{"id":22063,"date":"2025-07-17T17:24:44","date_gmt":"2025-07-17T10:24:44","guid":{"rendered":"https:\/\/b-company.jp\/?p=22063"},"modified":"2025-07-17T17:24:44","modified_gmt":"2025-07-17T10:24:44","slug":"changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \ud654\uc7a5\ud488 \uc0b0\uc5c5 \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654: \uc77c\ubcf8 \uae30\uc5c5\uc758 \uae30\ud68c"},"content":{"rendered":"
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B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc774\ubc88 "\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551" \uc139\uc158\uc5d0\uc11c\ub294 B&Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\ubca0\ud2b8\ub0a8 \ud654\uc7a5\ud488 \uc0b0\uc5c5 \uc2dc\uc7a5 \uac1c\uc694<\/strong><\/p>\n

\ubca0\ud2b8\ub0a8 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc740 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc5d0\uc11c \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc774\uace0 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5 \uc911 \ud558\ub098\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc131\uc7a5\uc740 \uc2dc\uc7a5 \uaddc\ubaa8\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ube44\uc790 \uc778\uc2dd\uacfc \uc120\ud638\ub3c4\uc758 \ub69c\ub837\ud55c \ubcc0\ud654\ub97c \ud1b5\ud574\uc11c\ub3c4 \uce21\uc815\ub429\ub2c8\ub2e4. \ud604\uc7ac \ubca0\ud2b8\ub0a8 \ud654\uc7a5\ud488 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 \uc57d 1\uc870 4\ucc9c\uc5b5 \uc6d0($25\uc5b5)\uc774\uba70, 2027\ub144\uae4c\uc9c0 1\uc870 4\ucc9c\uc5b5 \uc6d0($27\uc5b5) \uaddc\ubaa8\ub85c \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac08 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

Vietnam Cosmetics Market Size<\/strong><\/p>\n

\ub2e8\uc704: 10\uc5b5 \ub2ec\ub7ec
\n\"Vietnam<\/p>\n

\ucd9c\ucc98: Statista<\/p>\n

\uc2dc\uc7a5\uc740 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc694\uc778\uc5d0 \uc758\ud574 \uc6c0\uc9c1\uc785\ub2c8\ub2e4.<\/p>\n

\u2013 \uc131\uc7a5\ud558\ub294 \uc911\uc0b0\uce35<\/u><\/em>: \ubca0\ud2b8\ub0a8\uc740 \uc778\uad6c\ud559\uc801 \ud669\uae08\uae30\ub97c \uacbd\ud5d8\ud558\uace0 \uc788\uc73c\uba70, \uc911\uc0b0\uce35\uc740 \ud604\uc7ac \uc804\uccb4 \uc778\uad6c\uc758 13%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\uba70 2026\ub144\uae4c\uc9c0 26%\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.[1]<\/a>\uc774 \uadf8\ub8f9\uc740 \uc18c\ub4dd\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70 \uace0\ud488\uc9c8 \uc81c\ud488\uc5d0 \ub300\ud55c \uc9c0\ucd9c \uc758\ud5a5\uc774 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc758 \uc601\ud5a5<\/u><\/em>: \ud2f1\ud1a1 \uc0f5, \uc1fc\ud53c\ubab0 \ub4f1 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc758 \uc131\uc7a5\uc740 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\ub97c \uc8fc\ub3c4\ud558\uace0 \uac74\uac15 \ubc0f \ubdf0\ud2f0 \uc81c\ud488\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \ud50c\ub798\uc2dc \uc138\uc77c, \uc778\ud50c\ub8e8\uc5b8\uc11c \ucf58\ud150\uce20, \ub77c\uc774\ube0c \ub370\ubaa8 \ub4f1\uc744 \ud1b5\ud574 \ud2b9\ud788 \uc80a\uc740 \uc138\ub300\uc640 \uc2e0\ud765 \uc911\uc0b0\uce35\uc758 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305, \uc778\ud50c\ub8e8\uc5b8\uc11c \ud30c\ud2b8\ub108\uc2ed, \uc774\ucee4\uba38\uc2a4 \ucea0\ud398\uc778\uc5d0 \ud22c\uc790\ud558\uc5ec \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \uc2e0\uc18d\ud558\uac8c \uc801\uc751\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\u2013 \uac74\uac15\uacfc \ubbf8\uc6a9\uc5d0 \ub300\ud55c \uc778\uc2dd \ud5a5\uc0c1<\/u><\/em>: \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uc774\ud6c4 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub4e4\uc740 \uc2e0\uccb4 \uac74\uac15\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc678\ubaa8 \uad00\ub9ac\uc640 \uc140\ud504 \ucf00\uc5b4\uc5d0\ub3c4 \ub354\uc6b1 \uc2e0\uacbd\uc744 \uc4f0\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uace0\ubc29\uc2dd\uc758 \ubcc0\ud654\ub294 \uc2a4\ud0a8\ucf00\uc5b4 \ubc0f \uc6f0\ube59 \uc911\uc2ec \ubdf0\ud2f0 \uc81c\ud488, \ud2b9\ud788 \ud2b9\uc815 \ud53c\ubd80 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc7a5\uae30\uc801\uc778 \ud53c\ubd80 \uac74\uac15\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\ub97c \ucd09\uc9c4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \uac15\ub825\ud55c \uc778\uad6c\ud1b5\uacc4\uc801 \uc774\uc810:<\/u><\/em> \ud1b5\uacc4\uccad\uc5d0 \ub530\ub974\uba74 2023\ub144 \ubca0\ud2b8\ub0a8 \uc778\uad6c 1\uc5b5 300\ub9cc \uba85 \uc911 \uc5ec\uc131\uc740 50.1%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.[2]<\/a>, 15~59\uc138 \uc5f0\ub839\ub300\ub294 62.2%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.[3]<\/a>, \ubbf8\uc6a9\uc81c\ud488 \uc218\uc694\ub97c \uacac\uc778\ud558\ub294 \uac15\ub825\ud55c \uc778\uad6c\ud1b5\uacc4\uc801 \uc694\uc778\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n

