ubb38\uc5d0\uc11c\ub294 \ubb34\uc5c7\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc744\uae4c?<\/span><\/b>\u00a0<\/span><\/h3>\n

\uc55e\uc73c\ub85c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uc1e0\ud1f4\ub294 \ubd88\uac00\ud53c\ud55c \uac83\uc73c\ub85c \uc5ec\uaca8\uc9d1\ub2c8\ub2e4. \uc77c\ubd80 \ube48 \ub9e4\uc7a5\uc5d0\uc11c\ub294 \uc288\ud37c\ub9c8\ucf13\uc774\ub098 \uc758\ub958 \ub9e4\uc7a5\ucc98\ub7fc \uc218\uc694\uac00 \ub192\uc740 \uc0ac\uc5c5 \ud615\ud0dc\ub85c\uc758 \uc804\ud658\uc774 \uc774\ubbf8 \uc9c4\ud589 \uc911\uc785\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798\uc640\uc758 \ubd84\ub9ac\uac00 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c, \uac00\uc804\uc81c\ud488 \uc18c\ub9e4\uc5c5\uccb4\uc5d0 \uc694\uad6c\ub418\ub294 \uac83\uc740 \ub2e8\uc21c\ud788 "\uc7ac\uace0 \uc9c4\uc5f4"\uacfc "\ub2f9\uc77c \ud53d\uc5c5"\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc0c1\ub2f4, \uc218\ub9ac, \uccb4\ud5d8\uc744 \ud1b5\ud574 "\ub9e4\uc7a5 \ubc29\ubb38"\uc758 \uac00\uce58\ub97c \uc5b4\ub5bb\uac8c \ucc3d\ucd9c\ud560 \uac83\uc778\uac00. \ud310\ub9e4\uc5d0\uc11c \uc11c\ube44\uc2a4\ub85c \uc911\uc2ec\uc774 \uc774\ub3d9\ud558\uace0 \uc788\uc73c\uba70, \uc9c0\uc5ed \uc0ac\ud68c\uc5d0 \ubfcc\ub9ac\ub97c \ub454 \uc1fc\ub8f8\uacfc \uac19\uc740 \uae30\ub2a5\uacfc \uc560\ud504\ud130\uc11c\ube44\uc2a4 \ud5c8\ube0c\ub85c\uc758 \uc9c4\ud654\uc5d0 \uc758\ubb38\uc774 \uc81c\uae30\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub300\ud615 \uc720\ud1b5\uc5c5\uccb4\ub294 "\uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uacf3"\uc5d0\uc11c "\uc120\ud0dd\uc744 \ub3c4\uc640\uc8fc\ub294 \uacf3"\uc73c\ub85c \uc804\ud658\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/span><\/i>\u00a0<\/span><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/span>\u00a0<\/span><\/p>\n

info@b-company.jp<\/span><\/i><\/a>\u202f<\/span><\/i>+ (84) 28 3910 3913<\/span><\/i><\/b>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\ubca0\ud2b8\ub0a8 \uac00\uc804\uc81c\ud488 \uc18c\ub9e4\uc2dc\uc7a5\uc740 \uae09\uc18d\ud55c \uc131\uc7a5\uc744 \uacbd\ud5d8\ud574 \uc654\uc73c\uba70, \uc774\uc81c \uc804\ud658\uc810\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":22142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[1350,1130],"yoast_head":"\nConsumer electronics retailers, from expansion to contraction. The crossroads of evolution approaching physical stores - B-Company<\/title>\n<meta name=\"description\" content=\"The Vietnamese consumer electronics retail market has experienced rapid growth driven and is now reaching a turning point.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/consumer-electronics-retailers-from-expansion-to-contraction-the-crossroads-of-evolution-approaching-physical-stores\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer electronics retailers, from expansion to contraction. 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