\uc218\uc785 \ud654\uc7a5\ud488 \uc81c\ud488: \uc778\uae30 \uc720\ud615 \ubc0f \uc18c\ube44\uc790 \uc218\uc694<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc758 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc740 \uc81c\ud488 \uc138\uadf8\uba3c\ud2b8\uc640 \uac00\uaca9\ub300 \ubaa8\ub450\uc5d0\uc11c \ub2e4\uc591\uc131\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud558\uba70, \uad11\ubc94\uc704\ud55c \uc18c\ube44\uc790 \uc694\uad6c\ub97c \ucda9\uc871\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n
\uc720\ud615<\/strong><\/td>\n\uc124\uba85<\/strong><\/td>\n<\/tr>\n
\uc2a4\ud0a8\ucf00\uc5b4<\/td>\n\u00b7 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc774\uc790 \uac00\uc7a5 \ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \ubd80\ubb38\uc73c\ub85c, 60% \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uac00 \ub9e4\uc77c \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 2023\ub144 Statista\uac00 18\uc138 \uc774\uc0c1 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uac00\uc7a5 \ud754\ud788 \uc0ac\uc6a9\ub418\ub294 \uac1c\uc778 \uad00\ub9ac \uc81c\ud488\uc740 \uc138\uc548\uc81c(49.1%), \ucf5c\ub85c\ub274 \ubc0f \ud5a5\uc218(41.2%), \ubc1c\ud55c \uc5b5\uc81c\uc81c(31.8%), \uc790\uc678\uc120 \ucc28\ub2e8\uc81c(31.4%), \ubcf4\uc2b5\uc81c(25%), \uc5bc\uad74 \ud06c\ub9bc(20.9%), \uc5bc\uad74 \ub9c8\uc2a4\ud06c(19.5%)\uc600\uc2b5\ub2c8\ub2e4.[4]<\/a>.<\/p>\n

\u00b7 \ub610 \ub2e4\ub978 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ucd94\uc138\ub294 \uc720\uae30\ub18d, \ucc9c\uc5f0, \ucc44\uc2dd\uc8fc\uc758 \uc81c\ud488\uc5d0 \ub300\ud55c \uac15\ud55c \uc120\ud638\ub85c, \uc774\ub294 \uc2e0\uaddc \uc9c4\uc785\uc790\uc5d0\uac8c \uae30\ud68c\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 \uc778\uad6c \uace0\ub839\ud654\uc640 \uac74\uac15 \ubc0f \ubdf0\ud2f0\uc5d0 \ub300\ud55c \uc778\uc2dd \uc99d\uac00\ub85c \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\ub3c4 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc820\ub354 \ub274\ud2b8\ub7f4 \ud654\uc7a5\ud488\uc774 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc5d0 \ub300\ud55c \uad6c\uccb4\uc801\uc778 \ub370\uc774\ud130\ub294 \uc544\uc9c1 \uc5c6\uc9c0\ub9cc, \ub0a8\uc131\ub4e4\uc758 \ubdf0\ud2f0\uc5d0 \ub300\ud55c \uc778\uc2dd \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub9e4\uc6b0 \uc720\ub9dd\ud55c \uc2dc\uc7a5\uc785\ub2c8\ub2e4.<\/td>\n<\/tr>\n

\ud5e4\uc5b4 \ucf00\uc5b4 \uc81c\ud488<\/td>\n\u00b7 \ud2b9\ud788 \ud0c0\uac9f \uce58\ub8cc \uae30\ub2a5\uc744 \uac16\ucd98 \uae30\uc5c5\uc758 \uc131\uc7a5\uc774 \uacac\uc2e4\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 \uc18c\ube44\uc790\ub4e4\uc740 \uc810\uc810 \ub354 \ucc9c\uc5f0 \ud5c8\ube0c \uae30\ubc18 \uc81c\ud488(\uc608: \ube44\ub204\ub538\uae30, \uc790\ubabd \uaecd\uc9c8, \uc0dd\uac15)\uc744 \ucc3e\uace0 \uc788\uc73c\uba70 \ud669\uc0b0\uc5fc\uacfc \ud30c\ub77c\ubca4\uacfc \uac19\uc740 \ud654\ud559 \ubb3c\uc9c8\uc744 \ud53c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00b7 \ud0c8\ubaa8, \ube44\ub4ec, \uc190\uc0c1 \ud68c\ubcf5 \ub4f1 \ud2b9\uc815 \uace0\ubbfc\uc744 \ud574\uacb0\ud558\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub192\uc2b5\ub2c8\ub2e4. \uc778\uae30 \uc788\ub294 \uc81c\ud488\uc73c\ub85c\ub294 \uc0f4\ud478, \ucee8\ub514\uc154\ub108, \uadf8\ub9ac\uace0 \ud5e4\uc5b4 \uc138\ub7fc, \uc624\uc77c, \ub9c8\uc2a4\ud06c\uc640 \uac19\uc740 \uc9d1\uc911 \ucf00\uc5b4 \ud2b8\ub9ac\ud2b8\uba3c\ud2b8\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/td>\n<\/tr>\n

\uc870\ub9bd<\/td>\n\u00b7 Z\uc138\ub300\uc640 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300, \uadf8\ub9ac\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \uc601\ud5a5\ub825\uc774 \uc8fc\ub3c4\ud558\ub294 \uac00\uc7a5 \uc5ed\ub3d9\uc801\uc774\uace0 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ubd80\ubb38 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n

\u00b7 \uc774 \uc2dc\uc7a5\uc740 "\uc720\ub9ac \ud53c\ubd80"\ucc98\ub7fc \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ub8e9\uc744 \uc5f0\ucd9c\ud558\ub294 \uac00\ubccd\uace0 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 K-\ubdf0\ud2f0 \uba54\uc774\ud06c\uc5c5 \uc2a4\ud0c0\uc77c\uc774 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc758 \uc2b5\ud55c \uae30\ud6c4\ub97c \uace0\ub824\ud558\uc5ec, \uc624\ub798 \uc9c0\uc18d\ub418\uace0 \uc720\ubd84 \uc870\uc808 \uae30\ub2a5\uc774 \ub6f0\uc5b4\ub098\uba70 \ubc29\uc218 \uae30\ub2a5\uc774 \uc788\ub294 \uc81c\ud488\uc774 \uc120\ud638\ub429\ub2c8\ub2e4. \uc790\uc678\uc120 \ucc28\ub2e8\uc81c(\ud504\ub77c\uc774\uba38\ub85c \uc790\uc8fc \uc0ac\uc6a9), \ucfe0\uc158 \ud30c\uc6b4\ub370\uc774\uc158, \ub9e4\ud2b8 \ub9ac\ud034\ub4dc \ub9bd\uc2a4\ud2f1, \uae00\ub85c\uc2dc \ub9bd \ud2f4\ud2b8 \ub4f1\uc774 \uc778\uae30 \uc81c\ud488\uc785\ub2c8\ub2e4.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\uc804\ubc18\uc801\uc73c\ub85c \ubca0\ud2b8\ub0a8 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc774 \ub2e8\uc21c\ud55c \ud53c\ubd80 \uad00\ub9ac\uc5d0\uc11c \uae30\ucd08 \uc2a4\ud0a8\ucf00\uc5b4 \ubc0f \ud2b9\uc815 \ubb38\uc81c \ud574\uacb0 \uc81c\ud488\uc73c\ub85c \uc62e\uaca8\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ubd84 \uc870\uc808 \uc790\uc678\uc120 \ucc28\ub2e8\uc81c\uc640 \ud53c\ubd80 \uc7ac\uc0dd \uc138\ub7fc\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ub192\uc544\uc9c0\ub294 \uac83\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ud53c\ubd80 \uad00\ub9ac\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc774 \ub192\uc544\uc9c0\uace0 \ub354\uc6b1 \uc804\ubb38\uc801\uc778 \ud53c\ubd80 \uad00\ub9ac \ub2c8\uc988(\uc608: \uc9c0\uc131 \ub610\ub294 \ubbfc\uac10\uc131 \ud53c\ubd80, \uc190\uc0c1 \ud6c4 \ud68c\ubcf5)\ub97c \uac00\uc9c0\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc7a5\uc740 \uaddc\ubaa8\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc815\uad50\ud568\uae4c\uc9c0 \ud655\ub300\ub418\uace0 \uc788\uc73c\uba70, \ucca8\ub2e8 \uacfc\ud559\uc801 \uc81c\ud615, \ub9de\ucda4\ud615 \uc194\ub8e8\uc158, \uadf8\ub9ac\uace0 \uac1c\uc778 \ub9de\ucda4\ud615 \uc81c\ud488\uc744 \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc81c\ud488 \ud601\uc2e0, \uc5f0\uad6c, \uadf8\ub9ac\uace0 \ucca8\ub2e8 \uc81c\ud615 \uae30\uc220\ub85c \uc138\uacc4\uc801\uc73c\ub85c \uc778\uc815\ubc1b\ub294 \uc77c\ubcf8 \ube0c\ub79c\ub4dc\ub4e4\uc5d0\uac8c \ud070 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc778\uad6c \ud1b5\uacc4\ud559\uc801 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ucd98 \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc81c\ud488\uacfc \ubca0\ud2b8\ub0a8\uc758 \uc5f4\ub300 \uae30\ud6c4\uc5d0 \ucd5c\uc801\ud654\ub41c \uc2a4\ud0a8\ucf00\uc5b4 \uc194\ub8e8\uc158\uc740 \uac15\ub825\ud55c \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

B&Company\uac00 \uc77c\ubcf8 \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\uc758 \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \ubc29\ubc95<\/strong><\/p>\n\n\n\n\n\n\n\n
\uc11c\ube44\uc2a4<\/strong><\/td>\n\uc124\uba85<\/strong><\/td>\n<\/tr>\n
\uc2ec\uce35 \uc2dc\uc7a5 \uc870\uc0ac<\/strong><\/td>\n\u00b7 \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac: \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\uc758 \ud589\ub3d9, \uc120\ud638\ub3c4, \uad6d\ub0b4\uc678 \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 \uacbd\uc7c1 \ubd84\uc11d: \uc8fc\uc694 \uc5c5\uccb4, \uc720\ud1b5 \ucc44\ub110, \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 \uc2dc\uc7a5 \uc138\ubd84\ud654: \uc5f0\ub839, \uc18c\ub4dd, \uc9c0\uc5ed\ubcc4\ub85c \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4(\uc608: \ucc9c\uc5f0 \ud654\uc7a5\ud488, \ubbfc\uac10\uc131 \ud53c\ubd80 \uc81c\ud488, \ud504\ub9ac\ubbf8\uc5c4 \ud654\uc7a5\ud488).<\/td>\n<\/tr>\n

\uc2dc\uc7a5 \uc9c4\uc785 \uc804\ub7b5 \ucee8\uc124\ud305<\/strong><\/td>\n\u00b7 STP \uc804\ub7b5(\uc138\ubd84\ud654 - \ud0c0\uac9f\ud305 - \ud3ec\uc9c0\uc154\ub2dd): \uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uc9c0\uc5ed \uc120\ud638\ub3c4\uc5d0 \ub9de\ucd94\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 4P \uc804\ub7b5(\uc81c\ud488 - \uac00\uaca9 - \uc720\ud1b5 - \ud504\ub85c\ubaa8\uc158) : \ubca0\ud2b8\ub0a8\uc5d0 \ub9de\ub294 \uc81c\ud488 \uac1c\ubc1c, \uac00\uaca9 \ubaa8\ub378, \uc720\ud1b5 \ucc44\ub110(\uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778), \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n

\ud30c\ud2b8\ub108 \ub9e4\uce6d \ubc0f \ud22c\uc790 \uc9c0\uc6d0<\/strong><\/td>\n\u00b7 \uc720\ud1b5\uc5c5\uccb4 \ubc0f \uc18c\ub9e4 \ud30c\ud2b8\ub108 \ucc3e\uae30: \uc801\ud569\ud55c \uc720\ud1b5, \uc18c\ub9e4 \ubc0f \uc804\uc790 \uc0c1\uac70\ub798 \ud30c\ud2b8\ub108\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 \uaddc\uc81c \uc9c0\uc6d0: \uaddc\uc81c \uae30\uad00\uacfc\uc758 \uc5f0\ub77d\uc744 \uc9c0\uc6d0\ud558\uace0 \ubca0\ud2b8\ub0a8 \ubcf4\uac74\ubd80\ub85c\ubd80\ud130 \uc81c\ud488 \ub4f1\ub85d \ud5c8\uac00\ub97c \ucde8\ub4dd\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 \ubc95\ub960 \ubc0f \uc138\ubb34 \ucee8\uc124\ud305: \ubc95\uc801 \ud2c0, \uc138\ubb34 \ubb38\uc81c, \uc678\uad6d\uc778 \ud22c\uc790 \uc808\ucc28\uc5d0 \ub300\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n

\uc81c\ud488 \ud14c\uc2a4\ud2b8 \ubc0f \ud30c\uc77c\ub7ff \ucd9c\uc2dc<\/strong><\/td>\n\u00b7 \uc81c\ud488 \ud14c\uc2a4\ud2b8: \uc2dc\uc7a5 \ucd9c\uc2dc \uc804\uc5d0 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub85c\ubd80\ud130 \uc2e4\uc81c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/p>\n

\u00b7 \uc2dc\ubc94 \ucd9c\uc2dc: \ud558\ub178\uc774, \ud638\uce58\ubbfc\uc2dc, \ub2e4\ub0ad \ub4f1 \uc8fc\uc694 \ub3c4\uc2dc\uc5d0\uc11c \uc18c\uaddc\ubaa8 \ucd9c\uc2dc\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

[1]<\/a> https:\/\/vneconomy.vn\/viet-nam-se-co-26-dan-so-thuoc-tang-lop-trung-luu-vao-nam-2026.htm<\/a><\/p>\n

[2]<\/a> https:\/\/en.baochinhphu.vn\/viet-nams-population-exceeds-100-million-mark-111240102154853925.htm<\/a><\/p>\n

[3]<\/a> https:\/\/www.ijeijournal.com\/papers\/Vol13-Issue8\/13086265.pdf<\/p>\n

[4]<\/a> \uad6d\uc81c \ubb34\uc5ed \uad00\ub9ac\uad6d: https:\/\/www.trade.gov\/market-intelligence\/vietnam-beauty-and-personal-care-products<\/a><\/p>\n

\u00a0<\/em><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

\ubca0\ud2b8\ub0a8 \ud654\uc7a5\ud488 \uc0b0\uc5c5\uc758 \uc131\uc7a5\uc740 \uc2dc\uc7a5 \uaddc\ubaa8\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uc120\ud638\ub3c4\uc758 \ubcc0\ud654\ub97c \ud1b5\ud574\uc11c\ub3c4 \uce21\uc815\ub429\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":22066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1922,1132],"yoast_head":"\nChanges in Consumer preferences in the Cosmetics industry in Vietnam: Opportunities for Japanese enterprises - B-Company<\/title>\n<meta name=\"description\" content=\"The Vietnam cosmetics industry's growth is not only measured in market size, but also through shifts in consumer awareness and preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes in Consumer preferences in the Cosmetics industry in Vietnam: Opportunities for Japanese enterprises - 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